Explore every episode of the podcast The Strand Review of Books
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Supercharging the customer experience, with the authors, Alan Williams and Dave Stubberfield | 02 juil. 2024 | 00:09:59 | |
Co-authors Alan Williams and Dave Stubberfield speak about their book Supercharging the Customer Experience, subtitled How organizational alignment drives performance. Alan Williams leads the consultancy ServiceBrand Global, specialising in helping service-based businesses thrive and flourish in a values economy. Dave Stubberfield leads the Carter Consultancy, which focuses on customer experience, change management, and continuous improvement. https://www.amazon.co.uk/dp/1915951283/ Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Use Customer Data, with the author, Dr Sachiko Scheuing | 25 juin 2024 | 00:09:53 | |
Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech. Hosted on Acast. See acast.com/privacy for more information. | |||
| Natural Born Winners, with the author, Robin Sieger | 18 juin 2024 | 00:09:54 | |
Robin Sieger, author of Natural Born Winners – create purpose, prosperity and true success in your life – one of the best-selling business and personal development books – now in 25th anniversary edition. On the back it has "Success is not a matter of luck but of design" But the big question is, is it a self-help book that joins a zillion others that never actually make a difference? Hosted on Acast. See acast.com/privacy for more information. | |||
| Dynamic Alignment, with the author, Holly Worton | 11 juin 2024 | 00:09:59 | |
Holly Worton, co-author with Brad Borkan of Dynamic Alignment – The Power Of Finding Your Purpose, Achieving Your Goals, And Living A Passion-Driven Life. Holly is author of 30 non-fiction books about business mindset and nature. Brad is author of award-winning books on decision making, leadership and teamwork. Hosted on Acast. See acast.com/privacy for more information. | |||
| Sustainable Marketing, with the authors Paul Randle and Alexis Eyre | 04 juin 2024 | 00:09:23 | |
In a competitive marketplace, how on earth does a marketer balance the sustainability issues with sheer desire to outshine by throwing more carbon at the wall? Paul is a co-founder of the Sustainable Marketing Compass and CEO of the fabulously named Pickle Consulting, which focuses on sustainability; Alexis is also a co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists – plus Alexis runs GreenEyre, a sustainable marketing consultancy on a mission to drive positive impact. Hosted on Acast. See acast.com/privacy for more information. | |||
| Value Driven Data, with the author, Edosa Odaro | 28 mai 2024 | 00:09:41 | |
Edosa Odaro, speaks about his book Value-Driven Data – Identifying, communicating and delivering effective business solutions with data. Edosa is an investor and independent adviser on data and AI, and has a background as chief data officer in corporations including AIG, Barclays and the European Commission among others. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Neurodiversity Edge, with the author, Dr Maureen Dunne | 21 mai 2024 | 00:09:14 | |
Dr Maureen Dunne guides us through her book The Neurodiversity Edge – The Essential Guide to Embracing Autism, ADHD, Dyslexia, and other Neurological Differences, for Any Organization. Dr Dunne is a cognitive scientist who completed her PhD at the university of Oxford – and her book made the USA Today national bestseller list! Available from Wiley and Amazon, https://www.amazon.co.uk/Neurodiversity-Inclusion-Maureen-Dunne/dp/1394199287/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Franz Kafka and the Truths of Leadership, with the author, Dr Leah Tomkins | 14 mai 2024 | 00:09:59 | |
Hello and welcome today to Dr Leah Tomkins, author of Franz Kafka and the Truths of Leadership, published by the curiously named Edward Elgar Publishing. Leah is an independent scholar and Visiting Professor at the University of the West of England, and former Visiting Fellow at the University of Oxford. Leah has also worked in large corporations including Accenture and KPMG, and latterly working with the UK Cabinet Office. Hosted on Acast. See acast.com/privacy for more information. | |||
| Sustainable Advertising, with the co-author, Sebastian Munden | 07 mai 2024 | 00:09:42 | |
Sebastian Munden, co-author with Matt Bourn of Sustainable Advertising, explains how the real key to action behind good words is to focus on change behaviour. Sebastian is a strategy and communications adviser, having formerly worked at Unilever for 32 years, his last role as UK and Ireland CEO and previously in a variety of senior marketing roles, chair of Ad Net Zero, and chair of WRAP, the Waste and Resources Action Programme, a global action NGO tackling the causes of climate change and promoting circular living. Hosted on Acast. See acast.com/privacy for more information. | |||
| B2B Digital Marketing Strategy, with the author, Simon Hall | 30 avr. 2024 | 00:09:26 | |
