Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams.

"I had never had this reflection time to look back at my life and say,  what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman

You Will Learn

• How to get off the Hamster Wheel (without a trip to Italy)

• Tips for Being More Present

• A Prescription for People-Pleasers

• Your first step to taking four weeks off!

And More!

LINKS

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

Smart Marketer Live, https://smartmarketer.com/live/

 

TIME STAMPS

00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman

00:28 She's BACK (Where did she go?)

03:55 "Molly, That's Not A Sabbatical"

06:16 Work To Live, Not Live To Work

08:51 Slow Is Fast

10:33 Presence Is Key

12:47 Boundaries Are Mandatory

15:09 Being ProActive versus ReActive

17:45 Recap - Five Takeaways

19:51 Give yourself permission to take time off. 

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to Serve the World Unselfishly and Profit.

"Pepsi technically won the taste challenge, but Coca-Cola built the brand." 

 Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode). 

You Will Learn:

• Does your color scheme really matter (or is it just subjective)?

• Keys to creating a consistent experience for your consumer

• How to choose your brand elements based on your target audience

• What happens if you don't invest in your branding?

And more!

LINKS 

Mentioned In This Episode:

Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/

Parkers Company, https://gigalabs.com/

Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

 

TIME STAMPS

00:00  John sets the stage.

00:55  Let's Dive In

04:38  Capturing The Spirit Of A Brand (e.g. Gigalabs)

06:18  Having a consistent 'look' versus having a consistent color

08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it". 

12:04  Parker Hilton talks about honing in on their target audience through Branding

13:00  Colleen Taylor talks about their Boom Re-Brand

14:32  "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw

16:13  How Liquid Death "created a new Social Lubricant".

17:52  Branding effects Acquisition costs.

If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/

 

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

The most surprising part about today's update from Molly, is that she doesn't seem to be sweating it, at all. 

In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what's going on in multiple facets of her life. You'll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what's happening with the wedding! Plus, she shares a "Transformative" new practice that has tripled her personal input into the business.

As you've come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.

 

LINKS

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

Morley's https://morleysky.com/

Smart Marketer Live, https://smartmarketer.com/live/

TIME STAMPS

02:16 Let's Dive In

04:02 The Wedding

08:53 The Restaurant

12:41 The Transformation 

"And in my career, I feel like my personal contribution has 3X'd over the last few months (without me working more hours)." Molly Pittman.

15:49 The Dog Rescue

18:50 The Down Days

19:17 The Next Big Thing

 

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

What's the difference between a business and a brand? One of them is a great way to make money, but it's not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community. This is a brand that will stand the test of time.

If you find yourself in the state of being just a business today, don't worry. Listen to this training with Ezra Firestone and Laura Palladino. They discuss the content you need to drive the engine, and Ezra breaks down the exact "ICOSA" system they use across Ezra's family of brands.

(Be sure to go back to Episode 101 if you haven't already listened to Part 1).

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.

Want a deeper dive on the ICOSA system? Check out Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/. 

LINKS

Ezra Firestone, https://smartmarketer.com/about/

Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/

If you want a better understanding of how powerful Content can be, this episode will fill the gaps you didn't even know you had! Ezra Firestone and Laura Palladino talk about leveraging content marketing, social media, paid amplification, and community engagement to build brands that stand the test of time. Ezra has been running e-commerce brands since 2007, and this year, these companies will do close to $70 million in revenue. Listen to learn what it means to be a real brand, how to get a high repeat customer rate, and so much more! 

Make sure you're following us on Apple Podcasts so that you get Part 2 the moment it drops!

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/

Ezra Firestone, https://smartmarketer.com/about/

Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/

If you need practical, tactical tips for your Facebook Ad Campaigns, we've got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our 'What's Working Now' double feature. You'll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all. Listen for several under-utilized retargeting strategies, ways to scale your top of funnel ads, and more. 

"Even now, in these times, it all comes down to basics. Right? And that doesn't mean the basics are easy, but marketing to a certain extent has not changed, only like the true colors of how good of a marketer you actually are. All that becomes much more visible, now that the algorithm is struggling a bit". Pepijn Hufen.

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Molly Pittman, https://mollypittman.com/

The Agency, https://smartmarketer.com/agency/.

Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/

Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

This is what you've been waiting for! We are back from our hiatus for a two-part episode that will bring you up to speed on what's happening at the all-new Smart Marketer Agency and what's working now in Spring 2022 (across the Ad platforms).

