Explore every episode of the podcast The Social Media Takeaway - Louise McDonnell
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why Your Personal Brand Matters More in the Age of AI | 19 Aug 2026 | 00:36:56 | |
AI is making it easier than ever to create content, automate tasks and access information. But if everyone has access to the same tools, how do you make sure your business still stands out? In this episode of The Social Media Takeaway, I’m joined by Louis Swart, business coach for coaches and founder of IronBridge. Louie has spent more than 35 years building and selling businesses, and one of his earliest lessons was a powerful one: a business that depends entirely on its owner is very difficult to sell. We talk about what that lesson means for business owners today, particularly as AI changes the way we create content, market ourselves and run our businesses. We also explore an important challenge for coaches, consultants and service-based businesses. Information is increasingly easy to access for free, so simply knowing your subject is no longer enough. You need visibility, a recognisable brand and a reason for people to choose you rather than another provider or an AI tool. You’ll also learn: ✅ Why becoming better at your craft won’t necessarily bring you more clients if you neglect your marketing One of the big messages from this conversation is that embracing AI doesn’t mean handing over your thinking. The opportunity is to use AI and delegation to remove lower-value work while keeping your time focused on strategy, positioning and the work that genuinely moves your business forward. If you’re a coach, consultant, marketer or business owner wondering how to use AI without losing the human element that makes your brand valuable, this episode will give you plenty to think about. Guest Free Gift: 🎁 150 Things You Can Delegate Louis has created a resource containing 150 tasks you can review in your own business to identify what you’re currently doing yourself and what could potentially be delegated. It’s designed to help you see where your time could be better spent. Connect with Louis Swart on LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How to run successful webinars in 2026 with Nyrie Roos | 15 Jul 2026 | 00:28:01 | |
If you’re not using live webinars or if you’re treating them like a “training” session, then this podcast episode is for you. Webinars are one of the most effective ways to turn interested prospects into paying clients when they're done well. In this episode, I sit down with webinar strategist Nyrie Roos to discuss why webinars continue to outperform many other marketing tactics, what separates high-converting webinars from those that fall flat, and how AI is making the process faster without replacing the human connection that drives sales. One of the biggest mistakes I see is business owners treating webinars like training sessions. We both agree that a webinar isn't about teaching people everything you know. It's about helping your audience understand what's possible and showing them why they need your expertise to achieve it. Nyrie also shares her simple five-step webinar framework, explains how to improve attendance rates, what really influences conversions, and why having the right audience matters far more than simply getting more registrations. You'll also discover: ✅ Why webinars still convert better than many other marketing channels If you've been thinking about running webinars, or you've tried them before without getting the results you hoped for, this episode is packed with practical advice to help you create webinars that build trust and generate more clients. Also, if you'd like to see where you could be losing potential sales before people ever reach your webinar, Nyrie is giving listeners access to her free AI Funnel Detective. It analyses your sales funnel and highlights where opportunities could be slipping through the cracks. 🎁 Grab the free AI Funnel Detective here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How to Make Better Videos Without Overthinking It | 27 May 2026 | 00:31:58 | |
One thing I see all the time with business owners is this. They know video matters. In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more comfortable showing up online. I shared that I’ve worked with lots of businesses over the years where people would nearly rather stick a pin in their eye than record themselves on video. And honestly, I think many people will relate to that feeling. Michelle explains why the video is not really about confidence or perfection. It’s about presence, connection, and learning how to communicate naturally in a way that builds trust. We also talked about how online content is changing, why authentic content matters more than ever, and why simple videos often perform better than overly polished ones. You’ll also learn: ✅ Why confidence usually comes after you start If video is something you’ve been avoiding or overcomplicating, this episode will help you approach it in a much simpler and more realistic way. Also, if you want to use video to grow your business.. but don’t know what to say? Michelle Kopper’s The Video Boost Blueprint shares a simple 3-step framework to help you create short, powerful videos that connect, resonate, and help your best clients engage. 👉 Grab the free The Video Boost Blueprint here. Connect with Michelle Kopper on LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| From Busy to Strategic: Systems That Free Up Your Time | 08 Apr 2026 | 00:22:34 | |
