Explore every episode of the podcast The Smart Marketer Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode 243: From Intern to Content Leader - Zach Dampier on Growth, Grit, and Working with Family | 29 Oct 2025 | 00:40:19 | |
Episode 243: From Intern to Content Leader - Zach Dampier on Growth, Grit, and Working with Family Episode Description What does it take to go from intern to indispensable? In this episode, Smart Marketer CEO Molly Pittman interviews Content Coordinator Zach Dampier; her cousin and long-time teammate about his inspiring journey from college intern to running all of Smart Marketer's organic content. Zach shares what he's learned along the way about content strategy, working in customer support, building a career with no roadmap, and navigating family dynamics inside a fast-paced business. "A marketing degree is nice, but it's definitely not needed for this industry." - Zach Dampier Whether you're building a team or building your own career, this episode is full of honest insights, practical advice, and a refreshing look at what it means to grow with a company over time.
You Will Learn:
Links & Resources:
Timestamps (Chapters): 00:00 – Intro from Anthony + Why This Episode Matters
Your Engagement Matters! Thank you for tuning in! If you enjoyed this episode, please support the show:
Serve the World Unselfishly and Profit. | |||
| Episode 242: The Truth About Creative Volume, Meta's Shift, and What Still Works (Part 2 with Ben Bennett) | 22 Oct 2025 | 00:51:57 | |
Episode 242: The Truth About Creative Volume, Meta's Shift, and What Still Works (Part 2 with Ben Bennett) Episode Description In this second part of their deep-dive conversation, Molly Pittman sits down with Smart Marketer's Creative Director Ben Bennett to map out the exact creative systems used to produce dozens of high-performing ads every single month. From team structure to tooling to hook variation strategies, Ben shares how Smart Marketer builds volume without sacrificing quality. You'll hear how they hire and test for the Creative Strategist role, why UGC needs a better incentive model, and how tools like ClickUp help make the whole system run. "We've figured out how to multiply creative without multiplying chaos and this is how we do it." – Molly Pittman You Will Learn:
00:00 – Anthony intro + Omnisend offer If you enjoyed this episode, we'd love your support:
Serve the world unselfishly and profit. | |||
| Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works | 15 Oct 2025 | 00:34:10 | |
Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works Episode Description Everyone's talking about creative volume but more doesn't always mean better. In this honest, behind-the-scenes conversation, Molly Pittman and Smart Marketer's Creative Director Ben Bennett unpack the current state of paid creative in a post-Andromeda world. From team leadership to what Meta is really optimizing for, this is the high-level conversation marketers need right now. "You're never going to put the wrong image in front of the right person and get a conversion." – Ben Bennett You'll learn why more assets don't equal better performance and how to feed the algorithm with the signals it actually needs. You Will Learn
00:00 – Welcome from Anthony: New two-part series with Molly & Ben Thank you for listening! Your support helps this podcast thrive. If you enjoyed this episode, please:
Serve the World Unselfishly and Profit. | |||
| Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead) | 08 Oct 2025 | 00:12:57 | |
Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead) Meta just launched its biggest algorithm update in years! If your ads started tanking in August, Andromeda could be the reason. In this game-changing episode, Smart Marketer's agency director, Pep Hufen, reveals how Andromeda is reshaping the ad platform from the ground up and what you must do to stay ahead. "Think of it as Meta completely rebuilding the engine of a car while you are still driving it." – Pep Hufen Episode DescriptionAre your Meta ads underperforming lately? You're not alone. In this episode, Pep Hufen breaks down Meta's new Andromeda update; an overhaul of the Facebook Ads engine that's leaving many advertisers behind. From collapsing campaign structures to rethinking creative strategy, this episode gives you the exact playbook Smart Marketer is using to help clients thrive in the new landscape. With millions in monthly ad spend under management, Pep shares real case studies, what's actually working post-Andromeda, and the critical mistakes to avoid if you want to keep acquiring new customers in 2025. You Will Learn:
00:00 – Introduction: Meet Pep & The Meta Shake-Up Thank you for tuning in! This podcast thrives because of your support. If you got value from today's episode, please:
Serve the World Unselfishly and Profit! | |||
| Episode 239: Protecting Your Brand in 2025 – SMS Compliance, Copycat Stores & Strategic Defense | 01 Oct 2025 | 00:22:57 | |
Ep. 239: Protecting Your Brand in 2025 – SMS Compliance, Copycat Stores & Strategic Defense Episode Description What happens when a new law could cost you $10K… or worse, someone clones your website and starts stealing your customers? In this exclusive Mentor Table session, John Grimshaw and Molly Pittman tackle two major challenges facing DTC brands in 2025: new SMS compliance laws in Texas and a real-world case study of how Antler Rings shut down a full-blown copycat website. This episode gives you practical tools, mindset shifts, and proactive strategies to protect your brand—and your bottom line. "We're going to have to play more defense in general. It's just easier for people to shortcut this stuff." – John Grimshaw You Will Learn:
00:00 – Welcome: Mentor Table Exclusive + Omnisend SMS Promo Thanks for listening! If this episode helped you, we'd love your support: ⭐️ Leave a 5-star review on Apple Podcasts Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone | 24 Sep 2025 | 01:25:24 | |
Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone Episode Description Want to crush Q4 this year? 💥 In this special webinar replay, John Grimshaw (Smart Marketer CMO), Ezra Firestone, and Greg from Omnisend reveal their proven 2025 Black Friday Cyber Monday Playbook. From offer structures that boost cart value to ad strategies that cut through the noise to automation tweaks that unlock hidden revenue, this is the exact system Smart Marketer clients and brands are using to maximize profits this holiday season. "The truth is if you just focus like a laser on Black Friday and Cyber Monday, you are leaving more than 80% of the money on the table." – John Grimshaw You Will Learn
00:00 – Welcome & Why Q4 Planning Matters Thanks for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please:
Serve the World Unselfishly and Profit! | |||
| Episode 237: Haunted Houses, Taylor Swift & Trivia Nights: An Unexpected Journey to Smart Marketer | 17 Sep 2025 | 01:14:58 | |
🎙 Episode 237: Haunted Houses, Taylor Swift & Trivia Nights: Paul Kalnitzky's Unexpected Journey to Smart Marketer Episode Description What do haunted houses, radio gigs, trivia nights, and Taylor Swift have in common? Paul Kalnitzky. In this raw and hilarious episode, Molly Pittman sits down with Smart Marketer's very own product and community manager to unpack his unexpected journey—from flipping golf carts at a haunted house to becoming the heart of Smart Marketer's mastermind. This is more than a career story, it's a masterclass in authenticity, creative problem-solving, and following your weird (even if it involves skeletons puking green slime). "If you just keep showing up as who you really are, eventually someone's going to notice." – Paul Kalnitzky You Will Learn:• Why showing up authentically is the ultimate career hack 00:00 – Welcome: Haunted Houses, Taylor Swift & Trivia?! If you laughed, cried, or nodded along with Paul's story, do us a favor: ⭐ Leave a 5-star review on Apple Podcasts Serve the World Unselfishly and Profit! | |||
| Episode 236: Safe Sleeve's First 60 Days On Omnisend | 10 Sep 2025 | 00:49:18 | |
Episode Title SafeSleeve's First 60 Days on Omnisend Episode DescriptionWhat happens when you migrate to Omnisend? In this episode, John Grimshaw sits down with Ezra Firestone and Omnisend's CEO, Rytis Lauris, to share the behind-the-scenes story of SafeSleeve's first 60 days on the platform. Spoiler: Just by migrating to Omnisend, before adding any new automations or campaigns, SafeSleeve projected an additional $100,000 in annual revenue. "If you're doing under 25 to 30% of your revenue from email, you ain't working hard enough." – Ezra Firestone You Will Learn
00:07 – Intro by Anthony: Why this episode matters Thank you for tuning in! If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers. Leave a 5-star review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407 Serve the World Unselfishly and Profit | |||
| Episode 235: Email Deliverability Troubleshooting: A Real-World Case Study from Mentor Table Office Hours | 03 Sep 2025 | 00:27:47 | |
Episode 235: Email Deliverability Troubleshooting: A Real-World Case Study from Mentor Table Office Hours Episode Description Your emails might look great, but are they even landing in inboxes? In this Mentor Table Email Office Hours session, you'll sit in on a real-time troubleshooting call with Heather and Matt from the Smart Marketer email team as they help a founder navigate a frustrating deliverability issue. If you're sending emails and seeing sudden dips in opens, strange bounce patterns, or deliverability issues with major inbox providers then this is for you. "It's difficult to diagnose any one thing. A lot of it is just making sure you're tightening up sending practices." – Matt You'll hear common mistakes, how to fix them, and advanced tips to keep your list healthy and compliant so you can keep driving sales. You Will Learn:
00:00 – Intro: Mentor Table Email Office Hours Enjoyed this episode? We'd love your support.
Serve the World Unselfishly and Profit.
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| Episode 234: How to Build High-Converting Product Pages (with Kurt Elster) | 27 Aug 2025 | 00:23:19 | |
Episode 234: How to Build High-Converting Product Pages (with Kurt Elster) Episode Description Are your product detail pages costing you conversions? In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today's eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Amazon, Walmart, Tactical Baby Gear, and more—along with the essential elements every product page must have to convert browsers into buyers. "The product detail page... it's where the purchase decision happens." – Kurt Elster This is one of those episodes you'll want to take notes on. Let's level up your product pages. You Will Learn:
00:00 – Intro: Why PDPs Are the Most Important Page in Your Store Thanks for tuning in! If you enjoyed this episode, please take a second to:
Serve the World Unselfishly and Profit! | |||
| Episode 233: The NEW Way of Running Facebook Ads in 2025 | 20 Aug 2025 | 00:13:59 | |
Episode Description Facebook ads have changed again. In this episode, Pep Hufen pulls back the curtain on the four simple guidelines Smart Marketer's agency is using right now to spend smarter, scale faster, and stay profitable in 2025. From building streamlined campaigns that make data crystal clear to using a "Golden Triangle" tracking system, Pep reveals exactly how to keep your top-performing ads alive for months without creative burnout. "I can guarantee you that you'll look at Facebook ads differently." – Pep Hufen You Will Learn
00:00 Introduction from Anthony and Omnisend sponsor note Thank you for tuning in! Your support helps us keep delivering strategies that work in today's fast-changing marketing landscape. 📢 Leave a 5-star review on Apple Podcasts: Click Here Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 232: From $1/Day to $100,000/Day – Scaling Your Facebook Ad Spend | 13 Aug 2025 | 00:18:22 | |
Episode 232: From $1/Day to $100,000/Day – Scaling Your Facebook Ad Spend (The Right Way) Episode Description "If you want to scale your ads, it all comes down to messaging, offers, and tracking." – Pepijn Hufen Whether you're running ads for the first time or managing big budgets, this episode gives you a clear roadmap to scale responsibly—without burning cash. You Will Learn
Links & Resources
Timestamps (Chapters) 00:00 – Intro by Anthony: Why this episode matters now Your Engagement Matters Leave a 5-star review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407 Serve the World Unselfishly and Profit | |||
