Explore every episode of the podcast The Superwall Podcast
Dive into the complete episode list for The Superwall Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps
15 Oct 2026
00:46:57
George Lampropoulos isn’t technical. A year ago he thought AI app builders were BS. Now his three apps pull in almost $41K MRR and $84K in revenue over 28 days.
In this episode of The Superwall Podcast, Joseph sits down with George to break down Wrestle AI, Brawler, and a fitness app.
Landing a 50/50 partnership with wrestling creator Cayden Henschel
Why Wrestle AI passed 100K downloads on creators alone
Why a raw screen recording hit a $10 CPA while polished ads flopped
How a $4,500 creator deal paid back 75%
Stitch and ranking videos that print as paid ads
The content feed and Duolingo-style notifications driving retention
The popup that lets users book a call with the founders
Whether you’re picking a niche or scaling ads, this episode shows you what worked, what didn’t, and why clarity beats polish.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Joseph Choi - What 500M App Downloads Taught Me About Human Psychology
15 Oct 2026
00:10:34
Joseph Choi has studied 700+ app builders on their way to $1M ARR. His big finding: the video with the most views rarely drives the most downloads.
In this episode of The Superwall Podcast, Joseph breaks down the psychology behind why people download an app and why they pay.
Why CocoPicks’ 30M-view pranks lost to before-and-after videos
Making your app the main character, like Pingo’s AI roast clips
“Content market fit” and how to find it before spending on ads
How Cala AI’s cost per download dropped across 2,000+ influencers
Why Welltory’s paywall skips the feature list
The campaign that got millions of views and barely $500
Whether you’re launching or scaling, this episode shows you where your funnel is actually breaking.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Joseph Choi - If I Had to Start a $1M App From Scratch, I'd Do This
15 Oct 2026
00:09:49
Joseph Choi has talked to 1,000+ app builders, helped 700+ sharpen their positioning, and built organic growth systems that brought in over $6M in revenue. Now he shows exactly how he’d take a brand new app to $1M a year, starting from a blank laptop.
In this episode of The Superwall Podcast, Joseph breaks down the order of decisions that matters most. The trick? Validate before you write a line of code.
Mining App Store top charts and Sensor Tower for real demand
Reading user reviews to find what’s missing
Using TikTok comments to find the exact messaging your audience needs
Saving 20 videos and testing hooks before building anything
Why version one skips the social feed and AI coach
The $8 per download mistake with 70% drop-off
Testing hooks and tone before bringing on more creators
Adding paid ads only after paying users show up
Whether you’re picking your first idea or fixing a stalled launch, this is the playbook for building an app people actually find and pay for.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026
07 Oct 2026
00:53:23
Dawson Gibbs needed six years and nearly 2,000 videos to land one hit. Now EVO Marketing has generated 1.1B views for 200+ brands.
In this episode of The Superwall Podcast, Joseph Choy and Dawson unpack how to go viral and convert.
Why 40M views and $1.2M still came with 45% churn
The 10K views, 3% engagement rule for reposting
Credible vs. relatable creators, and when each wins
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Canyon Pergande - How To Grow Your App 23x Faster Than The Competition
30 Sep 2026
00:53:54
Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with.
On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts.
Why niches like ballet, knitting, and MMA convert better
Turning a $10K/month app into $1M/month through adjacent markets
The first hire: a manager on a $2K to $4K pilot plus 5% of creator bonuses
Why storytelling beats past view counts when recruiting
The red flag: creators on more than five campaigns
LATAM creators at $15 a video vs. $25 in the US
The paid-ad signal: 5 to 10x normal views and 8%+ engagement
Paying creators and still guessing what to scale? Watch this before you spend more.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes
25 Sep 2026
00:17:00
Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards.
In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like Halo, which went from $0 to $300K/month in 45 days.
Why paid ads run at 10-30% margins while organic UGC hits 50-80%
The $1-3M/year organic ceiling, and how to double dip by running viral videos as ads
Virality, conversion, repeatability: the three pillars of winning content
Why hard-sell videos and overpriced influencers flop
The three layers of creative strategy, and how Pingo used one to hit $500K/month
The three non-negotiable hires: head of social growth, creator manager, talent scout
Whether you're at $0 or $100K/month, this video gives you the organic playbook behind today's fastest-growing apps.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Matt Espinoza - The NEW App Content Strategy Dominating in 2026
17 Sep 2026
00:42:14
Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall.
In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen.
Why cloned content makes up 90% of every campaign they run
The 20% rule for clone views, and the 2x to 6x outliers
Hook and stitch: split a winner, swap the demo, relaunch elsewhere
Jake's Natural camera app hit 100K organic views in five days
Dubbing and mouth sync for a 20% view lift per new country
Spain, Germany, and Australia as the easiest international wins
How 2,000 prompts and Reddit comment seeding win AI search
The four leaves: search, video, ads, and outreach
If you want more views without making new content from scratch, this is the playbook.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)
03 Sep 2026
00:51:41
Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads.
On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it repeatedly.
