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Cartel Madras on Sled Island, Sub Pop & Their New Era - The Sonic Collective Interview
Darren Scott of The Sonic Collective continues the Sled Island interview series with Cartel Madras, the Calgary-raised, Chennai-born sister duo Eboshi and Contra, discussing their roots, early hip hop influences, and rapid rise from SoundCloud demos to their 2018 debut show and a standout Sled Island performance that led to being noticed by Ishmael Butler and ultimately signing with Sub Pop Records. They reflect on Calgary venues and Alberta’s broader music scene, share artists they’ve discovered at Sled Island, and describe the festival’s unique audience, community, and role in creating career-changing opportunities. The duo previews their return with the new single “Evident 2 Me,” leading into a new chapter and a debut full-length album planned for 2027, plus upcoming festival and tour appearances.
Evident 2 Me Releasing June 18. Pre-save here: https://music.subpop.com/cartelmadrasandjide_evident2me
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http://www.youtube.com/@cartelmadras
Cartel Madras Bio
Beckoning you down narrow hallways and into smoke-filled, bass-pumping rooms, Cartel Madras returns with a new world and a new sound. After four years of experimenting, traversing, and creating since their 2021 EP, The Serpent & The Tiger, sisters Eboshi and Contra emerge from the smoke of a shattered global era with vengeance on their mind and adventure laid out before them.
Building off their signature experimental electronic hip-hop foundation, the duo expands their sonic domain, summoning listeners onto the blazing hot tarmac of their motherland and into a seductive world, they call you to the beach, the streets, and the uncertainty of this timeline through a new sound. Radical, racy, and raucous as ever, Cartel Madras continue to unfold an uncharted epoch entirely their own.
Born in Chennai, Tamil Nadu and raised in Alberta, Cartel Madras crafts a cultural syncretism of house, trap, punk, industrial electronics, and razor-sharp rap. Known for explosive live performances that channel the energy of underground queer and punk scenes, the duo have built a reputation for music that is confrontational, playful, cinematic, and impossible to pin down. After being scouted during their 2018 Sled Island performance, they signed to Sub Pop Records and have since released three acclaimed EPs alongside a growing body of striking visual work directed and produced through their own multidisciplinary practice.Cartel Madras have shared stages with artists including M.I.A., JPEGMAFIA, Jack Harlow, Wu-Tang Clan, clipping., Mac DeMarco, and toured with Sudan Archives. In 2023, they returned to India to open for M.I.A.. Alongside their music career, Eboshi and Contra have expanded their artistic universe into film, installation, and visual storytelling through their production house FOREIGNERZ, creating immersive worlds that blur the boundaries between music, cinema, fashion, and contemporary art.Their full-length studio album is set for release on Sub Pop Records & Royal Mountain Records in 2027.00:00 Show Intro00:42 Cold Open Track01:12 Sled Island Series Setup03:46 Origins and Influences05:50 First Shows and Breakthrough08:26 Discovered at Sled Island11:00 Sub Pop Signing Story14:00 Calgary Venues and Scene15:47 Sled Island Discoveries18:01 Festival Crowd and Etiquette22:13 New Era and Upcoming Music23:33 Shows and Tour Plans25:05 Local Artist Recommendations26:38 Final Thoughts and Farewell28:03 Outro and Credits
