Explore every episode of the podcast The Small Business School Podcast
Dive into the complete episode list for The Small Business School Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Right-Sizing Your Investment in Mission, Vision, and Values
19 Sep 2024
00:14:36
Welcome back to Small Business School! Today on the podcast I want to share my insights on when and how to invest the right amount of time and resources into the foundational elements of a mission, vision and values. These statements should genuinely serve your business growth and not be wasted words on the website. Let's get into it!
Topics Covered:
When you're just starting out, focus on your mission, but keep it simple.
Why you should never develop your mission, vision, and values in isolation.
Engage your team in the process to ensure they live by these principles.
Why as your team grows you should prioritize defining your values.
Don’t get bogged down in overthinking these elements early on. Invest the appropriate amount of time and energy based on where your business is in its journey.
I hope this episode helps you find the right balance in building a strong foundation for your business as well as a clear vision!
Until next time, share this with a friend and keep growing!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Clarity in Business: The Key to Growing and Thriving with Andrea Reindl
18 Sep 2024
00:35:06
Welcome to Small Business School! In today’s episode I am joined by Andrea Reindl! Andrea is on a mission to simplify complicated jargon that over promises and instead pave a path for people with big ideas and the teams that support them to be able to bring their visions to life. She does this by creating a plan, adding timelines and budgets, and making it real. Andrea and her team at Legacy Creative love to take chaos and tame it into common-sense business practices that are end-user-focused and rich in quality experiences! I am so excited to dive deep into the world of brand development with Andrea and discuss how clarity can transform a brand from ordinary to extraordinary!
Topics Covered:
The importance of simplifying complex ideas for clear brand communication.
Why consistency in messaging is crucial for brand recognition.
The three pillars of great branding: clarity, making it real, and growing it.
The law of gestation in business and why giving your brand time to grow is essential.
Why networking and direct referrals are often underestimated but are a major source of business.
How clarity in your purpose and instructions leads to better performance from your team.
The power of niching down to serve your ideal client and why it attracts the right audience.
Tune in and discover how to bring your brand to life with purpose and intention! Want to learn more? Connect with Andrea and check out her free resources!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Achieving Success Through Better Systems with Ildi Arlette
28 Aug 2024
00:36:50
In this episode of Small Business School I’m excited to be diving deep with Ildi Arlette! IIdi helps medspa and wellness clinics become in-demand, profitable businesses with a positive "everyone sells" culture that keep the team and clinic growing. She is known for bringing business and leadership know-how to your clinic. Together we explore the key elements that make a med spa successful and how leadership and culture play a crucial role.
This episode is so valuable for any business owner looking to implement better systems and create positive change in their business!
Topics Covered:
How Ildi transitioned her passion for customer service into the wellness industry.
The impact of leadership and team dynamics on business success, and how these can be the biggest barriers or biggest catalysts.
Why creating a positive culture is essential for long-term success and how it directly influences profitability.
The importance of focusing on existing clients for growth.
The challenge of finding and using your authentic voice in a saturated market and how it can set you apart.
Creating events and offers that feel authentic and manageable, rather than overwhelming.
The power of standard operating procedures (SOPs) in maintaining consistency and empowering your team.
Success doesn’t look the same for everyone—find what works for you, and watch your business thrive! Want to learn more from IIdi? Connect with her through Instagram or on her website!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Marketing and Sustainable Brands with Amy Auble
31 Jan 2024
00:26:27
Hey Small Business School! Today I'm joined by Amy Auble, a mastermind in sustainable business marketing. Amy owns Alpine Start Media, a digital agency that manages social media and email for sustainably driven brands. She also co-owns Jelt, a B Corporation that sells belts made from recycled plastic. We crossed paths at the Business Breakthrough event, and I instantly fell in love with her approach, so let’s dive into our conversation!
Topics Covered:
Amy's journey from a marketing student to a sustainable business advocate.
Navigating email marketing and social media for sustainable brands.
Tangible tips on effective content creation for social media.
The crucial role of email marketing and setting up a killer welcome flow.
Understanding the diverse facets of sustainability in business. Balancing financial sustainability with eco-friendly practices.
The significance of retelling your business story consistently.
Amy's recommendations for small business owners in 2024.
Join us as Amy shares invaluable tips on mastering email marketing, social media, and messaging for eco-conscious brands. If you’re not considering your environmental impact, you’re missing out on value you could be providing to your clients!
Connect with Amy on Instagram or through her website to learn how you can work with Alpine Start Media!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Understanding a 'Profit First' Perspective
30 Jan 2024
00:16:53
In today's episode of Small Business School, we dive into ‘Profit First’, a method designed to transform the way you handle your business expenses. I am breaking down the core concepts from Mike Michalowicz's phenomenal book, emphasizing the importance of setting limits and strategically managing your finances. Let's get into it!
Topics Covered:
Profit First; the method of allocating funds to specific bank accounts, including employee pay, operating expenses, owner compensation, profits, and taxes.
Why some entrepreneurs struggle with Profit First and discover ways to overcome challenges.
The non-negotiable aspects of setting aside money for taxes and strategically using profit accounts.
The importance of having a strategic mindset, seeking mentorship, and gaining a comprehensive understanding of your business to maximize Profit First's effectiveness.
A Profit First financial plan can be the right financial pressure you need to experience transformation in your small business!
Have questions about what this looks like for you or topic ideas for a future episode? Let me know! I would love to connect with you!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Boosting Your Visibility with Jessica Abo
25 Jan 2024
00:27:40
Welcome back to Small Business School! Today's episode is a powerhouse of insights as we dive into the world of boosting visibility with the incredible Jessica Abo. Jessica is a sought-after media trainer, award-winning journalist, and best-selling author. She started her public speaking career when she was 15 years old and uses her 20-plus years of TV news experience to help her clients share their message with the world and become media magnets. She has appeared on The TODAY Show, Good Morning America, CBS News, CNN, FOX, Access Hollywood, KTLA, NY1, and in Forbes, Fast Company, Women’s Health, and more. She also co-hosts the popular podcast “Startups in Stilettos” on the Entreprenista Network. In this episode, Jessica shares her journey from a TV news anchor to a media trainer and PR expert, unveiling the secrets to making your presence known!
Topics Covered:
Jessica's transition from a TV news career to becoming a media trainer and PR expert.
The trend of writing books and the importance of a purposeful press tour to maximize visibility.
Understand the thoughtful approach needed in press outreach, focusing on the "why" and "what" of your press goals.
The significance of not just securing press opportunities but also maximizing exposure through strategic marketing.
Learn how to craft your story, pitch effectively, and leverage press opportunities to their full potential! Connect with Jessica to start your media training and boost your visibility!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Magic of Seeing Things Through
24 Jan 2024
00:15:45
Hey Small Business Squad! Have you ever found yourself wondering why your actions in business aren't yielding the results you desire? Well, you're not alone. Today, we're diving into a game-changing skill for success: seeing things through. It's not just about making decisions; it's about understanding the ripples and consequences of those decisions. Whether it's boosting sales or optimizing business strategy, this episode is your guide to thinking beyond your initial move. Let's break it down!
