The Snoball Effect – Details, episodes & analysis

The Snoball Effect includes 2 separate series:

1. Local Business Series - We help one small business boost their marketing over 3 months.

2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.

You know those marketing tips that are easier said than done? We go do them in real life.

We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.

We'll see if it works out.

We'll use our network to attract business professionals to provide insights and aid our marketing efforts.

Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.

For our first season, we're growing a barber shop with plans to hire 2 new barbers.

We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.

We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.