Author Simon Hall shares his motivations for writing B2B Digital Marketing Strategy, the key insights and messages, and looks at the future prospects for marketers - practically an MBA in marketing in a book! Hosted on Acast. See acast.com/privacy for more information. | |||
| Right Kind of Wrong, with the author, Professor Amy Edmondson | 09 avr. 2024 | 00:09:49 | |
Amy Edmonson, Professor of Leadership at Harvard Business School, guides us through her book Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success Hosted on Acast. See acast.com/privacy for more information. | |||
| The Superpower of Small Teams, with the co-author, Brad Borkan | 02 avr. 2024 | 00:09:22 | |
Author Brad Borkan reveals the The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more Hosted on Acast. See acast.com/privacy for more information. | |||
| The Art of Statistics, with the author, Professor Sir David Spiegelhalter | 26 mars 2024 | 00:09:52 | |
Professor Sir David Spiegelhalter looks at life through the statistical lens, at how we can present data more cogently, and at how numbers literally do not speak for themselves. Crunch the numbers for ten minutes with the UK's leading statistician. Hosted on Acast. See acast.com/privacy for more information. | |||
| High-Impact Content Marketing, with the author, Purna Virji | 19 mars 2024 | 00:09:56 | |
Purna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect Hosted on Acast. See acast.com/privacy for more information. | |||
| GLUE, with the author, John Dore | 12 mars 2024 | 00:09:49 | |
John Dore, author of GLUE – Transforming Leadership in a Hybrid World – is a Programme Director at London Business School, where he leads the Senior Executive Programme. John shines new light on leadership, very much aligned with the customer inside-out approach that drives so many SaaS businesses. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Customer Copernicus, with the author, Charlie Dawson | 05 mars 2024 | 00:09:48 | |
Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie! https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Can Marketing Save the Planet? with the authors, Michelle Carvill and Gemma Butler | 27 févr. 2024 | 00:09:54 | |
Michelle Carvill and Gemma Butler share insights and enthusiasms for marketers ready to take on responsibility for true sustainability Hosted on Acast. See acast.com/privacy for more information. | |||
| The Human Experience, with the author, John Sills | 20 févr. 2024 | 00:09:51 | |
John Sills talks about his book "The Human Experience - How to make life better for your customers and create a more successful organization" -- the myths and misconceptions of loyalty, and how to build a better future. Hosted on Acast. See acast.com/privacy for more information. | |||
| New Rules of Marketing & PR, with the author, David Meerman Scott | 14 févr. 2024 | 00:09:53 | |
The cogent, clear, compelling David Meerman Scott speaks about his worldwide bestseller "The New Rules of Marketing & PR," now in its 8th edition - and why I should have the courage to sack some clients! https://www.amazon.co.uk/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Forget the Funnel, with the co-author, Georgiana Laudi | 06 févr. 2024 | 00:09:58 | |
If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop. https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/ Hosted on Acast. See acast.com/privacy for more information. | |||
| The Fifth Phase, with the author, Dr Mark Powell | 07 nov. 2023 | 00:08:57 | |
The enthusiastic and entertaining Dr Mark Powell's radical book explains how a new view of AI could transform the opportunities in marketing, business and elsewhere. Hosted on Acast. See acast.com/privacy for more information. | |||
| Let It Go, with the author, Dame Stephanie Shirley, CH | 31 oct. 2023 | 00:09:08 | |
An extraordinary story, from refugee to IT titan to philanthropist Hosted on Acast. See acast.com/privacy for more information. | |||
| Predictably Irrational, by Dan Ariely | 24 oct. 2023 | 00:03:27 | |
Crazy lessons from behavioural science: Predictably Irrational by Dan Ariely Hosted on Acast. See acast.com/privacy for more information. | |||
| 21st Century Business Icons, with the author, Sally Percy | 17 oct. 2023 | 00:09:57 | |
Sally chats about the leaders who are changing our world Hosted on Acast. See acast.com/privacy for more information. | |||
| The Social Brain, with the author, Tracey Camilleri | 10 oct. 2023 | 00:09:55 | |
Tracey tells all about the psychology of successful groups Hosted on Acast. See acast.com/privacy for more information. | |||
| Decoded - The Science Behind Why We Buy, with the author, Phil Barden | 03 oct. 2023 | 00:09:45 | |
Author Phil Barden enthuses about the science behind why we buy, "sludging," and where to put the broccoli - essential stuff for marketers! Hosted on Acast. See acast.com/privacy for more information. | |||
| B2B is really P2P, with the author, Frank Somma | 26 sept. 2023 | 00:09:59 | |
Author and speaker Frank Somma shares fascinating insights into his book 'B2B is really P2P," and the value of personal interactions - even in the mass-marketing, social media world Hosted on Acast. See acast.com/privacy for more information. | |||