Topics Covered:
The power of ‘Seeing Things Through’ and why this skill is crucial for business leaders because of how it can impact your decisions.
The pitfalls of making decisions and taking shortcuts without considering the long-term consequences.
The importance of post-decision reflections and why it's a game-changer for business success.
Tips on making great decisions from the start and increasing your success rate.
Success in business isn't just about the initial move, it's about understanding the ripples and consequences! Join us as we unravel the magic of seeing things through!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Entrepreneurship For The Long Run with Courtney Spritzer
23 Jan 2024
00:29:44
Welcome back to Small Business School! I'm thrilled to dive into today's conversation with the incredible Courtney Spritzer, co-founder of the Entreprenista Network. Courtney shares her journey from the corporate world to co-founding SocialFly, an innovative social media marketing agency, and later launching Entreprenista, a community and media company. In this episode, we explore key insights into entrepreneurship and social media marketing.
Topics Covered:
The origin story of Entreprenista Network and its evolution, highlighting the pivotal moments and challenges.
Courtney's transition from the corporate world to entrepreneurship.
The early days of SocialFly, taking a leap of faith, quitting their jobs, utilizing networking and strategic planning.
The power of networking and the role it played in Courtney's journey.
Navigating the ever-changing landscape of social media marketing.
Insights into Entreprenista and its unique approach.
Whether you're a seasoned entrepreneur or just starting, this episode is packed with wisdom to fuel your small business journey. Stay tuned, and let's dive into the entrepreneurial adventure together! 🌟
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Unraveling Trauma for Business Success with Dawn Taylor
18 Jan 2024
00:33:17
Hey Small Business School! I am so excited for today’s conversation with Dawn Taylor. Dawn is a trauma, business, and life coach and known as an “ass kicker and hope giver”. She is also the host of the Taylor Way Talks podcast, that digs into the topics that no one is willing to talk about. In today’s episode we are discussing how our trauma affects our business and personal lives, so let’s get into it!
Topics Covered:
Breaking down the concept of trauma. It’s not just the big, dramatic incidents but the subtle, impactful moments that shape our responses.
The connection between unhealed trauma and business struggles. Dawn shares her journey of self-discovery, revealing how trauma impacts decisions, relationships, and even hiring practices.
Why boundaries are a game-changer. It's about saying 'no' and unapologetically holding space for yourself.
‘Thriving’ in chaos and its impact on personal and professional life.
Healing from past traumas and breaking the cycle of chaos.
Dawn and I are both so passionate about helping you achieve success in your business and personal lives, so please reach out for more conversations and support. Remember, you're not alone on this journey of growth and healing!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Tapping into Powerful PR with Kelsey Kloss
17 Jan 2024
00:28:20
Welcome back to Small Business School! I'm thrilled to be chatting with Kelsey Kloss today! Kelsey is the CEO of Kloss Creatives, which positions companies as lasting industry thought leaders through powerful PR, social media, and branding. Previously, she was a national magazine editor for brands like Good Housekeeping, ELLE Decor, and Reader’s Digest. Kelsey's background in journalism uniquely positions her to help business owners share their expertise and stories with the world. So let’s dive into our conversation!
Topics Covered:
In the world of small business, knowing how to bring in money and get visible is crucial. Kelsey emphasizes the importance of making sales and getting visible for sustainable growth.
The impact of integrating PR into the overall marketing strategy. When visibility becomes part of the sales funnel and customer journey, it can significantly benefit a company.
Learn the art of crafting a compelling pitch. Kelsey recommends platforms like Quoted and Help a Reporter to connect with journalists. Emphasize your expertise, credentials, and provide clear links to your bio to make a lasting impression.
Once featured, don't let it end there. Optimize your ‘about page’, provide a next step for the audience, and leverage PR across all channels to amplify its impact.
Every business owner is worthy of press coverage, believe in your story and expertise! Connect with Kelsey in order to level up your PR game!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Committing to the Calendar with Jean-Luc Boissonneault
16 Jan 2024
00:36:08
Hey there, Small Business School! I am so pumped for today's episode with the incredible Jean Luc Boissonneault, a serial entrepreneur, author, and international speaker. Starting with nothing, he built successful multi-million dollar businesses and he discovered a blueprint for helping small business owners go from putting out fires all day to building a well oiled machine, which is now the REVAMP Accelerator. Jean-Luc is here to spill the beans on how to ditch the treadmill and skyrocket your business!
Topics Covered:
Jean-Luc shares his journey from a 17-year-old personal trainer to building a multi-location luxury fitness brand. The magic ingredient being mentors and the art of scaling through structured systems.
The push and pull struggle of implementing systems and why it's a game-changer.
The challenge of resisting structure and why entrepreneurs sometimes hold themselves back. Coach Jean-Luc's solution? Commitment, vision, and embracing the notion that your business is not just about you.
What’s the secret to time management? Ditch the to-do lists and know your calendar.
The three pillars of leadership: vision, focus, and commitment.
Connect with Jean-Luc on Instagram and unlock the power of systems and level up your business with Jean-Luc's free Ebook “Time Management For Small Business” linked below!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Visibility Journey with Danielle Joworski
11 Jan 2024
00:28:18
Welcome back to Small Business School! Today, I'm thrilled to be joined by Danielle Joworski. Danielle is the Creator and Host of The C-Suite on Rogers TV and a business mentor for small business programs. Danielle works to help female founders and entrepreneurs to up-level their presence from her own personal business experience. She's a disruptor sharing #visibilitytruths and normalizing the visibility journey so that CEOs stop hiding and playing small, so let's get into our conversation!
Topics Covered:
Danielle's entrepreneurial journey and the lessons learned from her first business venture.
The impact of visibility on financial success for small businesses.
Strategies for getting comfortable with visibility, whether through video, writing, or in-person interactions.
The importance of setting clear goals and intentions when participating in networking events or using various visibility strategies.
Finding the right visibility strategies that align with your comfort level is key. Danielle emphasizes the gradual progression from a starting point, encouraging everyone to embrace the growth journey.
Your impact starts with visibility! Connect with Danielle and start your visibility journey today and the financial success will follow!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Who Should Be Your First Hire?
10 Jan 2024
00:20:44
Hey Small Business Squad! In the last solo session (Episode 106), we went deep into profit patterns in businesses, so today we're taking it up a notch and tackling the question, who should be your first hire? There’s lots of different opinions on this, so let’s get into it!
Topics Covered:
Hiring for personal help vs. business growth. It's not just about getting help; it's about ensuring it aligns with your business growth. Crunch the numbers and assess if the investment in personal support will translate into more profits.
Hiring for admin tasks sounds like an easy plan, but you need to consider how this impacts your time, business development, and ultimately, your bottom line. It's not just about saving time; it's about strategic growth.
Technicians vs. Administrators. Hire people who are directly involved in the service.
When is the right time for a manager?
