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Explore every episode of the podcast The Studio Sessions with Chris Goor

Dive into the complete episode list for The Studio Sessions with Chris Goor. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Basics of Personal Branding27 Apr 202500:09:13

Have you ever thought: "what would happen if I really went for it?"

In this first beta testing issue, I explore how I started creating content and what I'm trying to build and the mindset you need to do the same.

Unlock Your Inner Beacon: Lessons from Value-First Creators11 May 202500:08:49

Do you want help becoming a beacon, join my community:

https://brandvideo.pro


This week we discuss the two different types of content online and how you can become a real beacon.

See it in action on my instagram feed:

https://instagram.com/thechrisgoor


Vinh Giang

https://youtu.be/g0kzHjmvuYQ?si=gV-F0ctx77jSYW8A


Simon Sinek

https://youtu.be/qp0HIF3SfI4?si=pDX0YMbFQF1wTB-a



Feel free to DM me any questions you might have about my content creation journey and how I've been building my business online.

Social Media Consistency & How to Achieve it.04 May 202500:08:49

Join The Studio for more help building your personal brand through video.

How can you create content consistently?

I've created well over 600 video and counting. In today's episode we explore how that is possible and how the noble cause has helped me.

Follow me on instagram: https://brandvideo.pro

More help is in my Stan Store: https://stan.store/thechrisgoor

For other enquiries DM me via Linkedin which

https://www.linkedin.com/in/thechrisgoor/


How your origin story gives you a boost.25 May 202500:10:35

After a number of coaching calls this week, I've been thinking about how our own origin story helps us create an un-level playing field - in a good way.


Every single 'beacon' creator I know, has a backstory that I kinda know. Do you?


If you want more coaching to build your personal brand head to:

https://brandvideo.pro

Unlock Your Authentic Brand: Why Love & Joy Outshine Algorithm Hacks18 May 202500:09:47

Tired of the algorithm hamster wheel?

Discover how bringing joy and love into your content creation can build a magnetic personal brand that truly connects.

This episode explores the power of authentic expression and includes links to inspiring resources to fuel your journey.


Join the Studio

https://brandvideo.pro


Jony Ive on love and respect

https://youtu.be/wLb9g_8r-mE?si=htSDmcMoy0Cf1e-m&t=668


Jenny Hoyos with Jay Clouse

https://youtu.be/As7abwNhG7Y?si=sKJahVk1iqftz5av


Ali Abdaal with Joe Hudson

https://youtu.be/lmCaQxk4b8c?si=KQmunKBm-9IpRHTg


Great Lead Magnets and Becoming Remarkable18 Jun 202500:10:46

Most lead magnets are just digital leftovers - PDFs and checklists no one reads.

In this episode, we flip the script and explore what makes a lead magnet actually valuable from your audience’s point of view. I share how to stop thinking like a marketer and start thinking like a viewer, and why being remarkable on social media doesn’t mean being flashy.

it means being useful, relevant, and unforgettable. If you want to build trust and build your list, this one's for you.


If you'd like to see our lead magnet click here:

The HIDE Framework for more views on social content


If you're ready for more support, join the Studio...

https://brandvideo.pro


Seth Godin - Being remarkable.

https://youtu.be/Fu9wnUVNjtU?si=zJ0wm45C4sgAbVeG

In the Arena: What We Learn from Chris Do, Brené Brown & Rory Sutherland11 Jun 202500:22:03

“There’s no growth from the sidelines.”

In this episode, Chris and Christy explore what sets beacon creators apart — those who consistently show up, take risks, and lead with meaning.

Inspired by Brené Brown’s use of Theodore Roosevelt’s “Man in the Arena” quote in Daring Greatly, they unpack what makes Chris Do’s clarity, Brené’s vulnerability, and Rory Sutherland’s eccentric thinking so compelling.


For creators who want to do more than go viral — this one’s for you.