| Episode 231: How We Doubled Ad Spend in 60 Days (And Boosted Revenue by 65%) | 06 Aug 2025 | 01:10:43 | |
Episode 231: How We Doubled Ad Spend in 60 Days (And Boosted Revenue by 65%) Episode Description "If you could spend more money tomorrow and know you were going to make more money, you would. So why aren't you?" You Will Learn
From Our Media Buyer, Dominique Noble: 5 Keys to Success
Links & Resources Smart Marketer – https://smartmarketer.com Timestamps (Chapters) 00:57 – What's Working Now in Paid Ads: Molly kicks off the episode with key themes Your Engagement Matters Leave a 5-star review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407 Serve the World Unselfishly and Profit | |||
| Episode 230: What's Working Mid-2025, Part 4 – Mindset (Part 2) My Dad Died and It Sucked, But It's Also Been the Most Beautiful Thing That's Happened in My Life | 30 Jul 2025 | 00:23:32 | |
Episode 230: What's Working Mid-2025, Part 4, Mindset (Part 2) "My Dad Died and It Sucked, But It's Also Been the Most Beautiful Thing That's Happened in My Life" Episode DescriptionIn this powerful continuation, Molly Pittman picks up where Part 1 left off and shares the final seven lessons she learned after losing her father. This isn't just about grief. It's about redefining success, leadership, and what it means to fully live. If you're feeling stretched, stuck, or just want to lead with more presence, this episode will move you. "Presence is often more healing than fixing." – Molly Pittman These reflections will shift how you build your business, love your people, and show up for yourself. You Will Learn:
00:00 – Intro, Picking up where Part 1 left off If you're getting value from this series, share it with a marketer or business owner you know. Serve the World Unselfishly and Profit. | |||
| Episode 229: What's Working Mid-2025, Part 4 – Mindset (Part 1) My Dad Died and It Sucked, But It's Also Been the Most Beautiful Thing That's Happened in My Life | 23 Jul 2025 | 00:36:11 | |
Episode 229: What's Working Mid-2025, Part 4 – Mindset (Part 1) "My Dad Died and It Sucked, But It's Also Been the Most Beautiful Thing That's Happened in My Life" Episode DescriptionIn this deeply personal episode, Molly Pittman reflects on the sudden loss of her father, and the powerful lessons it's taught her about life, business, and what truly matters. If you're navigating grief, burnout, or just feeling disconnected from your purpose, this raw and reflective solo episode will meet you where you are. "Our only sole purpose here on Earth is to be ourselves and to give and receive love." – Molly Pittman From presence to portals, Molly shares six transformative insights that have shifted how she leads, lives, and loves. You Will Learn:
00:00 – Intro: A Personal Episode About Loss, Mindset and Growth If you're getting value from this series, share it with a marketer or business owner you know. Serve the World Unselfishly and Profit. | |||
| Episode 228: What's Working Mid-2025, Part 3, Conversion Rate Optimization with John Grimshaw | 16 Jul 2025 | 00:26:45 | |
Episode 229: What's Working Mid-2025, Part 4, Conversion Rate Optimization with John Grimshaw Episode Description In this episode of the summer series, Smart Marketer CMO John Grimshaw breaks down one of the most overlooked growth levers in digital marketing: conversion rate optimization. Whether you're optimizing headlines, simplifying your landing pages, or bundling smarter offers, these case studies from Boom, Pretty Farm Girl, and SafeSleeve show you exactly what's working right now. "Bringing more money in when you drive a sale is the easiest way to grow the business." – John Grimshaw This episode is packed with actionable takeaways and real client wins, including major lifts in AOV and conversion rates across three different brands. You Will Learn:
00:00 – Intro, Wrapping up the Summer Series If you're getting value from this series, share it with a marketer or business owner you know. Serve the World Unselfishly and Profit. | |||
| Episode 227: What's Working Mid-2025, Part 2 - Improving Retention and Monetization Strategies with Email and SMS | 09 Jul 2025 | 00:28:27 | |
Episode 227: Improve Retention and Monetization Strategies with Email and SMS - What's Working Mid-2025, Part 2 Episode Description Retention is the engine behind sustainable growth, and it's more important than ever in 2025. This is part 2 of a 4-part series on what's working right now in direct-to-consumer marketing. In this follow-up episode, Molly Pittman and John Grimshaw share four tactical retention and monetization strategies using email and SMS. These are the backend wins that help you convert more leads into buyers and get the most value from your list. If you want to engage customers, drive more revenue, and make your messages stand out in 2025, this one's for you. "You absolutely need to be thinking also, which emails get the most engagement. How do I find different destinations I can send people to besides collection pages, besides product pages, besides offer pages to get them interested."
00:00 – Intro from Anthony and Ezra's Omnisend Endorsement If you're getting value from this series, share it with a marketer or business owner you know. Serve the World Unselfishly and Profit. | |||
| Episode 226: What's Working Mid-2025 In Paid Traffic - 5 Paid Ad & Offer Strategies Driving Results | 02 Jul 2025 | 00:48:47 | |
Episode 226: What's Working Mid-2025 - 5 Paid Ad & Offer Strategies Driving Results Episode Description The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John Grimshaw share five strategies that are helping businesses generate better results in 2025. Whether you're working on ads, funnels, or creative, this episode gives you practical ideas to tighten up your offers, test smarter, and set up growth for the next six to twelve months. "People want the prescription. People want to be told what to do for the scenario that they are in or the outcome that they want." – Molly Pittman You Will Learn
00:00 – Episode Intro & Mid-Year Marketing Insights If you found this episode helpful, please take a second to follow, review, and share the show. It helps us reach more marketers and business owners looking for what's working now.
