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Explore every episode of the podcast The Startup Ideas Podcast

Dive into the complete episode list for The Startup Ideas Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
6 Scalable Startup Ideas (You Can Start Tomorrow)12 Jan 202600:55:07
In this episode, I sat down with Chris Koerner and we go through a set of approachable startup ideas that start low-friction but can scale if you get distribution right. We start with a potential “app ecosystem” opportunity around Facebook Marketplace, plus a product-studio framework that combines short-form video, AI, and 3D printing to validate “dumb” products via demand before you invest. We then jump to more grounded, local-first ideas—bike washing/maintenance subscriptions, bar anti-spike stickers, and even vending-machine concepts like “shiny rock” drops at trailheads. We close with a weird Pokémon-card “meme + supply control” play inspired by the Kabuto King, including Chris’s own collecting “big reveal.” From there, I dig into why PSA-style grading feels slow and expensive, and we workshop a more modern grading experience (including a livestream/packaging angle and an AI-from-photo approach). Timestamps 00:00 – Intro 02:28 – Startup Idea 1: Facebook Marketplace App Studio 07:43 – Startup Idea 2: DTC Product Studio 17:05 – Startup Idea 3: Bike Washing/Maintenance Subscription 24:29 – Startup Idea 4: Anti-Drink-Spike Stickers 31:55 – Startup Idea 5: Shiny Rock Vending Machines 36:37 – Startup Idea 6: The Kabuto King and Card Grading Key Points I look for “alpha” where people are already obsessing, but the market structure is still primitive (like collectibles + grading). I treat “distribution” as the multiplier—short-form can make “dumb” products viable if the content loop is strong. I push for starting manually first (prove demand), then upgrading into infrastructure, subscriptions, and scale. I pay attention to marketplaces with huge usage but weak third-party tooling—there’s often a platform-layer opportunity there. I keep coming back to “repackaging” as a business model: same underlying thing, new wrapper, new buyer, new channel. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL: X/Twitter: https://x.com/mhp_guy Instagram: https://www.instagram.com/thekoerneroffice/ Youtube: https://www.youtube.com/@thekoerneroffice
"Ralph Wiggum" AI Agent Explained (& How to Use It)08 Jan 202600:28:45
We got Ryan Carson on the pod to break down the “Ralph Wiggum” Agent and why it’s suddenly everywhere. He walks me through a simple workflow that lets an autonomous agent build a full product feature while I sleep: start with a PRD, convert it into small user stories with tight acceptance criteria, then run a looped script that ships work in clean iterations. The big idea is you’re not “vibe coding” one giant prompt—you’re giving the agent testable, bite-sized tickets and letting it execute like an engineering team. By the end, Ryan shows how this becomes repeatable (and safer) with a memory layer—agents.md for long-term notes and progress.txt for iteration-to-iteration context. Timestamps 00:00 – Intro 02:44 – What is the Ralph Wiggum AI Agent 03:40 – Step 1: PRD Generator 06:11 – Step 2: Convert PRD to Json 09:47 – Step 3: Run Ralph 12:05 – Step 4: Ralph Picks a Task 13:14 – Step 5: Ralph Implements Task 14:49 – Tokens + Cost: What It Actually Spends 15:45 – Guardrails: Small Stories + Clear Criteria Keep It Sane 16:19 – Step 6: Ralph commits the change 16:38 – Step 7: Ralph Updates PRD json file 16:55 – Step 8: Ralph Logs to Progress txt 20:08 – Step 9: Ralph Picks another Task 20:48 – Step 10: Ralph Finishes Tasks 21:18 – Example of how Ryan uses Ralph 24:08 – How To Start Today (Ralph Repo) and Tips Links Mentioned: Ralph Wiggum Agent: https://startup-ideas-pod.link/Ralph-agent  AI Agent Skills: https://startup-ideas-pod.link/amp-skills  AMP: https://startup-ideas-pod.link/amp-code  Ryan’s Ralph Step-by-Step Guide: https://startup-ideas-pod.link/Ryans-Ralph-Guide Key Points I can’t expect “sleep-shipping” unless I translate the feature into small, testable user stories with clear acceptance criteria. Ralph works like a Kanban loop: pull one story, implement, commit, mark pass/fail, then grab the next. The real leverage is the reset: each iteration starts fresh with a clean context window, instead of one giant, messy thread. agents.md becomes long-term memory across the repo; progress.txt is short-term memory across iterations. The bottleneck isn’t “coding”—it’s the upfront spec quality: PRD clarity, atomic stories, and verifiable criteria. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND RYAN ON SOCIAL: X/Twitter: https://x.com/ryancarson Amp: https://ampcode.com
$50K/month Mobile App Ideas So Good You’ll Quit Your Job03 Dec 202500:33:58
On this episode, I breakdown eight little-known mobile apps that each generate around $50,000+ per month and explain why they work. I walk through specific examples—from AI video generators and Bible note-takers to vinyl pricing tools and AI English tutors—then explain the common patterns behind their success. The second half of the episode is devoted to six clear frameworks for spotting high-potential niches and designing simple, sticky mobile apps around them. I end the episode with a batch of extra startup ideas built on high-intent inputs like photos, videos, and scans so listeners can “vibe code” their own profitable apps in 2026. Timestamps 00:00 – Intro 02:02 – App 1: Flashloop: AI Video Generator for Viral Character Clips 03:26 – App 2: Bible Note-Taker & Prayer Recorder for Churchgoers 06:35 – App 3: AI Home Decor Interior Design App and Visualization Pain 08:48 – App 4: Moji Lab: Emoji/Sticker Packs and Expression as a Business 11:43 – App 5: Vinyl Snap: Scanning Vinyl Records for Accurate Pricing 13:51 – App 6: Genora AI: Bundling Multiple LLMs into One Assistant 16:45 – App 7: Logo Maker: AI Generated Logos 18:57 – App 8: Menu Fit: Healthy Eating Recommendations at Any Restaurant 20:44 – App 9: LangLearn: Personal AI English Tutor and Duolingo Comparison 22:37 – App 10: Zozo Fit 3D Body Scanner: Tracking Body Change, Not the Scale 25:04 – The “ 50K MRR App Framework” 31:30 – Bonus Startup Ideas Key Points Profitable mobile apps often do one high-intent, recurring job for a specific identity-based group, then charge a subscription around that behavior. Many breakout apps turn photos, videos, or scans (high-signal inputs) into premium insights like valuations, design plans, or tailored recommendations. Simple, one-screen interfaces with clear before/after transformations make these AI-powered tools feel approachable and addictive to use. The “50K MRR App Framework” combines spending power, repeating problems, visual inputs, accuracy needs, and bad existing tools to guide idea selection. New app ideas can be generated by pairing these frameworks with underserved niches like golf swings, pet health, used cars, or RV layouts. Numbered Section Summaries Why Mobile Apps Are Printing Money in 2026 The host opens by arguing that now is an incredible time to build mobile apps, pointing to new apps that have appeared “out of nowhere” and reached $50K+ per month. He cites a tweet listing 10 such apps launched in the last 180 days and sets the goal of reverse engineering what makes them work so listeners can apply the patterns to their own ideas. The 50K MRR App Framework The “50K MRR App Framework”: find a group that (1) spends money, (2) has a repeating problem, (3) uses photos/videos as inputs, (4) cares deeply about accuracy, and (5) suffers from bad existing tools. He walks through how vinyl collectors fit every criterion and stresses that while the framework is simple, execution still requires great UX, clean UI, and the right niche. The goal is to make idea selection easier by checking all five boxes before committing to an app. Six Supporting Frameworks for Designing Hit Apps I expands into six additional frameworks: start with a “nerve” (identity, urgency, stakes, repetition); solve one job that always must be done; build around a single high-intent input (photo, address, object); use AI to unlock a premium insight (price, diagnosis, summary, design plan); wrap it in a simple, desirable interface (one screen, one button, one transformation); and create a recurring behavior loop that pulls users back daily or weekly. He summarizes these in a conceptual pipeline: high-intent input → AI premium insight → simple interface → recurring loop → $50K MRR. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
My Secret Framework for Building $1M Products24 Feb 202500:56:38

Today’s episode  features Jake Knapp (creator of the Design Sprint), Jonathan Courtney (Founder and CEO of AJ & Smart). We explore how to evaluate and build successful AI products. They use Jake's Foundation Sprint framework to analyze JC's concept for an app that helps entrepreneurs balance content consumption with creation. The conversation demonstrates how to move from initial idea to clear differentiation strategy, emphasizing the importance of first principles thinking before technical implementation.

Timestamps:
00:00 - Intro
01:36 - Startup Idea: Hit Me App
04:28 - The Foundation Sprint Overview
05:16 - Step 1: Customer
07:50 - Step 2: Problem
12:25 - Step 3: Capability
15:20 - Step 4: Insight
23:34 - Step 5: Motivation
31:44 - Step 6: Competitors 
38:57 - How to use AI in the Development Process
41:55 - Differentiation Analysis
51:58 - Reviewing Foundation Sprint 

Click Book: https://www.theclickbook.com

Key Points:
• Introduction to the Foundation Sprint framework for evaluating startup ideas
• Discussion of building AI wrappers and product differentiation
• Exploration of a case study: “Hit Me” - an app for controlling digital consumption
• Detailed walkthrough of the basics canvas: customer, problem, capabilities, insights
• Analysis of differentiation strategies and competitive positioning

1) The Foundation Sprint Framework:
• Start with the basics
• Define clear differentiation
• Map possible product forms
• Test & validate assumptions

Key insight: Most founders skip this critical planning phase! 

2) The Basics Framework includes:

• Customer identification
• Problem definition
• Special capabilities
• Key insights
• Core motivation
• Competitor analysis

Pro tip: Write these down BEFORE touching any code!

3) Real Example Breakdown:
JC pitched his “Hit Me” app idea:
• Target: Entrepreneurs (25-40)
• Problem: Digital overconsumption
• Insight: Consumption vs Creation balance
• Motivation: Personal struggle with anxiety
• Competition: Self-control & existing blockers

4) Key Differentiator Exercise:
Plot your product on scales:
• Speed (not important)
• Intelligence (basic)
• Ease of use (very easy)
• Price (free)
• Focus (targeted)

The goal: Find your unique position in the market 

5) Major Insight:
Most digital wellness apps focus on REMOVING distractions
The opportunity: Build tools that REPLACE consumption with creation
This is the kind of differentiation that makes marketing easy! 

6) Framework Benefits:
• Clarifies fuzzy ideas
• Forces first principles thinking
• Reveals hidden opportunities
• Saves time & resources
• Prevents building "Homer's Car" 

Notable Quotes:
"It's hard to build when your hands are on fire." - Greg
"If you don't have clear differentiation, you need to be a god tier marketer to sell something." - JC

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com

FIND JAKE ON SOCIAL
X/Twitter: https://x.com/jakek
Website: https://jakeknapp.com/
LinkedIn: https://www.linkedin.com/in/jake-knapp/

Perplexity vs ChatGPT "Deep Research" For Startup Ideas Shocked Me19 Feb 202500:39:08

Get Greg’s Deep research research notes: https://www.gregisenberg.com/deep-research-ideas

I compare in real-time ChatGPT's and Perplexity's deep research capabilities for developing startup ideas. Both platforms were prompted to generate AI agent business ideas with specific revenue targets ($1M Y1, $3M Y2, $5M Y3). The results showed that Perplexity provided faster, more concise responses, while ChatGPT offered more detailed, comprehensive analysis but took longer to generate responses.

Key Points:
• Comparison between ChatGPT Pro ($200/month) and Perplexity Deep Research (free/~$20/month) for startup ideation
• Both platforms were tested with identical prompts for creating AI-based startup ideas
• Comparison of response speed, depth, and quality between the two platforms
• Practical demonstration of how to use AI tools for business planning and market research

Timestamps:
00:00 - Intro
01:33 - Defining the Startup Prompt
02:29 - Initiating Research with ChatGPT
05:05 - Initiating Research with Perplexity
09:13 -  Perplexity results (Legal Contract AI)
15:44 - ChatGPT results (AI Sales Outreach Assistant)
26:10 - Comparing Perplexity and ChatGPT Outputs
27:55 - Follow-Up Prompts and Further Exploration
31:55 - Perplexity's Follow-Up results
34:43 - ChatGPT's Follow-Up results 
37:07 - Where to get Greg’s Deep research research notes
37:31 - Conclusion: Choosing Between Tools

1) THE SETUP:
• Testing ChatGPT Pro ($200/mo) vs Perplexity Deep Research ($20/mo)
• Same prompt: Build a defensible AI agent startup
• Target: $5M ARR in 3 years
• MVP budget: $5K

2) PERPLEXITY AI WINS ON SPEED 
• Completed research in ~2 mins
• Analyzed 34+ sources
• More concise, actionable insights
• Free tier available!

3) CHATGPT WINS ON DEPTH 
• Longer, more detailed analysis
• Comprehensive playbooks
• Better market context
• More examples & case studies

4) BEST STARTUP IDEAS GENERATED:

Legal Contract AI (Perplexity):
• $2.4B market opportunity
• Auto-redline contracts
• Defensible through learning
• Clear path to $5.4M ARR

AI Sales Assistant (ChatGPT):
• Virtual SDR automation
• Network effect moat
• Product-led growth strategy
• $100M+ potential

5) MVP INSIGHTS:

For $5K budget:
• Use existing APIs (OpenAI/GPT-4)
• Start with Chrome extension
• Focus on single workflow
• Manual fallback for quality
• Self-serve freemium model

6) KEY TAKEAWAYS:

Both tools are INSANELY good
• Perplexity = Fast, concise, free tier
• ChatGPT = Deeper analysis, more context
• Both provide actionable insights
• Worth integrating into workflow

7) PROTIP:
For best results:
• Be specific with constraints
• Ask follow-up questions
• Double-click on interesting areas
• Cross-reference competitor insights

Bottom line: These AI research tools are an unfair advantage for founders right now.

Notable Quotes:
"Distribution is the new moat" - Greg
"This is an unfair advantage right now" - Greg regarding AI research tools

Conclusion: Both platforms demonstrated valuable capabilities, with Perplexity offering speed and efficiency while ChatGPT provided more comprehensive analysis. The video suggests both tools can be effective for startup planning, with the choice depending on user preferences for depth versus speed.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

7 validated startup ideas that will make $100K/month (and how to grow them)17 Feb 202500:45:09

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities with detailed analysis of market opportunities, implementation strategies, and potential revenue models.

Timestamps:
00:00 - Introduction and technical setup
01:31 - Startup Idea 1: Lightroom Preset SaaS
04:41 - Startup Idea 2: Domain Portfolio for Lead Gen
10:56 -Startup Idea 3: E-commerce newsletter AI tools
15:19 -Startup Idea 4: High-LTV SaaS Services
20:08 - Startup Idea 5: Productized Service  Agency
28:11 - Startup Idea 6: Dog park bar concept
32:53 - Startup Idea 7: Micro app Studio

Key Points:
• Detailed discussion of an AI-powered Lightroom preset subscription business opportunity
• Analysis of e-commerce newsletter AI tools and market potential
• Exploration of physical business concept: Dog park combined with bar
• Discussion of micro-apps trend and opportunity in riding viral waves

1) Lightroom Preset SaaS

Photographers spend $$$ on presets. Time to disrupt.
• Build AI tool to generate Lightroom presets from sample photos
• Convert XML packets at scale
• $29/month subscription model
• Target Adobe users on FB ads

Infinite margins. Just code.

