Explore every episode of the podcast The Small Business School Podcast
Dive into the complete episode list for The Small Business School Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Business Builders (Pt.40) What a Financially Healthy Year-End Really Looks Like
04 Nov 2025
00:17:44
In this episode of the Business Builder Series, I’m diving into what it actually means to have a financially healthy year-end — not just filing taxes and hoping for the best. I share how to go beyond the “pray there’s no big tax bill” mindset and use your numbers as a leadership tool. This one’s part mindset, part strategy, and 100% about setting yourself up for confidence instead of chaos when year-end hits.
Key topics covered:
The difference between a compliant year-end and a healthy one
Five key signs your business is financially healthy
How to avoid the year-end panic spiral
Why year-end should be a checkpoint, not a punishment
How to use your numbers strategically to shape next year’s goals
Challenge:
Book a 90-minute CEO meeting with yourself. Review your financials using the five key signs from this episode. Write down what’s working, what needs to change, and any questions to ask your accountant before filing. This is your chance to go into year-end confident, clear, and in control.
A clean, clear year-end doesn’t just reduce stress — it builds your confidence as a CEO. The numbers don’t have to be scary; they’re your most powerful guide for growth.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
From Hustle to Harmony in Business and Life with Anna Lozano
30 Oct 2025
00:38:11
Welcome back to Small Business School! In this powerful and heart-centered conversation, I’m joined by the incredible Anna Lozano — entrepreneur, mentor, and host of The Prosperity Playground podcast. Anna shares her inspiring journey of creating, growing, and selling her first company (Love Powered Co.) and how she’s now redefining success through alignment, intuition, and energetics. We talk about what it really looks like to build a business that feels as good as it performs — one that supports your energy, lifestyle, and purpose instead of draining it.
Key topics covered:
Anna’s entrepreneurial evolution, from corporate life to network marketing to building and selling Love Powered Co.
What it truly means to build a business that matches your energy, values, and season of life
What happens when you’ve “made it,” but you’re still figuring out who you are next
Why stillness and space are secret weapons for creativity and clarity
How to move from force and burnout to ease and alignment
Creating a new definition of success, one that’s deeply personal, intentional, and sustainable
Anna’s story is an inspiring reminder that success isn’t about how hard you grind — it’s about how deeply you align. When you stop trying to keep up with everyone else’s version of success and start tuning into your own rhythm, everything changes. You’ll not only build a business that thrives but a life that feels truly joyful, free, and abundant.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Building a Business That Feeds Your Soul with Rebecca Ogilvie
02 Oct 2025
00:38:24
In this heartfelt episode, I chat with Rebecca, founder of The Detour Co, a natural skincare brand rooted in mindfulness, intentional living, and self-connection. What started as a side project in her kitchen has grown into a brand that’s not just about beautiful skin — it’s about helping women slow down, reconnect, and nurture themselves through simple daily rituals.
Key topics covered:
How Rebecca went from yoga and meditation teacher to skincare founder — and why her brand is so much more than just products.
The philosophy behind “from the land, not the lab,” and how nature inspires everything she creates.
Staying grounded while growing a business and raising kids (and how meditation keeps her centered).
The importance of community and why finding “your people” changes everything in entrepreneurship.
How brand clarity and messaging often come from conversations, connection, and simply showing up.
At the end of the day, building a business that feels good matters just as much as building one that looks good — because when you’re aligned and connected to your purpose, everything else flows naturally.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Roots & Wings: 2 Things You Need To Grow Your Business
03 Dec 2024
00:08:19
In this episode, I dive into a mindset shift that I believe can transform your business and lead to a lot of growth.
I often hear small business owners calling their businesses their ‘baby’ but we want our business to grow and develop beyond the stage of constant care and supervision.
My mom used to always say kids needed two things: roots to grow and develop and wings to blossom and be launched. With a balance of these two things we can find ways to nurture our business’s mission while also creating the space for it to thrive independently. Let’s explore how!
