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Explore every episode of the podcast The Third Layer

Dive into the complete episode list for The Third Layer. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Building Life Into Others: Ben Hutton on Teams, Clients, and Community23 Apr 202601:02:09

In this insightful episode, Ben Hutton, President of Hutton, shares his transformative journey from a twelve-year-old shop sweeper to the leader of a thriving 400-person construction and facility services company. The conversation explores the unique challenges of second-generation leadership, specifically the pressure to emulate a founder's style. Ben candidly discusses his "3 a.m. moment"—a point of burnout caused by trying to lead with his father's forceful, operational approach rather than leaning into his own strengths.

For family business leaders, this episode serves as a case study in self-awareness and organizational evolution. Ben details how he shifted from being a bottleneck to a visionary leader by identifying his "unique ability" and empowering a separate President to handle operations. The discussion dives deep into the rigorous work of discovering authentic core values, the power of storytelling to connect a dispersed workforce, and the necessity of defining success through the lens of purpose rather than just profit margins.

 

Key Themes

  • Transitioning Leadership Styles
  • The Power of Unique Ability
  • Authentic Value Discovery
  • Storytelling as Strategy
  • Community as a Stakeholder
  • Redefining Success

Timestamps

  • 03:26 - Early memories of the company and longtime employees who are still with Hutton today
  • 08:05 - Returning to Wichita and building credibility through roles in operations, project management, and business development
  • 12:22 - Growth from 80 to 400 employees and the realization that empowering others was the key to scaling
  • 15:08 - Ben's burnout moment at 3 a.m. and the start of a leadership transformation
  • 23:05 - Why leading through culture takes constant communication, story-sharing, and clarity of purpose
  • 30:08 - Distilling the company's values into four words: Lead, Inspire, Respect, Construct
  • 34:52 - Creating the company purpose statement and defining success around team members' dreams, clients' vision, and communities' future
  • 44:05 - Tornado response story that showed both client care and deep care for a superintendent who lost his home
  • 54:34 - Why community is a core stakeholder and how Hutton gives back through volunteer time and donated expertise
  • 58:51 - Ben's professional and personal legacy: building an enduring company and loving his family well

Additional Resources

Connect with Ben on Linkedin

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Better Today, Better Together, Better Tomorrow: CoorsTek and the Power of Shared Leadership09 Apr 202601:04:18

Jonathan Coors, Co-CEO of CoorsTek, details the evolution of a fifth-generation family enterprise that expanded from the iconic Coors brewery into a global industrial ceramics leader. Jonathan shares his personal journey from working in politics to navigating the family business, emphasizing the necessity of earning credibility through mentorship and humility. A central focus of the conversation is the family's innovative approach to succession: rather than selecting a single successor, they established an "Office of the CEO" comprising Jonathan, his brother, and his cousin.

This structure leverages their complementary strengths, fosters robust strategic debate, and mitigates potential family conflict. Jonathan also discusses the critical role of values-based leadership. Viewing the company as a "marble masterpiece" to be shaped, and the importance of authenticity when leading a global workforce of 5,000. It provides actionable insights on stewardship, the strategic advantages of taking a company private, and the discipline required to ensure family assets grow for future generations.

 

Key Themes:

Collaborative Governance (Office of the CEO)

Strategic Patience & Privatization

Stewardship vs. Ownership

Feedback Loops in Family Firms

Universal Values with Local Application

 

Timestamps:

07:46 - Why ceramics matter & how they enable modern technology

09:05 - Story of Adolf Coors & the founding of the brewery

12:33 - How Coors survived Prohibition & the role of entrepreneurship

13:03 - What drove the longevity of the Coors brand & family business

15:51 - Major growth milestones at CoorsTek, including acquisitions & global expansion

19:08 - Why CoorsTek went public briefly & then returned to private family ownership

36:09 - Creation of the three-person Office of the CEO & how the model works

48:25 - Leadership through culture, authenticity, & values in a 5,000-person global company

 

Additional Resources:

Connect with Jonathan Coors on LinkedIn

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Independent and Interdependent: Dhruv Pandit's families process to understand one another's goals and build their future.04 Dec 202500:54:34

Dhruv Pandit, a prominent Kenyan family business leader, offers a compelling account of his family's century-long entrepreneurial journey, rooted in his grandparents' immigration from India to East Africa. He details his father's impressive self-made success in banking, insurance, and real estate, emphasizing the founder's outgoing nature, continuous learning, and ability to connect across diverse social strata. The episode delves into the evolution of their enterprise, highlighting the strategic decision to exit the banking and insurance sectors to concentrate on real estate and formalize a family office structure. Dhruv discusses pivotal moments, including navigating strategic disagreements with his elder brother using YPO forum principles, and how the challenges of COVID-19 spurred a critical reevaluation of capital allocation and governance. The family's collaboration with "process consultants" led to the adoption of an "independent but interdependent" framework, enabling diversification and fostering next-generation entrepreneurship through a "family bank" model. Dhruv's narrative underscores the profound impact of intentional communication, cultural adaptability, and structured governance in ensuring both family unity and sustained entrepreneurial success across generations. His ultimate legacy aspiration is simply "to do right by people".

 

Key Themes:

Entrepreneurial Legacy & Multi-Generational Evolution

Strategic Business Transitions & Diversification

Formalizing Governance & Communication

Shift from Family Business to Family Office

Cultivating Next-Generation Entrepreneurship

Cultural Nuance & Adaptability

 

Timestamps:

00:50 – Family immigration history and early entrepreneurial beginnings in Kenya

02:23 – Father's first business ventures in banking and real estate

03:44 – Father's personality and approach to people and business

05:02 – Indian community in Kenya and cultural integration

06:24 – Relationship with brothers and early family dynamics

08:16 – Stepping into the family business and generational transition

10:27 – Losing his brother and the emotional impact on the family

11:56 – Family traditions and business discussions at home

13:20 – Early career, merging family businesses, and selling the bank

15:59 – Emotional reflections on selling the family business and lessons learned

18:51 – Real estate focus and creation of a family office structure

21:14 – Family disagreements, communication challenges, and using YPO forum principles

24:55 – COVID-19's impact and the decision to bring in consultants for governance planning

31:34 – Transition to a family office model, creation of a "family bank," and future legacy vision

 

Additional Resources:

Dhruv Pandit, CEO at Fedha Group

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

 

Learning With No Playbook: Nike Anani's transition from building a family office in Nigeria to advising next gens on their own stories.20 Nov 202500:45:01

Nike, an esteemed advisor at Northern Trust and a leader within her own Nigerian family enterprise, shares profound insights into the intricate world of family businesses. Her journey began by managing her family office without a "playbook," a decade she describes as both the most meaningful and challenging of her life. Faced with "drowning in complexity," Nike spearheaded the creation of a family office, establishing a "control tower" designed around family values and vision to manage diverse businesses and investments. She emphasizes the critical need for rising generation leaders to earn trust through persuasion, consistency, and hard work, especially within elder-dominant cultures. Nike's narrative powerfully illustrates that structured governance, open communication, and the development of a strong personal identity are not just beneficial, but essential for the enduring performance and successful intergenerational transition of family enterprises. Her advisory work is driven by a purpose to enhance succession and longevity for family businesses globally, acknowledging the universal nature of these challenges across cultures.

