Explore every episode of the podcast The Social Stager
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What No One Tells You About Marketing Your Staging Business | 06 Jan 2026 | 00:26:02 | |
No one tells you the truth about marketing your home staging business, and that’s what makes it feel so frustrating. In this first episode of The Social Stager Podcast, I’m sharing the honest marketing lessons I learned while building and growing a staging business for over a decade. This episode isn’t about trends or tactics. It’s about perspective, branding, and understanding what actually helps your business grow consistently. | |||
| Four Types of Content Every Stager Needs | 03 Feb 2026 | 00:30:18 | |
4 Types of Content Every Home Stager Needs Your content isn't the problem—your strategy is. Heather breaks down the four types of content every stager needs to grow their reach, build authority, connect with their audience, and drive real business results. In this episode:
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| How to Build Strong Realtor Relationships with Marianne Cherico | 20 Jan 2026 | 00:45:47 | |
If reaching out to real estate agents feels uncomfortable, awkward, or discouraging, this episode is for you. Many home stagers want steady realtor referrals, yet hesitate to put themselves out there because they question their value, fear rejection, or assume they are not established enough. In this conversation, we unpack why mindset is often the biggest blocker and how shifting how you see yourself changes everything about how you show up. In this episode, I’m joined by Marianne Cherico, a longtime coach and former real estate professional who helps home stagers build confidence, own their value, and create strong, sustainable realtor relationships. We talk honestly about what actually works, what gets in the way, and how to start taking action even when you feel unsure. In this episode, we cover:
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If marketing or outreach has been holding you back, this conversation will help you rethink how you show up and take the next step with more confidence. | |||
| The Real Reason You Keep Losing to Cheaper Stagers | 03 Mar 2026 | 00:22:47 | |
You’re not losing staging jobs because you’re too expensive. You’re losing them because your value isn’t clear. In this episode, I’m breaking down the real reason you keep losing to cheaper stagers and why this is a positioning problem, not a pricing problem. I share a story from my own staging business, the moment a long-time realtor stopped calling, and what I realized I had failed to communicate about my work. If you’ve ever felt frustrated watching a lower-priced stager win the job, this conversation will hit home. In this episode: • Why price is almost never the real objection the-real-reason-you-keep-losing… Resources mentioned: Brand Development: https://socialsavvystagers.com/brand-development Connect with me: Heather Cook: @socialsavvystager If this episode resonated with you, share it with a stager friend who keeps lowering her prices and wondering why nothing is changing. The more we shift this conversation in our industry, the stronger all of our businesses become. | |||
| Building Systems That Support Your Staging Business with Lori Fischer | 17 Feb 2026 | 00:48:15 | |
Running a staging business shouldn't mean working 60-hour weeks or losing your passion for the work. Lori Fischer, founder of Rethink Home Interiors and the Staging Business School, shares how simple systems can help you reclaim time, reduce stress, and grow with confidence. In this episode:
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| From Stager to Staging Authority | 31 Mar 2026 | 00:18:09 | |
Most stagers believe authority is built through their portfolios, certifications, and years in business. It's not. In this episode, Heather Cook breaks down what brand authority actually is — and what it actually takes to go from being just another stager to being the obvious, go-to choice in your market. She covers the three building blocks of brand authority, why mindset is the piece most stagers skip, and what the shift from vendor to strategic partner looks like in practice. LINKS MENTIONED
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| From Stager to Lifestyle Designer | 17 Mar 2026 | 00:33:26 | |
She came to me wanting to build a stronger staging brand. Halfway through the process, she stopped everything — and built something entirely different. In this episode, I'm sitting down with Danielle Pivirotto, founder of House of Wabi, to talk about her shift from home stager to lifestyle designer and the role branding played in making that transition possible. This isn't just a story about changing directions. It's about what happens when you finally stop forcing your business into a box that was never the right fit. If you've ever had an idea sitting in the back of your mind that you haven't given yourself permission to pursue yet, this conversation is for you. In this episode:
