Explore every episode of the podcast The Social Media Takeaway - Louise McDonnell
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Stop Guessing: How to Build a Predictable Social Media Sales Machine | 03 Dec 2025 | 00:38:23 | |
In this episode, I was delighted to be interviewed by Dan O’Donoghue. Dan is a business development specialist with over 20 years experience in helping businesses grow sustainably and strategically. We talked about my journey, the fire that was lit in me when a teacher said “I wasn’t as smart as my friends”, and how that same determination is what drives me now. We talked about my passion… using traditional marketing concepts to drive business growth on social media. You’ll hear:
Join Louise LIVE on her upcoming 2026 Social Selling Masterclass and discover how to use social media to generate consistent leads and sales in 2026 Date: Wednesday, 10th December 2025 If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Maximising LinkedIn Visibility in 15 Minutes a Day with Ashley Leeds | 12 Nov 2025 | 00:33:13 | |
In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently. If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to building your brand the right way. You’ll learn: Connect with Ashley on LinkedIn 🎁 Check out Ashley’s free gift: 15-Minute LinkedIn Makeover Checklist If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works | 09 Jul 2025 | 00:31:07 | |
In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster. Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started. You’ll learn: If you want to write a book that works for your business, this episode is for you. SHOW CHAPTERS She also offers a free book strategy call for aspiring authors via her website: thewritersally.com If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| AI Copywriting Tips & Tools: Persuasive Content in Minutes | 25 Jun 2025 | 00:28:36 | |
In this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast. Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads. We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes first. You’ll learn: If you’re creating emails, sales pages, or social content and want to do it better and faster, this episode is for you. SHOW CHAPTERS 00:00 Introduction to Kimberly Weitkamp Connect with Kimberly: Join the 3-day Live Challenge : AI-Powered Lead Gen & Sales for Coaches with Kimberly Weitkamp This is a great way to get hands-on with using AI in your content and marketing strategy. 👉 SIGN UP HERE Also, don’t miss out on this as Kimberly is giving away her free guide that walks you through five easy ways to start using AI in your business. It’s built for coaches and service providers who want to save time, write better and grow faster. If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom | 11 Jun 2025 | 00:33:36 | |
In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell. Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic. You’ll learn: If you want your marketing and sales to feel more human and more effective, you’ll get lots of ideas from this conversation. SHOW CHAPTERS 00:00 Introduction and Guest Welcome Connect with Lisa: Lisa is running a free Story Selling Workshop at three different times, between June 11-13, and I think it’ll be brilliant. If you’re tired of writing posts, running webinars, or pitching on calls and feel like it’s not landing...this workshop is for you! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Masterminds: The Secret to Recurring Revenue with a Small Group | 04 Jun 2025 | 00:26:59 | |
In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds. With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform. What you’ll learn: If you’re ready to create a high-impact offer, stop trading time for money, and build a community that supports transformation…don’t miss this one. SHOW CHAPTERS If you need help building your own mastermind... Join Jay's Upcoming 3-day Virtual Mastermind Bootcamp 🗓️ June 24–26 If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| How to Become a Paid Expert and Sell From the Stage | 21 May 2025 | 00:28:18 | |
In this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses. At 19, she bought into her family’s business...now she’s spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your expertise into income. Debbie talks about how to create speaking topics that SELL, help you identify your ideal target market that will pay you top dollar, and share valuable resources to help you launch your professional speaking business. This conversation is packed with honest, practical strategies, perfect for coaches, consultants, speakers, or anyone ready to shift from 1:1 hustle to scalable, expert-led business models. You’ll also learn: Whether you want to book more stages, host your own events, or finally position yourself as the go-to expert in your niche…this episode will show you how to do it the smart, strategic way. FREE MASTERCLASS - I highly recommend checking out her free event: Paid Speaker Marketing Machine with Debbie Allen If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| How To Get Clients From Social Media: Turn Followers Into Paying Clients | 07 May 2025 | 00:13:14 | |