Hiring decisions aren't one-size-fits-all. Looking to grow your team? Reach out on Instagram and let’s talk about what that might look like for you!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
What You Need to Hire Your First Staff: Contracts, Policies, and Beyond!
27 Aug 2024
00:12:15
Hey Small Business School! Today, we’re tackling a question that I got on Instagram, someone is hiring their first non-family staff member and they want to know what they need in place. Whether you're in Canada or elsewhere, setting up the right framework from the start is crucial. Let’s dive into what you need to make this transition smooth and successful!
Topics Covered:
Start with a solid contract and offer letter. This should include details on hours, compensation, bonuses, and any provided equipment. Consulting with an HR or labor law expert can save you from costly mistakes.
Know the Labor Laws. Each province or region has its own labor laws covering holidays, overtime, and other key aspects. Understanding these laws and including them in your contract is essential to avoid legal pitfalls.
Outline specific rules about work hours, dress code, and use of company e quipment. Providing clear guidelines helps prevent misunderstandings and maintains a positive working relationship.
Start with more structure and gradually offer flexibility as trust is built.
Regular check-ins and performance reviews are key. Make sure there are no surprises—employees should be aware of how they’re doing and what’s expected.
Starting with a strong foundation from the beginning of the onboarding process will set you and your new team member up for success!
Reach out to me on Instagram if you have questions! Good luck, and here’s to your growing team!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Psychology of Talent Optimization with Rebekah Hogan
09 Jan 2024
00:30:15
Hey Small Business School fam! Today we are diving into the world of talent optimization with the incredible Rebecca Hogan. Rebecca is the visionary founder of MarkahVida, a master coach in Neuro-linguistic programming (NLP) and a talent optimization partner with Predictive Index. Rebekah's unique blend of scientific knowledge and hands-on experience positions her as a sought-after expert in personal transformation and leadership development. She is dedicated to helping individuals and organizations unlock their true potential and bridge the gap between science and success. I’m so excited to jump into this conversation with her!
Topics Covered:
The importance of self-mastery for leaders. Understanding your values and belief system is key to leading a team effectively.
Talent optimization; using data and analytics, you can identify the natural behavioral skill set of potential team members. The goal? Get the right people in the right seats.
Rebecca shares a strategic approach for the hiring process, starting with identifying company values, creating a job profile, and using assessments to match candidates objectively.
Firing Fast, Hiring Slow. While you should hire slow to find the perfect fit, don't hesitate to fire fast if things aren't working out. The damage to your company culture can be monumental if you tolerate misalignments.
By shifting the focus from individual goals to team performance, you can transform the dynamics and boost overall results.
Rebecca is here to help you build not just a team but a thriving, aligned community! Connect with her on Instagram and visit her linkinbio for ways to work with her!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Business Tai Chi with Shirely Chock
04 Jan 2024
00:27:42
On today’s episode of Small Business School, I am joined by the remarkable Shirley Chock, known as "The Stressbender”. Shirley is a Tai Chi expert and the owner of Aiping Tai Chi. With a degree in economics, Shirley combines her financial acumen with her mastery of Tai Chi. She is the former U.S. Women’s National Champion for Tai Chi as well as the former Working Mother Magazine’s Working Mother of the Year. Shirley's career in finance flourished as she discovered that Tai Chi was her secret weapon in managing workplace stress and achieving success in senior leadership positions. Let’s get into our conversation!
Topics Covered:
Discover how Shirley seamlessly integrates her finance background into Tai Chi teaching. Her unique approach, rooted in financial training, highlights the unexpected synergies between seemingly unrelated skill sets.
The importance of continuous learning and seeking inspiration from others. Shirley’s transition from a finance career to running her own business underscores the value of adapting and learning from diverse experiences.
Shirley shares her leadership journey and highlights the significance of intention in both Tai Chi and business. She stresses the value of data-driven decisions without getting lost in unnecessary details.
How the principles of Tai Chi, such as knowing your centre and aligning intention with action, have become fundamental to her business philosophy. Learn how adopting a Tai Chi mindset can lead to sustainable success in entrepreneurship.
Connect with Shirley and Aiping Tai Chi on Instagram or Youtube and tap into your centre!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Understanding Your Profit Patterns
03 Jan 2024
00:35:26
Welcome back to Small Business School! I'm thrilled about today's episode because we're diving deep into the heart of your business: Profit. Don’t ignore this episode because you think you know what profit is! Stay with me, it’s more than crunching numbers; it's understanding the patterns and relationships between!
Topics Covered:
Profit isn't just about revenue and expenses; it's understanding the relationships and patterns between them. It's not just the 'what,' but the 'how' and 'why.'
Expenses aren't just a lump sum. They fall into two categories: the cost of goods linked to your product/service and overhead, and the recurring expenses that happen no matter what.
The importance of strategic decision-making. Whether it's managing overhead, understanding variable expenses, or choosing high volume vs. high margin, it's important to make informed decisions for sustainable profit.
If you're in the service game, it's not just about delivering—it's about delivering at a profit.
Profit is more than a numbers game! If you have questions about navigating your business’ margins and understanding the patterns, reach out to me on Instagram, I’d love to connect!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Most Fun Episode Yet with Andrea Parker and Mel Mills
02 Jan 2024
00:31:39
Welcome back to Small Business School! I am beyond excited for today’s episode because it's hands down the most fun one yet! In today’s episode I am joined by Andrea Parker and Mel Mills. Andrea is a former police detective, and Mel Mills is a former professional hockey player. They are co founders and coaches for influential leaders looking to have more fun in the day-to-day. They believe that life and business should be fun, fulfilling, and led from the heart. So let’s dive into our conversation!
Topics Covered:
Andrea and Mel's inspiring journey to co-founding a business focused on joy and lasting impact.
Challenging the conventional idea of success, emphasizing that joy and fun are integral components of a fulfilling life.
Shifting from overworking to enjoying life, starting with small steps like asking yourself, "What would make this more fun?"
Take stock of where your time goes and reflect on your beliefs about success and joy. Are you truly aligned with your values, or are you caught in a cycle of overworking?
Break free from the fear-based mentality by scheduling fun into your life. Whether it's a hike, a vacation, or simply savoring your coffee, give yourself permission to enjoy life.
Ask yourself "what would make this more fun?” and start implementing small moments of joy, it’ll impact your business for the better! Connect with Andrea and Mel on Instagram and check out their 7 Day Fun Journal!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Year In Review Part 3: Vision for 2024
28 Dec 2023
00:23:23
Small Business School! Today we are closing out our Year In Review series with our last episode of 2023! I'm diving into my top lessons learned for 2023 and my vision for an amazing 2024. Join me in asking "Why not me?", in the new year!
Topics Covered:
The balance between too much and too little visibility is key. Navigating the world of connections. What it looks like to say 'yes' wisely, create meaningful connections, and manage the energy flow in your business.
The magic of asking, "Why not me?", in 2023 I embraced owning my desires, asking for what I want, and letting go of self-limiting narratives. It's been incredibly rewarding!
The importance of flexibility, a lesson I have learned while scaling and adapting to the dynamic nature of entrepreneurship.