Inside the episode:
The six-part pitch formula: human problem, promise, key, mechanism, proof, FOMO
Why "sedentary stress" stops the scroll better than any benefit
How showing users their own live data beats reviews and research as proof
The FOMO paywall that sells what you lose today, not how you'll feel later
Why benefits-led paywalls converted worse than fear-led ones
Asking for notifications early, against best practice, and why it still wins
One plan, $99 a year, and why 60% of conversions land after day one
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Alfie Dickens - Meet The Marketing Genius Behind Cal AI
26 Aug 2026
00:51:43
Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year.
On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them.
How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencers
The minimum view clause that de-risked every deal by setting the floor below what creators bragged
Why the best converting videos barely mention the app
The 15-second rule behind every winning post
Why Cal AI got more profitable as it scaled, not less
The one creator type he'd tell you to stop paying for
How day-in-the-life vlogs quietly outconverted everything
Whether you're signing your first creator or scaling to thousands, this is the honest breakdown of how influencer marketing runs at scale.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Nick Lawton - #1 UGC EXPERT Reveals How To Market Consumer Apps
06 Aug 2026
00:44:01
Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable.
In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine.
Why AI UGC racks up vanity views but rarely converts
The 20/80 budget split top spenders use across creative and performance
The 5% engagement rate that signals a video is ready for paid spend
How to define content market fit instead of chasing raw views
Remixing proven formats 10-20% to ride the algorithm without copying
The $600 retainer plus CPM structure that keeps creators bought in
The 90/10 split: scale your winner, keep testing new formats
Starting paid ads at $100 a day and scaling on ROAS
Whether you're testing your first format or scaling to enterprise budgets, this is the UGC roadmap.
Follow Nick on X: @nicholasnlawton Connect on LinkedIn: linkedin.com/in/nicklawton100
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps
30 Jul 2026
00:54:56
Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise.
In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph.
Buying post-viral apps cheap, then scaling them into their biggest winners
Why removing the onboarding paywall on Celebs made more money, not less
Running 4,000 fully AI video ads a month for over two years
Why AI ads made them grow the human team, not cut it
The "infinite search space" behind how they test creative
Tagging every AB test's reasoning to hand decisions to AI agents
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Steve Young - Beginners Guide to Buying & Selling Apps 2026
22 Jul 2026
00:49:21
Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his.
In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010.
The loan structure that lets him buy a $10K/month app for almost none of his own cash
How one hard paywall doubled the trial start rate from 6% to 13%
Why the title and subtitle are 80% of ASO
The migraine keyword that turned a $1K app into $8-10K/month
How a keyword doing just 30 searches nets 100-150 downloads a day
Why distribution, not features, is the real moat
Whether you're buying your first app or building from scratch, this one shows you how to turn undermonetized apps into cash machines.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Josh Peleg - $172M of App Building Advice in 50 Minutes
10 Jul 2026
00:50:48
A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.
In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook.
Why ChatGPT reset the pricing anchor to $20/month
The math: $30M ARR takes 500K payers at $4.99, just 125K at $20
The category rule Flo used to become the first women's health unicorn
Why 50% year-one resubscription signals a nine-figure asset
Organic benchmarks: 50%+ is great, under 20% means you're on a UA treadmill
How Runna became the front of Strava's funnel
The exit timing mistake that cost MyFitnessPal $100M
The four buyer types and the narrative each one pays for
Sell before you need to. Let the buyer pay for the peak.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Cedric Roberge - I speedran an ai app to $100k in 70 days.
01 Jul 2026
00:52:32
Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite.
In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling with zero posts.
Why slideshows outperform talking head UGC across 100 creators
The trial month deal structure: 4 videos, 4 stories, link in bio
20% one-time commissions that make creators post extra
1,000+ DMs a week, opening with "paid promo affiliate deal?"
$2.50 cost per download from reposting organic winners on Meta
Age-based onboarding that stopped killing signups
Follow Cedric on X: https://x.com/Cedric_Roberge LinkedIn: https://www.linkedin.com/in/cedric-roberge-3832472bb/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Marcus Burke - How to Build a $2M/Month App (Copy Me)
24 Jun 2026
01:01:12
Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own.
In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget.
Why D2C "talking head" ads fail for apps, and what works instead
The one thing every app ad must do: prep users for the App Store before they click
The Reddit plus Claude research pipeline that makes copy feel like mind-reading
How to use emotional language from niche subcultures to let the algorithm do your targeting
Why 400-500 iterations on a single ad format is normal, not overkill
The age-based cost analysis that reveals which audiences actually convert to paid
How Meta's Value Rules let you bid more on high-LTV users without killing reach
Campaign architecture: why separating ad sets by format and message unlocks scale
If you're running a subscription app and treating Meta like a checkbox, this episode will change how you think about paid growth.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App
11 Jun 2026
00:28:06
Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.
In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth:
Testing Reddit, X, paid ads, and influencers before going all in on the winner
Sending 500 DMs a day across verified accounts with 1,000+ followers
The "Paid promo" opener that cuts through flooded inboxes
Four deal structures, including his favorite: the minimum view clause
Keeping CPMs at $1 to $2 while RPM runs $3 to $4
One video that drove 1M views, $3,000, and his first 10,000 download day
Vetting creators by engagement, not follower count
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
04 Jun 2026
00:50:45
Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.
In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up.