You'll hear Smart Marketer CEO Molly Pittman and her top two Media Buyers (Pepijn Hufen and Dennis Paskalev) as they share their stories and talk shop.

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketer.com/agency/.

Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/

Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Today's episode is taken from an all-new Smart Marketer course; Smart Business Systems. You'll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You'll hear how they prioritize what needs to get done and stay focused on what's truly important. Plus, listen for John's Offer Formula, The Mistakes Marketers Make, and more.

Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business.

Thank you for listening! 

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit 

Links

Molly Pittman, https://mollypittman.com/

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

The all-new course from the leadership team at Smart Marketer, https://smartmarketer.com/smart-business-systems/   

As the CEO or Founder of your company, you need to stay focused on vision, strategy, and direction. But if you don't have the right team around you, it's near impossible, and you're heading toward burnout.

In this episode, Ezra Firestone lays down his proven hiring strategy to help you build smart and get out of the weeds as soon as possible. You'll hear what he has learned from hiring and training over 100 people…His companies have generated $185 million in revenue in the last five years - but it wasn't always this way; he started from scratch. Listen to learn what has worked for him so that you can short-cut all the trial and error.

Visit https://smartmarketer.com/business-scaling-framework/ for part 2 and 3 of this free mini-class!

 

Thank you for listening! 

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Who is Ezra Firestone? https://smartmarketer.com/about/

The 90 Day Business Scaling Framework, https://smartmarketer.com/business-scaling-framework/.

How do you compensate people? How do you bonus them? How do you keep a team happy over time? If you're trying to attract (and keep) great employees, you will appreciate Ezra's clarity and insight on this subject. This clip is taken from his Blue Ribbon Mastermind.

"Compensation goes beyond what you pay somebody." Ezra Firestone.

Thank you for listening.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

The Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/.

Check out Smart Marketer, https://smartmarketer.com/.

This episode will take you 'behind the curtain' with a clip from our mastermind, 'Your Next Move.' Molly, John, and Pepijn work with business owners to help them figure out their next strategic move. In this clip, you will hear them analyzing the data and consider the clients' challenges. This client wants to raise her Average Order Value and get more repeat business. 

This episode is incredibly valuable, even if you're not an e-commerce business with lots of products because it talks about the most fundamental secret to winning with marketing. If you're curious about the Your Next Move Mastermind, check out https://smartmarketer.com/your-next-move/.

Thank you for listening! 

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links: 

Molly Pittman https://mollypittman.com/about/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

Check out Smart Marketer, https://smartmarketer.com/

Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google's Performance Max? Hasn't it been generally getting a bad rap? 

Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that's Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks with Molly about how (and why) Google seems to have been holding back - but is now laying their cards on the table. You'll hear all about Performance Max, what it is, and what it can do for you.

"The Google ecosystem is so much more robust than the Facebook ecosystem. Facebook is an app or a website. Google owns the world, it's the internet, right? The Google display network reaches 90% of internet users." Aslam.

Thank you for listening.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. 

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

 Serve the World Unselfishly and Profit

Links:

Molly Pittman https://mollypittman.com/about/

Check out Smart Marketer, https://smartmarketer.com/

Connect with Kasim, https://kasimaslam.com/

"I think if you want to progress in business, you have to solve bigger problems'. Pepijn Hufen.   If you caught episode 93, (Three Facebook Campaigns that are working in 2022) then you've already "met" Pepijn Hufen, and been exposed to some of his digital marketing super-powers. As a follower of Smart Marketer, you're going to want to listen in to hear what they've been cooking up, why they're making this move, and more.   "If you just ramp up paid traffic alone, without having a good offer you will fail really, really efficiently." John Grimshaw   You'll hear all about the launch of The Smart Marketer agency, why they waited so long to do this, and, that Pepijn Hufen is actually the new CEO.   Learn more about the all-new agency here, https://smartmarketer.com/agency/.   Thank you for listening!   YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.   It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links: Molly Pittman https://mollypittman.com/about/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/   Connect with Pepijn here, https://www.linkedin.com/in/pepijnhufen/ Check out Smart Marketer, https://smartmarketer.com/

Learn How To Power-Up Your Click-Through Rates And Boost Profits!

If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today. 

John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.   

You Will Learn:

• The most important, most profitable campaign that you need to have running

• A Small tweak in your Newsletter layout that might give you a 25% lift in click rate.

