Explore every episode of the podcast The Sugar Show

Sarah Herbst didn't set out to build a million-dollar business—she set out to help people feel confident, safe, and cared for. Along the way, she created Sugar Bar, became known as the Million-Dollar Sugarist, and founded Sugar Con, one of the fastest-growing events in the sugaring industry.

In this episode, Shannon sits down with Sarah to talk about the journey behind her success, the lessons she's learned as a business owner, and why culture, education, and community have always come before chasing revenue.

They also take you behind the scenes of this year's Sugar Con, sharing what attendees can expect, how to get the most out of the event, the new Sugar Skills Bar, networking tips, and why investing in the right education can completely change your career.

Whether you're attending Sugar Con or simply looking for inspiration to grow your business, this conversation is packed with practical advice, honest stories, and a reminder that the best businesses are built by putting people first.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Butt care might not be the first thing that comes to mind when you think about growing your business—but it should be.

In this Road to Sugar Con episode, Shannon and co-host Armando (The Sugar Daddy) sit down with Rob Cottner of Asset* to talk about one of the fastest-growing categories in treatment room retail. From hemorrhoids and post-Brazilian care to treatment protocols, client education, and retail strategies, this conversation explores why perianal skincare is becoming an important part of professional hair removal services.

If you've ever wondered how to confidently talk to clients about butt care, improve their aftercare experience, and add a unique retail opportunity to your treatment room, this episode is packed with practical tips, industry insight, and plenty of laughs along the way.

Join us as we get to the bottom of why Asset* is changing the conversation around butt wellness—and why you won't want to miss them at Sugar Con.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

You can have flawless technique and still wonder why your books aren’t full. The uncomfortable truth is that in body sugaring, the difference between “good” and fully booked often has nothing to do with how perfectly you flick. It’s the experience clients feel, remember, and talk about when they’re back in their car texting a friend your name.

I’m joined by SugarCon speaker  Mabel Machabvunga Butler, founder of Tapira, longtime educator, and spa owner with a deep commitment to doing this work with class, care, and consistency. We talk about why SugarCon matters for sugaring practitioners, how to research educators before you spend your time and money, and what to look for when a topic sounds vague but the speaker might be a game changer. If you’re trying to plan your conference day wisely, this will help you choose sessions that actually change how you work behind the table.

Then we go where most trainings don’t: customer experience. Mabel breaks down what makes a client choose you, stay loyal, and happily rearrange their schedule for your next opening. We explore the client lens, the tiny “holes” that quietly damage retention, and the practical elements that create safety, professionalism, and trust, whether you work in a one-room studio or a larger spa. We also share how giving back is woven into business through Tapira’s sugar mats supporting women in Zimbabwe.

If you’re ready to become highly sought after for more than technique, listen through and take notes. Subscribe, share this with a Sugar Pro friend, and leave a quick review so more beauty pros can find the show.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if being busier isn't the answer?

In this episode, Shannon sits down with Sugar Con speaker Christy Mehelich, owner of The Sugaring Hut, to talk about goal setting, sustainable growth, and creating a business that works for you—not the other way around.

Christy shares her journey from new esthetician to successful spa owner, the lessons she learned while growing a team, and the moment she realized she needed to reconnect with her purpose before burnout took over.

Together, they discuss:
• Why busy isn't the same as profitable
• How to stop setting goals that turn into guilt
• The power of reconnecting with your "why"
• Creating actionable plans you'll actually follow
• Building a business that supports your life and long-term success

Whether you're a beauty school student, solo esthetician, spa owner, or industry veteran, this conversation is packed with practical advice to help you move forward with more clarity, confidence, and intention.

If you've ever felt overwhelmed, stuck, or unsure of your next step, this episode is your reminder that success isn't built by doing more—it's built by doing the right things on purpose.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Reactive skin after hair removal can shake a client’s trust fast, even when your technique is solid. We’re raising the bar on intimate care by treating calm skin as a core part of the service, not a bonus. When clients leave your room comfortable and confident, they rebook more, refer more, and stop bracing for the “post-wax fallout” they’ve come to expect elsewhere.

I sit down with Melissa Mercado from Hale And Hush to talk sensitive skin, corrective care, and what’s really going on when irritation shows up in intimate areas. We dig into skin logic: why inflammation, hives, and histamine responses can flare during allergy season, how barrier stress and friction can stack the odds against you, and what simple corrections can change outcomes immediately. Melissa also shares how a sensitive-skin skincare line became a go-to in treatment rooms far beyond the face, supporting areas like underarms, inner thighs, and bikini zones with protocols designed for reactive skin.

We also get practical about communication and client compliance. Aftercare works best when it’s short, calm, and consistent, so I share a 15-second aftercare script you can make your own plus a “calm skin audit” you can try with one client this week. If you want better post-sugaring results, fewer bumps and flare-ups, and clients who feel truly cared for, this one is for you. Subscribe, share this with a beauty pro friend, and leave a review with the #1 question you want answered about intimate aftercare.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Welcome back to The Sugar Show—your go-to podcast for beauty pros ready to master sugaring the smart way and build a career that loves you back.

A lot of estheticians think “male Brazilian” is a single, obvious service—but it’s not. If you’ve ever felt unsure what men actually want, nervous about working with male anatomy, or worried about awkward moments in the treatment room, this conversation was made for you.

In this episode, Shannon (The SugarMama) sits down with Armando of The Sugar Daddy NYC as part of our Road to Sugar Con series. What starts as a conversation about his journey quickly opens up into something bigger—how leaning into a niche, staying curious, and truly understanding your clients can completely transform your business.

We explore the importance of client communication, why “take it all off” is often the wrong assumption, and how creating a safe, professional experience is what keeps clients coming back. This episode also touches on the topics most people avoid—like navigating vulnerable moments in the treatment room with confidence, clarity, and professionalism.

You’ll also get a behind-the-scenes look at what’s coming next—from our upcoming male Brazilian sugaring course to what we’ll be teaching live at MECA and Sugar Con.

Whether you’re looking to expand your services, build confidence, or step into new opportunities, this episode is your reminder that growth comes from being willing to learn, adapt, and try something new.

🎧 Tune in and come along for the ride to Sugar Con.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Trying to grow a beauty business in a treatment room can feel strangely lonely, even when your books are full. If you’ve been telling yourself you should be able to figure it out on your own, we want to challenge that. Going solo without education and without community doesn’t make you tougher, it usually just makes the climb slower and more stressful.

We’re kicking off the Sweet Success Series: The Road to SugarCon, and we’re sharing why conferences and real peer connection can change a sugaring career. We talk about what community actually gives you in real life: accountability, clear standards, support when you hit a weird skin situation, a reality check when you’re spiraling, plus friendships, referrals, and momentum. We also get practical about the “aha” moments that happen when an educator makes one small adjustment to your hand pressure or technique and suddenly everything clicks.

