Explore every episode of the podcast The Snarketing Podcast

Kristin Wozniak (Chief Growth and Data Officer at Cosmo5) has a hot take for 2026: she’s over our obsession with data. Not data itself. The way we use it.

In Episode 61 of the Snarketing Podcast, Kristin challenges one of corporate culture’s biggest myths: that emotions don’t belong at work. From asking “Are you an asshole?” in a job interview to reframing data as just one voice at the table, this conversation explores what modern leadership really looks like.

We dive into:

- Data-informed vs data-based decision making

- Gut instinct vs analytics

- Why AI shouldn’t solve every problem

- The danger of $500 solutions to $5 problems

- Burnout and the myth of emotionless performance

- Cosmo5’s “Five Intelligences”: artificial, operational, strategic, emotional, and ethical

If you care about marketing leadership, AI strategy, workplace culture, or building businesses that are both intelligent and human, this episode is for you.

Because maybe the future of marketing isn’t colder. Maybe it’s more human.

Trust is the invisible line between momentum and stagnation. Cross it, and teams move faster. Miss it, and nothing works the way it should.

In this episode of the Snarketing Podcast, hosts Matt Wurst and Valerie Vespa welcome back their first-ever repeat guest, Jeanniey Walden, for a wide-ranging, candid conversation about trust, leadership, attention, and growth in an AI-shaped world.

Jeanniey introduces her new book, The Trust Threshold: Crossing the Line Between Stuck and Unstoppable, and breaks down how her AIR Method (Authenticity, Inspiration, Relatability) applies far beyond business strategy. The discussion spans everything from why attention has collapsed to a three-second window, to how leaders unintentionally create “checklist workers,” to why relatability is a revenue and survival skill, not a soft one.

The episode also explores how AI can be used as a thinking partner rather than a shortcut, the danger of performative leadership, and why trust signals show up long before revenue drops. With real-world stories from Fortune 250 brands, startups, and personal leadership moments, this conversation blends practical insight with humor and honesty.

If you lead people, build brands, or feel like effort isn’t producing the results it should, this episode will reframe how you think about trust and what it takes to become truly unstoppable.

Season 4 of Snarketing kicks off with a big one: Jason Acker, Vice President of Media & Digital for North America at Diageo, joins Matt Wurst and Valerie Vespa for a wide-ranging conversation on how modern media leaders actually drive growth at scale.

Jason breaks down how Diageo uses AI to improve productivity, content, and decision-making, why cultural relevance must be earned over time, and how measurement has become a true competitive advantage. The conversation covers everything from last-minute marketing wins and long-range planning to building resilient teams and preparing the next generation of media leaders.

If you care about AI without hype, culture that drives business, and leadership in a fast-moving marketing world, this episode delivers.

We made it through 2025. Barely. 😅 In the Season 3 finale of The Snarketing Podcast, co-hosts Matt Wurst and Valerie Vespa close out the year with a wide-ranging, unfiltered conversation on what actually mattered in marketing, media, tech, and culture and what’s coming next in 2026.

This episode is part recap, part therapy session, part prediction engine.

Matt and Valerie unpack the biggest themes shaping the industry right now, including why the marketing funnel is officially dead, how discovery and conversion have collapsed into a single moment, and why everyone suddenly wants to be a “network.” They debate AI’s rapid acceleration, the growing risks around security and job displacement, and the uncomfortable power dynamics forming at the top of the tech ecosystem.

The conversation also digs into creators, influencers, and DTC realities, what the Kardashians got right, why social media struggles to drive real loyalty, and which platforms may emerge as the next true media powerhouses by 2026.

The episode ends on a more grounded note. Less noise. More signal. Better judgment, better context, and healthier boundaries as the industry heads into another high-pressure year.

If 2025 felt heavy, chaotic, or both, you’re not alone.

This is Snarketing at its most honest, reflective, and forward-looking. And without the burden of guests.

Uber is one of the most used consumer apps on the planet. But behind the scenes, a fast-growing advertising business is reshaping how brands reach people in motion.

In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa sit down with Megan Ramm, Global Head of Sales at Uber Advertising, to unpack how a “startup inside Uber” has scaled across 70 countries and 10,000 cities.

Megan shares how Uber Advertising drives outcomes across rides and delivery, why attention in motion converts differently, and how creative, commerce, and context now collide in a single moment. The conversation covers Uber’s Creative Studio, Gen Uber research, evolving ad formats, attention-based measurement, and what’s next as Uber expands far beyond rides and food.

It’s a candid look at growth, innovation, and what happens when media meets real life.