• The Button that could give you a 200% Lift in Click-Throughs and Purchases

"So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.

 

LINKS

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

 

TIME STAMPS

03:03 Abandoned Cart Campaigns

05:02 Case Study 1 - The Newsletter Email

11:08 Key Takeaways From Case Study 1

13:22 The Second Split Test

17:03 Discount Code Links

18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw

19:42 In Summary

20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help!

Visit https://smartmarketeragency.com/

 

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Yes, it's true. Some campaigns are rocking it on Facebook right now, and Pepijn Hufen breaks down the details of three of them in this episode. Taken from a recent live workshop, you'll learn how to scale UP when a campaign is working, how to launch into a new market and the impact of changing your front-end offer. It's a NITTY GRITTY #WeOutHere episode, so head over to our website so that you can track along with the slides.

Pepijn Hufen is actually the CEO of the all-new Smart Marketer Agency. You can learn more about that here, https://smartmarketer.com/agency/.

The 'Train My Traffic Person' Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Molly Pittman https://mollypittman.com/about/

Check out Smart Marketer, https://smartmarketer.com/

Connect with Papijn here, https://www.linkedin.com/in/pepijnhufen/

It's time for another look at what's happening in the Industry! This episode gives you free access to the State Of Paid Ads workshop that Molly Pittman and Ezra Firestone just completed. The team at Smart Marketer compiled data across a massive spectrum of businesses and industries, and we're sharing the takeaways with you. Why? Because whenever you're able to see things from a bird's eye view, you are 1) So much more well-informed and set up for success and 2) Less stressed because you're not just blindly reacting to daily ups and downs.

As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Molly Pittman https://mollypittman.com/about/

Read Ezra's full bio here, https://smartmarketer.com/about/

Check out Smart Marketer, https://smartmarketer.com/

This episode is for you if you want clarity on the year ahead. With so much to do and so much to learn, you'll appreciate this check-in show with Ezra Firestone and Molly Pittman. As always, you will be inspired by his perspective and big-picture strategy.

As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Molly Pittman https://mollypittman.com/about/

Read Ezra's full bio here, https://smartmarketer.com/about/

Check out Smart Marketer, https://smartmarketer.com/

The better you feel, the better your business is going to operate. So the more work we can do for our mental well-being, the more our companies will grow. For this reason, Molly Pittman digs deep and shares a powerful and candid episode today. Listen to glean from her wisdom, learn how to process your dark times healthily, and ultimately be un-hindered in your purpose!

"If this happens to you, if you have these periods of darkness, if you feel depressed, if you feel anxious, you all, you are not alone." Molly Pittman

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Molly Pittman https://mollypittman.com/about/

Check out Smart Marketer, https://smartmarketer.com/

Did you take a Winter break before 2022 kicked off? Whether you traveled the world, doubled down on work, or stayed home with Covid over the holidays, you will enjoy this #NotBusiness episode. We're rolling this episode out just in time to be still considered the beginning of the new year, and that means Molly Pittman and John Grimshaw are checking in with our listeners on both a business and personal front. You will hear both what they've been up to and what's ahead for 2022.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Find Molly Pittman here, https://mollypittman.com/about/

Find John Grimshaw here, https://www.linkedin.com/in/johnwgrimshaw/

Check out Smart Marketer, https://smartmarketer.com/ and the Live Mentorships mentioned in this episode, https://smartmarketer.com/courses/.

If you've only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In Part 1 (Episode 86), Molly and Max talked about what TikTok cares about most, the Apps and resources that will be a game-changer for your Creative, Best Practices, and more. But today, in this episode, Max takes it a step further and helps you set up your campaign like a seasoned Pro.

Maxwell's agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and he's boiled down the essentials for us in this episode with tips for your first 30 days and beyond. 

Be sure to go back and listen to Part 1 if you haven't already, and head over to our site for expanded show notes, and the Slide Show. https://smartmarketer.com/blog/?cat=podcasts.

Today's episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic. 

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts. (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

 Serve the World Unselfishly and Profit

Links:

Find Maxwell Finn here, https://www.maxwellfinn.com

Work with his agency, https://futuretraffik.com/work-with-us

Enroll in his TikTok Masterclass,https://tiktokadsmasterclass.com/insiders

Find Molly Pittman here, https://mollypittman.com/about/

Check out Smart Marketer, https://smartmarketer.com/.