My 2024 game plan and how I'm managing my calendar by saying 'no' strategically and focusing on impactful growth.
My vision for 2024 is all about impact growth and prioritizing well-being! What’s yours, connect with me on Instagram and let me know your vision for 2024!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Year In Review Part 2: Planning For 2024
27 Dec 2023
00:17:07
Hey Small Business School! To wrap up 2023 we’re doing a series of solo episodes reflecting on the year and setting concrete goals heading into 2024! In this episode, going over how to plan for 2024 in order to make it your best year yet!
Topics Covered:
Reflect on Your Vision. Where do you want to be at the start of 2025? Feel it, breathe it. Is it financial freedom? Time freedom? Or a mix? Let those dreams guide your 2024 plans.
Break down those annual goals into quarterly, monthly, and weekly chunks. Plan it out, make it real. Because if it's not on the calendar, is it even happening?
How to make your dreams tangible by attaching numbers to your goals and creating measurable outcomes.
Don't just set a goal; understand every detail. How does your day look when you've achieved it? What are the steps leading up to success?
2024 is all about intentional planning and understanding the "why" behind your goals! Let’s connect on Instagram, I would love to hear how you are planning for 2024!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Year In Review Part 1: Reflection
26 Dec 2023
00:20:03
Hey Small Business School! To wrap up 2023 I wanted to do a series of solo episodes this week reflecting on the year and setting concrete goals heading into 2024 so we all get off on the right foot! In this episode, I'm breaking down my personal process of reflecting on the year!
Topics Covered:
Reflecting on Your Wins. Celebrating the victories, big and small. Let's acknowledge the milestones made this year!
Learning from Setbacks. It's not about dwelling on failures but instead about understanding how you can show up differently next time. Document your reflections and strategize for a better outcome in the new year!
Put numbers to your feelings! Feelings are fantastic, but let's add some substance. Break down your wins and challenges into measurable insights. Whether it's time or money, let the numbers guide you in gaining a fresh perspective.
Don't let your bank balance deceive you! Dive into financial and bank statements to get the real picture. It's about understanding where your money came from, where it went, and whether it aligned with your intentions.
Reach and connect with me on Instagram! Let’s work together to figure out what we’re leaving in 2023 and what habits we are using to launch us into 2024!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Unlock Your Breakthrough with Kristina Bartold-Sorgota and Steve Fleiszer
21 Dec 2023
00:52:48
Welcome back to Small Business School! In this episode I am sitting down with two great friends and fellow Business Breakthrough Canada leaders Kristina Bartold-Sorgota and Steve Fleiszer! Our conversation surrounds reflections that we had from an event we hosted in September for business owners to come together and learn from one another!
Topics Covered:
The value of community and collaboration, and how showing up in person can have a significant impact on business growth.
The need for innovation and creating spaces for entrepreneurs in Canada.
The significance of building relationships, providing feedback, learning from different industries, and why these things are crucial for success in business.
How being likable and knowledgeable can attract clients and opportunities.
Evaluating the value of investments in rooms and relationships and looking forward to future Business Breakthrough Canada events and opportunities.
We are so pumped for our next Business Breakthrough event in January. We believe this will be a transformative time for you and your business that you won’t want to miss out on. Your dream business is just a breakthrough away!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Celebrating 100 Episodes of Community Building with Kristina Bartold
20 Dec 2023
00:40:42
Welcome back to Small Business School! Today we are celebrating 100 episodes of The School Small Business Podcast by welcoming back my first-ever podcast guest, Kristina Bartold-Sorgota. Kristina is the Co-Founder of The Social Snippet, a Social Media and Podcasting agency and she is an expert in building community online and in person! In this episode we're celebrating this milestone, diving into the power of community building and talking about podcasting magic!
Topics Covered:
The journey of The Small Business School podcast.
Finding deep connections and meaningful relationships in business. Creating a thriving community and the long game of investing in relationships.
The importance of aligning clients with your values and business goals becomes a recurring theme, highlighting the significance of strategic decision-making.
The lasting impact of reputation on a business. Building relationships, valuing community, and nurturing connections contribute to a strong foundation, especially in the unpredictable world of entrepreneurship.
Overcoming the conditioning of being a people pleaser to standing up for yourself and asking tough questions.
The profound impact of podcasting. It's not just a medium for sharing stories; it's a platform for building connections, inspiring change, and creating a community of like-minded individuals.
Join Kristina and I as we reflect on 100 episodes of The School of Small Business Podcast! Thank you for being part of this incredible community, please reach out if you want to connect! Here's to many more episodes and adventures ahead!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Finding Your “IT Factor” with Emily Paulson
19 Dec 2023
00:28:27
Welcome back to Small Business School! I am thrilled to be joined by Emily Paulsen today. Emily is the creative mind behind Electric Collab, a one-stop brand & website shop for small business owners craving a cohesive, high-converting brand you feel wildly proud of. With 14+ years of brand development experience, Emily helps modern leaders build authentic brands that are rooted in who you are, designed to attract the clients you want. In our conversation, Emily sheds light on the magic of uncovering the "it factor" in your brand and understanding your ideal client's desires and pain points. Let’s get into it!
Topics Covered:
How to reveal the essence of your brand and articulate your expertise, creating a brand that stands out and resonates with your audience.
The significance of understanding your ideal client's emotional landscape, frustrations, aspirations, and desires to forge a strong emotional bond through your brand.
Common pitfalls in branding, such as overemphasizing internal business processes in communication and the importance of focusing on what truly interests and benefits potential customers.
Branding is not a one-time event but a strategic, evolving process. Emily encourages small business owners to consider investing in professional branding once their business has a clearer direction and vision.
Connect with Emily by booking a call on her website or following her on Instagram and tune in to discover how to elevate your brand and establish a meaningful connection with your audience!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Secret to Profitability and Impact: Mastering a Time Budget
22 Aug 2024
00:13:39
Welcome back! Today in Small Business School, we’re diving into a topic that’s crucial for every business owner—time budgets. Whether you’re running a product-based business or offering services, understanding where your time and your team’s time goes can make all the difference in your profitability and impact. Let’s explore how time budgets can streamline your operations and boost your bottom line!
Topics Covered:
Knowing how much time your team spends on tasks helps you assess their value and optimize efficiency, ensuring that you're getting a solid return on investment.
Service providers, especially those on monthly retainers, often overlook how long tasks actually take. Time budgets help ensure you're profitable, not just busy.
Giving your team specific time budgets and clear instructions can prevent wasted effort and align their work with your goals, leading to consistent results.
Tracking time against budgets allows you to address inefficiencies early, helping you maintain or even improve your profit margins.
If you’re new to time budgeting, start by assigning small time blocks and adjusting as you learn. It’s a flexible system designed to help you and your team succeed.
