How do you stay visible in a zero-click world, where AI is answering questions even before users tap a link?
In this episode, Tom Basgil speaks with Will Ockenden, Director and Owner of Prohibition PR, about how generative engine optimization (GEO) and answer engine optimization (AEO) are reshaping the way brands build authority and get discovered online. Will shares his expertise on why traditional PR disciplines are becoming one of the most powerful tools for winning in the age of AI search.
They explore the shift from SEO to GEO, and how the rise of zero-click behavior means brands that aren't being cited by AI engines are becoming invisible. Will also breaks down the three core signals: onsite content, technical accessibility, and offsite authority. He then shares a practical framework for auditing where you currently stand and how to systematically build your GEO/AEO visibility over time.
Dive into the episode:
(00:00) What is generative engine optimization (GEO)?
(02:30) The rise of zero-click behavior
(04:47) Why organic traffic is dropping and why it doesn't tell the whole story
(06:00) The three core GEO signals brands need to know
(09:39) Why PR is one of the most powerful AEO/GEO tools
(11:00) Reddit, LinkedIn, and the shift to third-party credibility
(14:35) How to measure GEO visibility and what tools to use
(17:30) Where to start before running a GEO audit
(20:30) Does AEO/GEO keep marketers stuck or help them stick?
(21:43) One thing CMOs should do tomorrow
If you’re ready to prove your worth, lead with clarity, and make marketing impossible to ignore, this is your show. Because when the stakes are high, the marketers who stick are the ones who truly lead.
Subscribe now and be part of the next generation of Sticky CMOs.
Connect with Will Ockenden
https://www.linkedin.com/in/willockenden/
https://www.embracingmarketingmistakes.co.uk/2206375
Connect with Tom Basgil
https://www.linkedin.com/in/tombasgil/
Sticky Tactics
https://www.stickytactics.com/
Produced in partnership with Share Your Genius
www.shareyourgenius.com