As a digital marketer, your plate is full. But, if you're like us, you are always looking for more runway, more reach, and a better way to build your audience. We've brought in an expert, Maxwell Finn for this episode. Why? Because the best time to dive into TikTok marketing was yesterday. But the next best time is today! 

Maxwell Finn will convince you that this is not just a good idea but a great idea. Listen as he walks you through TikTok Stats that will WOW you, and Molly Pittman (known for being a Facebook Ads Superstar) asks all the questions! Maxwell's agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and we've boiled down everything you need to know to get started into this two-part episode. You'll hear the latest tips, examples, and best practices when it comes to getting started (and scaling) with TikTok ads.

Be sure to 1) Hit subscribe or 'follow' so that you don't miss Part 2, and 2) Head over to our site for expanded show notes and the Slide Show. https://smartmarketer.com/blog/?cat=podcasts.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Find Maxwell Finn here, https://www.maxwellfinn.com

Work with his agency, https://futuretraffik.com/work-with-us

Enroll in his TikTok Masterclass, https://tiktokadsmasterclass.com/insiders

Find Molly Pittman here, https://mollypittman.com/about/

Check out Smart Marketer, https://smartmarketer.com/.

Today's episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.

What's the best way to build your brand in 2022? Ezra Firestone and John Grimshaw team up to answer that question for you in this episode. If you thought for a minute that 'email is dead' (or too hard, or too costly), then please do listen as Ezra and John make their case: Email will be key through 2023.

Ezra Firestone first popularized the idea of going in-depth with email automation, and John Grimshaw has overseen the sending of over 440 million emails! Listen as they share their keys to success and explain why you need to double down on Email right now.

Head over to our site for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… 

Serve the World Unselfishly and Profit

Links:

Interested in Train My Email Specialist? https://smartmarketer.com/train-my-email-specialist/

Read more about Ezra Firestone here, https://smartmarketer.com/about/

Connect with John here, https://www.linkedin.com/in/johnwgrimshaw/

If you're into Optimization, Testing and Raising your AOV, you'll love this episode!

We know it's the holidays, and Entrepreneur life is always busy but we had to share this high-value, tactical excerpt from Ezra Firestone's Blue Ribbon E-Commerce Mastermind. Ezra is the founder of Smart Marketer, Boom! by Cindy Joseph and Zipify Apps).

Grab a pen and head to our website for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Read more about Ezra Firestone here, https://smartmarketer.com/about/

Join Ezra's Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Check out the Boom! By Cindy Joseph Website, https://www.boombycindyjoseph.com/

We know it's the holidays, and Digital Marketing life is busy as ever, but our hosts Molly Pittman and John Grimshaw, have carved out 20 minutes to do a little Ad Critique session to share with you (because who doesn't love and need that)? 

Listen to this episode to hear who's Ads impressed our seasoned hosts. Plus, to make it even more helpful to you, Molly and John share what you could do to take each Ad to the next level.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

 It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer Email Bootcamp, https://landing.smartmarketer.com/pages/sem-20

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

Molly Pittman, https://mollypittman.com/

Are you Boot-strapping your business? You're not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. 

If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again. 

He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you're starting out, starting again, or if everything you've tried isn't working, this episode will give you clarity and confidence on how to proceed. 

YOUR ENGAGEMENT MATTERS 

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

 

LINKS

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285

The Smart Marketer Agency, https://smartmarketeragency.com/

  TIME STAMPS

01:00 Let's Dive In: Everybody Starts Somewhere

02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen

05:33 First, Let's talk about your Product.

09:24 The best advice regarding sales pages, product pages, pre-sale articles

11:25 How to set up your Ad account 

14:23 Where to start with your Creatives

15:34 A few notes about Ad Copy

17:15 What to do when you launch your 32 Ads

18:23 Look at these metrics

22:25 In Summary

How do you make email marketing work for you?

Our host John Grimshaw has overseen the sending of 440 Million emails (so far)! 

In this episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you're looking for. 