2) Domain Portfolio for Lead Gen

Law firms do it. Now apply it everywhere.
• Buy 1000+ exact-match domains for niche keywords
• Rank organically (still works!)
• Bundle leads to specific industries
• Sell entire portfolio to PE firms

40k+ per lead in some niches 

3) AI for Ecomm Newsletters

People hate coding email templates.
• AI chat interface for newsletter design
• Product storytelling automation
• Holiday campaign generation
• Template modification without code

Klaviyo users desperate for this.

4) Lalo Agency Play

New CRM taking music industry by storm.
• Help artists build fan lists
• Run targeted merch giveaways
• Geographic targeting for tours
• Less than $1 cost per signup

All major labels switching over 

5) Dog Park Bar Concept

The millennial country club is here.

• Combine dog park + bar
• Add app for daily dog updates
• Target high-income dog owners
• Members-only model potential

4pm is packed every day 

6) Micro AI Apps Studio

Text-behind-image went viral. More coming.

- Build simple, focused AI tools
• Ride viral trends
• Credit pack monetization
• $7/week pricing psychology

Adobe does this. Why not you?

7) High-LTV SaaS Services

Find tools people pay for but barely use.
• Target Klaviyo, HubSpot, Sage
• Build productized service
• Create digital assets/templates
• Add custom plugins

25k+ customer LTV 

Notable Quotes:
"Labels are like a bank. That's all they turned into." - Cody Schneider

"Find trends. That's a very hard thing, I think, for the average person to do. But I think to that point, I think it's gonna get easier and easier to see these trends that are occurring." - Cody Schneider

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

The Actual Process Behind a $10.5K/Month Directory Website12 Feb 202500:54:24

Get the exact system used to build profitable local directories: https://www.gregisenberg.com/directory

The episode features Frey Chu explaining his methodology for building profitable directory websites, using dog parks as a case study. He demonstrates how to identify opportunities through keyword research, validate ideas through social proof, and implement a basic yet effective directory structure. The discussion emphasizes that even simple directory websites can generate significant passive income through various monetization methods, while also serving as a foundation for larger business opportunities.

Timestamps:
00:00 - Intro
03:40 - Examples of Profitable Directories and their traffic
10:35 - Why Build Directories
12:23 - Finding and validating directory ideas
26:44 - Data collection and enrichment
42:21 - WordPress implementation
46:36 - Monetization strategies

Key Points:
• How to identify profitable directory website opportunities using keyword research and competition analysis
• Step-by-step process for validating directory ideas using Reddit and social listening
• Data collection and enrichment techniques for building comprehensive directories
• Simple implementation strategy using WordPress or other CMS platforms
• Monetization strategies including AdSense, affiliate marketing, and potential SaaS opportunities

1) First, find your niche:
• Use Ahrefs "near me" searches
• Look for 30-100K monthly searches
• Target keyword difficulty under 20
• Avoid seasonal/branded keywords
• Find niches with fragmented search intent

2) Validate your idea:
• Check competition on Google
• Look for basic/outdated directories
• Browse Reddit discussions
• Confirm real user pain points
• Set a "bounty" on weak competitors

3) Data Collection Strategy:
• Use Google Maps scraping tools (like Outscraper)
• Focus on exact category matches
• Collect key data points:

- Name, address, phone
- Reviews & ratings
- Hours & location links
- Street view images

4) Data Enrichment 
• Add unique features competitors lack
• Include amenity details (shade, benches, etc)
• Use AI tools to automate enrichment
• Focus on solving specific user problems
• Make data actually USEFUL

5) Building The Directory:
• Start with simple "static pillar pages"
• Target city-specific keywords
• Include:

- Table of contents
- Location details
- Embedded maps
- Reviews
- Internal linking structure

6) Monetization Options 
• Display ads (most passive)
• Affiliate partnerships
• Lead generation
• Data collection/email lists
• Potential SaaS upsell

Notable Quotes

"AdSense has been the closest thing that I've ever experienced to passive income." - Frey Chu
"People are monetizing directories wrong. They're just putting AdSense... The opportunity is actually to build software on top of these directories." - Greg Isenberg

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND FREY ON SOCIAL

X/Twitter: https://x.com/freychu
Youtube: https://www.youtube.com/@FreyChu
Frey’s Newsletter: https://shipyourdirectory.kit.com

The Step-by-Step Plan to Go From $3M to $10M+10 Feb 202500:51:30

In this episode, Ayman Al-Abdullah, former CEO of AppSumo, shares his framework for scaling businesses from seven to nine figures. The conversation focuses on the importance of customer retention, strategic hiring, and proper incentive structures. Ayman shares insights from his experience scaling AppSumo from $3M to $84M in revenue, emphasizing the transition from founder to CEO mindset.

Timestamps:
00:00 - Introduction and background
02:47 - Discussion of the Nine Steps framework
08:13 - Team building and executive compensation
10:35 - The Reality of Startup Valuations
14:36 - The importance of setting a strong foundation
15:59 - Focus on Retention Before Growth
22:26 - Evaluating Opportunities and Thinking Big
29:47 - Examples of Successful Founders that Ayman admires
31:35 - The Importance of Focus in Business
33:26 - Build Skyscrapers, Not Strip-malls 
36:01 - The importance of being the best in the market
37:54 - Where to double down in your business
40:22 - Testing and Investing in Business Strategies
42:05 - Identifying Bottlenecks in Your Business
44:39 - Finding Your Zone of Genius

Key Points:
• The "Nine Steps to Nine Figures" framework divides business growth into three phases: startup, scale-up, and grow-up
• Focus on retention and customer loyalty before aggressive growth
• Use the "Test Then Invest" framework with 80% resources on core business and 20% on experiments
• Structure executive compensation with a 50-50 split between top-line and bottom-line metrics

1) The "Nine Steps to Nine Figures" Framework:

Breaks down into 3 phases:
• Startup (Product Market Fit)
• Scale-up (Company Creation)
• Grow-up (Legacy Protection)

Most founders get this wrong from day 1...

2) RETENTION over GROWTH 

"Building a business without focusing on retention is like building a skyscraper on sand"

Every 3% increase in net revenue retention = DOUBLES company valuation

Stop chasing growth before you nail retention!

3) The 80/20 Marketing Rule:

• 80% of resources on proven channels
• 20% on experimental channels

Real example: AppSumo tested switching from credits to cash payments for referrals → Became 8-figure revenue channel

4) The Shield vs Sword Framework for Decision Making:

Rate every opportunity 1-5 on:
• Impact (Sword)
• Effort (Shield)

Only pursue 8+/10 total score opportunities
Ignore the rest - they're distractions

5) On Building Your Executive Team:

Two core functions:
• Sales (CRO)
• Delivery (COO)

Pro tip: Hire first in YOUR zone of genius
Why? You'll know what excellence looks like

6) The Triple, Triple, Double, Double Path to $100M:

Year 1: $3M → $9M
Year 2: $9M → $27M
Year 3: $27M → $54M
Year 4: $54M → $108M

This is how you hit 9-figures in 5 years 

7) REVOLUTIONARY Compensation Framework:

Forget traditional equity!
Instead:
• Set total comp package
• Let employees choose cash vs equity split
• Makes equity REAL by forcing skin in the game

8) CEO Evolution:

"The founder is the hardest working person
The CEO should be the laziest"

Your job: Think 3-5 quarters ahead while your team executes

 Key Takeaway:
Focus on retention first
Build processes before hiring
Think in 5-year blocks
Execute with intention

Notable Quotes:
"Product market fit is when it feels like you're wearing a meat suit in a dog park - you just have more leads than you know what to do with." - Ayman
"Every 3% increase in net revenue retention doubles a company's valuation." - Ayman

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND AYMAN ON SOCIAL

Ayman’s Website: https://aymanalabdullah.com
X/Twitter: https://x.com/aymanalabdul
LinkedIn: https://www.linkedin.com/in/aalab003/

I built an AI startup in 65 minutes (using ChatGPT, Leonardo AI, Kling AI, ElevenLabs)05 Feb 202501:05:00

Greg's step-by-step guide to building a startup using AI workflows: https://www.gregisenberg.com/ai-startup

In this episode, Omar Choudhry, a serial entrepreneur, shares the exact prompting sequences he uses to combine multiple AI tools to create products people actually want to buy. Watch us build a custom avatar business live. You'll learn the exact process: from crafting the perfect prompts in ChatGPT, to generating images in Leonardo AI, to animating with Kling AI, all the way to automated fulfillment with Printful. This isn't theory - it's a complete blueprint you can copy today.

Timestamps:
00:00 - Introduction and overview
04:22 - Technical, Audience, and Cultural Shifts
10:12 - Explanation of sequential prompting
14:15 - How to create an AI Avatar using ChatGPT and Leonardo AI
26:18 - Startup Idea 1: Custom AI Greeting Cards
36:43 - Teenie Tales MVP showcase
43:10 - How to animate AI Avatar’s using Kling AI 
52:50 - Startup Idea 2: Personalized AI Sticker’s

Key Points:
• Detailed walkthrough of creating AI avatars using sequential prompting across multiple AI tools
• Exploration of business opportunities in personalized greeting cards and educational materials
• Discussion of automated workflows combining ChatGPT, Leonardo AI, and Kling AI
• Integration strategies with print-on-demand services like Printful for physical products

1) The Big Shift in Business Models:

Traditional path:
• Raising VC $$$
• Years to launch
• Large teams
• Office space needed

New AI-First path:
• Build instantly
• Low cost
• Zero employees
• Remote-first

2) The Sequential Prompting Framework 

Omar's genius method:
• Use ChatGPT to create prompts
• Feed prompts to specialized AI tools
• Chain outputs together
• Build user-friendly frontend

Example flow:
ChatGPT → Leonardo AI → Kling AI → 11Labs

3) Business Idea #1: AI-First Greeting Cards 

The $400M Moonpig-killer:
• Upload photos → Get AI avatars
• Generate personalized scenes
• Add animation & voice
• Print physical cards

Monetization:
• $7-10 per card
• $10-15 monthly subs
• Gift upsells

4) Business Idea #2: Educational AI Stickers 

Target market: Schools & Teachers

The product:
• Custom teacher avatars
• Personalized student stickers
• Achievement celebrations
• Classroom decorations

Distribution:
• Direct mail to principals
• School district partnerships

5) The Technical Stack 

Tools needed:
• ChatGPT for prompts
• Leonardo AI for images
• Remove.bg for backgrounds
• Printful API for fulfillment
• Zapier/Make for automation

CAC potential: $15/customer

6) Marketing Strategy 

Guerrilla tactics:
• Find faculty directories
• Create custom samples
• Direct mail campaigns
• Social media DM outreach
• Leverage virality in schools

Pro Tip: Start manual, perfect the process, then automate!

7) BONUS INSIGHT 

The real opportunity isn't just in the tools - it's in the UX layer on top.

Build specific solutions for specific problems.
Create branded experiences.
Make it dead simple to use.

The tools are commodities. The experience is the moat.

Notable Quotes:
"We're building full workflows today using AI avatars. I'm going to have a ton of business ideas that you can start immediately with zero employees." - Omar

"By the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash." - Omar

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND OMAR ON SOCIAL

5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/about
Instagram: https://www.instagram.com/omarchoudhry/
X/Twitter: https://x.com/OmarChoudhry
LinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

4 microSaaS ideas you can build to make $100k/month03 Feb 202500:38:27

In this episode, Sari Azout, Founder and CEO of Sublime,  explores various startup ideas and business concepts. The discussion centers on the evolving nature of startups in the AI era, emphasizing the importance of focusing on specific, well-defined problems rather than broad solutions. Sari shares multiple business ideas, from parental control services to creative tools, while discussing the philosophy behind building successful products in today's market.

Timestamps:
00:00 - Introduction and setup
00:57 - Startup Idea 1: DrScreenTime
06:39 - Startup Idea 2: Business-in-a-box ideas
13:34 - What becomes scarce in an AGI world? 
14:38 - Founders and Their Approaches
16:10 - Akio Morita Simplicity Principle 
17:01 - Startup Idea 3: Podshot 
22:10 - Discussion on micro-startups 
25:53 - Testing Ideas and Positioning
29:03 -  Feedback and Intuition
33:04 - Startup Idea 4: Meme generator 

Key Points:
• Discussion of several innovative startup ideas including "DrScreenTime" (parental control franchise), PodShot, and meme generator 
• Exploration of business-in-a-box concepts and the future of trades/crafts
• Analysis of micro-startups vs. traditional startup approaches

1) The "Franchise for Parental Controls" Idea 

Parents are desperate for help managing screen time. Current solutions = messy.

Opportunity: In-home screen time consultants who:

- Set up controls
- Create family rules
- Recommend apps/tools

Revenue model:
• $2K setup fee
• Recurring affiliate revenue
• Think "Dr. Screen Time" 

2) The "Business in a Box" Trend 

Big insight: What becomes scarce in an AI world?
Answer: People doing things with their hands!

Opportunity: Modern craft business franchise
• Partner with local artists
• Supply chain + education
• Target: offline-first experiences
• Status = disconnecting from screens

3) The Trade School Revolution 

Huge opportunity in modernizing trade education:
• Lambda School model for trades
• Zero upfront tuition
• Revenue share after job placement
• Bundle with business tools/marketing
• Focus: plumbing, electrical, etc.

Why? Trades becoming MORE valuable in AI era

4) The Micro-Startup Strategy 

Modern startup playbook:

1. Have a 10-year vision
2. Unbundle into micro-products
3. Start with easiest/viral pieces
4. Build distribution first

Key insight: "Nobody searches for an inspiration engine"

5) Product Development Philosophy 

Two types of founders:
• Artists (creative vision driven)
• Scientists (iteration driven)

Choose your path but stick to it.

Sari’s 2024 goal: "Take less feedback, trust intuition more"

6) The Meme Generator Opportunity 

Final killer idea: Long-form to meme converter
• Input: articles, presentations, links
• Output: culturally relevant memes
• Train on curated meme library
• Potential $10M+ SaaS business

Why? No idea goes mainstream without memes 

Key Takeaway:

2024 startup strategy:

1. Build close to OR far from AI
2. Focus on what becomes scarce
3. Start micro, think macro
4. Distribution not Product

Notable Quotes:
"No idea will become mainstream if it's not captured in a meme." - Sari Azout
"Screenshots are the new bookmarks." - Greg

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND SARI ON SOCIAL

Sublime: https://sublime.app
X/Twitter: https://x.com/sariazout
Substack: https://sublimeinternet.substack.com

DeepSeek R1 - Everything you need to know29 Jan 202500:51:35

Greg's DeepSeek Cheetsheet: From Installation to Expert Prompting: https://www.gregisenberg.com/deepseek

Ray Fernando, a former Apple engineer, gives an in-depth tutorial on DeepSeek AI and local model implementation. The conversation includes detailed guide for setting up local AI environments using Docker and OpenWebUI, and how to implement DeepSeek on mobile using the Apollo app.

Key Points:
• Comprehensive overview of DeepSeek AI and its reasoning capabilities
• Discussion of data privacy concerns when using Chinese-hosted models
• Detailed tutorial on running AI models locally using Docker and OpenWebUI
• Comparison of different AI model providers (Fireworks, Grok, OpenRouter)
• Mobile implementation of AI models using Apollo app

Timestamps:
00:00 - Introduction
02:34 - Overview of DeepSeek
05:29 - Data privacy concerns with Chinese-hosted models
08:02 - Running Models Locally with OpenWebUI
10:06 - Comparing Hosting Providers: Fireworks and Groq
16:54 - Cost Comparison of using/running AI Models
18:35 - Improving Prompts for Better Outputs
22:41 - Running AI Models Locally: A Step-by-Step Guide
37:09 - Mobile AI implementation discussion
45:27 - Future implications and closing thoughts

1) DeepSeek's R1 Model - What's the big deal?