Engineering your app to go viral by building shareability into the product itself
Why apps that help users earn money or get something back crush organic growth
The 1:10 manager-to-creator ratio that keeps top programs profitable
Engagement rate benchmarks: 7.5% to spark, 12%+ means you're going viral
How a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rate
The Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMs
Why the best UGC programs on SideShift pay $800/month for 60 cross-posted videos
How payment structure, not content, is what kills most creator programs
If you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App
26 May 2026
00:51:16
Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A.
In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth.
The first TikTok that drove tens of thousands of signups overnight with zero strategy
Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts
How comments, not views, predict whether a creator will actually convert
Why TikTok outconverts Instagram Reels, and when geography kills your results
Building features designed to look impressive on camera before a single video is filmed
The $100 per 100K views bonus structure keeping hundreds of creators motivated
If you want to build a creator program that compounds instead of churns, this one's worth your time.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
26 May 2026
00:58:21
Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.
In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here.
Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month
Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal
Using SpyTok to find formats that outperform an account's median by 200x
The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries
Why virality and conversion are two completely separate problems
How to correlate App Store ranking movements directly to specific TikTok posts
If you want a repeatable organic system that actually drives installs, this one is required listening.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
13 May 2026
00:56:24
Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.
In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing.
The 10-minute brainstorm that turned into GlamUp, a million-user app
One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily
How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale
Hard paywall right after onboarding beat explore-first by 50% conversion
Raising prices by 20% and watching conversion go up, not down
Building a creator course where 50% of graduates go viral within two weeks
Why 90% of Nicole's insights came from downloading apps herself, not from X
Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
06 May 2026
00:51:47
Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal.
In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook.
Building an Instagram audience and charging for manual reviews before the app existed
The TikTok batch system that produced a month of content in two hours using Figma and Excel
How a motivation-first onboarding sequence doubled revenue per user overnight
The eight-slide paywall carousel that made the subscription feel like a no-brainer
Photo pack upsells driving 11% of total revenue by targeting high-spending users
Retention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharing
If you want to see how product design and distribution combine to scale fast, this one delivers.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
28 Apr 2026
00:46:02
Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.
In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com. Watch on YouTube.
The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit it
How Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creators
Moving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rights
Why every ad needs captions: 80% of Instagram users scroll without sound
The green screen + human hook combo that outperforms pure product demos
How 300 owned creator contracts became a key asset in the seven-figure acquisition
Whether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)
20 Apr 2026
00:58:20
Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.
In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here.
The co-founder rule that shaped everything: never build a consumer app that can't go viral
How a roast format creators invented inside a custom scenario feature hit 52 million views
Running 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middle
Why 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategy
Paywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion
3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2%
If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy
14 Apr 2026
00:52:19
Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them.
In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run.
Why 40M views earned only $25K, and what actually converts
Building a "Navy SEALs, not the Navy" content team of 10-12 part-time creators
How hiring marketers (not influencers) powered 1B+ organic views
The onboarding change (5 to 13 screens) that boosted trial conversion 16%
Moving login after the paywall, and why it mattered
The 7-day trial extension that stops 27% of cancellations
If you're building a consumer app and need your content and conversion working together, this one's required listening.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)
04 Apr 2026
00:57:22
Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in.
In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format, 85 creators, and a math-first growth system.
The single video format behind 1.2 billion views with zero deviation
Breaking growth into one equation: views x conversion rate = revenue
85 creators posting 300 videos a day across four platforms
Why 29 out of 30 creators chose the pay structure that paid them less
The $20-per-video trial that screens creators in five days
A Discord-based AI agent trained on every million-view video
The two-paywall onboarding flow that outperforms a single hard gate
Going from $100K in debt to ~50% margins
Whether you're experimenting with UGC for the first time or trying to turn creators into a scalable growth engine, this episode is the playbook.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months
03 Apr 2026
00:56:50
Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.
In this episode of The Superwall Podcast, Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation.
Hiring the biggest influencer in sobriety as VP instead of paying per post
50-100K link clicks per month from a single creator relationship
The AI sponsor that handled 4 million messages in one year
Why the simplest feature, a sobriety timer, matters more than the AI
The trial reminder screen that lifted revenue 48% and annual subs 70%
Making annual the default selection to capture way more revenue
Why lowering price actually increased total revenue for price-sensitive users
The bootstrap alternative: pitch creators as the hero and split 50/50
Whether you're figuring out influencer deals, building an AI companion, or optimizing your paywall, this episode is a masterclass in stacking smart decisions fast.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
18 Mar 2026
00:52:47
Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight.
In this episode of The Superwall Podcast, Casper gives Joseph the view from the creator's side, the stuff creators never say out loud.
How to spot organic hits vs. boosted videos using like-to-view ratios
The exact pitch script that makes a top creator almost impossible to say no to
Two video formats responsible for all of Payout's significant revenue
Why never saying your app's name out loud is massive for conversions
The ManyChat automation that drove 50% click-through rates on DMs
Coordinating five creators on one day to chart #70-80 in the App Store
Why short-form videos still pull 30-50 views per hour 500 days later
The equity math shifting in creators' favor as dev tools get easier
Whether you're trying to land your first creator partnership or scale organic growth without paid ads, this is the playbook from the other side of the table.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days
17 Mar 2026
00:57:42
Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.
In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks.
Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a Stripe link, and collecting 2,000 signups and 90 paying users before writing any code
Posting 9 Reels a day on Instagram without getting penalized (TikTok killed their reach when they tried)
The internal tool that generated 10,000 video variations in under a minute, 5M views in month one
Using App Store pre-orders to seed 3,000 downloads the second Runify went live
Why he sold at 26 days instead of scaling to $100K/month, and kept 30% equity
His ideation checklist: find 1-3 apps doing $100K+/month, confirm they're not VC-inflated, then validate fast
Whether you're validating your first app or trying to compress the zero-to-exit timeline, this episode is the playbook.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
16 Mar 2026
00:54:01
Meet the 18-Year-Old Who Solved UGC Marketing (100M Views in 2 Weeks)
Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left to launch Methods to $1.2M ARR in seven days.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
15 Mar 2026
00:55:08
Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.
In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here!
Why Jay spent months making every video himself before hiring a single creator
The 75–80% watch-past-3-seconds benchmark that predicts virality
How he manages 60+ creators solo via WhatsApp — and why staying in the trenches himself is the secret
The "view trap": getting 300K views with 174 likes and what it taught him about clickbait
Why performance-based CPM ($1–$2/1K views) beats retainers — and how to earn creator trust first
Why paid ads don't work for social apps (and what does)
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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An Nayal - Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive
14 Mar 2026
01:00:10
An Nayal started with 0.8% day-30 retention. TikTok sits at 40%. Flamme, his couples app, now hits 50%.
In this episode of The Superwall Podcast, host Joseph sits down with An to break down how he rebuilt Flamme from the ground up—studying habit science, engineering emotional retention loops, and systematically generating 50 million organic TikTok views with zero ad spend. Watch it here!
How the carrot-and-stick retention model boosted day-30 from 0.8% to 50%—beating TikTok
Why the "stick" wasn't about losing a streak—it was about making your partner sad
The missing-out mechanic: answer the daily question, or you can't see your partner's response
The VSC framework (Viral, Scalable, Convertible)—why views are an ego metric
Why product demos convert 5–10x better than memes, even with fewer views
Running 20–30 TikTok accounts across numbered iPhones with unique Apple IDs and proxies
The 10-page AI playbook that generates 200 pieces of content a day—and why you update it manually
How giving first (not asking first) unlocked every key relationship that grew Flamme
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Jonathan Parra - I made 4,000 app paywalls and learned this
10 Mar 2026
00:56:50
Jonathan Parra has designed over 4,500 paywalls — more than anyone on Earth. As the former Senior Designer at Superwall, he spent three years building paywalls that helped enterprise apps grow revenue by 20–30%. Now he's sharing the exact playbook.
In this episode of The Superwall Podcast, Joseph sits down with Jonathan to unpack what actually converts — and what just looks like it should. Watch the full episode here.
Here's what you'll learn:
Why there's no perfect paywall — and the one simple layout that gets you 80% there
The stripped-down paywall that beat a detailed comparison chart by 111%
How cleaning up price packaging alone lifted conversions by 10%
The "no commitment, cancel anytime" hack he puts on almost every paywall
The gray hat drawer strategy that reframes yearly pricing as $0.76/week
Why native Swift UI–style paywalls outperformed custom designs "by quite a long shot"
The closed-loop app pattern behind the highest-converting paywalls
Design tests vs. price tests — and why most app builders are testing the wrong thing first
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
03 Mar 2026
00:44:20
Rafael Kramer turned a viral meme into a mobile game at 14 years old — and made over $100K in profit in a single month. Now, through his venture studio Mindmush, he's racked up 10M+ downloads across 50+ apps.
In this episode of The Superwall Podcast, Rafael breaks down his entire playbook with Joseph — from riding viral trends to building a distribution engine that's landed him multiple exits before turning 19.
Turning a viral DaBaby meme into 2M downloads using a no-code tool and one all-nighter
The dead-simple AdMob monetization strategy behind six-figure months — no in-app purchases needed
How one Skibidi Toilet YouTube Short hit 50M views and drove millions of game downloads
Why 50/50 rev-share deals with influencers crush flat-fee sponsorships
The face-scan-before-paywall trick that weaponizes sunk-cost psychology
Hiring high schoolers to run faceless UGC pages for near-free installs
Why follower count means nothing — and what to look for in the comments instead
His biggest swing yet: a wellness app built to prove viral skills transfer to real products
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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Nic Weber - Meet The Guy Who Solved TikTok
24 Feb 2026
00:39:08
Nic Weber's platform helped founders generate 2.5 billion views in just one year. Now Noise drives 30-cent app installs by treating TikTok growth like a science experiment instead of a creative gamble.
In this episode of The Superwall Podcast, Nic breaks down the exact system he built to crack viral growth: the "eggs theory" that revealed tiny details drive millions of views, the two-pronged content strategy mixing high-effort UGC with retargeting slideshows, and how 50,000 simultaneous creators create an unfair distribution advantage.
Why "Don't get a second job" hit 22 million views while "Everybody needs a side hustle" flopped—same video, four-word difference
The "shots on goal effect" that makes 100,000 daily posts find viral winners faster
How videos with just 500 views still convert when TikTok serves them to the right audience
The dual campaign playbook: viral UGC for awareness, mass slideshows for conversion
TikTok's "daily views budget" theory that explains why flooding a niche doesn't always work
Why copying what already works beats trying to be creative from scratch
Whether you're validating your first TikTok strategy or scaling organic growth, this episode shows the exact playbook Nic used to turn viral marketing into predictable science.
Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/
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Enjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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Ryan Thorpe - Meet The Guy Dominating The App Store
17 Feb 2026
00:54:08
Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day.
In this episode of The Superwall Podcast, Joseph sits down with Ryan to break down the exact playbook behind Reflective Apps. Ryan reveals how they trained 250 content creators, spent 75% of their annual ad budget in January when costs dropped 50%, and scaled one video with 66.9 million views that they still can't explain.
You'll learn:
The three-tier ad scaling system that took Done to #1 in the App Store
How to build a creator army from 2K-20K follower accounts ($30-$100 per video)
Why the first Sunday after New Year's is the "Super Bowl" for app downloads
The viral formula: 25-27 frame cuts in 10-15 seconds with trending sounds
Seasonal arbitrage: why January acquisition costs are 50% cheaper
How Ryan's now building Fload—AI employees that grow apps while you sleep
Whether you're launching your first app or scaling to millions, this episode shows you the factory system that turns chaos into predictable growth.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About
10 Feb 2026
00:57:26
Ivan Peskov and Nicholas Tsvietkov cracked organic growth without making a single video. They posted 300,000 Instagram comments and generated 7,000 clicks—building SteelAlive into a distribution engine that automates what entire marketing teams can't scale.
In this episode of The Superwall Podcast, Ivan and Nicholas walk through their entire playbook with Joseph—from running Minecraft servers to generating 100 million TikTok views to building custom Android infrastructure that runs 20 accounts per phone.
What they cover:
How 300,000 Instagram comments drove 7,000 app clicks at 15% profile-to-link conversion
The custom Android ROM that tricks platforms into thinking each account is a real person
Why transparent "I co-founded this app" comments convert better than covert tactics
Scaling from 60 phones to 1,000 devices posting 21 million comments monthly
Their MVP platform launching this week—think Instantly.ai for Instagram comments
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
03 Feb 2026
00:55:41
Dmitri Mirakyan started YourMove AI as a drunk joke at a party. Two and a half years later, the app hit $30K/month at 80% margins with over 1 million users—and he sold it.
In this episode of The Superwall Podcast, Dmitri breaks down the bootstrap playbook: how he turned major media coverage into an SEO machine, hired 10-12 Upwork contractors while keeping his day job, and scaled profitably by funneling his tech salary into growth experiments. Now he's building Creed, backed by a16z Speedrun.
You'll learn:
How PR on Fox, CNBC, Wired, and WSJ didn't drive users—but built domain authority that powered SEO for 50% of traffic
The contractor playbook: managing 10-12 Upwork freelancers working just a few hours per week each
Why he stayed at Opendoor until $20K/month revenue, using his salary to fund experiments
The exact moment he knew it was time to quit (spoiler: a perfectly timed layoff with severance)
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M
27 Jan 2026
00:48:24
Jack Friks scrolled TikTok every morning for an hour, found what worked, and copied it. That "lazy" strategy took his app from $0 to $15,000 in a single month.
In this episode of The Superwall Podcast, Joseph breaks down how Jack built four apps—one got a $1M acquisition offer he turned down, another hit 100,000 downloads in 10 weeks. Watch the full episode here.
You'll learn:
The 15-minute scrolling ritual that finds winning formats
Why making the same video 400 times generated 5 million views
The 8-second format that converted 20x better than slideshows
How one Twitter thread brought 40,000 downloads overnight
Whether you're cracking organic growth or validating your first app, this shows how one founder went from nothing to multi-app portfolio revenue by copying what works.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How
20 Jan 2026
00:48:06
Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code.
In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how to actually reach influencers (hint: not DMs), the Figma mockup strategy that wins partnerships, and why equity deals beat paid promotions when you're starting out.
Here's what you'll learn:
How Connor's partner Casper drove 35,000+ clicks with ManyChat integration
The email outreach method that gets influencer responses (find their YouTube email)
Why building apps in niche markets beats competing with unicorns
The "highest leverage activity" mindset that scaled Connor from $0 to $1M ARR
Whether you're validating your first app idea or struggling with distribution, this episode shows you exactly how to flip the traditional model and partner with influencers who actually care about your success.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Roger Chen - How I Built the #1 App on The App Store (Twice)
13 Jan 2026
00:42:12
Roger Chen built two consumer social apps that hit #1 on the App Store. Lobby reached 500,000 daily active users across five countries. Bro, his AI companion app, topped the US charts. The wild part? He validated both ideas before writing production code.
In this episode of The Superwall Podcast, Joseph sits down with Roger to break down his unconventional playbook. Watch the full conversation here. Roger's refreshingly transparent about what actually works versus what's just noise—from using PowerPoint mockups that hit 7.9 million views on TikTok to the exact growth feature that made Lobby explode across multiple countries.