"With the number of marketing messages people get every single day, it's easy to get lost in the shuffle. But most people have a specific way they love to get information, whether they want to sit down and hear a story or have something fast and decisive to help them take action. By leveraging all of these different strategies, you can make sure that you're reaching people in the way they want to be connected with. Which in turn will keep them on your list, and keep them opening your emails." John Grimshaw

PLUS, if you're ready to turn Email into a huge revenue channel for your brand, check out Smart Email Marketing here, https://smartmarketer.com/email.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer Email Bootcamp,  https://landing.smartmarketer.com/pages/sem-20

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

Amid this insanely busy week of the year (Thanksgiving/Black Friday), we are taking a 'Not Business' moment to step back and share some exciting (and compelling) developments in the personal life of our host, Molly Pittman.

Listen in to hear 1) How Molly's life-long dreams are unfolding and 2) How she and her partner are making room to make a difference.

YOUR ENGAGEMENT MATTERS! 

Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer (Black Friday Sale) https://smartmarketer.com/black-friday/

Make a direct donation to Kentucky "Saving Them Together."

By Venmo, @KSTT-rescue or 

PayPal, Rescue@KentuckySavingThemTogether.org

With one year and a whopping 80 episodes in the bag, Molly Pittman and John Grimshaw have lined up a special episode to celebrate. You will hear clips from five of the most-loved, most downloaded, most valuable episodes since we launched. Don't worry, we've made sure to give you powerful snippets that you can apply right now, or dive into further by going back to the original episode.

Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected and we have YOU to thank for that.

YOUR ENGAGEMENT MATTERS!

Which episode has been your favorite? Let us know in a 5-Star Review so that we can deliver more of the content you love.

It really makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer: https://smartmarketer.com/

Episode 40: iOS 14.5: Why You Should Ignore the Shovel Salesmen & Use these 4 Tracking Methods, With John Grimshaw (https://smartmarketer.com/why-you-should-ignore-the-shovel-salesmen-use-these-4-tracking/O .

Episode 62: The #1 Key To Success With Facebook Ads (In 2021), With Molly Pittman (https://smartmarketer.com/the-1-key-to-success-with-facebook-ads-in-2021/).

Episode 2: What's Holding You Back as a Digital Entrepreneur? With Guest Gabby Bernstein, (https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-ft-gabby-bernstein/).

Episode 14: 5 Lessons from Hitting $100MM in Revenue, With Ezra Firestone

(https://smartmarketer.com/5-lessons-from-hitting-100mm-in-revenue/).

Episode 42: The 7-Step Viral Video Ad Formula Behind $100K/Day in Ad Spend, With Molly Pittman and Ryan McKenzie (https://smartmarketer.com/the-7-step-viral-video-ad-formula-behind-100k-day-in-spend/).

In this episode, our host John Grimshaw unpacks what's underneath every struggling strategy and every burned-out marketer. There's a missing piece that will make all the difference, and that piece is your 'Offer.' So if you're overwhelmed or feeling stuck, tune in to hear exactly what you need to do next. 

Be sure to give us a Five-Star Review when you apply what you learn and it works!

"Essentially, an offer is made up of five things: A product or service plus specificity, plus relevance, a transformation, and finally, a reason to act now. When you add all five of those things together, you go from having a product that's sitting on a sales page to An Offer." John Grimshaw.

YOUR ENGAGEMENT MATTERS!

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Expanded Show Notes, https://smartmarketer.com/blog/

Smart Marketer, Start Here: https://smartmarketer.com/

This episode is your (Complimentary) window into a Team Traffic call with Molly Pittman and special guest Mari Connor. Mari (of Marigold Marketing Group) turns rickety FB Ad Campaigns (That Bleed Money) Into Scalable Campaigns That Make Money!

Sounds good, right? Tune in for expert advice and solid strategies that will help you battle your way through Q4 in 2021!

YOUR ENGAGEMENT MATTERS!

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Expanded Show notes, https://smartmarketer.com/blog/

Smart Marketer, Start Here: https://smartmarketer.com/

Team Traffic, https://teamtraffic.com/

Marigold Marketing, https://www.marigoldmarketinggroup.com/

Mari Connor, https://www.linkedin.com/in/mariconnor/

In this episode, Molly Pittman answers a question that came in from one of our listeners: What does she 'consume' in her personal life to keep her inspired and rejuvenated? Molly shares her most favorite media channels (that have nothing to do with Digital Marketing)! But they each have 'a special magic' that has helped them grow organically. 

YOUR ENGAGEMENT MATTERS! 