In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author. In this episode, Kathi reveals why so many business owners get stuck “in the muck” and what to do about it. Kathi shares how disorganisation, lack of systems, and poor delegation are quietly costing entrepreneurs time, money, and energy. More importantly, she explains how simple systems can give you back control, free up hours every week, and help you focus on what actually grows your business. You’ll also learn: ✅ Why busy doesn’t mean productive ✅ How entrepreneurs lose 4 hours a week without realising it ✅ What it means to work below your pay grade ✅ Where to start if you’re stuck in the weeds ✅ How systems can give you back time and clarity If you feel like you’re constantly busy but not actually moving forward, this episode will hit home. Grab Kathi’s little treat, her free Paper Flow Blueprint that you can download to get started. It gives you a clear starting point if you’re feeling overwhelmed by paperwork or just don’t have a system that works. Simple. Useful. And very easy to implement. Also, Kathi is hosting a free Paper Flow Masterclass next Tuesday, April 14th at 12 PM PT/8 PM Dublin. She'll show you how to build frictionless systems, reclaim your executive bandwidth, and finally stop drowning in paper piles. If you're a professional who wants to simplify your work life and find any document in 30 seconds or less… this one's for you. Join here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Once-in-a-Generation Opportunities, Wealth and Thinking Like an Investor | 21 Jan 2026 | 00:24:27 | |
In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money. Lynn has built and sold two investment advisory firms, taught thousands how to invest, and now focuses on helping people stop avoiding money conversations and start taking real ownership of their financial future. We talk about why money feels so emotional for so many business owners, how our upbringing shapes our financial behaviour, and why handing everything over to someone else isn’t the same as having a plan. If you’re running a business, constantly reinvesting and hoping everything will “work out later”, this conversation will challenge how you think about wealth, risk, and responsibility. One powerful idea from Lynn runs through this episode: we’re living through once-in-a-generation technological opportunities. But the real shift happens when you stop being just a consumer and start becoming an informed participant. It starts with getting educated. Here’s what we cover:
INVITATION: Lynn's Wealth Builders Academy - MONEY TALKS! - Masterclass REPLAY IS AVAILABLE! Watch it in your own time and get a clearer sense of what’s ahead, without pressure or commitment. ▶️ Watch Day 2 Here. If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How To Start a Business With No Money in 2026 with Estie Starr | 07 Jan 2026 | 00:28:36 | |
If building a business or finally acting on that idea has been on your list, this week’s episode is one not to be missed.
🎁 3-Day Marketing Success Challenge for free. It’s normally a paid program so grab it while it's free here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Plan 2026: The One-Page Strategy with Laura Posey | 17 Dec 2025 | 00:24:14 | |
In this episode of The Social Media Takeaway, I’m joined by Laura Posey, internationally recognised speaker, author, and consultant. She's known as the simple planning specialist and she has a unique ability to make the complex. Simple and easy to get done. We chat about why so many business owners feel flat out busy but still unclear, and how a one-page plan can change that. If you're a coach, consultant or running a service-based business and you’re done with spinning wheels, this one's for you. You’ll learn: 📩 Connect with Laura on Linkedin! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Stop Guessing: How to Build a Predictable Social Media Sales Machine | 03 Dec 2025 | 00:39:30 | |
In this episode, I was delighted to be interviewed by Dan O’Donoghue. Dan is a business development specialist with over 20 years experience in helping businesses grow sustainably and strategically. We talked about my journey, the fire that was lit in me when a teacher said “I wasn’t as smart as my friends”, and how that same determination is what drives me now. We talked about my passion… using traditional marketing concepts to drive business growth on social media. You’ll hear:
Join Louise LIVE on her upcoming 2026 Social Selling Masterclass and discover how to use social media to generate consistent leads and sales in 2026 Date: Wednesday, 10th December 2025 If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Maximising LinkedIn Visibility in 15 Minutes a Day with Ashley Leeds | 12 Nov 2025 | 00:34:20 | |