In this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox. Social media isn’t about the most followers, it’s about an engaged, ready-to-buy audience. The best way to build that? An email list powered by smart, strategic lead magnets. Here’s what you’ll learn: SHOW CHAPTERS You'll walk away with: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Pitching to Journalists: Strategies That Get Your Story Published | 23 Apr 2025 | 00:26:25 | |
In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility. From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy. Here’s what you’ll learn: If you're ready to increase brand awareness, get featured in the media, and attract new opportunities, this episode is a must-listen. 🎧 SHOW CHAPTERS 00:00 Welcome and Intro If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Creating Recurring Revenue with a Small Community | 09 Apr 2025 | 00:21:23 | |
In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics. We’re diving into: If you’re tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you! 🎧 Listen now & grab your free toolkit Connect with Lorna Lyons: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Sales Made Simple: How to Book More Calls & Close Deals | 26 Mar 2025 | 00:19:58 | |
In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue. Here’s what you’ll learn: Wendy is sharing her Salesology Prospecting Toolkit, a step-by-step guide to mastering sales and increasing productivity! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| How to Book More Podcast Appearances and Build Authority | 12 Mar 2025 | 00:29:11 | |
In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀 We uncover: If you want to build credibility, expand your audience, and attract new business opportunities through podcasting, this episode is a must-listen! 🎧👇 SHOW CHAPTERS Connect with Liam Austin: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| How to get FREE Publicity for your Business with Jill Lublin | 29 Oct 2025 | 00:23:17 | |
In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads. You’ll learn: 💌 Connect with Jill on LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Repurposing Content Like a Pro: Extend Your Social Media Reach | 05 Mar 2025 | 00:24:50 | |
In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀 We dive into: If you’ve ever felt stuck on social media, this episode will show you that success isn’t about getting it perfect—it’s about getting started. 🎬✨ Tune in now and get inspired to take your brand to the next level! 🎧👇 SHOW CHAPTERS Connect with Deirdre Sullivan: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Social Media Marketing: The Top 10 Mistakes To Avoid | 19 Feb 2025 | 00:14:31 | |
In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results. What you’ll learn: I’ll also share real client success stories that prove small shifts can make a huge difference. Tune in now and start optimizing your social media marketing today!
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| LinkedIn Strategies for 2025: How to Get Clients & Grow Your Business | 12 Feb 2025 | 00:29:27 | |
In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025. We’ll cover: 🚨 Plus, Joe shares insider details about the most awaited LinkedIn Influencer Summit — a must-attend event if you want to stay ahead on LinkedIn this 2025! If you’re ready to stop being invisible on LinkedIn and start making real connections that lead to opportunities, this episode is for you. 🎧 Press play now! Connect with Joe Apfelbaum: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Manifestation & Hypnosis: Reprogram Your Mind for Success | 05 Feb 2025 | 00:24:37 | |
Ever feel like your own thoughts are the biggest obstacle to your success? You’re not alone. Danielle shares her incredible journey from hitting rock bottom during the Celtic Tiger crash to transforming her life and business with NLP. We break down practical steps to shift your thinking, harness the power of self-talk, and create the success you envision. You'll learn: ✨ Plus, Danielle is offering a free hypnosis audio to help you build a wealth mindset! If you’re ready to reprogram your mindset and unlock your potential, this episode is a must-listen. Hit play now! 🎧 SHOW CHAPTERS If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| 10 Game-Changing Social Media Tips for 2025 with Ross Brand | 29 Jan 2025 | 00:47:34 | |
In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table. Together, we explore 10 cornerstone principles to elevate your social media strategy turning followers into leads and sales. This episode is packed with actionable insights for business owners, from building a thriving community to repurposing content, harnessing AI, cracking social algorithms, and more. You’ll also learn: Whether you’re just starting or scaling up, tune in now as this conversation is a goldmine for simplifying your strategy and seeing results. SHOW CHAPTERS If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| 2025 Social Media Marketing Predictions from 6 Industry Experts | 22 Jan 2025 | 00:36:10 | |