Serve the World Unselfishly and Profit. | |||
| Episode 225: How We Scaled Meta Ad Spend from $500/Day to $5K/Day | 25 Jun 2025 | 00:34:54 | |
Episode Title How We Scaled Meta Ad Spend from $500/Day to $5K/Day Episode DescriptionWhat does it really take to scale ad spend 10x—and still stay profitable? In this in-depth case study, Smart Marketer's Pep Hufen shares how our agency helped Pretty Farm Girl grow fast using Advantage Plus campaigns, conversion-focused landing pages, and sharp backend tracking. "Advertising is acceleration. We cannot fix a broken offer." – Pep Hufen If you want the full breakdown of creative structure, data-driven testing, and campaign strategy that got this brand a 7x ROAS, this episode is for you. You Will Learn
00:02:41 – Intro to Pretty Farm Girl: Family-run brand and niche positioning If you enjoyed this episode:
Serve the World Unselfishly and Profit. | |||
| Episode 224: The AI Ad Playbook - How to Save Time, Create Better Hooks & Scale Your Campaigns | 18 Jun 2025 | 01:00:03 | |
Ep 224: The AI Ad Playbook — How to Save Time, Create Better Hooks & Scale Your Campaigns Episode Description How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you through Smart Marketer's complete AI workflow. You'll learn how to use ChatGPT for deep customer research, how to write high-converting hooks in minutes, and how to train AI to write like your brand. Pep also shares how Meta's new tools are reshaping creative testing and what that means for marketers in 2025. "AI is not replacing us. It's a tool to accelerate things that we intuitively already know pretty well." – Pep Hufen Whether you're AI-curious or already experimenting with automation, this episode is your tactical guide to doing more with less—without sounding robotic. What You'll Learn
Smart Marketer – smartmarketer.com 00:00:00 – Welcome & Episode Overview 00:07:04 – The Mindset Shift: AI as a Mentor 00:11:17 – What You'll Learn in This Episode 00:20:45 – Deep Research Prompt Walkthrough 00:29:51 – Evaluating & Refining AI-Generated Hooks 00:34:34 – Training ChatGPT with Your Brand Voice 00:41:23 – Meta AI Copy Variations: Real Results 00:56:27 – AI Search Optimization & The Future of Commerce Thanks for listening to The Smart Marketer Podcast. If you got value from this episode, please help us grow:
Serve the World Unselfishly and Profit. | |||
| Episode 223: Cracking the Code on AppLovin Ads - A New Traffic Channel for DTC Brands | 11 Jun 2025 | 00:24:54 | |
Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands Episode Description If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that's scaling DTC brands like Breeze and Boom. Discover why this mobile-first platform is outperforming Google for some advertisers, how it works, and why it might just be your next great opportunity for customer acquisition. Plus, Pep shares a step-by-step walkthrough of how Smart Marketer tested it with Boom Beauty and what you need to know to get started. "I've given you an overview of AppLovin and hopefully also I've shown that hey, there are actually platforms coming up that can compete with performance actually with Meta and Google." – Pep Hufen You Will Learn
Thanks for tuning in. This episode was packed with data-backed strategy and firsthand testing insights. If it helped you think differently about ad platforms:
Questions or feedback? Email support@smartmarketer.com. Serve the World Unselfishly and Profit. | |||
| Episode 222: Build Your E-Commerce Site Right: How to Turn Browsers into Buyers | 04 Jun 2025 | 00:21:12 | |
Episode Description Your website is more than a digital storefront—it's the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors into loyal customers. If you want to build a brand that lasts (not just a business that sells), this is your roadmap. "Get out of your own way. Your customers don't care how pretty your site is—they care how easy it is to buy." — Kurt Elster You Will Learn:
Enjoyed this episode? Help us spread the word! Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) | 28 May 2025 | 00:47:41 | |
Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) Episode Description Plus, for those of you who love a visual learning experience, there's a full video version of this episode on YouTube—complete with on-screen graphics and tool demos. Check it out! "These are five ways I think are really good ways to start using AI—without having to be technical." – Pep Hufen 🔑 You Will Learn
00:00 – Introduction: 5 AI tools that save time
If you're loving this episode, help us keep the value flowing:
Thanks for listening—and remember, Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 220: Marketing That Actually Works: Ezra & John's Real-Time Q&A for Entrepreneurs | 21 May 2025 | 00:58:32 | |
Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live! Episode Description Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now's your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From homepage split tests to pricing strategy, influencer marketing to staying motivated—this episode covers the full journey of building and growing a business. "Doubt and worry is not energy that's useful." – Ezra Firestone Whether you're scaling a product brand, launching a course, or navigating burnout, this session is packed with both tactical gold and mindset wisdom. You Will Learn:
01:02 – Live Q&A Kickoff with Ezra Firestone 04:18 – What's the Most Profitable Split Test You've Run Lately? 10:03 – Are You Moving Budget from Homepage to Landing Pages? 11:55 – How Many Tests Should You Run at Once? 12:50 – How Do You Split Spend Between Conversion vs. Brand Marketing? 15:47 – What's the Difference Between an Influencer and an Ambassador? 21:19 – What Should I Do About the 30% Tariff Hike from China? 26:26 – How Should I Design Ad Creative for Info Products or SaaS? 33:17 – Why Lead Gen & Long Sales Cycles Matter for High-Ticket Products 35:33 – How Can I Get Local Clients When I'm in a Tourist-Heavy Area? 40:27 – I've Been in Business 4 Years and Still Struggling—What Now? 45:11 – What's Your "Source of Truth" for Data? 48:07 – How Can I Stay Authentic While Grieving? 53:51 – Should I Launch My Coaching Offer Under My Existing Brand? 55:15 – What's a Brand You're Loving Right Now? Thank you for tuning in to the Smart Marketer Podcast! 🎧
Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 219 -The Email Audit Framework That Unlocks Revenue You're Missing | 14 May 2025 | 00:21:57 | |
Episode 219 The Email Audit Framework That Unlocks Revenue You're Missing Episode Description Email marketing still works—but only if you treat it like a growth engine, not an afterthought. In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. After auditing multiple accounts, John highlights the patterns he sees again and again—and how you can fix them to make email a real profit center. "Go in and see what's being done day to day. Are you getting forward progress, forward motion?" – John Grimshaw You'll learn the four-part framework, why list quality is more important than ever, and how to make your campaigns and flows work together—without gimmicks. You Will Learn:
00:45 – John Grimshaw: Why I'm fired up about this episode Thanks for tuning in to The Smart Marketer Podcast! ✅ Follow and subscribe wherever you listen Let's keep growing together—Serve the World Unselfishly and Profit 🚀
