The Tennis Business Academy Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Tennis Business Academy Podcast

David Martins

Sports

Business

Frequency: 1 episode/7d. Total Eps: 30

Join David Martins from The Tennis Business Academy for bite-size, nuggets of information, advice and ideas on all things related to running a tennis coaching programme or club. If you're out there working hard to get more people learning, playing and enjoying tennis, then I’m on your side and this podcast is for you.

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Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - Tennis
16/09/2026
#91
🇬🇧 Great Britain - Tennis
15/09/2026
#89
🇬🇧 Great Britain - Tennis
14/09/2026
#83
🇬🇧 Great Britain - Tennis
13/09/2026
#80
🇬🇧 Great Britain - Tennis
12/09/2026
#79
🇬🇧 Great Britain - Tennis
11/09/2026
#66
🇬🇧 Great Britain - Tennis
10/09/2026
#72
🇬🇧 Great Britain - Tennis
09/09/2026
#63
🇬🇧 Great Britain - Tennis
08/09/2026
#52
🇬🇧 Great Britain - Tennis
07/09/2026
#44

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.tennisbusinessacademy.com/academy
21 shares
https://www.tennisbusinessacademy.com/business-checklist
5 shares
https://www.tennisbusinessacademy.com/email-marketing-part-2-the-6-basic-components-you-need-to-know-about
1 share

RSS feed quality and score

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RSS feed quality

To improve

Score global : 42%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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No One Cares About your Business as Much as You Do

Episode 30

Monday, May 3, 2021 • Duration 13:09

If you've been in business for any length of time, you've probably noticed that other people don't seem to care about your business as much you do. Not a massive surprise, right?

But the question is, how should you react to it? In this episode I propose 3 ideas to help you navigate this issue. HINT: the solution isn't to try and force other people to care.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/no-one-cares-about-your-business-as-much-as-you-do

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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Word-of-mouth Isn't Enough

Episode 29

Monday, April 19, 2021 • Duration 10:49

I’ve lost count of how many times I’ve heard coaches and club managers say something along the lines of “word-of-mouth is the only marketing we need”.

Well, I think they’re wrong. In fact, unless they’re in the 1% of clubs and coaches in the world, they should definitely be proactive with their marketing and not rely on word-of-mouth alone.

In this episode I explain exactly why word-of-mouth isn’t enough and what you should be doing instead.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/word-of-mouth-isnt-enough

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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31 Things You Need to Do Off-court to Create a Successful Tennis Business

Episode 28

Monday, April 12, 2021 • Duration 12:37

What you do on-court is crucial to the success of your tennis club or business. No doubt about it. But there are also a million other things that you need to do off-court in order to make your tennis business or club successful.

In this episode I cover 31 of these off-courts tasks that are important to get done to ensure the success and longevity of your tennis venture.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/31-things-you-need-to-do-offcourt-to-create-a-successful-tennis-business

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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Player Lifetime Value

Episode 27

Monday, April 5, 2021 • Duration 08:51

How much is each player worth to you and your tennis coaching programme or club?And I don't mean from a sentimental or subjective point of view. I mean from an objective $ or £ perspective.

Building strong, longstanding relationships with players is key for the success of any tennis club or coaching business. And the best objective measure of how successful you are at building these types of relationships is customer lifetime value.

In this episode I explain what customer lifetime value is, why it's important to track it and how to actually calculate it.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/player-lifetime-value

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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Measuring Player Retention

Episode 26

Monday, March 29, 2021 • Duration 09:02

In our industry, player retention is key. We all know this and work towards keeping people in the sport for life and ideally at our clubs and coaching programmes for years or even decades.

But from my experience, even though we know that player retention is important, most of us don't measure it consistently. So, in this episode I address this. I will show you how easy it is to measure customer retention by measuring two simple metrics: customer churn and average customer lifespan.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/measuring-player-retention

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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Email Marketing Part 3: The Step-by-step Guide

Episode 25

Monday, March 22, 2021 • Duration 12:38

Email marketing can be a very powerful tool to help build better customer journeys while at the same time bringing people closer to your world and help them develop a sense of community and loyalty towards you and your tennis coaching business or club.

In this episode I go through a step-by-step guide that covers everything you need to know to get the email marketing system for your tennis coaching business or club set up.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-part-3-the-step-by-step-guide

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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Email Marketing Part 2: The 6 Basic Components You Need to Know About

Episode 24

Monday, March 15, 2021 • Duration 14:21

In this episode I answer cover the 6 basic components that you'll need to set up in order to be able to use email marketing effectively for your coaching programme and/or club.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-part-2-the-6-basic-components-you-need-to-know-about

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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21 Things You Could Be Doing During the Lockdown to Move your Tennis Business or Club Forward

Episode 23

Monday, March 8, 2021 • Duration 12:02

Here in England we're counting down the days to go back on-court. So, now is the last chance to finish off the last few important tasks before we get extremely busy throughout the summer.

With that in mind I thought it was appropriate to re-run the most popular episode of the podcast which covers 21 things that we could all be doing to move our coaching programmes and clubs forward while we not as busy on-court!

This episode was originally recorded in November of 2020.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/21-things-you-could-be-doing-during-the-lockdown-re-release

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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Email Marketing Basics for Tennis Coaches and Clubs

Episode 22

Monday, March 1, 2021 • Duration 12:10

In this episode I answer some of the most common questions that I get about email marketing, like for example: "What email marketing tool should I use?" and "What types of emails should I send to players and when?"

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-basics-for-tennis-coaches-and-clubs

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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19 Ways Running a Business is Just Like Playing Tennis

Episode 21

Monday, February 22, 2021 • Duration 11:42

A big part of why I enjoy discussing and talking about business is because I've always seen it as a game, just like tennis. But I appreciate that a lot of people don't see it that way.

In this episode I make the case that business is indeed a lot like tennis and I cover 19 different ways that show this is true. If you've never felt like business was your 'thing', I hope that after listening to this episode you'll pause and consider that maybe business can be interesting and fun, as long as you look at it from the right perspective.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/19-ways-running-a-business-is-just-like-playing-tennis

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

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The Tennis Business Academy Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Tennis Business Academy Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other24

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other24

Apple Podcasts

Spotify