The Social Smarty Show – Details, episodes & analysis

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Updates to the Edits by Instagram app
• Instagram's new features and features in test mode
• LinkedIn's new Company Pages prompt
• Threads continued efforts to encourage cross-posting
• A new domain for Threads
• Meta's new AI app

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Facebook's plan to crack down on spammy content
• Instagram's new app, Edits
• LinkedIn's upgrade to Premium Company Pages
• Instagram testing a new feature called 'Storylines' as well as new search filters for Reels
• LinkedIn is cleaning up inactive accounts

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- How to get more reach on Instagram.

- Instagram's new desktop dashboard plus a new ad format.

- New nudity protection settings for Instagram DMs.

- Updates on the Instagram Edits app.

- An amazing YouTube stat!

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠

- Facebook: ⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠

- YouTube: ⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠

- Website: ⁠⁠⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- Shadowbanning on Instagram

- Will we soon be able to re-order our Instagram grid?

- What happens when someone re-posts your Instagram Reel?

- LinkedIn's new 'Where you Appeared"

- Instagram's 'Cut Silences' feature

- And the latest in the US TikTok ban

In this episode I mentioned:

- Instagram's Recommendation Guidelines: https://help.instagram.com/313829416281232

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram:⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠

- Facebook:⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠

- YouTube:⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠- Website:⁠⁠⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- How Instagram Stories are ranked in 2025.

- New metrics for Instagram Reels.

- A new moderation setting for Facebook Business Pages.

- New Instagram features in testing.

- LinkedIn's record engagement.

- The latest news in the US TikTok ban.

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠www.instagram.com/socialsmarty.co⁠⁠ - Facebook: ⁠⁠www.facebook.com/socialsmarty.co⁠⁠ - YouTube: ⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠ - Website: ⁠⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- Instagram’s new video editing app, Edits, and its standout features.

- Changes to Instagram’s grid layout and how to adapt your content.

- The relocation of highlights on Instagram profiles.

- Ads rolling out on Threads in select regions.

- Instagram extending Reel lengths to 3 minutes and what it means for engagement.

- Meta’s bonus programme to attract TikTok creators. Resources mentioned in this episode:

1. My Reel on what size to use for the new Instagram grid: www.instagram.com/p/DFJ7iOnSKes

2. My Reel on how to fix your grid if it doesn't look great: www.instagram.com/p/DFJ71kFyNOD

3. LinkedIn's guide to Thought-Leadership Myths: www.linkedin.com/business/marketing/blog/marketing-collective/thought-leadership-myths-holding-you-back

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠www.instagram.com/socialsmarty.co⁠ - Facebook: ⁠www.facebook.com/socialsmarty.co⁠ - YouTube: ⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠ - Website: ⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- TikTok Ban in the US: TikTok is set to go dark on Sunday, 19 January, as the Biden administration refrains from intervening. What’s next? It’s up to the incoming administration to decide. - Meta’s Controversial Moves: Meta discontinues third-party fact-checkers and adjusts policies, raising concerns about its ad targeting practices. A boycott movement against Meta platforms is gaining traction. - Instagram’s New Reels Feature: Instagram now shows reels your friends liked. This update sparks debate about privacy vs. engagement. Instagram’s 2025 focus is on creativity and fostering connections. - LinkedIn’s Jobs on the Rise Report: AI-related roles dominate the fastest-growing jobs - YouTube’s Support for Creators: YouTube pledges $15M for LA wildfire relief and provides facilities for creators who lost studios or equipment. Resources mentioned in this episode:

1. Adam Mosseri's video update on Instagram's focus for 2025: www.instagram.com/reel/DExLMjZzfdv

2. LinkedIn's Jobs on the Rise Report: www.linkedin.com/pulse/linkedin-jobs-rise-2025-25-fastest-growing-us-linkedin-news-gryie/

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: www.instagram.com/socialsmarty.co - Facebook: www.facebook.com/socialsmarty.co - YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre - Website: www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop - the first episode for 2025!

In this episode, I cover:

[00:15] - Meta’s announcement on shutting down its fact-checking program

[01:57] - Meta’s decision to increase political content and ease restrictions on sensitive topics

[03:34] - Instagram's new feature encouraging post scheduling for better engagement

[03:53] - Threads testing music features and Instagram introducing music fade options

[04:26] - YouTube Shorts update: Longer videos up to three minutes now available

[04:40] - Meta testing eBay listings integration with Facebook Marketplace in select countries

[05:42] - The US Supreme Court case on TikTok’s future amidst data privacy concerns

Resources mentioned in this episode:

Mark Zuckerberg's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEhf2uTJUs0/

Adam Mosseri's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEkTJ8lJluk/

Looking for more advice to help you confidently show up on social media? Connect with Jodine: Instagram: https://www.instagram.com/socialsmarty.co Facebook: https://www.facebook.com/socialsmarty.co YouTube: https://www.youtube.com/c/SocialSmartyJodineMcIntyre Website: https://www.socialsmarty.co/

Stay ahead in social media marketing with this week's Social Smarty Scoop!

Discover:

• Instagram's AI tools sneak peek, including Movigen for video transformations.
• A new optimised mix of goals for Instagram-boosted posts.
• Facebook's experimental thought sticker for Stories.
• LinkedIn's playback for gamers, showcasing 2024 highlights.
• Instagram's 12 new filters and Threads' native scheduling tool.
• Instagram Reels' cover art feature for text overlays.
• Facebook's improved visibility for affiliate links in Reels and videos.
• YouTube's new voice note replies for comments.
• The latest on the TikTok ban appeal in the US.

During the episode, I mentioned:

• Adam Mosseri's Movie Gen demo: https://www.instagram.com/p/DDwzSoyxRSx/ 

Thank you for an amazing 2024! Don’t forget to leave a review and share the episode. See you in 2025!

Stay ahead in social media marketing with this week's Social Smarty Scoop!

Discover:

• Instagram's new Trial Reels feature for testing content before sharing.
• Scheduling Instagram DMs for future dates and times.
• Facebook's new birthday/founding date option for business pages to boost engagement.
• Tips to avoid Instagram’s 30% Apple tax when boosting posts.
• LinkedIn's new video view counts and Threads' trending topics feature.
• Pinterest's bold 2025 trends.
• The latest updates on the TikTok ban in the U.S.

During the episode, I mentioned:

• Pinterest Predicts 2025: https://business.pinterest.com/en-au/pinterest-predicts/

Need help planning your 2025 content? Head over to https://www.socialsmarty.co.