Explore every episode of the podcast The Spin Nation Podcast

Mark Carney's decision to abolish the Digital Services Tax (DST) to appease Trump has many Canadians wondering if it is time to bring their elbows down. We analyzed the disappointment surrounding the trade negotiations, and where Canadians are shifting to Elbows Down. 

We also delve into the communication strategies employed by Carney's government and how it is falling flat compared to Trump's PR machine.

We have analyzed the data to crown the top 10 Canadian podcasts. 

Learn how traditional media compares to emerging, independent voices in the podcast realm. We also explore the demographics of podcast listeners and the role of American media in shaping our narratives.

Plus, we talk about the launch of new Canadian social media platform, Gander.

In this episode, we delve into the highly charged and emotional online conversation in Canada surrounding the Israel-Iran War.

Check out our methodology as we dissect this discussion to reveal which narrative - anti-Israel or anti-Iran - succeeds in dominating the discourse.

We also cover how influencers are impacting the narratives and what provincial differences exist, which may be shaping your perception of this terrible conflict.

In this episode of the Spin Nation podcast, co-hosts Laurel Ostfield and Emmanuel Caisse discuss the political leanings of the social media platform X (formerly Twitter) and if it is shifting towards right or left-leaning narratives. They list the top 5 most influential Canadian X accounts by engagement.

 The conversation explores the implications of this shift for businesses and organizations, especially in the context of the recent G7 summit and the geopolitical sensitivities surrounding Canadian relations with other countries.

This episode delves into Canadians' reactions to Bill C-2, exploring the implications of the bill on civil liberties, immigration, and money laundering. The discussion highlights the difference in focus area between traditional media and social influencers,  emphasizing the role of trust in communication strategies. The analysis also reveals a divergence in perspectives between English and French media coverage, particularly regarding money laundering issues.

Who’s really influencing Canadians on YouTube?

We dig into the data to uncover which voices—mainstream and independent—are shaping the conversation. From top-ranked legacy media to rising creators, we break down the numbers and what they mean for Canada’s media future.

This is our beta take—just one week of data—with more to come. Don’t see your favorite voice? Let us know!

The perception on pipelines in Canada has changed so dramatically. We break down the discussion to explore the intersection of pipelines, climate change, energy and the economy. 

Are echo chambers driven by social platforms and are their algorithms to blame for polarization and social division within Canada?

Pew Research Data: https://www.pewresearch.org/short-reads/2024/02/23/majorities-in-most-countries-surveyed-say-social-media-is-good-for-democracy/

Brookings Institute: https://www.brookings.edu/articles/echo-chambers-rabbit-holes-and-ideological-bias-how-youtube-recommends-content-to-real-users/

Independent influencers and emerging media—the disruptors challenging legacy outlets and winning Canadians' trust. Why are mainstream voices missing the mark, and what’s fueling the rise of a new generation of influencers? 

Links to the data we cite in this episode:

Pollara Trust in Media: https://www.pollara.com/wp-content/uploads/2024/07/Trust-in-Media-July-2024-final.pdf

Reuters Institute Digital News Report: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024/canada

Canadian Podcast Listener: https://www.canadianpodcastlistener.ca/coming-soon