We think we know what it takes to market a business online. A bit of Instagram wizardry here, a five-step LinkedIn funnel there, a sprinkle of referral strategy and maybe a course by someone who talks like Alex Hormozi but wears a skirt suit – and boom, marketing sorted. Right?
Wrong.
This isn’t technically a marketing podcast, but let’s be honest, if you’re a business owner with a social conscience, you need a way to market that actually works without selling your soul. You want to reach people, make money, and further your mission, but the idea of 24/7 content, manipulative tactics, and “girlboss” style strategies just doesn’t sit right. So what do you actually do?
That’s exactly why I wanted to chat to today’s guest, Danielle Thompson.
Danielle is the founder of Goldspun Support, a company that provides operational foundations for Fractional Directors, so they can focus on high-value strategic work, increase their revenue, and reclaim their work-life balance. With 16 years of experience spanning corporate, small and micro enterprises, she knows what it takes to run a business without burning out. Supporting people to avoid burnout is actually one of Danielle’s biggest soapboxes – though not the one she’s jumping on today.
Instead, we’re talking about one of her other passions: demystifying marketing for every single business owner out there. In this episode, Danielle gets into the real essentials of what you actually need to do to market your business (and what you absolutely don’t). We talk about values-led marketing, ethical growth, and how to cut through the noise of overcomplicated, overhyped advice. No thousand-pound courses, no terrifying sales funnels, and definitely no dancing on TikTok required. If you’ve ever felt like you're failing at marketing simply because you’re not glued to your phone, this one’s for you.
Danielle is brilliant, honest, and a joy to talk to. We chatted long before we hit record and probably could’ve kept going for hours after we stopped. I’m so excited for you to hear what she has to say. You’re going to love this one.
So grab a coffee, probably a notebook, and listen to Danielle get on her soapbox.
