Explore every episode of the podcast The Small Business Smart Marketing Podcast: Small Business | Marketing | Coaching | Cadu Medina

Tradeshows are one of the most effective ways to attract new business and a good tactic you should be considering in your marketing mix to help grow your business and expand your reach by showcasing your products or services to potential clients.

During this episode, I will share in detail the why, what, when and the how of tradeshows to help you leverage them correctly, get the most out of the experience and walk away with a solid number of qualified leads to drum up more business.

In this episode, Michael White, SVP and Group Account Director from Young & Rubicam, San Francisco, enlightens us with the 5 imperative marketing concepts that all businesses, large or small must understand and apply to successfully market their products or services. As a small business owner it is important to understand that size is irrelevant when dealing with marketing essentials because they are applicable to ANY business and should be considered and planned for in order to thrive and sustainably grow your business over time.

These 5 imperative marketing concepts must be carefully examined, researched, planned, tested and implemented by every small business at a scale that is best suited for each individual entity. Listen as Michael, a seasoned advertising and marketing guru, shares his extensive knowledge and valuable insights having tried, tested and witnessed the effectiveness of these 5 imperative marketing concepts, on brands like Chevron, Nestle, Burger King and Sprint to name a few.

In this episode, Angus Pryor, from Profit Leap, invites us to critically analyze where the bulk of our business is coming from and encourages us to have strong measurement systems in place in order to have an accurate perception of who and what is driving the performance of our business. As a marketer, Angus knows how valuable and insightful these measurements are and how based on them you are better informed and equipped to strategically and confidently adjust and improve your marketing mix: the 4 Ps of Marketing – Product, Place, Price and Promotion.

Know who your customers are. Try to identify their behavior when they deal with your business, where they spend their time and do life. This is where your focus and attention should be and where you should invest your marketing money. When you identify your ideal customer, marketing is no longer a gamble, it becomes something predictable with goals and a plan attached to it and the odds of it working is higher.

In this episode, Brandon Montoya, from Montoya Wealth Management, motivates us to explore new ways to communicate with our clients through our marketing to establish stronger and more significant relationships. As a financial advisor, it is imperative for Brandon to know his clients well; their needs, wants and desires in order to find opportunities to better serve and create value for them. Learn how to establish trust and attract your ideal customers through your marketing initiatives by promoting active listening and engagement with the community.

Speaking to the values that are most important to your clients is the most effective way to approach your marketing initiatives. In order to identify what these values are, you must first talk to your customers, one on one, P2P (person to person). Create an environment where customers can provide real feedback and you can dial-in on their deepest concerns. And most importantly follow through and implement; leverage and address those findings in your messaging and make the necessary changes to let your customers know how much you value their opinion.

In this episode, Charlease Linderman, digital marketing strategist and social media specialist, reminds us of how vital it is to our business to know who our audience is, who cares about what we are saying in our messaging and who’s looking for our products or services. Thanks to technology and the diversity of social media platforms, we now have way more control on how we target, reach and track our desired audience much more effectively and efficiently.

Having a plan and setting specific goals for your digital marketing efforts will greatly increase your success and will yield you a greater return on your investment; but only if you truly know how to make use of these applications, tools and tactics. Chalease encourages us to learn how to advertise through social media and to bring someone in to collaborate with to improve our strategies, optimize and manage our efforts if we don’t have a full grasp or understanding of these relatively new advancements in technology.

In this episode, Ken Lain, aka “The Mountain Gardener” from Watters Garden Center, shares with us his fascinating approach to establishing his business brand with the influence of his own personal brand he passionately developed with various creative ideas and through diverse local media outlets. Learn how competition from big corporate brands and other life events drove Ken to clearly define a brand strategy to remain connected and establish strong ties with the community. Ken also shares how effective content marketing has been in the development of his personal brand and recognizes it as a viable platform to share his story and that of his business.

Authenticity and knowing how to get your message out are both steps in the right direction for the prosperity of your business. Ken encourages us to infuse your personality, your passion into our business marketing, to build trust with our customers and pride with our employees; but most importantly to reach out and network, because at the end of the day, people want to do business with people.

In this episode, Ashlee Evans from Dental Success Institute encourages us to seriously consider delegating some of our day-to-day tasks to others to effectively focus on the tasks that are most valuable to our business’s growth and future. To some delegating is easy, but for others like me, it may be extremely difficult, almost impossible, but it may just be what your business needs to achieve the goals you have set out to accomplish. Learn as Ashlee walks us through this frightening yet highly effective process to decide what to delegate and to whom do we delegate these tasks to and begin to enjoy and make better use of our most valuable asset: your time!

Having the right people on board is critical; therefore hiring the right people also plays a big role in your success or failure to effectively delegate. Ashlee shares a wealth of information and resources that are available to us to improve and refine our hiring process to ensure we find someone who will be a good fit and is committed to the mission and vision of our business.