In this week’s episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan (LinkedIn Expert), Anita Wong (YouTube Strategist), Samantha Kelly (Twitter/X Specialist), Julie Burke (TikTok Expert), and Karen Sheehy (Social Media Manager), share actionable strategies for businesses looking to thrive in the evolving digital landscape. From leveraging short-form video to understanding AI’s growing influence on content creation, this episode is packed with tips to help you stay ahead of the game. Whether you're aiming to boost engagement or enhance your brand's online presence, this episode will provide the knowledge you need to succeed in 2025. Don’t miss out on transforming your social media strategy! Subscribe, like, and comment below with your predictions or questions! Connect with our guests: Louise Brogan (LinkedIn) Anita Wong (YouTube) Samantha Kelly (Twitter/X) Julie Burke (TikTok) Karen Sheehy (SellOnSocial.Media) If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Cybersecurity Expert Tips: Avoid Scams and Protect Yourself and Your Business | 18 Dec 2024 | 00:33:17 | |
In this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygiene, from using strong passwords to enabling two-factor authentication. This episode is packed with practical advice to keep you, your family, and your business safe online. More about Wayne: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| TikTok for Business: Best Tips and Practices | 11 Dec 2024 | 00:24:15 | |
In this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement can attract a wider audience and enhance your brand presence. Julie shares invaluable insights on building a presence on TikTok, from crafting relatable content to utilising hashtags effectively. This episode is packed with practical tips on how to grow your business on TikTok and make your brand stand out in the digital crowd. More about Julie: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Profile Pictures: Tips from a Top Headshot Photographer | 04 Dec 2024 | 00:27:12 | |
In this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. John shares practical tips on preparing for a headshot, avoiding common mistakes like forced smiles and poor lighting, and why investing in professional photography can elevate your personal brand. If your profile picture doesn’t reflect the real you, this episode is filled with actionable advice to help you make a stronger, more authentic impression. More about John: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Referral Marketing Strategies for Business Growth | 27 Nov 2024 | 00:20:42 | |
In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that drive real results. If you’re looking for actionable advice on how to improve your networking and referral marketing efforts in 2025, you don’t want to miss this episode. Get your FREE GIFT from Gill here! More about Gill: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| 5 Ways to Transform Sales Conversations with Niraj Kapur | 15 Oct 2025 | 00:30:43 | |
In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic. If you’re a coach, consultant, or service-based entrepreneur who wants to feel more confident selling your offers, this episode is for you. You’ll learn: SHOW CHAPTERS Connect with Niraj If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| YouTube for Business Growth and Lead Generation | 20 Nov 2024 | 00:28:39 | |
In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You’ll also learn the importance of consistent uploads, creating thumbnails that encourage clicks, and why starting with short-form videos is a great way to ease into YouTube. If you’ve been creating video content but haven’t considered YouTube or are unsure how to make it work for your business, you won’t want to miss this episode. More about Anita: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Why Clear Offers and Strong Strategies Drive Sales | 13 Nov 2024 | 00:29:44 | |
In this week's episode of the Social Media Takeaway, I’m delighted to welcome Debbie White, an award-winning marketing expert with three decades of experience working with major brands like Starbucks and Nordstrom. Debbie joins me to dive into the importance of having a clear offer and a focused messaging strategy, which we both believe are the foundations for any successful business. We also discuss how service providers can make their offers "magnetic" to attract the right clients. We explore the steps needed to understand your ideal customer, the key elements that make an offer irresistible, and why confidence in your pricing is essential. If you've been feeling like your marketing is an uphill battle, this episode will help you realign and focus on what matters most. Take Debbie’s Persona Profile quiz here! More about Debbie: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Work Smarter with AI: Increasing Productivity and Saving Time | 06 Nov 2024 | 00:39:00 | |
In this week’s episode of The Social Media Takeaway, I’m joined by Alastair McDermott, a consultant, author, and podcast host with over 17 years in business and tech. We dive into the practical capabilities of AI in everyday work, from handling repetitive tasks to enhancing productivity. Alastair shares tips on getting better results with AI, like his “GOAL” framework for prompts, and we explore how AI is shaping our professional lives. If you’re curious about how to integrate AI into your daily tasks effectively, this episode has some great insights. More about Alastair: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| LinkedIn Marketing: Tips for Success with Louise Brogan | 30 Oct 2024 | 00:31:23 | |
LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed? In this week's episode of the Social Media Takeaway, I’m excited to welcome Louise Brogan, an international speaker, writer, and the host of the "LinkedIn with Louise" podcast. Louise has over ten years of experience supporting small businesses who want to use social media, specifically LinkedIn, for business growth. In our conversation, we discuss practical tips for optimising your LinkedIn profile, the advantages of using LinkedIn Live to engage your audience, and strategies for crafting content that drives business results. We also delve into the latest developments on LinkedIn and what they mean for users like you! Whether you're looking to improve your LinkedIn strategy or just starting out, this episode is packed with actionable advice to help you make the most of this powerful platform. Free Gift Here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Proven Sales Strategies: From Conversations to Conversions | 23 Oct 2024 | 00:26:53 | |
Sales can often feel daunting, especially when you're unsure how to start conversations or handle objections. But what if you could turn those challenges into opportunities and connect with clients on a deeper level? In this episode of the Social Media Takeaway, I’m excited to welcome Steve Donnellan, a seasoned trainer, sales coach, and the founder of Steve Donnellan Consulting and Soaring Sales Academy. With over 35 years of experience in sales and marketing, Steve brings a wealth of knowledge on how to overcome sales challenges. We dive into key strategies for understanding customer needs, crafting effective sales messages, and using the right techniques to connect on a deeper level. We also talk about how traditional sales techniques can be adapted to social media, where building connections and trust is just as important as in-person interactions. Whether you’re an experienced sales professional or new to the game, this episode is packed with insights and strategies to help you win more sales. More about Steve: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Death & Social Media: Protecting Your Digital Footprint After Death | 16 Oct 2024 | 00:25:24 | |
If you died today, what would happen to your digital footprint including your social media accounts. Our social media presence, personal data, and business profiles can continue to exist after our death, causing challenges for our loved ones. While we won't be here, do we really want to burden those we leave behind? This is a conversation we need to have to ensure peace of mind for ourselves and those we care about. In this week's episode of The Social Media Takeaway, I’m joined by Niki Weiss, a digital thanatologist, founder of ENDevo and creator of My Final Playbook. We discuss simple, practical steps to secure your Facebook and LinkedIn profiles, protect your digital assets, and reduce the burden on loved ones. We also highlight how creating a continuity plan can help prevent risks like hackers targeting inactive accounts. We focus not only on death, but about empowering you to manage your digital legacy. It’s about ensuring your Facebook, LinkedIn, and other data are secure, your business can continue, and your loved ones can navigate everything smoothly when the time comes. More about Niki: Niki’s Quiz If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Create a 6-Figure Retreat Business with Leni Cavocos | 09 Oct 2024 | 00:39:36 | |
In this week's episode of the Social Media Takeaway, I am delighted to be joined by Leni Cavazos, a marketing and business strategist who helps coaches and entrepreneurs build six-figure retreat businesses. We dive into the power of hosting transformational retreats and how they can significantly boost both your income and brand. Leni shares practical tips on planning retreats, choosing the right locations, and setting profitable pricing strategies. She also highlights the importance of using retreats as part of a larger business ecosystem to ensure long-term success. Whether you're new to retreat planning or looking to refine your approach, this episode offers valuable insights to help you make retreats a powerful income stream. More about Leni: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Leadership Strategies for Employee Retention | 02 Oct 2024 | 00:25:47 | |
A company is like a tree—its roots representing the people and their connections. If the roots are weak or disconnected, the tree cannot stand strong. In this week's episode of The Social Media Takeaway, I’m joined by Roxanne Derhodge, a registered psychotherapist, corporate consultant, and bestselling author. With over 20 years of experience, Roxanne has worked closely with senior leaders to enhance resilience and implement effective mental health strategies within organizations. Throughout our conversation, Roxanne shares her powerful insights into how authentic leadership and strong relationships are crucial to keeping teams connected and thriving. We explore the biggest challenges leaders face in retaining employees, how workplace dynamics are shifting in a remote world, and why employee well-being should be at the core of leadership decisions. More about Roxanne: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Social Media Strategies for Small Businesses | 25 Sep 2024 | 00:34:30 | |