• On par with ChatGPT's reasoning capabilities
• Open source & free to use
• BUT hosted in China (data privacy concerns)
• Incredible for analysis and content generation

2) Alternative Ways to Use DeepSeek:

• Fireworks AI ($8/million tokens)
• OpenRouter
• Grok API
• Local hosting (safest for sensitive data)

3) Running AI Models Locally 

Step-by-step setup:
• Install Docker
• Use OpenWebUI
• Download models via Ollama
• Configure API connections

Pro tip: Takes 5 mins to set up, saves hours of worry about data privacy

4) Mobile AI is HERE!

• Apollo app lets you run models locally on phone
• Download smaller, optimized models
• Works offline
• Perfect for quick analysis on the go

5) Temperature Settings Explained:

High temp (0.8-1.0) = Creative mode
Low temp (0-0.3) = Logical mode

Choose based on your needs!

6) FUTURE PREDICTIONS 

• Watch-based AI coming soon
• Emergency response applications
• Real-time negotiation assistance
• Advanced audio analysis

7) Getting Started Tips:

• Start with public data on DeepSeek
• Experiment with different models
• Use temperature settings wisely
• Focus on practical use cases

Notable Quotes:
"We're in this new deep-seek world where if you figure out the model that works for you and the tasks that you want to accomplish, you might be able to out-compete whoever you're competing against." - Greg

"Please don't be fearful or don't feel like you're left behind. If you're just finding out about this, you're not that far behind. We're all actually still trying to understand what this intelligence can give us." - Ray Fernando

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND RAY ON SOCIAL

X/Twitter: https://x.com/RayFernando1337
YouTube: https://www.youtube.com/@RayFernando1337
Ray's Website: https://www.rayfernando.ai

I Met Charlie Munger and Discovered How Billionaires Really Think27 Jan 202501:16:52

Meet David Senra, the guy who turned his obsession with reading about successful people into a million-dollar podcast. He's read over 300 books about the world's biggest entrepreneurs and shares all the best bits on his show, Founders. In this episode, David breaks down exactly how he finds golden nuggets of wisdom in these books, building deep relationships with founders, and insights from meetings with figures like Charlie Munger.

Timestamps:
00:00 - Intro and Founders Origin Story 
07:10 - The importance of Naming and Branding
14:56 - Energy Transfer in Relationships and Cities 
19:51 - How to become World-Class
25:03 - Startup Idea 1: Founders for Kids
26:52 - The Value of Biographies
31:28 - The Power of Long Attention Spans
37:42 - You’re never too late
39:32 - Innovative ways entrepreneurs monetized their business
44:05 - Work - Life Balance Problems with High Achievers
48:38 - Meeting with Charlie Munger
55:22 - Monetization strategy and business model of Founders 
1:01:28 - Biography recommendations and reading strategies
1:08:55 - Career Advice from Charlie Munger

1) On Building a World-Class Podcast:

"Find what you're meant to do and let time carry the weight"

David's moat: 375+ books read, connecting historical figures across episodes. To compete, you'd need to read all those books first.

And he keeps going. 

2) On Business Models:

Fascinating approach to podcast monetization:
• Only 2 long-term partners (2-year contracts)
• Focus on brand partnerships vs CPM
• Deep relationships with founders first
• Think Nike/Tiger Woods, not traditional podcast ads

3) On Learning from History:

"Biographies are the closest thing to finding a cheat code in real life"

Every great entrepreneur studied other great entrepreneurs:
• Elon read Franklin, Ford, Tesla
• Edison read every bio in Detroit library
• Jobs studied Edwin Land

4) On Work Ethic & Balance:

Key insight: Almost every legendary figure sacrificed balance for greatness

One exception: Ed Thorpe (Episode 222)
• Built first quant hedge fund
• Amazing father/husband
• Stayed in shape
• Lived a thrilling life

5) On Memory & Knowledge:

It's not natural talent - it's "maddening repetition"

David's method:
• Rereads highlights daily
• Re-listens to old episodes
• Updates/re-edits past content
• Constantly connects historical figures

6) STARTUP IDEA 

"Founders for Kids" - Comic book-style biographies teaching entrepreneurship to children

Why it works:
• Proven model (worked for @SamParr)
• Huge educational value
• Underserved market
• Scalable content

7) Key Quote Worth Remembering:

"Money comes naturally as a result of service" - Henry Ford

The best entrepreneurs don't chase billions - they chase excellence in service.

8) Final Wisdom:

Want to be world-class? The competition isn't as fierce as you think.

Most people:
• Never try
• Quit quickly
• Lack patience

Notable Quotes:
"I think podcasting is building relationships at scale." - David Senra

"Money comes naturally as a result of service." - Henry Ford (quoted by David Senra)

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND DAVID ON SOCIAL

X/Twitter: https://x.com/FoundersPodcast
YouTube: https://www.youtube.com/@founderspodcast4055
Founders Podcast: https://www.founderspodcast.com/

Why 2,500 Subscribers Is All You Need For $1M22 Jan 202500:51:54

Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode.

Key Points:
• Detailed breakdown of successful webinar funnel structures and challenge funnels
• Discussion of basic marketing fundamentals that still work in 2025
• Exploration of how software companies can use traditional funnel marketing techniques

Timestamps:
00:00 - Intro
03:17 - Greg’s New Year Reflections
11:19 - JC's transition from CEO to an advisory role
22:07 - How to make deals with influencers
25:10 - Detailed breakdown of webinar funnels
30:28 - The structure of webinar funnels
37:07 - How to use funnels for SaaS products and challenge funnels explained 
47:25 - Product recommendations and wrap-up

1) The Basic Funnel Formula Still Works:
• Email list → Webinar → Product sale
• Even with just 2,500 subscribers
• Live training converts WAY better than direct email
• 90-min webinar can turn 200 attendees into 20 buyers

2) Perfect Webinar Structure (by Russell Brunson):
• 20min: Your story & struggles
• 15min: The "vehicle" (solution you discovered)
• 20min: Impact & transformation
• Present options: DIY vs accelerated path
• Close with clear next steps

3) Challenge Funnels Are Underrated:
• Perfect for SaaS & digital products
• 30-day format with daily support
• Free trial + structured program
• Examples:

- Notion + Second Brain challenge
- Fitness apps + weight loss challenge
- Meditation apps + mindfulness challenge

4) The Warm-Up Step is CRUCIAL:
• Direct pitching rarely works
• Need a middle step to build excitement
• Options:

- Webinars
- Challenges
- Info sessions
- Live trainings

5) List Partnerships Done Right:
• Never cold pitch for list access
• Build relationships first
• Consider paid partnerships ($10k can be worth it for 1M+ list)
• Focus on value alignment

KEY TAKEAWAY:
Basic funnels still work incredibly well in 2024, but you need:

1. A list (even small)
2. Warming step (webinar/challenge)
3. Clear transformation story
4. Tactful execution

Notable Quotes:
"Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC

"When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg Isenberg

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/

How I Use Claude Code & Cursor (Ship 10X Faster)01 Dec 202500:33:49
On this episode I sit down with indie app builder and designer Chris ****Raroque to walk through his real AI coding workflow. Chris explains how he ships a portfolio of productivity apps doing thousands in MRR by pairing Claude Code and Cursor instead of picking just one tool. He live-demos “vibe coding” an iOS animation, then compares how Claude Code and Cursor’s plan mode tackle the same task. The episode closes with concrete tips on plan mode, MCP servers, AI code review, dictation, and deep research so solo devs can build bigger apps than they could alone. Timestamps 00:00 – Intro 03:04 – Which Tools & Models to Use 09:16 – Thoughts on the Vibe Coding Mobile App Landscape 11:14 – Live demo: prompting Claude Code to build an iOS “AI searching” animation 18:07 – Live demo: prompting Cursor with same task 21:02 – Chris’s Best Tips for Vibe Coders Key Points You don’t have to pick one IDE copilot: Chris actively switches between Claude Code and Cursor because they have different strengths. For very complex bug-hunting, he prefers Cursor with plan mode; for big-picture app architecture, he leans on Claude Code with Opus. Non-developers should start on higher-level “vibe coding” platforms like Create Anything for mobile apps before graduating to Claude/Cursor. Plan mode plus detailed, spoken prompts dramatically improves code quality, especially for UI and animation work. MCP servers and AI code review bots let solo developers safely set up infra, enforce security, and catch bugs they’d otherwise miss. Claude’s deep research is a powerful way to choose the right patterns and libraries before handing implementation back to Claude Code or Cursor. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL Youtube: https://www.youtube.com/@raroque X/Twitter: https://x.com/raroque Instagram: https://www.instagram.com/chris.raroque/
This AI Writing Hack Made Him Millions (Full Breakdown)20 Jan 202500:55:15

Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.

Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai

Timestamps:
00:00 - Intro
01:03 - Why Learn to write with AI
05:06 - Choosing a Content Topic
07:38 - Framework for idea development
12:40 - The role of AI in the Idea generation process
16:39 - The Editor-in-Chief approach to writing with AI
18:53 - Creating a Compelling Hook
28:28 - Framework for structuring an article
34:13 - The "10 Magical Ways" framework
45:54 - Collaborating with AI for improving output
49:37 - The Power of Education in the Digital Age

Key Points:
• Framework for using AI as a writing tool while maintaining quality
• How to effectively prompt AI for content ideation and refinement
• The "10 Magical Ways" framework for structuring content
• The importance of making strategic decisions before writing begins

1) The biggest mindset shift:
AI isn't replacing writers - it's AUGMENTING them.

Just like Photoshop didn't kill designers, it created 1000x more designers.
Just like Instagram didn't kill photographers, it made everyone a photographer.

2) Key Framework: The Editor-in-Chief Method 

Don't treat AI as a writer - treat it as your junior staff writer.
YOU are the editor making high-level decisions.
AI helps execute your vision.

3) Writing Process Revolution:

- Don't start writing immediately
- Make key decisions BEFORE writing:
- Clear headline promise
- 3 main tangible points
- Format for each section

90% of value comes from these decisions!

4) The "10 Magical Ways" Framework:

Every piece of content can be broken down into:

- Tips
- Steps
- Lessons
- Stats
- Examples
etc.

Pick your format FIRST, then structure accordingly.

5) Pro Tip: Use AI Conversationally

Two approaches:

1. Chunk-by-chunk dialogue
2. Massive single prompt

Most people fail by sitting in the middle.
Start conversational, then compress into mega-prompts.

6) Quality Control Method:

1. Generate multiple versions
2. Apply your taste/judgment
3. Refine best options
4. Test against goals

Remember: AI suggestions need human curation!

7) The Education Leverage Play:

Learning frameworks = AI superpowers

What took experts years to master can now be:

1. Learned quickly
2. Taught to AI
3. Scaled infinitely

This is the real opportunity!

8) Bottom Line:

The future belongs to "orchestrators" - people who:

- Understand frameworks
- Make high-level decisions
- Use AI as a tool
- Maintain quality control

Don't fight the future - leverage it! 

Notable Quotes:
"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole

"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas Cole


LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND COLE ON SOCIAL

X/Twitter: https://x.com/Nicolascole77
Youtube: https://www.youtube.com/@nicolascole77/featured
Write with AI: https://writewithai.substack.com

This YouTube expert made creators $100M+ (Not clickbait)15 Jan 202501:45:05

Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.

Growth guides to turn your startup into a money printer

Get access: https://www.gregisenberg.com/growth-guides

Timestamps:
00:00 - Intro
03:41 - Why YouTube
09:26 - Evergreen Content vs Timely Content
11:54 - The Value of Comments and Engagement
14:44 - YouTube's Unique Position in Content Consumption
15:26 - Monetization Potential on YouTube
17:14 - The Challenge of Mastering YouTube
19:36 - YouTube's Popularity Among Younger Audiences
20:35 - Algorithm Stability on YouTube
30:27 - Depth vs. Discovery on YouTube
36:51 - The 12-month growth strategy breakdown
1:17:38 - Content ideation framework discussion
1:32:26 - Thumbnail and packaging strategies

Key Points:
• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)
• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept
• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"

1) First, understand what YouTube really is:

• It's NOT social media - it's a streaming platform
• 60-70% of views come from TV screens
• It's the biggest streaming service worldwide
• Videos = digital real estate that appreciates over time

2)The 12-Month YouTube Growth Plan:

Months 1-4 (Establishment Phase):
• Find your niche using triple Venn diagram:
1. What you love
2. What you're good at
3. What people want to watch
• Post 2x per week consistently
• Don't overthink quality yet

3) Months 5-8 (Improvement Phase):
• Generate 100 video ideas weekly
• Make 3 thumbnails per video
• Study outlier content in your niche
• Switch to 1 high-quality video per week
• Focus on packaging (title + thumbnail)

4) Months 9-12 (Optimization Phase):
• Analyze your top 10% performing videos
• Double down on what works
• Spend 4 hrs/week studying YouTube
• Make small 1% improvements each video
• Build systems for consistent output

5) The Golden Rule of Audience Overlap:

Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.

6) Thumbnail Psychology:

• Use the "3 Focus Areas" rule
• Pass the "Glance Test" (1-second viewability)
• Max 4-5 words of text
• Make it bright and clear
• Being good at graphic design ≠ good at thumbnails

7) Smart Title Strategy:

• Keep under 60 characters
• Use simple, universal language
• Include superlatives when possible
• Write for humans, not algorithms
• Grade A readability score (7-8 year old level)

8) The CCN Framework for Ideas:

Every video should appeal to:
• Core audience
• Casual viewers
• New viewers

9) The Video Idea Pipeline:

Start with 100 ideas → Filter to 10 strong ones → Pick the best one

10) The ROI reality:

• Expect 12 months minimum before seeing real returns
• Need 50+ videos to find your groove
• Success = Volume + Quality + Consistency
• Best converting platform after email
• Worth the long-term investment

Remember: YouTube is a game of marginal gains.

Notable Quotes:
"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway

"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy Galloway

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND PADDY ON SOCIAL

X/Twitter: https://x.com/PaddyG96
Youtube: https://www.youtube.com/@paddygalloway8780
YouTube Job Board: https://ytjobs.co

He built a startup using AI that prints money (full tutorial)13 Jan 202500:56:10

In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.

Timestamps:
0:00 Intro
01:23 - Digital gravity concept and content strategy
10:00 - B2B marketing tactics and implementation
38:45 - B2C marketing strategies and case studies

Key Points:
• Comprehensive breakdown of modern B2B and B2C marketing strategies
• Detailed explanation of "digital gravity" concept vs traditional marketing funnels
• Step-by-step guide for building media presence and content distribution
• Technical insights on email marketing, ad targeting, and influencer partnerships

1) The Digital Gravity Model 

Forget marketing funnels. Think orbits.

People don't move linearly through funnels - they orbit your brand, coming closer until they convert.

More digital mass = more gravitational pull = more customers naturally drawn in.

**2) B2B Marketing Stack:**

• Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo)
• Run AI avatar ads (Heygen + ElevenLabs)
• Cold email at scale (MailReef)
• Launch industry podcast
• Turn podcast → social content
• Monetize audience w/sponsorships

Cost per click? Often less than $0.01 vs $5+ on ads.

3) The Content Engine 

Record customer convos → podcast episodes

Turn into blog posts

Create social clips

Make whitepapers

Email newsletter

One piece of content = 10x distribution points

4) B2C Growth Stack:

• Pick HUGE TAM
• Run FB/TikTok conversion ads
• Price at $70.99/week ($29/mo psychology)
• Use multiple creator accounts
• Clone best UGC with AI
• Add affiliate program

Key: $5 CPM or less = profitable

5) The SEO Playbook 

• Wait for DA 40+
• Scrape top ranking content
• AI generate 10k articles
• Human edit winners
• CTA every scroll frame
• Pop-up at 25-50% depth

Focus on long-tail keywords nobody fights for.

