Explore every episode of the podcast The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

In our final Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Author, Therapist, Business Owner, and Mentor Jennifer Sneeden to discuss what money mindset is, why it's important, and how it affects your practice's cash flow. She also dives into several different concrete ways you can begin to shift your mindset to overcome undercharging or imposter syndrome so that you can make a more significant impact.

The post Fall Into Cash 2020: Mindset + Marketing With Jennifer Sneeden appeared first on BrighterVision.com.

In this Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Deb Legge From Private Pay Practice to discuss how to identify and overcome common personal and business problems so that you can grow a thriving private practice.

The post Fall Into Cash 2020: How Almost All Business Problems Are Personal Problems appeared first on BrighterVision.com.

Email newsletters are one of the most cost-effective marketing tools private practices can use. With the right newsletter tool, email marketing is simple to do, and it will allow you to establish a direct connection with both current and potential new clients.

In this week's podcast, we are going to be talking about how to use email newsletters to market your telehealth services, what to look for when picking an email marketing platform, and what kind of content to include in your emails.

The post Marketing Telehealth 4: Using Email Newsletters To Grow Your Practice  appeared first on BrighterVision.com.

This week, Samara Stone shares with us key tips on how to grow your client-less private practice into a thriving, 5k-a-month practice and shares with us how she went from braiding hair professionally to a thriving business of her own.

The post TTE 97: How to Grow Your Practice from Zero to 5k Per Month appeared first on BrighterVision.com.

Work with clients you love and more of the right people will find you and want to work with you. Kelsey Torgerson tells us how she used her marketing and website to target her ideal clients with a laser, and how her practice benefited because of it.

The post TTE 96: Turning Your Practice Website Into A Love Letter To Your Ideal Client appeared first on BrighterVision.com.

Shawn LaRe found that in minority cultures such as the African American and Latino communities, people seek healing from God and/or their spirituality and not from personal services like therapy. But as Shawn LaRe says, “God made therapists ya’ll.”

The post TTE 95: “God Made Therapists, Ya’ll” – How Shawn LaRe Helps Underserved Culture Groups in Therapy appeared first on BrighterVision.com.

Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows Katie to specifically and easily track her quarterly and monthly goals, allowing her to grow her business securely and confidently.

The post TTE 94: How Understanding Your Numbers Allows You to Grow Your Business appeared first on BrighterVision.com.

Since Michele Hahn primarily works with couples, she realized early on that connecting with therapists that work with children was very advantageous. But it doesn’t matter how many people you connect with, if you aren’t able to communicate what you’re good at in a way that gets you remembered. This is Michele’s Therapist Experience.

The post TTE 93: Turning What You’re Good at Into a Marketable Communication Piece appeared first on BrighterVision.com.

Marline Francois has wanted to be a therapist since she was 5 years old. And in her private practice, she prides herself on providing a safe space for women and girls. Having this niche has allowed her to focus on a very girl, chic, and feminine office environment and marketing initiatives, which has really helped define her brand.

But most important to her growth: The fact that during her 15 minute free consultation Marline focuses on her potential clients’ pain points. She asks questions to help the client become more comfortable and so that Marline can best understand how to help her potential client.

The post TTE 92: The Importance of Initial 15 Minute Consultations to Create Safe Spaces appeared first on BrighterVision.com.

Margie Wheelhouse stumbled into private practice accidentally. She had always planned to work in a group practice. But an opportunity presented itself to her to take over her supervisor’s office after she retired. And she jumped on it.

After a little time in private practice, Margie discovered that niching was not only a possibility, but a really good idea because it allowed her to focus exclusively on relationships on a deeper level. And this has made a huge difference in her enjoyment of being a therapist and in the success of her private practice.

The post TTE 91: Having a Niche Isn’t Enough: You Need a Tagline to Be Remembered appeared first on BrighterVision.com.

Cha'Ke'Sha Spencer spent a lot of time listening to other clinicians and gathering tips from them on how to grow a private practice. But it was her 'Accountability Partner' that really put things into high gear for her private practice They would meet for lunch once a month for 2-3 hours and bounce ideas off each other, talk about things they were struggling with in Private Practice, and hold each other accountable.

This helped Cha'Ke'Sha grow her practice, put systems in place, and build a successful business.