 

Key Themes:

Strategic Evolution of Family Enterprises

Next Generation Leadership Development

Importance of Governance and Communication

Personal Identity and Purpose:

Cross-Cultural Relevance of Family Business Challenges:

Professionalization of Family Wealth Management

 

Timestamps:

00:35 – Nike's career journey and role at Northern Trust

01:49 – Family background and her father's entrepreneurial story

03:29 – Transition from medicine to entrepreneurship

04:37 – Childhood memories and realizing her father's success

06:16 – Family enterprises within the Nigerian economy

08:04 – Moving to the UK at age nine and cultural adjustment

11:05 – Early career at Deloitte and lessons from tax accounting

12:27 – Returning to Nigeria and founding the family office

18:14 – Challenges convincing her father and evolving governance

21:19 – Establishing family governance: council, committees, communication

25:22 – Working across family businesses and earning trust as next gen

34:26 – Leaving the family business and relocating to the U.S.

38:07 – Building her next-gen advisory career and global perspective

42:00 – Advice for rising generations: self-awareness, coaching, and legacy

 

Additional Resources:

Nike Anani, Director Next Gen Advisory Services, SVP at Northern Trust

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Industrial Heroes: Jeff Cloud shares how IBT commits to making all stakeholders feel like family.06 Nov 202501:00:42

Jeff Cloud, President and CEO of IBT Industrial Solutions and its parent company, Cumulus Companies Inc., shares the rich history of his family's 77-year-old industrial distribution business, founded by his grandparents in 1949. Born from his grandfather's entrepreneurial spirit after a sales territory dispute, IBT's core "Yes, we can do that" mantra and sales-driven approach fueled its growth from a single shop to a multi-state enterprise with over 400 employees. Jeff discusses the intentional cultivation of a people-first culture, emphasizing respect, internal development, and exceptional customer service, evidenced by their remarkable employee longevity. His personal journey, which included time in the culinary industry before returning to IBT, highlights the value of earning respect and understanding the business from the ground up. The family's commitment to long-term stewardship led to the formation of Cumulus Companies, diversifying investments while intentionally scaling IBT's core cultural values across new acquisitions. This episode offers a compelling case study for family business leaders on nurturing legacy, fostering a resilient culture, and strategically preparing for multi-generational success.

 

Key Themes:

Multi-Generational Legacy and Succession Planning

Culture as a Performance Driver

Customer-Centricity and "Exceptional Engagement"

Strategic Diversification and Value Creation

Leadership Development and Humility

 

Timestamps:

00:41 - What IBT Industrial Solutions does and context for listeners

00:59 - Founding story, sales-first ethos, and "Yes, we can do that" mantra

08:14 - Second-generation leadership succession: Uncle Tree, then Jeff's father as CEO

09:24 - Culture under Jeff's father and extraordinary employee longevity

12:31 - Culinary school and restaurant background shaping work ethic

16:10 - Decision to return to the family business and two-year pact with his father

19:10 - Cross-functional rotations across warehouse, sales, IT, supply chain, and more

20:43 - Transition to CEO and advice for next-gen family leaders

23:40 - Mentorship from President Mark Byrne and their candid-feedback agreement

28:45 - External CEO period after Byrne and eventual transition back to family leadership

30:06 - Communicating the move to family-led, long-term stewardship and private flexibility

32:29 - IBT House and the Four Heroic Pillars (Family & Community, Customer Experience, Leadership, Integrity)

39:51 - Scaling culture via quarterly all-hands for all branches and improved NPS

43:51 - 24/7 exceptional customer service and emergency support examples

57:09 - Jeff's legacy goal: prepare the fourth generation and reach 100 years

 

Additional Resources:

Jeff Cloud, President & CEO at IBT Industrial Solutions: https://www.linkedin.com/in/jcloud/

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Building Beyond Holiday Inn: Spence Wilson Jr. on Multi-Gen Success within KWC Management23 Oct 202500:57:10

Spence Wilson Jr., a principal at KWC Management, a single-family office, shares the compelling journey of his family's entrepreneurial legacy, from his grandfather Kemmons Wilson's founding of Holiday Inn to the current multi-generational operation of KWC Management. The discussion highlights the importance of intentional leadership, robust family governance, and a values-driven culture in sustaining success across generations. Spence details the origins of Holiday Inn, born from a "frustrated experience," leading to innovations like standardized rooms, free stays for kids, pet care, and a nationwide reservation system. He also sheds light on the deliberate transition of the family business, which involved external consultants and a commitment from the second and third generations to stay "better together" under a shared umbrella. KWC Management now primarily focuses on hospitality funds and a collection of consumer brands, with a strategic emphasis on understanding business models and partnering with passionate and competent people. The narrative underscores that sustained performance in a family enterprise is deeply rooted in strong relationships, resilience, and a commitment to stewardship—both within the family and the wider community.

Key Themes:

Entrepreneurial Legacy and Innovation

Multi-Generational Family Business Governance

Values-Driven Investment Philosophy

Importance of Culture and Relationships

Stewardship and Community Impact

Resilience and Learning from Mistakes

Timestamps:

00:01 - Welcome & family-office focus

00:36 - Kemmons Wilson backstory

02:24 - Road-trip spark and first Holiday Inn (1952)

03:25 - Franchising with home builders and Interstate tailwind

05:26 - Standards that won travelers and Holidex reservations

08:30 - Lessons from missteps: wrong lot and the Elvis rights sale

13:05 - The Wilson family today: generations and headcount

14:31 - Stepping away from Holiday Inn (1978) and timeshare pivot

18:12 - Spence's path: banking, joining KWC, early turnarounds

21:33 - Governance for G3: consultants and the 2014 transition plan

27:17 - Building the platform: board, hotel funds, manager-agnostic model

31:33 - Investment lens and culture: people, simple models, service

41:04 - Next-gen engagement: trips, Sunday dinners, Family Council

46:25 - Memphis impact: foundation focus and neighborhood strategy

51:41 - What's next and personal legacy: hotel funds focus and service across spheres

Additional Resources:

Spence Wilson Jr. - Chairman & Principal at Kemmons Wilson Companies

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Project Ernest: Brittney Ray's leadership of the E. Ritter & Company family council and the journey to re-discover purpose and values09 Oct 202500:54:46

Brittney Ray, the full-time Family Council Chair for E. Ritter & Company, provides a compelling look into stewarding a 136-year-old family enterprise. As a "married-in," or "outlaw" as they humorously refer to them, Brittney's journey into family leadership underscores the importance of curiosity and inclusivity in family businesses. A pivotal moment for the Ritter family came in 2019 with a significant liquidity event, which prompted an identity shift from owner-operators to owner-investors. This change spurred "Project Ernest," an 18-month initiative to revamp the family's mission, vision, and values, engaging professional consultants for broad family input. The project resulted in a renewed commitment to investing in the family, doubling the family governance budget, and shifting towards proactive, intentional planning. Brittney's role focuses on fostering family unity and engagement, developing future leaders—including a unique educational program for 8-18 year olds—and creating a culture where diverse perspectives and open dialogue are not just tolerated but celebrated, ensuring the family remains bonded beyond shared ownership.

