The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD – Details, episodes & analysis

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The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Ron Baker and Ed Kless

Business

Frequency: 1 episode/7d. Total Eps: 650

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.

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Apple Podcasts

🇩🇪 Germany - entrepreneurship
11/05/2026
#88
🇫🇷 France - entrepreneurship
04/05/2026
#76
🇨🇦 Canada - entrepreneurship
24/07/2025
#78

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https://a16z.com/the-techno-optimist-manifesto/
71 shares
https://a16z.com/2023/06/06/ai-will-save-the-world/
27 shares
https://hbr.org/2022/01/the-new-you-business
6 shares

https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social-responsibility-of-business-is-to.html
31 shares

https://www.facebook.com/asktsoe
8 shares

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Score global : 38%

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Memorable Mentors: Fred Smith, Founder of Federal Express

Episode 548

vendredi 18 juillet 2025 • Duration 56:45

Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of the world’s most transformative logistics companies, Smith’s journey is a case study in perseverance, innovation, and strategic execution. We’ll unpack what made him not just a successful entrepreneur but a memorable mentor, both to his team and to an entire generation of business leaders. Tune in to discover the values, decisions, and mindset that helped shape the global economy, one overnight delivery at a time.

Recapping Scaling New Heights 2025 - Ninth interview with Joe Woodard

Episode 547

vendredi 11 juillet 2025 • Duration 55:56

In his unprecedented ninth appearance with Ron and Ed, Joe Woodard will share his thoughts on the learning from the Woodard Group's Scaling New Heights 2025 event and also give a small sneak peek at next year! As always, the conversation will be fast, furious, and wide-ranging. More specifically, with hundreds of billions being invested in agentic AI, the next six months might see more change than the last six years!

In the Octagon: Eighth interview with Joe Woodard

Episode 538

vendredi 2 mai 2025 • Duration 58:52

What do David Allen's Getting Things Done, Daniel Susskind's A World Without Work, and AppleTV's Severence have in common? They are all on the mind of Ron and Ed's Guest for this episode, Joe Woodard. This will be Joe's record-extending EIGHTH appearance on T$oE. He is always an audience favorite. So buckle up! As always it will be a fast-paced wide-ranging conversation with him.

The Innoficiency Principle with Blair Enns

vendredi 21 juillet 2023 • Duration 54:57

Blair Enns is the founder of Win Without Pitching, the sales training organization for creative professionals. He is the author of two books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He is the co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Best of all, he is the guest on this week’s show with Ron and Ed. A good portion of the show will be spend talking about The Innoficiency Principle. Blair laid out the thoughts behind this principle at this link and described it quite succinctly. From Blair: “The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.”

Systems Thinking Made Simpler

vendredi 14 juillet 2023 • Duration 56:11

Join Ed and Ron as they discuss the book William Donaldson, PhD: Simple_Complexity: A Guide to Systems Thinking. Systems are both simple and complex, which contain amazing constructs that one often must marvel. Systems also have a mind and a rhythm of their own. The parts do not exist independent of the whole, and you can't understand the parts without understanding the whole, and the whole is greater than the sum of the parts. Your organization's culture is an emergent property of your system. If you want to change the culture, you have to change the system, which is comprised of three components: Elements; Interactions; and Purpose. Hat tip to Mark Gandy at CFO Bookshelf for interviewing the author of this excellent book.

Third interview with Tim WIlliams

vendredi 7 juillet 2023 • Duration 56:44

For the third time, Ron and Ed will welcome back Tim Williams, one of the foremost thinkers about professional firm strategy and positioning. Tim thinks deeply about these topic, but has the ability to simplify and communicate complex topics to us and his audiences worldwide. We will also ask him about his thinking with regard to generative AI and the potential impact on advertising and marketing. If you have a comment or question for Tim, please tag us at @asktsoe on Twitter or send an email to asktsoe@verasage.com.

On Why AI Will Save the World by Marc Andreessen

vendredi 30 juin 2023 • Duration 56:22

In this episode Ron and Ed will dissect a recent blog post by Marc Andreessen entitled Why AI Will Save the World. It is a deep and thoughtful piece by someone who has done some very deep thinking. We will discuss the items upon which agree and those with which we quibble. The post can be found here - https://a16z.com/2023/06/06/ai-will-save-the-world/ - and we welcome any thoughts or questions you might want us to explore. Hit us up on Twitter @asktsoe.

Second interview with Peter Block

vendredi 23 juin 2023 • Duration 56:25

Ron and Ed welcome back the Godfather of modern consulting Peter Block for his second appearance. This episode is dedicated to the possibility that human beings are better served when we confront our freedom (the title of Peter's new book). Doing so, is difficult, challenging, and not for everyone. If you want to begin the process of confronting your own freedom, you are invited to participate in this episode. Safe return doubtful!

The ESG Illusion

vendredi 16 juin 2023 • Duration 56:49

Another deep dive into the perils of ESG. This is based on Vivek Ramaswamy's latest book, Capitalist Punishment: How Wall Street Is Using Your Money to Create a Country You Didn't Vote For. Ed and Ron will provide the main points from this critical look at ESG. If you've wondered how FTX can achieve a higher score on its G (Governance) than did Exxon-Mobil, you won't want to miss this show.

Interview with Robin Hanson

vendredi 9 juin 2023 • Duration 56:14

Joining Ed and Ron this week is Robin D. Hanson of associate professor of economics at George Mason University. Robin is the author of two fascinating books, The Age of Em and The Elephant in the Brain. He has worked with the Foresight Institute and DARPA, but perhaps his colleague at George Mason Bryan Caplan put it best: When the typical economist tells me about his latest research, my standard reaction is 'Eh, maybe.' Then I forget about it. When Robin Hanson tells me about his latest research, my standard reaction is 'No way! Impossible!' Then I think about it for years.