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| Episode 218: Sell Sooner, Not Sorer: The Entrepreneur's Guide to a Smart Exit | 07 May 2025 | 00:14:46 | |
🎙 Episode 218: Sell Sooner, Not Sorer: The Entrepreneur's Guide to a Smart Exit Episode Description What's the best time to sell your business? Hint: It's not when you're burned out. In this exclusive segment from Smart Marketer's Smart Business Exit course, Ezra Firestone is joined by Brad Wayland and Chris Moore of Quiet Light to break down why successful businesses are more attractive to buyers—and how to position yours for maximum value, even if you never plan to sell. "You want to run your business like you're always going to sell it, but you're never going to sell it. You got to love it." – Chris Moore Whether you're planning an exit or just want to build a more scalable and sellable company, this is a must-listen episode packed with honest advice and deep experience. ✅ You Will Learn:
00:01:21 – The #1 Mistake: Trying to Sell Without a Plan If you loved this episode, help us grow:
Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 217: John's DTC Brands to Watch: Whym and the 5-Step Formula for Better Offers | 30 Apr 2025 | 00:36:03 | |
🎙️ Episode 217: John's DTC Brands to Watch – Whym and the 5-Step Formula for Better Offers Episode Description ✨ "Nobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell." – John Grimshaw This episode is a deep dive into how Whym, a mystery travel company, revitalized an "outdated" industry by wrapping a brilliant offer around a simple service. John Grimshaw unpacks how surprise, novelty, and personalization create viral, high-converting experiences—and he shares his 5-part offer formula that you can use in any business. If you're tired of bland messaging and weak conversions, this one's for you. Learn how to build offers that actually move people to buy. 💡 You Will Learn:
00:00 – Welcome & Intro (Anthony + Molly) 02:13 – John's Segment: What Makes a Brand Worth Watching 04:28 – What Is an Offer? Why It Matters More Than Creative 06:08 – Step 1: Define the Product or Service 06:55 – Step 2: Create Relevance – The "Why Now?" 08:22 – Step 3: Identify Your Audience 09:45 – Step 4: Give a Reason to Act Now 11:57 – Step 5: Sell the Transformation 16:55 – Case Study: Whym's Irresistible Offer Strategy 23:36 – Identity, Novelty & Why Whym Nails It 28:40 – Key Takeaway: Add Novelty to Win in DTC If you enjoyed this episode, here's how to support the show: 📢 Leave a 5-star review on Apple Podcasts – Click Here Serve the World Unselfishly and Profit 🚀 | |||
| Episode 216: Why Now Is the Best Time to Start an Ecom Business | 23 Apr 2025 | 00:13:29 | |
🎙 Episode 216: Why Now Is the Best Time to Start an Ecom Business Episode Description "This is the best time, I think, better than when I got into the industry over 15 years ago to get started in e-commerce." – Ezra Firestone In this special episode, we're pulling back the curtain on an exclusive session from the Smart eCommerce course. Ezra Firestone is joined by Laura Paladino and Kurt Elster to talk about the evolution of ecommerce—and why there's never been a better moment to dive in. From Laura's journey working four jobs (including Cracker Barrel) to becoming Director of Retention at an 8-figure brand, to Kurt's eBay hustle during the Furby craze, you'll walk away inspired—and armed with strategic advice on how to grow in this booming industry. You Will Learn:
02:17 – Ezra shares why this is the best time to start in ecommerce Thanks for tuning in 🙌 If this episode brought you value:
Serve the World Unselfishly and Profit 🚀 | |||
| Episode 215: Winning Ad Creative: What Works Now & How to Measure It | 16 Apr 2025 | 01:00:39 | |
Episode 215 – Smart Marketer Show Winning Ad Creative: What Works Now & How to Measure It Episode Description What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real sales—from emotional resonance to performance metrics. You'll learn why good creative starts with empathy, how to identify your strongest hooks, and which numbers really matter. Plus, we introduce a brand-new metric (yes, we named it), and show you how AI is changing the creative game—without replacing your team. "If your ad doesn't have a heart, it will not perform well." —Ben Bennett You Will Learn
02:05 – Meet Ben Bennett: Creative Director at Smart Marketer Enjoyed this episode? Leave us a review, share it with a marketer who needs better ad creative, and don't forget to subscribe for weekly insights from the Smart Marketer team. | |||
| Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 | 09 Apr 2025 | 00:43:35 | |
Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description 2024 was a year that tested every marketer's resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches. From managing over $600M in ad spend to navigating the emotional highs and lows of leadership, Molly pulls back the curtain on what's really working in 2025—and how to stay human in the age of AI. You'll walk away with tactical strategies to boost your ad performance and a renewed sense of purpose and confidence as a marketer, creator, or entrepreneur. "You will always outperform other advertisers—even [those] that are tactically better than you in the platform because you understand the psychology, and you are not just selling a product or service in the news feed." – Molly Pittman You Will Learn
Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you're tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow. Learn more at smartmarketer.com/hyros Links & Resources
00:30 – Intro: What You'll Learn and Why It Matters If this episode hit home for you, do us a favor:
Serve the world unselfishly and profit! | |||
| Episode 213: What's Working Now in Ecomm: Hook Strategy, AI Signals & Smarter Offer Design | 02 Apr 2025 | 00:46:08 | |
This week, Molly Pittman and Brett Curry are pulling back the curtain on what's working right now in digital marketing—and what's not. From creative hooks and audience targeting to offer structure and AI-powered platform changes, this episode is stacked with real-world strategies to help you stay profitable and ahead of the curve. As marketing shifts and tracking becomes trickier, it's more important than ever to get your data right. That's why we're proud to have Hyros supporting this episode—a platform built to give marketers crystal-clear attribution so you can stop guessing and scale with confidence. If you're serious about understanding what's actually driving your sales, Hyros is the tool that gives you the truth you need to win. "If you don't know what's working, you can't scale. The best brands are doubling down on the right hooks and smarter systems." – Molly Pittman You Will Learn: • How to track your top-performing creative hooks and scale with confidence • The #1 variable that drives success on Meta (after analyzing $1B+ in ad spend) • Why engagement is more powerful than conversion when testing new messages • A practical system for mapping hooks, angles, and campaign goals • How to use your creative to replace targeting as AI takes over • The "system vs. product" strategy that instantly boosts AOV and LTV • Real examples of creative that doubled revenue and unlocked new markets • Why Flewd's bath brand is one of the smartest DTC models to study right now Episode Sponsor – Hyros Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you're tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow. 