 

Key Themes:

Evolution of Family Governance

Inclusive Family Definition & Engagement

Intentional Investment in Family Unity

Multi-Generational Leadership Development

Culture of Openness and Productive Dialogue

Philanthropy as a Unifier

 

Timestamps:

02:43 - Ritter family history, legacy, and founder's entrepreneurial roots

04:48 - Current family size and inclusive definition of family

05:39 - Married-in perspective and first family meeting, the "outlaws" term

06:56 - Liquidity event and shift of ownership to engage younger generation

09:56 - Role and mandate of the Family Council Chair

11:45 - Tenure, path from non-voting member to chair, and move to full-time

17:06 - Post-sale identity shift and Project Ernest to revamp mission, vision, values

21:40 - Three-day Boston summit and family approval to invest more in governance

22:49 - Transition from reactive to intentional, strategic family planning

26:41 - Governance structure overview including Owners and Philanthropy committees and boards

33:01 - Biannual family meetings and fall education experiences

36:30 - Next-gen education program for ages 8 to 18 and custom curriculum

52:27 - Philanthropy as a unifier and next-gen engagement in giving

 

Additional Resources: 

Brittany Ray, Ritter Family Council Chair

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Sixth Level Leadership: Rachel Wallis Andreasson shares how Wallis Companies maintains a family feel while expanding25 Sep 202501:03:50

Rachel Wallis Andreasson, a third-generation leader of Wallis Companies, shares the compelling narrative of her family business, transformed from a single gas station in 1968 to a billion-dollar enterprise. Her father, Bill Wallis, an American entrepreneurial archetype, instilled a foundational culture built on strong work ethic, deep intuition for people, and a profound focus on employee well-being, a legacy Rachel and her siblings continue to uphold. Rachel emphasizes that despite its immense growth, Wallis Companies retains its family business feel due to its people-first culture and "leading with heart" approach.

The episode delves into Rachel's journey, from purposefully gaining external experience before joining the family business, to her pivotal role in building its HR and training infrastructure, and ultimately becoming a second-generation CEO in 2017. A key highlight is the strategic acquisition and culture integration of the Taylor family business, which Rachel navigated by prioritizing relationships, trust, and empathy for employees. The discussion also covers the family's intentional transition to a shareholder model with a non-family CEO and the establishment of a family council to educate the rising third generation on governance and communication.

Key Themes:
People-First Culture as a Differentiator
Intentional Leadership & Growth
Strategic Succession & Governance
Empathy and Trust in M&A Integration
Defining and Living Legacy

Timestamps:

00:02 Introduction and Connection

00:33 Bill Wallis' Entrepreneurial Journey

03:40 Cuba Roots and Growth

06:51 Still a Family Business

09:21 Joining the Business

12:28 HR Path and People Systems

17:39 Loss and Leadership Transition

24:25 2016 Acquisition Highlights

26:59 The Sixth Level

34:30 Culture Integration, Best of Both

57:09 Family Council and Next Gen

01:00:26 Legacy and Closing

Additional Resources:

Rachel Wallis Andreasson Principal at The Sixth Level, Board Member at Wallis Companies: https://www.linkedin.com/in/rachel-wallis-andreasson/
https://www.thesixthlevel.com/
https://www.thesixthlevel.com/the-book/

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Clearing Clutter: Kristin Keffeler shares how the rising gen can form healthy self identities and thrive.11 Sep 202500:56:13

Kristin Keffeler, a family wealth consultant, provides profound insights into the human side of wealth and family businesses, focusing on fostering human peak performance and thriving. While her own family story differs from multi-generational businesses—her entrepreneurial father successfully built, took public, and sold a company, creating wealth—her personal journey profoundly shaped her work. Navigating questions of identity, purpose, and authentic relationships in her twenties, she discovered the unique challenges faced by rising generations.

Keffeler details the "clutter" (identity, relationship, money, contribution) that can uniquely challenge young family members, hindering their ability to truly flourish. She emphasizes the critical importance of cultivating character strengths like grit, mastery, unconditional positive relationships, and a growth mindset, noting that wealth, if not managed intentionally, can inadvertently buffer against their development. Her work champions an approach where family business leaders prioritize intentional parenting and authentic self-discovery to ensure future generations contribute meaningfully, find fulfillment, and drive the family enterprise forward with purpose.

 

Key Themes:

Cultivating Human Thriving Alongside Wealth

Addressing "Wealth Clutter" for Next-Gen Development

Intentional Parenting to Build Character

Strategic Engagement & Career Pathways for Rising Gen

Connecting Individual Purpose with Organizational Values

 

Timestamps:

00:01 - Introduction and Welcome

01:11 - Kristin's Work with Families and Human Thriving

03:34 - Kristin's Family Background and Entrepreneurial Story

08:22 - Identity and Challenges Growing Up in a Wealth-Creating Family

11:17 - Cultural Difficulties Talking About Wealth

16:21 - Clutter in Family Business (Identity, Money, Relationships, Contribution)

23:14 - Discovering Identity and Autonomy in a Family Business Context

25:43 - Traits of Thriving People in Positive Psychology

29:53 - Wealth as a Buffer Against Developing Resilience

33:20 - Parenting Challenges: Teaching Grit and Growth Mindset

43:16 - Teen Jobs, Contribution, and Dignity from Work

48:48 - Connecting Family Values, Purpose, and Business Legacy

Additional Resources:

Kristin Keffeler, Chief Learning Officer, JFG Family Office: https://www.linkedin.com/in/kristin-keffeler-msm-mapp-245a21/

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Live, Love, and Serve Together: Anne McGregor shares the Herschend Family story and how they create stability and connection.28 Aug 202500:59:59

Anne E. McGregor, a fourth-generation owner of Herschend Entertainment, the family behind Silver Dollar City, offers insights into their transition from family operators to engaged owners. Her grandparents, Hugo and Mary Hershend, founded the business by purchasing a cave in the Ozarks for tourism in 1950, which later evolved into Silver Dollar City in 1960. Anne's father, Pete, and uncle, Jack, further developed the enterprise, notably contributing to the "boom" of Branson by realizing the community needed to grow with them to provide amenities for visitors. Today, the Herschend family emphasizes intentional family engagement and governance to ensure the business's long-term stability and success, with a non-family CEO since the 1990s. Anne plays a pivotal role in strengthening family connections through philanthropic initiatives via their "Neighbor" company, which also serves as a unifying platform for over 60 family members across multiple generations. The family's purpose is "bringing families closer together," and they strive to live their mission of "live, love, and serve together" through their business and family structures.

 

Key Themes:

Intentional Governance and Family Stability
Culture of Connection through Family Meetings
Philanthropy as a Unifying Force
Next-Generation Education and Engagement
Learning from Peers
People-First Purpose and Legacy

 

Timestamps:

01:06 - Founding story of Herschend and Marvel Cave
06:31 - Growing up in a theme park-owning family
08:05 - Branson's boom and role of community collaboration
12:30 - Anne's background and early career
13:26 - Creation and purpose of Share It Forward
15:46 - Beginning of philanthropic work and founding of Neighbor
19:46 - Family governance: structure of the Family Council
24:19 - Family Office and programming for unity
30:25 - Family meetings and intergenerational bonding
37:38 - Future Owners Group (FOG) and mentoring the rising gen
48:58 - Community impact through Neighbor and family giving

 

Additional Resources:

Anne McGregor, Chairperson, Neighbor Company: https://www.linkedin.com/in/anne-mcgregor-5bbabb166/

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Stakeholder Optimization: Ganesh Iyer's journey from Fortune 100 to Etnyre to optimize returns for all stakeholders.14 Aug 202500:55:27

Ganesh Iyer, the non-family CEO of Etnyre, a 127-year-old family business, shares his journey from a diverse upbringing in India to leading a company through significant transformation. Joining Etnyre after a distinguished career at Caterpillar, Ganesh sought an environment where deep care for people and purpose transcended singular focus on shareholder return. His partnership with fourth-generation Chairperson William Etnyre aligned perfectly with this vision, establishing "improving lives" as their North Star.