In this Thanksgiving edition of The Snarketing Podcast, Matt and Valerie sit down with Anjali Virmani, Global Head of Creative Solutions at Time Out Media, for a fast, funny, and wildly thoughtful conversation about culture, creativity, community, and the messy state of modern media.

Anjali shares her journey from Manchester to Maryland to Manhattan, how being raised in a South Asian immigrant household shaped her voice, and why empathy and lived experience still fuel the best creative work. She breaks down Time Out’s evolution from a print listings guide to a global cultural brand spanning 300 plus cities, food markets, festivals, and digital storytelling.

They dive into why AI is killing originality, how to build trust with audiences, why advertisers need to earn their moments—not force them—and what she’d fix if she could rebuild the media industry from scratch. Plus: espresso martinis, parenting twins, the value of wandering alone in a new city, and what “taking time out” really looks like.

A warm, sharp, honest conversation to close out the year—and one of our most inspiring episodes yet.

From Meta to MoonPay to Acorns... It's The Modern Creator Playbook Episode with JJ:

In this episode, Matt Wurst and Valerie Vespa sit down with Justin Johnson, former Head of Market Development at Acorns and a leading voice at the intersection of creators, culture, and commerce.

Justin shares his journey from Meta to MoonPay to Acorns, unpacking what each chapter taught him about building authentic creator partnerships, driving brand relevance, and turning culture into conversion.

You’ll hear stories from working with MrBeast, Michelle Obama, Theo Von, and more, plus insights on:

• The rise of the creator economy and where it’s heading

• How authenticity beats algorithms every time

• Why AI and community are reshaping brand discovery

Whether you’re a marketer, creator, or just curious how influence becomes impact, this episode is your courtside seat to the next playbook in modern marketing.

Recorded live at the ANA Masters of Marketing in Orlando, this episode of The Snarketing Podcast features Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media — one of the most influential voices in out-of-home and data-driven advertising.

Lucy joins Matt Wurst and Valerie Vespa to talk about the evolution of out-of-home (OOH) and in-real-life media, the growing power of data through T-Mobile’s acquisition of Vistar, and how AI, creativity, and leadership are reshaping marketing from the ground up.

From AI-assisted car manufacturing and ad creation to retailers reclaiming their data and brands like Netflix buying their own billboards, Lucy breaks down what’s next for marketers navigating change, scale, and measurement in a fast-moving industry.

🎙️ Topics include:

- The T-Mobile x Vistar data advantage

- Why OOH is becoming “IRL media”

- Retailers taking back data ownership

- AI’s real impact on creativity and production

- Leadership lessons from 12 years in adtech

Whether you’re a marketer, media exec, or tech innovator, this episode delivers sharp insights with a healthy dose of snark.

What’s the true value of attention in advertising — and how can brands finally measure it in ways that drive real business outcomes?

In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with Neala Brown, SVP of Strategy & Operations at Teads, to unpack how marketers can connect attention, creative quality, and outcomes across CTV, video, and omnichannel media.

From defining the elusive “attention threshold” and understanding KPI correlations, to exploring new research on CTV home screen performance and the rise of shoppable, interactive video formats — Neala shares a practical, no-jargon playbook for turning data into decisions.

Plus:

• Why 95% of marketers are increasing video investment
• How AI is accelerating insights without replacing human strategy
• The future of brand vs. performance measurement
• And a fun detour through Neala’s Boston-meets-Dublin accent origin story 🍀

🎧 Tune in for a smart, funny, and refreshingly human conversation about attention, innovation, and what really earns it.

Retail media isn’t just another revenue stream. It’s becoming existential to the future of retail.

In this episode of The Snarketing Podcast, we sit down with Brian Monahan, SVP at Albertsons Media Collective, to unpack the past, present, and future of retail media networks. From helping launch Walmart’s billion-dollar ad business to leading Albertsons into its next phase, Brian shares lessons learned from agencies, big tech, and retail giants.

We cover:

- The birth of retail media at Walmart and why it became a $5B+ business

- How Albertsons builds collective growth for advertisers, merchants, and customers

- Why content and creative—not just data and ROAS—power retail media

- The role of loyalty, shoppable recipes, gamified shopping, and new experiences

- What’s overhyped (programmatic targeting) and what’s underhyped (shopper utility)

- The balance between purpose, community, and profit

Hosted by Matt Wurst and Valerie Vespa, this conversation dives deep into what’s next for retail media and why the grocery store still matters as a pillar of community life.

Nobody wants to go to your webinar. Nobody wants to read your white paper. And unless you’re doing it right, nobody’s listening to your podcast either.

In this episode of the Snarketing Podcast, we sit down with Lauren Douglass, CEO of Reverve and veteran marketing leader (ex-SVP Channel Factory, VP Teads, Criteo alum), to talk about what’s broken in B2B marketing—and how to fix it.