👉 Learn more at Hyros.com Links & Resources: • Smart Marketer – smartmarketer.com • Molly Pittman – mollypittman.com • Follow us on Instagram – @smartmarketer • Smart Marketer Live Tickets – smartmarketerlive.com • Flewd Stress Care – flewdstresscare.com • Recovery Labs – recoverylabs.com • Hyros – hyros.com Timestamps: 00:36 – Pickles & Platforms: The Wild World of DTC 00:02:56 – Codifying Hooks For Scalable Growth 00:06:21 – One Message, Big Risk 00:14:48 – The Power of Engagement Over Attribution 00:31:38 – Don't Sell A Product, Sell A System 00:36:28 – Skittle Nails & The Power of Regrame Your Engagement Matters! Thank you for tuning in! If you got value from this episode, we'd be so grateful if you'd: • ⭐ Leave a 5-star review on Apple Podcasts – Click Here • 📲 Share this episode and tag us @smartmarketer • 💬 Got feedback? Send us a note at support@smartmarketer.com Serve the World Unselfishly and Profit! 🚀
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| Episode 212: The 2025 Marketing Shift: How to Stay Ahead in a Changing Landscape | 26 Mar 2025 | 01:06:10 | |
In this exclusive live session from Smart Marketer Live, Molly Pittman and John Grimshaw dive into the biggest challenges businesses face in 2025 and, more importantly, the strategies you need to stay ahead. From rising ad costs to shifting consumer behavior and increased competition, this episode is packed with insights on how to adapt and thrive. "We're in the middle of a major shift. The businesses that succeed in 2025 are the ones that pivot fast, embrace change, and double down on what works." – Molly Pittman You Will Learn:• Why ad costs are rising (and what you can do about it) • Smart Marketer – smartmarketer.com
Time Stamps: • 00:00 – Introduction: The 2025 Marketing Shift Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please take a moment to: • 📢 Leave a 5-star review on Apple Podcasts – Click Here Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 211: Scaling Faster: The Metrics That Actually Matter | 19 Mar 2025 | 01:00:37 | |
Are you still tracking Customer Lifetime Value (LTV)? If so, it's time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve monetization, and acquire the right customers. "If you're only tracking LTV, you're missing the full picture of how revenue is really flowing in your business." – John Grimshaw You Will Learn:
00:00:00 – Introduction: Why LTV is Outdated & What to Track Instead Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers. 📢 Leave a 5-star review on Apple Podcasts: Click Here Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 210: DTC Brands to Watch: Plufl Brand Study | 12 Mar 2025 | 00:32:53 | |
Molly Pittman is back with another DTC Brands to Watch episode, and this time she's diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space. "Plufl took a familiar product and reimagined it. This is a case study in creative branding and audience expansion." – Molly Pittman You Will Learn:• How Plufl transformed a commodity into a viral DTC product.
TIME STAMPS: 00:00:00 – Introduction: Brands to Watch – Plufl Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers. 📢 Leave a 5-star review on Apple Podcasts: Click Here Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 209: Scaling With Heart | 05 Mar 2025 | 00:30:11 | |
Episode Description In this powerful episode, Molly Pittman shares her inspiring journey of integrating purpose-driven work into her entrepreneurial career. Recorded live at the Four Rooms Mastermind, Molly discusses how her experience building the Fields of Freedom dog rescue has transformed her business, fueled personal growth, and reinforced the importance of structured generosity. She also reveals actionable insights on how entrepreneurs can create lasting impact while scaling their companies. "Your energy source must go beyond just business—it must come from something deeper, something that fuels you for the long game." – Molly Pittman You Will Learn:
LINKS:
TIME STAMPS: YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please take a moment to:
Serve the World Unselfishly and Profit! | |||
| Episode 208: More Revenue, Better Customers: The Marketing Levers That Work | 26 Feb 2025 | 01:01:28 | |
Molly Pittman is back with an unfiltered look at what's working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and leveraging email warming campaigns to drive engagement. "They key to winning in 2025? Focus on what your customer needs, optimize for revenue, and stay adaptable." – Molly Pittman You Will Learn:
LINKS:
TIME STAMPS:
YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers. 📢 Leave a 5-star review on Apple Podcasts: Click Here Serve the World Unselfishly and Profit! 🚀 | |||
| Episode 207: How NutriPaw Scaled to an 8-Figure Pet Brand | 19 Feb 2025 | 00:41:19 | |
Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with valuable takeaways! "You get to a place where no one truly understands your business like you do, and that's both a blessing and a curse." – Connor Westby You Will Learn:
LINKS: TIME STAMPS: 00:00:26 – Meet Connor: His Background & How He Started NutriPaw YOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support helps keep this podcast thriving. If you enjoyed this episode, please take a moment to:
Serve the World Unselfishly and Profit! | |||
| Ep 206 The Road to 2025: Smart Marketer's Lessons, Growth & What's Next | 12 Feb 2025 | 00:32:22 | |
Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025! After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they've made to build momentum in 2025. From simplifying operations to leveraging AI and focusing on community, this episode is packed with actionable insights to help you navigate the evolving digital marketing landscape. "2024 was tough, but it forced us to refine our business in the best way possible." – Molly Pittman You Will Learn:
00:00 – Introduction: The Return of Smart Marketer Podcast: Why We Took a Break & What's Changed Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers. 📢 Leave a 5-star review on Apple Podcasts: Click Here Serve the World Unselfishly and Profit! 🚀
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| Ep 205 DTC Brands to Watch: Flewd Stress Care | 05 Feb 2025 | 00:28:55 | |
Molly Pittman is kicking off the Brands to Watch series with Flewd Stress Care, a company transforming the bath salts industry with innovative, stress-reducing solutions. Learn how their unique product positioning, strong branding, and smart marketing tactics have made them a standout in the DTC space. "They've taken a familiar product and made it better. This is a masterclass in branding and marketing." – Molly Pittman
You Will Learn: • How Flewd Stress Care transformed a commodity product into a must-have wellness essential. • The power of problem-solving product positioning and messaging. • Why their Us vs. Them marketing strategy is so effective. • How they use UGC and testimonials to drive conversions. • The secret behind their subscription model success. • What makes their promotions and bundles so compelling.