Under Ganesh's leadership, Etnyre has not only nearly tripled revenues and valuations but also significantly enhanced employee well-being through initiatives like substantial wage increases (up 50% in 6-7 years), improved physical and psychological safety, and optimized working hours. This success demonstrates a powerful model for family business leaders: that prioritizing stakeholder well-being and fostering a culture of care directly drives exceptional financial performance. Ganesh's story underscores the potential for family businesses to achieve enduring legacy and growth by intentionally aligning profit with purpose.

Key Themes:

Stakeholder Capitalism & Purpose-Driven Growth

Culture of Care and Inclusion

Strategic Non-Family CEO Partnership

Intentional Communication & Alignment

Leadership Development as a Cultural Driver

Additional Resources:

Ganesh Iyer, President and CEO, Etnyre International

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Timestamps:

00:01 – Ganesh's upbringing in a multicultural and multi-religious environment in India

04:46 – Joining Caterpillar and applying engineering skills in R&D

06:03 – Transition from technical to management roles at Caterpillar

07:42 – International leadership experiences and learning cultural adaptation

11:07 – Moving to a family business and motivations for leaving a public company

13:48 – Critique of shareholder primacy and advocacy for stakeholder capitalism

19:36 – Cultural transformation at Etnyre: safety, wages, and optimized profit

22:46 – Aligning employees with company purpose and individual meaning

27:07 – Leading across generations and investing in leadership development

29:15 – CEO as communicator: how Ganesh shares purpose with all stakeholders

34:31 – Relationship with William (formerly Bill) and building family alignment

42:43 – Pride in raising safety, wages, and quality of life for team members

From Social Work to the Boardroom: How William Etnyre leads as Board Chairwith his lifelong values, enabling remarkable growth.24 Jul 202501:03:50

William Etnyre, a fourth-generation owner and current Chairperson of Etnyre, shares the compelling evolution of his family's business, from its 1898 roots in farming equipment to a leading road construction manufacturer. Despite a period where his direct family branch was not involved in operations, William, a social worker with a deep commitment to human well-being, unexpectedly ascended to lead the board. Under his leadership and in partnership with a non-family CEO, Ganesh, who shares his social impact vision, Etnyre has undergone a significant transformation.They've championed a people-first culture, prioritizing fair wages, diversity, and community engagement, rooted in the company's long-standing ethos of caring for all stakeholders. This purpose-driven approach has correlated with remarkable business growth, with revenues nearly tripling in seven years, demonstrating that doing good can also mean doing well. Etnyre's journey highlights the power of intentional governance and intergenerational engagement to secure a family business's legacy and ensure its relevance for future generations.

Key Themes:

Purpose-Driven Leadership
Strategic Non-Family CEO Partnership
Intentional Family Governance & Education
Culture of Dignity and Fair Compensation
Profit with Purpose (Conscious Capitalism)
Continuous Learning and Adaptation

Additional Resources:

William Etnyre, Chair Of The Board Of Directors, Etnyre International

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Timestamps:

01:16 – The origin story of the Etnyre family business
11:00 – Early work experience at Etnyre during high school and college
12:40 – Choosing social work over business school and military service
17:25 – Mini MBA and continuing education for board preparation
18:27 – Re-engagement with the family business from Seattle
21:31 – Structure and history of the Etnyre company board
28:13 – Recruiting a new CEO shortly after becoming board chair
36:43 – Integrating social impact into the business structure
48:26 – Commitment to authentic, value-aligned leadership
52:32 – Family member engagement and next-generation involvement
01:00:20 – Guiding the family toward shared purpose and ownership
01:02:36 – Reflections on fulfillment and legacy as board chair

If You Dislike Change, You'll Dislike Irrelevance More: How Progress Luv2Pak Stayed Relevant for Over a Century26 Mar 202600:47:43

Ben Hertzman, President of Progress Luv2Pak, shares the century-long evolution of the packaging company, from a family-run factory to a modern, diversified enterprise. After his father, David, acquired the business, it evolved from domestic manufacturing into a global sourcing operation, adapting to customer needs and changing markets. Hertzman emphasizes that lasting culture is built on trust and empowerment.

After gaining experience at Procter & Gamble, Ben rejoined the company as a trainee and worked his way up, reinforcing a commitment to meritocracy and continuous learning. The company builds loyalty by investing in its people and creating growth opportunities. With the launch of Gather Packaging, Progress Luv2Pak has re-entered domestic manufacturing, strengthening supply chain resilience and positioning the business for its next chapter of growth.

 

Key Themes:

Entrepreneurship Through Acquisition

Strategic Transformation and Adaptability

Leading Through Empowerment and Trust

Internal Talent Development

Full-Circle Strategy

Intergenerational Transition

 

Timestamps:

03:20 - David acquires the box factory, beginning the family's ETA journey

04:30 - Growth through retail clients and the Trivial Pursuit boom

06:42 - Move from domestic manufacturing to global sourcing

09:04 - Innovation and adapting to industry change

12:32 - Early exposure to the business through factory visits and travel

17:08 - Leadership lessons from P&G on culture and accountability

19:02 - Returning as a trainee and rising to president

27:13 - Turning around a struggling division and earning trust

40:13 - Launching Gather Packaging and returning to U.S. manufacturing

45:29 - Defining legacy through caring for people and partners

 

Additional Resources:

Connect with Ben on LinkedIn

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

 

Legacy of Community: Jason Johnson shares how relationships make Metro National's purpose and values come to life10 Jul 202500:54:48

In this conversation, Jason Johnson, CEO of Metro National, shares the rich history of the family-owned real estate development company founded by his grandfather in 1954. He discusses the importance of building relationships in acquiring land, the vision of creating a 'city within a city', and the expansion into various sectors beyond retail. Jason emphasizes the significance of long-term thinking in real estate, especially during challenging times like the COVID-19 pandemic. He also reflects on the dynamics of working in a family business, the transition of leadership from his father, and the collaborative effort to define and uphold the company's core values, which focus on integrity, trust, impact, and legacy. 

Additional Resources:

Jason Johnson
President and CEO at MetroNational:
https://www.linkedin.com/in/jason-johnson-7784b922/

Connect with Marshall on LinkedIn: https://www.linkedin.com/in/marshall-lockton-26369a1/

Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/

Learn more about PeopleForward Network: Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

Key Takeaways:

- Metro National was founded in 1954 by Joe Johnson, starting with residential home building.
- The company has grown to encompass 10 million square feet of commercial real estate in Houston.
- Building strong relationships was key to acquiring the original 200 acres of land.
- Joe Johnson's vision was to create a 'city within a city' for community use.
- The company has expanded beyond retail to include healthcare, hospitality, and office spaces.

Authentically Local: How Francis 'Hall' Chaney enables growth by encouraging leaders to be open and be themselves26 Jun 202501:07:53

In this conversation, Francis Hall Chaney III shares the rich history of Chaney Enterprises, founded by his grandfather in 1962. He discusses the evolution of the company through various leadership changes, emphasizing the importance of culture, community engagement, and the dynamics of running a family business. Francis reflects on his upbringing in the family business, the lessons learned, and the transition to his role as CEO. He highlights the company's significant growth and the core values that drive its success, including authenticity, purpose, and grit. In this conversation, Marshall Lockton and Francis Chaney discuss the importance of authenticity, transparency, and connection in leadership. They explore how building trust through vulnerability and open communication can enhance employee engagement and performance.

Additional Resources:

Francis Hall Chaney, Chief Executive Officer at Chaney Enterprises: https://www.linkedin.com/in/hallchaney/

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Key Takeaways:
  • Chaney Enterprises was founded in 1962 by Eugene Chaney, focusing on sand and gravel production.
  • The company has evolved through various leadership changes, emphasizing culture and community engagement.
  • Francis Chaney highlights the importance of understanding family dynamics in business.
  • Growing up in a family business shaped Francis's perspective on leadership and responsibility.
  • Exposure to different roles in the company helped Francis develop a well-rounded understanding of the business.