 You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer, Start Here: https://smartmarketer.com/

Jonna Jinton, https://www.youtube.com/jonnajinton

TheCottageFairy, https://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ng

The Elliot Homestead, https://www.youtube.com/c/Theelliotthomestead

Exploring Alternatives, https://www.youtube.com/c/ExploringAlternatives

National Geographic, https://www.youtube.com/c/NatGeo

Bailey Sarian, https://www.youtube.com/c/BaileySarian

This Chapter, https://www.youtube.com/c/ThatChapter

Molly is BACK, and you'll hear why she's been a little quiet lately… in short, she's been ROCKING IT in real life!

Listen in to get up to speed: We like to think of this as a 'Stay In The Loop' episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more.

Plus, Molly is beautifully transparent about the hard stuff that she and John Grimshaw have also been navigating.

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Seth Godin, "The OG", https://www.sethgodin.com/.

Smart Marketer, Start Here: https://smartmarketer.com/

Ad World Conference, https://adworldconference.com/

This Is Kajabi, https://kajabi.com/.

Just when you thought you were (almost) on top of the iOS14 update, our friends at Apple have thrown us an iOS15 curveball, and this time it will impact Email Marketing. But, as always, it's NOT panic time! 

Listen to find out what the update means for your business. Plus, our host John Grimshaw shares THE preparedness checklist that will ensure you weather the storm 'without any big, weird problems.' When they flip the switch, and the new Mail Privacy Protections ramp up, you will be ready.

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407), or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Email Marketing (Course): https://landing.smartmarketer.com/pages/sem-20.

Smart Marketer, https://smartmarketer.com/get-started/

If you're looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start. 

John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube's Top Spenders! You've probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more. 

Today Brett shares his insights on Smart Shopping, bid adjustments, and the current behavioral data. Plus, Brett provides a few quick campaign ideas if you're looking to increase your Q4/Holiday impact.

"Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads". Brett Curry.

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer, https://smartmarketer.com/get-started/

OMG Commerce, (https://www.omgcommerce.com/).

Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results?

Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one of YouTubes biggest spenders! You've probably seen Ads from many of his clients, including True Earth, Native, True Beard, and more.

Listen today to learn how to position yourself for success in Q4 and beyond! Brett shares some tips, strategies, and tactics to help you level up on YouTube and Google too.

*Be sure to hit SUBSCRIBE or FOLLOW on ApplePodcasts so that you don't miss Part 2.

"Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads.

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer, https://smartmarketer.com/get-started/

OMG Commerce, (https://www.omgcommerce.com/).

The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients. 

Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients.

You Will Learn:

• The Campaign Type that is DOMINATING right now
• Where to start your daily budget
• How do you run Creative Isolation to get more scale out of your account?
• Which creative types are working really well right now,

And more

"Creative isolation is something that we use in almost every single ad account -and highly recommend it." Pepijn Hufen

LINKS

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

 

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

 

TIME STAMPS

00:30 Let's Dive In: Campaign Types That Are Working Great Right Now

03:27 What's shifting with Creatives?

06:35 What's the best way to test Creatives?

07:26 Creative Types that are working well right now

09:38 A Note about Targeting

11:20 "Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it's our job to understand each attribution model's possibilities and limitations." Pepijn Hufen

12:30 What's working for Lead Generation?

13:30 In Summary

 

Takeaways From The State Of Paid Advertising Industry Report (Part 3)  

As digital marketers and entrepreneurs, we've been on a wild ride with the Pandemic and the iOs14 Update. You could say it's been a one-two punch on our industry! But the Smart Marketer team just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. (Be sure to check out Episodes 70 and 71 that dive into the data!) 

In this episode, Molly Pittman and John Grimshaw hone in on what you can learn from the top-performing brands. There are most definitely common threads and winning strategies. So, listen if you want to find out what YOU can do to counteract the loss of data on the Facebook Ads platform!  

"The best media buyers are full-stack marketers." Molly Pittman.

PLUS! 

John shares about the upcoming Mentorship, 'TMTP,' which you can join here: 

Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links: 

Smart Marketer, https://smartmarketer.com/get-started/

If you're in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer's Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).    In this episode (Part 2), you will get a close look at two of the four most important metrics for paid traffic success: Cost Per Click and (the big one) Return On Ad Spend. 
  "It is not the end of the world as we know it. No, it's just a little bit more complicated, and that's why the best marketers will continue to get better. Those of us that are willing to invest in this that are willing to figure out workarounds - we will continue to win." Molly Pittman.

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).

