The TriPOD- Behind the Creative – Details, episodes & analysis

In this engaging episode of TriPOD - Behind the Creative, hosts Kevin and Marc sit down with Martyn King, the Client Services Director at Route Agency in Newcastle, to demystify the world of SEO. Martyn, who hesitantly admits to being an SEO expert, delves into the intricacies of search engine optimisation, explaining its vital role in boosting online visibility.

The conversation covers the evolution of SEO, its potent impact on businesses, the ongoing challenge of adapting to changing algorithms, and the balance between SEO and engaging content. The discussion also explores the interplay between SEO and modern video content, detailing how platforms like YouTube and TikTok have reshaped media consumption. Whether it's a deep dive into keyword strategies or the significance of video thumbnails, this episode is jam-packed with insights for anyone looking to master the art of standing out in the digital landscape. Tune in to discover how to navigate the complexities of SEO and enhance your online presence.

Martyn King BIO: based in Newcastle, serves as the Client Services Director at Route Agency. With a keen understanding of SEO's power as both a helpful ally and formidable challenge, Martyn navigates the competitive world of search engine optimization to ensure top visibility for his clients. He likens the intricacies of Google searches to a vast competition, with potentially 300,000 contenders vying for the coveted top spots. Martyn's expertise lies in strategically steering his clients toward these prime positions, recognising that users rarely venture beyond the top three search results.

#seo

#searchengineoptimization

#DigitalMarketing

#GoogleSearch

#VideoMarketing

#YouTubeSEO

#ContentCreation

#DigitalStrategy

#aiinmarketing

#VideoEngagement

#SEOTrends

#KeywordResearch

#WebsiteOptimization

#OnlineTrust

Welcome to TriPOD- Behind the Creative, the podcast that takes you behind the scenes of the creative process, exploring the stories, challenges, and successes behind some of the most intriguing projects. Join hosts Matthew and Kevin as they engage with industry experts, creatives, and clients to uncover the untold stories that fuel the creative world.

In this special episode, we celebrate a significant milestone – 20 years of YourFilm – with a throwback to one of our most memorable projects from 2006, affectionately referred to as "The USA Job." We've reconnected with our dear client, Andy, who joins us once more to reminisce about this exciting and eventful journey.

Listen in as Matthew Newman and Kevin, along with Andy, dive into the experiences and anecdotes from this hallmark project. From navigating faulty satnav coordinates in the UK to experiencing an Air India flight with its unique quirks, and the unforgettable escapades in Chicago and Toronto, this episode is packed with laughter, learning, and nostalgia.

Discover how filming customer testimonials on production lines at companies like Heinz and exploring groundbreaking touch screen technology paved the way for this early milestone. We reflect on the international adventures that saw the team tasked with filming across the UK and North America, and the hilarious twists that came with it.

Whether you're a seasoned creative, a YourFilm fan, or someone interested in filmmaking, this episode offers valuable insights and a hearty dose of humour. Don't miss this trip down memory lane as we celebrate two decades of creativity, growth, and unforgettable stories. Remember to like, subscribe, and share with your friends, too!

#YourFilm20Years #BehindTheCreative #PodcastInterview #FilmProduction #ClientStories #VideoContent #FilmmakingJourney #CreativeProjects #storytelling #InternationalProjects

🎙️ Welcome to the TriPOD Podcast - your behind-the-scenes pass to the creative industry! 🎨 Here, your hosts Matthew Newman and Kevin Owens bring their unique blend of humour and insight to the world of video production and creative storytelling.

Each week on TriPOD, we peel back the curtain to explore the successes, the challenges, and the insider tricks that drive the creative process. Whether you're a budding artist, a seasoned marketer, or just a curious mind, there's something for everyone in our journey through the landscape of creation. 🎥

📢 **Episode 24 - Benefits of Hiring a Full Service Video Agency**

In this episode, Matthew, Marc and Kevin deep dive into why a full-service video agency could be the key to unlocking your project's potential. Here’s what you will uncover in Episode 24:

- A detailed explanation of the offerings from a full-service video agency.

- Steps to engage with an agency, from the first interaction to completion.

- An in-depth look at how agencies align closely with client visions and provide expert guidance.

- The advantages of integrated in-house teams, keeping your project on schedule and at peak quality.

- Testimonials on the stress-free experience and sharp communication only a single point of contact can provide.

- Real client case studies, showcasing the marked improvements when shifting from fragmented production approaches to a comprehensive full-service experience.

Plus, get a peek into the evolving services at TriPOD, including an expansion into animation, and learn the importance of having an in-house squad capable of steering your project from storyboard to screen.