The Ripple Effect: How Jeff Oddo's search for significance led to business transformation and growth.12 Jun 202500:56:36

In this episode, Jeff Oddo shares the journey of transforming his family's janitorial business into a nationwide franchise powerhouse. From early leadership failures and emotional burnout to rediscovering purpose through significance and servant leadership, Jeff reveals how vision, values, and vulnerability fueled massive growth. Learn how City Wide grew from one company to over 100 franchises — all rooted in culture, clarity, and the ripple effect.

Additional Resources:

Jeff Oddo, President/CEO at City Wide Facility Solutions: https://www.linkedin.com/in/jeffoddo/

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Key Takeaways:
  • True fulfillment in leadership comes from making a meaningful impact, not just financial gain.
  • Jeff's early management mistakes taught him the value of humility, mentorship, and people-first leadership.
  • Shifting from doing to teaching allowed Jeff to scale his business and serve more people through a replicable model.
  • Clear processes and training manuals not only enabled growth, but also freed Jeff from micromanagement.
  • Every franchisee is vetted on mission, vision, and values — because shared beliefs are the foundation of sustainable success.

You don't wash a rental car: Wiley Curran shares memories of his Dad and why his family believes companies are best owned over the long term22 May 202501:06:16

In this conversation, Wiley shares insights about his father, Pat Curran, and the lessons learned from his legacy in business. The discussion covers Pat's approach to leadership, the importance of customer focus, teamwork, and the transition of leadership within the family business. Wiley also introduces CPC, a long-term investment strategy that emphasizes building and holding businesses for the future, highlighting the five key battles for success in business. In this conversation, Wiley and Marshall discuss the complexities of raising capital, the importance of long-term thinking in business, and the strategies for winning the people battle within organizations. They delve into the dynamics of family businesses, emphasizing the need for clear roles and open communication among family members. Wiley shares insights on legacy and the impact of leadership on future generations, highlighting the importance of nurturing a positive company culture and employee engagement.

Additional Resources:

Wiley Curran, Principal at CPC Management: https://www.linkedin.com/in/wileycurran/

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Key Takeaways:
  • Wiley grew up in a family business environment, which shaped his career aspirations.
  • Understanding customer needs is crucial for business success.
  • Wiley emphasizes the importance of asking the right questions in business.
  • CPC focuses on long-term investments and creating great workplaces.

Building More Than Buildings: Brett Kaufman on Family Business, Risk, and Life's Purpose08 May 202501:01:36

In this conversation, Brett Kaufman shares his journey from growing up in a family with complex dynamics to founding Kaufman Development. He discusses the influence of his family, particularly his father and stepfather, on his career choices and personal development. Brett reflects on the expectations placed on him as a child, the challenges he faced, and the importance of gaining experience outside of family business. He emphasizes the significance of pursuing one's passion and the support he received from his family when making the leap to start his own venture. In this conversation, Brett Kaufman shares his journey of entrepreneurship, emphasizing the importance of preparedness, risk management, and the role of luck in business. He reflects on the lessons learned through challenges, the evolution of his life perspectives, and the significance of leading with vulnerability.

Additional Resources:

Brett Kaufman Founder at Kaufman Development https://www.linkedin.com/in/brett-kaufman/

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Key Takeaways:
  • Brett Kaufman shares his journey influenced by family dynamics.
  • He experienced high expectations growing up in a family business.
  • Brett's father struggled with addiction, impacting family relationships.
  • He transitioned to his stepfather's business, gaining valuable experience.
  • Brett desired independence and a personal vision for his career.

A Lot of Hummus: How Stephen Shaya and J&B Medical thrive by being authentic and purposeful.24 Apr 202500:41:58

In this conversation, Stephen shares his journey from humble beginnings to leading J & B Healthcare, a family business focused on providing affordable and accessible healthcare. He reflects on the influence of his parents and grandmother, the importance of servant leadership, and the role of authenticity in business. Stephen emphasizes the significance of family values, community impact, and the legacy he hopes to leave behind, highlighting that true richness comes from giving and serving others.

Additional Resources:

Stephen Shaya, M.D. Managing Director of Akkad Holdings
https://www.linkedin.com/in/stephen-shaya-m-d-a1a13357/

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Key Takeaways:
  • Stephen's family background shaped his values and work ethic.
  • The importance of family in business is paramount.
  • J & B Healthcare aims to make healthcare accessible globally.
  • Servant leadership is essential for organizational success.
  • Authenticity in leadership fosters trust and engagement.

Non-Obvious Thinking: How Ben DuPont's curiosity has led to an innovation and networking engine10 Apr 202500:58:39

In this conversation, Ben DuPont shares insights into the rich history of the DuPont family and their business, which has been a significant part of American industry since its founding in 1802. He discusses the evolution of the company, its diversification strategies, and the family's ongoing legacy in philanthropy and innovation. Ben also reflects on his personal journey, including his entrepreneurial ventures and current role in growth equity investment, emphasizing the importance of human relationships in business. In this conversation, Ben DuPont discusses his investment strategies focused on B2B companies, emphasizing the importance of curiosity in business culture. He shares insights on innovative networking through 'non-obvious dinners' that foster deep discussions and idea generation. The conversation also explores the transformative potential of education driven by curiosity and the impact of coding education on communities. DuPont reflects on legacy and the desire to make a significant positive impact on millions of lives, while considering the evolving role of AI in the workforce.

Additional Resources:

Ben duPont
Managing Director / Co-Founder at Chartline Capital Partners

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Key Takeaways:
  • The DuPont company was founded in 1802 and is the oldest continually operating company in the U.S.
  • The family has maintained a significant share and influence in the company throughout its history.
  • Diversification into other industries, including chemicals and automotive, was key to DuPont's growth.
  • The DuPont family has a strong philanthropic legacy, including hospitals and educational initiatives.
  • Family gatherings are held every January 1st to celebrate their heritage.

A new voice: How Rebecca Polan led a 110 year old West Virginia company with new approaches to family communication27 Mar 202500:52:06

In this conversation, Rebecca Polan shares the rich history of her family's business, which dates back to 1911, and discusses the evolution of the company from a furniture store to a multifaceted real estate and manufacturing enterprise. She reflects on the generational transitions within the business, her personal journey in deciding to join the family business, and the complexities of navigating family dynamics in a professional setting. Rebecca also highlights strategic growth opportunities, including acquisitions and innovative business practices that have shaped the company's current direction. In this conversation, Rebecca Polan discusses her journey in navigating the complexities of leading a family business, particularly in the context of family dynamics, communication, and the challenges posed by COVID-19. She emphasizes the importance of building trust and relationships within the family, adapting to changing business landscapes, and ultimately making the decision to sell the family business while ensuring the well-being of family members and employees. The conversation highlights the significance of legacy and the impact of family businesses on communities.

Additional Resources:

Rebecca Polan CEO at REO Processing https://www.linkedin.com/in/rebecca-polan/

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Key Takeaways:
  • Legacy of a Family Business: A Journey Through Generations
  • Navigating Leadership Transitions in Family Enterprises
  • From Passion to Profession: A Personal Journey
  • The Complexities of Family Dynamics in Business
  • Strategic Growth: Opportunities in Family Business

Preventative Care: How Richard Altieri's medical background helped when needed, while preserving family harmony and legacy13 Mar 202500:49:19

In this conversation, Richard Altieri discusses the dynamics of managing a family business, emphasizing the importance of communication, alignment, and stewardship among family members. He shares insights on maintaining family connections through events, valuing diverse contributions from family members, and the challenges of transitioning leadership roles. Richard reflects on his journey of getting involved in the business during a critical time and highlights the significance of legacy and values in family enterprises.