In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates.

Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2. 

"COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn't. It's really consistent". Molly Pittman.

PLUS! 

Molly shares about the upcoming Mentorship, 'TMTP,' which you can join here: 

Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer, https://smartmarketer.com/get-started/

Molly Pittman: https://mollypittman.com/

John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/

Wait, Did He Just Say TV? 

Are you looking for new lines of visibility for your brand? Can you think big and 'out of the box? Whether you can or you can't, Ezra's downloading his latest thoughts, ideas, and strategies in today's episode.

Ezra talks on a call with his top-level mastermind for E-Commerce Entrepreneurs, Blue Ribbon, and you get to listen in! He shares a high-level strategic business update so that you can hear what they're doing and the thought process behind it. Hopefully, you will be inspired to think a certain way and do something strategically that will move the needle in your business.

You'll hear his Facebook predictions for the next six months, how he's testing out TV Ads for the first time, the SMS strategy that's reaping rewards, and much more. Enjoy!

PLUS! 

Molly shares about the upcoming Mentorship, 'TMTP,' which you can join here: 

Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Blue Ribbon, https://smartmarketer.com/mastermind/

Smart Marketer, https://smartmarketer.com/get-started/

Are you as productive as you could be? How about fulfilled?

It's a million-dollar question and one that needs to be chewed on a little. But to help, we're sharing an episode with Molly Pittman and John Grimshaw, who have both discovered some keys to success when it comes to living intentionally.

Tune in for this fun 'Not Business' episode, and you will get some tips and insights that might get you closer to the life you want to live. Hopefully, this show will validate what you're already doing or give you some ideas of how you could operate to feel more fulfilled and be more productive.

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Molly Pittman https://mollypittman.com/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer: https://smartmarketer.com/get-started/

Join the next Train My Traffic Person https://landing.smartmarketer.com/pages/tmtp-mentorship/

Is iOs14 tanking your paid Ads? 

Unless you're a data-lover like our host John Grimshaw, even the word 'Audit' can elicit a sense of dread, right?

But actually, it's not bad at all. Auditing your business is the best way to get a feel for what is going on today and figure out what you need to do tomorrow. A great Audit process will produce exciting results for your paid media strategy and help you determine how to move forward with a winning game plan.

In this episode, John Grimshaw, helps you 'isolate the signal from the noise' with a free Auditing tool that he and Molly use at Smart Marketer (and a breakdown of how to use it). If you want to go ahead and take action right now, visit www.SmartMarketer.com/workshop.

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Smart Marketer: https://smartmarketer.com/get-started/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

Molly Pittman https://mollypittman.com/

In today's episode, Ezra Firestone shares Big news on the (partial) sale of his multi-million dollar business, Boom By Cindy Joseph. Ezra talks with Molly Pittman and John Grimshaw about what has been going on behind the scenes, how he prepared the company for this deal, and what it all means moving forward. He's candid about his thinking along the way, and you will benefit from his 'lifestyle-over-money' perspective and high-level insight.

Listen if you are unclear about the future of your brand or if you're curious about buying and selling businesses as a Wealth Creation Strategy. There is so much 'gold' in this optimistic episode.

Enjoy!

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. 

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Ezra Firestone, https://www.linkedin.com/in/ezrafirestone/.

Smart Marketer: https://smartmarketer.com/get-started/

Molly Pittman https://mollypittman.com/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

If you want to feel better, think better, sleep better, connect with your roots, and stress less(!) tune in today for some slightly unexpected tools that Molly Pittman and John Grimshaw rely on in their personal lives. In this not-business episode, our hosts each share their Top Three favorite tools, hoping that they might help you too!

P.S None of these tools are sponsored! #NOTanAD

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. 

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Some Of The Tools Mentioned!

https://www.pureencapsulations.com/

https://www.rainrainapp.com/

https://remarkable.com/

Other Links:

Smart Marketer: https://smartmarketer.com/get-started/

Molly Pittman https://mollypittman.com/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

If you like data, testing, analysis, and AWESOME marketing results, you're in for a treat. In this episode, our host (and CMO of Smart Marketer), John Grimshaw, dives into the numbers, because after all, aren't numbers the way that we evaluate what marketing strategies are working and which ones we need to take off the table? So if you're overwhelmed with different approaches, trial and error is taking its toll, or you want some expert input, this episode will give you concrete guidance and a few great takeaways for your next launch or opt-in. John draws from a training he recently gave in Team Traffic, a community for advanced media buyers. 

