The SXS Guys Offroad Podcast – Details, episodes & analysis

In this episode of The SXS Guys Offroad Podcast, I catch up with "Everybody's favorite redneck" Hubert Rowland! We get to talk through his latest overlanding adventure from the Canadian to Mexican border. We also dive into a little bit of the 2023 King of the Hammers race, vehicle prep, and UTV race class saturation. We then round out the episode with a discussion around the Ride Safe Foundation; an initiative that Can-Am has jump behind with Hubert. It's a long one packed full of great info!

Short link: sxsguys.link/episode94

0:00:00 - Intro

0:01:52 - Overlanding Canada to Mexico

0:03:35 - Mapping the Ride

0:12:21 - Mamma Chase Truck

0:15:01 - Closed Gates & Fires

0:19:08 - Starlink

0:20:54 - Levels of Overlanding

0:22:09 - Respect the Edge

0:26:35 - Route Overview

0:29:05 - Weather

0:35:23 - Memories

0:39:04 - GMRS Radios

0:44:09 - Arriving at MX

0:46:16 - HEEEYAAA

0:49:07 - Cars & Prep

0:53:30 - Prepared Together

1:00:54 - King of the Hammers

1:17:59 - Too Many Race Classes

1:25:28 - Ride Safe Foundation

1:59:04 - Nitro Cross

2:11:37 - Looking Forward

2:13:45 - Wrap-Up

Hubert Rowland (Instagram, Facebook, Twitter, Can-Am)

Ride Safe Foundation

Nitro Circus

Nitro Cross

MAO

Street Bike Tommy (Instagram, Facebook)

Trans American Trail

LeadNav

gpsKevin Adventure Rides

Power Plus

onX Off-Road Maps

Iridium Go

AlertGPS

Starlink

StarStream

Ibexx

Frog Toggs

Rugged Radios (GMRS)

Uncharted Society

Can-Am Maverick X3 X RS with Smart Shox

Can-Am Commander XT-P

SuperATV Rhino Axles

SuperATV

Trail Tank

King of the Hammers

Tread Lightly

Thrill One

Juggernaut Capital Partners

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, we finally get a chance to talk with Ryan Goldberg from Shadow Six Racing. You may not know who Ryan is, but you have for sure seen his one of a kind Typhoon AUV (Aquatic Utility Vehicle) that looks like a Polaris RZR riding atop two jet-skis! We dive into who Ryan is, what made him want to build such a unique vehicle, and all of the engineering challenges involved in creating such a uniquely offroad experience on that water!

Short link: sxsguys.link/episode93

0:00:00 - Introduction

0:01:51 - Backstory

0:11:44 - Getting into Powersports

0:25:58 - RZR to Jet-Ski to RZR Jet-Ski

0:28:33 - Building the first AUV

0:34:40 - Paper Napkin to Production Units

0:42:00 - Social Media Impact

0:48:38 - Open Doors

0:53:09 - Controlling an AUV

0:57:28 - Harnesses & Safety

1:05:16 - New Project Vehicles

1:15:45 - Does Business Kill Smiles?

1:22:19 - Finding Time to Escape via Guitars

1:31:04 - Possible Builds & Quality

1:41:08 - Filming Something New on the Water

1:54:14 - Wrap-Up

Ryan Goldberg (Facebook, Instagram)

Shadow Six Racing (Facebook, Instagram, YouTube, TikTok)

Las Vegas RZR Adventure Tours

Yamaha GP1800 SVHO WaveRunners

Riva Motorsports / Riva Racing

Eibach Suspension

RaceTech Titanium

CboysTV (YouTube)

Cboys Visit Shadow Six Racing (YouTube)

Segway Ninebot Gokart

RipSaw Tank

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, I get to sit down with multi-discipline racing champ Sara Price only a day after she returns from Extreme E racing in Chile! Sara started racing MX at just eight years old and quickly worked her way up to a Kawasaki Factory Racing sponsorship. After concurring women's MX, she then dove into UTV, Super Stadium Truck, and Trophy Truck racing. We talk about working her way through her career, stunt driving in movies, environmental efforts, and much more!

Short link: sxsguys.link/episode84

0:00:00 - Introduction 0:02:06 - Horses & MX 0:07:25 - Racing for Sponsors 0:10:41 - Impact of X Games All In/Out 0:12:32 - Pivoting to Business 0:15:51 - Starting on MX 0:16:57 - Jumping Into UTV Racing 0:21:33 - To the Top of UTV 0:23:29 - Trophy Trucks! 0:27:00 - Polaris Racing 0:31:00 - Extreme E! 0:41:10 - Environmentally Proactive 0:46:25 - Socially Authentic is Not Easy 0:53:46 - Falling... into Stunt Driving 0:57:56 - Lessons Learned 1:01:15 - Dakar 1:03:55 - Sonora Rally 1:05:07 - Health & Fitness 1:08:38 - Off Time & Upcoming Events 1:10:52 - Wrap-Up

Sara Price (Facebook, Instagram, YouTube, Wikipedia, IMDb) Rally Aïcha Des Africa Gazelle 2015 Rallye Aïcha des Gazelles (atvillustrated.com) Stadium Super Trucks RPM Offroad Chattanooga Whiskey Mason Motorsports Polaris RZR Pro R Extreme E Race Series (Teams) Chip Ganassi Racing Sara Price, Sports Commentator (xgames.com) Dakar Rally Sonora Rally Camp RZR (polaris.com)

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, Ian joins me back in the studio for a little summer catch-up discussion. We catch up on various topics from industry events, vehicle changes, and various news stories. Come hang out with us while we sit in-studio for the first time since March!

Short link: sxsguys.link/episode83

0:00:00 - Introduction 0:11:11 - Ian's Idaho Trip 0:16:55 - Mint 400 0:21:15 - Speed UTV/Hisun Controversy 0:24:58 - Kawasaki's KRX 4 0:28:56 - Honda Talon 4 0:31:25 - Can-Am Patents 0:35:11 - Yamaha's Reluctance 0:36:20 - Can-Am & Industry Hearsay 0:39:11 - RZR Turbo R/Pro R First Impressions 0:48:31 - Benefits of Superior Suspension 0:55:12 - UTV Takeover Oregon 1:02:18 - Dunefest 1:08:28 - Sand Hollow, Utah 1:12:49 - BRP Got Hacked! 1:15:31 - Wrap-Up

UTV Takeover Dunefest HCR Racing MTS Off-road STM Clutches Superior Motorsports EVO Powersports Treal Exhaust KWI Clutching TAPP Clutch Whalen Speed Sand Sport Super Show Deviant Race Parts Idaho BDR Trail Mint 400 The Dirt Life Show Buggy Whip Pro Eagle Southern Gap Outdoor Adventure UTV Obsessions Trail Hero Dirt Life Media (Instagram) Can-Am/BRP Hacked! (SXSGuys.com)

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, I'm on location at UTV Takeover in Coos Bay, Oregon with special guests, Pete Negrete from Pro Armor and Brandon Twitchell from HCR Racing! We get to check in on HCR and see how Brandon's team is growing and and expanding along with hearing about Pete's history in the UTV industry, working for Pro Armor and how getting acquired by Polaris has helped their business grow. We also get to dig in a bit to building new products, the new HCR RZR Pro R suspension, and more!

Short link: sxsguys.link/episode82

0:00:00 - Introduction 0:03:07 - HCR Updates 0:08:02 - Pete's Background 0:11:50 - Working Under Polaris 0:17:54 - Challenges of Bring to Market 0:27:01 - Circus of Friends 0:32:00 - Favorite Riding Areas 0:35:18 - New Cars, New Product 0:40:10 - New HCR RZR Pro R Suspension 0:45:38 - Looking Forward 0:53:19 - Wrap-Up

Pete Negrete (Facebook, Instagram) Brandon Twitchell (Facebook, Instagram) Pro Armor (Facebook, Instagram, YouTube) HCR Racing (Facebook, Instagram, YouTube) UTV Takeover Rally on the Rocks Polaris RZR Turbo R Polaris RZR Pro R 4 UTV Utah (Facebook Group) American Sand Association (Facebook, Instagram)

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, I'm on location at UTV Takeover in Coos Bay, Oregon with special guests, Chuck Foreman (owner of Pro Eagle jacks) and Russell Porter (owner of Buggy Whip)! We talk about various great topics like designing products that last, establishing a legacy brand, building safety into the core of the brand, passion in our industry, Honda Talons, and much more!

Short link: sxsguys.link/episode81

0:00:00 - Introduction 0:02:03 - Safety's Importance 0:10:09 - The Birth of Pro Eagle Jacks 0:13:58 - The Growth of Pro Eagle 0:19:56 - Consider Safety 0:25:57 - Building for Purpose 0:32:20 - Multi-Generational 0:36:09 - Bromance 0:39:14 - Dangers of Loosing Passion 0:45:58 - Post-Covid Business 0:51:53 - NOT Planned Obsolescence 0:58:15 - New Pro Eagle Product 1:00:06 - The Road Trip Continues 1:06:12 - The Honda Talons 1:15:07 - Wrap-Up

Pro Eagle (Facebook, Instagram, YouTube) Chuck Foreman (Facebook, Instagram) Buggy Whip (Facebook, Instagram, YouTube) Russell Porter (Facebook, Instagram) UTV Takeover Powertank CO2 Power Shot Systems Baja Designs Kwik Jack (Motor Trend) Kyle Chaney (Facebook, Instagram) Adrian Orellana/Rancho Racing (Instagram, Episode 66) PRP Seats Baja Designs Clearlake/Wheel Pros Acquires 4WP (Business Wire) MidAmerica Outdoors Jackson Racing Honda Talon Turbo Kit HCR Racing SF Raceworks Sparco Seats

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, I'm on location at UTV Takeover in Coos Bay, Oregon with special guest, Ned Ellsworth and Jeep Porter of MTS Off-Road Suspension Tuning! We've wanted to have them on the show for a long time now and we finally tracked them down, pulled them away from tuning shocks, and had a great conversation. We dive into what suspension tuning really is, what makes the biggest difference, how to approach tuning, if/how technology progression changes shock tuning, and so much more!

Short link: sxsguys.link/episode80

0:00:00 - Introduction 0:02:57 - Company History 0:07:31 - Transitioning into a Business 0:10:37 - Approaching a Suspension Tune 0:15:17 - Different Tunes for Different Riding 0:19:05 - Active Shock Tuning 0:22:24 - Multiple Drivers, Multiple Variations 0:25:38 - Common Misunderstandings 0:27:44 - Polaris RZR Pro R 0:29:58 - Tender Springs 0:33:54 - Pandemic Impacts & Priorities 0:36:55 - Tuning Starts with Communication 0:40:41 - Spring Kits vs. Rebuilds vs. Valving 0:42:30 - Oil, Nitrogen, & Reservoir Caps 0:47:12 - SDI E-Clik Shocks 0:48:58 - Future of Shock Tuning 0:53:03 - Walker Evans vs. Fox Shocks 0:55:02 - Focus On What You're Good At 1:02:38 - Destroyers 1:05:40 - Wrap-Up

MTS Off-Road Suspension Tuning (Facebook, Instagram, YouTube, TikTok) Jeep Porter (Facebook, Instagram) UTV Takeover SDI E-Clik UTV Shocks Slikrok Productions Sand Hollow State Park Kawasaki Teryx KRX 1000 4 UTV Fails (Instagram) Metal FX Offroad Wheels HCR Racing Polaris RZR Pro R 106 Motorsports (Facebook) Dune & Destroy (Instagram) Brent Gilliam (Instagram)

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, I'm on location at UTV Takeover in Coos Bay, Oregon with special guest, Polaris UTV Ultra 4 racer, Jacob Versey! Jake has a real passion for competitive racing and the challenges of racing the Ultra 4 series, including the King of the Hammers race. Join us as we talk about race tracks, suspension, RZR Pro R/Turbo R, and more!

Short link: sxsguys.link/episode79

0:00:00 - Introduction 0:02:37 - Racing History 0:06:40 - The Evolution of Race Classes 0:12:12 - Shock Progression 0:15:48 - Favorite Race Tracks 0:17:17 - OEM Car Progression 0:20:48 - HCR's Polaris RZR Pro R 4 0:26:21 - UTV vs. TT Race Classes 0:29:12 - Dune Comparisons 0:35:53 - From Race Car to Play Car 0:39:20 - Preparing To Win 0:42:55 - Racer & Spectator Friendly 0:45:43 - A Healthy Growth 0:49:21 - Looking Forward 0:50:12 - Wrap-Up

Jacob Versey (Facebook, Instagram) Reckless Motorsports (Facebook, Instagram) UTV Takeover Ultra 4 Racing (Profile) Travis Zollinger (Instagram) Zollinger Racing Products Saint Anthony Sand Dunes CT Raceworks Fox Shocks King of the Hammers Crandon International Raceway HCR RZR Pro R Suspension Upgrades Mitch Guthrie Racing Shock Therapy vs. Bull (YouTube) Winchester Bay Sand Dunes (DuneGuide.com) Coos Bay Sand Dunes (DuneGuide.com) RCV Performance MidAmerica Outdoors The Offroad Syndicate (Instagram)

Alex Striler's Sponsorship Summit (referral) Use "BIGZ30" for 30% off access to the entire Sponsorship Summit session!

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, I talk with Alex Striler who has grown up in the business side of athlete, team, and brand sponsorships. With two best-selling books on the topic of marketing yourself for sponsorships, he is now progressing into the Motorsports Summit. This online meeting is a collection of A-list industry experts and brands that sponsor, help sponsored athletes, or produce events and services to help you succeed as a racer or a brand ambassador. There's a ton of great information in this episode, but it all is a tease to the wealth of experience-driven information you can by Signing Up to participate in the summit yourself! If you do purchase tickets, use promo code "BIGZ30" for 30% off your admission!!!

The Motorsports Summit (affiliate link)

30% Off Promo Code: BIGZ30

Short link: sxsguys.link/episode78

0:00:00 - Introduction 0:06:18 - How Racing Changed 0:09:11 - New Youth Racer Experience 0:15:01 - How Asphalt Differs from Offroad 0:20:39 - Authentic Extroverts Needed 0:26:07 - Creating Value for Sponsors 0:31:07 - Tangible Assets vs. Intangibles 0:33:50 - Approaching Sponsorship 0:38:40 - Meet The Sponsors 0:41:24 - The Motorsports Summit 0:45:28 - The Role of eSports 0:54:58 - Always Be Creating Content 1:01:44 - Extend Into More 1:06:41 - Network Outside Business Hours 1:12:12 - Use Our Discount Code! 1:15:47 - Auxilary Lessons 1:19:15 - Looking Forward 1:21:38 - Wrap-Up

Alex Striler (Facebook, Instagram) Motorsports Summit 2022 Use promo code "BIGZ30" for 30% off! Meet The Sponsors X Play Nation Book (Amazon) Motorsports Marketing and Sponsorships Book (Amazon) Championship Off-Road Racing Performance Racing Industry (PRI) Lucas Offroad Racing (RIP) The Dirt Life Show (George Hammel Episodes 21, 32, and 45) Episode 77: Lindsay Geiser Monster Energy (Tour Water via Reddit) Megan Meyers Racing Dave Cole's VR Sneak Peek (Facebook) Jim Beaver iRacing eNASCAR Dirt Racing Game Ford's Jim Farley's Drive Podcast (Spotify) Blake Wilkey (Instagram) Califonia 300 Desert Race

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).

In this episode of The SXS Guys Offroad Podcast, I talk with Lindsay Geiser of LG Creative Co who is the social media and marketing coordinator for some of the biggest names in UTV performance! We talk a little bit about her history as a Geiser family racer, how she got into social media, and what she's been up to with a number of these big brands. I hope that many of the small businesses looking to market themselves get some inspiration to simply start posting and get that ball rolling!

Short link: sxsguys.link/episode77

0:00:00 - Introduction 0:08:33 - Marketing Calendars 0:10:35 - You Don't Need Big Production 0:18:15 - Physical Leads Social Connections 0:20:05 - Support Networking at Events 0:26:36 - Get Started 0:31:55 - Helicopters! 0:36:19 - YouTubers & Ambassadors 0:41:30 - Lindsay's UTVs 0:45:40 - Focus on the Consumer Spread 0:47:53 - Most Fun Type of Marketing 0:53:40 - Any Brand Can Market Themselves 0:58:55 - Looking Forward 1:00:30 - Wrap-Up

Lindsay Geiser (Facebook) LG Creative Co (Facebook, Instagram) Geiser Brothers Racing Rigid Industries Evolution Powersports Jefferies Performance JL Audio Fox Shocks Dougan Racing Engines Sand Sports Super Show UTV Takeover Optic Helicopters 509 Dustin Jones (Facebook, Instagram)

Social: YouTube / Facebook / Instagram / Twitter / TikTok

Podcast: Apple / Google / Spotify / Stitcher This podcast was produced and distributed by the Offroad Media Group (Facebook, Instagram).