We also dig into the part no one loves talking about: budgeting. We walk through simple ways to plan for a once-a-year professional conference without debt, from setting aside tips and automating savings, to a small service-price bump or skipping a non-essential subscription for a few months. You’ll leave with a clearer picture of what SugarCon offers, why Cleveland surprised us, and how to start planning your growth intentionally.

If you found this helpful, subscribe, share it with a sugar pro friend, and leave a quick review so more beauty pros can find the community they’ve been missing.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if your sugaring career felt as smooth and controlled as your best mold and flick? We’re opening the door to our next era with a five‑pillar approach that blends smarter education, thoughtful products, real community, and a future‑focused plan you can actually follow. From a revamped basic certification to a hands‑on method that finally syncs your brain and your hand, you’ll hear how we’re simplifying technique, boosting confidence, and turning consistency into client loyalty and revenue.

We talk candidly about what’s buzzing across the industry—why SugarCon left us energized, the power of collaboration over competition, and how intimate retreats sharpen both skill and mindset. You’ll learn how seasonality and humidity guide paste selection, why a calming duo can rescue reactive skin, and where our new Love2Sugar Collection fits: pastes for control and flow, plus a clean pre‑ and post‑care lineup with soothing and ingrown solutions designed for predictable, gentler results. It’s brand‑agnostic on purpose, so you can test, compare, and build a backbar that works for your climate and clientele.

Most importantly, we map a path you can personalize: a six‑month commitment to skill building, a clear target for 2026, and a “sweet 16” vision that shapes your legacy—whether that means mentoring, opening a second location, or simply owning your city’s sugaring scene. We’re also sharing how we’re handing off our shop to create more room for teaching across California, Colorado, and beyond, with opportunities to train, travel, and even join our educator team. Ready to stop juggling and start focusing on the work that moves the needle? Hit play, grab a notebook, and design the career you’ll be proud of.

If this conversation sparked ideas, subscribe, share it with a sugar pro who needs a boost, and leave a quick review to help more pros find us. Your next six months start now—what will you commit to?

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if the best service you offer isn’t a technique, but how you notice? We pull up chairs in the Sugar Mamas lobby with Daria—our social media lead and podcast editor—to explore sensory needs, anxiety, and the small choices that turn a treatment room into a safe room. From the rose scent that reads “too much” to the steam that feels like suffocation, Daria shares what many clients never say out loud and how simple, specific check-ins can change the whole experience.

We dig into intake forms as living documents—beyond meds and allergies—adding clear questions about scent tolerance, temperature, music volume, lighting, hot towels, and step-by-step narration. You’ll hear how to read ultra-quiet clients without guessing, create Plan B product options, and take notes that matter so each return visit starts from care, not trial and error. We also talk practitioner honesty and boundaries: how to set a calm tone on low-social days, stack your schedule to reclaim real rest, and choose tiny resets that protect your energy without hurting your business.

Daria also introduces Just Breathe Confessionals, her new reflective podcast about anxiety, heartbreak, and the messy process of becoming. She explains how speaking truths out loud softens shame and why caregivers—esthetician, sugar pro, or massage therapist—need self-love and community to sustain the work. If you’ve been looking for practical, trauma-informed client care, sensory-friendly skincare tips, and smart burnout prevention for beauty professionals, this conversation meets you where you are.

Listen now, subscribe for more human-centered esthetics, and share this episode with a pro who could use a gentler way to care—for clients and for themselves. Have a question or a sensory tip that works in your room? Drop us a note and join the conversation.

If you’d like to check out Daria’s podcast, Just Breathe Confessionals, you can find her on Instagram @justbreatheconfessionals
and listen anywhere you get your podcasts.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Trademark attorney Joey Vitale returns with game-changing news for sugar professionals looking to protect their businesses in an increasingly competitive marketplace. Since our last conversation, the legal landscape has transformed dramatically, creating both new challenges and powerful opportunities for beauty business owners.

The digital revolution has made starting a business easier than ever, but this accessibility has created unprecedented challenges for legitimate entrepreneurs. Joey reveals how AI tools like ChatGPT often provide misleading legal advice, guiding users toward solutions they want to hear rather than legally sound approaches. For sugar professionals navigating trademark waters, this underscores the vital importance of expert guidance.

The most exciting revelation? Google has introduced a blue verified checkmark feature in Gmail that gives trademarked businesses a significant marketing advantage. Only companies with registered trademark logos can access this verification, which helps ensure emails consistently land in primary inboxes rather than spam folders. This represents a seismic shift in how digital platforms are beginning to recognize and reward legitimate businesses through trademark registration.

Joey also shares invaluable insights about strategic naming for beauty businesses. Rather than selecting obvious industry terms (which are likely already trademarked), successful brands are increasingly choosing distinctive, unexpected names that allow for memorable visual identities. This approach not only improves trademark availability but creates more distinctive branding that stands out in a crowded marketplace.

Whether you're just starting your sugaring business or looking to protect an established brand, this episode offers concrete strategies for navigating the complex world of trademarks. Joey outlines multiple pathways to protection, from DIY approaches for those on tight budgets to comprehensive legal services for businesses ready to invest in full protection.

Ready to take your sugar business to the next level? Discover why trademark protection has evolved from a legal precaution into a powerful business advantage that can transform how customers find and interact with your brand.

Joey Vitale's Book: Legally Legit. https://a.co/d/gqwnnyF

Free Call Page: www.indielaw.com/call  (If you mention Shannon or the Sugar Show podcast and move forward, they’ll get $300 off any package)

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Kate Sprouse stumbled upon sugaring while teaching at a holistic aesthetics school, and something about this ancient hair removal technique captivated her completely. "Once you touch sugar," she explains, "once I held it, once I got certified, I started playing around with it at home. I sugared any friend or family member that would come around, and I was like this is it? This is the ticket?"

Fifteen years later, Kate's intuition has proven remarkably accurate. Her Portland-based business, Sugar Me, now boasts two thriving locations and recently claimed the coveted "Best Hair Removal" title across all techniques in Portland's 2024 citywide competition. This recognition feels especially meaningful as it signifies sugaring's emergence from relative obscurity into mainstream awareness.

What truly distinguishes Kate's business model isn't just her singular focus on perfecting the sugaring craft, but her revolutionary approach to team building. Rather than viewing employee departures as failures, she's created an ecosystem where team members can flourish under her guidance and eventually open their own studios—with her full blessing and continued support. "I've kind of created a business model where they come, they work, and if they wish to, then they can go out and do their own business as well. And that cycle has kept rolling through," Kate explains. This philosophy of abundance—believing there are always more than enough clients for everyone who does quality work—challenges conventional business wisdom but has created a tight-knit community of sugar professionals in Portland.