Time budgets aren’t just about saving money, they’re about creating a thriving and efficient business. If you’re unsure where to start, reach out, and I would be happy to help you implement this game-changing tool!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Navigating Holiday Season Product Launches with Christina Vanacore
14 Dec 2023
00:32:43
Welcome back to Small Business School! Today's episode is for all product-based businesses! Joining us is the incredible Christina Vanacore, also known as the Product Doula. Christina shares her wealth of knowledge as a certified launch and business strategist with over 20 years of experience. Together we explore the challenges and strategies for product-based businesses, especially during the holiday season!
Topics Covered:
Navigating the challenges of 2023 for product-based businesses in a recessionary environment.
Deciding on the right strategy for the holiday season: to make a discounted offer or ride the wave through the end of the year?
The impact of lower sales and recalibrating goals for the coming year.
Insights into the dynamics of Black Friday and Cyber Monday sales for small businesses.
Make sure to check out the second part of this conversation on Christina’s podcast “The Product Doula Presents” and connect with Christina on Instagram!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Experiencing Business Breakthrough
13 Dec 2023
00:21:41
Hey Small Business Squad! I'm full of excitement after our incredible Business Breakthrough event with my pals, Steve and Kristina. Today's episode is like a backstage pass to all the goodness that went down. 10 passionate entrepreneurs, huddled together, sharing stories, struggles, and “aha” moments. Here's a sneak peek of the golden nuggets we uncovered.
Topics Covered:
Visibility is the Name of the Game. Everyone in the room had a burning question about getting eyes on their business, the hunger for visibility is real. But guess what? It's not a problem to solve—it's the essence of business. Measure your progress, find your power partners, and embrace the business journey.
Knowing your customers inside out. It's not just about what they want but understanding what they don't want. Dive deep, ask the right questions, and watch your success unfold.
Sometimes, it's not about doing more in business, it's about giving it time and trusting the process.
One standout moment was advising a business on expanding its offerings. Instead of charging full speed ahead, we realized they were leaving untapped opportunities on the table. Adding more products led to brand clarity and a revelation of how to make the journey smoother.
The breakthroughs were massive in this room and it's proof that one day can redefine your business trajectory. Now, I want to hear from you! Did any of these breakthroughs hit home? DM me your thoughts and stay tuned to The Business Breakthrough Instagram for info on your next event!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Building Confidence in Content Creation with Lindsay Smith
12 Dec 2023
00:24:05
Welcome back to Small Business School! I'm thrilled about today's episode featuring the incredible Lindsay Smith, a copywriter and marketing expert. Lindsay's refreshing take on marketing caught my attention and I can't wait to dive into her insights on obtaining confidence in your content creation.
Topics Covered:
The Power of Confidence Over Consistency. Instead of overwhelming yourself with endless posts, discover how confidence can be a game-changer in making your message stand out.
Lindsay shares her process of unlearning and encouraging clients to trust their instincts. By personalizing your approach to content creation and avoiding the "shoulds," you can uncover the true power of your authentic voice.
The pressure surrounding social media and how to redefine success beyond platforms like Instagram. Lindsay advocates for exploring alternative avenues and strategies tailored to your business, ultimately focusing on impact over numbers.
Simplifying your message for maximum impact. Cut through the noise by crafting compelling copy that resonates with your audience.
Connect with Lindsay on Instagram and join her free community call for women entrepreneurs every Tuesday at 12 PM Eastern. Visit Lindsay's website for more details and to access valuable resources!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Community Beyond The Numbers with Inbal Claudio
07 Dec 2023
00:24:18
Welcome back to The Small Business School! I'm thrilled to have Inbal back on the show. After our first episode, it was clear that she's changing lives one person at a time, so today we're diving deeper into the value of community building. Inbal has built an incredible community for small business women, and we're eager to share insights on why community matters and how it goes beyond just an online Facebook group!
Topics Covered:
Community is about making every person feel valued, extending beyond online groups to in-person connections and genuine care.
In building a community start with “the why” and understanding the purpose behind it, then focusing on defining the who and the what.
The challenge of sustainable community, practical tips on hosting events, workshops, or co-working sessions that align with your capacity and business goals.
The power of collaboration, we explore how businesses, regardless of their nature, can work together to create meaningful events and experiences.
Inbal and I unpack the essence of community beyond mere numbers and the importance of cultivating a genuine connection, starting with a clear purpose! Connect with Inbal on Instagram to learn more about her in-person events and coaching!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Starting Out In Today’s Business World
06 Dec 2023
00:10:54
Hey there Small Business School, on today’s solo episode I'm super excited to answer a question I get a lot; "Staci, what kind of business would you start right now?" Well, today we are getting into it!
Topics Covered:
Product-based business challenges and opportunities, what it takes to thrive.
The power of creating community and why it's crucial for long-term success.
The importance of establishing a system for consistent monthly sales. Subscription boxes, apps, etc!
Why I believe service-based businesses are the goldmine right now. Uncover the secrets to scaling and standing out, especially in your local market.
Reach out and share your business ideas with me through a DM or a voice note. Let's chat!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Perfect Pitch with Nicole Pearl
05 Dec 2023
00:28:20
Hey Small Business School! In today's episode I have the fantastic Nicole Pearl on the show, to discuss everything PR for your small business. Nicole spills the beans on how to make PR affordable and achievable for everyone, without blowing up your budget. She's a long-time magazine editor turned small business PR and media consultant, and her insights are gold!
Topics Covered:
Nicole shares her killer "Five W's Pitch Formula" that will make your pitch stand out in a sea of emails. It's not just about knowing how to pitch but also understanding the mindset and confidence needed to get it out there.
Nicole's advice is to begin building buzz even before your product is live. Get that waitlist going!
Getting featured is just the beginning. Nicole emphasizes the importance of leveraging your press features to build credibility, no matter what you sell!
Nicole encourages you to understand the foundational steps of PR, even if you decide to outsource it later. Building your relationships with the media can be priceless and pave the way for long-term success.
Check out Nicole’s brand new "Get Featured Fast Guide" filled with insider tips and free resources to help you stand out and snag those press opportunities below!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Therapy for Entrepreneurs with Shulamit Ber Levtov
30 Nov 2023
00:37:26
Welcome to another episode of Small Business School! In today’s episode I welcome Shula Ber Levtov onto the podcast. Shula is not just a therapist; but a therapist specifically for entrepreneur's, specializing in supporting women business owners in navigating the relentless stressors of entrepreneurship. In this episode, we dive into Shula's background, the mental health challenges faced by entrepreneurs, and the isolation that comes with leadership!
Topics Covered:
Mental Health in Entrepreneurship. Addressing the epidemic of suicide and depression among business owners.
Coaches vs. Therapists. Understanding the differences and how each plays a unique role in personal and business development.
Unpacking the multi-layered isolation experienced by entrepreneurs and the importance of seeking the right support.
Taking a moment during stress to regroup and express intentions can prevent reactive responses.
Emotional intelligence and therapy can be powerful tools for entrepreneurs, enhancing leadership and decision-making skills.
Mental Health Plans. Integrating mental health into business planning ensures ongoing self-care and prevents burnout.