6) Why This All Works:

Traditional marketing = campaigns (start/stop)
Modern marketing = always-on systems

You're not "doing marketing"
You're "marketing"

Big difference

Notable Quotes:
"Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider

"The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody Schneider

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

How to grow an internet audience in 202507 Jan 202500:48:33

Join me as I chat with  Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually.

Episode Timestamps:
• 00:00 - Intro
• 01:54 - Transitioning from Creative for Hire to Solopreneur 
• 07:29 - AI as a Thinking Partner
• 09:03 - How to position yourself within your niche
• 14:22 - Crafting a Compelling Bio
• 26:28 - YouTube Growth Strategies
• 41:30 - AI Tools for Content Production

Key Points:
• Transitioning from being a creative-for-hire to building your own audience
• Framework for effective content creation and social media growth
• Importance of platform focus and consistency in content creation
• Strategy for building audience before community before product

Content Strategy Framework:

1. Pick a platform to focus on
2. Identify what you love doing
3. Study what algorithms favor
4. Find gaps in your niche
5. Commit to consistency

Platform-Specific Insights:
• YouTube Shorts: Good for subscriber growth, lower monetization
• Long-form content: Best for overall revenue and engagement
• Live streams: Excellent for community building, poor for new audience growth

Key Takeaways:
• Start fresh when pivoting content direction
• Focus on audience building before community development
• Test and iterate content strategy
• Be willing to experiment publicly
• Utilize AI tools like Descript for content production

1) The Creative-for-Hire Trap

• Good money but no equity upside
• Easy to get stuck helping others win
• Key is transitioning to building YOUR OWN assets
• Start small, think big

2) Framework for Content That Works:

• Pick ONE platform to focus on (seriously)
• Do what you genuinely love creating
• Study what algorithms reward
• Fill gaps in your niche
• Commit to consistency

3) The YouTube Revenue Reality:

• Shorts: 3M views = $418 (+12k subs)
• Long-form: 1.3M views = $13,580
• Livestreams: 100k views = $1,926

Strategy: Use shorts for growth, long-form for revenue

4) The ABC Growth Framework:

A) Build an Audience first
B) Convert to Community
C) Create Products/Services

Don't try all at once. Master each phase!

5) Social Bio Formula:

• Show Credibility
• Create Intrigue
• Clear Value Prop

Pro tip: Write for non-followers, not existing ones

6) Starting Fresh vs Legacy Account:

• 94 engaged followers is better than 31,000 dead ones
• Algorithm favors engagement %
• Don't let ego stop you from starting over
• Fresh start = clean slate

7) Content Market Fit Truth:

• Takes 6-24 months to find
• Must experiment publicly
• Embrace the uncomfortable
• Better to ship than perfect

Bonus: For creators starting out - just START. You figure it out by doing, not planning.

The only difference between launching and not launching is deciding you've launched.

Notable Quotes:
"The goal of every solopreneur should be to not be a solopreneur." - Greg
"The only difference between launching and not launching is deciding that you've launched." - Tyler Lemco

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND TYLER ON SOCIAL

Tyler’s Website: https://www.tlem.co/
X/Twitter: https://x.com/tlemco
YouTube: https://www.youtube.com/tlemco

10 Newsletter Business Ideas to start in 202501 Jan 202500:39:29

In this episode, I share comprehensive guide to launching profitable newsletter businesses in 2025, focusing on niche markets and proven monetization strategies. The episode covers various newsletter concepts ranging from local news to B2B decision-makers, with detailed implementation steps and revenue projections for each model. Special emphasis is placed on using newsletters as a foundation to build larger businesses through multiple revenue streams.

Timstamps: 
• 00:00 - Intro
• 01:54 - Newsletter Idea 1: Marketing newsletter for global talent
• 08:03 - Newsletter Idea 2: Platform-based educational newsletters
• 11:24 - Newsletter Idea 3: Unofficial sports team coverage
• 13:03 - Newsletter Idea 4: Local real estate investor news
• 20:55 - Newsletter Idea 5: B2B decision maker
• 25:01 - Newsletter Idea 6: Niche ad examples for media buyers
• 26:37 - Newsletter Idea 7: Meme-based news coverage
• 29:23 - Newsletter Idea 8: Industry-specific AI tips
• 31:12 - Newsletter Idea 9: Leadership lessons and profiles
• 34:38 - Newsletter Idea 10: Local community newsletters
• 37:14 - Final Thoughts and Conclusion

Link Mentioned: 

Matt’s full article: https://www.newsletteroperator.com/p/10-newsletter-business-ideas

Matt’s Twitter/X: https://x.com/JMatthewMcGarry

Key Points:
• Detailed breakdown of 10 different newsletter business models with monetization strategies
• Focus on building profitable newsletters with low startup costs and high scalability
• Emphasis on combining paid acquisition (Facebook ads) with organic growth
• Strategy for turning newsletters into larger businesses (software, marketplaces, agencies)

1) Marketing Newsletter for Global Talent 

• Target overseas marketers seeking US jobs
• Cost: $0.25-0.50 per sub via FB ads

• Structure:
1) Remote job listings
2) Digital marketing news
3) Marketing tutorials

Monetization path to $28k/mo:
• Job board ($18k/mo)
• Recruiting blasts ($10k/mo)

2) Platform-Based Newsletter 

Pick ONE tool (Figma, Notion, Perplexity AI) and go deep.

The gold mine here:
• 20-50% recurring affiliate commissions
• Sell premium templates
• Potential acquisition by the platform
• Build & sell SaaS tools to your audience

3) Local Real Estate Investor Newsletter 

The math:
• 5-10k subs
• $2 CPA
• $7.5k/mo in ad revenue
• $50k from seminars
• $50k from premium subs

Total: $190k/year with just 10k subscribers!

4) B2B Decision Maker Newsletter 

The secret sauce:
• Need only 2k subs (if they're the right people)
• Target C-suite in specific industry
• Collect detailed subscriber data
• Charge premium for targeted access

5) Visual News & AI Newsletters 

Two massive opportunities:

A) Meme-based news
• 2-4 stories/day
• Prosumer focus (tech/finance)
• Visual over Text in 2024

B) Industry-specific AI tips
• Target specific verticals
• Focus on time/money saving
• $200/year subscription model

6) Local Community Newsletter 

The playbook:
• Focus on positive news
• Thursday "Weekend Plans" format
• $0.50 CPA possible
• Target high-LTV local sponsors

Real example: Naptown Scoop makes $400k/year in one city!

7) The bigger opportunity? 

Don't just think "newsletter"
Think "audience building machine" that can spawn:
• Software products
• Marketplaces
• Agencies
• Communities

Start with newsletter, expand into empire.

Pro tip: for ANY of these:
• Use pre/post CTAs on social
• Build one social channel alongside
• Collect subscriber data beyond email
• Think paid first, organic second

Pick one and start this weekend! 

Notable Quotes:

"Newsletter businesses are a cheat code... you can build a marketplace, you can build an agency, you can build so much on top of a newsletter."

"You don't need 100,000 subscribers to make $100,000 a year. With 5-10,000 subs, you can make $190,000 a year."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

"Y Combinator Is Overrated" - Inside the brain of this 20-Year-Old Who Built Multiple Viral Products30 Dec 202400:49:14

Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building.

Episode Timestamps:
• 00:00 - Introduction and discussion of memory systems
• 02:04 - Advice for Founders, Competition, Critique of YC 
• 06:02 - Entrepreneurship vs Innovation
• 15:52 - Thoughts on Raising VC Funding and Bootstrapping
• 18:52 - Discussion on Confidence and Personal Growth
• 27:58 - Work Life Balance Discussion
• 31:18 - Startup Idea 1: Memory as a Service

Key Points:
• Discussion of memory systems for AI chatbots and the need for "memory as a service"
• Exploration of startup philosophy and the importance of creating new categories
• Emphasis on personal confidence as a key factor in startup success
• Critique of conventional startup wisdom and YC methodology

1) First, a HUGE opportunity in AI:

Memory as a Service (MaaS) for AI chatbots 
• Current memory systems rely on RAG
• No good solution exists yet
• Companies would pay $$$ to solve this
• Critical for AI relationship products

2) On building in existing categories:

The real advantage of startups?
• Fresh slate in people's minds
• Ability to define new categories
• Instant category leadership

3) MINDSHARE is the only true moat 

Example:
• Claude is better than ChatGPT in quality
• But ChatGPT owns mindshare
• Google trends: ChatGPT = 100, Claude = ~0

Lesson: Better product ≠ Winning product

4) On raising VC:
"The real way you raise is when it becomes about the deal, not what you're working on"
• VCs invest in YOU, not your product
• It's a social game
• They care about who else is in
• Focus on being good at "yapping"

5) The REAL key to startup success:

Personal confidence over YC advice

How to build it:
• Get out of tech bubble
• Build real relationships
• Have experiences
• Travel
• Live life

"No one great ever thought they couldn't be great"

6) On working style:

"You don't need to be at your computer to be working"

• Best ideas come in shower/walks
• Live life, let ideas brew
• Focus on right direction not working hard
• Think through ideas in different places

7) Final wisdom:

"You have a short bubble of consciousness while alive. Don't waste it working on something you're not confidently proud about."

Stop preparing.
Start building.
Be confident.
Make art.

Notable Quotes:
"If you view your work as art, you have no competition and you have no fear of failure."
"It's easier to create a new category than to try and win in an existing category because if you create your own category, you immediately crown yourself king."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND AVI ON SOCIAL

Friend: https://friend.com
X/Twitter: https://x.com/AviSchiffmann

My 2024 Year in Review25 Dec 202400:55:39

My comprehensive year in review covering personal achievements, business developments, and investment strategies in 2024. I share a detailed breakdowns of my wealth allocation, business portfolio performance, and social media growth. The review emphasizes a shift toward business simplification, increased focus on AI and technology integration, and the importance of building sustainable, scalable ventures.

Timestamps:
00:00 - Intro
01:38 Biggest wins
05:54 Biggest losses and lessons
11:47 - Q&A from social media
18:00 - Growth across social platforms
25:00 - Wealth breakdown and investments
33:03 - Business updates
48:16 - Productivity gains
50:48 - New insights and learnings

Key Points:
• Personal milestone of having first child and significant net worth achievement
• Business portfolio performance across Late Checkout Agency, Boring Marketing, and other ventures
• Portfolio breakdown: 75% stocks, 16% private equity, 7% real estate, 2% crypto
• Platform growth across YouTube (11K to 146K subscribers), X/Twitter (361K to 420K followers)
• Strategic shift toward simplification and focus on building "skyscrapers, not strip malls"

1) BIG WINS 2024:

• Had a baby 
• Started lifting consistently (+15-20 lbs muscle)
• Grew podcast into major platform
• Hit personal net worth milestone

2) Portfolio breakdown (fascinating):

• 75% stocks
• 16% private equity
• 7% real estate
• 2% crypto

Top holdings:
• 10% Berkshire
• 10% SPY
• 8% Apple
• 7% Amazon

3) Business Updates:

Late Checkout Agency (LCA):
• Found their niche: AI interfaces + community products
• Booked solid with major brands
• Started taking equity deals with billion-dollar companies

 Boring Marketing & Boring Ads:

• Both crushing it
• $100M+ in ad spend managed
• 76 meetings booked in next few weeks
• Unbundling tools for DIY customers
• Created Boring Holdings umbrella company

5) Key productivity unlocks:

• Switched to Yerba Mate for afternoon energy
• Simplified from Notion to Apple Notes
• Using Things app for to-do lists
• Less tools, more focus

6) Platform Growth 2024:

YouTube: 11K → 146K subs
X: 361K → 420K followers
LinkedIn: 82K → 149K
Newsletter: 72K → 120K subs
Podcast: 360K → 575K downloads

7) Best decision framework:

"Friday Afternoon Test"

- Only make big decisions Friday PM when tired
- If it still feels right then, it's probably right
- Prevents caffeine-fueled impulse choices

8/ MAJOR hiring insight:

"Day Zero Integrity Test"
• Give unclear instructions for small task
• See if they ask questions or just guess
• Reveals everything about future behavior

9/ Key lessons:

• Trust but verify (especially with remote teams)
• Simple over Complex
• Double down on what's working
• Build skyscrapers, not strip malls
• Tech investment over immediate profits

10) 2025 Focus:

• Finding long-term business partners
• Building more proprietary tech
• Simplifying business structure
• Going harder on current opportunities
• Scaling what works

Notable Quotes:
"If this scales, do I want to be in that business? If not, what is the business that I want to be in?"
"My main mission is to build skyscrapers, not strip malls."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg

pov: brainstorming $1M+ startup ideas with Daniel Dalen23 Dec 202401:05:13

Join me as I chat with  Daniel Dalen, CEO and Founder of Ecomflow, as we explore various startup ideas and business opportunities, focusing on embeddable businesses and the Shopify ecosystem. We discuss the potential of credibility badges, analyzing both successful and unsuccessful business concepts while sharing insights on product development, aesthetics, and bootstrapping versus venture capital approaches.

Timestamps:
00:00 - Intro
01:39 - Startup Idea 1: Best Product Plaques for Credibility
09:00 - Startup Idea 2: Embeddable Businesses
31:49 - Startup Idea 3: Shopify ecosystem opportunities
45:53 - Building sustainable businesses
59:47 - Content creation strategy discussion

Key Points:
• Discussion of embeddable businesses and their potential in 2025
• Analysis of credibility badges/plaques as a business model
• Deep dive into Shopify ecosystem opportunities
• Insights on aesthetic vs luxury software products

1) First startup idea: "Best Product of Year" Certification Business

• Similar to Better Business Bureau model
• Sell digital badges + physical plaques to startups
• ~$200/year subscription model
• 99% margins, pure SaaS play
• Key challenge: Need massive distribution to create credibility

2) Second concept: "Embeddable Businesses"

• Greg built http://offerbutton.com as an example
• Place buttons/widgets on other people's websites
• Own digital real estate across the web
• Similar to "Sent with Superhuman" model
• Massive distribution potential through viral embedding

3) Fascinating insight on software categories:

Luxury Software is DEAD
Aesthetic Software is the FUTURE

• Users care more about design than status
• Example: People use Superhuman for its clean UI
• Shows they value design-thinking
• Growing trend in 2024+

4) On building Shopify apps:

• Massive opportunity in DTC ecosystem
• Need to deeply understand specific pain points
• Niche down (ex: CRO for specific industries)
• Can charge premium as money constantly flowing
• Avoid competing with Shopify's core features

5) Building mindset insights from Daniel Dalen:

• Bootstrap over VC if possible
• Focus on cash flow positive businesses
• Build with people who share your values
• Success = freedom to choose your projects
• Document over promote when building in public

6) Hot Take from Greg:

"The wealthiest people have the least amount of recurring meetings"

True wealth = control of your time
Automation over Meetings
Clear calendar = Clear mind

7) Key lesson on content:

Stop asking for likes/subs
Start asking for genuine feedback
Let quality speak for itself
Focus on documenting the journey
Real value drives real engagement

Notable Quotes:
"I feel like luxury software is old, and the new wave is gonna be aesthetic software." - Greg Isenberg
"The wealthiest people have the least amount of recurring meetings." - Greg Isenberg

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND DANIEL ON SOCIAL

X/Twitter: https://x.com/danielvandalen
Youtube: https://www.youtube.com/@danieldalen/videos
Instagram: https://www.instagram.com/danieldalen/

How to get 145k followers on LinkedIn in 1 year20 Dec 202400:15:27

I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation.