In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently. If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to building your brand the right way. You’ll learn: Connect with Ashley on LinkedIn 🎁 Check out Ashley’s free gift: 15-Minute LinkedIn Makeover Checklist If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How to get FREE Publicity for your Business with Jill Lublin | 29 Oct 2025 | 00:24:24 | |
In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads. You’ll learn: 💌 Connect with Jill on LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| 5 Ways to Transform Sales Conversations with Niraj Kapur | 15 Oct 2025 | 00:31:50 | |
In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic. If you’re a coach, consultant, or service-based entrepreneur who wants to feel more confident selling your offers, this episode is for you. You’ll learn: SHOW CHAPTERS Connect with Niraj If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media | 10 Sep 2025 | 00:36:34 | |
This week, I’m doing something a bit different… I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention. AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind. In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective. What you’ll take away:
SHOW CHAPTERS Want to see this system in action? If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Overcome Fear and Speak with Impact with Maureen McCowen | 20 Aug 2025 | 00:31:12 | |
In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity. If you're a coach, business owner, or professional who avoids public speaking (or dreads it!), this episode is a must-listen. You’ll learn: SHOW CHAPTERS 🎁 And if you’re stuck with your storytelling, Maureen has a free download full of storytelling prompts. Grab it HERE! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How to Get HIGH-Quality Leads with Assessments & AI | 13 Aug 2025 | 00:24:37 | |
In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments. If you're a coach, consultant, or service professional looking to attract better clients and boost conversions, this episode is for you. You’ll learn: SHOW CHAPTERS Connect with Domingo: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Get SALES from Podcast Guesting with Lyndsay Phillips | 30 Jul 2025 | 00:22:39 | |
In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert. Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads. You’ll learn: SHOW CHAPTERS Connect with Lyndsay: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Facebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari Smith | 23 Jul 2025 | 00:30:15 | |
In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook. Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty. You’ll learn: Is Facebook still worth your time? Tune in for an insightful conversation that will change how you think about Meta. Connect with Mari: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| The Funnel Formula That’s Made Coaches Millions (Step by Step) | 16 Jul 2025 | 00:34:29 | |
In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel. Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients. You’ll learn: If you’re a coach or consultant who wants a consistent flow of leads and clients from your social media, this episode is for you! SHOW CHAPTERS She also shares a brilliant free resource called Build Your First Funnel, a step-by-step workbook to map out your audience, freebie, upsell, and sales sequence. Connect with Ellen: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works | 09 Jul 2025 | 00:32:14 | |
In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster. Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started. You’ll learn: If you want to write a book that works for your business, this episode is for you. SHOW CHAPTERS She also offers a free book strategy call for aspiring authors via her website: thewritersally.com If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| AI Copywriting Tips & Tools: Persuasive Content in Minutes | 25 Jun 2025 | 00:29:43 | |
In this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast. Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads. We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes first. You’ll learn: If you’re creating emails, sales pages, or social content and want to do it better and faster, this episode is for you. SHOW CHAPTERS 00:00 Introduction to Kimberly Weitkamp Connect with Kimberly: Join the 3-day Live Challenge : AI-Powered Lead Gen & Sales for Coaches with Kimberly Weitkamp This is a great way to get hands-on with using AI in your content and marketing strategy. 👉 SIGN UP HERE Also, don’t miss out on this as Kimberly is giving away her free guide that walks you through five easy ways to start using AI in your business. It’s built for coaches and service providers who want to save time, write better and grow faster. If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom | 11 Jun 2025 | 00:34:43 | |