We cover:
• Why so much B2B content sounds the same
• How to avoid “bad” marketing strategies and box-checking tactics
• The power of executive thought leadership (with a little AI help)
• Why authenticity—even typos—can be a differentiator• Repackaging content across 7 channels and 7 formats• Reinventing your career at 40 and beyond

Authentic voices matter more than ever. Tune in for sharp insights, a little snark, and practical takeaways you can put to work today.

In Episode 49 of the Snarketing Podcast, Matt Wurst and Valerie Vespa stop at the midway of Season 3, go guestless and gloves off, and reflect on the chaotic first half of 2025 and what’s ahead for the back half.

We’re talking:

👉 AI acceleration (and existential dread)

👉 Marketing to bots (because… that’s happening now)

👉 Social media's grip on teen brains

👉 Why “authentic” isn't good enough anymore

👉 The death of SEO (RIP)

It’s snarky. It’s sharp. It’s… unsettling?

Two podcasts. Four marketers. One big reckoning.

In our Snarketing x Unlocked crossover, AI declared our episode "a moment of truth" for marketing’s future.

It's a deep-dive into retail and commerce media, and we leaned in: With co-hosts Valerie Vespa, Elizabeth Donovan & Austin Leonard unpacking what all this (with and without AI) means for the industry and the people building it.

Come for the crossover chaos, stay for the existential questions.

Live from the sweltering sands of Stagwell’s Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms — and yes, the woman behind your favorite dino nuggets.

(While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy — from Frank Perdue’s trust-me-I’m-on-TV era to today’s demand for transparency, traceability, and TikTok-ready storytelling. We cover:

• Why audio marketing and sonic branding are now essential

• What Perdue’s farmers really think of social media (spoiler: ChikTok is coming)

• How to win loyalty in a commodity category

• And yes… the definitive answer to the chicken vs. egg debate

This episode slaps harder than a crispy tender.

#SnarketingPodcast #PerdueFarms #CannesLions2025 #JodyHallman #MattWurst #ValerieVespa #FoodMarketing #BrandStorytelling #SonicBranding #ChickenOrEgg

Ready to find out why your podcast strategy is probably wrong, and how to fix it? In this full episode of the Snarketing Podcast, co-hosts Matt Wurst and Valerie Vespa sit down with Jordan Fox, CEO of Ad Results Media (ARM), to talk about the fast-evolving world of audio, the YouTube-ification of podcasts, and what it really takes to build brand relevance in a content-obsessed world.

Jordan pulls back the curtain on the business of podcasting—from host-read ad secrets to why radio isn’t dead (it’s just quietly outperforming your CTV). He dishes on AI’s place in creative production (spoiler: your favorite host may have cloned their voice), and explains why ARM’s specialization gives them a serious edge over big, bloated media AORs.

Oh, and there’s also a spontaneous bromance, a story about cold-calling MGM as a teenager, and some seriously hot takes on Cannes networking and agency acquisition trends. It’s smart, snarky, and just the right amount of self-aware.

Topics covered: The rise of audio-first creators and cross-platform podcast strategy; Host-read ads vs. AI-generated content; Why YouTube is eating podcasting; Radio’s surprising ROI (yes, really); Building brand deals at scale; Agency specialization vs. Holdco homogenization; Cannes serendipity, bromantic energy, and more

What do Bragg vinegar, brandformance backlash, AI limericks, and startup survival in a pandemic have in common? Jessica Blumberg, co-founder of indie media agency hunterblu, unpacks it all on this week’s Snarketing Podcast with hosts Matt Wurst and Valerie Vespa.

From redefining media planning with genuine enthusiasm to calling out holding company nonsense, Jessica shares what it really takes to grow a people-first agency that wins business (and awards) without selling its soul.

We talk client fit, culture wins, AI that does the dirty work, and why happy employees equal loyal clients.

If you're a marketer, founder, strategist—or someone who’s just tired of the industry’s buzzword buffet—this one’s for you.

What do you get when a data-driven futurist, a frustrated former pre-med student, and a zero-BS strategist walk into a podcast? You get George Musi, Chief Business Officer at Night Market—and one of the sharpest minds in media, marketing, and advanced analytics.

In this episode, George joins co-hosts Matt Wurst and Valerie Vespa for a fast-paced, no-fluff conversation that hits everything from the fallacy of ROAS to the rise of independent agencies, the myth of attention, and why the so-called “consumer journey” is now a VR-powered fever dream. Oh, and he has thoughts on holding companies. Spoiler: they’re not moving fast enough.