For those considering entering the sugar world, Kate offers simple wisdom gained from her journey: recognize that success is "a marathon, not a sprint," appreciate each chapter of your professional development, and understand that business ownership requires entirely different skills than being an excellent practitioner. Want to experience this unique approach firsthand? Visit Sugar Me in Portland, where Kate and her team continue redefining what professional mentorship looks like in the beauty industry.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice.

Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorfully described as feeling like "someone had punched me in the butthole"). After discovering the magic of sugaring, he built a thriving business with an all-male staff focused on professional, expert care for clients with male anatomy, regardless of gender identity. His approach fills a crucial gap in the beauty industry, creating a safe space where transgender, non-binary, straight, and gay men all receive specialized care without judgment.

The conversation delves into professional considerations unique to male sugaring - from handling spontaneous physical responses to understanding the wide variations in service requests. They discuss how male clients tend to be exceptionally loyal, following instructions meticulously and maintaining regular appointments, though they often need simplified home care routines. Armando shares his expansion plans beyond sugaring into facials, body treatments, and hair growth services, recognizing opportunities to introduce men to skincare they might not otherwise seek.

For practitioners interested in male sugaring, this episode provides invaluable insights from two industry leaders. Shannon and Armando are developing specialized training through Love to Sugar, promising to elevate standards across the industry. Whether you're a sugaring professional looking to expand your services or simply curious about this specialized practice, you'll appreciate their candid, professional approach to a topic rarely discussed so openly.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What happens when a traumatic waxing experience leads to entrepreneurial triumph? Meet Georgia, a sugar professional who transformed her small-town Wisconsin beauty practice into a thriving business supporting her entire family.

Georgia's journey began with a horrifying waxing incident during her pregnancy that sent her to the emergency room and took months to heal. Searching for safer alternatives, she discovered sugaring—but found no practitioners within hundreds of miles. This gap in the market sparked her determination to become the solution her community needed. Starting with just $500 and a borrowed massage table, Georgia built her business jar by jar until she became the "sugar queen" of Eau Claire, Wisconsin. Her success has allowed her husband to stay home with their children while she supports the family through her passion for natural beauty treatments.

The conversation shifts to a hot topic affecting sugar professionals everywhere—the rise of laser hair removal franchises and at-home devices. Rather than viewing these developments as threats, Shannon and Georgia discuss how to reframe them as opportunities for collaboration. They explore the unique benefits of sugaring that laser can't replicate: effectiveness on all skin tones and hair types, natural ingredients, and the irreplaceable human connection that comes with the boutique sugaring experience.

For beauty professionals wondering how to navigate this changing landscape, this episode offers practical strategies: focus on skin benefits rather than just hair removal, create memorable experiences that laser clinics can't match, and build referral relationships with other beauty providers. As Shannon reminds us, "Lasers might be having a moment, but sugaring is a movement"—one rooted in holistic care, personal connection, and inclusivity for all bodies. Whether you're a seasoned sugar pro or considering entering the field, this candid conversation provides both inspiration and practical guidance for sustainable success in the evolving beauty industry.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Sarah Herbst's remarkable transformation from a struggling single mother to the "million-dollar sugarist" reveals what's possible when passion meets perseverance. Fourteen years ago, Sarah was living with her mom, jobless with a newborn baby, when she encountered someone performing sugaring at a spa. The elegant technique captivated her immediately - not just for its beauty benefits (it cleared up her eczema) but for the profound human connections it facilitated.

"When someone walks in the room to get a Brazilian with you," Sarah explains, "it's almost like they tell you things that they've told no one else. You bond with this person in such a special way." This realization became the foundation for her business philosophy when she eventually opened Sugar Bar in Ohio.

Her success didn't come overnight. Sarah candidly shares how she cried during her first attempts at sugaring and couldn't afford formal training initially. She developed her skills through relentless practice while building relationships with clients who valued both her technique and her authentic care. When opportunity arose to create her own business environment, she took the leap despite doubts about being "cut out" for ownership.

Today, Sarah manages two locations with thirteen employees, having strategically grown by one staff member per year initially. What makes her business model particularly meaningful is her commitment to hiring single mothers and women in recovery - creating opportunities for others facing challenges similar to those she once navigated. "If you have happy employees, you have a good business," she emphasizes, a philosophy that has clearly served her well.

Sarah's latest venture, SugarCon, represents her gift back to the sugaring community. This first-ever convention dedicated entirely to sugaring professionals takes place June 29-30 in Cleveland, bringing together brands, educators, and practitioners from across the industry. For anyone passionate about sugaring or contemplating their own entrepreneurial journey, Sarah's story demonstrates that success comes not just from technical skill, but from genuine connection, community building, and lifting others along your path.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What would happen to your business if life threw an unexpected curveball your way? Join me, Shannon, the Sugar Mama, as I share the poignant moments of losing my mother and the challenging task of closing my childhood home. This personal journey has taught me invaluable lessons about the importance of being prepared, both in life and business. I explore the necessity of having a trust, keeping organized records, and ensuring that someone can seamlessly take over your business if you're unable to run it. This episode serves as both a wake-up call and a guide to securing your life's work against unforeseen circumstances.

Through heartfelt reflection, I'll walk you through the critical components of a comprehensive business continuity plan. From crafting a detailed operations manual to training potential successors, I focus on pragmatic steps to future-proof your business. It's not just about maintaining the daily grind; it's about effective management and safeguarding your hard work. Inspired by my mother's passing, I urge you to have those tough conversations now to avoid chaos later. Join our monthly live business coaching if you need a starting point. Let's take proactive steps together to ensure your business thrives, even in your absence.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

On this episode of The Sugar Show, Shannon the SugarMama talks with Love2Sugar educator Kasey Reynolds about her inspiring sugaring journey. Then, in the second half of the podcast, Shannon dives into the importance of being financially smart in business.

Part 1: Kasey Reynolds' Sugaring Journey

Kasey shares her remarkable story of transitioning from her career as an EMT to becoming a successful owner of SugarJunkie. Her journey is a testament to perseverance, financial literacy, and discovering one's unique place in the beauty industry. She offers insights and inspiration for aspiring estheticians and entrepreneurs alike. Key highlights include:

• Kasey's transition from emergency services to beauty: How she discovered her passion for sugaring and why she made the career change.
• Building a business from the ground up: The challenges and triumphs of starting her sugaring business.
• Managing multiple locations seamlessly: Tips and strategies for running multiple successful business locations.
• The importance of education and community: Kasey’s dedication to sharing knowledge and supporting others in the industry.
• Encouraging others to chase their dreams: Kasey’s advice for finding your niche and believing in your potential.