The post TTE 90: How Having an Accountability Partner Helped Cha’Ke’Sha Grow Her Practice appeared first on BrighterVision.com.

This is one of my favorite podcasts we ever recorded. You need to listen to how Sorrenta Stuart created a Boutique Service for people to get full, holistic care.

Her journey from solo practice owner to holistic group practice is one you must listen to if you're trying to figure out how to make the jump. Her practice now includes a hypnotherapist, somatic therapist, school psychologist, MFT, an associate that specializes in new moms, a male associate that focuses on teens, and a psychiatrist. My goodness. Just listen, OK? :)

The post TTE 89: How to Go From a Mostly Full Solo Practice to a Thriving Group Practice appeared first on BrighterVision.com.

Katie Leikam was 5 months into her private practice and did not have any clients. She spent those 5 months learning the business of private practice, marketing herself, putting herself out there, and doing everything she could to gain traction. From social media, to cold calling and cold mailing doctor's offices.

And where is she today? Well, you'll have to listen to find out!

The post TTE 88: Learning the Business of Private Practice with Katie Leikam appeared first on BrighterVision.com.

Social Media Marketing can seem intimidating or overwhelming, but with the proper steps, social media is not only a smooth and easy marketing channel, but it’s also one more bridge that connects you to your ideal clients. In the third episode of this mini-series, we’ll cover the best practices for creating, scheduling, and sharing social media posts. Along with how to identify best platforms and methods, establish yourself as a trusted expert and thought leader in your field, and the best types of posts to attract new clients.

The post Marketing Telehealth 3: Using Social Media To Grow Your Practice  appeared first on BrighterVision.com.

Courtland McPherson didn't want to be non-inclusive. He didn't want to feel like he was being gender bias. But at the end of the day, his skillset happened to be understanding how men's depression manifests, and so that came to be his focus.

As a result, he was able to get his private practice off the ground in a very competitive location in a very short amount of time!

The post TTE 87: How Courtland McPherson Built a Thriving Private Practice by Focusing on Helping Men appeared first on BrighterVision.com.

Marquita Johnson is Atlanta’s Millennial Dating Coach. And WOW. What a niche! In 4 words, Marquita laser focuses in on the types of clients she loves to work with and what she helps them with.

Here is a chat with Marquita about the importance of a niche when it comes to branding, marketing, and business happiness.

The post A Chat With Atlanta’s Millennial Dating Coach About the Importance of Focus appeared first on BrighterVision.com.

"I have an MBA from Berkeley and it did not prepare me for marketing a private practice."

One of the many gems from Katherine in this weeks episode. But yet, in only 5 months, Katherine Jewett's practice is full of cash pay clients. And it's made up entirely of her ideal client.

Listen to Katherine's Therapist Experience to hear her journey!

The post TTE 85: How Katherine Jewett Built a Full Cash Pay Practice in Only 5 Months appeared first on BrighterVision.com.

Felice Martin is The Attitude Adjuster. And wow! I was so floored at how effective those 3 words are at communicating Felice's niche and her specialty.

Here is Felice Martin's Therapist Experience.

The post TTE 84: How Great Branding & a Great Niche Helped Felice Martin Build a Thriving Private Practice appeared first on BrighterVision.com.

By all accounts, Avalaura had arrived. She had her degree, a good paying job as a program director, but didn't find her life fulfilling. After a weekend women's retreat where Avalaura had an emotional breakdown, Avalaura returned to her job, only to be handed her pink slip.

Here is how Avaluara recovered, built her practice, and built a career she found fulfilling and inspiring.

The post TTE 83: Avalaura’s Journey From Feeling Dead at Her Job to a Thriving Private Practice appeared first on BrighterVision.com.

Shari Pescatore hung up her shingle and just sat and waited. But nothing happened. Her phone just wasn't ringing. It was then that Shari took pro-active steps to build up a client load and catapult her private practice forward.

The steps she took were made at the right time and with the right intention. From starting on Psychology Today when it wasn’t that popular, to helping provide her services to companies letting people go during the Great Recession, to specializing in CBT, to moving off insurance panels… Each step was taken deliberately and executed successfully to routinely reinvent her private practice based on the needs of the market.

The post TTE 82: Reinventing Your Private Practice to Best Meet the Needs of Your Market appeared first on BrighterVision.com.