Topics include:

Why media creativity is about context, culture & commerce—not just clicks

The rise of the “pervasive store” and what it means for marketers

The strategic trifecta: Partner. Buy. Build.

Why ROAS is killing your brand (and George has receipts)

The truth about incrementality, influenceability, and those mythical “aperture moments”

Why independent agencies are thriving while legacy giants get stuck in complexity

If you're a brand marketer, strategist, media lead, or just someone who still thinks funnels are a thing—this episode is your wake-up call.

What do Taylor Swift, bad briefs, 85 agencies, and a beach in Cannes have in common? Robyn Freye.

In this snarky, smart, and wildly entertaining episode, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa for a no-holds-barred chat on the future of the modern agency, innovation that actually changes behavior, and why she owns a hat that says “I ❤️ Procurement.” (Yes, really.)

From rethinking the pitch process to explaining agency life using Selena Gomez analogies, Robyn breaks down how Stagwell is scaling at warp speed, what Sport Beach is really about (spoiler: it's not the cocktails), and how AI is rewriting the rules faster than most brands can keep up.

Plus:

- Why the term "holding company" needs to die

- How to turn chaos into magic across 85 agencies

- The one thing every brand should do before launching anything

- And yes, a lightning round featuring karaoke, Cannes, and a Stagwell-themed reality show

If you’re in marketing, in love with marketing, or barely surviving in marketing—this one’s a must-listen. Robyn’s insights are as sharp as her wit, and by the end, you’ll wish she were running your next pitch

What do rugby, branding, and corporate gifting have in common? A lot more than you'd think... On the latest Snarketing Podcast, Francis Pierrel, CEO of LR Paris, dropped gems on:

🔄 Why great leadership is like rugby—pass backward to move forward

🎁 The real strategy behind corporate gifting (stop handing out useless swag!)

🌍 How brands need to adapt across cultures (because one-size-fits-all never fits)

💡 The secret to standing out? Do the exact opposite of everyone else

A masterclass in leadership, branding, and not wasting marketing dollars.

Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hershey’s, to break down some of the biggest challenges in marketing today—and have some fun along the way.

What It Has:

🍫 Buzzword Bingo – Every time Vinny drops a cliché, Matt eats a Hershey’s Kiss (bad idea).

🎯 Brand vs. Performance – Why all media should drive results.

📈 Quality Over Quantity – How effective reach beats mass exposure.

🚀 Innovation & Testing – Hershey’s approach to taking smart marketing risks.

🎭 Media + Creative – Why they must work hand in hand.

💡 The Legacy of Milton Hershey – A purpose-driven brand beyond just chocolate.

It’s fun. It’s insightful. It’s full of chocolate-fueled marketing snark.

Gayle Troberman on Audio, AI & Rethinking Consumer Connection. Episode 40.

Marketers love data—but are we actually using it correctly?

In this episode of The Snarketing Podcast, Gayle Troberman, CMO of iHeartMedia, breaks down the disconnect between marketers and real consumers—and how we can fix it.

🔹 Half of Americans have never heard of an Aperol Spritz (yes, really)
🔹 Marketers earn 2x more than the average consumer—and it skews our perspective
🔹 AI & audio are changing content discovery—are you keeping up?
🔹 It’s time to blow up outdated media plans and rethink audience engagement

Gayle also provides incredible advice on how to market THIS podcast, in addition to nearly an hour of brilliance and wisdom.

Listen now to break out of the bubble and connect with real people. 🎧👇

#Marketing #Advertising #ConsumerInsights #SnarketingPodcast

Breaking News! Jeanniey Walden shares news exclusively on Snarketing Podcast -- that she’s leaving Rite Aid & Thrifty Ice Cream—and we’ve got the full story!

In this Season 3 kickoff, Jeanniey also reflects on leading Rite Aid through bankruptcy to brand revival, why community-driven marketing matters, and how mentorship, AI, and resilience have shaped her career.

We also discuss her TV show, LiftOff with Jeanniey Walden, and get a teaser of what’s next in her journey.

🔹 How AIR (Authenticity, Inspiration, Relatability) powered Rite Aid’s strategy

🔹 The power of real employees in marketing

🔹 What AI can (and can’t) replace in business

🔹 How mentorship and leadership grace make a difference

A season opener you won’t want to miss.

No guests, no problem—just unfiltered, unhinged banter from co-hosts Matt Wurst and Valerie Vespa. This episode is packed with laughs, insights, and a touch of snark. Here’s a sneak peek:

💬 Ranking favorites: "It’s like ranking your kids—but easier!"

🎯 AI buzz: From CES to case studies, how AI’s hype became reality.