Join us as we navigate the complex terrain of entrepreneurship and mental health, and don’t forget to connect with Shula via her website and check out the articles she referenced below!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Getting Financial Clarity Before You ‘Need’ It
29 Nov 2023
00:17:27
Hey, Small Business School, today I’m thrilled to dive into a crucial topic; financial clarity. Ever feel stuck, telling yourself, "I'll get a handle on it after this next sale." or "Once I make more revenue, it'll be easier"? I get it! In this episode, I unravel the myth that financial ease comes after a revenue boost and explore the real cost of delaying financial expertise!
Topics Covered:
Defining "Easier": We often set vague goals, expecting things to magically get "easier." But feelings adjust, and waiting for ease might be a never-ending journey. Let's redefine what "easier" means and set clear, tangible goals.
Fractional CFOs for Real Results: Hiring a fractional CFO isn't a luxury for later; it's your strategic move now! Get a fresh perspective on your business finances, cut the non-essentials, and uncover the next right steps. Don't wait until it's "easy"; make it easier now.
Tailored Financial Clarity: Whether you're a solo service provider or running a product-based business, a fractional CFO brings clarity. Discover the profitability of your services or products, optimize your time, and gain insight into where your money should go.
Embrace Clarity Early: Small businesses thrive with every member playing a crucial role. A fractional CFO's impact is profound in the early stages, offering guidance, perspective, and results.
Your financial success isn't a distant dream; it's a tangible step away. Embrace the power of financial clarity, work with a fractional CFO sooner rather than later, and witness the transformative impact on your small business!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Unleash the Power of Personal Branding with Marina Middleton
28 Nov 2023
00:35:39
Welcome back to Small Business School! In today's episode, we’re getting into the world of personal branding with the incredible Marina Middleton! A dynamic entrepreneur, mom, and co-founder of the Blueprint Mastermind, Marina is all about helping individuals share their stories and monetize their impact. Join us as we explore her journey, the secrets behind her success, and the transformative power of personal branding.
Topics Covered:
Marina shares her journey and emphasizes the importance of resilience in facing challenges. Learn how her immigrant upbringing and personal experiences shaped her ability to bounce back and stay focused.
Discover the inspiration behind the creation of the Blueprint Mastermind, a unique six-month program that bridges consulting, coaching, and mastermind collaboration.
Marina unpacks the essence of personal branding and its role in business success. Understand how your story, impact, and offerings are key components of a powerful personal brand that resonates with your audience.
Getting in the room isn't just about being physically present; it's about strategic positioning. Marina emphasizes the importance of clarity in self-introduction. Be intentional about what you want people to know you for, and tailor your approach to each room.
Marina leaves us with a powerful mantra - the energy you bring into any situation shapes its outcome. Consider what energy aligns with your desired outcome, whether it's a conversation or a business move.
Get ready to unleash the potential of your personal brand in this episode and don't forget to check out Marina's Blueprint Mastermind for an in-depth journey into personal brand mastery.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Simplify Your Business with Simplified AI with Jeffrey Boyle
23 Nov 2023
00:29:12
Welcome back to Small Business School! Today, we have an exciting guest, Jeffrey Boyle, founder of Bemodo. Jeffrey shares his journey from running an e-commerce business to diving into the world of AI. Jeffery’s focus on making AI accessible, he discusses how Bemodo can simplify the use of OpenAI, especially for those who may find it challenging to create effective prompts. Together delve into the unexpected pivots in business, overcoming imposter syndrome, and the power of taking massive and immediate action. Join us as we explore the future of AI and its transformative potential for businesses!
Topics Covered:
Jeffrey's journey from e-commerce to AI and overcoming imposter syndrome in business.
Navigating unexpected pivots in business by surrounding yourself with skilled individuals.
Simplifying AI with Bemodo for entrepreneurs, making AI accessible for a diverse range of businesses.
Addressing challenges in the implementation of AI and bridging the gap between AI enthusiasts and general users.
The role of AI in enhancing creativity, productivity, and profitability.
Empowering blue-collar businesses with AI and tailoring AI for both service and product-based businesses.
AI tools can be overwhelming at first but with an open mind and services like Bemodo, AI can transform any business. Whether you're in a service or product-based business, the time to embrace AI is now!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Building Empowering Networks with Monica Boudreau
21 Aug 2024
00:24:09
Welcome back to Small Business School! I'm thrilled to chat with Monica Boudreau today, she is the founder and CEO of Posh Media and the visionary behind Work Wives. Raised in a family of business owners, movers and shakers, the entrepreneurial mindset is behind everything Monica does. Born a maritimer and established in the nation’s capital, Monica is passionate, idea-driven and focused on delivering clients deeply profitable outcomes. Monica built posh media differently from the start. Making and anticipating marketing trends, tailoring talent, and delivering unforgettably polished work have allowed posh media to grow. Monica's journey is packed with insights and inspiration. I'm excited to dive into her story and the wisdom she has to share!
Topics Covered:
Monica shares how crucial building a strong network has been for her business growth and the creation of Work Wives, a platform designed to support Canadian women entrepreneurs.
Starting Posh Media and how Monica’s perspective on community evolved over time.
The importance of fostering relationships with clients and peers, leading to the natural expansion of her business into community building.
Launching WorkWives.
Practical advice on building a social media presence, creating valuable content, and the importance of owning your digital assets.
Building a strong network can transform your business and make entrepreneurship less isolating. You get out what you put in, keep pushing forward and find your people! You weren’t meant to walk this journey alone!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Truths Behind Course Creation
22 Nov 2023
00:21:26
Welcome back to another episode where we're diving into a topic close to my heart today; course creation. Whether you're running a product-based business or offering services, if you've hit that point where you're thinking, "Okay, what's next?” A course could be the game-changer for you! So settle in, and let's talk about why courses can be a game-changer and how to avoid the oh so common pitfalls.
Topics Covered:
Benefits of Courses: Courses offer a way to reach a broader audience at a lower price point. They cater to different learning styles, providing nuggets for those just dipping their toes, and they are ideal for sharing specialized knowledge without the high cost associated with one-on-one services.
Biggest Mistakes to Avoid:
Building a course without knowing if your audience actually wants it can lead to crickets when it comes time to sell. Audience input is key!
Don't break the bank on creating the perfect course initially.
Even the best course won't sell itself. Marketing efforts are crucial to sustaining sales beyond the initial enthusiastic buyers.
Realistic Expectations:
Courses aren't a one-and-done cash cow. Building a community and consistently attracting new eyes is vital for sustained success.
Tailor your approach based on your expectations. Whether you're aiming for a massive launch or just serving your existing clients, align your efforts accordingly.
Course creation can be a game-changer for your business. However, success lies in understanding your audience, investing wisely, and managing expectations, so your efforts align with the outcomes you truly desire! 🚀
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Pivoting and Perseverance and with Dr. Noor Ali
21 Nov 2023
00:27:49
Hey Small Business Squad! In today’s episode of Small Business School we are joined by Dr. Noor Ali, MD, MPH. I met Dr. Noor through the Small Business Club, and let me tell you, she's a force to be reckoned with. In this episode, we dive into her incredible journey; from growing up in Bangladesh with dreams of becoming a doctor to facing unexpected challenges that led her to a career in health insurance. Noor shares her story of resilience, perseverance, and the unexpected turns that brought her to where she is today. We also explore her passion project, Think Like a Woman, where she creates intimate and curated networking events for female founders. So, get ready for a dose of inspiration and practical insights!