Part 2: Financial Smarts in Business

In the second half of the episode, Shannon focuses on the financial side of being a beauty entrepreneur. She breaks down key strategies for maintaining and growing a financially healthy business, including:

• Setting realistic financial goals.
• Managing expenses effectively.
• Understanding pricing and profit margins.
• Planning for growth and sustainability.

This episode offers a mix of personal inspiration and practical advice for anyone in the beauty business, whether you're just starting out or looking to refine your approach. Tune in to be motivated and learn how to elevate your sugaring career!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if a personal and professional breakthrough could stem from something as simple as body sugaring? In this episode, I take you on a heartfelt journey, sharing my transformation from a tumultuous divorce and the challenges of being a single mother to discovering my passion and building a successful business in the beauty industry. Through the art of sugaring, I found not only financial stability but also a community of support and purpose. Fast forward to 2022, where amidst new personal struggles, sugaring once again became my lifeline, offering both healing and opportunity.

But that's not all; this episode is also a call to action for anyone in the skincare and sugaring industry to harness the power of SMART goals. Whether you're a seasoned professional or just embarking on your journey, learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound objectives that align with your vision. And as we plan for success in 2025, you'll discover the immense value of being part of a supportive community like Love to Sugar. Join us for tales of sweet success from industry professionals, and gear up for next month's deep dive into financial foundations. Together, let's set our sights on a prosperous future, knowing we're cheering each other on every step of the way!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Ever wonder how to ensure every client steps into your sugar salon and leaves feeling like they've just had a VIP treatment? That's exactly what we're unpacking on the latest installment of The Sugar Show. I take you through the transformational power of self-evaluation for your salon's aesthetic, the magic that happens when clients are swept off their feet by your high-quality environment, and the non-negotiable of spotless cleanliness – your business's reputation depends on it. With these insider tips, learn how to craft an irresistible brand image that clients can't wait to tell their friends about.

Navigating the world of social media while keeping your sanity intact is no easy feat, but I've got your back with some real talk on nurturing your professional confidence amidst the chaos of comparison syndrome. This episode isn't just about keeping up appearances online; it's about embracing the essence of what makes you unique and the self-care practices that ensure you're always ready to deliver your best work. From the importance of hydration to the necessity of nourishing meals and the power of taking a breather, we cover the essentials that will keep you at the top of your game.

To cap it off, we delve into the fine details that make a sugar session truly exceptional. I discuss how to keep your focus laser-sharp on clients' needs, avoiding the trap of personal distractions, and the art of educating them about their skin. Spoiler alert: skipping steps is a big no-no if you're aiming for rave reviews and repeat business. Plus, I share vital insights on the need for continual learning in hair removal techniques and the business acumen required to safeguard your financial future. Whether you're a seasoned pro or a newcomer to the sugaring scene, this episode is brimming with strategies to keep your skills sharp and your clientele coming back for more.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Get ready to transform your sugaring skills into a booming business! Season five sizzles as Shannon the SugarMama chats with the impressive Tajina Rock, a SugarPro who's elevated her game from expert practitioner to a sought-after educator. We're peeling back the layers of the sugaring world, from the sweet success stories at Bare Bodies Sugaring Academy to the skin health revelations with Radeq from Radeq Lab. This episode is a treasure trove of knowledge that will leave you sticky with wisdom and strategies to enhance your practice.

Ever wonder how a sugaring business flourishes? We're revealing the inside scoop on nurturing your craft and expanding your horizons. Take a seat at our roundtable discussion with Tajina and Radeq, where they spill the beans on quality training, advanced skin care techniques, and the remarkable difference a product like Premium Prebiotic Sugar products can make. They share their first-hand experiences, giving you the edge you need to sweeten your services and keep clients coming back for more.

At the heart of our sugaring saga is the transformative power of education and mentorship. The beauty industry may be rooted in tradition, but it's the unquenchable thirst for knowledge that propels professionals forward. This episode is not just a guide; it's a commitment to continual growth, showcasing breakthrough moments and the essential role of strong business savvy. Join us as we sugarcoat your path to success, one educational flick at a time!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Embark on a sweet expedition with your Sugar Mama, Shannon O'Brien, as she shares her transformative story from sugaring novice to entrepreneur extraordinaire. Tune in and unearth the power of the skin microbiome, and how it's revolutionized by Radeq Lab's groundbreaking sugar-paste concoctions. This isn't just about hair removal; it's a garden of delight for your skin, where every treatment feeds and fortifies your natural flora. With the help of the innovative minds at Radeq Pielczyk, we're setting a new standard in skincare that seamlessly blends with our sugaring techniques, ensuring clients leave not just hairless but with a radiant, thriving complexion.

Prepare for an educational treat as Shannon provides a wealth of knowledge on nurturing your skin's ecosystem, backed by the science of prebiotics and postbiotics. You'll find that the analogies of carrots and onions are not just for cooking—they're key to understanding your skin's needs during and after a sugaring session. Stick with us for a holistic approach to beauty and business, where you're empowered to enhance your sugaring skills and grow a flourishing enterprise. Join Shannon on this episode of the Sugar Show, and let your skincare practice blossom into something as sweet as the sugar we swear by.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Discover the transformative power of prebiotics in your beauty regimen as Radeq from Radeq Labs and I, Shannon, unveil the secrets of sugaring and skin care that will redefine your approach to hair removal. My own educational evolution, fueled by an unquenchable curiosity for the science behind cosmetology, has led to this moment where traditional ingredients take a backseat to innovative skin-nurturing solutions. Embark on a journey that began in the simplicity of a home kitchen and has now expanded to the impressive scale of a fully operational factory, where quality and innovation reign supreme.

Sustainability isn't just a buzzword; it's a commitment. It's woven into the fabric of the beauty industry transformation we're discussing today. Dive into the fragrant world of rose water production, where eco-conscious methods like solar and wind energy are not only possible but celebrated. But the real star of the show? The skin's microbiome. Once an overlooked player, we now recognize its critical role in our overall health. Radeq's  insights into this delicate ecosystem and how it interacts with hair removal practices are nothing short of revolutionary.

The finale of our session is a revelation about the future of skincare, where prebiotics and postbiotics emerge as the heroes of the beauty world. Forget harsh treatments; this new wave of products, including a groundbreaking sugaring line, is all about harmony with our body's natural defenses. Imagine a hair removal experience that's less about the pain and more about the gain—healthier skin, a balanced microbiome, and an overall better outcome. Join us for a conversation that will not only enlighten but may just change the way you care for your skin forever.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are you prepared to navigate the complex world of trademarks? Brace yourself for an enlightening conversation with Elizabeth Henson, Chief Marketing Officer at Indie Law.