😂 Rich but relatable: Manifesting “just rich enough” vibes for 2025.

🍫 Settling scores: Matt’s dramatic beef with Vinny from Hershey’s.

🎅 Holiday cheer: Why Santa’s elf hats are actually the key to power.

As we close out an epic year of guests, topics, and live recordings, we’re already dreaming big for Season 3. Don’t miss the laughs, insights, and marketing brilliance.

✨ Watch, listen, and snark your way into the New Year now!

From Engineering to Marketing: Michelle Froah’s Bold Journey 🚀

How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast.

🔑 Highlights:

• Using AI to close skill gaps and drive talent growth
• Building future-ready education solutions
• Creative problem-solving meets leadership excellence
• Breaking barriers as a female engineer in tech

Michelle’s story is proof that diverse experiences can lead to extraordinary outcomes. Don’t miss this sharp, insightful chat with Matt Wurst, Valerie Vespa, and the ever-snarky Michelle.

🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: 👖 Why jeans are the secret to brand loyalty. 🌍 Lessons learned from opening 16 global markets at Coach. 😬 Her biggest career blunder (hint: pallets + oceans = chaos). 🎯 How to balance fast fashion trends and Gen Z’s fickle loyalty. Plus, we tackled the evolution of TikTok, AI’s impact on marketing, and how retail is changing forever. 🎧 Don’t miss it! Listen now to all episodes. A huge thanks to our sponsor Leadfeeder for helping us spot opportunities before they leave the site!

What a journey with Harry Kargman, CEO & Founder of KARGO, who takes us on a mobile, media, and marketing journey from 50 Cent ringtones to Cannes Lions drone shows? 🎶🚁

In this episode, Valerie Vespa and Matt Wurst talk with one of the leading entrepreneurs in our space about how KARGO stays ahead, building what others can’t replicate—from a powerhouse sales force to innovative video solutions.

Key Highlights:

📱 Mobile as life’s remote control

📺 Tackling CTV’s biggest challenges

🚁 BTS of KARGO’s Cannes drone show

📈 Growth through self-learning

In the second of our two "live" interviews at ANA Masters of Marketing, we got to chat with Marnie Kain, Grubhub’s VP of Brand and Creative. She brought so many insights on what’s driving brand marketing forward: ✨ Putting Customers First – Grubhub’s focus on delivering real value, including $0 delivery for Prime members! 🍔 Agency Life vs. Brand Side – Marnie’s big leap from agency life and the lessons she’s picked up along the way. 📊 Unlocking Trends – Moving beyond data to understand what customers really care about. 🤖 AI in Creativity – How AI is enhancing—not replacing—creativity, letting marketers focus on the big stuff. 🎨 Supporting Local – Marnie’s mission to bring her favorite local restaurants onto Grubhub. Listen to hear her take on marketing’s future, community, and creativity.

It's a special, spooky, snarky Halloween episode of the Snarketing Podcast with EMARKETER's Jeremy Goldman exploring how data, technology, and evolving consumer expectations are reshaping the marketing industry. Drawing on his experience with leading brands, Jeremy shares actionable insights for navigating today’s complex digital ecosystem.

From staying adaptable in a fast-paced landscape to making data-driven decisions that count, Jeremy offers a unique perspective on modern marketing strategy. He also delves into future trends in commerce and consumer behavior, breaking down what brands need to know to remain competitive.

In this special live episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with former Huge agency leader and now strategic advisor, Matt Weiss, at the ANA Masters of Marketing conference. Matt Weiss opens up about his transition from agency executive to advisor, sharing what he's learned along the way and offering insights for those considering similar paths.

From navigating the evolving world of client partnerships to leveraging AI tools like Waldo, Matt Weiss provides a fresh perspective on how today’s marketing leaders can stay ahead of the curve. Whether you're curious about the future of marketing, intrigued by AI’s role in strategy, or interested in the power of advisory work, this episode is packed with valuable insights.

In this episode of The Snarketing Podcast, we’re joined by none other than Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA). Anna brings her wealth of expertise to the mic, sharing why Out-of-Home (OOH) advertising is not only alive and well—but thriving! 🚀

From the streets to the sky (literally, we talk about the future of ads in outer space!), this episode dives deep into how OOH is reshaping media strategies, and why some of the biggest digital platforms, like Facebook and Google, are doubling down on OOH to supercharge their campaigns.

Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker.

These industry veterans share how they’ve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, smarter, and at a fraction of the cost.

Tune in as Eric and Brett reveal their secret sauce for winning client pitches with micro CVs, the hidden value in charging for creative work, and why flexibility is key to navigating today's chaotic marketing landscape. Plus, they spill on why CMOs are turning to X&O as their go-to problem solvers for urgent brand strategy challenges.