In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell. Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic. You’ll learn: If you want your marketing and sales to feel more human and more effective, you’ll get lots of ideas from this conversation. SHOW CHAPTERS 00:00 Introduction and Guest Welcome Connect with Lisa: Lisa is running a free Story Selling Workshop at three different times, between June 11-13, and I think it’ll be brilliant. If you’re tired of writing posts, running webinars, or pitching on calls and feel like it’s not landing...this workshop is for you! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Masterminds: The Secret to Recurring Revenue with a Small Group | 04 Jun 2025 | 00:28:06 | |
In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds. With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform. What you’ll learn: If you’re ready to create a high-impact offer, stop trading time for money, and build a community that supports transformation…don’t miss this one. SHOW CHAPTERS If you need help building your own mastermind... Join Jay's Upcoming 3-day Virtual Mastermind Bootcamp 🗓️ June 24–26 If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How to Become a Paid Expert and Sell From the Stage | 21 May 2025 | 00:29:24 | |
In this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses. At 19, she bought into her family’s business...now she’s spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your expertise into income. Debbie talks about how to create speaking topics that SELL, help you identify your ideal target market that will pay you top dollar, and share valuable resources to help you launch your professional speaking business. This conversation is packed with honest, practical strategies, perfect for coaches, consultants, speakers, or anyone ready to shift from 1:1 hustle to scalable, expert-led business models. You’ll also learn: Whether you want to book more stages, host your own events, or finally position yourself as the go-to expert in your niche…this episode will show you how to do it the smart, strategic way. FREE MASTERCLASS - I highly recommend checking out her free event: Paid Speaker Marketing Machine with Debbie Allen 🗓️ Thursday, May 29, 2025 at 9:00 am Pacific (12 pm ET (New York) / 5 pm BST (Dublin/London) If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How To Get Clients From Social Media: Turn Followers Into Paying Clients | 07 May 2025 | 00:13:14 | |
In this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox. Social media isn’t about the most followers, it’s about an engaged, ready-to-buy audience. The best way to build that? An email list powered by smart, strategic lead magnets. Here’s what you’ll learn: SHOW CHAPTERS You'll walk away with: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Pitching to Journalists: Strategies That Get Your Story Published | 23 Apr 2025 | 00:27:31 | |
In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility. From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy. Here’s what you’ll learn: If you're ready to increase brand awareness, get featured in the media, and attract new opportunities, this episode is a must-listen. 🎧 SHOW CHAPTERS 00:00 Welcome and Intro If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Creating Recurring Revenue with a Small Community | 09 Apr 2025 | 00:21:23 | |
In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics. We’re diving into: If you’re tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you! 🎧 Listen now & grab your free toolkit Connect with Lorna Lyons: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Sales Made Simple: How to Book More Calls & Close Deals | 26 Mar 2025 | 00:19:58 | |
In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue. Here’s what you’ll learn: Wendy is sharing her Salesology Prospecting Toolkit, a step-by-step guide to mastering sales and increasing productivity! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| How to Book More Podcast Appearances and Build Authority | 12 Mar 2025 | 00:30:18 | |
In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀 We uncover: If you want to build credibility, expand your audience, and attract new business opportunities through podcasting, this episode is a must-listen! 🎧👇 SHOW CHAPTERS Connect with Liam Austin: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Repurposing Content Like a Pro: Extend Your Social Media Reach | 05 Mar 2025 | 00:25:57 | |
In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀 We dive into: If you’ve ever felt stuck on social media, this episode will show you that success isn’t about getting it perfect—it’s about getting started. 🎬✨ Tune in now and get inspired to take your brand to the next level! 🎧👇 SHOW CHAPTERS Connect with Deirdre Sullivan: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Social Media Marketing: The Top 10 Mistakes To Avoid | 19 Feb 2025 | 00:15:38 | |
In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results. What you’ll learn: I’ll also share real client success stories that prove small shifts can make a huge difference. Tune in now and start optimizing your social media marketing today!