Here's what Roger covers:
Pre-validating products with PowerPoint mockups before building anything—his co-founder filmed fake prototypes using Protoy that looked real enough to test user interest at scale
Why ads are for validation, not scaling—spending a few thousand dollars on TikTok ads gives you instant feedback instead of burning months building in isolation
The group picture feature that changed everything—Lobby users could take synchronized boomerangs during video chats, share to Instagram Stories with watermarks, creating FOMO for friends not in the hangout
Network density as the real growth lever—Lobby struggled for a year until it went viral in Israel, where 60% of users got five friends on day one (versus 20% elsewhere), leading to 25-30% 90-day retention
How one viral TikTok mockup hit 7.9M views—the Bro concept resonated even though viewers spotted it was staged, proving the idea worked before any code was written
Scaling with 50 TikTok creators testing formats—Roger admits he couldn't predict what would work, with some "ridiculous" concepts hitting 2.3M views while polished ideas flopped
The one-minute call that solved temporal density—forcing everyone online at the same random moment each night, inspired by BeReal's synchronous magic
Using AI to create context, not content—Bro floats over your texts and apps as an ambient companion that augments social interactions instead of replacing them
Whether you're validating your first app idea or trying to crack product-led viral growth, this episode shows you the exact playbook Roger used to hit #1 on the App Store—twice—without paid user acquisition.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Kyle Fowler - How I make $42k/mo passively with simple no-code apps (copy me)
06 Jan 2026
01:02:39
Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's.
In this episode of The Superwall Podcast, Kyle breaks down how two weeks of keyword research turned into years of passive income, why he hired his friend Jacob from Wendy's instead of a marketing agency, and how they're now scaling to 7,600 TikTok posts per month using a platform that costs $1 per thousand views. Joseph digs into the exact ASO strategy, the repeatable TikTok format that drives "what's the app?" comments, and Kyle's philosophy that every growth channel probably works—you just have to commit long enough to figure it out. Watch the full episode here.
Two weeks of Sensor Tower keyword research that held the #1 App Store ranking for "baseball card scanner" for 2-3 years straight
The Reddit validation method: 12-15 replies in r/baseballcards before writing any code, $60 in revenue on launch day
Why switching from $4.99 one-time purchase to $5/month subscriptions exploded revenue from $10K to $30K+ monthly
The exact TikTok slideshow format: 3-5 seconds of desirable card + in-hand app scan + value reveal = repeatable viral content
How Noise platform lets them generate 7,600 posts per month across 150+ creators at just $1 CPM ($2,600 for 27 million views)
Kyle's "learn it yourself first" hiring philosophy: why he mastered TikTok before bringing on Jacob, then replicated the entire playbook for Scanémon ($9K MRR)
The "everything works" mindset that most founders miss—stop channel-hopping and commit to one until you crack it
Why bootstrapping forced better decisions: no VC cash meant learning each channel deeply instead of throwing money at agencies
How being "overly on Twitter" and the Consumer Club Discord accelerated his learning through founder-to-founder knowledge sharing
Whether you're trying to crack ASO in an underserved niche or scale organic TikTok without burning cash on agencies, Kyle's playbook shows exactly how two simple apps hit $41K MRR through relentless iteration and picking one channel at a time.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy
30 Dec 2025
00:57:05
Matt Gittleson didn't hire influencers with big follower counts. He found creators in beauty and lifestyle niches, spotted what he calls "camera charisma," trained them from scratch, and now Jenni AI's UGC program has racked up 75 million views at under $2 per thousand views—helping push the company past $775K MRR.
In this episode of The Superwall Podcast, Matt breaks down his entire playbook with Joseph: how he scaled from 0 to 150 creators in three months, why one of his best creators made $5K last month after bombing her first 25 videos, and the "engagement bait" format that scored 30 million X views. Matt doesn't use creator databases or chase stats—he doom scrolls for hours looking for three things: how emotive they are, whether the first frame looks aesthetic, and if they're naturally extroverted yappers.
Here's what you'll learn:
The "camera charisma" checklist that finds hidden gems everyone else overlooks—and why lower follower counts get you better deals
How Matt's first-ever TikTok got 245K views and led to Jenni AI acquiring his startup through an Instagram DM with eye emojis
Why "engagement bait" crushes pure rage bait—the exact format that divided opinion and got 30 million organic X views
The cold DM strategy for skeptical micro-creators who've never done brand deals (all lowercase, specific social proof, zero fluff)
How to reverse engineer viral formats from different niches—Matt now builds product features specifically for TikTok formats
Why aquihiring young founders beats hiring pure creators (they understand conversion, not just virality)
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
23 Dec 2025
00:32:11
Reed Manata Built Fitted to 600K Downloads By Paying a Creator $20 Per Video
Reed Manata started as a caddy grinding for a Penn State scholarship, built an 18-city laundry service without owning a washing machine, then pivoted into something nobody saw coming: an AI fashion app that racked up 500 million views and 600,000 downloads. Now Fitted generates $150K in revenue while sitting on hundreds of millions of dollars worth of closet data.
Here's what makes this story different—Reed built distribution first, then the product. He found a creator with viral potential (Max Gomez, who had 50K followers), paid him $20 per video to test content, and when traction hit, brought him on as co-founder with meaningful equity. The result? Downloads for 1 to 15 cents each. Max went from making outfit videos in class to driving half a billion views for Fitted.