Liz takes us through the intricacies of trademarks, demystifying the process of choosing a strong and unique business name. Drawing on my personal journey of trademarking "The Sugar Mama," we discuss how having a strong brand identity can help you stand out in your industry.

In today's episode, we are joined by Elizabeth Henson, Chief Marketing Officer at Indie Law, helps build brand awareness around trademarks and supports Indie Law in being the GO-TO firm for Trademarks

We have all faced the unpleasant experience of a copycat infringing upon our brand. We're not alone in this battle, and we share our experiences, mishaps, and the processes of reclaiming our brand identity. We also delve into the possible consequences of trademark infringement. Learn from our experiences and understand how to protect your business from such unfortunate incidents.

We round up our discussion with insights on the importance of legal protection for your business. We shed light on Indie Law's role in aiding entrepreneurs to tackle legal issues like trademark infringement and copycats. Liz also shares some insightful highlights from her podcast, "Messy Success." There's a free gift and a legal consultation call waiting for you. So tune in to equip yourself with the knowledge and tools to be legally secure in your business endeavors.

Free Gift: https://www.indielaw.com/bundle

Go to  https://www.indielaw.com/call for a free legal consultation and let them know to mention "Shannon O'Brien" 

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Ready to turn your business dreams into reality? Buckle up as I take you on a thrilling journey from zero to multiple six figures, sharing the secrets of my success along the way. We're not just talking about the wins, but about the planning, organization, and most importantly, holding ourselves accountable for our goals. It's time to map out your path to success and I'm here to provide the roadmap, the GPS, and the necessary fuel for the journey!

In this action-packed episode, we'll be exploring how accountability can transform your business. I'll be sharing proven strategies for planning social activities, managing inventory, and selecting the right courses to elevate your business. We'll also be discussing the Sugar Tribe Sweet Success Planner, a tried and tested tool that's helped countless entrepreneurs achieve their business dreams. So, let's gear up and get organized for a thriving 2024!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Want to sweeten your esthetician business prospects with sugaring? Then, this podcast episode is as essential as sugar in your morning coffee! We kickstart with the nitty-gritty of honing your skills and understanding the importance of certification in this industry. This is a crucial step towards preventing ingrowns and ensuring smooth sugaring experiences for clients. Remember, your pre and post sugaring care can either make or break the client's perception of you.

The conversation then shifts to the significance of your treatment room and the role it plays in boosting your business success. It's not just about cleanliness and aesthetics but also your skills, protocols, and customer service. We also discuss the power of planning ahead for peak seasons, local marketing, and referrals. This is your chance to learn how a well-planned strategy can rake in a loyal client base and transform your business.

Finally, we delve into the exciting realm of local collaborations and how they can turbocharge your business growth. The episode unwraps the secrets of building relationships with local business owners, hosting events, and trading services for enhanced visibility. Don't miss out on the golden nuggets about creating a supportive community of sugaring business owners, giving and receiving critical feedback, and the benefits of seeking professional help. So, gear up for an insightful podcast episode that's packed with tips to boost your business and turn you into the go-to esthetician in the industry!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are you ready to unlock the secrets of making your beauty business thrive in the digital world? With the knowledge shared by our expert guest, Grant Kantios from Go Happy Beauty, you'll learn to navigate through SEO complexities, create an engaging website, manage reviews effectively, and understand the power of a robust Google Business profile.

This episode is a goldmine for beauty professionals, filled with invaluable advice to help your business stand out online. We deep-dive into the world of SEO, with Grant simplifying it into a language we can all understand. We discuss the significance of crafting a website that best represents you and your business, and how to leverage Google's algorithms to enhance your visibility. Dive deeper into the importance of a detailed Google Business profile and learn how periodic updates can lead to immense success.

Ultimately, the key to success in the digital realm is reviews. Learn from Grant why it's essential to read and respond to every review, be it positive or negative. We explore the potential repercussions of neglecting customer feedback and share useful tips on leveraging positive reviews for business growth. Are you wondering about the role of local partnerships in business growth? We got you covered! Learn how partnering with local spray tanners can expand your reach in the beauty industry. This episode is truly packed with insights to help you flourish in the digital world, no matter where you are in your beauty professional journey.

Interested in creating your own website? Start HERE

Follow Happy Tans on Instagram!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Ready to unlock the secrets of choosing the best body sugaring certification program? As an expert in sugar hair removal and a licensed esthetician, I’m thrilled to guide you towards fulfilling your potential in the beauty industry.

In this riveting episode, we'll be breaking down the differences between certificates of completion and actual certification, and how this can affect your success. We'll be taking a deep dive into what constitutes a quality online certification program and why understanding the products you use is fundamental to your progress.

We'll also be exploring the importance of putting value above cost when seeking a quality educator for sugaring. I will be sharing my top tips on how to evaluate the credibility and experience of potential educators, as well as the significance of their reviews and testimonials.

You'll gain insights into the Sugar Tribe app and community, a fantastic resource for support and advice as you embark on your journey to becoming a top-notch body sugarer.

So, join us for an enlightening conversation on taking your sugaring skills to new heights.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Imagine a world where businesses thrive not on competition but on community and collaboration.

That's the reality we're painting in this illuminating discussion. As a veteran of the beauty industry, I've discovered firsthand how crucial it is to form professional connections and engage with our community. This synergy doesn't just drive business growth, but it elevates the entire industry standard, benefiting everyone in it. Like a rising tide that lifts all boats, this collective effort has helped many of us weather even the toughest of times, such as the recent pandemic shutdown.

Our conversation today is not merely theoretical; it's practical, with tangible strategies that you can implement in your business. The power of community is further discussed through my involvement with Sugar Tribe, an online community where members help each other progress in their careers while fostering a positive space to love our job. The importance of networking is also underscored through my experiences, where new relationships and referrals can be built.

So, join us as we navigate the power of community and collaboration in business, and let's create a rising tide together!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are you wrestling with the sticky challenges posed by humidity in your sugar waxing room? Do you dream of mastering the perfect sugar paste texture, regardless of the weather?

Courtney and Ben Leddy, the dynamic sugar duo, come to the rescue in this enlightening episode, armed with their valuable insights and experiences. They pull back the curtain on the often-overlooked topic of managing humidity levels in the treatment room, revealing how this vital aspect can significantly impact your sugar paste's texture and overall results.

The Leddys don't just stop at the problem; they delve into the solution, discussing the various tools you can leverage to manage these humidity levels, and, in turn, your sugar paste.

