Explore every episode of the podcast The Social Takeoff Podcast with Kelli Hayes Smith

You worked hard to earn the client. So why would your marketing stop once they book?

In the final episode of the PLOT series, we're talking about the T: Tiny Detail. And this one is a little different.

Instead of finding another piece of content to post on social media, we're using the tiny details you learn about your clients to create better loyalty marketing and turn first-time clients into repeat clients.

Because by the time someone has planned and taken a trip with you, you know A LOT about them. You know what they loved, what they didn't love, what they were willing to spend more on, what surprised them, what their kids couldn't stop talking about, what they would never do again, and maybe even where they're dreaming about going next.

The question is: are you actually capturing that information and using it?

In this episode, we're talking about how to:

• collect Tiny Details before, during, and after a client's trip
• use post-trip feedback to build a living client profile
• create personal, one-to-one touchpoints that don't feel like sales pitches
• segment past clients based on what they actually care about
• make mass email marketing feel more personal without pretending a first-name field is personalization
• use your CRM to help you remember what your brain absolutely will not
• create marketing that makes your clients think, “She knows us.”

Your CRM shouldn't just tell you where someone traveled. It should get smarter every time they travel with you.

Because the proposal gives you marketing material. The relationship gives you marketing intelligence.

And some of the most powerful marketing you do may never be posted publicly at all. This is the final piece of PLOT, and it's all about keeping the clients you've already worked so hard to earn.

Come find me on Instagram: @kellihayessmith
https://www.instagram.com/kellihayessmith/

Travel agents, when I say Challenge Story, I am NOT telling you to wait until somebody loses a passport, gets stranded somewhere, or has a full-blown travel emergency before you have something worth talking about.

Most of the obstacles you solve are a whole lot more ordinary than that.

The budget doesn’t quite match the wish list. The better flight costs more. The resort your client found on TikTok doesn’t actually fit the vacation they described. The perfect family resort doesn’t have the room setup they need. Two people on the same trip have completely different priorities.

Nothing went wrong. Something just made the answer less straightforward.

In Part 4 of my PLOT series, we’re unpacking O: OBSTACLE → the Challenge Story.

We’re talking about how to recognize the ordinary obstacles hiding inside the proposals you’re already working on, the difference between a Challenge Story and the Decision Stories we talked about in Part 2, and why showing the problem-solving between a client’s request and your eventual recommendation can make some of your most valuable work visible to potential clients.

I’m also breaking down the boundaries I think matter when telling these stories, because this isn’t about manufacturing drama, making a client look difficult, sharing private information, or positioning yourself as the hero who swooped in and saved the day.

And we’ll get practical about turning one Challenge Story into a talking-head Reel, carousel, B-roll Reel, email or Stories.

Your assignment this week is simple: go back to your last proposal and don’t look for what went wrong. Look for what wasn’t completely straightforward.

What did you have to solve, balance, adjust or work around?

That’s your Challenge Story. Ordinary obstacles count, too.

CONNECT WITH KELLI

Instagram: @kellihayessmith
LinkedIn: Kelli Hayes Smith

Travel agents, some of your best content is already happening in conversations with your clients. The question is: are you listening for it?

In Part 3 of the PLOT framework, we're digging into LISTEN and the Client Story.

This is the content that shows what you do with what your clients tell you, including the tiny comments they may not even realize completely changed what you recommended.

We're also rethinking social proof. Because no, I don't want you taking another great Google review, putting it on a pretty Canva graphic, adding five stars and calling it content.

Your testimonials are valuable, but the story behind those words is where the good stuff is.

In this episode, we're talking about how to recognize those stories in client conversations, mine your existing reviews and testimonials for content, use the actual language your clients use, and let potential clients watch you be good at your job instead of simply telling them you are.

And if you're a brand-new travel agent without a bunch of bookings or testimonials yet, we're talking about you too. Your own travel, training, questions you're asked and conversations with real travelers can all help you start building this skill now.

Because your clients don't have to tell people you're good at your job.

Your content can let people watch you be good at your job.

PLOT: Part 3
LISTEN → Client Story

The question: What did they say that mattered?

Next week: OBSTACLE → Challenge Story

Let’s Connect

Instagram: @kellihayessmith
LinkedIn: Kelli Hayes Smith

And if this episode gives you a Client Story idea, come tell me about it on Instagram. I want to hear what you found.

And if The Social Takeoff is helping you market your travel business differently, I’d love it if you’d leave a rating or review wherever you listen. It helps more travel agents find the show, and yes, I’m absolutely a words-of-affirmation girl.

Travel agents, your booking is probably not the most interesting part of the story.

In Part 2 of my PLOT Framework series, we're digging into the P: PICK, and the Decision Story hiding inside the proposals and bookings you're already creating.

Because a “just booked” post tells me what happened. A Decision Story tells me why it happened.

Why did you choose that resort over another one? Why did you tell your client to spend more on the hotel and save somewhere else? Why did you rule out the option they originally thought they wanted? What did you know, notice or consider that helped you make the recommendation?

THAT is the part that shows me your expertise.

And we're also talking about why I've changed my mind about the educational content I used to tell travel agents to create. When information was harder to access, sharing information could help demonstrate what you knew. But your clients now have Google, AI and endless information at their fingertips.

Your marketing can't stop at “look what I know.”

It needs to let people watch what you do with what you know.

In this episode, I'm unpacking how to:

• Tell a Decision Story instead of a Booking Story
• Turn educational content from telling your expertise into showing it
• Find the PICK hiding inside even the most “run-of-the-mill” proposal
• Use three questions to uncover the actual story: What did I pick? Why did I pick it? What would have made me pick differently?
• Find the piece of your decision your potential client wouldn't know to consider
• Take ONE Decision Story and turn it into carousels, Reels, talking-head videos, emails, LinkedIn content and long-form content
• Build PLOT into your workflow so creating marketing content stops feeling like an entirely separate job

I also walk through one Decision Story and show you exactly how I'd change the angle and format to use that same story across different platforms.