Topics Covered:
Roots vs. Wings: Understanding the foundational roots (mission, vision, and values) and giving your business the wings it needs to grow without you.
Avoiding Bottlenecking: How treating your business like a “baby” can hinder its growth and limit your impact.
The power of delegating and building a self-sustaining team to allow your business to run smoothly without your constant input.
Solo Provider Perspective: Why this might not apply to everyone – crafting a business that works uniquely for you is the ultimate goal.
Embracing roots and wings to find true freedom, both in time and in making a bigger impact.
Are you giving your business roots AND wings?
This episode is a reminder to think about your business not as a ‘baby’ but as a child that you want to nurture and launch into independence!
Embracing Neurodivergence in Business and Life With Mallory Rowan
28 Nov 2024
00:44:55
Welcome back to Small Business School! In this special in person episode, Mallory Rowan and I dive deep into our shared experiences of neurodivergence and autism. Mallory is a multi passionate entrepreneur, season founder and digital creator and coach. Together we discuss how neurodivergence shows up in our everyday lives and how it impacts our businesses.
We share the struggles, the funny moments, and the practical strategies that make life as neurodivergent entrepreneurs serve as a strength for our businesses!
Topics Covered:
The journey of self-diagnosis and the impact of social media in discovering neurodivergence.
How autism and ADHD traits influence creativity and business approaches, including the need for a balance between structure and freedom.
Challenges in talking about neurodivergence with family and friends.
Myths about autism and ADHD.
Understanding Masking.
The pressure to dress and behave a certain way, and strategies for finding comfort and authenticity in professional settings.
Managing sensory overload, respecting personal energy levels, and prioritizing self-care to show up as your best self.
The empowerment that comes from understanding how your brain works.
Reducing shame around neurodivergence by owning quirks and openly communicating needs.
We hope this episode inspires you to embrace your needs in life and business and use them to show up at your best, in your unique way!
Why Marketing Is An Essential Small Business Skill
27 Nov 2024
00:14:59
Today on Small Business school we're diving deep into one of the most essential skills to develop for any small business owner: marketing.
Although often a second thought, understanding the ins and outs of marketing can transform the way your business reaches and resonates with customers. Let's talk about why learning the foundations of marketing is crucial, and how you can get started on the right path!
Topics Covered:
Why marketing skills are crucial and why it's more than just social media tactics.
When to delegate and when to learn a new skill.
Basics of branding, copywriting, and creating a compelling message.
Recommended resources to build marketing skills.
How to test, track, and measure the success of your marketing efforts.
I challenge you to invest some time in understanding marketing, and learn a new skill!
Understanding the big picture of it will make a huge difference in your business for the long run!
Creating Events That Impact and Building a Connected Community with Jen Kinal
26 Nov 2024
00:31:48
In today’s episode of Small Business School, I’m thrilled to chat with Jen Kinal. Jen is the owner of a successful social media agency, helping clients elevate their marketing campaigns and achieve their goals through strategic social media. She is also the founder and creator of The Bold Founders, a thriving community for women in business to connect, learn from inspiring speakers, and support one another in growing and succeeding in their businesses. Jen’s passion for creating memorable events shines through as she shares how she transforms visions into experiences, all while balancing the creativity with the realities of budgeting. Jen also shares her journey, the value of community, and how to lead your business with intention. Tune in to the amazing conversation!
Topics Covered:
Jen's first venture into event planning, the highs and lows of the business, and the lessons learned.
The importance of curating an event experience that aligns with your brand and leaves a lasting impression.
Practical tips for balancing creativity and budget during event planning.
Intimate, high-quality events versus larger gatherings.
The power of starting events with vision boards.
Jen’s pivot, how COVID-19 impacted her events business and led her to build a new venture with recurring revenue and location freedom.
Jen’s mindset on charging for her worth, the journey to gaining confidence, and how she pitched her dream clients.
Creating intentional social media strategies.
The impact of the Bold Founders Collective and the joy of women celebrating and supporting each other.