However, this episode isn't just about sugar paste and humidity. Courtney and Ben also share their inspiring journey into the sugar business, a tale of dedication and persistence that's sure to sweeten your day. They wrap up the episode with a rundown on where to find sugar goddess products. So, cozy up and prepare to get your world sugar-coated!

More About the Leddy's:
Courtney and Ben Leddy are the owners/operators of Sugar Goddess since 2017. Courtney operates the salon side of the business while Ben does the manufacturing and shipping of all the products Sugar Goddess offers to professional Sugarists. Working together in tandem, both have left their careers and dedicated themselves strictly to the art of Sugaring. Courtney and her husband have three children. Ben is an avid golfer 5 months out of the year when there is no snow in Minnesota, and Courtney spends much of her free time reading.

Buy a Humidity Gauge Here

Check out Sugar Goddess Here

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

With the rise of social media and all the time and energy you’ve spent to keep up with what's trending or stay relevant, you may be asking yourself “Do I even need a website anymore?”

Heck yes! And Grant Kantios is here to tell you why. Grant is the self-proclaimed “Chief Happy Officer” at HappyTans.com and a website wizard who helps businesses improve their website & online presence to generate more leads and more importantly, sales.

Whether you’re a seasoned sugar pro looking to polish up your online presence or someone new to the game looking to spread the sweet message of sugar and fill your books, Grant is sharing the tips & tricks to taking your website presence from 0 to 100!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• Why a good old-fashioned website may have a better ROI than Insta & TikTok combined.
• How a website can build your authority on a solid foundation in the ever-changing world of social media. 
• Grant’s secret formula for an engaging, effective website that will keep clients coming back for more!

Interested in creating your own website? Start HERE

Follow Happy Tans on Instagram!

ICYMI: Check Out Our Episode With Kelly Callaghan HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’ll be polishing up your web presence! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Grant @happy.tans.

Want more? Join The Sugar Tribe!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

As the weather warms up and the tank tops come out, your clients may be looking for that extra warm glow - but why risk damaging their beautiful skin with harmful UV rays when you could simply spray it on?

This week we’re throwing it back to an interview with the incomparable Kelly Callaghan to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next level.

Kelly is an industry trailblazer who notoriously started an international spray tan business and grew it from $0 to multiple 6-figures in a few years and has professionally trained over 1,000 women to grow their sunless businesses. There’s an absolute wealth of knowledge in our conversation so get out a pen and paper because by the end of this, you’re going to be adding spray tanning to your menu!

You can connect with Kelly Callaghan: 

IG: @iam_kellyann

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’ll be adding spray tanning to your repertoire!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Join The Sugar Tribe for exclusive top-tier access to everything sugaring!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are you nursing a bit of a post-tax-season hangover? Never fear, our favorite Beauty CPA is here!

Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives.

I know many of our Sugar Tribe has gone to her to do their taxes and no matter what state they're in, she can help. So instead of helping with the aftermath, Kenesha is here today to set you up with proper tax planning so you can sit back and actually enjoy tax season next year!

BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: 

• How to set your “New Tax Year Resolution”
• The #1 no-no when it comes to your taxes.
• The biggest way you’re probably leaving money on the table and how to fix it!
• Kenesha’s easy 3 things you can do to start tax planning today!

Take Control of Your Bookkeeping With Kenesha HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what steps you'll be taking to plan for next year! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA.

Want more? We’d love to have you in The Sugar Tribe!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

So your face has flared up to the point where you feel more tomato than human - now what?

Shawna Rocha is the Director of Education for Hale & Hush (a brand we <3 here!) and a sensitive skin expert to the max. Not only does she teach a class in the Advanced Knowledge Library, but we’ve also taught together on this exact topic.

Shawna is a sensitive-skin master. Whether it's medically sensitive, environmentally sensitive, product sensitivities, hair removal sensitivities, or whatever your skin may be saying “No thank you!” to, she’s got the knowledge on her side to help you navigate it.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• How your overall health impacts the largest organ in your body (your skin!)
• Why ingredients matter more than you may realize. 
• The toolkit every sensitive skin girlie should have at their disposal to reduce irritation and maximize glow!

Join Shawna’s Sensitive Skin Sugaring + Facial Training HERE!!

🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re embracing your client's sensitive side! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Shawna @AwakenDaySpa.

Want more? Join The Sugar Tribe for your one-stop shop for all things sugar

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Have you ever thought about going back to Sugar School? I know what you’re thinking - “But Shannon, I already have my Sugaring Certification and a solid book of clients who keep coming back for more, what more could I possibly have to learn??”

The answer is a whole heck of a lot! This week Tiffany Montalbano, lead educator at Alexander’s Aesthetics, is back on the podcast to reminisce about the dark days of COVID lockdown and the massive benefits of continuing sugaring education.

So even if you feel like a seasoned sugar pro, put down that cap and gown and grab your pen and paper because you’re not done learning yet!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• Why committing to sugaring is committing to a lifetime of learning.
• The safety net that Alexander’s helped create during the tumultuous era of lockdown.
• How proper product education can actually save you money.
• The secret to harnessing your own power of sugaring education and bringing it straight to your clients!

Jump on the Sweet Education Train with Alexander’s Aesthetics HERE!!

🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what you’ll be learning next with Alexander’s Aesthetics! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out @AlexandersAesthetics.

Want more? Join The Sugar Tribe for your one-stop shop for all things sugar!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Today I’ve got the incredible Stephanie Laynes with me and we’re talking all about Facebook Groups. Not mine, not hers, YOURS!

There really isn’t anything else on the internet like a Facebook group. Sure you can blast your next event out to the masses on your Insta or engage with your followers in the comments section, but a Facebook group is really the only way to create real, meaningful connections with your community.

So if you’ve ever considered having a Facebook group (or if you’ve had one in the past that you let die, no judgment..) this episode is for you! We’re breaking down just how you can harness the power of the FB group and take your business to the next level.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How a Facebook community can help you take on additional clients even when you’re fully booked without breaking a sweat.
• The key to leveraging your online community to increase your educational reach and retail sales.
• Why NOT having a Facebook group could be holding your business back from endless possibilities!

🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟

Check Out Stephanie HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’ll be stepping up your game with a Facebook Group! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Stepahie   @StephanieLaynes. Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Are you someone who thinks your clients’ experience begins and ends in the treatment room?

Oh if only it were that easy! But we can’t leave it up to our clients to Google or binge-watch TikTok for the latest fads to take care of their skin in between appointments. The results of that can range from silly (did you really think that a flashlight marketed as a "laser" would reduce hair growth?) to downright irresponsible (hello second-degree chemical burn from a high-powered acid exfoliant used on a fresh Brazilian).