Don't forget to hit that like button, subscribe, and share with fellow creatives. For personalised inquiries, reach out at hello@.your.film

#CreativeIndustryPodcast #MarketingTrends #VideoMarketing2024 #CreativeTrends #digitalmarketing #VideoContent #MarketingInnovation #SocialMediaTrends #ShortFormVideo #onlinemarketing #videomarketing

In today's episode, Ep23: "5 Video Marketing Trends for 2024", we're diving head-first into the rapidly evolving realm of video marketing.

With over 90% of businesses harnessing video as a marketing powerhouse and online users devouring an average of 17 hours of video content per week, it's clear that video isn't just part of the future—it *is* the future.

We kick things off with Video SEO, unlocking the secrets behind optimising your video content for search engines across platforms like YouTube and LinkedIn. Discover the indispensable online and AI tools, such as Cast Magic, that make transcription and optimisation a breeze, as well as the insider strategies that can propel your content to the top of the search list.

Artificial intelligence is shaking up the video scene, not just in post-production, but from the script stage itself. We weigh the pros and cons of AI's influence on creativity and whether Spielberg and Scorsese's concerns about technology compromising artistry are valid today.

Next, the spotlight shines on short-form video. We unravel why those first six to 10 seconds are crucial and discuss the seismic shift towards creating platform-specific video content. Prepare to rethink everything you know about social media marketing!

And as video consumption continues its transition to vertical formats, driven by smartphone domination, you'll learn why starting your production with this in mind is essential.

So, buckle up as we immerse you in the future of video marketing—you might just find the inspiration you need to revolutionise the way you think about video.

#videomarketing #CreativeIndustryPodcast #MarketingTrends #VideoMarketing2024 #CreativeTrends #digitalmarketing #VideoContent #MarketingInnovation #SocialMediaTrends #ShortFormVideo #onlinemarketing

Welcome to the latest episode of TriPOD- Behind the Creative, a podcast series offering generous peeks behind the curtains of creativity, with exclusive insights from the creative arts world. Our co-hosts, Matthew Newman and Kevin Owens, enjoy in-depth conversations with professionals, unlocking inspirational stories and valuable nuggets from their journeys.

In this 22nd episode, we welcome the multifaceted Daymon Britton. An accomplished actor turned director, Daymon has carved out a unique path in the entertainment industry. Sharing from his wealth of experience, he discusses his early ventures in filmmaking and the importance of collaboration and good communication in achieving a unified vision.

He meticulously explains the dynamics of directing different projects with varying challenges, illustrating with examples from his work, particularly the experience of directing younger actors in a show like "The Dumping Ground." Daymon also offers a profound perspective of performing emotional scenes, sharing personal inspiration, and technique in conveying complex emotions on the screen.

Beyond his professional journey, Daymon dives deep into the impact his North-East upbringing had on his career and his close relationships within the industry. He provides informative reflections on his career path, his experiences with directors like Declan O'Dwyer.

From his initial foray into acting to his seamless transition into directing, Daymon's story is a rich tapestry of triumphant successes, humbling learning curves, and influential relationships. It's a must-listen episode for those seeking an insider's view of the entertainment industry.

#DaymonBritton #BehindTheCreative #TriPODPodcast #Directing #Acting #Filmmaking #CreativeProcess #Collaboration #EntertainmentIndustry #DreamTeam #TwoDoorsDown #DumpingGround #DirectingTips #CareerTransition #Performance #Cinematography

Welcome to TriPOD- Behind the Creative, a podcast where industry experts Matthew Newman, Kevin Owens, and Marc Runkee delve deep into the world of creative video production.

In this episode, "6 Reasons your Video will Fail... MISERABLY!", the hosts share valuable insights and practical advice to help creators and marketers avoid common pitfalls that can lead to unsuccessful video campaigns.

From the misconception that TV commercials alone can effectively reach audiences, to the challenges of accommodating multiple decision makers in the creative process, the episode sheds light on the complexities of video production and the factors that can impact its success. Listeners will also gain valuable knowledge about the optimal length for video content, the importance of tailoring messages to target audiences, and the significance of clear calls to action in driving consumer engagement.

The hosts draw on their extensive experience in producing impactful videos for various platforms, and emphasise the significance of understanding consumer behaviour, utilising the right platforms, and delivering clear, concise messaging in video content. They also share valuable insights into the evolution of advertising platforms and the need to adapt video content to engage modern audiences effectively.

Join Matthew, Kevin, and Marc as they explore the intricate world of video production, offering indispensable advice and practical strategies to assist creators and marketers in achieving successful video campaigns. Whether you're new to video production or a seasoned professional, this episode promises to provide valuable insights and actionable tips to boost the performance of your video content and drive meaningful results.

Welcome back to TriPOD, the podcast where we dive deep into the world of creative, filmmaking, marketing and brand strategy.