Because that's the bigger goal of PLOT:

Story first. Format second.

You don't need to sit down and come up with an Instagram idea, an email idea, a LinkedIn idea and a blog idea.

Do the work you're already doing. Find the PLOT. Then decide where you want to tell the story.

Next week, we're moving to L: LISTEN and the Client Story: the questions, conversations and things your clients say that are already giving you another entire category of content.

Your homework: Pull up your most recent proposal and ask yourself:

What did I pick?
Why did I pick it?
What would have made me pick something different?

Come hang out with me:

📲 Instagram: instagram.com/kellihayessmith

💻 LinkedIn: linkedin.com/in/kellihayessmith

Travel agents, what if your biggest content problem isn't that you don't know what to post, but that you aren't recognizing the content you're already creating?

In this episode, I'm introducing The PLOT Framework, a new framework I've developed to help travel agents find the stories hiding inside the work they're already doing.

Because every time you create a proposal, you're making decisions. You're listening to what your client is actually telling you. You're navigating challenges. And you're noticing tiny details that can completely change the vacation you recommend.

That's the content.

PLOT gives you four places to look:

P — PICK: The Decision Story
What did you pick, and why?

L — LISTEN: The Client Story
What did your client say that mattered?

O — OBSTACLE: The Challenge Story
What did you have to work around or solve?

T — TINY DETAIL: The Difference Story

What small detail changed the recommendation or experience?

We're also talking about why storytelling matters more than ever in travel agent marketing, how AI is changing the research and booking process, and why showing your discernment is more powerful than simply telling potential clients you're an expert.

And this is only the beginning. Over the next four episodes, we're breaking down each part of PLOT and talking about how to recognize these stories, frame them, and turn them into Reels, carousels, emails, captions, Stories, blogs and more.

YOUR HOMEWORK: Pull up the last proposal you sent and find the PLOT. Then come tell me what you found in my Instagram DMs.

Come talk marketing with me on Instagram

Connect with me on LinkedIn

Watch The Social Takeoff on YouTube

Most travel advisors think they need better marketing.

More reels.
More visibility.
More followers.

But visibility without positioning is just noise.

In this episode of The Social Takeoff Podcast, Kelli Hayes Smith breaks down the difference between marketing and positioning for travel advisors.. and why you need both to build a predictable, scalable travel business.

You’ll learn:

• The real difference between travel marketing and travel positioning
• Why you can go viral and still make no sales
• How positioning builds trust while marketing builds visibility
• Why authority is what turns followers into booked clients
• The FAME Framework for travel advisors who want consistent growth

The FAME Framework:

F — Find Your Person
A — Articulate the Problem
M — Market With Intention
E — Establish Authority

If you’ve been creating content but not seeing consistent bookings, this episode will help you audit your strategy and fix what’s missing.

Want more strategy like this?

Get your free Wanderlust Campus account at:
👉 wanderlust-ceo.com

Connect with Kelli on Instagram:
👉 www.instagram.com/kellihayessmith

New episodes every Tuesday.

Episode Description

Most travel agents think clients book once they’ve seen the right destination, deal, or itinerary.

That’s not actually how decisions get made.

In this episode, Kelli breaks down how questions — not explanations — are what help potential clients move from researching and scrolling… to feeling ready to book.

These are the kinds of questions you can use in your content, emails, conversations, and social media that help clients understand themselves.. which is what actually leads to confident decisions.

In this episode, you’ll learn:

• Why clients don’t struggle with where to go — but with what they want from the trip
• How to use questions to surface emotional and logistical friction
• The difference between pressure-based CTAs and momentum-based clarity
• How to reframe your value without talking about price
• How to turn one topic into multiple pieces of content that guide clients forward

If you’ve ever felt like people are “almost ready” but never quite booking, this episode will change how you think about marketing.

Key Topics Covered

• Questions that reveal the real problem clients are facing
• Clarifying expectations before destinations or itineraries
• Identifying friction without shaming or pressure
• Reframing value away from price and toward support
• Inviting momentum without urgency or scarcity tactics

Action Step
Pick one upcoming trip type you sell (family travel, cruises, Disney, honeymoons, etc.), Create content using questions, not explanations, and watch how your conversations change.

Ever feel like you’re saying the “right” things… and still not getting the DMs, leads, or bookings you expected? In today’s episode, I’m breaking down why that happens — and how to fix it without posting more.

Here’s the truth: different buyers need different things to feel comfortable spending money. So if you’re only creating content that makes you feel confident… you’re going to miss entire groups of your ideal clients.

In this episode, I’m walking you through 4 buyer personalities and exactly how to create content that speaks to each one — using the same topic, just said in a different way.

And yes… I’m giving you an assignment. 😄

What you’ll learn:

• Why “more content ideas” isn’t the answer
• How to stretch one topic into 4 conversion-ready pieces
• The 4 buyer personalities (and what each one needs to hear)
• Why this isn’t manipulation — it’s clarity + kindness
• How to use data to figure out which types you connect with most

Your homework:
Pick one topic this week → create 4 pieces of content (one for each buyer type) → watch what your audience does.

Links:
Get your free Wanderlust Campus account: wanderlust-ceo.com

Instagram: www.instagram.com/kellihayessmith

Chapters:
00:00 – Why this episode matters (and why last week didn’t go out)
02:00 – You don’t need more ideas… you need to say the same thing differently
04:22 – Buyer personalities: how to use one topic for multiple types
05:20 – Buyer #1: The Connector (trust, relatability, “do you get me?”)
13:55 – What this buyer really needs (safe, seen, understood)
14:10 – Buyer #2: The Confident Chooser (authority, decisiveness)
18:38 – How to create content for “decide for me” people
20:51 – Buyer #3: The Researcher (clarity, logic, process)
25:36 – What content formats work best for this type
26:45 – Buyer #4: The Momentum Buyer (easy next step, low friction)
30:20 – Soapbox moment: your content doesn’t need to chase promos
32:13 – The strategy: 1 topic → 4 doorways
34:37 – Why this isn’t manipulation (it’s communication)
36:47 – Assignment + DM me your buyer type

Kelli Hayes Smith discusses the challenges of content creation and posting on social media, emphasizing the importance of intention, clarity, and purpose in marketing strategies for travel advisors. She highlights the pitfalls of posting without substance, the impact of industry jargon, and the need for a structured content plan and calendar.