In this episode, Hilary Scott from Halstead Wholesale Jewelry Supplies invites us to take a good hard look at how we reach, attract and retain customers through highly effective influencer and content marketing strategies. Learn how her in-house marketing team produces content such as video blogs (aka vlogs), weekly blogs and distributes them through social media to uniquely engage, motivate and develop strong relationships with market influencers and customers. Discover the growth opportunities available to your business through influencer marketing and unearth creative outreach programs to network with these high value business allies.

Hilary believes and I concur that at the core of all your marketing efforts you should first find your target audience. You must be able to identify who your ideal customer is, know their preferences; fully understand what they like and dislike in order to efficiently communicate to them. In order to build a strong brand you must remain focused and consistent with your messaging to your target audience.

In this episode, Theo Soumilas from Northern Arizona IT expands our knowledge and helps us possess a better understanding of IT (Information Technology) and the various opportunities for growth and efficiencies that lay hidden within the electronic data that we collect through our systems while conducting our day to day business. Learn how you can tap into this neglected treasure and really see what is happening in your business; what’s working, what’s not working, what needs your immediate attention or what can be improved and so much more.

Listening to Theo will help broaden your view and refine the concept you have of your “IT guy” (the one you call to fix your computer when it breaks down or get an error message). He is in the business of helping other small businesses use the equipment and technology they have to it’s full potential and empowering them with valuable information to make sound strategic business decisions.

In this episode, Jane DeGrosseilliers from Mountain View Media shares with ample knowledge and insight what her years of vast experience working in multiple branches of Marketing have taught her to successfully counsel and guide small businesses through the essentials of a digital marketing plan. Learn how she became aware of this whole new area of Marketing that was evolving right before her eyes and quickly recognized the importance of being a part of it to stay ahead of the curve to better serve her clients and her own business.

Jane also recognizes that every business has it’s own unique needs, goals and objectives, therefore should be approached and serviced in that manner with customized digital options that are effective only to and for each individual business. Her main goal is to see businesses grow and succeed with a practical, actionable and cost effective digital marketing plan.

In today’s episode, I’m being interviewed by Mark Costes from the Six Figure Side Gig Podcast. We talked about my Marketing background, my immigrant story, and how and why I transitioned from a corporate marketing career to coaching marketing to small businesses.

I’m super excited to share this interview with you for a couple of reasons. First, Mark Costes has been an important mentor to me, so I’m super pumped to be in his podcast. Second, Mark is one of the most knowledgeable business people I know, so I’m excited to introduce him to you (in case you didn’t know about him already).

The Six Figure Side Business Podcast is listened in over 125 countries and highlights some of the world's most successful entrepreneurs. Visit www.SixFigureSideGig.com for more information. Get ready to be inspired ;)

In part 4 of this series of Facebook Live sessions I talk about strategy #10 = be patient! In my opinion, the hardest one to execute. But I also believe that when you run your business and life with intent, purpose, resourcefulness and a ton of optimism, patience will become your most valuable strength and key to success. Take a listen and share your thoughts in the comments!

In this episode, Jake Conway from Omnitech Business Solutions brings our attention to what for some may be the most dreaded part of running a business, the infamous numbers. I personally have to admit, that I have a certain affinity for numbers and who knows maybe after this episode, you will too. So having said that, why do you think it’s so important to know your numbers? Discover how knowing and understanding what each key performance indicator means and how it affects your bottom line, empowers you to make sound decisions to take your business to the next level.

Learn as Jake walks us through the most important numbers to calculate and track to get a clear view and understanding of how the business is performing at any given point in time. Once equipped with this knowledge, you are ready to identify possible overspending or even underspending in crucial areas; which ultimately impacts and has a real effect on your profitability. Knowing your numbers puts you back in the driver seat of your business and will give you the confidence you need to try something new, make the necessary changes you now know your business needs to improve and grow.

In part 3 of this series of Facebook Live sessions I talked about Embracing digital marketing platforms, thinking about marketing beyond advertising and before it’s urgent, and try and track everything in marketing. The last strategy, #10, is my favorite and the hardest one to execute. Take a listen and share your thoughts in the comments!

In this episode, Grant Quezada from John Hancock Barbershop walks us through his journey to becoming a notable leader and prosperous entrepreneur. With years of military service under his belt, he recognizes the full value of collaboration, committed partnerships, but most importantly fostering a sense of autonomy among his employees. Discover how he developed his niche-targeted branding concept to create an environment where his target audience could connect, experience the camaraderie among their peers and be a part of something distinctive.

Learn how Grant trusts that his business will grow and prosper as long as he empowers his employees by allowing them to take ownership in what they do, letting them run with their talents and cultivating a caring and healthy work environment. He believes in creating entrepreneurs from within and is committed to helping them grow and become better business owners. His ability to put his employees first affirms his remarkable leadership skills, which in my opinion, every successful business owner should possess.