Topics Covered:
Dr. Noor's journey from aspiring doctor in Bangladesh to a career in health insurance. Overcoming setbacks and finding a new path in a foreign country.
Creating a community for female founders through curated networking events with ‘Think Like a Woman’. The importance of connecting over shared values in business relationships.
The role of perseverance and authenticity in Noor's success.
Sales tactics and personal branding: Noor's journey into a new arena.
Balancing multiple businesses and the importance of self-care and intentional breaks.
The impact of physical changes in environment and solo vacations on creativity and problem-solving.
Connect Dr. Noor Ali to turn your health care insurance confusion into confidence!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Tap Into your Business Genius with Jumana Alder
16 Nov 2023
00:26:03
Welcome to another episode of Small Business School. In today’s episode guest Jumana Alder, joins us to discuss how she helps entrepreneurs tap into their genius, align with their purpose, and unlock the flow of freedom in their businesses. She does this through an accelerated business transformation. Her experience includes both entrepreneurship and working in the corporate world. With her natural ability to spot opportunities to do things better, she supports business leaders who want to thrive amid the significant market shifts we are experiencing as a collective. If you're ready to shake up your perspective on business and unlock its true potential, this episode is a must-listen.
Topics Covered:
Challenging the idea that a business is just a reflection of its owner. Instead it is seen as a separate structure, with its own energy and consciousness. This unique perspective can revolutionize the way we approach our businesses.
The importance of aligning with the energy of your business. Jumana shared how this alignment can be the key to avoiding the hustle and finding a place of magnetism where opportunities flow effortlessly.
The concept of our unique gifts as a golden thread of alchemy. She emphasized the power of collaboration and staying true to our individual lanes, which not only helps others but expands our own reach.
Jumana doesn't see herself as a long-term coach. Instead, she offers an accelerated business transformation. In just a few sessions, she guides entrepreneurs to clarity on their purpose, vision, mission, and market, setting them on a path of aligned and impactful business.
Jumana is offering a special discount for our listeners, so don't forget to check out her website!
Use code STACI10 and receive a 10% discount off the Entrepreneur Accelerated Business Transformation Session, link to purchase is on home page under the Entrepreneur track.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Gaining the Ability to Step Back
15 Nov 2023
00:15:50
On today’s episode of Small Business School we're diving deep into the world of small business finance. The key to financial freedom isn't just about managing money; it's about managing time and setting boundaries. We’ll cover two crucial strategies: building capacity and establishing clear boundaries. Trust me, this isn't your typical financial advice. It's a fresh perspective that might just transform the way you run your business.
Topics Covered:
The first step to financial success is building the capacity to step back, assess, and address the root causes instead of being stuck in firefighting mode.
Why establishing clear boundaries around your availability is not just a kindness to yourself but also a game-changer for your team and clients.
How the way you present yourself and your availability trains your clients on how to treat you. Setting expectations and clear boundaries can lead to a healthier work-life balance and a thriving business.
Building capacity and setting boundaries is a gradual process. Take those small steps, test the waters, and watch your business transform.
Share your stories, connect with me on social media, and let's keep this conversation going!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Why Relationships Rule on LinkedIn with Janice Porter
14 Nov 2023
00:27:55
In today’s episode of Small Business School, we are unlocking the power of LinkedIn with Janice Porter, a relationship marketing specialist who knows LinkedIn like the back of her hand. Janice has a passion for teaching people who want to build their businesses through relationship marketing and networking using online and offline strategies. Janice believes that LinkedIn is THE platform for attracting new clients, strategic partners and referrals.
Topics Covered:
The importance of choosing platforms where your audience hangs out. For businesses, especially service providers, LinkedIn stands out as a direct and effective business platform.
Janice's approach of genuine, no-frills connection-building on LinkedIn. It's not just about self-promotion; it's about helping others and leaving them better off.
The essentials of a winning LinkedIn profile—Header, Headshot, Headline, and Hook.
The importance of recommendations on LinkedIn. Current and genuine recommendations serve as social proof, giving credibility and trust to your profile.
The need for value-driven, educational, and engaging content on LinkedIn. Understanding the algorithm's focus on connections helps tailor content for maximum impact.
Whether you aim to be an authority in your field or focus on networking, consistency is crucial.
Connect with Janice and explore more about relationship marketing on her website and don't miss her podcast ‘Relationships Rule’!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Why You Should Sell on Etsy with Monica Little
09 Nov 2023
00:30:05
Today at Small Business School, we are unpacking the secrets of Etsy with Monica Little. Monica shares how it can be better utilized to get sales results for new or existing businesses. After leaving her corporate job to build a multiple 6-figure organic skincare business, Monica created Etsy Algorithm Secrets to guide other handmade small business owners along the path of turning their hobby into a successful and profitable business!
Topics Covered:
Making your product stand out on the first page of search results. It's all about nailing the title, keywords, and tags.
Why Etsy is Monica’s go-to platform because it brings customers who are ready to buy.
The importance of niching down. Etsy customers are on the hunt for something unique and specific. Be as descriptive as possible in your listings.
The secrets of merchandising—putting your website and Instagram on the label, creating a five-star unboxing experience, and turning Etsy buyers into lifelong fans.
Ready to level up your Etsy game? Etsy might just be the secret sauce you've been searching for! Connect with Monica on Instagram at and snag her free training!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Double-Edged Sword of Flexibility in Entrepreneurship
08 Nov 2023
00:18:15
In today’s episode of The Small Business School we are talking about the flexibility of being a small business owner. We all love the freedom to craft our dreams, set our schedules, and dance to the beat of our own business drum. But let's be real, sometimes it's like walking a tightrope without a safety net.
Topics Covered:
Flexibility is the heartbeat of entrepreneurship. From shaping our dream projects to taking impromptu breaks for family moments, it's a beautiful chaos we willingly signed up for.
The flip side hits hard when decisions fall squarely on our shoulders. Family, team, customers—it's a juggling act.
Clarity breeds confidence. Taking a beat to weigh options, considering opportunity costs, and looking at the bigger picture transforms decisions from guesswork to strategic moves. It's not about overthinking; it's about making informed choices.
Beyond dollars and cents, leadership shines when decisions are communicated with thoughtfulness. People respect a leader who has a clear thought process, one that involves consideration for the impact on everyone involved.
Embrace the flexibility, but remember, clarity is your superpower. Share your stories, connect with me on social media and let's keep this conversation going!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The Challenges of Scaling with Emily McDonald
07 Nov 2023
00:23:34
In this episode of Small Business School we are getting into the real nitty-gritty details of scaling a business, the highs, the lows, and everything in between with guest Emily McDonald. Emily started her first company in 2009 and scaled the company to seven figures, ran a team of 15, raised over a million dollars in venture capital, opening retail stores in Los Angeles and San Francisco. In 2021 Emily started coaching female founders and co-founded ‘My Founder Circle’, a community and membership where female founders can have access to coaches at a lower investment.