Takeaways

• Posting without clarity leads to frustration and burnout.
• Consistency and intention are more important than quantity in content creation.

Chapters

• 00:00 Introduction to the Social Takeoff Podcast
• 05:24 The Importance of Substance in Content
• 11:09 The Use of Acronyms in Content
• 17:01 Avoiding Panic Posting

Trends aren’t bad.
Views aren’t bad.
Engagement isn’t bad.

But hollow views are useless.

In this episode, I’m breaking down why so many travel advisors feel like their content is “working” — but their business isn’t moving. We talk about the difference between being liked and being hired, why instant gratification keeps you stuck, and the four questions every post should answer before you hit publish.

This is not an episode about trends vs. no trends.
It’s about turning attention into traction — without losing yourself, your voice, or your confidence along the way.

If you’ve ever:

• Chased views that didn’t turn into clients
• Felt discouraged by likes not leading to bookings
• Wondered why your content feels hollow even when it performs

This one’s for you.

• The 4 questions every piece of content should answer
• Why being “liked” and being “hired” are not the same thing
• How validation-driven content keeps you stuck
• Why followers don’t equal growth (and never really did)
• What client content actually looks like in practice
• How to show your value without “proving” yourself
• Why perspective beats facts every time

Lyric: “I can change everything about me to fit in”
Song: Mirrorball — folklore

(And why we’re done doing that.)

👉 Get your free Wanderlust Campus account:
https://wanderlust-ceo.com

👉 Follow me on Instagram for daily marketing insight:
https://www.instagram.com/kellihayessmith

✨ If this episode resonated, please leave a quick review — it helps this show reach more advisors who need to hear it.

00:00 – Real life, real marketing (and why views aren’t the enemy)
01:10 – When trends become useless
02:05 – The 4 questions every post should answer
03:20 – Why instant gratification keeps us stuck
04:45 – Do you want to be liked… or hired?
06:50 – Showcasing value without proving worth
08:55 – The follower myth (and why it’s outdated)
10:40 – What client content actually looks like
13:00 – Storytelling, decision-making & real examples
15:45 – Why validation-driven content feels hollow
18:10 – Confidence vs. performance
20:25 – How to shift your mindset before you post
22:45 – Mirrorball, people-pleasing & showing up as you
24:20 – Final thoughts + what to do next

A lot of travel advisors think their marketing isn’t working — when really, their expectations are off.

In this episode of Social Takeoff, we reset how social media actually fits into your business, why checklist marketing is holding you back, and what it really takes to build trust, community, and momentum online.

This conversation is about letting go of pressure, unrealistic metrics, and comparison — and replacing them with clarity, perspective, and intention.

If you’ve been posting, following the rules, and still feeling frustrated… this episode is for you.

• Why “posting more” doesn’t equal bookings
• The unrealistic expectations most advisors place on social media
• Why likes, views, and followers don’t measure success
• How checklist marketing creates burnout and false failure
• The real role social media plays as a gap closer in your business
• Why perspective builds trust more than facts ever will
• How your language (even one word) can shrink or strengthen your value
• Why community changes businesses — and virality doesn’t
• A healthier way to look at metrics without letting them control you

You’re allowed one data day per month.

That’s it.

One day to review metrics as data, not validation — and then you get back to building with clarity and confidence.

➡️ Get your free Wanderlust Campus account: https://wanderlust-ceo.com
➡️ Follow me on Instagram: https://www.instagram.com/kellihayessmith

🎧 New full episodes of Social Takeoff drop every Tuesday
🧼 Bonus Friday episodes: The Soapbox

Song: You’re On Your Own, Kid
Lyric: “Everything you lose is a step you take.”

Let go of pressure. Let go of comparison. Let go of checklist marketing.

Clarity comes next.

Most travel advisors aren’t “bad at marketing.”
They’re letting platforms decide whether their marketing is working.

In this final Reset Episode, we’re talking about what happens when you let algorithms, trends, and engagement metrics dictate your confidence, your content, and your strategy — and why that approach quietly steals momentum from your business.

We’ll talk about:

• Why likes, views, and comments are not real KPIs
• How reacting to trends and algorithm chatter pulls you off-center
• The difference between content that’s “good for Instagram” and content that’s good for your business
• Why proactive marketing creates clarity, confidence, and compounding growth
• How to identify the conversations and lanes you actually want to lead

And I’ll leave you with one clear action to reset how you approach content moving forward — without chasing trends, burning out, or second-guessing yourself.

✨ This episode is part of the Reset Series, all tied to the Taylor Swift song This Is Me Trying — because showing up, recalibrating, and choosing clarity counts.

Resources & Links

• Create your free Wanderlust Campus account: https://wanderlust-ceo.com
• Follow me on Instagram: https://www.instagram.com/kellihayessmith

🎧 New full episodes drop Tuesdays.
🔥 Bonus mini-episodes (The Soapbox) drop Fridays.

Welcome back to Social Takeoff — and to reset episode two.

If marketing has felt overwhelming, frustrating, or like one more thing on an already full to-do list, this episode is for you.

In this reset, we talk about why marketing feels so heavy for travel advisors — and why the problem usually isn’t effort, discipline, or motivation.

It’s expectations.