Resources mentioned: Brand Development: https://socialsavvystagers.com/brand-development Book a Brand Audit: https://socialsavvystagers.com/brand-clarity-audit Connect with Danielle: Instagram: @thehouseofwabi Website: thehouseofwabi.com Connect with me: Heather Cook: @socialsavvystager | |||
| Why Your Marketing Isn't Working | 14 Apr 2026 | 00:28:08 | |
Why Your Marketing Isn't Working If you've been showing up consistently on social media, posting your work, and still not getting the leads and inquiries you want, this episode is for you. Heather Cook breaks down why the advice most stagers have been given was never designed to get them results, and what it actually takes to build a marketing strategy that gets you leads, not just likes. In this episode:
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| Rethinking What a Staging Business Can Look Like with Catherine Lewis-Brown | 05 May 2026 | 00:48:33 | |
Only 18% of sellers actually hire a stager — which means most stagers are fighting for the same small slice of the market. In this episode, Heather sits down with stager and coach Catherine Lewis-Brown to talk about why that doesn't have to be the reality, and what it looks like to build a staging business that serves more clients, charges what it's worth, and isn't limited to physical staging alone. In this episode:
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| Why Pinterest is an Effective Marketing Platform for Stagers | 19 May 2026 | 00:56:49 | |
Most home stagers are pouring time into Instagram, only to wonder why their website traffic is flat and their inquiries are inconsistent. The problem might not be your content. It might be the platform. In this episode, I sit down with Pinterest marketing strategist Annie Russell of Annie Russell Media to talk about why Pinterest is one of the most underused and misunderstood marketing tools for home stagers, and what it actually takes to use it in a way that builds real, compounding visibility for your business. In This Episode:
From Annie:
Affiliate disclosure: I am an affiliate for Leads on Repeat, which means I earn a small commission if you join through my link that I give Club members. I only ever share things I genuinely stand behind. Connect With UsThe Social Stager:
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| Your Staging Isn't the Problem. Your Business Is. | 30 Jun 2026 | 00:20:18 | |
Most home stagers believe their business isn't growing because they need better marketing, more services, or another certification. I don't think that's the problem. In this episode, Heather explores one of the biggest misconceptions in the home staging industry: the belief that becoming a better home stager naturally leads to building a successful staging business. She shares the patterns she's observed after working with home stagers across North America, why so many talented stagers get stuck competing on price, and the mindset shift that changes everything. If you've ever wondered why your business isn't growing the way you hoped, this episode is for you. In this episode: • Why becoming a better home stager doesn't automatically build a better staging business • The biggest misconception keeping talented stagers stuck in the early years of business • Why marketing isn't usually the real problem, and what your coaching conversations should actually focus on instead • How adding more services can dilute your positioning and make your business harder to grow • Why the strongest staging businesses become known for one thing before they expand • The business question every home stager should answer before investing more time, money, or energy into marketing • The difference between learning how to stage and learning how to build a sustainable six-figure business • Why your brand is the foundation of your business, and how every decision you make should reinforce what you want to become known for Resources mentioned: • The Booked Out Stager Blueprint (Free) Connect with Heather: Instagram: @socialsavvystagers Website: www.socialsavvystagers.com | |||
| What Your Staging Certifications Didn't Teach You | 16 Jun 2026 | 00:29:14 | |
Your staging certification taught you how to stage. What it didn't teach you is how to build a business that stands out, attracts the right clients, and grows past a certain ceiling. In this episode Heather breaks down the three gaps the staging industry consistently leaves open and why closing them is the difference between a staging business that struggles and one that becomes the obvious choice in its market. In this episode:
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Connect with Heather: Instagram: @socialsavvystagers | |||
| ChatGPT is Recommending Stagers to Clients. Is it Recommending You? | 02 Jun 2026 | 00:30:32 | |
AI tools like ChatGPT, Claude, and Perplexity are changing how people find and hire home stagers — and most of the content stagers create to market themselves is completely invisible to these tools. In this episode, Heather breaks down what AI actually looks at when it decides whether your business is worth recommending, and what you can do right now to show up in those results. In this episode:
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