Lead with your heart. Strategy is vital, but it's your heart and authenticity that people truly connect with, reach out and connect with Jen!
Entrepreneurial Round Table: Is Business Personal?
21 Nov 2024
01:02:25
Today I’m recording live with some good friends and inspiring entrepreneurs. This episode features Carly Ottaway, Kim Hiebert, Janette Downie, and a little bit of Laura Sinclair, live from our spa getaway. We are talking about leveling up in our business, finding balance and self care in business, and answering the question together, is business personal?
This conversation is so much fun and filled with years of experience and wisdom, you don’t want to miss it!
Topics Covered:
Reflections from a few days away at the Spa.
The Importance of doing business in community
Leveling up your business to operate without you.
Finding balance and time to rest in entrepreneurship.
Outsourcing customer service as a founder to help with perspective and team development.
Tips and different philosophies for hiring.
Is business personal? How to separate yourself from your business.
Protecting your energy and growth.
And so much more!
Connect with my inspiring entrepreneurial friends!
Where Are You Holding Yourself Back? The Neuroscience of Belief
20 Nov 2024
00:11:19
In this episode of Small Business School, I’m diving into a powerful conversation inspired by Mel Robbins on the science and art of manifesting. No matter what you believe of the science or energy of manifestation, there’s something in this for you!
Let’s talk about breaking through our mental blocks in business and eliminating the stories we tell ourselves about our limitations.
Topics Covered:
The impact of believing in the possibility of your life and business.
Identifying limiting beliefs and challenging them to achieve more.
How our mindset stories influence our business and money habits.
Practical steps to shift from self-doubt to action.
Where are you holding yourself back?
The only thing standing in the way of what we want is our belief that we can't have it. Take this as a challenge!
Question the stories you tell about yourself and choose new ones that align with the life and business you truly want!
Founder Feature: Building and Expanding The Scented Market with Kristy Miller
19 Nov 2024
00:31:00
Today on Small Business School I am talking with Kristy Miller, the founder and CEO of The Scented Market, a Canadian candle and wellness brand known for its eco-friendly, beautifully crafted products. From humble beginnings pouring candles on her kitchen stove, Kristy has grown her business into a multi-location success, even capturing the attention of all six dragons on CBC’s Dragons’ Den. A dedicated entrepreneur and mom of three, Kristy is passionate about inspiring others through her journey of resilience, creativity, and commitment to quality and community.
Together we discuss Kristy’s early beginnings in entrepreneurship, journey of growing a business while managing costs, and building a community on social media!
Topics Covered:
How Kristy transformed family doubts into motivation for her business journey.
The mindset shift that helped Kristy grow her business with purpose and profit.
Tips on outsourcing tasks you’re not great at to strengthen your brand.
How Kristy ensures profitability by negotiating with suppliers and maintaining local production.
The importance of negotiating with suppliers and staying lean for consistent profit margins.
Lessons learned from Dragon’s Den and keeping close track of your numbers.
Building a loyal online community and the power of transparency and authenticity in social media.
Challenges of expanding into the U.S. market as a Canadian business.
This episode is for any entrepreneur or founder looking to borrow belief that commitment to your vision, numbers and community will pay off for your business!
The Key to Better Business Relationships: Understanding Motivation
14 Nov 2024
00:10:30
In today’s episode, we dive deep into a mindset shift that can transform how you approach every aspect of your business. Understanding the motivations of those around you – from team members to customers – could be the secret sauce to achieving your goals and creating win-win situations. Let’s explore how this mindset can be the ultimate game-changer!
Topics Covered:
Why understanding motivation matters for employees, clients, and even yourself.
Using motivation as a tool to build stronger relationships in team onboarding, customer engagement, and negotiations.
How motivation affects all business areas, from financial planning to customer service.
Strategies for creating “win-win” scenarios by aligning your business needs with others’ motivations.
Recognizing and tapping into your motivations to stay driven through the entrepreneurial ups and downs.
What motivates the person you are dealing with? Take that information and work towards creating meaningful change for every involved. Let’s go after win-win relationships!
If you have thoughts or questions on this, send me a DM on Instagram, I’d love to chat!
Slow Fashion Panel: The Power of Community in Small Business
13 Nov 2024
00:46:38
Welcome to Small Business School! In this special episode I am bringing three incredible Canadian female business owners together who are transforming the world of ethical, sustainable, and size-inclusive fashion. We dive deep into their journeys of entrepreneurship, the challenges of building a brand, and how they manage to stay true to their values in a fast-changing industry!
Topics Covered:
The evolution of each guest's fashion brand and how they balance sustainability with growth.
Managing customer expectations while staying true to the core values of ethical production.
Crowdsourcing for product development and the power of supportive community.
The importance of profitability, even in purpose-driven businesses.
Managing relationships in manufacturing and the complexities that come with it.
Shifting from a scarcity mindset to embracing collaboration.
How collaborating with other businesses in promotions and cross-promoting newsletters led to unexpected success.
The difficulties of customer acquisition without relying heavily on paid ads.
This episode is full of actionable insights and heartwarming stories about the challenges and rewards of creating and scaling a sustainable and mission driven business. You don’t want to miss it!
Financial planning for your small business should be intentional, strategic, and actionable. In this episode, I share insights from a recent client conversation that will guide your approach to setting 2025 financial goals differently. Let’s move beyond arbitrary numbers and build a plan that sets you up for success!
Topics Covered:
Why not every financial goal requires a formal strategy session and when to skip the call with your finance expert.
The importance of aligning your financial goals with your business’s growth phase and investment opportunities.
How to set tactical, actionable goals that directly support revenue growth.
The value of leveraging warm leads and existing relationships for faster conversions.
The role of a financial plan.
Don’t just throw numbers up on awol and call it a financial plan! Plan your year with purpose!
Let’s chat about your financial goals! Shoot me a DM on Instagram, and let’s connect.
Business Builders (Pt.36) Should You Keep All Your Offers?
30 Sep 2025
00:12:53
In this week’s episode of Business Builders, we’re diving into one of the hardest questions every entrepreneur faces — when to let go of an offer that’s no longer serving you. Just because something’s profitable doesn’t mean it’s right for your business.
Together, we’ll look at how to assess your products or services through a lens of energy, alignment, and long-term sustainability. It’s time to create more space for what truly lights you up.
Key topics covered:
Why profitability isn’t the only kind of return on investment that matters.
How to recognize when an offer is draining your energy (even if it’s making money).
Understanding the “fear of letting go” and how the sunk cost fallacy keeps us stuck.
The five-point system to audit your offers and spot what’s out of alignment.
How to gracefully phase out or reshape an offer that no longer fits your vision.
Challenge:
Audit your current offers using Staci’s 5-point system — profitability, energy, scalability, client results, and alignment. Then, circle one offer that might need to be retired or reshaped and reflect on what changing it could make possible for your business.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Financial Management vs Accounting: What’s The Difference?
07 Nov 2024
00:13:17
Welcome back to Small Business School! Today, we’re diving into why understanding financial management matters more for your business than getting caught up in the nitty-gritty of accounting. You know me—I’m all about the numbers, but I want you to know where your skills as a business owner are best spent. Let’s clear up the difference between knowing your numbers and keeping your books to help you focus on what will truly make your business thrive!
Topics Covered:
The difference between accounting (recording data) and financial management (making informed decisions).
Why your time is better invested in learning financial management rather than day-to-day bookkeeping.
Key financial metrics to understand, like cash flow, profitability, and margins.
How hiring a reliable bookkeeper can free you to focus on growth.
Tips for pushing your bookkeeper to use efficient systems and automation to cut down costs.
Understanding financial management doesn’t just protect your business—it fuels growth. Reach out with any questions, I’d love to help!
