The True Craft Podcast – Details, episodes &amp; analysis

Parallel Brewery Collective - Website

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E82: Collaboration in Craft with Dave Morgan of Single Speed Brewing

Episode 82

Friday, March 29, 2024 • Duration 37:12

On today’s episode of The True Craft Podcast, Chris sits down with Dave Morgan, co-founder of Single Speed Brewing, to dig into their Parallel Brewery Collective concept.

Highlighting the collective's ability to combine efforts and share resources, Dave unveils how thinking creatively about breweries can collaborate can unlock hidden opportunities for reducing expenses and maximizing distribution opportunities.

Can this strategy reshape how independent breweries pursue wholesale growth in our industry? Listen and let us know what you think.

Links:

Single Speed Brewing - Website

Single Speed Brewing - Instagram

Dave’s Contact:

dave@singlespeedbrewing.com

Dogleg Brewing Company - Website

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E81: Building A Niche Brewery with Nick and Christina Lumsden of Dogleg Brewing Company

Episode 81

Friday, March 15, 2024 • Duration 38:25

In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they've seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business.

Main takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships.

Links:

Dogleg Brewing Company - Instagram

Dogleg Brewing Company - Facebook

Nick and Christina’s Contact Info:

nick@doglegbrewingco.com

christina@doglegbrewingco.com

Not Your Hobby Marketing Solutions - Website

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E80: How To Market Your Beer with Julie Rhodes of Not Your Hobby Marketing

Episode 80

Friday, March 1, 2024 • Duration 47:10

Julie Rhodes of Not Your Hobby Marketing Solutions joins us on today’s episode of the True Craft Podcast to share some of her hard-won, craft-specific marketing advice to help you sell more beer, including:

Which marketing strategies are most effective for wholesale vs. taproom
How to leverage local influencers to market your beer to your target demographic
How to measure the results of your marketing campaigns so you know what’s working and what’s not

Whether you’ve been marketing for years or have no idea where to begin, Julie provides industry-specific clarity on what to do and why.

Links:

Not Your Hobby Marketing Solutions - LinkedIn

Not Your Hobby Marketing Solutions - Instagram

Julie’s Contact:

julie@notyourhobbymarketing.com

Buckstin Brewing - Website
Buckstin Brewing - Instagram
Buckstin Brewing - Facebook

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E79: Kitchen Keys For Success with Gabrielle Blanco of Buckstin Brewing Company

Episode 79

Friday, February 23, 2024 • Duration 43:28

Gabrielle Blanco, Owner of Buckstin Brewing, joined us for this killer episode of The True Craft Podcast. With a long history in the restaurant industry and a booming brewery (that’s currently expanding), Gabi advocates for why all breweries should operate their own kitchens.

By keeping it simple and having systems in place, every brewery can operate a profitable kitchen. And no excuses on size — Buckstin’s kitchen is a whopping 128 square feet.

First steps, helpful tips, real-life examples, and key systems — all this and more on today’s episode.

Links:

Gabrielle’s Contact:

gab@buckstinbrewing.com

Hinterland Brewery and Restaurant - Website
Hinterland Beer - Instagram
Hinterland Brewery - Facebook

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E78: Curating a Foolproof Food Program with Michelle Tressler of Hinterland Brewery and Restaurant

Episode 78

Friday, January 26, 2024 • Duration 50:29

We are thrilled to welcome Michelle Tressler of Hinterland Brewery and Restaurant on today’s episode of The True Craft Podcast!

With nearly three decades of experience, Michelle sheds light on the immense value that a solid food program can have on your brewery’s long term success. Food has the ability to carry your brewery through downturns, which Michelle has experienced firsthand.

Be bold. Push the envelope on flavor. Don’t settle for frozen pizzas or basic pub fare.

And remember: Everybody has to eat, but no one has to drink.

Links:

Michelle’s Contact:

michelle@hinterlandbeer.com

C&G Brewing - Website
C&G Brewing - Facebook

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E77: Navigating “Beer Guns” and the Next Gen with Richard Fennell of C&G Brewing

Episode 77

Friday, January 19, 2024 • Duration 46:23

On today’s episode of The True Craft Podcast, no stone is left unturned. Katy and Chris welcome Richard Fennell of C&G Brewing out of Dallas, TX.

From managing thirty-six “beer gun” taps to navigating Texas beer laws, this episode takes a look at a wide variety of topics. We even discuss strategic ways to maximize margins in distribution and ask a very timely question: “Has craft left the next generation behind?”

Links:

Wild State Cider - Website
Wild State Cider - Instagram
Wild State Cider - Facebook

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E76: A Deep Dive on Cider with Adam Ruhland of Wild State Cider

Episode 76

Friday, January 12, 2024 • Duration 29:11

Join Katy Noel and Chris Farmand for a very special episode of The True Craft Podcast. In this week’s episode, we welcome Adam Ruhland of Wild State Cider to dive into the dynamic world of cider.

We explore trends shaping the craft market, address the unique profile of cider drinkers, unpack how to form a portfolio, and compare beer vs. cider regulations.

In the end, we conclude that cider has a) less regulations than beer and b) far less competition than craft beer. But what does that mean for the craft industry? I invite you to listen to learn more.

Links: