Welcome to The Sustainable Hair Stylist Podcast!
Welcome to The Sustainable Hairstylist Podcast, the go-to business and marketing podcast specifically for hairstylists! Hosted by Ann-Marie Christell, founder of Serene Flow, this podcast provides hairstylists with actionable marketing strategies, proven business tips, and sustainable practices designed to attract new clients, increase revenue, and maintain a balanced lifestyle.
Whether you're a new hairstylist looking to build your clientele or an experienced salon owner wanting to grow your hairstyling business sustainably, you'll find valuable insights and practical guidance here. Join us weekly and transform your hairstyling career by learning how to achieve business success without burnout.If you are a hairstylist that wants to get new clients, generate more revenue and still have a balanced lifestyle, then you are in the right place!
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Episode 36 : Creating Unforgettable Client Experiences as a Hairstylist
Tuesday, January 28, 2025 • Duration 25:36
In this episode of The Sustainable Hairstylist Podcast, Ann Marie Christell shares insights into creating an unforgettable client experience that will set you apart as a hairstylist. Learn how to build strong, authentic relationships with your clients, why personalized care matters, and how small gestures can leave a lasting impact.
In today’s episode, we’re diving into the heart of what makes hairstylists truly stand out: their client relationships. Building trust, creating memorable experiences, and ensuring each client feels special are not just nice-to-haves—they are essential to long-term success.
Here’s what you’ll learn in this episode:
Key Takeaways
Why Client Relationships Are Foundational
Your business depends on your connection with your clients. Without strong, trusting relationships, client retention becomes a challenge.
Discover how a client’s experience begins long before they walk into your salon and why first impressions set the tone for everything.
How to Make Clients Feel Seen and Heard
Learn the importance of starting every appointment with a personal check-in. Whether it’s a quick chat about their day or their hair needs, showing that you care creates trust.
Face-to-face consultations (instead of speaking through the mirror) can help build a deeper connection.
Practical Tips to Elevate Your Client Experience
Customize your services to meet individual client needs. From offering quiet, no-chat appointments to digital detox services, tailoring your approach can make all the difference.
Keep detailed notes about your clients—whether it’s their hair history, personal milestones, or preferences. Referencing these details during appointments shows you’re paying attention.
Celebrate Your Clients
Go the extra mile by celebrating client milestones like birthdays, promotions, or big life changes. Something as simple as a special treatment or personalized text can leave a lasting impression.
Crafting Relaxing, Memorable Experiences
In today’s fast-paced, digital world, offering a relaxing, stress-free environment can be a game changer. Learn why creating calming, personalized experiences will help your clients leave your salon feeling refreshed and valued.
The Power of Follow-Up
Build stronger relationships by following up after an appointment. Check in on how they’re enjoying their new style or how products are working for them. This simple act shows you care about their experience beyond the salon chair.
Leveraging Social Media and Technology
Use videos and tutorials to demonstrate styling techniques. Not only will this empower your clients, but it also showcases your expertise to your social media followers.
Highlight the transformations you create, both physically and emotionally, to attract future clients.
Authenticity as Your Superpower
Clients value authenticity. Be open, honest, and real with your clients about who you are. By being true to yourself, you’ll foster deeper connections and build a loyal clientele.
The Role of Sustainable Practices
From how you structure your services to how you communicate with clients, sustainable practices benefit both your business and your clients. Learn ways to incorporate slow-living principles into your workflow.
Action Steps for This Week
Start your next appointment with a meaningful conversation to make your client feel seen.
Brainstorm one way to customize your services, like offering quiet appointments or sending personalized thank-you notes.
Follow up with one client this week to check on how they’re enjoying their hairstyle or products.
Final Thoughts
Building and nurturing client relationships is the cornerstone of a successful hairstyling business. By focusing on connection, trust, and personalized service, you’ll not only stand out but also create a loyal client base that loves coming back to you.
Thank you for tuning in to today’s episode of The Sustainable Hairstylist Podcast! If you found this episode valuable, please share it with your hairstylist friends and leave a review. Don’t forget to follow me on social media for more tips and inspiration.
Let’s grow sustainable and soulful businesses together—one client at a time!
Tune in and discover how to create meaningful connections that keep hair clients coming back!
Episode 35: Marketing tip for Hairstylist - Get your Instagram followers to start having conversations with you
Friday, January 24, 2025 • Duration 13:05
In today’s episode ofThe Sustainable Hairstylist Podcast, we dive into one of the most important aspects of social media for hairstylists: turning your Instagram followers into paying clients. Learn actionable strategies to build authentic connections, create meaningful conversations, and move potential clients into your salon chair. Whether you’re new to this or looking for ways to refine your approach, this episode has you covered!
What You’ll Learn in This Episode:
The importance of engaging with your followers daily to build trust and community.
How to create a personalized welcome message that invites conversation.
Why you should avoid pushing sales too soon and focus on connection first.
Tips for crafting captions that encourage followers to interact with you.
The benefits of offering virtual consultations to make clients feel comfortable before their first visit.
Key Takeaways:
Engagement is Key: Spend time every day liking, commenting, and sharing on Instagram to show you’re active and build relationships with followers.
Craft a Welcoming Message: Create a personalized DM for new followers, introducing yourself, your salon, and your specialty. End with an open-ended question to spark conversation.
Focus on Connection Before Selling: Avoid sending automated “book now” messages right away. Instead, listen to your followers’ needs and build trust before offering your services.
Call-to-Action Matters: End every caption with a question or prompt that encourages followers to comment or DM you.
Leverage Virtual Consultations: Use video calls to understand clients’ needs and make them feel comfortable before their appointment.
Resources Mentioned in This Episode:
Free ChatGPT Caption Generator Prompt: Struggling with writing captions? Use my customized ChatGPT prompt to create compelling captions that engage your audience. Grab it here:
Episode 26: Black friday offers for hairstylists to get new hair clients part 1
Friday, November 8, 2024 • Duration 25:36
Welcome back to the podcast!
In this episode of The Sustainable Hairstylist Podcast, After a long hiatus due to an unexpected move to the south of France and some technical difficulties, I'm excited to be back and ready to share valuable insights with you. In this two-part series, we'll focus on leveraging Black Friday to attract new clients and retain your existing ones. In today's episode, we dive deep into creating irresistible Black Friday offers to draw new clients to your salon. Stay tuned for part two, where we'll discuss offers for your loyal clientele.
Key Takeaways:
Introduction and Apology for the Break:
Explanation of the move to Provence, France.
Technical issues with setting up internet in the countryside.
Taking time to settle in, paint the house, and tend to the garden.
Excitement about returning to the podcast and maintaining consistency.
Black Friday as an Opportunity:
Importance of Black Friday for securing appointments and generating revenue.
Focus on attracting new clients in this episode.
Next episode will cover offers for existing clients.
12 Irresistible Black Friday Offers to Attract New Clients:
$20 Off First Visit: Attract first-time clients with a discount on their first haircut or color service.
Free Add-On Services: Offer a complimentary add-on (scalp massage, deep conditioning, etc.) with their first appointment.
Free Consultation + Discounted Service: Provide a free consultation with a $25 deposit, refundable upon booking an appointment.
Haircut and Blowout Combo: Special pricing on a haircut and blowout package for first-time clients.
Buy One, Get One Half Off: New clients get a discount on their second service when booking their first visit.
Discounted Packages: Create special service bundles at a discounted rate to encourage multiple bookings.
Episode 25: The biggest mistakes hairstylists are making in their marketing
Monday, August 26, 2024 • Duration 32:58
In today’s episode of The Sustainable Hairstylist Podcast , Ann Marie shares some of the most common marketing mistakes hairstylists make and how you can avoid them to grow your business and clientele. Whether you're just starting or looking to refine your marketing strategy, this episode provides practical advice on how to shift your mindset and approach to attract and retain the right clients. Ann Marie also gives personal insight into her current life changes as she moves to a new part of Europe and prepares for a shift in her business focus.
In This Episode, You’ll Learn About:
The Mindset Shift in Marketing: Why thinking of marketing as “selling” or “pushing” your services is counterproductive, and how to make it feel more natural and authentic.
The Power of Educational Content: How marketing should be about educating your clients, showcasing your unique skills, and helping them understand the benefits of your services.
The Importance of Consistency: Why posting sporadically or only when you're in panic mode is damaging to your business, and how a consistent marketing strategy can lead to long-term growth.
Building Your Client Experience: How your marketing should mirror the experience clients have in your chair and how that helps to attract your dream clients.
Understanding Who Your Ideal Clients Are: How to hone in on the specific clients you want to attract and why not everyone is your ideal client.
Leveraging Social Media and Reviews: Tips for using social media strategically to attract more clients and the power of collecting and utilizing testimonials.
Website Optimization: Why your website is one of the most important tools in your marketing strategy and how to make it an authentic reflection of your salon.
Tracking Marketing Efforts: The importance of tracking the results of your marketing strategies and how doing so helps you improve and stay consistent.
Resources Mentioned:
Episode 24. Who is the right hair client for you?
Friday, August 16, 2024 • Duration 25:29
In today’s episode of The Sustainable Hairstylist Podcast, Ann Marie Christell dives deep into the importance of identifying who the right client is for your hairstyling business. If you're struggling with the emotional rollercoaster of trying to please everyone, this episode is for you. Ann Marie explores how to define your dream client and why it's essential to attract clients who align with your values, services, and energy.
Whether you're overwhelmed with the wrong clients or unsure about how to narrow your focus, this episode will help you identify your ideal clientele, improve your marketing, and ultimately build a more fulfilling, sustainable business behind the chair. Tune in to discover how saying no to the wrong clients opens up space for the right ones—and how this process can improve both your business and your mental health.
In This Episode, You'll Learn:
Why trying to be the right fit for everyone leads to burnout and dissatisfaction.
How identifying your ideal client helps you grow a more profitable and sustainable business.
The concept of the Dream Client Avatar and how to create one based on your favorite clients.
Why narrowing your focus actually attracts more of the right clients—and makes marketing easier.
How understanding your clients' values, personalities, and hair needs can transform your business.
Tips for using your Dream Client Avatar to guide your marketing strategies and client interactions.
How saying no to certain clients empowers you to say yes to the right ones.
Key Highlights:
The emotional rollercoaster of working with clients who aren't the right fit and how to avoid it.
How to identify red flags in potential clients and recognize when it's okay to say no.
A step-by-step process for identifying your top 10 favorite clients and finding common traits.
Why being clear on your ideal client makes your marketing more effective and helps you repel red-flag clients.
The importance of aligning your business with your values and lifestyle for long-term success.
Episode 23. The six figure mindset formula for hair stylists
Wednesday, July 24, 2024 • Duration 40:16
Are you ready to shift the way that you look at your hairstyling business and to move into a more expanded way of living and working?
In today’s podcast episode of The Sustainable Hair Stylist podcast you will learn the “Six figure mindset formula for hair stylists” It is a set of steps that you can take in order to shift the way that you live your life and how you are running your business behind the chair.
“The Six figure mindset formula for hair stylists” is a formula that will help you to really get a deep understanding of what it is that you want out of your life and your business and how to make that dream become reality!
Allow me to guide you throught The Six figure mindset formula for hair stylists and lets have fun with this and see how fast you are living your dream!
To get the guide that is mentioned in this podcast episode find it here:
This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Episode 22: 5 mistakes that hairstylists are making on instagram
Monday, July 15, 2024 • Duration 31:23
Welcome to another episode of The Sustainable Hairstylist Podcast! I’m your host, Ann-Marie Christell, and today we’re diving deep into the five biggest Instagram mistakes that many hairstylists are making right now. I’ve been in the industry for over 20 years, and I've seen firsthand how these misstakes can hold back growth for hairstylists trying to build a business behind the chair. In this episode, I’ll help you identify what’s holding you back on Instagram, and more importantly, give you actionable steps to correct these mistakes and grow your client base.
In Today’s Episode, We’ll Cover:
Why Consistency on Instagram Is Key
Posting consistently is one of the most powerful tools you can use to boost your visibility on Instagram. I’ll explain how Instagram’s algorithm favors regular posts and why showing up daily will help you build trust with your audience and make you more discoverable to potential clients.
Instagram as a Search Engine
Many hairstylists are missing out by not optimizing their profile for search. I’ll walk you through how to use your Instagram bio and name fields to ensure your profile appears when someone searches for a hairstylist or a specific service you offer in your area.
Connecting with Your Audience (Beyond Just Hair Photos)
Just posting hair work isn’t enough to connect with potential clients. We’ll talk about how showing your face, sharing educational content, and telling your personal story can create more engagement and build trust with your followers.
Why You Can’t Just Post Photos – It’s Time for Video
Instagram loves video, especially Reels. If you’re only posting photos, you’re missing out. I’ll share tips on how to create simple, engaging video content that doesn’t require a lot of effort but helps you get noticed.
The Importance of Interacting with Your Followers
Engagement is key. If you’re not responding to comments or DMs, you’re leaving potential clients hanging. I’ll talk about why you should be actively responding to your followers, starting conversations, and building connections that will lead to new bookings.
Episode 21: 6 Lessons from a six figure hair stylist
Monday, June 17, 2024 • Duration 32:55
Do you want to make more money behind the chair, reaching six figures and even more then six figures then you are in for a treat.
Today’s episode of The Sustainable hair stylist podcast is all about my 6 biggest lessons of reaching six figures and more with the work that I do behind the chair.
You will learn about mindset, marketing and money stories and there are som really great questions that you can ask yourself while going through this episode.
The key to reach six figures and even more working as a hairstylist without burning out has alot to do with how you see the world and what you believe is possible for you, throught this episode you will learn a more holistic approach to your work as a hairstylist because our goal here is to insprie you to reach six figures without feeling burnt out and feeling overwhelmed and not feeling like you have time to enjoy life.
If you want to learn the full system of scaling your hairstyling business to six figures then I want you also to sign up for my free mini online course that I have: Scale your hairstyling business to six figures and more.
Episode 20: Your 5 first steps to a sustainable hair salon!
Monday, June 10, 2024 • Duration 35:48
If you want to create a better impact on the world that we live in now then shifting your hair salon into a sustainable hair salon is one of the things that truly can help create a huge shift in the path the world is taking.
Not only are you taking responsibility on the impact you make but you also show your hair clients and your community that the choices you make each day actually matters to you and you show them how it is possible to run a hair salon in a more sustainable way.
In this episode of The Sustainable Hair stylist Podcast I will guide you to 5 steps you can take to transform your hair salon into a sustainable hair salon.
Allow me to guide you and remember by shifting your business you will help to cause a rippe effect through your clients, your community and also the beauty industry and hair industry because what we chose to invest in will grow.
Allow me to show you your fist 5 steps to start to transform your hair salon into a sustainable hair salon!
Episode 19: What to do when you have a slow period in the hair salon
Tuesday, June 4, 2024 • Duration 38:54
Are you freaking out because that slow time has come to the work that you do behind the chair and you have all the feelings of your hair styling business will come crashing down any moment?
This episode of The Sustainable hair stylist Podcast is really the right place for you at this very moment!
I will guide you on what you can do in your hair styling business right at this very moment so that you can remove all the negative feelings that you might have around your business behind the chair and I will guide you towards start to take action.
I will guide you through the 5 steps that will help you to to move into action and use the time that you have got in your calendar right now wisely to both take the time to really check in with yourself where are you at and where is it that you want to go, what is it that you as a hair stylist need a this very moment to that you can fill yourself up with energy and start to create somee amazing content that really will attract your dream clients to your chair.
Bring your pen and paper and take notes.
In this episode you will learn:
-How to check in with yourself on where you are in your business and life
-What can you do this week to take care of yourself so that you can fill yourself up with energy
-Clean and Clear now is the time to shift the energy in your salo
Spend 10 minutes each day engaging with your followers on Instagram.
Write and send a personalized welcome message to new followers.
Test a call-to-action in your next Instagram caption to invite interaction.
Try offering virtual consultations to connect with potential clients in a low-pressure way.
Share Your Thoughts: What was your biggest takeaway from today’s episode? Let me know your “aha” moments! DM me on Instagram or send an email to contact@serene-flow.com. I’d love to hear how these tips are working for you!
Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps the podcast reach more hairstylists who want to grow their business and thrive in their craft.
See you next week for more tips and strategies! 🎉
Free Haircut with Color Service: Offer a free haircut when new clients book a color service.
Exclusive Black Friday Gift Bag: Complimentary gift bag for new clients booking during Black Friday weekend.
Prepaid Package Deals: Discounts for clients who book and prepay for a package of three or more services.
Discount on First Highlight/Color Service: Offer a discount on first-time color services.
Referral Discount: Discounts for both the referrer and the referred new client.
Free Deep Conditioning Treatment: Complimentary deep conditioning treatment with any service during Black Friday weekend.
Promoting Your Offers:
Utilize social media, newsletters, and local service partnerships to spread the word.
Consider collaborations with local businesses for mutual promotion.
Emphasize urgency and set clear validity dates for your offers.
Execution Tips:
Offer a maximum of three different deals to avoid overwhelming potential clients.
Ensure your promotions align with your business model and still allow for profit.
Be clear about booking windows and any special conditions for the offers.
Call to Action:
Encourage listeners to share their biggest aha moments by sending a DM on Instagram @sereneflow_.
Excitement about the upcoming episode on retaining existing clients with special offers.
The key to building a business that aligns with your values and brings in clients who respect your boundaries lies in defining who the right client is for you. By narrowing your focus, setting clear boundaries, and using your Dream Client Avatar as a guide, you’ll not only attract more clients who make you excited to work—but you’ll also create more space in your life for joy, sustainability, and personal growth. Take the time to ask yourself the tough questions, and start implementing strategies that will change the way you approach marketing and client relationships forever.
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Takeaways:
Consistency: Posting daily is a simple way to stay top-of-mind with your audience and increase your reach.
Search Engine Optimization (SEO): Use clear language in your Instagram bio and name fields to ensure you show up when potential clients search for you.
Mixing Content: Don’t just post hair photos – share who you are, your story, and helpful tips. People want to connect with you as a person, not just a hairstylist.
Use Video: Reels and videos are favored by Instagram’s algorithm. Simple videos of your work or even tips can increase your reach.
Engagement: Responding to comments and messages creates a sense of trust and connection that’s essential for converting followers into loyal clients.
Resources Mentioned:
90-Day Social Media Content Guide: If you’re feeling overwhelmed about what to post, I’ve created a 90-day social media content plan specifically for hairstylists. It includes everything you need to stay consistent and build connections online. It’s only $27, and you can grab your copy from the link in the show notes!
Schedule Content in Advance: If posting daily feels overwhelming, try scheduling posts ahead of time using Instagram’s built-in scheduling tools or third-party apps.
Call to Action:
If you enjoyed today’s episode and learned something valuable, head over to Instagram and send me a DM. I’d love to hear which mistake you’re most excited to fix or any aha moments you had!
And don’t forget to check out the 90-day social media content guide to plan your posts in advance and grow your business behind the chair: https://www.serene-flow.com/planner
This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Let's go on a journey together and help transforming the world with the work that we do behind the chair.
This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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