Building Better Tech Solutions: The Importance of Customer Feedback with Jonathan Bowers
06 Nov 2024
00:26:27
In this episode of Small Business School, I'm joined by Jonathan Bowers, a seasoned tech entrepreneur with experience building product teams. Jonathan’s agency has helped build amazing products for our clients in education, government, finance, and climate.
We discuss the process of building apps and software that truly bring value to businesses. From defining your product's purpose to the importance of iterating, this conversation is packed with insights for those exploring tech solutions!
Topics Covered:
How to start building software and apps, and what questions to ask before getting started.
The importance of creating a minimum viable product (MVP) and how it helps validate your ideas.
Why understanding your customers' needs and pain points is crucial for success.
Balancing user experience (UX) with feature development for long-term success.
Understanding the difference between the actual problem customers face and the perceived problem entrepreneurs think they need to solve.
The importance of getting your product in front of customers early to gather real feedback.
Tips on how to effectively observe and interact with customers to identify their pain points.
The significance of being unafraid to fail and releasing unpolished products for faster feedback.
Jonathan shares valuable insights into the tech world, emphasizing that successful software development is an evolving process. It's not about building the perfect solution overnight but refining and iterating based on customer needs. Be sure to connect with Jonathan and his team for more tech guidance!
Avoiding Tax Traps: Managing Cash Flow and Tax Debt as a Small Business Owner
05 Nov 2024
00:12:38
In today’s episode, I’m diving into understanding your cash flow and staying on top of taxes as a small business owner. Whether you're just starting out, a couple of years in, or haven’t looked at your numbers in a while, this episode is all about getting clear on your taxes and financial basics that’ll keep your business moving forward!
Topics Covered:
Why managing cash flow and setting aside taxes is essential for business growth.
The tax challenges service-based businesses face versus product-based businesses.
How ignoring tax payments can lead to debt that’s harder to pay off over time.
Creative solutions for paying off tax debt if you’ve fallen behind.
Mindset shifts to help you tackle tax debt with grace and motivation .
Tune in for practical advice on handling taxes and cash flow to avoid future headaches. Give yourself grace, it’s never too late to get on top of your finances!
Building Genuine Connections in Business with Kristina Bartold
31 Oct 2024
00:22:31
Welcome to a joint episode of Small Business School with Staci Millard, and Community with Kristina Bartold, in this episode together they are diving into one of their favourite topics, building meaningful connections in business. From client referrals to new friendships, they get into how nurturing genuine relationships can have a huge impact on personal growth and business success!
Topics Covered:
The value of connecting and referring peers and clients in business.
Prioritizing nurturing authentic relationships over superficial connections. Why focusing on peers can drive growth faster than aiming only for big names.
Approaching connection calls with a “give first” mentality instead of focusing on sales.
Knowing when to say “no” to calls or meetings to protect your time and energy.
Balancing the drive to grow your network with the need to nurture existing connections.
Hosting group networking calls to stay connected with more people at once.
How generous networking can lead your contacts to advocate and network for you.
Real growth comes from the relationships you invest in with those growing alongside you, not just those a few steps ahead of you where you are wanting to be. By being authentic and graciously serving those around you, you will grow a deep and valuable network for your business!
Infusing AI into Your Small Business with Avery Swartz
30 Oct 2024
00:42:50
Welcome back to Small Business School! Today I am chatting with Avery Swartz, founder of Camp Tech, best-selling author of ‘See You on the Internet’, and AI expert. Together, we dive into the real impact AI is having on small businesses today and how we can embrace it without feeling overwhelmed.
Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. In this episode Avery breaks down some of the fears and misconceptions surrounding AI, and shares actionable insights for business owners looking to get started!
Topics Covered:
The rise of AI in everyday business tasks, especially in marketing and administrative operations.
Overcoming fears and embracing AI as a tool for growth, not replacement.
Practical tips for experimenting with AI.
The importance of continual learning and how to start applying AI tools in your business.
Exploring what a GPT is and how to use it to customize AI for your specific needs.
How AI is widening the gap between those who adopt it and those who resist.