Whether you're a marketing leader or agency pro, this episode is packed with insights on how to adapt, thrive, and rethink what an agency can do.

🧠 Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of The Snarketing Podcast, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. Also: 🔥 The 70-20-10 rule for balancing innovation with proven strategies 📊 How brands like Buffalo Wild Wings use cultural partnerships to stay relevant 🛍️ Why influencers are becoming the key to frictionless shopping 🌍 The convergence of commerce, content, and culture, and what that means for the future 🥬 And yes, saving celery during the Super Bowl! Listen to Colleen’s practical advice on managing complexity while driving growth and innovation. 🎧 #MarketingInnovation #Leadership #RetailMedia #BrandPartnerships #FutureOfMedia #SnarketingPodcast #ColleenHotchkiss

What happens when the world’s largest influencer marketing company gets acquired by a global powerhouse? We’ve got the inside scoop! In our latest episode of The Snarketing Podcast, we sit down with Ryan Detert, Founder & CEO of Influential, for his first podcast interview since the big news broke: Publicis has acquired Influential! 🦁

Here’s what you’ll discover in this must-listen episode:

🔍 The $35 Billion Influencer Marketing Revolution: How this industry is transforming the way brands connect with audiences.

🏆 Why Micro and Nano Influencers Rule: The surprising sweet spot that’s driving the biggest returns in influencer marketing.

💰 Monetizing Niche Accounts: Ryan’s journey from creator to CEO and the secrets behind turning niche passions into profitable businesses.

🤝 Partnerships That Pay Off: The five-year “dress rehearsal” with Publicis that led to a game-changing acquisition.

🔮 The Future of Influencer Marketing: Insights from Ryan’s experience at the White House Creator Economy Summit and what’s next for the industry.

This episode is packed with insights that every marketer, entrepreneur, and creator needs to hear. Whether you're looking to sharpen your strategy or just want to hear from one of the industry’s top minds, this conversation is not to be missed.

No, the same last name is not a coincidence. For the first time, a husband and wife tandem join as co-guests.

In this episode of The Snarketing Podcast, we dive deep into the ever-evolving world of digital media with two marketing powerhouses—Traci Spiegelman, VP, Global Media at Mastercard, and Josh Spiegelman, SVP, Entertainment and Sports Partnerships at Burns Entertainment.

🎧 Highlights: - Their hilarious take on backseat driving, how they met, and working together. - Traci’s innovative work on an inclusive GenAI chatbot. - Josh’s journey in transforming brands and why working with athletes can be harder than working with animals and kids. - And yes, a bit of “in-home marketing” that’ll make you smile, with the help of Leo Messi. - A newlywed game-styled lightning round gone awry. If you're curious about blending work and home life while staying ahead in the marketing game, you won’t want to miss this one.

From running a cocaine empire to award-winning creative agency CEO, meet Vincent Bragg of ConCreates.

Joined by the great Paulie Polacke, ConCreates' Business Development Specialist, this episode is packed with laughter, insights, and jaw-dropping stories!

- Humanizing incarcerated talent: Discover the real stories behind the headlines and the power of family connections. 👨‍👩‍👧‍👦

- Diversity matters: Understand how diverse perspectives drive success. 🌍

- Skill transformation: From criminal histories to creative geniuses – the ConCreates way. 🎨

- Breaking barriers: Activism and progressive partnerships leading the charge. ✊

- Prison tales: Vincent’s kitchen duty dodge story will leave you in stitches! 🍴

- Zero percent recidivism: Learn how creativity can transform lives and reduce repeat offenses. 🌟

- Game-changing opportunities: Find out how their upcoming show is set to revolutionize brand partnerships. 📺

Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀 Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging riders and drivers with interactive, branded content. * Leveraging Digital Out-of-Home (DOOH) advertising for brand success. * Revolutionizing marketing with T Advertising Solutions amidst rising CAC. Don't miss this episode packed with insights and engaging conversations! 🎧

In this episode of The Snarketing Podcast, we engage with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas, exploring a spectrum of topics from innovative storytelling in Paralympics campaigns to entrepreneurial ventures by children and the transformative impact of technology in creativity. Jason discusses leadership and communication in the dynamic advertising industry, emphasizing the importance of understanding cultural contexts and emotional storytelling to connect deeply with diverse audiences. Highlights include insights into Toyota's brand evolution through Olympic sponsorship, the role of advanced tools like Adobe in personalizing creative strategies, and the significance of refined communication skills in professional settings. Tune in to gain valuable perspectives on how creativity, leadership, and technology are shaping the future of advertising. Subscribe for more insightful episodes with a snarky twist!

