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The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses.
In the latest episode, The Sports Advisors talk premium sponsorship inventory.
Monster Energy recently became the entitlement partner for the Big 12 football and men’s/women’s basketball regular seasons, a deal that includes a cobranded patch on all team uniforms, fields/courts, digital and social channels.
Within 24 hours, Kansas announced a five-year jersey patch deal with Ripple/XRP across all Kansas Athletics uniforms. We discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a partnership extends beyond the rights fee, what the deals signal for the broader college market, and how technology could transform premium assets into personalized, dynamic inventory.
As always, you can connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.