Practical uses of AI in bookkeeping and how small businesses can leverage it for efficiency.
The growing gender gap in AI adoption and how it could impact business productivity.
Tune in for a practical conversation that will help you approach AI in your life and business with peace and confidence!
Starting a Profitable Business: Profitability and Proof of Concept from Day One
29 Oct 2024
00:09:52
In this episode, I’m diving into what it really takes to start and scale a business, beyond just following a passion. Whether you’re just starting out, or you’re well into the growth phase, understanding the importance of cash flow and profitability is key to long-term success. Let’s explore why racing to prove your business model is essential and how you can make sure your business is profitable right from the start!
Topics Covered:
Why starting a business with just a passion isn't enough, you also need a clear strategy.
The importance of focusing on cash flow from day one to avoid financial stress.
Common mistakes business owners make by not prioritizing bookkeeping.
Understanding the blueprint to profitability for your unique business model.
Tips on increasing revenue by truly learning your customer and mastering marketing.
Don’t forget to assess where you are today, profitable or not, and make tangible steps towards ensuring your business is sustainable for the long run!
Feeling Burnt Out? Here’s How to Recharge Your Entrepreneurial Spirit
24 Oct 2024
00:10:41
Welcome back to Small Business School! This episode is for any entrepreneur feeling tired and weighed down by the constant changes, uncertainty, and the grind of running a business. You're not alone, and I want to help!
In this episode I’ll go through some practical, uplifting tips to help you reconnect with your passion and keep you moving forward!
Topics Covered:
Get in community: Step away from isolation and surround yourself with people who can uplift you.
End the stress cycle: Move your body, exercise, dance, or go for a walk to shift gears.
Evaluate your tasks: Cut out what’s not working and either delegate, automate, or eliminate.
Realign with your mission: Reconnect with your original purpose and focus on what truly drives results.
Simplify your to-do list: Choose a manageable list for today and make real progress.
If you’re feeling stuck, you don’t have to do it alone. I’m always here for a chat, reach out to me on Instagram!
Founder Feature: Building a Brand That Evolves With You with Lindsay Housman, CEO of Hettas
23 Oct 2024
00:34:36
Welcome back to Small Business School! In this episode I am thrilled to share this conversation with Lindsay Housman, founder and CEO of Hettas, a new Canadian performance footwear brand that researches, designs and tests shoes from the female perspective.
Together we discuss Lindsay’s journey, raising capital, social impact, and the importance of developing a brand that can grow and adapt over time. Let’s dive in!
Topics Covered:
The initial vision behind Hettas and how it started with family goal setting and vision work.
How foot health and the lack of female-focused designs in footwear spurred the creation of Hettas.
The role of trusted advisors and mentors in shaping the brand’s development.
How Hettas Focused on extensive research with Simon Fraser University to create a product that truly serves women.
Challenges of raising capital and overcoming investor setbacks.
The significance of consistent brand storytelling across all channels.
Understanding brand archetypes and challenger brands in defining your identity.
How a living brand evolves with your business, and why it’s important to revisit it.
The challenges of raising capital.
Lindsay’s vision for Hettas over the next five years, including community building and athlete sponsorship.
Lindsay offers valuable advice for business owners in the midst of scaling: be selective with advisors, avoid hiring too quickly, and take time to build a lean, committed team. Connect with Lindsay and Hettas using the links below!
Mastering Marketing: The Best of Small Business School
22 Oct 2024
00:30:06
In today's episode, I’m diving into the powerful concept that you're not just in the business of providing a product or service, you’re in the business of marketing it. No matter what industry you're in, whether you're a dentist, accountant, consultant, or retailer, the success of your business comes down to how well you can sell and communicate your value. Even the best products won’t take off without the right marketing strategy.
That’s why I’ve put together a compilation of some of the top moments from the expert marketers we have had on Small Business School! Let’s dive in!