In this episode we have a captivating interview with Mychael Owen of onebestway, Violet Bick Brand Consultancy, ANGELFYSH, Always Wear Red and 50odd.

We talk Brand Consulting, Brand Design, Marketing Strategy, Advertising, Fashion and Copywriting and being naked on national TV!

Discover the secrets behind the importance of brand authenticity, and the importance of being INTERESTING!

So sit back, relax, and get ready to be inspired by the wisdom and expertise of Mychael Owen on this episode of TriPOD- Behind the Creative.

#YourFilm #podcast #BehindTheScenes #CreativeJourney #PodcastEpisode #CreativeInsights #MarketingTips #CreativeLifestyle #IndustryExpert #CreativeMinds #PodcastInterview #CreativeInspiration #BrandConsultancy #MarketingStrategy #CreativeApproach #BrandStorytelling #MarketingInsights #ContentCreation #CreativeIndustry #AdvertisingTips #CreativeThinking #BrandBuilding

Visit https://www.mychael.co.uk/ to find out more about our guest, Mychael Owen

Welcome back to TriPOD, the podcast where we dive deep into the creative world.

In today's episode, we have a special guest joining our hosts Matthew Newman and Kevin Owens.

Get ready to hear from Paul Hart, the creative mind behind CARGO, an agency that has taken a unique approach to their growth and success. Paul shares his journey, from turning down investment offers to maintaining autonomy and crafting a boutique agency. Join us as we explore the challenges, triumphs, and creative adventures that have shaped Paul's career.

We'll also delve into topics like collaboration between agencies, the perception of the northeast region, and the importance of fostering a positive work culture.

So sit back, relax, and get inspired as we go behind the scenes with Paul Hart on TriPOD - Behind the Creative Podcast.

#YourFilmPodcast #BehindtheScenes #CreativePodcast #Filmmaking #FilmIndustry #Interview #PodcastEpisode #FilmPodcast #PodcastGuest #PaulHartInterview #CreativePodcast #TriPOD #BehindTheScenes #CreativeIndustry #DesignAgency #GrowingOrganically #Autonomy #CreativeAutonomy #CreativeJourney #AgencyLife #CreativeCollaboration #CreativeCulture

Welcome to Part 2 of 'Were TV Ads Better in the Old Days?'

You can catch this pod on our YouTube channel- complete with visuals here: https://youtu.be/gUwQ4RVeHnQ

Hosts Kevin Owens, Matthew Newman and Marc Runkee dive into the nostalgic world of old UK television commercials. Get ready for a trip down memory lane as they review iconic ads that left a lasting impact on viewers.

From the storytelling techniques to the memorable characters and catchy music, the hosts explore whether TV ads were better in the old days. They discuss beloved advertisements including:

Join the conversation as the hosts grapple with the evolving landscape of advertising regulations. Explore the intricacies of advertising rules, from targeting specific audiences to complying with modern Clearcast and ASA guidelines.

So grab some popcorn and settle in for a nostalgic journey through the world of TV advertisements! Be prepared for laughter, insights, and a lively discussion on the art of creating funny and memorable ads.

#YourFilmPodcast #BehindTheCreative #TVAds #OldDays #AdvertisingStories #UnconventionalAds #CulturalImpact #Nostalgia #InfluencerStyle #HumorousAds #CreativeWriting #FilmAnalysis #ClassicCommercials #MusicInAds #CreativePodcast #AdvertisingTrends #BrandMarketing #youtubepodcast

This video features materials protected by the fair use guidelines of Section 107 of the Copyright Act. All rights reserved to the copyright owners.

If you haven't already- please check this pod out on our YouTube channel to watch the ads along with us!

Welcome to YourFilm's latest episode of "Tripod - Behind the Creative"!

In this fun-filled episode, hosts Kevin Owens, Matthew Newman and Marc Runkee dive into the nostalgic world of old UK television commercials. Get ready for a trip down memory lane as they review five iconic ads that left a lasting impact on viewers.

From the storytelling techniques to the memorable characters and catchy music, the hosts explore whether TV ads were better in the old days. They discuss beloved advertisements including:

Join the conversation as the hosts grapple with the evolving landscape of advertising regulations. Explore the intricacies of advertising rules, from targeting specific audiences to complying with modern Clearcast and ASA guidelines.

#YourFilmPodcast #BehindTheCreative #TVAds #OldDays #AdvertisingStories #UnconventionalAds #CulturalImpact #Nostalgia #InfluencerStyle #HumorousAds #CreativeWriting #FilmAnalysis #ClassicCommercials #MusicInAds #CreativePodcast #AdvertisingTrends #BrandMarketing #youtubepodcast

This video features materials protected by the fair use guidelines of Section 107 of the Copyright Act. All rights reserved to the copyright owners.

https://youtu.be/4Ols78v7P0A