In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results. More about Peg: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Turn Your Social Media Time into Sales | 18 Sep 2024 | 00:25:26 | |
Are you spending hours on social media but not seeing those hours turn into sales? You're not alone—69% of businesses feel the same way! In this solo episode, I’ll be diving into how you can maximize your social media time to drive real results, not just engagement. I'll walk you through the four stages of the customer journey, common mistakes I see people making, and how to build a customized social sales funnel that converts followers into paying customers. And if you're ready to take this to the next level, I have a 3-Day Live Challenge in September from the 24th to the 26th. Join me as I help you create your own social sales funnel. By the end of the three days, you'll have a solid plan to turn your social media time into money in the bank! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media | 10 Sep 2025 | 00:35:27 | |
This week, I’m doing something a bit different… I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention. AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind. In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective. What you’ll take away:
SHOW CHAPTERS Want to see this system in action? If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Aligning Brand and Vision: Strategies for Business Success | 11 Sep 2024 | 00:32:35 | |
In this week's episode of The Social Media Takeaway, I am delighted to welcome Melissa Henry, the founder of Helluva Brand™. As an expert brand strategist, Melissa helps visionary entrepreneurs create a brand that not only represents their vision but also feels right. With more than 14 years of experience as an entrepreneur, brand builder, and master photographer, she has assisted hundreds of clients in achieving profound clarity about their business identity and authentic self-presentation. This episode peels back the curtain on the essential groundwork behind a truly captivating brand. Melissa enlightens us with a fresh perspective on where to start your branding journey, emphasizing that it's not all about the visuals—there's a whole lot more brewing beneath the surface. She explains the importance of laying a solid foundation before jumping into the more flashy aspects of branding. Whether you’re a startup entrepreneur looking to carve out your niche or a seasoned business owner aiming to refresh your brand, this episode is for you. Don’t forget to check out Melissa’s Brand Power Hour! It’s a workshop where you can bring your branding challenges and get personalized advice from Melissa, herself! She holds these sessions twice a month, so if you’re looking to give your brand a boost, this could be just what you need! https://www.helluva-brand.com/brand-power-hour More about Melissa: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Human Lie Detector: Tips for Reading People through Facial Analysis | 04 Sep 2024 | 00:31:42 | |
Ever wondered what the faces of Donald Trump and Kamala Harris reveal about their true personalities? In this week's episode of the Social Media Takeaway, I am joined by Joseph McGuire, a renowned facial analysis expert and human lie detector, who shares his unique insights into the power of reading faces and body language. We dive deep into how understanding subtle facial cues and body movements can enhance your communication skills, improve your ability to detect dishonesty, and give you an edge in both personal and professional interactions. Whether you're looking to improve your social media presence, boost your interview skills, or simply become more attuned to the people around you, this episode is packed with practical tips and fascinating insights that you won't want to miss. More about Joseph: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Critical thinking and Problem-Solving in the Workplace | 28 Aug 2024 | 00:38:55 | |
In this week's episode of the Social Media Takeaway, I'm joined by Miriam O'Donoghue, an accomplished facilitator and trainer with over 40 years of experience. Miriam is a certified LEGO Serious Play facilitator, a Tony Buzan Licensed Mind Mapping Instructor, and a certified Six Bricks trainer. She brings a wealth of expertise from both public and private sectors, specializing in creative problem-solving and team facilitation. Tune in to hear Miriam share her innovative techniques for boosting team morale, increasing engagement, and navigating workplace conflict. She also offers plenty of fun solutions for team activities. Whether you're dealing with tough conversations or just looking to energize your team, this episode is packed with practical advice and fun ideas to help you succeed. More about Miriam: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Social Media 2024 Trends: LinkedIn, Instagram, TikTok, Facebook and Twitter | 21 Aug 2024 | 00:26:41 | |
