When starting a business you really need to define what your product offering is.
A lot of this comes down to who your ideal customer is. This can change overtime and you can certainly increase your product range as you grow.
We spoke about your ideal customer in the last episode and don't forget you can still download your Ideal Customer Worksheet.
What Products Should I Create?
The absolute best practice is to build and audience first then ask them what they need! Sounds simple, right?
Now it's time to really get to know your customer and discover how we can help them further along on their journey.
When starting a tarot business many people think - 'ok I'm going to sell tarot readings'.
There is nothing wrong with that but I'm going to challenge you to think about different products that you can create.
These products can be a mix of free and paid. I'm a big fan of giving aways lots of free content to build trust but you need to find the balance.
Tarot Readings
Instead of having just one set price for tarot readings maybe you want to offer a range of options.
Think about the change this will bring rather than just the price.
Here is an example of what I offer:
'Short sharp one question reading'
'Year ahead forecast'
'In-depth tranformational reading'
You might want to offer a set of 3 readings - one per month.
Maybe you do a forecast with a check in at the x month mark??