This talk was given at Andrew Wilkinsons IP2 conference

Learn more about IP3
Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signup
Andrew's Twitter/X: https://x.com/awilkinson
Andrew's Youtube: https://www.youtube.com/@NeverEnough2024


Episode Timestamps: 

00:00 - Intro
02:05 - The ACP Funnel Explained
02:50 - Case Study: BoringMarketing.com
04:42 - Tactical Tips for Going Viral on LinkedIn
06:10 - Leveraging Video Content on LinkedIn
08:10 - Crafting Compelling Stories for Engagement
09:46 - Using Infographics to Boost Engagement
10:31 - Monetizing Your LinkedIn Audience
12:16 - Creating Effective Lead Magnets

Key Points:
• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential
• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics
• Monetization through strategic lead magnets and post-editing techniques
• Building the ACP (Audience-Community-Product) funnel for business growth

1) The ACP Framework:
• Audience first
• Convert to Community
• Build Product for them
Example: Boring Marketer → Free community → $8M ARR SEO tool business

2) Why LinkedIn in 2025?
"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"
Greg grew 125K followers in 14 months with just 15 hours of work 

3) LINKEDIN HACK #1: Video Content 

LinkedIn just added a video tab. Nobody knows this yet.
Two options:
• Faceless content with AI voiceover (use @elevenlabs)
• Record yourself

Pro tip: Videos are getting INSANE reach right now

4) LINKEDIN HACK #2: Stories that Convert
• Get someone to interview you
• Extract 15 career stories
• Focus on vulnerable moments
• MUST pair with photo of yourself
• Use storytelling frameworks

5) LINKEDIN HACK #3: Viral Infographics
• Find previously viral infographics
• Repost with credit
• Add universally agreeable caption
• Example: "This year's gonna be great" → 151K likes

6) THE MONETIZATION STRATEGY
Don't put links in original posts!
Secret sauce:
• Post content
• Wait 4 hours
• If more than150 likes, EDIT post to add link
• LinkedIn won't suppress it

7) LEAD MAGNET MASTERY:
Don't sell directly. Create valuable free content.
Example:
• Made startup ideas database
• 5,000 downloads in 30 days
• Segment in ConvertKit
• Nurture → Monetize later

8) KEY TAKEAWAY:
2025 will be HUGE for LinkedIn.
Start now while organic reach is insane.
Even 15 hours can build a massive following that drives millions in revenue.

Notable Quotes:
"LinkedIn is fishing with dynamite right now." - Greg
"I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - Greg

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

The framework for building AI startups from a product design genius18 Dec 202400:42:51

Join me as I chat with Mike Hudack, CEO of Sling Money, as we deep dive into AI startup strategy by discussing frameworks for building AI companies, product development approaches, and go-to-market strategies. The conversation covers practical advice for entrepreneurs considering AI ventures, from choosing between B2B and B2C models to pricing strategies and competition analysis. Hudack shares insights from his experience at Facebook and current venture Sling Money.

Timestamps:
00:00 - Intro
02:12 - AI agent framework and startup ideas
08:19 - Discussion of successful AI companies
16:20 - B2B vs B2C strategy
19:28 - Product development philosophy
25:20 - How to think about Competitors 
28:40 - Go-to-market strategies
33:46 - Pricing and monetization discussion
39:16 - Mark Zuckerberg's Perspective on AI

Key Points:
• Framework for AI agents: single clear action, instant feedback, bounded decisions, zero friction
• Three promising AI companies discussed: Greenlight (fin-crime), Granola (note-taking), Gradient Labs (customer service)
• B2C vs B2B strategy: B2C has higher potential but higher risk, B2B offers more predictable outcomes
• Product development approach: focus on solving genuine pain points and building with meaning

1) On picking AI startup ideas:

Look for repetitive, time-consuming tasks that:
• Have clear actions
• Provide instant feedback
• Make bounded decisions
• Create zero friction

Examples: Flight booking, restaurant reservations, scheduling

2) The most promising AI companies right now:

• Green Lite - Automating financial compliance
• Granola - AI-powered collaborative note-taking
• GradientLabs - Next-gen customer service
• Domu - AI debt collection with empathy

All solving specific, manual problems with tight feedback loops.

3) Framework for choosing what to build:

Run a "regret minimization" exercise:
• Imagine yourself 5-10 years in the future
• Consider all possible outcomes
• Pick something meaningful you'd be proud to work on
• Must be excited to wake up for it every day

4) On B2B vs B2C products:

B2B:
• Easier to validate
• Clear path to revenue
• Lower failure rate
• Smaller outcomes

B2C:
• Bigger potential upside
• Harder to get right
• Need to catch lightning
• More glory (if it works)

5) On pricing AI products:

Formula:
(Human labor cost saved + Emotional damage prevented) × (20-50% discount) = Your price

Pro tip: You CAN raise prices later if you build something people truly love.

6) Go-to-market strategy for AI products:

• Build in public
• Create early waitlists
• Find your core believers
• Let them help shape the product
• Focus on native content for your audience's platform

7) On competition:

Don't be afraid to copy primitives (basic features everyone needs)

BUT:
• Stay true to your vision
• Keep a mental tab on competitors
• Don't get sucked into being reactive
• Maintain consistent narrative

Most important lesson: Build something YOU deeply care about. The most successful products come from genuine passion, not just market opportunity.

Notable Quotes:
"We don't make services to make money, we make money to make better services." - Mike Hudack (citing Walt Disney/Facebook)
"If you build a thing which is beautiful and people love and has a place in their lives, you can charge more for it later." - Mike Hudack

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MIKE ON SOCIAL

Mike’s Website: https://hudack.com/
X/Twitter: https://x.com/mhudack
LinkedIn: https://www.linkedin.com/in/mhudack/
Sling Money: https://sling.money/

[DELETED ON YOUTUBE] Best Products of 2025 (Apps, Video Games, AI)28 Nov 202501:03:08
Join me as I sit down with Jonathan Courtney to host the second annual “Sippy Awards,” the most prestigious award show in tech for the products, games, and tools that shaped 2025. We crown our most-hyped products for 2026, favorite games of the year, best productivity tools, and best products under $100. We also dive into analog tools like Traveler’s Notebook, hi-fi systems, Japanese porcelain, and simple clothing uniforms as ways to make everyday life better and de-fragment your brain. Timestamps 00:00 – Intro 03:23 – Most Hyped Product of 2026 14:43 – Game of the Year 2025 19:49 – The Way to Innovate 25:41 – Premium Domains 29:56 – Best Productivity Product 42:02 – Favorite Product of 2025 54:10 – Best products under $100. Key Points The Sippy Awards are a playful but serious way for Greg and Jonathan to highlight the products and games that genuinely improved their lives in 2025. They argue that cult classics (Wind Waker, Pinkerton, Kid A, Breath of the Wild, Elden Ring) come from creators who put the audience last and follow their own taste, even at the risk of initial backlash. Distinctive visual identities and premium dot-com domains are framed as both trust builders for users and commitment devices for founders. Their favorite productivity and lifestyle tools—ChatGPT, Things, Endel, Traveler’s Notebook, YouTube Premium, Japanese porcelain—show how small, well-crafted tools reshape daily workflows and rituals. Analog practices (morning pages, notebooks, hi-fi listening) and simple clothing uniforms are presented as ways to de-fragment your brain, reduce decision fatigue, and focus on what matters. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL Unscheduled CEO Podcast: https://www.unscheduledceo.com/  X/Twitter: https://twitter.com/Jicecream  LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
How to get your first customers (even with ZERO audience)16 Dec 202400:50:00

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into various lead generation strategies. Jonathan shares his strategies and frameworks for building a client pipeline without having a large online following. 

00:00 - Intro
03:13 - The Dream 100 Strategy
11:01 - The Canvas Strategy (for reaching out)
18:12 - Go Where Your Audience Lives
27:21 - The Power of Strategic Gifting
36:33 - Content Creation (if you choose to)
40:47 - Key Mindset Shift around Content Creation

1) The Dream 100 Strategy:
• Make a list of 100 people/orgs who already talk to your target audience
• Research their platforms, reach, content
• Focus on building relationships with them
• Can start with just 10-20 names

Example: Web design agency targeting founders? Start with podcast hosts, community leaders

2) The Canvas Strategy (for reaching out):
• Don't just ask for favors
• Focus on providing extreme value first
• Make thoughtful, detailed pitches
• Show you've done your homework
• Be patient and play the long game

3) Go Where Your Audience Lives:
• Join paid communities ($149/mo is nothing if you land 1 client)
• Lurk in Reddit threads
• Answer Quora questions in detail
• Participate in Discord servers
• Be the MOST valuable member

No promotion, just pure value.

4) The Power of Strategic Gifting:
• Doesn't need to be expensive ($5-50 can work)
• Make it personal and meaningful
• Think long-term relationship building
• One mentor landed a huge deal with a $50k guitar gift
• Small gestures = big memories

5) Content Creation (if you choose to):
• Focus on MASSIVE value over production quality
• Create 5+ hour detailed tutorials
• Answer common questions exhaustively
• "Low quality, high effort" is the new formula
• Example: mastering . com's 11-hour tutorials

6) Key Mindset Shift:

Stop obsessing over:
• Social media metrics
• Personal branding
• Complex marketing funnels

Start focusing on:
• High-leverage relationships
• Direct value creation
• Being present where your audience is

7) The ROI is INSANE:
• Single partnerships can generate millions
• One webinar can outperform months of ads
• Relationship-based leads convert better
• More sustainable than viral marketing
• Less stressful than being an "influencer"

Pro Tip: Review your Dream 100 list every quarter. Most businesses forget this and focus on low-leverage tasks instead.

Links Mentioned: 

The Dream 100 Google Sheet: https://docs.google.com/spreadsheets/d/1a7d1GSZoJq_pT2Ptbvc9HsZWPxNsQDhRcUvT6d1V2Jw/edit?gid=0#gid=0

The Canvas Strategy Ep: https://youtu.be/fr5xG_bTV44

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/

Inside the Brain of a 17-Year-Old $1M/Month AI Founder11 Dec 202400:49:20

Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. 

00:00 - Intro
01:40 - Concept Behind Dr. AI and App Feature Overview
05:37 - Designing the User Experience
08:42 - Inspiration and Primitives in App Design
11:10 - User Experience and Simplicity
16:05 - Gamification and User Engagement
17:26 - Shareability and Marketing Potential
20:07 - History Feature and User Retention
21:14 - Symptoms Quiz Design
23:58 - Incorporating Sources and References
24:39 - Chatbot Functionality
25:33 - Marketing Strategy and Influencer Outreach
28:34 - Prompting for AI Responses
33:15 - Go-to-Market Strategy Discussion
37:14 - Identifying Target Influencers
41:04 - Pricing Structure and Revenue Models

1) The Core App Features:

• Skin scan for diagnosis
• Symptoms quiz
• Medical chatbot
• History tracking

Key insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.

2) UX Design Strategy:

- Start with basic wireframes
• Copy "primitives" from successful apps
• Design for influencer marketing
• Put app name on key screens
• Make results instantly digestible

Pro tip: Design screens thinking about how influencers will showcase them in content.

3) Growth Strategy:

Target audience = concerned parents
Best channels:
• Mom influencers
• Family content creators
• Parenting communities

Look for creators with 250k+ views/video
Budget: $4-5k per 1M views

4)Monetization Structure:

Weekly pricing model works best:
• $4-7/week
• No free trial initially
• A/B test different prices
• Optimize for repeat users

Strategy: People will delete/resubscribe when needed

5) Technical Implementation:

- Use ChatGPT API with custom prompts
• Bypass medical disclaimers creatively
• Build clear diagnosis displays
• Include danger levels (1-5)
• Add sources for credibility

6) Marketing Angles:

- Target anxious parents
• Focus on peace of mind
• Show quick diagnosis stories
• Emphasize "should I see a doctor?" use case
• Leverage influencer storytelling

7) Key Success Factors:

• Heavy disclaimers
• Accurate diagnostics
• Simple UX
• Clear value prop
• Strong retention hooks

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ZACH ON SOCIAL

X/Twitter: https://x.com/zach_yadegari

3 AI app ideas that are goldmines (and how to grow them)09 Dec 202400:41:48

In this episode, I am joined by Dan Shipper, co-Founder and CEO of Every, as we explore a wide range of AI startup ideas and business opportunities

Timestamps:

00:00 - Intro
01:12 - Startup Idea 1: Advanced Voice Notes 
08:59 - Startup Idea 2: N of 1: Personalized Data Science Marketplace 
16:12 - Startup Idea 3: Great Books Reimagined
28:28 - Trend to Watch: Voice-First Products 
34:33 - Distribution Strategy for AI Apps

1) Advanced Voice Notes 

Imagine voice notes you can actually talk to!
- Record your thoughts while walking
• AI creates smart summaries
• Team members can "interview" the recording
• Get deeper context without endless follow-up questions

The future of media might be media you can talk to.

2) N of 1: Personalized Data Science Marketplace 

Remember Netflix's $1M algorithm challenge?
Now ANYONE can be a data scientist with GPT-4.
- Post personal/business datasets
• Set bounties for predictions
• Perfect for health tracking
• New way to do personalized science

Market size: Think Kaggle but for everyone.

3) Great Books Reimagined 

Classic literature is valuable but hard to digest.

The opportunity:
• AI-powered modern translations
• Format classics for specific audiences
• Create multimedia versions
• Add interactive elements

Two markets:
- Students (massive TAM)
- Business intellectuals (high willingness to pay)

4) The Luxury AI Paradox 

Key insight: As AI makes things cheaper, human-made becomes luxury.

Examples:
• Broadway shows
• Handmade clothing
• Mechanical watches

Opportunity: Look for what AI is making cheap, then create premium human-made alternatives.

5) Voice-First Products 

Huge trend: Kids growing up with voice interfaces (Apple Watch + Siri)

Opportunities:
• Voice-first travel booking
• Conversational commerce
• Voice-native discovery engines

TAM: Could capture 1-5% of existing markets just by being voice-first.

6) Distribution Strategy for AI Apps 

Dan's approach:
• Build media presence first
• Target like-minded audience
• Use early adopters for feedback
• Start with YouTube → funnel to email
• Product-led growth after initial traction

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND DAN ON SOCIAL

X/Twitter: https://x.com/danshipper
LinkedIn: https://www.linkedin.com/in/danshipper/
Youtube: https://www.youtube.com/@EveryInc/videos
Every: https://every.to
Spiral: https://spiral.computer/
Sparkle: https://makeitsparkle.co

Growth Genius Leaks Million Dollar SEO Plan04 Dec 202400:45:03

Join me as I chat with Jacky Chou, a serial entrepreneur, as we dive deep into growth hacking opportunities. Jacky shares his strategies and frameworks for how to growth hack businesses using SEO and keyword research.