LINKS: • Flewd Stress Care – flewdstresscare.com • Molly Pittman – mollypittman.com • Smart Marketer – smartmarketer.com
TIME STAMPS:
00:00 – Introduction: Brands to Watch: Flewd Stress Care 00:00:44 – How Molly Discovered Flewd Stress Care 00:01:39 – Why Flewd 's Product Innovation Stands Out 00:05:00 – The Power of Problem-Solving Products 00:08:09 – Marketing Strategy: From Ads to Checkout 00:12:06 – Subscription Model & Customer Retention 00:18:27 – Winning with Strategic Promotions 00:22:06 – Why Their Facebook Ads Are So Effective 00:24:59 – Final Thoughts & Key Takeaways
YOUR ENGAGEMENT MATTERS!
Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #WeOutHere
💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀 | |||
| Ep 204 Achieving Balance and Longevity in Business: Insights with Ezra Firestone | 29 Jan 2025 | 00:20:45 | |
Ezra Firestone shares insights on maintaining balance and longevity in business. He explores the importance of sustainable business strategies, personal well-being, and the mindset needed to navigate entrepreneurship successfully. Through real-life experiences and reflections, Ezra highlights how consistency, self-care, and strategic decision-making contribute to long-term success. Whether you're an established entrepreneur or just starting out, this episode provides valuable perspectives on achieving both business and personal fulfillment.
"The future is shaped by those who act today. Identify your opportunities and lean into them." – Ezra Firestone You Will Learn: • The role of consistency in long-term success. • How to avoid burnout and stay energized for the journey. • Insights on setting boundaries and achieving work-life balance. • Why routines and intentionality are critical for personal and business growth. • Strategies for maintaining mental, emotional, and physical well-being. • How to foster community and connection in an increasingly isolated world. LINKS: • Smart Marketer – smartmarketer.com • Mentor Table – landing.smartmarketer.com/pages/mentor-table TIME STAMPS:
00:00 Intro 00:01:03 Ezra's Tips 00:03:43 The Importance Of Work-Life Balance 00:09:03 Creating Space for Strategic Thinking 00:13:23 Why Mental Consumption Impacts Your Outcomes 00:14:47 The Power of Community and Connection 00:16:11 The Power of Concsciousness Shifts 00:17:25 Balancing Work, Life, and Personal Joy YOUR ENGAGEMENT MATTERS! Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU. If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have feedback or questions? Email us at support@smartmarketer.com. And remember, Serve the World Unselfishly and Profit.
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| Ep 203 6 Business Growth Strategies for 2025 | 22 Jan 2025 | 00:25:42 | |
Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you're navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly's got you covered.
"Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025." – Molly Pittman You Will Learn: • How changes at Meta are reviving organic growth opportunities. • The secret behind self-liquidating offers to scale customer acquisition. • Strategies for increasing customer lifetime value. • Why TikTok Shop is the next big thing in e-commerce. • How to leverage AI agents to streamline your marketing. • The importance of building community and connection. LINKS: • Molly Pittman – mollypittman.com • Smart Marketer – smartmarketer.com • Smart Paid Traffic Course – smartmarketer.com/paid-traffic • Smart Social Marketing Course – smartmarketer.com/social-marketing • Mentor Table – landing.smartmarketer.com/pages/mentor-table TIME STAMPS:
00:00 Intro/We are Back! 00:02:35 Introduction to the 6 Key Opportunities for 2025 00:03:22 #1 Organic Growth is Back! 00:10:03 #2 Have A Self Liquidating Offer 00:15:29 #3 Increase Life Time Value 00:17:51 #4 Live Shopping 00:23:00 #5 Leverage AI To Make Your Tasks Easier 00:25:05 #6 Building Connection and Community YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU. If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have feedback or questions? Email us at support@smartmarketer.com. And remember, Serve the World Unselfishly and Profit. | |||
| Ep. 202, Reflections From 30 Business-Free Days | 02 Jul 2024 | 00:23:42 | |
Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams. "I had never had this reflection time to look back at my life and say, what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman You Will Learn
And More! LINKSMolly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/ Smart Marketer Live, https://smartmarketer.com/live/ TIME STAMPS 00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman 00:28 She's BACK (Where did she go?) 03:55 "Molly, That's Not A Sabbatical" 06:16 Work To Live, Not Live To Work 08:51 Slow Is Fast 10:33 Presence Is Key 12:47 Boundaries Are Mandatory 15:09 Being ProActive versus ReActive 17:45 Recap - Five Takeaways 19:51 Give yourself permission to take time off. YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to Serve the World Unselfishly and Profit. | |||
| Ep. 201, How To Build Your Brand Identity (An Excerpt From Smart Product Creation) | 25 Jun 2024 | 00:21:23 | |
"Pepsi technically won the taste challenge, but Coca-Cola built the brand." Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode). You Will Learn:
And more! LINKSMentioned In This Episode: Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/ Parkers Company, https://gigalabs.com/ Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS 00:00 John sets the stage. 00:55 Let's Dive In 04:38 Capturing The Spirit Of A Brand (e.g. Gigalabs) 06:18 Having a consistent 'look' versus having a consistent color 08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it". 12:04 Parker Hilton talks about honing in on their target audience through Branding 13:00 Colleen Taylor talks about their Boom Re-Brand 14:32 "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw 16:13 How Liquid Death "created a new Social Lubricant". 17:52 Branding effects Acquisition costs. If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. | |||
| Ep. 200, *Special Episode* 5 Powerful Lessons From 200 Episodes | 18 Jun 2024 | 00:34:30 | |
Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear). You Will Hear,
FULL EPISODE LINKS Clip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/ Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/ Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/ Clip 4: Episode 166, https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/ Clip 5: Episode 120, TIME STAMPS "If you're an entrepreneur, your career is a relationship. Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein 01:16 Thank you for your support. Here's what's coming up. 04:12 Ezra Firestone: How To Stop Overworking 07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet? 13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox. 20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur 27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed 33:04 A Gentle Nudge From John Grimshaw YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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| Ep. 199, Three Proven Offers You Can Use To Launch Your New Product | 11 Jun 2024 | 00:27:45 | |
You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch. John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch. You Will Learn:
And more! LINKSMentioned In This Episode: Smart Product Creation, https://smartmarketer.com/smart-product-creation/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ TIME STAMPS01:20 Why This Topic Gets Overlooked and Skimmed Over 02:32 The Basics of John's 5-Step Offer Formula 07:28 Proven Offer #1:The Buzz Builder Launch 12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch "Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw 19:53 Proven Offer #3: The Seasonal Event Launch 22:18 "This Is Where the Marketing Comes In" 24:34 In Summary YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. | |||
| Ep. 198, Mastering Cost Per Acquisition: Strategies for Boot-Strapped Businesses | 04 Jun 2024 | 00:16:06 | |
Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA). As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling. You will learn,
LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ The Smart Marketer Agency, https://smartmarketeragency.com/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS"Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen 01:24 Let's Dive In 05:28 Set your Blended ROAS goal. 07:21 If You're More Advanced In Your Business Journey 08:01 Balancing new customer acquisition with existing customer monetization 10:37 Increase your average order value 14:09 In Summary "In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen | |||
| Ep. 197, You Can Bring A Product To Life (In As Little As 8 Weeks) | 28 May 2024 | 00:22:09 | |
If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen. Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged. "If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode). You Will Learn:
And more! LINKSMentioned In This Episode: Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/ Parkers Company, https://gigalabs.com/ Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life) 05:43 Why Design Matters 08:49 Crunch Time 12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw 12:25 How To Grab People's Attention (Bring The Energy) 18:09 A Repeatable Process (That anyone can do) If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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| Ep. 196, Why You Should Watch This Brand (And Stalk Their Ads) | 21 May 2024 | 00:26:44 | |
John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this "AdSumer Report" Episode for three distinct strategies that you can use in your business. You Will Learn:
And more! LINKSMentioned In This Episode: Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1) Coterie Diapers, https://www.coterie.com/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw 03:29 Early Bird Tickets For Smart Marketer Live 06:19 What's so good about what Coterie is doing with their Ads? 08:08 Let's look at these three types of Ads 11:01 A Really Powerful Hook 17:37 The Third Thing They Do Very Well 19:59 How Do You Use This In Your Business? 21:52 It's not just awesome Ads: It's the Business Model YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. | |||
| Ep. 195, Demystifying AI: Two Practical Use Cases You Should Consider Right Now | 07 May 2024 | 00:23:17 | |
Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board. In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work." You Will Learn:
Plus, scroll down for the notes that accompany this episode. LINKS Pep's Prompts (As mentioned in this episode) Pepijn Hufen, on Twitter and Instagram Click For more Episodes and Resources TIME STAMPS"Whatever our feelings are about AI, it won't stop the adoption and the development of it". Pepijn Hufen 02:04 Actual Use-Cases for AI For Business Owners And Marketers 03:03 In case You're New To Chat GPT 05:20 Six Things AI Can Already Do For Your Business 07:40 Let's Talk About Chat GPT and Ad Copy 14:11 How Can Chat GPT Help with Market Research and Avatar Development? YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. | |||
| Ep. 194, "Lean Into What You Do Best, And Shed The Rest" | 30 Apr 2024 | 00:34:56 | |
Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation. You'll learn
And more! "Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
Serve the World Unselfishly and Profit LINKSMolly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ Check out Trainual, https://trainual.com/ Jonathan Ronzio is on all the socials as @JonathanRonzio TIME STAMPS 02:20 Jonathan Shares His Back Story 06:03 How Did Jonathan Learn How To Delegate? 08:39 "I care more about your life resume than your work resume." Jonathan Ronzio 14:46 When is it time to document and delegate? 22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio 29:34 Show Up and Be Different 31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry) YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. | |||