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| LinkedIn Strategies for 2025: How to Get Clients & Grow Your Business | 12 Feb 2025 | 00:30:33 | |
In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025. We’ll cover: 🚨 Plus, Joe shares insider details about the most awaited LinkedIn Influencer Summit — a must-attend event if you want to stay ahead on LinkedIn this 2025! If you’re ready to stop being invisible on LinkedIn and start making real connections that lead to opportunities, this episode is for you. 🎧 Press play now! Connect with Joe Apfelbaum: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Manifestation & Hypnosis: Reprogram Your Mind for Success | 05 Feb 2025 | 00:25:44 | |
Ever feel like your own thoughts are the biggest obstacle to your success? You’re not alone. Danielle shares her incredible journey from hitting rock bottom during the Celtic Tiger crash to transforming her life and business with NLP. We break down practical steps to shift your thinking, harness the power of self-talk, and create the success you envision. You'll learn: ✨ Plus, Danielle is offering a free hypnosis audio to help you build a wealth mindset! If you’re ready to reprogram your mindset and unlock your potential, this episode is a must-listen. Hit play now! 🎧 SHOW CHAPTERS If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| 10 Game-Changing Social Media Tips for 2025 with Ross Brand | 29 Jan 2025 | 00:48:41 | |
In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table. Together, we explore 10 cornerstone principles to elevate your social media strategy turning followers into leads and sales. This episode is packed with actionable insights for business owners, from building a thriving community to repurposing content, harnessing AI, cracking social algorithms, and more. You’ll also learn: Whether you’re just starting or scaling up, tune in now as this conversation is a goldmine for simplifying your strategy and seeing results. SHOW CHAPTERS If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| 2025 Social Media Marketing Predictions from 6 Industry Experts | 22 Jan 2025 | 00:37:17 | |
In this week’s episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan (LinkedIn Expert), Anita Wong (YouTube Strategist), Samantha Kelly (Twitter/X Specialist), Julie Burke (TikTok Expert), and Karen Sheehy (Social Media Manager), share actionable strategies for businesses looking to thrive in the evolving digital landscape. From leveraging short-form video to understanding AI’s growing influence on content creation, this episode is packed with tips to help you stay ahead of the game. Whether you're aiming to boost engagement or enhance your brand's online presence, this episode will provide the knowledge you need to succeed in 2025. Don’t miss out on transforming your social media strategy! Subscribe, like, and comment below with your predictions or questions! Connect with our guests: Louise Brogan (LinkedIn) Anita Wong (YouTube) Samantha Kelly (Twitter/X) Julie Burke (TikTok) Karen Sheehy (SellOnSocial.Media) If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Cybersecurity Expert Tips: Avoid Scams and Protect Yourself and Your Business | 18 Dec 2024 | 00:34:24 | |
In this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygiene, from using strong passwords to enabling two-factor authentication. This episode is packed with practical advice to keep you, your family, and your business safe online. More about Wayne: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| TikTok for Business: Best Tips and Practices | 11 Dec 2024 | 00:25:22 | |
In this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement can attract a wider audience and enhance your brand presence. Julie shares invaluable insights on building a presence on TikTok, from crafting relatable content to utilising hashtags effectively. This episode is packed with practical tips on how to grow your business on TikTok and make your brand stand out in the digital crowd. More about Julie: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Profile Pictures: Tips from a Top Headshot Photographer | 04 Dec 2024 | 00:28:18 | |
In this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. John shares practical tips on preparing for a headshot, avoiding common mistakes like forced smiles and poor lighting, and why investing in professional photography can elevate your personal brand. If your profile picture doesn’t reflect the real you, this episode is filled with actionable advice to help you make a stronger, more authentic impression. More about John: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Referral Marketing Strategies for Business Growth | 27 Nov 2024 | 00:20:42 | |
In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that drive real results. If you’re looking for actionable advice on how to improve your networking and referral marketing efforts in 2025, you don’t want to miss this episode. Get your FREE GIFT from Gill here! More about Gill: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| YouTube for Business Growth and Lead Generation | 20 Nov 2024 | 00:29:45 | |
In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You’ll also learn the importance of consistent uploads, creating thumbnails that encourage clicks, and why starting with short-form videos is a great way to ease into YouTube. If you’ve been creating video content but haven’t considered YouTube or are unsure how to make it work for your business, you won’t want to miss this episode. More about Anita: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Why Clear Offers and Strong Strategies Drive Sales | 13 Nov 2024 | 00:30:50 | |