LINKS

Chris Do - Recent Chat around Personal Branding

⁠https://youtu.be/GxKIH4eatks?si=W-V_OMAL22xlrFyM⁠


Brené Brown - The Power of Vulnerability

⁠https://youtu.be/iCvmsMzlF7o?si=HiWLOAiIID_2G-14⁠


Rory Sutherland - Perspective is Everything

⁠https://youtu.be/iueVZJVEmEs?si=T13LqGlY0ELs0U_O⁠


If you'd like to build your personal brand using video then you can join our supportive community, The Studio.

https://brandvideo.pro

Overwhelmed creating content? Should I head to AI for help?04 Jun 202500:26:14

Today is a momentous day.

Christy joins me to talk about her experience of watching me grow my following and watching others inside The Studio grow too.

If you'd like support, you can reach out on my instagram account at:

https://instagram.com/thechrisgoor


If you'd like to find out more and join the Studio for fully tailored support as you build your personal brand.

https://brandvideo.pro


If you'd like to get our newsletter with tons of advice every Sunday. Click here:

https://gear.brandvideo.pro/newsletter


Is AI the saviour we all need in our lives?

Where should you use it? Where should you put it to one side? Have a listen and let us know what you think...

Also, drop any questions you have about building a personal brand online in the comments.

From Invisible to Impactful: How to Start Creating Content That Actually Connects02 Jul 202500:23:56

Feeling stuck on the sidelines while others seem to shine online? In this deeply honest episode of The Studio Sessions, Chris Goor and Christy Lee unpack what it really takes to begin your content creation journey today - without gimmicks, hacks, or chasing trends.

Chris shares how he went from being an invisible TV veteran to building a purpose-driven personal brand as an introvert, posting content every weekday for a year. You’ll hear insights on overcoming self-doubt, finding your voice, and why focusing on connection over algorithms is the key to long-term success.

If you’ve ever thought, “Who am I to put myself out there?” - this episode is for you.


Here's the podcast which inspired Chris this week:

https://youtu.be/qEjGgP2A8pM?si=GicPFRvXp1B1edLB

If you'd like to join or find out more about The Studio head to:

https://brandvideo.pro

This Might Be the Most Honest Take on AI You’ll Hear09 Jul 202500:25:01

We did something a little meta: we used AI to help write this description… for a podcast critiquing AI.


In this episode, Chris and Christy explore the double-edged sword of artificial intelligence in content creation - where it helps, where it harms, and when to just trust your gut.


From AI avatars to the environmental cost of free ideas, and why human connection is the one thing bots can’t fake — it’s a raw, refreshing take for creators who want to stay real in a world getting way too robotic.


💡 If you’re a coach, consultant, or creator wondering whether AI is a shortcut or a sellout; this is your episode.


If you want to check out my AI virtual coach click here:

https://app.coachvox.ai/share/ChrisGoor


If you'd like to find out more about my pro video community head to:

https://brandvideo.pro


Don’t Sell Coaching - Build a Bridge30 Jul 202500:08:59

This week on The Studio Sessions, Chris Goor unpacks two powerful ideas that can reshape the way you build and sell your personal brand:

  1. Build Bridges, Not Labels - Most creators make the mistake of selling what they do instead of what they deliver. Chris explains how to think of your offers as bridges that take your audience from where they are now to where they want to be. This shift can help you create better lead magnets, design stronger offers, and build a business that actually helps people.

  2. Play for Fun, Not Just for the Algorithm - Inspired by a Simon Sinek story about top tennis players, Chris explores why the most successful creators are the ones who enjoy the process. You'll hear how he’s stopped chasing trends and started creating content that lights him up - and why that mindset shift could be the secret to your longevity too.

👣 Want to build your own bridge?
Check out the free lead magnet mentioned in the episode -Chris’s proven content scripting framework - to start turning your knowledge into something people actually want.