What you'll learn:
The exact "crawl, walk, run" partnership structure that turned a $20-per-video deal into a co-founder relationship
How pre-validating with organic TikTok content (before building the product) led to 100K waitlist signups in one week
Why Reed spent six months rebuilding the mobile app after the web version flopped—and how one viral video after launch drove hundreds of thousands of downloads
The content formula that generates one viral video per month, and why Reed tests new features on TikTok before coding them
How Fitted is positioned to become an AI resale marketplace with data brands can't access—what people actually wear versus what they buy
Why Reed is making the app entirely free to remove friction, then going "scorched earth" on celebrity and athlete partnerships
The TaskRabbit integration that solves onboarding friction by having professionals digitize your closet for you
How Fitcoin (Fitted's crypto token) does $4M in daily volume and quietly onboards consumers into Web3 through familiar in-app purchases
Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook a bootstrapped founder used to hit $150K revenue with zero paid ads—by building distribution before product.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall
16 Dec 2025
00:43:03
Vahe Baghdasaryan took one app from a 1.1% install-to-paid conversion rate to 4% in five months—without spending a dollar more on user acquisition. That's nearly a 4x revenue increase just by fixing paywall leaks. Now his company Tangent has helped apps generate over $50 million in revenue from 10,000+ paywall experiments.
In this episode of The Superwall Podcast, Vahe breaks down the exact playbook he uses to spot money leaks hiding in plain sight. Our host Joseph digs into everything from multi-step paywall mechanics to psychological triggers that boost conversions by 40%. Watch the full interview here.
Here's what Vahe reveals:
Why copying famous paywalls kills your conversion—and the contextual factors most founders ignore
The multi-step paywall strategy that doubled Claim's trial start rate to 34% (vs. 15% benchmark)
How mentioning "free trial" 5-7 times across screens crushes purchase anxiety
The trial toggle feature that captures 10% more revenue by letting users skip trials for instant discounts
Transaction abandonment tactics: offer 80% off with trial, 90% off without—then add an undiscounted option for price anchoring
The spin wheel gamification tactic (borrowed from e-commerce) that doubles conversion vs. static discount displays
Why $3.33/month pricing outperforms $2.99—unconventional numbers signal authenticity
Four high-leverage paywall placements: session start, contextual actions, premium gates, and transaction abandonment
Whether you're stuck at a 2% conversion rate or trying to scale past seven figures, this episode shows you exactly how to plug revenue leaks without touching your product or growth budget.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)
09 Dec 2025
00:25:43
Julian Alvarez scaled Jungle from $2K to $100K monthly revenue by breaking every rule about consumer app growth. He mass DM'd 200 people until Twitter banned him, hit a $20K payday from one micro-influencer video, then watched that strategy completely fall apart. Now Jungle runs 40 UGC creators posting 400 videos per week—and Julian's already planning what's next because this growth hack won't last forever.
In this episode of The Superwall Podcast, Julian walks through the real story behind scaling an AI study app—the wins, the failures, and why the tactics that print money today might be dead in six months. Joseph digs into the full conversation here.
Here's what Julian breaks down:
The two-week distribution sprint that forced them to stop touching the product and figure out if anyone actually cared (spoiler: they did)
How one micro-influencer video generated $20K in revenue and took them from $2K to $15K MRR in two weeks—then why they couldn't replicate it
The UGC machine pushing 400 videos per week at $2 CPMs with 30 creators posing as students who "discovered" the app
Why traditional UGC is dying: consumers are catching on to inauthentic content and every third video being a hidden ad
The gamified tree that increased engagement 70% and became an underrated growth loop when students see it on each other's screens in libraries
Their three-phase onboarding strategy that gets 30-40% of users from word of mouth by reducing time-to-magic
The retention reality check: it's 10-100x harder to move than top of funnel, and bootstrap founders in survival mode can't afford to wait for long-term plays
Why growth hacks are temporary by nature—they exploit market gaps that eventually get filled, forcing constant experimentation
Whether you're trying to get your first 100 users or scale past $10K MRR, Julian's playbook shows you exactly what works right now and why you need to be ready to burn it down when it stops working tomorrow.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Daniel Kwon - He made $2.2M from building simple apps. Here's how (no-code)
02 Dec 2025
00:33:02
Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid Ads
Daniel Kwon made one video, looked at his co-founder 30 minutes later, and said, "That video is going to hit 10 million views." It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call "too simple to work."
In this episode of The Superwall Podcast, Joseph breaks down Daniel's entire growth playbook: how he "Frankensteins" viral content, why his lowest-quality videos outperform polished productions, and how he spots cultural movements before they peak.
What you'll learn:
How "Frankensteining" one viral classroom video generated 150M views and $500K in 30 days by merging clips that already resonated
The "us versus them" positioning that turns movements into revenue (students vs. busy work, anime fans vs. real life)
Daniel's influencer playbook: $1-2 CPM deals that generated $50K/month with 6-7x ROI
The TikTok Shop framework that reads like Amazon reviews and drove Final Boss Sour to #1 in food & beverage
How Shepherd got 100K downloads in 2 weeks by riding Christianity's momentum wave with just 7 videos
The three-framework cold-start system: founder-led content, full-time UGC creators, and strategic influencer partnerships
Why you shouldn't touch paid ads until you've cracked 5 winning organic formats
What happened when his university threatened to sue over Conch AI—and the expensive lessons about building in public
Whether you're validating your first app or trying to crack organic growth, this episode shows you exactly how Daniel turned cultural frustration into three profitable exits before age 23.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Phoenix Do - Copy This Strategy, It'll Blow Up Your App
25 Nov 2025
00:26:26
How Phoenix Hit 100K Downloads and $25K MRR With One Viral Format
Phoenix Do didn't just build an app—he found a viral ChatGPT trend (girls posting emotional "day in your dream life" stories), packaged it into a manifesting app called Copia, and hit $25K MRR with 100,000 downloads using purely organic TikTok marketing.