Ami Grace considers herself a holistic psychotherapist and began incorporating holistic ideology into her private practice before it became popularized in the mainstream. As a result, she found traditional psychiatrists opposing her initially and found it tough to gain traction.

But she gutted it out and now has a thriving private practice.

Here is her Therapist Experience.

The post TTE 81: The Journey to Becoming a Holistic Psychotherapist appeared first on BrighterVision.com.

We last interviewed Dana over a year ago on The Therapist Experience, when she was still just an intern. She is now fully licensed, a few months into her private practice, and has a completely full, cash-pay private practice. Here's an update on her story.

The post TTE 80: Dana McNeil Updates Us on Her Ideal Client Strategy & How Her Private Practice Has Grown appeared first on BrighterVision.com.

In this week's episode of The Therapist Experience, we answer your questions on how to start, grow and market a private practice.

The post TTE 79: Your Private Practice Marketing Questions Answered: AdWords, SEO, Networking & More! appeared first on BrighterVision.com.

Jen Blough has been planning the growth & marketing of her private practice for years, working diligently to execute a specific plan to enable her to scale and grow her practice.

Her dedication & execution has allowed her private practice to flourish and allow her to focus on her niche and passions.

The post TTE 78: Planting Marketing Seeds for 2 Years & Seeing Them Flourish in Year 3 appeared first on BrighterVision.com.

Directory Listings are a key component of marketing your Private Practice online, especially in the age of COVID-19, when so many people are now turning to the internet to find their new therapist. Today, your online directory listing could be your only chance to make a strong first impression. However, the sheer number of options available can make it easy for your listing to get lost, which is why you need to do everything you can to make sure your own listing stands out among the rest. In the second episode of this mini-series, we’ll cover how you can make your online directory listing stand out among the rest, and how to optimize your listing to attract your ideal client.

The post Marketing Telehealth 2: Your Online Directory Listing appeared first on BrighterVision.com.

Nityda Gessel took a yoga class while finishing her Bachelor's degree in Psychology, and it forever changed how she looked at mental health.

She now integrates Yoga into her private practice and it has helped her define a niche in an otherwise crowded market.

The post TTE 77: How Yoga Changed the Way Nityda Gessel Looked at Mental Health appeared first on BrighterVision.com.

In a 3 week period, Irene Schreiner went from renting a little room in an office to renting a 3 room suite in a different building.

She did this by making numerous, calculated business decisions that enabled her to build a thriving private practice in a matter of weeks.

One of the primary driving factors that enabled her to do this is by doing detailed demographic research into where she would open her private practice. Listen to the episode to discover all of the details.

The post TTE 76: How Demographic Research Helped Irene Go From Renting a Single Room to a 3 Room Suite in 3 Weeks appeared first on BrighterVision.com.

This is Episode 2 of The Therapist Experience Mini-Series on Falling Into Cash, an entire month dedicated to giveaways, promotions and invaluable content to help you and your private practice fall into more cash this fall season.

The post Fall Into Cash 2: Building a 6 Figure Private Practice with Jennifer Sneeden appeared first on BrighterVision.com.

This is Episode 1 of The Therapist Experience Mini-Series on Falling Into Cash, an entire month dedicated to giveaways, promotions and invaluable content to help you and your private practice fall into more cash this fall season.

The post Fall Into Cash 1: Why Investing in Your Private Practice Will Increase Your Bottom Line appeared first on BrighterVision.com.

When Nate Wagner began his practice, he began as more of a generalist. Over the last year, he began focusing more on suicide loss and sibling loss. Based off of his own personal experiences, he knows that sibling loss is often neglected and that there is a big need for it.

As he began understanding his specialty more, the copywriting for his website came naturally. Once he realized how much this specialty resonated with him, and resonated with his potential clients who were finding him for any element of grief, Nate switched gears, wrote a book, and his ideal clients began finding him with ease.

The post TTE 73: How Knowing His Audience (and Having a Specialty) Allowed Nate to Write Great Website Copy for His Practice appeared first on BrighterVision.com.

Who are the people out there who need to make referrals to therapists as a part of their daily business?

Dan Schacht wanted to be the answer to those people's needs so that he's solving the problem they have.

The post TTE 72: Being Your Most Authentic Self is the Best Marketing You Can Do appeared first on BrighterVision.com.