📩 Questions or feedback?
Email Chris at chris@brandvideo.pro

🧠 Join the Community:
Ready to make money from your knowledge and build a brand that stands for something? Come be part of The Studio - https://brandvideo.pro

Pub Gigs to The Pyramid Stage: What Bands Can Teach Us About Social Media23 Jul 202500:09:44

In this short but powerful solo episode, Chris Goor shares a mindset shift that could change the way you approach your social media. After decades camera supervising the Pyramid Stage at Glastonbury, Chris draws a surprising and inspiring parallel between building a band and building a personal brand online.

He dives into:

  • Why your social feed is more like a setlist than a shop window

  • How to move from random posts to real connection

  • The difference between a hook, a chorus, and a full song in your content

  • Why the 1975 fell flat—and what Coldplay got right

  • How to stand for something instead of just going viral

Whether you're a coach, consultant, or creative, this one will leave you thinking differently about your next post.


📩 Got a question for the show?
Want Chris and Christy to answer it in a future episode?
Email us at chris@brandvideo.pro

The 3-Phase Roadmap to Building a Personal Brand That Actually Sells16 Jul 202500:11:26

Ever feel like your content is invisible? You’re not alone.

In this episode of The Studio Sessions, Chris Goor breaks down the three essential phases every coach or consultant must go through to build a personal brand online from scratch to sales.

🚀 Whether you’re just getting started or looking to refine your strategy, this episode dives into:

  1. How to grow an audience without shouting into the void

  2. What makes your brand actually stand out online

  3. Why selling too early is killing your growth and what to do instead

Chris also shares real behind-the-scenes stories, including late-night recording, TV-to-social media transitions, and the magic of low-view creativity. If you’re tired of funnels, overwhelmed by content, and ready to actually connect, this one’s for you.

🎧 Tap play and discover why the most powerful growth doesn’t start with selling - it starts with showing up.

Links & Resources:
🎥 Join The Studio - Our community for coaches and consultants building their brand through video:



📧 Got a question for Chris? Reach out directly:

chris@brandvideo.pro


The Content Creator’s Manifesto: 8 Rules to Build with Heart (Not Just Algorithms)30 Aug 202500:18:17

After a holiday reset in Greece, Chris Goor is back with fresh perspective—and a manifesto for creators who want to do more than chase views.

In this episode of The Studio Sessions, Chris lays out 8 powerful principles for building a personal brand that stands the test of time, including:

  • Why we sell outcomes, not courses

  • The importance of naming your frameworks so they become real, usable IP

  • How to turn the “volume of you” up to 11 in your content

  • Why social media companies work for you, not the other way around

  • The right way to use AI (as support, not your brain)

  • And the most important lesson of all: your time is now

He also shares an AI-generated experiment at the end—turning his manifesto into a Coldplay-style anthem about creating for people, not machines.

📩 Want to share your thoughts on the manifesto?
Email Chris at chris@brandvideo.pro

🚀 Join The Studio:
If you’re ready to build your digital products, grow your audience, and create content that connects, check out the community

brandvideo.pro


Your Offer Isn’t Broken - It’s Evolving06 Aug 202500:11:14

In this week’s episode of The Studio Sessions, I reflect on the evolving nature of online business and personal branding. If you’ve ever felt like the thing you’re building has shifted, or that your content and offer are out of sync—this one’s for you.

We cover:

  • Why it’s normal for your product or offer to evolve

  • How to build content that leads your audience step-by-step toward a result

  • The power of clear signposting (even in your post descriptions)

  • What happened when a Studio member made one small tweak and gained 8,000 new followers

  • How to check if your socials and sales pages are saying the same thing

Whether you’re a year into your journey or just getting started, this episode reminds you that you don’t need a big rebrand-just small, intentional shifts that serve your audience better.