Catch Doug Jossem, the Head of Food at Walmart Connect, "rolling back" the curtain on retail media! 🛒

Join Matt Wurst and Valerie Vespa as they uncover:

• Retail Media Revolution: Walmart's vision for future growth.
• Doug’s Walmart Walkabouts: Why Doug strolls Walmart aisles weekly.
• Customer Connection: Innovative in-store and digital strategies.
• AI Insights: The real potential of AI in retail.
• Shrinkage: Has Doug ever stolen anything from a Walmart?
• Shelf-help: Strategies for marketers and media executives.
• Data Meets Creativity: Walmart’s balanced marketing approach.

In this episode of the Snarketing Podcast, we uncover the dark secrets and history of English etymology with Jess Zafarris, Director of Content at Ragan Communications and author of "Words from Hell: Unearthing the darkest secrets of English etymology."🌟 📌 Highlights include: - Etymology Fun: The twisted origins of everyday words. - Swear Words: Debunking myths around "shit" and "fuck". - Marketing Relevance: So many of today's marketing language has twisted origins. - Historical Linguistics: The evolution of "luxury" and its societal implications. - Fractional Leadership: The rise of dynamic marketing roles. - AI & Innovation: Jess explores the shift from efficiency to creativity in AI. - Internet Culture: The impact on language evolution and the rise of new dialects.

This episode of "The Snarketing Podcast" goes full creative: a dynamic conversation with Jaime Robinson, Co-Founder and CCO of JOAN Creative. Discover the inventive "Save the Florida Man" campaign, learn Jaime's top impactful marketing campaigns including Kiss and Barbie, and delve into the influence of winning prestigious awards on a creative career.

Explore the origins and philosophy behind JOAN, get a sneak peek into upcoming projects and campaigns, and uncover the importance of embracing your unique creative weirdness.

🎙️✨ Don't miss this episode packed with industry secrets and groundbreaking strategies. Subscribe now for more marketing insights and insider stories!

Get ready to dive deep with a marketing titan as Lou Paskalis takes us through a whirlwind of insights that only a true ad tech hall of famer could provide. Here's a sneak peek of what's in store:

🌐 American Express Excellence: Discover how frontline reps went above and beyond during the Southeast Asia tsunami—booking helicopters to save customers!

🚀 Ad Tech Insights: Learn from Lou's expansive career and his transition to Chief Strategy Officer at Ad Fontes Media.

🤔 War on Truth: Unpacking the era of "alternative facts" and its implications for media and marketing.

🎭 Narrative Mastery: How the art of crafting compelling narratives is crucial in a crowded marketplace.

🛠️ Creator Space Evolution: Explore the convergence of media, technology, and the blurring lines in B2B and B2C.

⏰ Rapid SaaS Launch: The story of launching a business in just 18 days—NASA-style teamwork in action!

📰 News Importance for Marketers: Driving business value and growth by reintegrating news into marketing strategies.

🤝 Unified Marketing Strategies: Lou discusses the need for a unified approach to marketing for sustainable growth.

🏦 Trust in Banking: How technology and transparency are reshaping consumer trust in financial institutions.

🌐 Future Tech Trends: Debating the next big shifts in technology with insights on RMN-CTV dynamics.

Don't miss this enlightening conversation packed with lessons, laughter, and Lou's legendary insights. Tune in and elevate your marketing game! 🔥 #SnarketingPodcast #MarketingInsights #LouPaskalis

In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa welcome Patrick Holly, head of creative at Upwork. Dive into the innovative "Wake and Make" coffee bag project and discover how it turned packaging into a marketing masterpiece.

Explore the future of collaboration as Patrick shares insights on managing remote creative teams, and why he doesn't like the term "gig economy."

Hear Patrick's take on the role of AI in creativity and learn how to view it as a tool, not a threat.

Get a behind-the-scenes look at building content platforms for superstars like Stephen Curry. For freelancers, Patrick reveals underrated skills to stand out on Upwork. Lastly, prepare for the future as we discuss adapting to the evolving landscape of job automation.

Tune in for an insightful conversation on creativity, collaboration, and the future of work.

Head just next door on this Snarketing Podcast episode featuring Andrew Rosen from Nextdoor. Discover how Nextdoor is revolutionizing the way we live, interact, and care for each other in our neighborhoods. Uncover the secrets to creating meaningful connections and fostering wellness in neighborhoods.

Tune in for a journey into the heart of community, health, and innovative marketing. Don't miss Andrew Rosen's insights on creating a kinder, healthier world.