Our job as estheticians extend far beyond the treatment room, as proper homecare can help to prepare the skin for the sugaring treatment, as well as promote healing and prevent potential complications after the treatment. So today I’m breaking down the “’Dos” and “Don’ts” of self-care through all stages of hair removal.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• How your client’s participation outside the salon directly contributes to your success in the treatment room.
• Why you should be reading between the lines during that treatment room chit-chat to recommend products and tips for your client’s lifestyle.
• The secret to properly educating your clients so you can become a team for Sweet Success!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what tips & tricks you give your clients to keep them smooth and satisfied in between treatments! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Wanna know the secret to increasing your sugaring or skincare business by 50 new clients easily?

Sugaring isn’t just for the girls anymore! All humans can want a smooth chest, back, or Brazilian or polished brows.

So whether you’re marketing to clients who identify as male, are transitioning, or anywhere in between - it’s time we changed our perspective on who our ideal sugaring or skincare client is!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

• How the rise of social media has helped men embrace their self-care side.
• What a huge difference YOU can make as an esthetician working with a client in a transitional period of their life.
• The difference education, perspective, and a little TLC can make both in your business and in your male-identifying client’s life!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

With tax season knocking on our doors, it's the time of year when we estheticians get real about our businesses. And what better way than to ask ourselves the hard-hitting questions?

Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? Do you even know what a “trademark” means to your business?

In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your brand before you spend years building it.  You’ll learn why trademark research is a crucial first step, and things to watch out for when you are starting your trademark journey.

If you’ve connected with or been inspired by this episode in any way,  leave us a reviewand let us know your biggest takeaway - I’d love to hear your biggest takeways! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

So many of my podcasts are geared toward estheticians who have their own businesses, which is awesome, or maybe they're thinking of going solo.

But today I wanted to address the employees.

For all those employees out there, it is really an awesome time for your career because you can focus on your clients and not worry about all the details of running a skincare business.

So let's dive into how you can be the best employee you can be.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

• The seven ways that you can really think about whether or not you're actually making the best possible effort in that treatment room working for someone else.
• A few areas you can step up in that you may be slacking (yoga pants, I’m looking at you!)
• How to become the chit-chat champion and use your voice to both educate and entertain your clients!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re showing up as the best employee you can be!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What do you get when you mix an RN, a cosmetologist, and a little bit of sugar? A Sugar Goddess™️ that’s what!

I am so excited to introduce all my Sugar Babes to meet Courtney Leddy. Courtney is the founder of Sugar Goddess™️, a beautiful line of sugaring products that she built with the help of her husband Ben on the admin side.

So grab those headphones and listen up, because Courtney is here to tell you what it really takes to be a Sugar Goddess!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• Why Courtney keeps three pots of sugar going at all times.
• How teamwork makes the dream work with Courtney & Ben.
• The secret to truly mastering the art form of sugaring by knowing your climate, client, and paste!

Become a Sugar Goddess Today HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what being a Sugar Goddess means to you!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Courtney  @SugarGoddess_Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

That’s right! Our favorite Beauty CPA is back on the podcast today to help you crunch the numbers this tax season.

Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives. 

Kenesha has been a long-time friend of the show and I’m so grateful to have her back on to be our “safe place” where we as estheticians and small business owners can go to ensure we’re maximizing our financial lives.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

• What steps you should be taking (and in what order) before you begin doing your taxes.
• Why using a trusted tax preparer may actually save you money..
• How to navigate the maze of tax season and come out better on the other side - even if you end up owing taxes!

Take Control of Your Bookkeeping With Kenesha HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re planning on kicking tax season’s butt!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Just starting your sugaring business and need a little support? Maybe a website? Or how about some insurance to CYA just in case? Never fear, ASCP is here!

If you’ve been around here for a while, I’m sure you’ve heard of ASCP and our long-time friendship. But for all you newbies out there, Maggie Staszcuk is here to grab your hand and walk you through it.

Maggie is the Education Program Manager for ASCP and AHP, and she is the co-host of ASCP's Esty Talk. Maggie has been a licensed esthetician since 2006 and holds a Bachelor's degree in business administration. She has worked in the spa and med-spa industry, and is a wealth of knowledge for all my Sugar Babes out there! 

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• The big picture benefits of having insurance as an esthetician or beauty professional.
• Why it's so important to look at the big beautiful picture.
• What resources ASCP can offer beauty babes to make the most out of their education and business!

Check out all of ASCP’s Resources HERE

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to know if you’ve explored ASCP! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and ASCP @ASCPSkincare. 

Want more of our Love2Sugar Official Partners? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Have you wanted to make the sweet switch to sugar but are afraid of sticking out in your local waxing community like a sugar-coated sore thumb? You’re in good company! Elena Daase was in the same boat when she first created SugarSMAC®, and all she needed to make this dream a reality was some from her brother-in-law Jason.

Jason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring company could be. Prior to his involvement in SugarSMAC, Jason was an educator for 23 years who had a passion for training the next generation to be lifelong learners and critical thinkers. He has used his skill set to help guide the SugarSMAC certification program, and to cast an exciting new vision for the future of the company. He is committed to increasing the prominence of Body Sugaring in the esthetics industry, and to making SugarSMAC Professional® Body Sugaring a household name.

In one of our first Love2Sugar Partner Spotlights of the year, Jason breaks down the story behind SugarSMAC®, their journey, and what sets them apart from other sugar pastes on the market.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• How one esthetician helped pioneer the art of sugaring in her Canadian city. 
• Why you should NOT trust that YouTube video that claims you can DIY sugaring at home.
• The family secret that makes SugarSMAC® so special and truly sets them apart!

Check out SugarSMAC’s Sugaring Courses HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear your own personal journey to sugar greatness! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and @Sugar.Smac.

Want more of our Love2Sugar Official Partners? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Let’s get real here - when was the last time you took a really good look at your operating procedures or the way you do business in your business?


Never fear, Maxine Drake is here to help you level up your business in 2023! Maxine helps estheticians build, grow, and scale their businesses through Elite VIP Coaching, the Empowered Mastermind, and the Esthetician Inner Circle Membership™. She is a contributing author in The Estheticians Guide To Outstanding Esthetics and has written articles for many trade magazines such as Skin Inc and Les Nouvelles. She is also the creator of the Beauty Business Summit™.

It’s time to take a good hard look at your backend business systems and let Maxine be your guide as she shines a light on some of the areas your business may need some extra TLC so you can crush those 2023 goals because when more spa owners are more profitable, the industry bar is energetically raised!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• How to take a look in the mirror to ensure you’re putting your best foot forward every single day.
• What small touches you can bring into your treatment room tomorrow to take your clients’ experience to the next level.
• The secret to being ten steps ahead of your clients so you know what they’re thinking before they’ve even thought it!

Run, don’t walk to check out Maxine’s business-changing SOP bundle HERE!