Topics Covered:
Emily shares her journey from founding a successful fashion company, The Stylist LA, to becoming a coach for female founders. It's a story of growth, burnout, and transformation.
The mindset of building a business brick by brick. Emily reveals the importance of connecting with customers one-on-one, doing things that don't scale initially, and building a loyal following.
Emily opens up about her experience with burnout and how it wasn't necessarily about doing things that don't scale but rather not prioritizing self-care and well-being.
Emily shares insights into her fundraising journey, the challenges of raising capital in Silicon Valley, and the dynamics of having investors on board. Discover the highs and lows of seeking financial support for your business.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Finding Financial Freedom with Hanna Bier
02 Nov 2023
00:31:54
In this episode, we're getting deep into the world of money mindset with Hannah Bier. Hanna works with ambitious women all over the world to recreate their relationship with money in a life-affirming, positive and loving way. As an energy healer, family-constellation expert and certified life coach, she has woven her diverse skill set into a proven, and innovative capacity to allow her clients to transform their relationship with money from the inside out. Join us as we explore the power of understanding your money story, setting healthy boundaries, and finding your unique path to financial freedom.
Topics Covered:
The profound connection between the way love was expressed in your childhood and your current relationship with money. Understanding this link is crucial for reshaping your money mindset.
How to establish boundaries in your life and work that align with your values and desires. Discover your sweet spot where work, income, and profit feel balanced and right for you.
The concept of financial freedom beyond monetary milestones. Finding the joy in managing money to create a life filled with abundance, choice, and happiness.
Tuning into your body's signals to discern which money messages resonate with you. Follow what feels light and aligns with your truth while disregarding anything that feels heavy or limiting.
Connect with Hanna Bier and learn more about her insights on money mindset.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
“Who Decides What the Boss Makes?”
01 Nov 2023
00:14:25
In this episode of The Small Business School, we tackle the question: how should you determine your own salary as a business owner? You need to pay yourself fairly while considering your roles in the business.
Topics Covered:
The importance of paying yourself for the work you do in your business and a step-by-step approach to determine your worth based on market standards.
How to differentiate between paying yourself as an employee and compensating yourself as a shareholder.
Why it's crucial to look at your business as an outsider and assess its health objectively.
For more questions or assistance, connect with Staci on social media or become part of the Small Business Club for valuable insights and networking opportunities.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Are You Dropping the Ball with Delegation?
20 Aug 2024
00:08:48
Welcome back to Small Business School! It’s mid-summer at the time of recording this and if you’re anything like me, you’re balancing the hustle of business with making those all-important summer memories. But as the pace picks up for the fall, it's time to ask: Are you delegating what needs to be delegated? Let’s dive into how you can lighten your load and set your business up for success!
Topics Covered:
The trap of doing it all; we often fall into adding "just one more thing" to our plates, thinking it’ll be quicker. But this habit can cause tasks to slip through the cracks.
Weekly to-do list audit to ensure you’re delegating tasks that others could handle, freeing you up to focus on the bigger picture.
Instead of micromanaging, ask your team what they have on their plate and when they can realistically complete new tasks. This approach builds ownership and accountability.
Spend time teaching your team how to do tasks correctly. It might take more time upfront, but it pays off when they can perform tasks independently and efficiently.
With summer wrapping up and fall on the horizon, now’s the time to create systems and ensure your team is ready for the busier months ahead.
Are you delegating what you need to be delegating? Take a moment to assess your workload this week and see where you can delegate. Your team will thrive, and so will your business!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Connecting with Your Audience with Maggie Glenski
31 Oct 2023
00:29:00
In this episode of Small Business School, we dive into actionable advice for small business owners on marketing with Maggie Glenski, Founder and CEO of Wrinkles Content Studio. Wrinkle's Content Studio collaborates with ambitious female founders every step of the way, bringing big agency experience to content strategy and development for social media, email and blogs. Maggie shares her journey from the corporate world to entrepreneurship, highlighting the importance of aligning with your passion and connecting with your audience.
Topics Covered:
Maggie specializes in social media, blogs, and email newsletters for lifestyle brands and female founders. These modalities offer different ways to connect with your audience and enhance your online presence.
Developing a solid content strategy involves understanding your audience, choosing the right platforms, diversifying your content buckets, defining your brand's tone and look, and creating a content calendar for consistency.
Analyzing your content's performance through engagement metrics, such as likes, comments, shares, and saves, is crucial for refining your content strategy. Engaging with your audience by responding to comments and actively participating in social platforms is equally important.
Be consistent with your content posting, but start with a realistic schedule that you can maintain. Above all, have fun with your content creation and explore new ideas and trends in your industry.
Maggie recommends the book "Big Magic" by Elizabeth Gilbert for inspiration and fostering creativity in both personal and business pursuits.
Connect with Maggie if you want to learn more content marketing strategies!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Breaking Down The Barrier to SEO with Jade Pruett
26 Oct 2023
00:26:25
In this episode of Small Business School we dive headfirst into the world of SEO with Jade Pruitt, founder of Hello SEO. Get ready to take some notes because we're demystifying this three-letter word and making it approachable for everyone. Don't wait to start, dive into SEO now and watch your online presence soar!
Topics Covered:
Which businesses can't afford to neglect SEO. It's not just about online stores; local service providers like plumbers, cosmetic surgeons, and locksmiths can benefit immensely.
The three pillars of SEO: content, technical SEO, and backlinks.
Why connecting Google Search Console to your website is crucial for ensuring that Google's robots can index your site properly.
The importance of using the right keywords and creating content that answers your audience's questions effectively.
How backlinks from authoritative websites can boost your SEO ranking and how to go about acquiring them.
How SEO can serve as a powerful tool for understanding what your potential customers are looking for and what questions they have.
Connect with Jade by following her on Instagram and visit her website for valuable insights and tips.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Curing the Fear of Finances
25 Oct 2023
00:13:23
In today’s episode we're diving into finances. As a fractional CFO and mentor to small businesses, I've seen firsthand how the financial side of things is the lifeblood of any business. It's not just about making money; it's about keeping it and using it wisely. In this episode, we'll uncover the fears and narratives that hold us back in our finances. Don't let fear hold you back; embrace the numbers and take intentional action to achieve the results you want and watch your business thrive!
Topics Covered:
The common fears and anxieties that prevent small business owners from addressing their financial situation.
How ignoring financial problems can lead to the accumulation of negative narratives and hypothetical worst-case scenarios.
How gaining clarity about your financial situation can empower you to make intentional actions and changes.
The importance of not getting stuck in self-blame when facing financial challenges and how to use financial information as a tool for progress and growth.
If you enjoyed this episode, feel free to reach out on social media. I'd love to connect and chat about all things business. Until next time, keep pushing forward!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!