Additional Resources:

Dr. Richard Altieri Chairman, Groupo Corporativo Perez https://www.linkedin.com/in/richard-altieri-ba9aa729/recent-activity/all/

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Key Takeaways:
  • Ricky's grandfather started the first Toyota dealerships in Panama.
  • The family business has diversified into various sectors over the years.
  • Ricky's mother played a crucial role in the family's business operations.
  • The transition of leadership was planned and executed with care.
  • Ricky chose a medical career before joining the family business.

Fish Together: How David Dragoo and the Mayfly Outdoors team's core values drive team collaboration and growth27 Feb 202500:51:29

In this conversation, David Dragoo shares his journey as an entrepreneur in the outdoor industry, particularly in fly fishing through his company Mayfly. He discusses the importance of culture, values, and team dynamics in building successful businesses, both in the outdoor sector and in his family real estate business. David emphasizes the significance of hiring individuals who align with the company's core values and the lessons learned from past mistakes in leadership. He also highlights the collaborative process of defining core values with his leadership team, ensuring that they resonate throughout the organization. In this conversation, David Dragoo and Marshall Lockton discuss the intricacies of leadership, organizational culture, and the importance of aligning business practices with community values. They explore the challenges of difficult conversations in leadership, the significance of a strong organizational culture, and the role of B Corporations in promoting stakeholder capitalism. The discussion also delves into the Colorado Outdoors Project, highlighting its mission to create a compelling business environment while preserving natural resources and fostering community engagement. Ultimately, the conversation emphasizes the importance of legacy and the impact of thoughtful leadership on future generations.

Additional Resources:

David Dragoo, Founder & CEO at Mayfly Outdoors https://mayflyoutdoors.com/

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Key Takeaways:
  • Navigating Entrepreneurship in the Outdoor Industry
  • The Art of Blending Passion with Business
  • Building a Culture of Collaboration and Trust
  • Hiring for Values: A Key to Success
  • Leadership Lessons from the Outdoor Sector

Kindness and Respect: Kieve Wavus Education's Sam Kennedy on his family's 100 years of Building Courage, Perseverance, and Loyalty12 Mar 202601:17:36

Sam Kennedy, the fourth-generation leader of Kieve Wavus Education, details the hundred-year journey of the family-founded summer camp and non-profit, offering critical lessons on building an enduring organizational culture. The organization was transitioned to a non-profit in the 1970s by his grandfather to ensure its long-term health and good governance. Kennedy emphasizes that the culture is built on experiential learning, using the rigorous demands of wilderness trips and communal living to instill values like courage, perseverance, and loyalty.

For family business leaders, the episode highlights the necessity of structured progression, authentic traditions, and rigorous talent selection to maintain cultural fidelity. Kennedy, who returned to the camp after a career in venture capital, aims for a legacy defined by empowerment, ensuring the organization can thrive even without a Kennedy steering the ship. This focus on developing internal leadership and scaling the mission through shared, challenging experiences is key to ensuring the organization endures for another century.

 

Key Themes:

Longevity through Governance Transition

The Intentional Use of Rigor and Risk

Succession and Empowerment

Cultural Fidelity in Hiring

Rituals as Consistency Enablers

The Power of Sacred Storytelling

 

Timestamps:

03:18 - Founding story of Kieve: Uncle Don's vision, early campers, and the origins in 1926

07:54 - Multi-generational leadership: how the camp remained in the Kennedy family for 100 years

12:19 - Transition to a nonprofit organization and the expansion into year-round educational programming

13:03 - The addition of Wavus: creating the girls camp and how the merger transformed the organization

17:04 - Sam Kennedy's childhood experience growing up at camp and rediscovering its impact as an adult

22:36 - Sam's professional journey in technology and venture capital before returning to lead the camp

28:20 - Leading alongside close friends and family: trust, hiring philosophy, and cultural stewardship

32:05 - What makes Kieve Wavus unique: wilderness trips, progression, independence, and authentic self-expression

36:55 - The educational philosophy behind the experience: social and emotional development, resilience, and leadership

43:05 - Core values in action: courage, perseverance, loyalty, kindness, and respect woven into daily camp life

 

Additional Resources:

Connect with Sam on LinkedIn

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The Trampoline Effect: How Brandon Johnson's journey led to his purpose of building thriving families13 Feb 202501:16:08

In this conversation, Brandon shares the rich history of his family business, rooted in his grandfather's entrepreneurial journey. He discusses the complexities of navigating family dynamics and wealth, the transition from a culinary career to managing a family office, and the evolution into a multifamily office. Brandon emphasizes the importance of balancing financial capital with human capital, introducing the 'Trampoline Effect' to illustrate how inherited wealth can amplify personal efforts. He also highlights the significance of creating a purpose-driven culture within his organization and his vision for legacy and stewardship in family business.

Additional Resources:

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

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Brandon Johnson, Principal at Johnson Financial Group

https://www.linkedin.com/in/brandoncjohnson/

Key Takeaways:
  • Brandon's grandfather was a significant influence in his life and business philosophy.
  • The importance of family dynamics in managing wealth and business.
  • Transitioning from a culinary career to a family office was a pivotal moment for Brandon.
  • The trampoline effect illustrates how inherited wealth can amplify personal efforts.
  • Creating a culture of purpose and clarity is essential for organizational success.

Building A Legacy: Leadership In Family Business With Tyler Nottberg30 Jan 202500:46:40

In this conversation, Tyler Nottberg, Chief Optimist at U.S. Engineering, shares his unique journey from a background in political philosophy to leading a fifth-generation family business. He discusses the challenges and opportunities of entering the family business after the loss of his father, the importance of leadership and culture, and his philosophy of optimism in overcoming challenges. Tyler emphasizes the significance of investing in people and building a high-performance culture, while also reflecting on the legacy he hopes to leave behind.

Additional Resources:

Connect with Marshall on LinkedIn

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Learn more about PeopleForward Network

Key Takeaways:
  • Tyler Nottberg's journey reflects a blend of personal and professional growth.
  • Entering a family business can present unique challenges and opportunities.
  • Leadership is about fostering relationships and communication.
  • Optimism in leadership is rooted in team confidence and resilience.
  • Building a high-performance culture requires investment in people.

The Heart of a Caregiver: How Andy Eby's mission to transform healthcare for seniors is an expression of purpose.23 Jan 202500:55:38

In this engaging conversation, Andy Eby shares his journey from aspiring NFL player to leading Bickford Senior Living, a family business dedicated to caregiving. He discusses the importance of purpose in leadership, the challenges of navigating the healthcare industry, and the significance of personal development through community and coaching. Eby's experiences highlight the deep connections between personal purpose and professional endeavors, emphasizing the role of caregivers in creating meaningful impacts in the lives of seniors. In this conversation, Andy Eby discusses the profound impact of COVID-19 on the senior care industry, highlighting the challenges faced by leaders in maintaining care for vulnerable populations. He reflects on how adversity led to transformative changes in his leadership approach and the development of innovative business models aimed at improving senior care. Eby emphasizes the importance of purpose-driven leadership and continuous growth in fostering a positive culture within organizations. He shares insights on the need for a proactive healthcare system and the role of technology in enhancing care for seniors, ultimately aiming to create a legacy of compassion and service.