In this week's episode of the Social Media Takeaway, I am joined by Joanne Sweeney, a three-time bestselling author and host of the Public Sector Marketing Show podcast. Joanne shares her experience and insights on specializing in digital marketing for the government and public sectors. We discuss the evolution of social media platforms, the impact of AI on marketing, and strategies for using LinkedIn for business growth. We dive deep into trends for 2024 across these important social media platforms, so if you're looking to stay ahead of the curve and optimize your digital strategy, this episode is a must-listen! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Imposter Syndrome: How to Overcome Self-Doubt for Career Success | 14 Aug 2024 | 00:25:33 | |
In this week's episode of the Social Media Takeaway, I am delighted to be joined by Cara Quinn, a career interview and mindset coach, founder of Stellar Impact and the creator of The Sparkle Cards. In this episode, we discuss practical strategies for overcoming imposter syndrome, including identifying self-doubt, reframing negative thoughts, and building confidence through actionable steps. Cara also introduces her Sparkle Cards, a unique tool designed to help individuals combat self-doubt and boost their confidence daily. Check out Cara’s Sparkle Cards here! Whether you’re struggling with imposter syndrome or seeking ways to enhance your self-belief, this episode offers valuable insights to help you thrive in your career. More about Cara: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Content Creation Secrets with Global Influencer Charlene Flanagan | 07 Aug 2024 | 00:34:59 | |
In this week’s episode of the Social Media Takeaway, I have the pleasure of speaking with Charlene Flanagan, a global influencer and the visionary co-founder of Ella and Joe. In this episode, we'll uncover the strategies behind effective content creation and the pivotal role of user-generated content (UGC). Charlene will share her insights on building impactful influencer relationships and how these elements have contributed to her brand's international success. Tune in as we dive deep into the secrets of content that connects and converts. More about Charlene: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Customer Connection = Cash Flow: Strategies for Consistent Engagement | 31 Jul 2024 | 00:29:39 | |
In this week’s episode of the Social Media Takeaway, I speak with Louise Lally, a learning and development consultant specialising in the retail sector and host of the Retail Podcast. We dive deep into the concept of valuing time as a critical component of customer interactions, emphasising that every minute spent with a customer should be seen as a fair exchange. Great customer service is crucial because it directly impacts customer satisfaction and loyalty, which in turn drives business growth. Tune in to learn practical strategies for enhancing your customer service approach and ensuring that your interactions are always adding value. More about Louise Lally: Website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Mindset Shifts: Uncover the Lies Holding You Back | 24 Jul 2024 | 00:34:50 | |
In this week's episode of The Social Media Takeaway, I am delighted to speak with Donna Kennedy, a seven-time best-selling author, psychologist, mentor, and highly sought-after professional speaker. Donna shares profound insights from her personal journey, demonstrating incredible strength and resilience forged through overcoming significant early life challenges. She discusses how these experiences have shaped her approach to personal development and her professional practice. In this episode, we delve into how mindset influences business decisions, explaining how a growth mindset helps overcome fears that hinder personal and business growth. More about Donna: Website Remember to grab your own copy of Donna’s book here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| How to Use ChatGPT for Business: How Coaches and Consultants Can Stand Out and Be More Productive with Louise McDonnell | 17 Jul 2024 | 00:30:24 | |
I really do believe that ChatGPT makes me way more productive and I get way better results from what I do. The Americans would say garbage in, garbage out. On this side of the Atlantic, we're more likely to say rubbish in, rubbish out. If you're putting generic prompts into ChatGPT, then you're going to get generic results. In this week’s episode of The Social Media Takeaway, I’m going solo and sharing with you exactly what I do to get better results and quality content from ChatGPT so you can get those too for your business. I'll dive into the key differences between the free and paid versions, explain why specific prompts yield better results, and show you how to create detailed buyer personas with ChatGPT. I share useful prompts that I use, which you can find on my website, so make sure to check that out! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| How Social Media Content Moderation Can Impact Workplace Stress | 10 Jul 2024 | 00:23:00 | |