Can’t get enough of Maxine? Head over to her website HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what small changes you’ll be making in your business! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and Maxine @MaxineDrake.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

The weather outside is frightful, and all that bundling up makes it all too easy for clients to say “I’ll just let it grow out..” and that can mean more $$$ in your pocket!

Continuing last week’s theme of planning ahead, today we’re zeroing in on Q1 (also known as the first 3 months of the year) and really getting clear on what you should be doing both in the shop and online so you can get a head start on those 2023 goals.

So grab a pen and paper because you’re going to want to be taking notes as I reveal the step-by-step blueprint to your best Q1 ever! 

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

• How to turn “too lazy to shave my legs” in the winter into a full leg appointment in the spring.
• What product you should have flying off the shelves
• How turning your attention away from the treatment table and towards your marketing could triple your Q1 revenue! (Psst….Valentine’s Day is around the corner, what are you doing to promote Brazilians?)

Check out “How Sugaring Saved My Life…Again!” HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how what you’re doing to start the year strong and crush Q1! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

 Happy 2023 Sugar Babes! 

With a new year comes new goals, dreams, and resolutions. And if you don’t lay the proper foundation now, you’ll be fighting an uphill battle later in the year. 

It doesn't matter if you’re listening in January or June, it’s time to grab a pen, break out that new planner, and break down your 2023 resolutions so you can “eat the elephant one bite at a time”.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• What 3 essential things you may be overlooking in your workday.
• How celebrating the small wins can help you achieve the big ones.
• The magic of putting pen on paper and laying out your year so you can set yourself up for success!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear your 2023 resolutions! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar. Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

I really, really love bringing on guests for the Sweet Success™️ series that will maybe show you a different way to think about success, and today Angie Patterson is here to shine a spotlight on her own brand of success.

Angie went from front desk to call center manager to IT manager to HR/Operations manager of three locations in 6 years - needless to say she wore A LOT of hats! But she truly found her calling when the sugar gods came knocking and since then has hyper-focused her business to become known as the Brazillian expert while doubling her income.

Whether you’re still in school or a seasoned esthetician beginning your sugar journey, I bet there’s a part of Angie’s story that you can connect with!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN : 

• Why sugaring is a journey - not a destination!
• How to move the needle if you’re feeling stuck in your career.
• The secret to doubling you’re revenue by doubling down on one specialty!

Learn more and book with Angie HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - this was a heavy one, and I can’t wait to hear how you’ll be giving grace this holiday season! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and be sure to follow Angie @CityGirlSugaring.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

With the holidays coming at us like a freight train not only is it our busiest time of year, but our clients’ as well. And sometimes those conversations in the treatment room can have you double checking to make sure your certification says “licensed esthetician” not “licensed therapist”

As beauty professionals, we’re often the definition of “self-care” for our clients, but it’s far to easy for us to forget to take care of ourselves.

This problem is so much bigger than just a season, which is why today I’m gonna get real with you about what it means to truly give grace, ways to give grace to others, and maybe most importantly giving you the permission to give grace to yourself.

BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: 

• A better understanding of what truly defines “grace”
• Nine ways you can start incorporating grace into your day-to-day routine (number 5 might be hard to hear)!
• My top 5 tips for giving yourself grace even when it seems so hard!

If you’ve connected with or been inspired by this episode in any way,  leave us a reviewand let us know your biggest takeaway - this was a heavy one, and I can’t wait to hear how you’ll be giving grace this holiday season! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop-shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

As we enter into December and the holiday season is in full swing, I am really excited to bring you more tools to bring you new ways to think about your business without just churning and burning sugar.

That’s why I invited my friend Julie Gohring - a heart-centered sales mentor for women entrepreneurs who teaches women how to sell from their heart and own the value of who they already are in sales & business.

Julie really teaches women how to sell from their heart and own the value of who they already are, both in business and in the treatment room, while making sure that resonates with your clients. I can’t wait for you to hear Julie’s gems of wisdom and hopefully apply them to your own business this holiday season!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• How to throw out everything you think you know about sales conversations.
• Why you never want to make your clients feel like they’re buying the lemon.
• How to flip “selling” on its head by embracing the relationship aspect of esthetics while still meeting your quota each month.
• The secret to conquering sales even as an introvert!

Love what you heard? Check out Julie’s Feminine Selling Academy HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a reviewand let us know your biggest takeaway - I’d love to hear what your biggest sales takeaway was! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Julie  @SellingIsFeminine on Insta and on Facebook!

Want more? Download the Love2Sugar App for your one-stop-shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

With the holidays swiftly approaching, a simple sugaring appointment can become just another stressful task on an endless “to-do” list. That’s why this week we’re throwing it back to 2020 when I sat down with Gaynor Farmer-Katics of Enhanced Touch Massage. 

In this special throwback episode, Gaynor lends her expertise and guides us through ideas to help us create a relaxing environment for our clients.  An experience that will take our client's stresses away, even just for a moment, so they can enjoy their time with you, their Sugaring professional!

Gaynor is a delight, and I’m hoping you’ll take advantage of her expert knowledge to create a treatment room environment that sets you apart this holiday season and kicks that pre-holiday anxiety to the curb!

Want more? Check out Gaynor’s Enhanced Touch Massage Training HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’ll be creating a stress-free treatment room this holiday season!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Gaynor @Enhanced_Touch

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

As the year comes to a close and the end of Q4 is right around the corner, my loyal sugar babes will know it’s time to check in with my good friend Kenesha "The Beauty CPA" Coleman

Kenesha Coleman is an award-winning CPA, Certified Tax Coach and IRS Enrolled Agent. She founded ColemanTax, an Accounting firm that specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives. Beautypreneurs rely on her easy-to-understand tax-savvy to beautify their finances, keep more profit in their pockets and make financial decisions that effortlessly grow their beauty businesses.

I’m so beyond grateful to have Kenesha here to help all my sugar babes identify their business strengths and weaknesses so you can make sure that you are making the most out of your taxes and looking forward to the next year with strength and renewed vitality.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• Kenesha’s three “hot tea takes” that will make a world of difference in your business.
• How to show up like Oprah and truly own your bookkeeping.
• The three essential “R”s to streamline your accounting and make bookkeeping a breeze!

Take Control of Your Bookkeeping With Kenesha HERE!

Snag Kenesha's Ultimate Tax Deductions Guide for Beautypreneurs!

Check out Kenesha's "Beauty Business Roadmap" HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how Kenesha inspired you to step up in your bookkeeping! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA. Can't get enough of Kenesha's brilliance? Head over to TheBeautyCPA.com and don't forget to join her FREE Facebook community "Beautypreneur Finance Mastery".

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