We’ve been taught that marketing should:

• work quickly
• create instant results
• reward consistency immediately
• look like what’s working for everyone else

And when it doesn’t, we assume we’re doing something wrong.

In this episode, we unpack:

• Why marketing overwhelm is often caused by unclear expectations
• How comparison and constant consumption make marketing feel impossible
• Why doing more isn’t the answer
• How to release pressure without giving up momentum
• What it looks like to reset instead of quit

This episode isn’t about fixing everything.

It’s about understanding what marketing is actually responsible for — and what it’s not.

👉 Get your free Wanderlust Campus account:
https://wanderlust-ceo.com

👉 Follow me on Instagram:
https://www.instagram.com/kellihayessmith

Welcome to Social Takeoff — and welcome to the reset.

This episode is the first of a three-part reset series dropping on New Year’s Day, created for travel advisors who feel overwhelmed, frustrated, or discouraged by marketing.

If marketing felt heavy last year…
If you tried to learn all the things…
If you showed up even when it was hard…

This episode is for you.

In this reset, we talk about why marketing feels so overwhelming, why trying harder isn’t the answer, and why the problem usually isn’t motivation or effort — it’s clarity and direction.

This episode is about:

• Releasing the pressure to do everything
• Letting go of perfection as the starting point
• Understanding why progress matters more than polish
• Giving yourself permission to reset without guilt
• Seeing yourself and your voice as part of your marketing

This is not about throwing last year away.

It’s about realigning, refocusing, and rebuilding intentionally.

You showed up. That counts.

Now let’s move forward with clarity.

👉 Get your free Wanderlust Campus account:
https://wanderlust-ceo.com

👉 Follow me on Instagram:
https://www.instagram.com/kellihayessmith

Let’s be honest — square footage and brochure stats won’t sell your services. If you’ve ever left a supplier meeting with a bunch of generic info and zero clarity on how to use it in your marketing… this episode is for you.

In episode 2 of the Don’t Market Like a Supplier series, we’re talking about the five questions to ask your BDM (or supplier contact) that actually matter — and how their answers can shape your content, boost your bottom line, and keep your brand message clear.

You’ll learn:
✅ What booking window data can teach you about your funnel
✅ How to identify hidden add-ons to increase commissions
✅ How to use supplier trends and spotlight promos to ride the wave
✅ Why general info ≠ strong strategy
✅ The difference between selling a trip vs. selling your service

Whether you’re new to working with BDMs or ready to level up your conversations, this one will change the way you prep for every supplier interaction moving forward.

🔗 Bonus: Listen to last week’s episode first if you haven’t already — it's the perfect setup for this conversation.

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Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier

In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it's not because of lack of effort, it's because of supplier-style marketing.

What you'll learn in this episode:

• Why supplier content doesn't work for building YOUR brand

• The big shift you need to make if you want to sell transformation, not transactions

• How you're competing with online booking tools — not other advisors

• Why loud marketing isn’t better marketing (and what to do instead)

• The skincare analogy you’ll never forget

Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.

Don’t miss next week’s episode: 5 Questions to Ask Your BDM That Actually Matter

🎧 Listen now and take your seat as the main character in your marketing story.

✈️ Episode Summary:

In this episode of Social Takeoff, Kelli dives into the top 5 red flags she’s seeing in the travel advisor marketing world—and what to do instead if you want your content to convert, build trust, and grow your business.

These aren’t just industry rants. Kelli brings real solutions to the table—like what to do when you’re tempted to copy-paste content, how to stay connected without being glued to your phone, and why showing up as yourself is your greatest marketing advantage.

You’ll also hear updates on what’s happening at Wanderlust Campus, including exciting things in the works with our partner network, Marketing Mondays, and what to expect at this year’s Wander Beyond conference!

🚩 In This Episode, We Cover:

• [00:00] Intro & life update (surviving Maymageddon 😅)

• [02:00] What’s new: Bliss to Abundance weekly podcast + Marketing Mondays

• [04:00] Why this episode matters: red flags popping up all over your feed

• [05:00] Red Flag #1: Copy/paste content is "good enough"

• [08:30] What to do instead: personalizing content with AI and brand voice

• [10:55] Red Flag #2: Set it and forget it strategy

• [13:00] Showing up beyond the content calendar

• [15:30] Red Flag #3: Original content is optional

• [17:45] Why your unique voice must be part of your strategy

• [21:00] Real example: The Disney Dream overboard story + your perspective

• [22:40] Red Flag #4: You’re not part of your marketing

• [24:00] People buy you—not your supplier’s graphics

• [26:30] Red Flag #5: Focusing on trends over trust

• [28:15] Why visibility without clarity doesn’t convert

• [29:45] Final thoughts + what’s next for July and beyond

Host: Kelli Hayes Smith
Podcast: Social Takeoff
Keywords: travel marketing, ideal client, social media, client transformation, travel agents, marketing strategy, audience targeting, emotional connection, travel planning, content creation

✈️ Episode Summary :

Raise your hand if your content calendar feels more like a game of “throw spaghetti at the wall and hope it sticks.” 🙋‍♀️ In this episode of Social Takeoff, Kelli Hayes Smith helps you clean up the marketing chaos and zoom in on what really matters: knowing exactly who you’re talking to.

Forget trying to talk to “everyone who wants a vacation.” That’s not a strategy—it’s a one-way ticket to being invisible online. Kelli is here with the questions you didn’t know you needed to ask, so you can define your dream client, tell their transformation story, and finally create content that connects (and converts!).

If your marketing feels like a mess, this episode is your deep breath, your clarity check, and your permission to niche all the way down.

💡 What You’ll Learn:

• Why early-stage marketing chaos is normal—but not forever
• The real reason your posts aren’t hitting (hint: you're too vague)
• How to define your ideal client beyond “likes Disney and beaches”
• The power of emotional connection in content that converts
• How to tell your client’s “before and after” transformation story
• Where your dream clients hang out—and how to meet them there

00:00 – Finding Clarity in Travel Marketing
02:53 – Understanding Your Ideal Client
06:00 – The Importance of Targeted Messaging
08:46 – Defining Your Ideal Client: Key Questions
12:01 – Transformations Through Travel
15:10 – Emotional Drivers in Travel Planning
17:50 – Crafting Your Client's Before and After Story
21:02 – What’s Next: Your Vibe, Your Tribe

🎙️ Mic-Drop Sound Bites:

"Your clear message cuts through the noise.""Your ideal client isn’t 'everyone who breathes and likes margaritas.'""Travel isn’t just a trip—it’s a transformation.""You can’t connect deeply when your message is surface-level."

📣 Kelli’s Challenge for You:

Take 15 minutes today and map out your ideal client’s before and after story. What are they struggling with before they find you? And how are they transformed by the experience you deliver?

Then meet us back here next episode—we’re diving into building your brand vibe so your people feel like they’ve found their travel soulmate (spoiler: it’s you).

Host: Kelli Hayes Smith
Podcast: Social Takeoff
Episode Length: ~24 minutes
Keywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building

🎧 Episode Summary:

In this empowering episode, Kelli Hayes Smith dives headfirst into one of the biggest mistakes travel professionals make in their marketing: chasing views over results. With an honest and refreshing perspective, Kelli breaks down the truth behind social media metrics, explains how algorithms really work, and guides travel advisors toward what actually moves the needle—connection, conversions, and consistency.

Whether you're a new travel advisor or a seasoned pro trying to scale, this episode will reframe how you look at your content. Get ready to move beyond vanity metrics and into marketing that builds trust, reaches your ideal client, and drives real business growth.

🔑 What You’ll Learn

• Why views and likes don’t equal income

• How to work with the algorithm (instead of fighting it)

• The crucial difference between going viral and getting clients

• Why consistent content for your ideal client beats trending audio every time

• How engagement fuels visibility and trust fuels conversions

• Why SEO still matters in 2025—and how to use it to be found online

• Kelli’s favorite strategies for content that connects and converts

📌 Episode Chapters:

00:00 – Debunking Travel Marketing Myths
03:03 – The Dangers of Chasing Views
05:52 – Understanding Social Media Algorithms
09:07 – The Importance of Engagement Over Views
11:57 – Creating Content for Your Ideal Client
14:51 – Building Trust and Conversions
18:01 – The Role of SEO in Travel Marketing
21:09 – Strategies for Effective Marketing
24:02 – Final Thoughts and Call to Action

🔥 Sound Bites:

"It's all about the views? I'm calling BS."

"Engagement breeds more views."

"Your audience is listening—talk to them."

"Be really, really good at what you do."

"It's not about being seen by everyone—it’s about being seen by the right ones."

🎯 Perfect For:

• Travel agents who are tired of the content hamster wheel

• Advisors trying to build a brand, not just a feed

• Anyone looking to turn followers into paying clients

• Travel pros who want to create smarter, more strategic marketing plans

📣 Call to Action:

If you’re ready to stop chasing views and start building trust that leads to conversions, this episode is your spark. Need help building a content plan that connects? Check out our free resources at WanderlustCampus.com and join our community of marketing-savvy travel pros.

Host: Kelli Hayes Smith
Podcast: Social Takeoff
Episode Length: ~24 minutes
Keywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building

🎧 Episode Summary:

In this empowering episode, Kelli Hayes Smith dives headfirst into one of the biggest mistakes travel professionals make in their marketing: chasing views over results. With an honest and refreshing perspective, Kelli breaks down the truth behind social media metrics, explains how algorithms really work, and guides travel advisors toward what actually moves the needle—connection, conversions, and consistency.

Whether you're a new travel advisor or a seasoned pro trying to scale, this episode will reframe how you look at your content. Get ready to move beyond vanity metrics and into marketing that builds trust, reaches your ideal client, and drives real business growth.

🔑 What You’ll Learn:

• Why views and likes don’t equal income

• How to work with the algorithm (instead of fighting it)

• The crucial difference between going viral and getting clients

• Why consistent content for your ideal client beats trending audio every time

• How engagement fuels visibility and trust fuels conversions

• Why SEO still matters in 2025—and how to use it to be found online

• Kelli’s favorite strategies for content that connects and converts




📌 Episode Chapters:

00:00 – Debunking Travel Marketing Myths
03:03 – The Dangers of Chasing Views
05:52 – Understanding Social Media Algorithms
09:07 – The Importance of Engagement Over Views
11:57 – Creating Content for Your Ideal Client
14:51 – Building Trust and Conversions
18:01 – The Role of SEO in Travel Marketing
21:09 – Strategies for Effective Marketing
24:02 – Final Thoughts and Call to Action

🔥 Sound Bites:

"It's all about the views? I'm calling BS."
"Engagement breeds more views."
"Your audience is listening—talk to them."
"Be really, really good at what you do."
"It's not about being seen by everyone—it’s about being seen by the right ones."

🎯 Perfect For:

• Travel agents who are tired of the content hamster wheel

• Advisors trying to build a brand, not just a feed

• Anyone looking to turn followers into paying clients

• Travel pros who want to create smarter, more strategic marketing plans

📣 Call to Action:

If you’re ready to stop chasing views and start building trust that leads to conversions, this episode is your spark. Need help building a content plan that connects? Check out our free resources at WanderlustCampus.com and join our community of marketing-savvy travel pros.

In this episode of the Social Takeoff Podcast, Kelli Hayes Smith dives into the latest social media trends, with a particular focus on Instagram and its updates.

Kelli explores the growing phenomenon of lurkers—those passive users who consume content without actively engaging.

She explains why it's essential for content creators to understand this behavior and adjust their strategies to cater to these viewers. Kelli offers insightful advice on how to make content that stops the scroll, and why storytelling and educational content are critical in connecting with both active and passive audiences.

Additionally, Kelli answers listener questions and provides valuable tips to help you improve your social media engagement. Takeaways:

• January felt like the longest month ever, but we made it!
• Instagram's new Reels cover update enhances user engagement, making it easier to capture attention.
• A staggering 58% of Instagram users never post content, indicating a shift towards passive consumption.
• 94% of interactions on Instagram are passive, reinforcing the importance of content that speaks to lurkers.
• Just because engagement seems low, doesn't mean your content isn't resonating.
• Stopping the scroll is crucial to grab attention in a saturated feed.
• Behind-the-scenes content has a unique appeal and is widely appreciated by passive viewers.
• Crafting your content through the lens of storytelling will build stronger emotional connections with your audience.
• Use soft calls to action (CTAs) to gently encourage interaction without feeling too sales-driven.
• Consistency is key—posting regularly helps set audience

Listen to the Social Takeoff Podcast:🎙️ Social Takeoff Podcast on Spotify

Visit Wanderlust Campus for more educational resources:🌐 Wanderlust Campus Website

In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative.

She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients.

Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips.

This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. What You’ll Learn in This Episode:

• Why travel agents are often misunderstood in today’s travel landscape
• How to effectively shift the narrative around the role of travel agents
• The importance of focusing on client transformation over transactions
• Why you should stop using the word “book” in your marketing
• How to highlight potential challenges clients face without an agent
• Tips for creating content that showcases the client experience
• How awareness content can lead to deeper client engagement
• Strategies to position yourself as a travel advisor, not just a booking agent

Links & Resources Mentioned in This Episode:

• 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
• 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
• 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
• ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/

In this episode, Kelli Hayes Smith explores the critical awareness phase of the buyer journey, the first and most essential step in attracting new clients.

She breaks down the four buyer phases—awareness, consideration, conversion, and loyalty—and focuses on how travel agents can increase their visibility.

Kelli shares actionable insights on leveraging social media, SEO, networking, and in-person events to build awareness.

She also explains why understanding your ideal client is the cornerstone of effective marketing and emphasizes the importance of investing time or money into awareness strategies that work for your business.

What You’ll Learn in This Episode:

• Why the awareness phase is critical to your business growth
• How to leverage social media for visibility without relying solely on it
• Tips for creating engaging content to attract attention
• The role of SEO and search sites like Google and YouTube in lead generation
• How networking groups can lead to faster client conversions
• The power of in-person events for building trust and credibility
• Why referrals and repeat clients are essential for long-term success
• How to identify and market effectively to your ideal client

Links & Resources Mentioned in This Episode:

• 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
• 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
• 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
• ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/

Episode Summary:

In this episode, Kelli Hayes Smith unpacks the critical differences between social media tactics and strategy for travel agents. She shares why chasing viral trends can harm your business and how focusing on your ideal audience leads to sustainable success.

Learn why vanity metrics can mislead your strategy, how to shift your content from destinations to services, and the importance of building authentic content that connects with your audience.

Kelli also dives into the long game of marketing, explaining why time and patience are essential for business growth. Plus, get actionable homework to evaluate your social media approach and start implementing strategies that resonate with your dream clients.

What You’ll Learn in This Episode:

• The difference between tactics and strategy for travel agents
• Why chasing viral trends can hurt long-term growth
• How to focus on your target audience, not just views
• The hidden dangers of vanity metrics
• Why selling services, not just destinations, is key
• The power of authenticity in content creation
• How to avoid cookie-cutter content and stand out
• Tips for evaluating your social media follows for better inspiration

Links & Resources Mentioned in This Episode:

• 💡 Explore the Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
• 🌟 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
• 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
• ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/

Episode Summary:

In this episode of The Social Takeoff, Kelli Hayes Smith explores the secrets to boosting social media engagement and why your posts might be getting overlooked.

She shares actionable strategies to make your content stand out, emphasizing the importance of specificity, authenticity, and connecting with your ideal clients—not just your peers.

Kelli also breaks down the dangers of cookie-cutter content, industry jargon, and airing grievances on social platforms. Whether you’re a travel agent or a small business owner, this episode offers practical tips to level up your social media game.

• How to stay consistent through engagement fluctuations.
• Why narrowing your focus and being specific resonates more with audiences.
• The power of authentic, imperfect content in building trust.
• How to connect with your ideal client by speaking their language.
• Avoiding common pitfalls like cookie-cutter posts and shop talk.
• Why your social media should reflect your expertise and provide value.

• Engagement dips happen—don’t let them discourage you.
• Broad, generic content can cause you to be overlooked.
• Specificity and authenticity are key to social media success.
• Speak in relatable terms, avoiding industry-specific jargon.
• Focus on serving your audience with valuable, relevant content.

• "Engagement isn’t personal—it’s just data to tweak your strategy."
• "Your ideal client doesn’t want perfection; they want connection."
• "Cookie-cutter content is the fastest way to blend in, not stand out."
• "Speak your client’s language; not your industry’s."

• 🌐 Explore more resources and tools: www.wanderlustcampus.com
• 📸 Follow Kelli for daily tips and insights: www.instagram.com/kellihayessmith
• ✨ Join our free Wanderlust Campus account for resources: https://wanderlust-ceo.com/
• 🚀 Level up with our Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership

Ready to bring some serious main character energy ✨ to your travel business? In this episode, Kelli Hayes Smith dives into how travel agents like you can elevate your content creation and marketing by making your clients the star of the show 🌟.

It’s all about positioning your clients as the main characters in their travel adventures 🌍. Kelli shares practical tips on crafting content that resonates with your clients’ dreams, goals, and the common challenges they face in planning trips ✈️.

Plus, she highlights the importance of weaving in your personal brand and those little connection points that make your clients feel truly seen and understood ❤️.