In this episode of The Social Media Takeaway, I chat with Valentina Spagnesi, a body psychotherapist, about the stress caused by social media in the workplace, particularly for content moderators. We explore the mental and physical effects of exposure to disturbing content and discuss the benefits of body psychotherapy compared to traditional counseling. Valentina shares her journey and offers practical strategies to manage and recover from stress, providing valuable insights for anyone dealing with the pressures of social media. More about Valentina: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Overcome Fear and Speak with Impact with Maureen McCowen | 20 Aug 2025 | 00:30:05 | |
In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity. If you're a coach, business owner, or professional who avoids public speaking (or dreads it!), this episode is a must-listen. You’ll learn: SHOW CHAPTERS 🎁 And if you’re stuck with your storytelling, Maureen has a free download full of storytelling prompts. Grab it HERE! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Trusting Your Instincts and Showcasing Your Business with a Personal Touch | 03 Jul 2024 | 00:22:05 | |
In this week’s episode of the Social Media Takeaway, I chat with Tuesday Whitfield, owner of Willowbrook Glamping & Hideaways. We chatted about her journey of embracing her creativity and how her vibrant personality has influenced her family business. Despite facing challenges growing up, Tuesday learned the importance of being true to herself and realised that her authenticity would attract the right people to her business. By trusting her instincts and using her creativity for her business, Tuesday aims to make rural Ireland more diverse and inclusive! I love Tuesday’s story – whether you're an entrepreneur, a creative, or someone looking to bring a personal touch to your business, this conversation with Tuesday Whitfield is sure to motivate you. More about Tuesday: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Four-Day Work Week: Achieving Work-Life Balance with Charles Alexander | 26 Jun 2024 | 00:29:20 | |
"We're busier than ever before and probably less productive than we've ever been." - Charles Alexander In this week's episode of The Social Media Takeaway, I speak with Charles Alexander, a renowned business coach and author of "Start Now, Quit Later." Charles discusses how to achieve a four-day work week by setting clear goals, tracking time accurately, and focusing on high-value tasks. He emphasizes the importance of identifying what you truly want to do with your free time and eliminating, batching, delegating, or automating other tasks. A four-day work week offers the potential for greater work-life balance, increased productivity, and more time to spend on personal pursuits and with loved ones. By reassessing how we manage our time and prioritize our tasks, we can break free from the constant busyness that hampers our productivity and enjoy a more fulfilling professional and personal life. More about Charles: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| LinkedIn and Twitter for Business Growth with the Tweeting Goddess, Samantha Kelly | 19 Jun 2024 | 00:26:19 | |
Have you ever wondered how to turn your social media presence from a chore into a powerful tool for your business? In this week's episode of The Social Media Takeaway, I am thrilled to welcome Samantha Kelly, an award-winning Twitter expert, social media strategist, speaker, and author, known globally as the Tweeting Goddess. Samantha has graced stages around the world, sharing her invaluable insights on the power of social media and how to make it work for your business. Join us as we dive deep into Samantha's journey and uncover the strategies that have made her a leading figure in the social media landscape. From her early days of navigating the Twitterverse to becoming a sought-after speaker and consultant, Samantha shares her experiences, challenges, and the pivotal moments that shaped her career. More about Samantha: If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||
| Facebook Groups for Audience Engagement with Fiona O'Neill | 12 Jun 2024 | 00:37:34 | |
In this episode of the Social Media Takeaway, I interview Fiona O'Neill, the founder of Count On Us Recruitment, about using Facebook groups for expanding audience reach and customer engagement. Fiona shares her journey as a family carer turned entrepreneur, discussing how she identified a gap in the Irish labor market for family carers seeking part-time work. She explains the inception and growth of her Facebook group, which now has over 4,000 members, and offers valuable insights into engaging and expanding Facebook communities, addressing employer misconceptions, and balancing personal boundaries in social media interactions. The conversation touches upon effective strategies for group management, the importance of clear messaging, and the evolving role of AI in social media. Tune in to discover actionable tips that can help you use Facebook groups to their full potential. More about Fiona: Website If you’re interested in what Fiona does click here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! | |||