Dr. Kat once had a comfortable, high five figure job. But during her employment, she realized all of the constraints of the modern medical system and she wasn't able to provide her patients with the help and level of care they needed. It was then that she realized she needed to go into private practice.

The post TTE 71: Dr. Kat’s Passion & Intensity Led Her to Know How & What to Do In Private Practice appeared first on BrighterVision.com.

Rachel Fintzy’s journey has been a convoluted one. She intimidated herself that she had to be so clear about her niche, that she put off actually having one for too long.

Listen to hear Rachel’s Therapist Experience.

The post TTE 70: Having the Courage to Clarify a Niche & Be Willing to Have Zero Clients appeared first on BrighterVision.com.

BethAnn Schacht’s journey didn’t go the way she thought it would, or the pace she thought it would go.

But she persevered through the challenges, including having a mass exodus of 5 clinicians leaving at once, to grow a sustainable, thriving group practice.

The post TTE 69: Going from The Bridal Coach to a Group Practice & The Roller Coaster of Entrepreneurship appeared first on BrighterVision.com.

A few months ago, Callan Olive’s private practice was not thriving. She knew she had to make a change or her business would fail and she’d be stuck working for another private practice with a commute she would dread.

So, what did she do? She learned that she could be her authentic self. That she doesn’t have to be what you think a therapist should be, but instead she could be true to who she was with her clients.

Learn more by listening to Callan Olive’s Therapist Experience.

The post TTE 68: I Have to Do Something or My Business Will Fail: How Callan Became Her Authentic Self appeared first on BrighterVision.com.

In the first episode of our Marketing Telehealth podcast mini-series, we’ll cover the benefits of providing Teletherapy - during COVID-19 and beyond - and discuss how you can dramatically expand your client reach by using your private practice website to market your Teletherapy services.

The post Marketing Telehealth 1: Your Private Practice Website appeared first on BrighterVision.com.

Sheila Darling had been in private practice for 4 years. During that time, she was more of a generalist and found herself wasting a lot of money on marketing without any real ROI. One month before recording this podcast, Sheila began focusing on a niche.

All of a sudden, her private practice began to flourish. Listen to this week's Therapist Experience Podcast to hear how a niche made Sheila a more effective therapist and business owner.

The post TTE 67: How Having a Niche Made Sheila a More Effective Therapist & Business Owner appeared first on BrighterVision.com.

Kevin Petersen started a private practice in April 2014, seeing clients one day a week. That day got filled in a month.

He then opened up another afternoon and evening, and those got filled in a month.

In June 2014, 2 months after opening his private practice, Kevin walked into his boss’s office and quit.

The post TTE 66: How a Career in Sales Helped Kevin Petersen Build a Full Private Practice in 2 Months appeared first on BrighterVision.com.

Carol opened her private practice 4 weeks after she was licensed and it has been growing like gangbusters ever since.

Here is how Carol got her first 15 clients in only 10 days, and then how she sustained and continued growing without looking back.

The post TTE 65: 15 Clients in Her First 10 days: How Carol Adkisson’s Practice Blew Up appeared first on BrighterVision.com.

While Chrissy Follis was still just an intern, she did a dating workshop for singles at her local church. That workshop had 50-70 people attend.

Now, she does dating workshops in a number of churches at least twice per year and it has been one of her most effective, long-term marketing strategies.

The post TTE 64: Leveraging Your Time to Gain Clients Through Workshops at Local Churches appeared first on BrighterVision.com.

Laura Long's first clients were only seeing her because she showed up on PsychToday, not because of Laura being Laura. They wanted therapy and she was charging next to nothing. So while she filled her practice, she started getting many no-shows, late cancellations, and clients that weren't in a position to dedicate themselves to therapy.

What then made her successful? You'll have to listen to this episode to find out!

The post TTE 63: Charging Bargain Prices and Surprised to Get Bargain Clients appeared first on BrighterVision.com.

Rachael Norman and I met each other at ACA 2017 and I knew right away we needed to get her on the show. Rachael is the CEO & Founder of Better, a company that allows your clients to get reimbursed more from the insurance companies. It's something every therapist should be recommending to their clients, especially if you're private pay.

What Better does is it allows patients to submit bills when they see a provider that does not take their health insurance, and Better does all the hard work of actually reviewing the claims for correctness, submitting to insurance companies, and getting the money back that they're owed.