| The Invisible Brand, with the author, William Ammerman | 19 sept. 2023 | 00:09:59 | |
William Ammerman chats about his amazing book "The Invisible Brand," which ranges from AI to Aristotle, psychotechnology to Star Trek TriCorders! Hosted on Acast. See acast.com/privacy for more information. | |||
| Team of Teams, reviewed by Carole Archer | 12 sept. 2023 | 00:10:12 | |
Carole Archer, Senior Customer Engagement Manager, Ricoh Europe, reviews Team of Teams by General Stanley McCrystal, and answers The Big Question: are there any genuine business lessons in a book like this? Yes, including the curious 'Lead Like a Gardner.' Listen in to know more, and buy the book https://www.amazon.co.uk/Team-Teams-Rules-Engagement-Complex/dp/0241250838/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Using Behavioral Science in Marketing, with the author, Nancy Harhut | 27 juin 2023 | 00:10:27 | |
Nancy Harhut delivers amazing insight into how behavioral science applies directly to marketing, turning instinctive responses into action! Buy the book https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Audacious Goals, Remarkable Results, with the author, Brad Borkan | 20 juin 2023 | 00:09:15 | |
Ten minutes with Brad Borkan talking about his book, co-authored with David Hirzel, "Audacious Goals, Remarkable Results." Brad explores what it takes to get things done even in the face of extraordinary diversity, looks at decision-making, and considers how the lessons may be carried over into business life. Buy the book https://www.amazon.co.uk/Audacious-Goals-Remarkable-Results-Resilience/dp/1945312149/ Hosted on Acast. See acast.com/privacy for more information. | |||
| The Customer-Base Audit, with the author, Professor Peter Fader | 13 juin 2023 | 00:09:50 | |
Professor Peter Fader talks about the ideas and impact of his book The Customer-Base Audit. Listen in to learn more about how truly understanding your customers with a series of baseline metrics. The customer-base audit will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Buy the book https://www.amazon.co.uk/Customer-Base-Audit-Journey-Customer-Centricity/dp/161363160X/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Influencer Marketing Strategy, with the author, Gordon Glenister | 06 juin 2023 | 00:09:58 | |
Author Gordon Glenister talks about the ideas and impact of his book Influencer Marketing Strategy: How to Create Successful Influencer Marketing. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, with the author, Daniel Rowles | 30 mai 2023 | 00:09:53 | |
Author Daniel Rowles talks about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/1398694142/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Data and Analytics Strategy for Business, with the author, Simon Asplen-Taylor | 23 mai 2023 | 00:09:44 | |
Simon Asplen-Taylor talks about his book Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. Excellent insights in just ten minutes from an authoritative, knowledgeable, and enthusiastic speaker. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Data-Analytics-Strategy-Business-Results-Driven/dp/1398606057/ Hosted on Acast. See acast.com/privacy for more information. | |||
| The Hidden Psychology of Social Networks, with the author, Joe Federer | 16 mai 2023 | 00:09:49 | |
Author Joe Federer talks about the high points and themes of his book The Hidden Psychology of Social Networks. Great insights in just ten minutes into how B2B marketers can make social media work effectively. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Hidden-Psychology-Social-Networks-Understanding/dp/B099BNM3TJ/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Account-Based Marketing, with the author, Jessica Fewless | 09 mai 2023 | 00:09:13 | |
Author Jessica Fewless talks about her book Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue. If you'd like the skinny on ABM in less than ten minutes, listen to Jessica's sharp observations. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Account-Based-Marketing-Target-Companies-Revenue/dp/1119572002/ Hosted on Acast. See acast.com/privacy for more information. | |||
| The Customer Catalyst, with the author, Daniel Bausor | 02 mai 2023 | 00:09:59 | |
Ten insightful minutes from an energetic, enthusiastic and expert practitioner: Daniel Bausor comments on his book The Customer Catalyst, and how market power has shifted forever from seller to buyer. Really ground-breaking stuff! Buy the book: https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/ Hosted on Acast. See acast.com/privacy for more information. | |||
| The Laws of Brand Storytelling, with the author, Ekaterina Walter | 25 avr. 2023 | 00:07:17 | |
Ekaterina Walter talks about the themes of her book The Laws of Brand Storytelling. As one commentator put it, "Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytellilng is sassy, strategic, and chock-full of great brand stories!" The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/ Hosted on Acast. See acast.com/privacy for more information. | |||