In this week's episode of the Social Media Takeaway, I’m delighted to welcome Debbie White, an award-winning marketing expert with three decades of experience working with major brands like Starbucks and Nordstrom. Debbie joins me to dive into the importance of having a clear offer and a focused messaging strategy, which we both believe are the foundations for any successful business. We also discuss how service providers can make their offers "magnetic" to attract the right clients. We explore the steps needed to understand your ideal customer, the key elements that make an offer irresistible, and why confidence in your pricing is essential. If you've been feeling like your marketing is an uphill battle, this episode will help you realign and focus on what matters most. Take Debbie’s Persona Profile quiz here! More about Debbie: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Work Smarter with AI: Increasing Productivity and Saving Time | 06 Nov 2024 | 00:40:06 | |
In this week’s episode of The Social Media Takeaway, I’m joined by Alastair McDermott, a consultant, author, and podcast host with over 17 years in business and tech. We dive into the practical capabilities of AI in everyday work, from handling repetitive tasks to enhancing productivity. Alastair shares tips on getting better results with AI, like his “GOAL” framework for prompts, and we explore how AI is shaping our professional lives. If you’re curious about how to integrate AI into your daily tasks effectively, this episode has some great insights. More about Alastair: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| LinkedIn Marketing: Tips for Success with Louise Brogan | 30 Oct 2024 | 00:32:30 | |
LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed? In this week's episode of the Social Media Takeaway, I’m excited to welcome Louise Brogan, an international speaker, writer, and the host of the "LinkedIn with Louise" podcast. Louise has over ten years of experience supporting small businesses who want to use social media, specifically LinkedIn, for business growth. In our conversation, we discuss practical tips for optimising your LinkedIn profile, the advantages of using LinkedIn Live to engage your audience, and strategies for crafting content that drives business results. We also delve into the latest developments on LinkedIn and what they mean for users like you! Whether you're looking to improve your LinkedIn strategy or just starting out, this episode is packed with actionable advice to help you make the most of this powerful platform. Free Gift Here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Proven Sales Strategies: From Conversations to Conversions | 23 Oct 2024 | 00:28:00 | |
Sales can often feel daunting, especially when you're unsure how to start conversations or handle objections. But what if you could turn those challenges into opportunities and connect with clients on a deeper level? In this episode of the Social Media Takeaway, I’m excited to welcome Steve Donnellan, a seasoned trainer, sales coach, and the founder of Steve Donnellan Consulting and Soaring Sales Academy. With over 35 years of experience in sales and marketing, Steve brings a wealth of knowledge on how to overcome sales challenges. We dive into key strategies for understanding customer needs, crafting effective sales messages, and using the right techniques to connect on a deeper level. We also talk about how traditional sales techniques can be adapted to social media, where building connections and trust is just as important as in-person interactions. Whether you’re an experienced sales professional or new to the game, this episode is packed with insights and strategies to help you win more sales. More about Steve: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Death & Social Media: Protecting Your Digital Footprint After Death | 16 Oct 2024 | 00:26:31 | |
If you died today, what would happen to your digital footprint including your social media accounts. Our social media presence, personal data, and business profiles can continue to exist after our death, causing challenges for our loved ones. While we won't be here, do we really want to burden those we leave behind? This is a conversation we need to have to ensure peace of mind for ourselves and those we care about. In this week's episode of The Social Media Takeaway, I’m joined by Niki Weiss, a digital thanatologist, founder of ENDevo and creator of My Final Playbook. We discuss simple, practical steps to secure your Facebook and LinkedIn profiles, protect your digital assets, and reduce the burden on loved ones. We also highlight how creating a continuity plan can help prevent risks like hackers targeting inactive accounts. We focus not only on death, but about empowering you to manage your digital legacy. It’s about ensuring your Facebook, LinkedIn, and other data are secure, your business can continue, and your loved ones can navigate everything smoothly when the time comes. More about Niki: Niki’s Quiz If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Create a 6-Figure Retreat Business with Leni Cavocos | 09 Oct 2024 | 00:40:42 | |
In this week's episode of the Social Media Takeaway, I am delighted to be joined by Leni Cavazos, a marketing and business strategist who helps coaches and entrepreneurs build six-figure retreat businesses. We dive into the power of hosting transformational retreats and how they can significantly boost both your income and brand. Leni shares practical tips on planning retreats, choosing the right locations, and setting profitable pricing strategies. She also highlights the importance of using retreats as part of a larger business ecosystem to ensure long-term success. Whether you're new to retreat planning or looking to refine your approach, this episode offers valuable insights to help you make retreats a powerful income stream. More about Leni: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Leadership Strategies for Employee Retention | 02 Oct 2024 | 00:26:54 | |