Additional Resources:

Andy Eby - Caregiver, Former NFL Player CEO of Bickford Senior Living
https://www.linkedin.com/in/andy-eby-60b7898/

Connect with Marshall on LinkedIn: https://www.linkedin.com/in/marshall-lockton-26369a1/

Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/

Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

Key Takeaways:
  • Andy Eby transitioned from the NFL to his family business for fulfillment.
  • Bickford Senior Living was founded to meet the needs of Andy's grandmother.
  • Purpose-driven leadership is essential for creating a positive culture.
  • Personal development is a continuous journey that requires community support.
  • The Caregivers Manifesto articulates the heart of Bickford Senior Living.

Introducing The Third Layer02 Jan 202500:01:03

Welcome to The Third Layer Podcast, hosted by Marshall Lockton—partner at the Knight Agency and shareholder at Lockton Companies—as he uncovers the inspiring stories behind thriving, multi-generational family businesses.

Each episode dives deep into how leaders grow with purpose, shape intentional cultures, and create lasting legacies across generations.

Tune in to explore the most important lessons these leaders have learned and discover how you can lead with intention, authenticity, and purpose. Be part of the journey as we map out the path to creating a legacy through strong, thriving business cultures.

The Bank Is the Vehicle: First Bancshares' Anthony Contrucci on Building a Legacy Through People26 Feb 202601:00:29

Anthony Contrucci, a married-in fifth-generation family member of the Schrage family that built the 130-year-old Centier Bank, details the intentional work required to transition from a single family-owned business to a thriving, multi-generational family enterprise. Serving as a key leader and family historian, Contrucci emphasizes that the true legacy is the culture and the people, not the financial institution itself.

For family business leaders committed to remaining "not for sale," the episode offers a blueprint for durability: transitioning to a "family enterprise mindset," building comprehensive governance structures from scratch, and actively nurturing emotional cohesion. Anthony highlights the importance of going "slow to go fast"—demonstrating tenacity to build new structures and policies before they are urgently needed. Finally, by founding 119th Street Capital, the family has created a strategic avenue for diversification, mitigating the cyclical risks of commercial banking while scaling their "servant heart culture" by investing in culturally compatible financial services firms nationwide. This intentional strategy ensures the promise of thriving, not just surviving, 100 years into the future.

 

Key Themes:

Mindset Shift: From Business to Enterprise

The Durability of Emotional Cohesion

The Power of Story and Servant Leadership

Proactive Governance and Policy-Making

 

Timestamps:

00:43 - Centier Bank origin story: 130 years, growth to ~$10B assets, fifth-generation ownership

02:08 - People, community, and culture as drivers; early civic leadership in Indiana

04:04 - Banks' role in supporting towns; segue to family context

04:48 - Family structure, ownership concentration, and family council overview

07:08 - Marriage to Melissa and note on recent health crisis

07:57 - Health scare details: bowel obstruction, surgeries, coma, recovery

10:39 - Perspective shift: being present with family and mindful at home

12:50 - Path into the family enterprise; fears of nepotism; move to Chicago

16:27 - Time in the bank, gradual shift out of operations, current board/committee roles

17:43 - Father-in-law's leadership: competitive beginnings to scaling people-first culture

22:03 - "Not for sale" promise; turning a goal into strategy and learning journey

25:52 - Building family governance/office; cohesion (emotional/financial); book, museum, documentary

46:09 - Servant-heart culture and inverted org chart; structured community impact

49:28 - 119th Street Capital: diversification thesis, capital planning, culture-first investing

 

Additional Resources:

Connect with Anthony on LinkedIn

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Reviving Main Street Through Meaning: Al Doan of Missouri Star Quilt Co. on leadership maturity, governance, and the long view of family enterprise12 Feb 202601:11:55

Al Doan details the company's explosive growth from a small family venture born out of necessity—following family bankruptcy and a move to rural Missouri—into a nearly $100 million enterprise. Drawing on his background in computer science, Mr. Doan pioneered a successful model focusing on Content, Commerce, and Community for a previously neglected demographic. MSQC successfully scaled by creating the "Disneyland for quilting," revitalizing their small town through their physical brand experience. Mr. Doan offers a rare, candid perspective on the challenges of early founder leadership, admitting that his insecurity led to a "culture of micromanaging" and "awfulness". The episode culminates in the vital decision to step back from the CEO role, prioritizing the family relationship and the long-term health of the business. Now operating as a Governor, Mr. Doan leverages his experience for deal-making and pursuing his broader legacy: the economic revitalization of struggling Midwest towns.

 

Key Themes:

Founder Role Transition

Family Equity and Legacy Planning

Content-Commerce-Community Model

Authenticity and Physical Branding

Family-First Governance

 

Timestamp:

00:22 - Early life and move from California to Missouri; family background

03:04 - Growing up with seven siblings and periods without plumbing

05:01 - Big-family sports culture and taking up rugby at 43

06:13 - First jobs out of college and early career path

06:35 - Homeschooling to college (BYU–Hawaii), mentors, and 2008 layoff

09:34 - Early computing/BBS to web development; product/PM mindset

00:02 - Post-2008 unemployment; experimenting and choosing quilting

02:48 - Founding steps: longarm purchase, $24k storefront, daily-deal concept

03:44 - Daily deal + YouTube tutorials; serving an overlooked demo; email engagement

06:44 - Content–Commerce–Community growth model and themed shop expansion

14:35 - Revenue trajectory and inventory risk management while scaling

23:35 - Family business structure: roles, equity, and tensions

32:26 - Leadership lessons and stepping back from CEO; bringing in operators

47:38 - Governance today: board with sister, CEO-led org; Al's current focus

48:00 - Hamilton revitalization; "town as brand" and future "yarn town" vision

 

Additional Resources:

Connect with Al on LinkedIn

Connect with Marshall on LinkedIn

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Learn more about PeopleForward Network

 

Responsibility and Privilege: Paolo Delgado's Values-Based Leadership at 4th Gen Delbros Group29 Jan 202600:48:18

Jose Paolo Delgado, a fourth-generation leader, offers an international perspective on guiding a multi-generational family enterprise rooted in the Philippines, tracing its history from the Spanish Inquisition and World War II. Paolostepped into a leadership role around 2009 during a period of intense crisis, requiring decisive, "firefighting" action to restructure the company which was suffering from the effects of the 2008 financial crisis. He quickly pivoted the business, diversifying from 99% logistics into agriculture, fintech, AI, and climate investments, shifting the focus to future-proof verticals.

The company culture is defined by intentional stewardship and a commitment to nation-building, guided by a formal family charter. Paolo emphasizes that family members are not owners, but rather stewards carrying the business over to the next generation. Key to maintaining shareholder alignment and minimizing complexity is the generational practice of "pruning" the shareholder line through buyouts. Paolo also details how the use of archives, mentorship, and tailoring engagement to younger generations' specific interests ensures a strong connection to the business's legacy and values.

 

Timestamps:

00:01 - Intro, housekeeping, and international setup for Paolo

01:02 - Family history and ethos, evolution into logistics and agriculture, generational pruning

04:10 - Why diversify into new industries like climate, mechanized agriculture, and tech

05:59 - Personal journey: US and China entrepreneurship, 2009 crisis and succession back home

08:14 - Lessons from China on long term strategy vs quarterly thinking

09:55 - Return to the Philippines, charter rule on no side businesses, buyout of China venture

10:56 - Turnaround period: firefighting, restructuring, and culture reset

12:27 - Family education via archives, mentorship, and Babson programs

14:41 - Current role vs pace of change after COVID and feeling ungrounded

16:20 - Operating with values in the Philippines and aligning industries with ethics

22:26 - Stewardship driven decisions amid geopolitics in China and Israel

25:21 - Reforestation and carbon project decision with a 40 year commitment

27:04 - Sticking with impact and food security, expanding farmland for the long term

41:02 - Foundations and CSR policies, profit allocation and paid volunteerism

51:58 - Next generation challenges and staying private for resilience

 

Key Themes:

Long-Term Stewardship Mindset

Strategic Diversification

Intentional Legacy Transfer and Culture

The Practice of "Pruning"

Values Alignment and Ethical Leadership

Meeting the Next Generation Where They Are

 

Additional Resources:

Jose Paolo Delgado, President and CEO at Delbros Group.