By putting your clients in the spotlight, you’re not just selling trips—you’re building trust, loyalty, and a community that keeps coming back 🛳️. Key Points:

• Make Clients the Star 🌟: Position your clients as the main characters in their travel experiences to create a deeper connection.
• Speak to Their Dreams 💭: Craft content that addresses their travel desires, goals, and the challenges they face.
• Show Your Personality 😄: Incorporate your personal brand and connection points to make your clients feel valued and understood.
• Build Trust 🤝: By focusing on your clients' needs, you’re building a loyal community around your travel agency.

Memorable Quotes:

• "Your content has to be all about your clients and their travel dreams." ✨
• "Connection points are how you start building those lasting relationships." 🤝
• "Good marketing in travel makes clients feel seen, heard, and excited about their next adventure." 🌍 Chapters:

00:00 – Introduction: Main Character Energy for Travel Agents 🌟

04:15 – Crafting Client-Centered Content ✨

13:46 – Personal Branding and Connection Points in Travel 🌍

21:33 – Eliciting Emotion and Building Trust with Your Clients 🤝

LINKS

www.instagram.com/kellihayessmith

www.instagram.com/careersonvacation

www.facebook.com/groups/careersonvacation

www.wanderlustceo.com/readynow

🎙 The Social Takeoff Podcast: Mastering Travel Marketing 🚀

In this episode, Kelli Hayes Smith, Director of Marketing and Partner Relationships at Wanderlust Campus, reveals the secrets to crushing your travel marketing goals. Discover how to leverage each platform to boost your travel business, focusing on the four key stages of the traveler’s journey: awareness, consideration, conversion, and loyalty.

Key Topics:

• Setting Smart Goals: Learn the essential goals and metrics for each stage of the travel booking process.
• Powerful Marketing Strategies: From social media that pops to email campaigns that convert, plus SEO and search ads that deliver real results.
• Client Loyalty: Turn one-time clients into loyal fans, score referrals, and build a travel brand that stands out.

SEO Keywords:
Travel agent marketing, travel agency tips, buyer journey, travel booking phases, social media tips, email marketing, SEO for travel agents, lead generation, client engagement, conversion rates, client referrals, travel brand building

Sound Bites:

• "Planning without goals is like a trip without a map."
• "Make your marketing channels work for you, not against you!"
• "Client loyalty is your travel squad—low-key effort, high-key results."

Chapters:

• 00:00 Setting Marketing Goals for Travel Agents
• 13:10 Awareness & Engagement: Get on Your Client’s Radar
• 16:02 Nurturing Leads: The Consideration Phase
• 23:10 Measuring Conversions & Closing Deals
• 30:22 Building Loyalty: Referrals & Repeat Bookings

🎧 Hit Like, Subscribe, and the Notification Bell to stay updated on the latest strategies to elevate your travel business! Let’s make your marketing as unforgettable as your best vacation!

🎙 Welcome Back to The Social Takeoff Podcast! 🚀
Hey, Travel Pros! Kelli Hayes Smith here, your navigator in the ever-changing world of social media marketing for the travel industry. After a short break, I’m back to help you boost your travel business and revamp your online presence! 🌍✈️

In this episode, we’ll cover:

• Profile & Bio Overhaul: Discover how to update your social media profiles and bios to make your travel business stand out in a crowded market. 🌟
• Digital Detox for Engagement: Learn why taking a week off from posting could be the key to resetting your social media engagement and coming back stronger with a content plan that works.
• Creating Shareable Content: Get tips on crafting shareable and relatable content that will resonate with your travel-loving audience and keep them coming back for more.

🎧 Don’t miss the sneak peek: We’re diving into goal setting and buyer journey marketing in upcoming episodes—perfect for travel agents looking to elevate their marketing strategy! 🎯

🛑 Like, Subscribe, and Hit the Bell to stay updated on all things social media for travel agents. Let’s take your travel business to the next level together!

LINKS

www.instagram.com/kellihayessmith

www.wanderlustceo.com

www.instagram.com/careersonvacation

https://www.facebook.com/groups/careersonvacation

So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls.

Keywords: Travel agents, bookings, marketing, potential clients, objections, ideal client, relatable content

Key Takeaways:

1. Don't be shy about flaunting the perks of travel agent services to clueless potential clients.
2. Dive straight into those objections, whether it's about costs or control, and show them who's boss.
3. Get cozy with your ideal client's quirks and worries to whip up content that feels like a chat with an old friend.

Episode Titles:

1. "Cracking the Code: Tackling Objections in Travel Agent Marketing"
2. "Know Thy Client: The Key to Killer Marketing"
3. "From Doubt to Dream: Crafting Irresistible Travel Agent Offers"
4. "Diving Deep: Unraveling the Mysteries of Client Desires"
5. "Behind the Scenes: The Secret Sauce of Travel Agent Success"
6. "Navigating No's: How to Turn Objections into Opportunities"
7. "Client Whisperer: Understanding and Conquering Common Traveler Woes"
8. "Beyond Brochures: Crafting Content That Speaks to Souls"
9. "Unmasking Misconceptions: What Travel Agents Really Do"
10. "Sailing Smooth: Mastering the Art of Client Connection"

Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair.

Chapters:

00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents

03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential

08:10 - Facing the Music: Addressing Concerns and Objections in Marketing

11:09 - Content Carnival: Creating Content to Combat Negative Perceptions

13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes

15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners

Takeaways:

• Riding the Wave of Transparency: Showcasing processes and value is key for travel agents.
• Straight Talk, No Fluff: Addressing concerns head-on builds trust and loyalty.
• Content is King: From blog posts to reels, engaging content educates and inspires.
• Series Power: Dive deep with a series of content to combat negative perceptions.
• Support for All: Travel agency owners with independent contractors need special attention.

Titles:

• Addressing Concerns: A Guide for Travel Agency Owners
• Flipping the Script: Creating Captivating Content for Travel Agents

Sound Bites:

• "People see us as a, I don't have to have that. I can do this on my own."
• "Understanding that some of these things are in people's minds and creating content that's going to hit those objections head-on could be really crucial."
• "Understanding what they need to learn from it. The, now the other."

Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust.

Key Takeaways:

1. Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions.
2. Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages.
3. Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings.
4. Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings.
5. Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto.
6. Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings.
7. Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show.
8. Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine.

Episode Chapters:

00:00 - Disney Drops the Bomb: Early 2025 Packages
03:18 - Crafting Content Pillars and Initiatives
08:57 - Navigating the Marketing Maze for 2025 and 2024
13:14 - Rekindling Relationships: Email Marketing for Ghosted Clients
15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts
19:12 - Price Patrol: Monitoring and Service Spotlight
21:06 - Chatting it Up: Threads and Conversations
23:25 - Mixing 2025 into Your Content Cocktail
24:15 - Amping Up the Excitement and Building That Waitlist
25:52 - Wrapping Up: Conclusion and Your Call to Action

Hey there, fellow travel agents! Get ready to dive into some juicy marketing tips with Kelli Hayes Smith on this episode. She's here to help us navigate the wild world of social media content creation and engagement.

First up, Kelli tackles the beast of perfectionism head-on, giving us some killer strategies to squash it and actually get stuff done. Then, she spills the beans on how to brainstorm content ideas like a pro – think asking your audience, jotting down FAQs, and networking with other industry peeps.

But wait, there's more! Kelli drops wisdom bombs on boosting engagement (hint: it's all about interaction), teaching beginner-friendly content to cast a wider net, and using sneaky strategic content to upsell your awesome services.

Oh, and don't even get us started on timing and post types – Kelli's got the inside scoop on that too. Plus, she'll help you conquer your fear of the camera and nail that on-screen presence.

And hey, forget just promoting destinations – Kelli's all about highlighting the value of your services, baby. Wrap it all up with some tips on writing killer captions and keeping it real on social media.

So sit back, relax, and soak in the goodness. Let's rock this marketing game together! 🚀

Takeaways

• Set a time limit for content creation to overcome perfectionism and ensure completion.
• Engage with your audience and ask for their input to generate ideas for content.
• Teach beginner-level content to cater to a wider audience.
• Use strategic content to upsell and highlight the value of additional services.
• Engage with other professionals in your field to learn and share knowledge.
• Experiment with different types of posts and find the best timing for engagement.
• Practice getting on camera by recording practice videos and gradually increasing comfort.
• Focus on advertising your services rather than just destinations.
• Write captions in a conversational tone and maintain authenticity in social media.

Kelli is taking a deep dive into solution based content and how you can relate to your ideal client.

Last week I took a call from Meta - and today I'm spilling all the tea!

Y'all it is time to get serious about selling travel this year! Listen in for great strategies to use now!

Wave season is upon us - listen in as Kelli helps you create marketing for Awareness and Consideration buyer phases that will increase those wave season bookings.

LINKS :

Instagram

Content Creation Workshop

Today Kelli is taking a deep dive into 5 of the social myths that have recently been in her inbox. Listen in as she breaks it all down.

LINKS

Sales Summit

In this episode, Kelli dives into the crucial aspects of marketing during the awareness and consideration phases to boost sales for next year's wave season. Join her as we share expert strategies and insights to help travel agents chart a course towards success in the pre-wave season.

LINKS :

Planner : Code KELLI15

Wanderlust Campus : Code khsCEO

Content Creation Workshop : Code marketing50

So WHY do you wanna forget the follower count - and start turning people into fans of your business?? Today, Kelli answers just that!

LINKS

Instagram

Wanderlust Campus use code kellihs at Check Out

Learn how to recap and reuse that content you gathered all summer long to create lasting marketing that will fill up your books!

Hey there, travel pros and content creators, get ready to put on your party hats because we're about to throw a Content Carnival like no other on this episode of The Social Takeoff Podcast! 🎈🎉

I'm your host Kelli Hayes Smith, the ultimate travel geek and marketing whiz, and I'm here to spill the beans on how you can whip up content that takes your followers on a wild ride through every step of their buying adventure.

Picture this: You're strolling through the vibrant Awareness Phase, where imagination runs wild and passports practically jump out of pockets. We'll spill the secrets on crafting eye-popping visuals and stories that'll have your audience feeling like they're already sipping coconut water on a tropical beach.

But wait, there's more! As we roll into the Consideration Carousel, we're breaking down the art of keeping those potential travelers on the edge of their seats. We're talking blog posts that read like page-turners, videos that have them reaching for the popcorn, and social media magic that keeps 'em hitting that heart button.

Hold onto your sunhats, because the Decision Drama (conversion phase) is where things get seriously thrilling! Learn how to sprinkle in urgency, throw in a dash of FOMO, and serve up offers so irresistible, your followers will be booking before they even realize it. 🚀

And guess what? The party doesn't stop once the tickets are booked. In the Booking Bonanza (Loyalty Phase), we're spilling the beans on how to keep that pre-trip excitement alive and kickin'! From countdown posts that'll have them feeling like kids waiting for Christmas, to personalized surprises that show them you're just as excited for their trip as they are.

So grab your favorite fruity drink, pop in those earbuds, and get ready to turn your content into the ultimate Content Carnival! This episode is your all-access pass to creating content that's so captivating, your followers will be lining up for tickets to your next adventure. Let's get this fun-filled fiesta started! 🎧🌎🎡

LINKS

Careers on Vacation : Use code khscov

Instagram

Reels Crash Course

If growth on social media is important to you - listen up! These 10 practical ways to help grow your brand are tailor made for YOU the travel advisor!

Kelli is diving in to the things you'd do differently if she could start over. Take a listen!

Today Kelli takes you into the lead magnet world to help you create freebies that will bring you the right client and start the conversion process! Listen in and let us know what you think!

LINKS :

Lead Magnet Idea List