🔗 Join The Studio:
Want to build your digital products and personal brand with support and clarity? Join the community

📩 Got a question?
Email me directly at chris@brandvideo.pro


Stop the Scroll: The Key to Creative Success10 Sep 202500:09:55

Join my community so we can mentor you:

https://brandvideo.pro


You can always email me at:

chris@brandvideo.pro


  • The Overload of Online Advice: When you're scrolling through social media, you hear things that pull you in different directions and pull you apart. My advice is to choose the people who resonate with you the most and then really run for it. If you try to take advice from multiple people, you're going to be running in different directions, and you'll get nowhere.


  • The Power of a Singular Vision: I've seen this firsthand when I've created video adverts for different companies. The best adverts I've made for clients come from a place where we've taken all of their views on board at the start, and then I've been given free reign to take control of the creative process. I've also been in rooms where we've done rebranding for companies. I've known a company go away and collect feedback from 30 people, and their vision slowly turned more "beige" as a result. The final product was, frankly, a bit "crap". It's like the Homer Simpson car he designed years ago—it was a million thoughts rolled into one, and it just didn't work. You've got to have one person's creative vision. That's why Steve Jobs was so good. He may have been an absolute nightmare to work with, but his vision was so strong and singular that it just worked.


  • Create for Yourself, Not the Algorithm: I truly believe that creating will be consuming every time you do it. I made a short video this week because I believe you should create for yourself rather than the algorithm. The more you create, the better you're going to get. There's a guy in my community who helps barbers, and he committed to a 30-day series. His content is already so much better just because he's been creating and creating. If you just create brilliant content for a long time, your audience is going to build no matter what. The algorithm will eventually pick up on you, and the real people behind it can look at all your content and find the value in it.


  • How to Choose Your Mentors: I think it's so important to choose your mentors with care. You can add to them or change them, but you have to think: who really resonates with me? For me, I really like Chris Do from The Future for Creative Entrepreneurship. I've also looked towards Xinjiang for negotiating, Chris Voss for Manychat automations, and Gannon Meyer for community building. I want you to try and filter your social media feed this week. If you're getting alternative advice that's pulling you in two directions, that's not a good thing. You probably can't do both of those pieces of advice in one go, so choose a path and really go for it. It's like driving a car: if you turn the wheel and you're not moving, it's not going to change your course. If you're in motion, you're going to get to a destination. I'm a better creator now because I know what to ignore, and it's also helping my mental health.


  • Let me know who you choose as your mentors! I'll be interested to find out if they're the same as mine.


    Record a Podcast No One Listens To06 Oct 202500:07:25

    Sounds ridiculous, right?

    But every coach or consultant should do exactly that.


    In this episode, I share how recording podcasts — even with zero listeners — can help you find your real voice, sharpen your thinking, and even train AI to write in your exact tone.


    I’ll tell you the story of how Christy and I were stuck writing a new landing page until I realised the best copy we’d ever written was already sitting in my podcast transcripts.


    🎧 Give this a listen — and then go record something that no one else ever hears.

    You’ll be amazed at what it unlocks.


    👉 Explore The Studio, where we help coaches and consultants create content that connects:

    https://brandvideo.pro

    Want More Views? Try This Cheat Code for Scroll-Stopping Content27 Sep 202500:08:25

    Need a mentor? https://brandvideo.pro


    In this episode of The Studio Sessions, Chris shares what he’s been experimenting with lately to make short-form videos more engaging — and why the old “5 tips to…” style hooks just don’t work anymore.


    You’ll discover:


    • Why thinking of your content as a promise can transform your engagement

    • How to use text hooks to grab attention (even if viewers watch on mute)

    • The surprising impact of shooting and posting in HDR - and why it makes your videos leap off the screen

    • Why your profile needs a clear big promise to convert followers into fans

    • How experimenting with formats (like ultra-tall aspect ratios) can get you more views



    If you’re ready to stop the scroll, boost watch time, and finally make videos that stand out, this episode is packed with practical, real-world advice you can try this week.

    Your Self-Worth Isn’t in Your Follower Count12 Oct 202500:10:42

    When I first started creating content, even earning a few pounds online felt magical.