"What I really love about this is we've been seeing really good, consistent results from Facebook even after all the iOS stuff." John Grimshaw.

Let's dive in!

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links 

Team Traffic https://landing.smartmarketer.com/pages/team-traffic

Smart Marketer: https://smartmarketer.com/get-started/

As digital marketers, online entrepreneurs (and let's face it, humans) who take daily risks and have a lot going on, Stress is something that we all deal with.

In this episode, Molly and John get practical and dive into their strategies for handling Stress. If you want to feel better and ultimately be more successful, listen for the quick tips that Molly and John each rely on to shake the stress from their bodies and minds.

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links 

Getting Things Done book, https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity

Smart Marketer: https://smartmarketer.com/get-started/

Molly Pittman https://mollypittman.com/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ 

Does your brand have a soul? 

Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too. 

Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They've donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with "Passion Groups," how you can move toward more meaning and purpose as a marketer, and why you can be excited about AI's role in the world.

You Will Learn:

• That whatever you're selling can be a tool for something greater

• The power of building your own communities and "passion groups."

• Tactical ways to wrap your purpose into the Identity of your company (and remain profitable)

• Why many brands fail in their attempts to have an impact 

• How do you identify what purposes you should align with?

"If you are not willing to actually care about a group of people and how they feel and what they want, I honestly don't even believe that you deserve to be selling the product any longer." Molly Pittman LINKS

Marshall Morris, https://www.linkedin.com/in/marshallsmorris/

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

 

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

TIME STAMPS

00:00 "We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race." Marshall Morris

02:33 "Marketing Can Be A Dirty Word"

09:07 Build Your Audience First

11:39 A Brand Has To Have a Soul

13:40 Three Phenomenal "Passion Groups"

20:12 Where most brands fail

22:56 Two Components To Giving Back (The Impact and The Story You Can Tell)

26:00 Products That Invoke Head and Heart Decisions

27:28 Should you structure your business as a non-profit?

33:55 "I'm most excited about AI because it creates a world where Creativity wins. It will win. If everyone can code and everyone can design - the creation of the IDEA will become the most valuable asset." Marshall Morris

34:33 How to identify what purposes you should align with.

It's no secret that this year's iOS updates have caused a huge ripple in the marketing and business space. What used to work isn't working anymore, and the industry is trying to keep up! 

But in today's "We Out Here" episode, we've got some good news: Facebook Interest Targeting is still working and is more powerful than ever! So listen if you want to get up to speed, skip some trial and error, and get back on track! Molly and John are letting you in on a recording from last week's "Your Next Move" group coaching program. It's a deep dive, tactical episode that also happens to be Molly's favorite part of Digital Marketing!

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

--

Links 

Your Next Move Group https://www.yournextmovegroup.com/

Smart Marketer: https://smartmarketer.com/get-started/

Molly Pittman https://mollypittman.com/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

So you want to get out of Digital Marketing? Are you over it? Conflicted?

As you heard in Episode 59 (check that out first if you haven't yet), our host Molly also felt this way, and John can also relate. But *Don't* make any sudden moves UNTIL you've listened to both parts of this conversation. In this #NotBusiness episode, you will hear about the flip side, the good stuff, and ultimately why Molly and John ultimately stay in the game: 

What makes Digital Marketing so **** Awesome!

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Smart Marketer: https://smartmarketer.com/get-started/

Molly Pittman https://mollypittman.com/

John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

This episode is really timely! Instagram's new DM automation feature is the talk of the town in the bot and messenger space.

What is it, and How does it work? Should I get on board? How do I dive in?

We think these are great questions and we're here to help! So we've brought in the experts, and we are giving you a taste of our Team Traffic program! Listen as Natasha Takahashi, Co-Founder & CMO of School of Bots talks with Danielle Pierre, Marketing Manager @ Smart Marketer, about how this new feature can help you!

YOUR ENGAGEMENT MATTERS! 

You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… 

Serve the World Unselfishly and Profit

- - -

Smart Marketer, https://smartmarketer.com/get-started/

Team Traffic, https://landing.smartmarketer.com/pages/team-traffic

ManyChat, https://manychat.com/

School of Bots, https://schoolofbots.co/roi-with-chatbots

Natasha Takahashi https://www.linkedin.com/in/natashatakahashi/