#SnarketingPodcast #CommunityBuilding #HealthWellness #Innovation

In this engaging episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa chat with Kerry Flynn, Media Deals Reporter at Axios, about her experiences in the media industry. Kerry shares insights on the importance of platform expertise in media, iced coffee obsessions, her favorite tech gadget (Meta Ray-Ban sunglasses,) her (a)typical days as a reporter, and tips for content creators. She also discusses the evolution of CNN towards a digital-first organization. And dogs. And Disney, obviously.

Tune in for a blend of snark, insights, and valuable advice from one of the industry's leading voices.

#TheSnarketingPodcast #KerryFlynn #Media #ContentCreation #TechGadgets #ExpertiseInMedia #DigitalMedia #SocialMedia #Advertising #AdTech #JournalismTips #MediaSuccess #CNN #SXSW #ConferenceSnacks #IcedCoffee #MetaRayBanSunglasses #Axios #MediaDealsReporter

In this episode, we explore Paula Blomquist's journey as Chief Experience Officer at GoHealth Urgent Care. Paula shares her passion for noble purpose in marketing health services and emphasizes authenticity and curiosity. She discusses integrating AI in healthcare to enhance customer experiences while maintaining a human touch. Paula also highlights the importance of continuous learning, using curated content and book clubs. She outlines her marketing strategies, including micro-influencers and technology for scaling content. Join us to uncover Paula's insights on creating exceptional healthcare experiences.

In the first episode of the second season of the Snarketing Podcast, TapOnIt CEO and Founder Katie Castillo-Wilson shares invaluable insights for marketers, entrepreneurs and influencers. From securing tech startup funding to the power of gratitude and building a personal audience, Katie covers essential strategies for success. She emphasizes the importance of aligning with investors who share your vision, starting each day with a gratitude journal to foster success, and the necessity for influencers to own their audiences to avoid the whims of algorithm changes.

Additionally, Katie discusses the significance of staying focused on current projects, overcoming challenges with trust and empowerment, mastering authentic networking, and the personal journey and strategies in navigating the complexities of raising funds. Each segment is packed with actionable advice aimed at inspiring listeners to pursue their goals with resilience and strategic planning.

In this captivating episode of "The Snarketing Podcast," we sit down with Jay Russell, the trailblazing Chief Creative Officer and EVP of GSD&M. With a career spanning over two decades and a portfolio brimming with big-brand successes, Jay shares his invaluable insights and personal stories from the advertising world.

Imposter Syndrome. Redefining Briefs. Awards and Super Bowl Excitement. Midwestern Roots. Curiosity & Music. Beyond Formal Education. Origin Spark. Client-Creative Synergy.

Listen to this insightful journey with one of the advertising industry's most influential figures. Jay's unique perspectives and inspiring stories make this episode a must-listen for anyone passionate about creativity, innovation, and the ever-evolving world of advertising.

Casey Terrell is a seasoned marketer in the restaurant and CPG industry. Here's a snapshot of our great conversation with him heading into the Thanksgiving holiday, 2023: 🎨 West Point to LPQ: How a balanced education shaped his marketing approach. 🍟 Outback's Aussie Cheese Fries to Korean snake shots, army experiences and playful pranks at Burger King. 🤹 Modern CMO: Merging tech knowledge and behavioiral science with marketing in the digital era. 👻 Haunted B&B Adventures: Restoring a Victorian B&B and encounters with the ghostly resident, Sophie. 🤝 LinkedIn as a "Fryer's Club:" How his West Point buddies keep him grounded. 🧠 Marketing Clairvoyance: The dream of predicting consumer needs effortlessly. 💻 Digital Marketing Evolution: Witnessing the shift from traditional to data-driven strategies.

Joe Staples, the CCO and a partner at Mother, joins us for a right-brain exploration and conversation that ranges from his creative process, the ideal environment for ideation, client experiences, and even his passion for Brazilian Jiu-Jitsu. Originally from South London, Joe has lived in Australia and the U.S.

We challenge him with some on-the-spot brainstroming for non-clients, and learn how experimenting with a bus stop bench outside his office keeps his team fresh, innovative, and honest.

Doug Zarkin's converation with us could not be more timely. He was just named the new Chief Brand Officer at Good Feet Worldwide LAST WEEK after a decade-long stint as CMO of Pearle Vision and Luxottica. Learn how his leadership transformed Pearle Vision into a Harvard Business School case study on brand revitalization, achieving remarkable profitability and recognition.

But that's not all! Doug has just authored a captivating new book that draws intriguing parallels between marketing and dating. Get ready for an engaging conversation that offers a fresh perspective on building enduring brands that truly resonate. The book “Moving Your Brand Out Of The Friend Zone” is available THIS WEEK at Amazon.