    But...

    I massively underpriced myself.


    In this episode, I talk about how my self-worth got tangled up with follower numbers, and how long it took to finally feel confident charging what my work is worth.

    After more than 750 videos and passing 100,000 followers, I’ve realised that real value doesn’t come from viral hits - it comes from showing up to help people over and over again.


    I’ll also break down:

    🎯 Why you shouldn’t price low out of fear

    🎯 The difference between performative marketing and genuine branding

    🎯 How posting daily discovery content built the foundation for everything we’ve done


    Whether you’re just starting out or you’re stuck undervaluing your expertise — this episode is for you.


    🎥 Join me inside The Studio, our community of creators, coaches, and consultants building brands that last.

    👉 brandvideo.pro

    Stop Creating for Algorithms - Start Creating for People19 Nov 202500:07:45

    This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025.


    I share the simple shift that changed everything for me:

    👉 Create from your client’s perspective, not your own.

    When you focus on helping them, your brand, your content, and your business grow naturally.


    I also talk about a new piece of tech I’m excited about — the DJI Neo 2 — and why tools like this can help your videos stand out with ease.


    Finally… The Studio is officially open!

    From 19th–23rd November (unless we hit capacity), we’re welcoming 50 new coaches, consultants, and experts who want to create better video, build a personal brand, and grow a business that gives them more freedom.

    https://brandvideo.pro


    Message me on socials @thechrisgoor if you have any questions.


    Short one today, but an important one:

    Create content for people, not platforms.


    See you next week.

    The 8 Fixes That Transform Your Reels and Build Your Personal Brand16 Nov 202500:14:15

    In today’s episode of The Studio Sessions, I break down the 8 simple but powerful fixes that will instantly make your Reels — and your personal brand — stand out online.


    After spending the last year creating hundreds of videos and helping coaches and consultants show up with confidence, these are the things that make the biggest difference. Not trends. Not hacks. Just practical, repeatable upgrades to how you shoot, speak, and show up on camera.


    We’ll cover:


    • Why your clothing matters more than you think — and how it makes you describable

    • How your environment becomes a character in your content

    • The right way to use graphics and text hooks so people stick around

    • The caption style that makes your message instantly readable

    • Choosing music that supports your brand rather than distracting from it

    • How to simplify your language so anyone can understand your ideas

    • The five shot types that make your videos feel cinematic and intentional

    • And why frequency is the real driver of trust, reach, and brand connection



    If you’re trying to build a personal brand through short-form video — and want to actually stand out in a crowded feed — these fixes will help you create content people describe, remember, and talk about.


    👉 Want to see how I create a full video in under 20 minutes (idea → filming → editing)?

    https://brand-video-pro.kit.com/20mins


    Questions? Topic requests?

    Drop me a message via instagram:

    https://instagram.com/thechrisgoor

    From Zero to 1,000 Followers - A Coach’s First Weeks Posting29 Dec 202500:41:10

    Most people don’t struggle with social media because of algorithms.They struggle because they never start.In this episode, I talk to Jonathan - a coach who helps men reset after heartbreak, breakup, or divorce - who only started posting online a few weeks ago.No big audience.No viral moments.No complicated strategy.Just clarity, honesty, and the decision to show up.Already, over a thousand people are listening.This conversation isn’t about hacks, trends, or “going viral”.It’s about what actually happens when a normal person stops waiting to feel ready and finally starts creating.If you’ve been thinking about posting but haven’t pressed record yet — this episode is for you.⸻🎥 In this conversation we cover: • What nearly stopped him posting in the first place • What he actually shared in his early content • What surprised him once people started responding • Why confidence comes after you start, not before • Advice for anyone still sitting on the fenceGive Jonathan a follow too:https://www.instagram.com/reset2breakthrough/


    If you want more help try

    Couch to Creator

    or

    Join me in The Studio


    Follow me on instagram

    © My Podcast Data