Connect with Marshall on LinkedIn

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Learn more about PeopleForward Network

 

 

A series of Difficult Conversations: A look into Meghan Juday and Mary Nicoletti's unique long term partnership15 Jan 202601:09:39

This episode features Meghan Juday, Chairman of the Board, and Mary Nicoletti, Family Council Chair, discussing the evolution of governance and culture within Ideal Industries, a 100-year-old global manufacturing company. As a fourth-generation leader, Ms. Juday recognized that the family's governance structure, while policy-driven, lacked the "heart and soul" necessary to connect the increasingly dispersed family (44 members across G3, G4, and G5) to the business. The conversation details the essential shift from transactional governance to one focused on intentional relationship-building and strategic partnership with the operating company.

 

Key Themes:

Evolving Governance for Engagement

Addressing System Dynamics

Strategic Board Leadership

The Power of the Silent Majority

Family as a Cultural Asset

Intentional Stewardship

 

Timestamps:

00:51 - Founding of IDEAL Industries and the commutator stone story

03:53 - IDEAL's elevator pitch: electrical connections and battery charging

04:39 - Family assembly, family council, and education committee overview

06:56 - Board leadership across generations and use of independent CEOs/chairs

09:31 - Meghan's background at St. John's College and consulting at CSC

11:53 - Meghan's first project reshaping family governance to engage Gen 4

12:50 - Shifting from policy driven to strategic, building Gen 4 and Gen 5 connection

26:35 - Recognizing dysfunction and pursuing family therapy alongside governance

31:15 - Selecting a licensed family business therapist with governance expertise

35:59 - Therapy outcomes: addressing transference and empowering the silent majority

38:51 - Tools for healthy voice and hard decisions (task forces, skill building)

53:46 - Reshaping the board for strategic value and higher ROI for management

57:52 - Family's role in employee culture and onboarding, reporting through HR

62:23 - Defining stewardship for Gen 5 as modest sacrifices for future generations

 

Additional Resources:

Meghan Juday,Chairman of he Board, IDEAL INDUSTRIES, INC: https://www.linkedin.com/in/meghanjuday/

Mary Nicoletti, Director, Family Office & Family Council Chair, IDEAL INDUSTRIES, INC: https://www.linkedin.com/in/marycnicoletti/

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Replay: The Trampoline Effect: How Brandon Johnson's journey led to his purpose of building thriving families01 Jan 202601:16:08

Brandon Johnson's story is a powerful testament to the idea that true success in family wealth lies in cultivating human potential and purpose over mere financial accumulation. His journey, deeply shaped by his family's generational experiences, underscores that a "healthy, thriving, fulfilled family legacy" is ultimately guided by how financial capital supports the "thriving of the human capital" in pursuit of self-actualization. This core message perfectly aligns with The Third Layer's philosophy that performance is directly linked to culture. By focusing on fostering dignity, self-worth, earned legacy, and a clear sense of "why," both within families and organizations, leaders like Brandon demonstrate how intentional cultural stewardship can transform challenges into opportunities for growth, unity, and lasting impact. His work, driven by a desire to leave things "better than I found them" and empower others, exemplifies how a human-centric approach to business and family can lead to exponential value creation beyond financial metrics.

 

Key Themes

Human Capital as Paramount:

The "Trampoline Effect" of Wealth

Proactive Family Governance and Education:

The Power of a Multi-Family Office Model:

Purpose-Driven Leadership

Culture as a Foundation for Performance

 

Timestamps:

01:34 - Education, early ventures, and the origins of KD Industries

02:32 - Grandfather's philosophies on work, culture, and leadership writing

02:55 - Memories of his work ethic and making time for family

06:25 - MKT Railroad reverse-merger "SPAC-like" deal and NOL strategy

08:50 - Family makeup and tradition of gathering grandchildren

09:59 - Growing up between modest home life and visible family wealth

14:14 - Dignity and self-worth through work vs. pitfalls of easy money

16:11 - Succession breakdown, lawsuits, and choosing the culinary path

20:49 - Training at Le Cordon Bleu and the intensity of classic technique

24:07 - Being asked to return, conflicted pivot, and entering the family office

33:29 - Shifting to independent, open-architecture investing (away from bank products)

38:13 - Forming a multi-family office "co-op" and elevating human-capital work

47:58 - The "trampoline" model of inheritance to amplify, not replace, effort

 

Additional Resources:

Connect with Marshall on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Brandon Johnson, Principal at Johnson Financial Group

https://www.linkedin.com/in/brandoncjohnson/

 

Team of Teams: How Michael Hoehn led his own way and built a high performance growth culture.18 Dec 202500:52:10

Michael Hoehn, President or CEO of ASI for over 20 years, shares a compelling narrative of leadership, growth, and the unique dynamics of a family business that builds the "heart of automotive plants" by designing and installing automated handling systems. The company's journey began over 40 years ago when Michael's father, a former GM engineer, acquired it with a partner in 1981, seeing an opportunity for entrepreneurship through acquisition. After selling the business in 1998 during a market peak, they reacquired it in 2002 for "pennies on the dollar" when the buyer decided to divest, aiming to "rescue our team" and "right the ship" from short-term decision-making under public ownership.

Michael, initially resistant to joining the family business, brought a background in consulting and restructuring from PwC. He eventually joined ASI, initially for a trial period, to ensure a mutual fit, learning the "business of the business" rather than the engineering specifics. He transitioned into the president's role through a deliberate handover from a predecessor who championed his readiness. Under his leadership, ASI has seen substantial growth, from 125-150 employees to nearly 500, especially after securing a strategic customer project in 2019 that doubled revenue and headcount in two years. This growth was managed by intentionally reinforcing a humble, team-oriented culture and prioritizing people, turning potential challenges into opportunities to strengthen the organization.

 

Key Themes

Strategic Acquisition & Reacquisition

Generational Leadership & Succession

Culture as a Performance Driver

Long-Term vs. Short-Term Thinking

Customer-Centricity and Partnership

Intentional Talent Development & Mentorship

 

Timestamp:

00:26 - ASI overview: conveyors, robotics, automation focus

01:04 - Father's path and how he acquired the company

01:52 - Co-owner Mike McKee and the 1981 purchase

02:26 - 1998 sale and 2002 buyback context and rationale

04:08 - Father's leadership style and operating philosophy

05:44 - Michael's Kansas City upbringing and early career interests

06:44 - Turnaround lessons and ERP implementation done right

08:24 - Decision process to join the family business

12:20 - Six to nine month trial plan and learning approach

16:49 - Transition to president under David Clark's servant leadership

22:13 - Company growth trajectory and headcount scale

23:30 - Strategic partnership shift and rapid scaling from 2019

26:18 - Culture and values: teamwork, embracing hard projects

48:53 - Legacy philosophy and building teams that thrive in your absence

 

Additional Resources:

Michael Hoehn, President at Automatic Systems, Inc.

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