A company is like a tree—its roots representing the people and their connections. If the roots are weak or disconnected, the tree cannot stand strong. In this week's episode of The Social Media Takeaway, I’m joined by Roxanne Derhodge, a registered psychotherapist, corporate consultant, and bestselling author. With over 20 years of experience, Roxanne has worked closely with senior leaders to enhance resilience and implement effective mental health strategies within organizations. Throughout our conversation, Roxanne shares her powerful insights into how authentic leadership and strong relationships are crucial to keeping teams connected and thriving. We explore the biggest challenges leaders face in retaining employees, how workplace dynamics are shifting in a remote world, and why employee well-being should be at the core of leadership decisions. More about Roxanne: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Social Media Strategies for Small Businesses | 25 Sep 2024 | 00:35:37 | |
In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results. More about Peg: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Turn Your Social Media Time into Sales | 18 Sep 2024 | 00:26:33 | |
Are you spending hours on social media but not seeing those hours turn into sales? You're not alone—69% of businesses feel the same way! In this solo episode, I’ll be diving into how you can maximize your social media time to drive real results, not just engagement. I'll walk you through the four stages of the customer journey, common mistakes I see people making, and how to build a customized social sales funnel that converts followers into paying customers. And if you're ready to take this to the next level, I have a 3-Day Live Challenge in September from the 24th to the 26th. Join me as I help you create your own social sales funnel. By the end of the three days, you'll have a solid plan to turn your social media time into money in the bank! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Aligning Brand and Vision: Strategies for Business Success | 11 Sep 2024 | 00:33:42 | |
In this week's episode of The Social Media Takeaway, I am delighted to welcome Melissa Henry, the founder of Helluva Brand™. As an expert brand strategist, Melissa helps visionary entrepreneurs create a brand that not only represents their vision but also feels right. With more than 14 years of experience as an entrepreneur, brand builder, and master photographer, she has assisted hundreds of clients in achieving profound clarity about their business identity and authentic self-presentation. This episode peels back the curtain on the essential groundwork behind a truly captivating brand. Melissa enlightens us with a fresh perspective on where to start your branding journey, emphasizing that it's not all about the visuals—there's a whole lot more brewing beneath the surface. She explains the importance of laying a solid foundation before jumping into the more flashy aspects of branding. Whether you’re a startup entrepreneur looking to carve out your niche or a seasoned business owner aiming to refresh your brand, this episode is for you. Don’t forget to check out Melissa’s Brand Power Hour! It’s a workshop where you can bring your branding challenges and get personalized advice from Melissa, herself! She holds these sessions twice a month, so if you’re looking to give your brand a boost, this could be just what you need! https://www.helluva-brand.com/brand-power-hour More about Melissa: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Human Lie Detector: Tips for Reading People through Facial Analysis | 04 Sep 2024 | 00:32:49 | |
Ever wondered what the faces of Donald Trump and Kamala Harris reveal about their true personalities? In this week's episode of the Social Media Takeaway, I am joined by Joseph McGuire, a renowned facial analysis expert and human lie detector, who shares his unique insights into the power of reading faces and body language. We dive deep into how understanding subtle facial cues and body movements can enhance your communication skills, improve your ability to detect dishonesty, and give you an edge in both personal and professional interactions. Whether you're looking to improve your social media presence, boost your interview skills, or simply become more attuned to the people around you, this episode is packed with practical tips and fascinating insights that you won't want to miss. More about Joseph: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||
| Critical thinking and Problem-Solving in the Workplace | 28 Aug 2024 | 00:40:02 | |
In this week's episode of the Social Media Takeaway, I'm joined by Miriam O'Donoghue, an accomplished facilitator and trainer with over 40 years of experience. Miriam is a certified LEGO Serious Play facilitator, a Tony Buzan Licensed Mind Mapping Instructor, and a certified Six Bricks trainer. She brings a wealth of expertise from both public and private sectors, specializing in creative problem-solving and team facilitation. Tune in to hear Miriam share her innovative techniques for boosting team morale, increasing engagement, and navigating workplace conflict. She also offers plenty of fun solutions for team activities. Whether you're dealing with tough conversations or just looking to energize your team, this episode is packed with practical advice and fun ideas to help you succeed. More about Miriam: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! And please connect on social media and let me know what you thought of this episode! | |||