It's a truly groundbreaking service/product and can really help you grow your business, particularly if you are more of a cash-based private practice.

This is a little different of an episode than what you're used to. I hope you enjoy the change of pace!

The post TTE 62: An Interview with Rachael Norman from Better appeared first on BrighterVision.com.

By doing something different, Clay Cockrell's private practice stood out from hundreds of others in Manhattan. And all of a sudden, he's walking with JuJu Chang through Central Park on Good Morning America.

You'll never believe what happens next.

HINT: The title tells it all.

If you want to learn what the greatest benefit of being in the press was for Clay, you'll have to listen to this episode.

The post TTE 61: People Don’t Pick Their Therapists From the Press w/ Clay Cockrell appeared first on BrighterVision.com.

As a parent of a child with autism, Janeen found there was a lot of help for her son, but not as much help for her and for her husband. She had a counselor who was wonderful, but could not really understand her perspective.

From both this recognition & her experience of raising a child on the spectrum, Janeen was afforded the unique perspective and inspiration to help families worldwide adjust to the unique needs of living with autism.

The post TTE 60: It Found Me: Janeen Herskovitz’s Journey to Helping Families Living with Autism appeared first on BrighterVision.com.

Anabelle Bugatti understands the importance of investing in yourself to come up with a unique brand and story. By owning her brand, Anabelle was able to leverage a variety of online marketing strategies to build a thriving private practice.

The post TTE 59: The Importance of Branding & Owning Your Brand with Anabelle Bugatti appeared first on BrighterVision.com.

Are you able to recognize business opportunities when they present themselves? Opportunities that will allow you to pursue your passion while simultaneously building a thriving private practice? Dr. Jeremy Sharp is.

Dr. Jeremy Sharp likes to say he has had two lives in private practice. For 2 years, he had a generalist practice. But after two years, he shifted to solely providing testing & evaluations and his practice exploded to 5 other clinicians. Here is Jeremy's Therapist Experience.

The post TTE 58: Luck is What Happens When Preparation Meets Opportunity w/Dr. Jeremy Sharp appeared first on BrighterVision.com.

When Babita Spinelli was moving away from a career as an attorney on Wall Street, she sought the help of a Therapist to make sense of the transition. From this experience, Babita decided to pursue her license and open a private practice of her own. While Babita sees a wide variety of clients, she specializes in helping individuals who are experiencing significant life transitions. List to the episode to learn more about Babita's decision to enter the mental health field and how she built a thriving private practice.

The post TTE 184: From Wall Street to Private Practice With Babita Spinelli appeared first on BrighterVision.com.

Crickets. The dreaded (but familiar) sound new business owners hear when they put their shingle up. And that's exactly what happened to Jann.

But as she began advertising in her community, she noticed an unserved niche market in her community: providing speech-language therapy to children between the ages of birth to 3.

Jann double-downed all her marketing efforts and started sponsoring tee-ball teams for 3-4 year olds, joined women's social groups and more.

And now her solely cash pay business is booming.

Be sure to listen to Jann's therapist experience as this is one you don't want to miss!

The post TTE 57: Discovering an Unserved Market in Your Community & Targeting Your Ideal Client Around It appeared first on BrighterVision.com.

6 Figures. It's a phrase and a financial goal that has a lot of emotional weight.

In the final episode of our mini-series on Becoming a Cash Pay Private Practice, we interview Jo Muirhead on how you can make a 6 figure income off of a cash-pay private practice.

We discuss why making 6 figures is easier in private pay, specific strategies you should employ, and what kind of roadmap you should outline to accomplish the significant goal of making a 6 figure income in private practice.

The post Private Pay 7: Making a 6 Figure Income in Your Cash Pay Practice appeared first on BrighterVision.com.

I love working with BLANK who BLANK. That's a specialty, or a niche. And when you have a niche, you are able to speak to the heart of the person you're trying to help.

Miranda Palmer of ZynnyMe helps therapists create a work/life balance in private practice and she's our amazing guest today. Our topic: A deep dive into the importance of a specialty in a cash-based private practice.

The post Private Pay 6: Should You Choose a Specialty in a Cash-Based Private Practice with Miranda Palmer appeared first on BrighterVision.com.