Timestamps
00:00 Intro
01:46 Most AI companies are leaving money on the table
11:04 Paid Ads for InteriorAI
15:04 Jacky's million dollar SEO plan with Reddit
21:13 Other Neglected Platforms to beat VC-funded startups
24:57 Startup Idea 1: NSFW AI O.F. 
35:31 Community Building in 2024

1) Most AI companies are leaving money on the table

Case study: InteriorAI (by Pieter Levels)

- Missing out on ~50K/month
- Could monetize through affiliate content
- Should create blog targeting high-value keywords
- Opportunity for "retail rank & rent" ($1-2K/month per placement)

2) Jacky's million dollar SEO plan with Reddit:

- Find keywords where Reddit ranks #2 (tons right now!)
- Share your product as a "user" (no links!)
- Target all related long-tail keywords
- Look at AI-related terms (massive growth)
- Replicate across Quora, Medium, LinkedIn

3) Keyword Research Gold:

"AI video generator" trends:

- Search volume is exploding
- Reddit ranking #2 consistently
- CBC around $1.50
- Huge opportunity for indie hackers
- Most big players ignoring UGC platforms

4) Dark Horse Opportunity: Adult AI Market

- Extremely low keyword difficulty (KD: 2)
- High search volume
- Most competitors doing poor execution
- AI chat + OF management tools needed
- Mid 6-7 figures/month potential
(Not for everyone, but opportunity exists)

5) Community Building in 2024:

- @JackieChou hitting $80K/month
- Built from 15K YouTube subs
- Key: Sell transformation, not just community
- Focus on membership benefits
- Bundle partnerships/tools

Key Takeaway:

To win in 2024: Do what VC-funded startups won't:

- Target neglected platforms
- Create authentic content
- Build real communities
- Ignore "brand concerns" early
- Focus on actual user value

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JACKY ON SOCIAL
X/Twitter: https://x.com/indexsy
LinkedIn: https://www.linkedin.com/in/jacky-chou/
Youtube: https://www.youtube.com/@indexsy/videos
Advise: https://advise.so/apply/

Build a high traffic startup using AI, Webflow and Zapier02 Dec 202401:28:50

Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories.

Episode Timestamps
00:00 Intro
04:26 Overview of GuiltyChef.com
06:56 The Power of Schema in SEO
14:04 Traffic 
18:07 Monetization Potential
24:34 Overview of bestdubai.com
32:09 Live Cooking Session: Building a Directory
35:47 Using Apify for Data Scraping
39:54 Using Claude for organizing information and data
44:01 Setting Up Zapier for Automation
55:26 Formatting data on Claude 
1:06:42 Building a Comprehensive Directory

1) First directory: GuilteyChef.com

- AI-generated recipes from top restaurants
- Went from 0 to 100k monthly visitors in 7 months
- Built in ONE week as a side project
- Already monetizing with $2.99 recipe packs

Key insight: People want to recreate restaurant dishes at home

2) Second directory: BestDubai.com

- Bought domain for $1.2k (incredible deal)
- Competing with TripAdvisor in just 30 days
- AI-generated reviews & scores
- Automated everything

Smart move: Added referral tags to outbound links = restaurants see traffic source

3) The Tech Stack 

- Webflow for website
- Zapier for automation
- Claude AI for content
- Apify for data scraping
- Google Sheets as input
- Python snippets for formatting

No coding experience needed!

4) The Secret Sauce: Schema markup
Omar uses AI to generate perfect schema for each page

Why it matters:
- Helps Google understand content
- Gets rich snippets in search
- Ranks above established sites
- Most competitors do this wrong

5) The Process:

1. Get place ID from Google Maps
2. Scrape data using Appify
3. Format data for Claude
4. Generate content with AI
5. Push to Webflow CMS
6. Auto-generate everything

One place ID = complete page with images, content & SEO

6) Monetization strategies:
- Premium recipe packs
- Restaurant partnerships
- Ingredient affiliate links
- Sponsored listings
- Brand partnerships
- Custom AI tools

Pro tip: Let restaurants find YOU through analytics

7) Key Learning:
You can now compete with giants like TripAdvisor using:
- Smart AI automation
- Proper schema markup
- Geographic targeting
- Language optimization
- Clean UX design

Budget needed: Under $2k 

The future of directories is here. Time to build!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND OMAR ON SOCIAL

5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/about
Instagram: https://www.instagram.com/omarchoudhry/
X/Twitter: https://x.com/OmarChoudhry
LinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

How This Guy Makes His Entire Year's Revenue in Black Friday WEEK27 Nov 202400:35:58

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. 

Episode Timestamps
00:00 - Intro
01:15 - The Importance of Black Friday for Businesses
04:21 - Types of Black Friday Sales
05:01 - Case Study: Endel's Renewal Strategy
08:49 - Comparing Strategies: MagicMind and AG1
12:48 - Apple's Unique Approach to Black Friday
14:25 - Creative E-commerce Strategies
20:12 - Bundling Products for Black Friday
22:51 - Startup Idea 1:  Black Friday Agency
27:55 - Gamifying Promo Codes
29:59 - Our Black Friday Buys
31:41 - Live Streaming as a Sales Strategy

1) The Store Credit Hack
Instead of basic "20% off" - tell customers they have $21.63 in store credit expiring soon

Why it works:
• Feels like "their money"
• Specific numbers boost authenticity
• Creates urgency

2) The Premium Play
How luxury brands do Black Friday:
• No discounts
• Give gift cards with purchase
• Example: Apple gives $200 credit
Keeps brand prestige while driving sales 

3) The Bundle Builder
Four Sigmatic's genius approach:
• Interactive bundle builder
• Unlocks bigger discounts at $59/$99
• Shows real-time savings
• Makes shopping fun
Steal this for your store 

4) The Bonus Stack
MagicMind's approach:
• Start with core discount
• Add digital product access
• Include physical gifts
• Stack more bonuses as week progresses

Psychology: Value over Discount

5) The Subscription Push
SaaS playbook:
• Offer renewal discounts
• Add exclusive bonuses
• Example: Endel does 50% off + premium gifts
• Works for any subscription business

6) The QVC Strategy
Modern twist:
• Run 12-hour livestream sales
• Show limited quantities
• Create FOMO
• Add exclusive bundles
• Perfect for influencer brands

7) The Campaign Timeline
Smart businesses:
• Plan 6 months ahead
• Start ads 3 days before
• Build waiting lists
• Layer in bonuses
• Peak on Friday

8) The Profit Reality
Truth bomb:
• Could make 1-2 months revenue in 1 week
• Some brands make yearly revenue
• Even "bad" years saved by Black Friday
• Ignoring it = leaving millions on table

Remember: Black Friday isn't just a discount day.
It's a strategic revenue event that can make your entire year.
Don't flub it

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/

3 startup ideas from the co-founder of Loom (make $120k/mo)25 Nov 202400:42:21

In this episode, I am joined by Shahed Khan, co-founder of Loom, as we explore innovative startup ideas, and his frameworks for finding and building startups

Episode Timestamps:
00:00 Intro
00:50 Startup Idea 1: The Modern Travel Guide 
19:25 Startup Idea 2: The anti-social social network
34:06 Startup Idea 3: Time Capsules of Shared Memories

1) The Anti-TripAdvisor Traveler 
Problem: Millennials & Gen Z hate cookie-cutter travel experiences
Solution: TikTok-inspired travel app with curated, local gems

Key features:
• City-specific guides (coffee shops, bookstores, etc.)
• Video carousels showing vibes
• Monetize by unlocking full guides ($0.99)

How to build MVP:
1. Use TikTok API to pull trending local videos
2. Transcribe with Descript or Google Speech-to-Text
3. Clean up with ChatGPT
4. Auto-post to WordPress via Zapier
Pro tip: Start hyper-niche (e.g., coffeesnobs.xyz) then expand

2) The New "Path" - Dunbar's Social Network 
Problem: We've lost connection with our REAL friends
Solution: Reinvent Path for 2024 - ultra-private social network
Key features:
• Max 150 connections (Dunbar's number)
• Location-based updates
• Simple, minimalist design

Why it could work:
• People crave intimate, ad-free spaces
• AI makes building faster & cheaper
• Charge $20-30/year subscription
Marketing angle: "The anti-social social network"

3) Time Capsules of Shared Memories
Problem: "Shared albums are where memories go to die"
Solution: Physical, ephemeral time capsules of shared experiences

Key features:
• Pull from connected social accounts
• Curate personalized memory boxes
• Make it EASY to send as gifts

Monetization:
• Subscription for curation
• Charge per physical time capsule sent

Inspiration: Remember Klout? Leverage nostalgia!
Bonus insight: People don't change. Our needs stay the same.
Products evolve, but human nature is constant. Study the past!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND SHAHED ON SOCIAL
X/Twitter: https://x.com/_shahedk
LinkedIn: https://www.linkedin.com/in/shahedkhan/
Instagram: https://www.instagram.com/_shahedk/

How to start a Holding Company20 Nov 202400:47:32

In this episode, I am joined by Michael Girdley, Chairman and CEO of Girdley Enterprises, as we discuss how to build a HoldCo. Michael shares his frameworks and best practices for structuring HoldCo’s.

Episode Timestamps: 
00:00 Intro
02:25 What is HoldCo
07:22 Types of HoldCo
09:45 Why go HoldCo
12:56 Types of HoldCo Pt 2
15:27 Frameworks for structuring your HoldCo
19:16 7 steps of starting a HoldCo
23:47 Why HoldCo’s are awesome
36:12 HoldCo’s are antifragile 
43:16 Make sure HoldCo’s are right for you
45:16 HoldCo Conference

1) What's a Holdco?
It's owning multiple businesses but not running any of them day-to-day.
Think Warren Buffett lite - you're the maestro orchestrating a portfolio of companies.

2) Why go Holdco?
• Diversify risk
• Create asymmetric bets
• Design your ideal lifestyle
• Leverage your passions
Girdley: "I tap dance to work every day, even when things are sucky."

3) Types of Holdcos:
• Roll-up (same biz, diff locations)
• Platform (related businesses)
• Pure Holdco (unrelated businesses)
• Conglomerate (big daddy version)
Pick your flavor based on your interests & expertise!

4) How to start your Holdco journey:
1. Have a plan
2. Define your goals
3. Design your org structure
4. Consult lawyers & tax pros
5. Build your all-star advisory team
6. Execute & iterate
7. Optimize for happiness!

5) The secret sauce? 🤫
• Low-cost tech makes it easier than ever to incubate new businesses.
• Girdley: "You can do that same business they built off the ground for a few $1000"
• Asymmetric bets FTW!

6) Centralize or nah?
• Depends on your asset types & personal strengths.
• Girdley keeps it "radically decentralized" - know thyself!
• "Don't try to do things that I know I suck at."

7) Who's it for?
Not everyone! But if you:
• Love variety
• Hate micromanaging
• Want to build long-term wealth
• Crave a custom-designed career
...Holdco life might be your jam!

8) Ready to dive in?
Start with ONE successful biz, then expand.
And if you're serious, check out Girdley's Holdco conference in Utah next spring!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MICHAEL ON SOCIAL
Michael Girdley’s Website: https://www.girdley.com/
X/Twitter: https://x.com/girdley
LinkedIn: https://www.linkedin.com/in/michaelgirdley/
Youtube: https://www.youtube.com/@Michael-Girdley

3 AI startup ideas to build in 2025 (and how to grow them)18 Nov 202400:49:56

In this episode, I am joined by Arvid Kahl, CEO and Founder of Podscan, as we explore a wide range of AI startup ideas and business opportunities

Episode Timestamps: 
00:00 Intro
04:09 Startup Idea 1: AI Co-Founder
21:07 Startup Idea 2: Silent Refactoring as a Service
37:00 Startup Idea 3: Niche-specific AI-powered content curation

1) AI Co-Founder: Your 24/7 virtual partner with ZERO equity 
• Trains on your business data
• Handles marketing, sales, strategy
• Interacts with other AI agents for fresh ideas
• Potential pricing: $50-100/month to start

2-4) AI Co-Founder cont'd:
• Customizable personality (Elon-like? Thiel-like?)
• Reduces co-founder drama
• Ideal for solo founders wearing multiple hats
• Scalable SaaS model with potential for AI-AI interactions

5) Silent Refactoring as a Service: Your code's guardian angel 
• Constantly analyzes and improves your codebase
• Runs simulations to test performance
• Suggests optimizations based on future roadmap
• Fully tested, commented code delivered via PRs

6-7) Refactoring Service cont'd:
• Pricing models:
A) Per repository
B) Frequency of experiments
C) Value-based (replacing 3 full-time devs)
• Start at $50-100/month, scale with capabilities

8) Niche-specific AI-powered content curation 
• Aggregate data from various sources (podcasts, social, magazines)
• Summarize for specific industries (e.g., medical, equestrian)
• Personalize content format (text, audio, video) per user
• Potential for paid newsletters or SaaS products

9) Content curation tips:
• Choose a niche you're already part of
• Leverage AI for summarization and personalization
• Start with free content, add premium features
• Use as a wedge to build industry-specific SaaS later

10) Key takeaway: AI enables solo founders to tackle bigger problems! 

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ARVID ON SOCIAL
Podscan: https://podscan.fm
X/Twitter: https://x.com/arvidkahl
Youtube: https://www.youtube.com/channel/UCB6s-V1Ls4vc_mXEF-4Lz_Q

How to build a $1M+ Consumer SaaS App (step-by-step guide)13 Nov 202400:50:08

Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps. 

Episode Timestamps: 
00:00 Intro
04:01 Ecom Marketing Strategies applied to Consumer Apps
11:07 TikTok Shop Affiliate Center  = goldmine for app ideas
22:16 Profitable Niches that are Underserved
33:26 Influencer Marketing 2.0
40:58 Capitalize on internet "cults" & movements

1) TikTok organic = BIGGEST underpriced distribution channel right now
- Cost of creating & distributing content = low
- Potential reach for consumer apps = high
- Time to leverage this opportunity! 

2) E-commerce tactics are invading the app world
- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators
- Now these tactics are being used for consumer SaaS 
- Higher margins + better exit multiples = Bigger Opportunity

3) Carousels perform better than Short-form video on TikTok?!
- Surprising trend: Photo carousels are CRUSHING IT
- Easier to create + more scalable than talking head vids
- Pro tip: Use Midjourney for quick, eye-catching visuals 

4) TikTok Shop Affiliate Center = goldmine for app ideas
- Find top performers in any niche
- Build apps to help them sell better
- Get free marketing from influencers

Win-win-win situation! 

5) High LTV niches are UNDERSERVED on TikTok
Think: Golfers, poker players, niche sports
Example: Golf swing analysis app

- 10k downloads / month
- $70k revenue / month
- Huge potential for more!