In this episode of The Superwall Podcast, Phoenix breaks down his entire growth playbook: the exact hook-and-demo format that drove a 10% view-to-download rate (when 1% is normal), how he doubled paywall conversion by fixing onboarding trust issues, and why he scaled to 40 UGC creators in the 50K-250K follower range instead of chasing mega influencers.
We cover:
The 10 million view Instagram video that validated the entire concept
Finding Sarah Pearl (2.5M TikTok followers) who sold 100K books with the same format
Why 50% of users dropped off before the paywall (lack of trust in onboarding)
Doubling conversion from 50% to 85-90% with social proof and progressive questions
The "crash out" button experiment that got 13 million views with just two slides
Phoenix's hot take: "If you do a hard paywall, it's because your app is ass"
Why he targets 50K-250K follower creators instead of mega influencers ($1 CPM baseline)
The Astronomer CEO daughter stunt: 5 million views, terrible conversion (no clear demo)
Building for retention vs. just downloads: trigger, action, variable reward, investment
Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook Phoenix used to hit $25K MRR with zero paid ads—just repeatable UGC formats and ruthless funnel optimization.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
18 Nov 2025
01:05:51
How Two Founders Hit $30K/Month Profit Using Only Organic TikTok (Zero Ad Spend)
Alejandro Sanchez and Mario Ortiz Manero didn't start by building an app. They started with a TikTok video about an app that didn't exist yet. That video went viral, they built the MVP in two weeks, and now Pushcroll generates $30,000 in pure profit every month using completely organic marketing.
In this episode of The Superwall Podcast, Alejandro and Mario break down their entire growth playbook: the exact TikTok format that drove a 10% view-to-download conversion rate (when 1% is normal), the ManyChat hack that sent 90,000 automated DMs and 10x'd engagement, and how they built a 4,000-person Discord community that shapes every product decision.
We cover:
Pre-validating the idea with one viral TikTok before writing any code
The over-the-shoulder TikTok hook that prints millions of views
Why their 70% paywall conversion comes from Alex Hormozi's value equation
The ManyChat automation that sent 90K DMs and boosted algorithm reach
Building a Discord community that runs instant A/B tests on design
Why US users convert at 2x the rate of European users (and what to do about it)
The $2K influencer mistake that taught them to validate organic first
How they turned failed influencer collabs into a repeatable organic system
Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook two bootstrapped founders used to hit $30K/month profit with zero paid ads.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Zuhair Lakhani - How to Make Viral Content 100% Using AI in 2025
11 Nov 2025
00:27:59
How This Guy Hit $100K in One Month Using 100% AI-Generated Content
Zuhair Lakhani built phone farms, raised $1M from A16Z, and generated 4.7 million views in under 4 weeks with just 15 accounts. His secret? A complete AI content system that handles everything from creation to distribution while dodging platform detection.
In this episode of The Superwall Podcast, Zuhair breaks down how he went from sneaker botting to building the most sophisticated AI content operation in the game. His startup Double Speed uses physical phone farms (real devices running custom software), AI-generated content templates, and automated feedback loops that make videos more viral over time.
We cover:
How he made $100K in month one selling posters using only AI content
The 95/5 rule: why AI should do 95% and humans refine the last 5%
Building physical phone farms to bypass TikTok's emulator detection
Why he uses real devices instead of Android emulators (and how it works)
Supreme-style hype tactics that got 6,000 people on a restaurant waitlist
The "attention intelligence" feedback loop that improves content automatically
How to find winning formats and turn them into templates
Why the first few slides should show "too much work" before your easy solution
Whether you're building a consumer app or trying to crack organic growth at scale, this episode shows you the bleeding edge of AI content systems and how to automate virality without getting banned.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
03 Nov 2025
00:23:45
He Built a $120K App in 6 Months, Then Sold It Within a Week
Lotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.
In this episode of The Superwall Podcast, Lotts breaks down his repeatable system for building and selling apps: from finding viral TikTok formats that drove 70% of installs to running Meta ads at 39 cents per install in the US market. While most people struggle to build their first successful app, Lotts has sold four.
We cover:
Why he copied One Sec's breathing mechanic for Christians (and made $120K ARR)
The single TikTok video that drove 70% of all app installs
How to turn organic content into profitable paid ads
Why ads beat subscriptions when conversion is low but retention is high
Exit strategy: why he takes the 3rd highest offer if it closes fast
Twitter ads targeting celebrity pastor followers at 2 cents per install
The faith space goldmine: from Bible games to survival apps
Why you should get your "first nut" before chasing millions in ARR
Whether you're building your first app or looking for repeatable systems to scale, this episode shows you how to spot opportunities in underserved markets and turn them into six-figure exits.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...