6) Myth: TikTok users are all young
- Reality: Diverse demographics, especially in niche content
- Serve content to underserved niches = Underpriced reach

7) Rethink influencer marketing for TikTok
- Old way: Pay for followers
- New way: Hire creators as ACTORS, not for their audience
- TikTok algorithm favors good content, not follower count 

8) Capitalize on internet "cults" & movements
Examples:
- Looksmaxing (YouMax app)
- Make money online (Crayo app)
1. Find passionate communities without products
2. Build the app they need 
3. Profit 
Bonus tip: Product quality is CRUCIAL
Nail your metrics before scaling marketing efforts!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JOSEPH ON SOCIAL
Viral App Founders Community: https://whop.com/viral-app-founders/
X/Twitter: https://x.com/JosephKChoi
LinkedIn: https://www.linkedin.com/in/choi-joseph/

Reviewing Claude Opus 4.526 Nov 202500:59:42
I sat down with James, the Boring Marketer, to stress-test Claude 4.5 Opus against Gemini 3 Pro for real-world coding and design work. Together we live-build and compare landing pages and clickable prototypes for an “EstateClear” probate-family dashboard, then zoom out into conversion copywriting frameworks, “elevated direct response” brand voice, and ad creative workflows. The episode is a practical walkthrough of how non-technical builders can go from idea → landing page → prototype → ads using modern AI tools without vibe-coded, low-converting sites.  Timestamps 00:00 – Intro 02:00 – Startup Idea: EstateClear 03:17 – Claude Opus 4.5 04:47 – Gemini 3.0 Pro 09:02 – Reviewing Opus’ landing page 11:16 – Reviewing Gemini’s version 12:17 – Comparing the two 17:29 – Reprompting Opus 4.5 and Gemini 19:02 – Google’s vertically integrated stack (AI Studio, Anti-Gravity, TPUs, Workspace) 21:50 – Nano Banana Pro and ad creative experiments 27:35 – Opus 4.5 builds a clickable EstateClear prototype 31:38 – Gemini’s prototype and comparing product depth 36:40 – Anti-Gravity + Nano Banana workflow for mockups and code 44:41 – Claude Skills Workflow and Best Practices 56:41 – Final Thoughts Key Points Claude 4.5 Opus can act like a senior engineer for non-technical builders when paired with a tight skill and tools setup. Conversion wins come more from “elevated direct response” copy and clear page architecture than from fancy visuals alone. Claude’s front-end design skill meaningfully reduces “AI-looking” gradients and vibe-coded layouts, producing cleaner, production-grade UIs. Live tests show Opus 4.5 generates more refined layouts and deeper product thinking, while Gemini often injects clever AI product features. Google’s integration of Anti-Gravity, Nano Banana, and AI Studio points to a powerful end-to-end environment for shipping and promoting products. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/
Humanoid Military Robots and other crazy billion dollar ideas11 Nov 202400:47:59

Join us for an engaging conversation with John Coogan, Entrepreneur in Residence at Founders Fund, as we explore a wide range of moonshot ideas from Cybersecurity to moon Colonization to humanoid military robots

Episode Timestamps: 
00:00 Intro
01:57 Startup Idea 1: Cybersecurity for AI companies
11:37 Startup Idea 2: Moon-focused space startup
21:33 Startup Idea 3: Kid-friendly smartphone alternative 
36:02 Startup Idea 4: Humanoid military robots 

1) Cybersecurity for AI companies 
• AI models = new high-value digital assets
• Estimated $500M to train GPT-4
• Potential for theft/espionage
• Opportunity: Build Fort Knox-level security for AI weights
• Think Chainalysis, but for AI

2) Moon-focused space startup 
• SpaceX focused on Mars, opportunity on the Moon
• Easier access, always visible from Earth
• Ideas: Moon tourism, mining, asset placement
• Leverage SpaceX's falling launch costs
• Be the "Varda" or "Planet Labs" of the Moon

3) Kid-friendly smartphone alternative 
• Parents want device control, kids need connectivity
• Opportunity: Build ruggedized, fun, limited-feature phone
• No addictive apps, basic communication + learning tools
• Counter-position against Apple's sleek designs
• Target millennial parents via Instagram ads\

4)  Humanoid military robots 
• Combine trends: AI, robotics, defense tech
• Controversial but attention-grabbing
• Potential uses: Tele-operated missions, security
• Ethical concerns, but tech seems inevitable
• Opportunity to lead in emerging field

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JOHN ON SOCIAL
John’s Podcast: https://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=7TdH3TuJQWmsTt53e9s7Rg&nd=1&dlsi=ab2bcd252c4847cc
X/Twitter: https://x.com/johncoogan
LinkedIn: https://www.linkedin.com/in/jacoogan/

How to build $1M+ Viral AI Apps06 Nov 202400:38:43

Join me as I chat with Blake Anderson, Co-Founder of Apex, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. 

Episode Timestamps: 
00:00 Intro
02:59  Why build AI Apps
04:58 Startup Idea 1: Career AI
08:19 Blake's framework for building Viral AI Apps
10:38 Finding influencers
13:23 Product Development
17:25 Startup Idea 2: Journal AI
24:01 Paywalls and Payment Strategy
29:03 Startup Idea 3: Language AI
24:01 How to find more AI app ideas

1) Career AI: The all-in-one career advancement tool
• Combines resume analysis, career quizzes, & job application tips
• Use AI to create a 6-factor rating system for resumes (like Madden ratings)
• Design viral hooks: "I'm a senior and it says I should study CS!"

Distribution strategy:
• Target students on IG, TikTok, LinkedIn
• Partner with ed-tech influencers
• Split test different hooks across niches

2) Journal AI: Your AI-powered second brain
• Branded as a journal, functions like an emotional support assistant
• Provides productivity insights, relationship analysis, and emotional support
• Uses ChatGPT with enhanced memory storage
Key insight: People already use ChatGPT as a journal. This makes it official.
Naming tip: Consider friendly names like "Juni" or "Journey" instead of "AI"

3) Language AI: The Duolingo disruptor
• Create a dynamic, AI-powered language learning app
• Leverage newest AI voice-to-voice models as they become cheaper
• Update content dynamically, unlike Duolingo's static modules

Why it could work:
• Even 1% of Duolingo's market = $100M company
• High-intent users willing to pay
• Established players move slower than scrappy startups

4) Blake's framework for building viral AI apps:
1. Iterate on virality from day one
2. Split test hooks, influencers, and product features
3. Build personal relationships with influencers (don't use marketplaces)
4. Design around both functionality AND virality
5. Use tools like Superwall for easy paywall testing

5) Pricing strategy: Optimize for (users^n * profit per user), where n is greater than 1
• This prioritizes growth and market dominance over short-term profits.
• Blake's hot take: The "evil" onboarding flow that works

1. Get users to input personal info for "customization"
2. Hit them with a paywall at the end

• It's effective, but Blake admits it feels morally questionable. Use at your own risk.

6) Bonus tip: Create burner social media accounts to immerse yourself in your target niche.
• Curate your feed around your app's topic to truly understand your audience.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND BLAKE ON SOCIAL
Blake’s startup: http://apex.inc/
X/Twitter: https://x.com/blakeandersonw
LinkedIn: https://www.linkedin.com/in/blakeandersonw/

7 $1M+ AI startup ideas you can launch tomorrow with $004 Nov 202400:50:01

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities

Episode Timestamps: 
00:00 Intro
01:46 Startup Idea 1: AI-Generated UGC Ads 
16:10 Startup Idea 2: AI Infographic Generator 
21:14 Startup Idea 3: AI Journaling App 
30:10 Startup Idea 4: Novel DTC products 
36:39 Startup Idea 5: Creator Business Model 2.0
44:13 Startup Idea 6: AI Receptionist 

1) AI-Generated UGC Ads 
• Use AI avatars + scripts to create UGC-style ads at scale
• Test 100s of variations quickly and cheaply
• Use for paid ads AND organic social content
• Huge arbitrage opportunity right now

How to distribute:
• Run as Facebook ads to conversion event
• Post across multiple burner accounts on TikTok/Reels

2) AI Infographic Generator 
• 9,000 searches/month for "AI infographic generator"
• Turn blog posts into visually appealing infographics
• Save time and money for businesses

Distribution:
• SEO - exact match domain already acquired
• B2B sales - infographics proven to increase engagement

3) AI Journaling App 
• 8,100 searches/month, trending up fast
• Voice recording + transcription + AI insights
• Daily habit tracking + ability to query past entries

Growth strategy:
• Partner with journaling YouTubers (200+ videos, affiliate commissions)
• TikTok/Instagram influencer sponsorships

4) Creator Business Model 2.0 
• Short-form content → Lead magnet → Email list → Long-form YouTube
• Monetize through ads, sponsorships, and newsletter
• Scale to multiple channels/niches

Pro tip: Use community to ideate products for your audience

5/ AI Receptionist 
• Huge demand, especially for specific industries (dentists, etc.)
• Answers FAQs, schedules appointments, integrates with CRMs
• Outperforms human receptionists in many cases

Target market: Local businesses struggling to hire front desk staff

6) Novel DTC products 
• Create daily-use products with novel formats (e.g., toothpaste cubes)
• Focus on "clean living" trends
• Design for TikTok virality

Key: Make it a consumable for repeat purchases

7) AI-powered outbound calls 
• Use APIs like VAPI for managing calls
• Applications: Lead qualification, debt collection, appointment reminders
• Massive efficiency gains for businesses

Tip: Don't reinvent the wheel - find existing categories and remix with AI

Remember: Don't try to be too creative. Find validated markets and apply new tech to solve old problems better, faster, cheaper.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

How to Build a Swipe File and Steal Like an Artist30 Oct 202400:35:51

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel.

Episode Timestamps:
00:00 Intro
01:27 Why build Swipe Files
04:00 Example 1: Tweets
08:40 Example 2: DTC Product
12:10 Example 3: Thumbnails
14:47 Example 4: Landing Page
18:46 The Anatomy of a Funnel
22:22 Example 5: Email Followup
26:13 Example 6: Digital Lead Magnet
28:57 Example 7: IRL Lead Magnet
30:26 Creating a Got Got Swipe File
31:14 Innovating on Pricing
31:33 Micro SaaS idea: AI Agent Funnel Scraper

1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.
The best way to learn how to sell? Study how YOU got sold.
Create a "got got" file - save anything that makes you take action (click, share, buy).

2) Use My Mind to easily save & organize inspiration:
• Chrome extension for quick saves
• Tag system for easy retrieval
• Serendipity feature to surface random inspo
Beats bookmarking tweets you'll never see again!

3) Look for pattern interrupts & scroll-stoppers.
Example: Not Fried chicken ice cream
Lessons:
• Combine unexpected elements
• Use high contrast visuals
• Mix hot & cold concepts
Apply this thinking to your digital products!

4) Anatomy of a killer funnel:
• Top: Free value (content, lead magnets)
• Middle: Nurture (email sequences, surveys)
• Bottom: Convert (calls, buy buttons)
Key: Top should be ALL about THEM. Only talk about yourself at the bottom.

5) IRL to URL: Don't forget offline lead gen!
Tiago Forte's "Building a Second Brain" book:
• Bonus chapter accessed via URL in book
• Segments readers for targeted offers
Think: How can you bridge physical & digital worlds?

6) Innovation isn't just about product. Consider:
• Marketing innovation
• Pricing model innovation
Example: Sublime app's "pay what you want" model
Could this work for your biz?

7) Micro SaaS idea: AI Agent Funnel Scraper
Automatically collect & analyze:
• Email sequences
• Sales funnels
• Marketing tactics
Build a searchable database of winning strategies to remix!

8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/
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How to build a $20m sales funnel from scratch28 Oct 202401:05:37

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rate

Episode Timestamps: 
00:00 Intro
03:04  Sales Funnels explained (Websites vs Funnels) 
15:53 Ugly funnels convert better!
17:52 The magic formula and example 1
25:28 What businesses should use funnels
34:11 Example 1 continued 
44:58 Pixeling + retargeting = marketing gold
50:15 Example 2: Book Funnel
56:27 The MIFGY secret (Most Incredible Free Gift Yet)

1) Websites are not Funnels
Websites = brochures
Funchannels = $$$ machines
Most businesses confuse the two. Don't make that mistake!

2) The magic formula:
Facebook/YouTube ads → Landing page → Free valuable content → Call booking
This simple funnel structure has generated MILLIONS for AJ&Smart

3) Ugly funnels convert better! 
Jonathan's "ugliest" funnel:
• 4 years old
• Looks terrible
• Generated $20M+ revenue
Lesson: Done is better than perfect. Launch fast, iterate later.

4) The power of long-form content:
1-hour training video → Deeper engagement → More qualified leads
People who invest time watching = more likely to buy

5) Pixeling + retargeting = marketing gold
Track visitors, show them targeted ads across platforms.
Build an inescapable marketing web!

6) Email marketing isn't dead, it's EVOLVING
Capture emails → Drip feed value → Segment based on behavior → Targeted offers
Smart email funnels = predictable revenue

7) Physical products STILL WORK in digital age
Free book funnel = game changer
People love holding something tangible. Use it to your advantage!

8) The MIFGY secret (Most Incredible Free Gift Yet)
Stack one-time bonuses on your offer. Create FOMO.
Even high-end brands use this. It just WORKS.

9) Key takeaway: Funnels aren't sleazy, they're ESSENTIAL
Top brands like Eight Sleep, AG1, and Whoop all use these tactics.
It's not about tricking people. It's about guiding them to solutions they need.

10) Want to dive deeper?
Read "Expert Secrets" and "DotCom Secrets" by Russell Brunson
Study Facebook Ad Library to reverse-engineer competitor funnels

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses: http://communityempire.co/

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2 $1M+ EdTech Startups you can launch tomorrow23 Oct 202400:56:29

Join me as I chat with Sarah Lacy, Co-Founder of The Best Book Store , as we discuss  a variety of EdTech startup ideas.  Sarah also shares her the lessons she learned from studying Mark Zuckerberg and her advice for networking and storytelling

Episode Timestamps: 
00:00 Intro
01:46  Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls
23:53  Networking and Storytelling as Key Skills
31:13 Lessons Learned from Mark Zuckerberg
36:33 Startup Idea 2: AI-Powered Author Coaching Bots

1) Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls
Why it's HOT:
• Tackles confidence drop in adolescence
• Teaches negotiation, self-worth, ideation
• Potential to transform female leadership

Key features:
• Online curriculum for schools
• Real-world challenges with local businesses
• Focus on digital marketing, not outdated door-to-door sales

Monetization strategy:
• Sell to schools (public & private)
• Sponsorships from big brands (Nike, anyone?)
Pro tip: Use storytelling to sell to sponsors. Remember the water charity campaign? ONE story can lead to big numbers.

2) Startup Idea 2: AI-Powered Author Coaching Bots
Problem: People buy self-help books but struggle to apply the lessons long-term.

Solution: Daily prompts & coaching from an AI avatar of the author!

 How it works:
• Personalized daily check-ins
• Reminders to apply book concepts
• Voice & look of the actual author

Potential authors to target:
• James Clear (Atomic Habits)
• Adam Grant
• Brené Brown

 Business model:
• Partner with publishers
• Drive book pre-orders (10k = NYT Bestseller!)
• Offer exclusive access to early adopters

3) Zuckerberg Insight 👀

What made young Zuck unique? EXTREME HUMILITY + self-awareness.

"He knows when he doesn't know something, and he doesn't just go in to learn it. He gives himself... a position of extreme humility." - Sarah Lacy

4) Key takeaway: NETWORK + STORYTELLING = Startup success

Remember: It's not just WHO you know, but HOW you pitch your idea! 

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/

FIND ME ON SOCIAL
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The Best Book Store: https://bestbookstore.com/

The blueprint for building cash flowing online directories21 Oct 202400:50:34

Join me as I chat with John Rush, a serial entrepreneur, as we dive deep into how to build and scale directories. John shares his strategies and frameworks to for how to use AI and SEO to build and scale cash flowing directories.

Episode Timestamps: 
00:00 Intro
01:12  Why directories
02:59 How to find directory ideas
08:43 Building your directory
19:47 Promoting your new directory:
23:27  SEO for Directory
29:53 Data/Content for Directory 
34:25 How to monetize Directory 
42:29 What are the multiples for Directory 
45:20 How large can a directory became

1) Why directories are hot right now:
• More content online = higher need for curation
• People trust well-curated directories
• Less SEO competition than other niches

2) How to find directory ideas:
• Use Google Keyword Planner
• Look for high search volume, low competition keywords
• Find available domain names that match or are close to target keywords

3) Building your directory:
• Use no-code tools (like Unicorn Platform) for speed
• Start simple - focus on listing items, not features
• Use AI to generate initial content and structure

4) Promoting your new directory:
• Share on relevant Reddit threads (carefully!)
• List your directory in other directories
• Engage on social media, especially Twitter
• Focus on SEO after initial validation

5) SEO strategy for directories:
• Start with ~10 high-quality articles
• Use tools or AI to generate SEO-optimized content
• Focus on internal linking and site structure
• Add trending items quickly to capture search traffic

6) Monetization strategies:
• B2B sponsorships and featured listings
• Affiliate links (especially for high-ticket items)
• Sell anonymized data or insights
• Charge for premium listings or access
• Brand sponsorships for established directories

7) The power of directories for SaaS:
• Easier to win SEO traffic than direct SaaS marketing
• Use directories to funnel traffic to your main product
• Consider buying relevant directories for instant traffic

8) Realistic expectations:
• $5K MRR achievable as a side project
• Up to $20K MRR with focused effort
• Million-dollar potential exists (but rare)

9) Why start with directories:
• Lower failure rate than SaaS
• Faster dopamine hits (traffic, first sale)
• Great way to learn digital product development

Pro Tip: Don't fall in love with one idea. Launch multiple directories, see what sticks after 30 days, then double down on winners!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers [BoringMarketing.com](http://boringmarketing.com/)

Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/

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The blueprint to build a $340k/mo premium dating app16 Oct 202400:46:07

Join me as I chat with Anu Atluru, startup builder, angel investor, and writer, as we dive deep into how to build and scale premium dating apps, and Anu shares her thoughts on how to leverage status to position and growth hack your startup. 

Episode Timestamps: 
00:00 Intro
01:27  Startup Idea 1: Premium Dating App for Niche Markets
20:51 Startup Idea 2: AI Girlfriends/Boyfriends for Niche Demographics 
27:23 Startup Idea 3: "Riz-maxing" app
30:55 Startup Idea 4: Report cards for life
35:15  Pricing strategy shift
39:10  Content format discussion

1) The League 2.0: Dating app for modern status symbols 
- Original League app sold for $30M+ to Match Group

a) Charged up to $2,499/month (!) for premium memberships
b) New version could filter by:

- YC founders
- Follower counts
- Who follows you

Key insight: Status markers have evolved beyond just education/job

2) Why now for League 2.0? 
- Cheaper than ever to launch dating apps

a) More distribution channels to hack growth
b) People desperate for new ways to find partners
c) Premium/niche dating apps are HOT

Example: Lox Club for Jewish singles crushing it

3) Controversial idea alert: AI girlfriends/boyfriends for niche demographics 
- Huge financial opportunity (but ethically questionable)
- Google Trends shows massive spike in interest
- Could target specific ethnicities, religions, etc.

Opportunity for brave founders, but proceed with caution!

4) "Riz-maxing" app: Charisma coach in your pocket 
- AI listens to your convos & scores social skills
- Gives feedback on awkwardness, charisma, etc.
- People crave honest social feedback

Think: Looksmaxxing app, but for personality

5) Report cards for life: Huge untapped opportunity 
- We're conditioned to want feedback from school days
- Adults still crave knowing how they measure up
- Combine with personality tests, IQ tests, etc.

People LOVE data about themselves!

6) Pricing strategy shift: Death of monthly subscriptions? 
- One-time payments
- Lifetime subscriptions
- Annual plans
- Pay-what-you-want models

Monthly feels like a "situationship" - users want commitment or freedom!

7) Content creation pro tip: Iterate on format until you find your groove 
- Don't get stuck on what you "should" do
- Experiment with:

a) Live vs. async
b) Solo vs. group
c) Short-form vs. long-form
d) Audio vs. video

Find your emotional center & natural aptitude!

8) Challenge: Create more novel content formats! 
Ideas:
- Tech/culture Daily Show
- Startup Cribs (MTV-style home tours)
- Live, unscripted breakdowns
Push to extremes - avoid the crowded middle!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/

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Newsletter: https://www.workingtheorys.com

6 startup ideas from the tech Warren Buffett (make $120k/mo)14 Oct 202400:53:45

Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we explore innovative startup ideas, and his frameworks for finding and building startups

Timestamps
00:00 Intro
01:55 Startup Idea 1: Robot Lawn-mowing Service/Directory
17:54 Startup Idea 2: CPAP alternatives for Sleep Apnea
26:24 Startup Idea 3: Computer Vision for Small Biz 
32:03 Startup Idea 4: Negotiating as a Service 
36:48 Startup Idea 5: Sperm Freezing Made Easy 
42:50 Startup Idea 6: Community Building as a Service 

1) Robot Lawnmower Revolution 
• Buy robot mowers, geofence yards
• Start a mowing company with ZERO labor
• ROI beats solar panels (6-12 month payback)
• Opportunity: Review site for mowers (affiliate $$$)

2) Sleep Apnea Gold Rush 
• Apple Watch can now diagnose sleep apnea
• 80-90% of cases undiagnosed
• Opportunities:
a) Buy sleep clinics
b) DTC alternatives to CPAP
c) App using Apple Watch data
d) Financing for CPAP machines
• Sleep tech is about to EXPLODE

3) Computer Vision for Small Biz 
• Mount an old iPhone in your store
• Get heat maps, customer behavior insights
• Identify repeat vs. new customers
• Enterprise-level tech now accessible to SMBs

4) The Ultimate Negotiator 
• Most employees HATE negotiating
• Idea: Outsourced negotiation for EVERYTHING
• Houses, cars, software, office supplies
• Take a % of savings

5) Sperm Freezing Made Easy 
• Older fathers = higher risk of complications
• Current process is awkward and clinical
• Idea: At-home kit, ship back with dry ice
• ZERO Google Ads competition (for now)

6) Community Building as a Service 
• EO/YPO Forum model: Monthly deep discussions
• Build trust, solve problems, forge friendships
• Opportunities beyond just business groups
• "Secular church" concept

7) Bonus: Undiagnosed Illness Detection 
• Smartwatches can detect more than sleep apnea
• AFib, hypertension, stress/anxiety
• Huge market for early, non-invasive detection
• The future of healthcare is on your wrist

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses =http://communityempire.co/

FIND ME ON SOCIAL

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Never Enough: https://www.neverenough.com/
Tiny: https://www.tiny.com/

How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads09 Oct 202400:48:14

Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps. 

Episode Timestamps
0:00 Intro
00:49 Introduction to AI Apps and User Acquisition
10:38 Product-Led Growth
13:30 ASO (Apple Search Optimization)
21:13 Organic Social Growth Hacks
33:51  Paid Ads Strategy
40:30 Creating Ads at Scale with AI Tools

1) Three main strategies to grow mobile apps:
• TikTok/Instagram organic growth
• Paid ads (FB, TikTok, Google)
• Apple Search Optimization (ASO)
• Each has its pros and cons.

2) ASO (Apple Search Optimization) 101:
• Find keywords with high volume, low competition
• Put keywords in app title
• Optimize app store page conversion rate
• Get reviews & high initial download velocity
• Pro tip: Use AppFigures to research keywords & opportunities

3) Organic social growth hack:
• Create native-looking content (not ads)
• Integrate app naturally into videos
• Post consistently across platforms
• Leverage micro-influencers for reach
• Example: Travel buddy app crushing it with wanderlust reels 

4) Paid ads strategy:
• Test THOUSANDS of ad variations
• Use AI to scale ad creation (tools like @ArcAdsAI)
• Iterate on winning formats
• Localize ads for different markets
• Key insight: AI makes testing 1000s of ads feasible for small teams

5) Case study: 17yo dev makes $400k/mo with AI calorie tracking app 
• Found trend on Reddit/TikTok
• Built simple AI-powered app
• Leveraged micro-influencers for organic growth
• Iterated on viral formats
• Lesson: Sometimes "overdone" ideas + AI + great marketing = $$$

6) Monetization hack: Niche down existing app ideas
• Examples:
a) Dating apps for specific demographics
b) Bible app for women
c) Plant identifier for specific countries
• Smaller audience, but higher conversion rates & less competition

7) AI is leveling the playing field:
• Easier to build MVP with ChatGPT
• Faster ad creation & testing
• Quick localization for global markets
• You don't need VC $ to compete with big players anymore!

8) Key takeaway: Success = Product-Market Fit + Execution
• Find proven demand (ASO, trends)
• Add AI "sizzle" to existing concepts
• Execute relentlessly on product & marketing
• Test, iterate, scale

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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Build Mobile Apps that Stand Out (Here's the Playbook)24 Nov 202500:47:02
On this episode I sit down with indie app builder and designer Chris Raroque to break down how solo developers can make apps that truly stand out in a world of “vibe-coded” clones. Chris walks through concrete examples from his own products, Ellie (planning), Luna (budgeting), and Amy (calorie tracking), showing how small details in animations, interactions, and haptics dramatically change how an app feels. We dig into mascots and illustrations, iconography and typography, widgets and Apple Watch apps, and the design resources Chris studies to sharpen his eye. The episode is a practical blueprint for turning AI-assisted prototypes into polished, premium-feeling apps that users remember and keep coming back to. Timestamps 00:00 – Intro 03:54 – Animation and Interactions 20:50 – Illustrations and Mascots 33:57 – Iconography and Typography 37:28 – Widgets 43:04 – Design Inspiration Resources Key Points In a world where anyone can ship an AI-generated app in 24 hours, polish and interaction design are the real differentiators. Thoughtful animations, micro-interactions, and haptics can be the difference between a tweet that flops and one that goes viral. Mascots and custom illustrations give apps a recognizable personality and can transform empty states and onboarding into memorable moments. Consistent iconography and basic typography choices have outsized impact on perceived quality, yet are often overlooked by “vibe-coded” apps. Home screen, lock screen, and watch widgets act as retention engines by giving apps constant real estate in users’ daily flows. Continuously studying well-designed apps and curated UI libraries sharpens design taste and makes it easier to brief AI tools effectively. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL Youtube: https://www.youtube.com/@raroque  X/Twitter: https://x.com/raroque  Instagram: https://www.instagram.com/chris.raroque/
How to build a creator empire in the age of AI and AR with Samir Chaudry07 Oct 202400:57:55

Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media. 

Timestamps: 
00:00 Intro
01:20 AR glasses
10:46 The future of Content in an attention economy
15:15 Samir’s Youtube and content strategy
21:50 Content Formats
29:56 Why it’s hard to standout on Youtube
33:58 Samir’s thoughts on Monetization
45:20 VR vs. AR
50:35 Creators should build software
56:58 Advice from Tim Ferris

1) AR glasses: The next big thing? 
•  Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.
•  Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.

2) Content creation is evolving FAST 
• YouTube's push for connected TV means:
• 30+ minute videos
• Organized into series
• Netflix-like UI

3) The "Exit Velocity" problem 
• On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.
• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.

4) Monetization strategy: Value Prop Extension 
• Don't just chase any sponsorship. Ask:
• What's my core value proposition?
• Which brands align with that mission?
• How can I extend that value to my audience?
Authenticity = $$$

5) The future might value INEFFICIENCY 🤯
• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.
• Example: Paying $$$ for a live concert vs. streaming for free.

6) Events are the next big opportunity for creators 🎉
• Build community
• Create unforgettable experiences
• Solve the "loneliness problem" for your audience

7) VR vs. AR: Place your bets 
• Samir's not sold on VR. He believes AR/mixed reality has a brighter future.
• Why? People still want to be part of the real world, not fully immersed.

8) The creator's dilemma: Opportunity rich, time poor 
• Biggest challenge? Finding operators who can maintain quality as you scale.
• Lesson: Your content is still your #1 product. Everything else comes second.

9) Final wisdom from Tim Ferris
•  Separate the rewards of podcasting:
a) The conversation itself
b) The performance/results
• Enjoy the process, not just the metrics!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

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Workshop: https://courses.colinandsamir.com/50-ideas-in-5-days-waitlist
Publish Press: https://www.thepublishpress.com/

The ultimate startup naming guide (must watch for founders)02 Oct 202400:24:57

In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. 

Timestamps: 
00:00 Intro
01:09 types of names
01:53  Naming Strategy 1: Descriptive 
03:11 Naming Strategy 2: Phrases 
05:39  Naming Strategy 3: Funny
08:17 Bad Name Examples
12:19 Good Name Examples
16:53 Tofu Name Examples
18:10 Hack your way to a novel name
20:25 Use AI for brainstorming
22:22 Greg's personal name list

1) 3 types of names:
• Bad names
• Good names
• "Tofu" names (bland, forgettable)

2) 3 winning name strategies:
• Descriptive (e.g. @somewhereilive)
• Phrases (e.g. Boss Babe)
• Funny (e.g. You Probably Need a Haircut)

3) Bad name examples:
• WhatsApp (fails telephone test)
• GameStop (negative connotation)
• Google Bard (sounds like barf) 

4) Good name examples:
• Perplexity (matches brand promise)
• Bump (action-oriented)
• Autopilot (clear value prop)

5) Hack your way to a novel name:
• Create "Name Game" note on your phone
• Jot down catchy words/phrases
• Check handle availability bi-weekly
• Test with friends/family
• Create logo mockups

6) Use AI for brainstorming:
• Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?"

7) Greg's personal name list sneak peek:
• AfterParty
• PrettyPerfect
• InvitationOnly
• InCred

8) Pro tip: It's okay to have bad names on your list. Keep refining!

9) Remember: A great name can be the difference between viral growth and crickets.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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Meet the man who growth hacked his app to 1M downloads30 Sep 202400:55:03

Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth. 

Timestamps: 
00:00 Intro
03:20 Chris’s Viral Formula Overview
08:13  Step 1: Build Niche Meme account with Authority 
14:36 Step 2: Find Creative ways to build loyalty and vitality
19:18  Step 3: Getting free press
23:54 UFC Sponsorship Retrospective
28:23 How Chris would build a meme account
40:49 Startup Idea: Twitch for Online Shopping
46:52 SIP success stories 

1) Chris doesn't see himself as a marketer or growth guy. He's a SOCIAL ENGINEER.
•  His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media. 

2) The Pelosi Tracker origin story:
• Built meme pages with millions of followers
• Focused on politician stock trades
• Translated virality into a real product (Autopilot app)
Key insight: Memes + Authority = Powerful combo 

3) Chris's framework for building viral meme pages:
a) Create an account with a clear, catchy name
b) Engage as a "reply guy" on relevant topics
c) Do deep, investigative journalism to build credibility
• Marry memes with authority to become THE go-to account in your niche. 

4) The UFC sponsorship case study:
• Sponsored the event (base layer of credibility)
• Sent a fake Nancy Pelosi to the fight
• Drove a Cybertruck with "Pelosi 2024" around Vegas
•  Goal: Maximize surface area for virality and build brand loyalty

5) Chris's viral formula:
• Each additional stunt increases chances of going viral:
a) UFC sponsorship alone = 10% chance
b) +Fake Pelosi = 15% chance
c) +Cybertruck stunt = 20% chance
•  Keep adding elements to boost your odds! 

6) Key to monetizing meme pages:
• Don't just post funny content. Mix in authority-building posts to be taken seriously.
• High engagement does not mean High monetization
• Authority + Engagement = winning formula

7) Startup idea alert: Live shopping streams for Gen Z women 
• Imagine: The Twitch of online shopping, where influencers livestream their browsing & purchasing decisions.
• Huge potential here. Who's gonna build it? 

8) Growth hack: Build relationships with journalists
• Create an email list of reporters in your niche
• Regularly send them high-quality, relevant info (no selling!)
• Become their go-to source for stories
• Free press = Priceless marketing 

9) Remember: Consistency is key in building your brand.
• Find your angle (like Autopilot's "Pelosi 2024 - Invest like a politician") and double down on it.
• Create moments, build loyalty, make people LOVE your brand. 

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

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X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CHRIS ON SOCIAL
X/Twitter: https://x.com/Chrisjjosephs
Autopilot: https://www.joinautopilot.com/
Pelosi Tracker: https://x.com/PelosiTracker_

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