Timestamps: (03:55) Mastering Copywriting: The Key to Standing Out in a Noisy Market with Alex Cattoni - Ep. 220 (08:55) Building Empowering Networks with Monica Boudreau - Ep. 205 (14:52) Building Confidence on Social Media with Andrea Jones - Ep. 148 (19:57) Understanding Your Audience with Kristina Bartold - Ep. 194 (24:53) Clarity in Business: The Key to Growing and Thriving with Andrea Reindl - Ep. 217
If you're ready to truly scale your business, this episode is for you!
Wearing All the Hats in Your Business: How to Thrive When You’re Doing It All
17 Oct 2024
00:17:41
As small business owners, we often take pride in wearing all the hats. If we want to scale, we need to eventually relinquish a lot of these roles. Though if you're in the stage of wearing all the hats right now, this episode is for you. I'm diving into how we can manage all those key business areas while staying intentional and growing!
It starts with an understanding of what success in each role looks like!
Topics Covered:
The challenge of wearing all the hats and how to embrace delegation.
Key areas of business: sales, marketing, finance, HR, and operations, and how to manage them all effectively.
The importance of knowing what is non-negotiable vs. "nice to have" in each role.
How to assess your time and tasks to fit everything into your schedule.
Outsourcing and buying back time to focus on growth, not just daily operations.
While we are wearing all the hats we need to be reflecting on how we’re balancing all these roles and where we are missing the mark on our non-negotiables!
Where are you at? Are you managing it all, or is it time to hire help? Let’s chat!
Hear from innovative small business experts paving the way for Canadian Small Businesses at the Canadian Small Business Summit! Find all the information you need here!
In today’s episode of Small Business School, I sit down with Dmytro, founder of Sing Smart, an international online vocal coaching company. His story of resilience—from pursuing music in Ukraine, navigating the pandemic, and moving to Canada—highlights the power of using your voice not only to sing but to truly express yourself. Dmytro reminds us that our voice is more than technique; it’s a reflection of our soul.
Key topics covered:
Dmytro’s journey from musician to global vocal coach, and how adversity shaped his business.
Why most people don’t want to be superstars—they want confidence in using their voice every day.
How creating a safe, supportive environment helps people explore and embrace their voice.
The balance between encouragement and honest feedback in building growth and resilience.
Practical ways to prepare for speaking or performing, like practicing different “characters” to expand your vocal expression.
Why enjoying the process—and treating it as a journey—is the key to building confidence and authenticity.
One powerful takeaway: your voice is the reflection of your soul, and the more you practice using it, the more confident and comfortable you’ll become.
Get 50% off your first lesson with SingSmart using code SBSP50.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Embracing Imperfection and Simplicity on Social Media with Peg Fitzpatrick
16 Oct 2024
00:34:19
In this episode of Small Business School, we’re joined by Peg Fitzpatrick, a seasoned social media strategist and author of ‘The Art of Small Business Social Media: A Blueprint for Marketing Success’ coming soon! She helps small businesses create impactful online strategies to grow their presence and engage with their audience. With a passion for practical tips and creative content, Peg’s work empowers entrepreneurs to turn their visions into reality!
If you’ve ever felt overwhelmed by the need to be perfect online, Peg’s insights are just what you need. Join us as we dive into practical tips for reducing the stress of social media and connecting more genuinely with your audience!
Topics Covered:
How Peg’s career evolved from hands-on experience with early social media tools to becoming a trusted consultant and author.
Why one-size-fits-all strategies don’t work and how to create a social media plan that fits your unique business needs.
Tips on optimizing your social media time and avoiding the common pitfalls that can waste valuable resources.
The importance of being authentic rather than perfect.
How to simplify your social media tasks to make them more manageable and less stressful.
Why a mix of online and offline interactions can set you apart.
How responding to comments and messages builds stronger connections.
I’m so excited for you to dive into Peg’s upcoming book—it's packed with strategies to make your social media efforts more effective and less daunting. Pre-order it now using the link below and use code: ‘SBS20’ for a discount!
Finding Balance In Unexpected Free Time: Ditching The All Or Nothing Mindset
15 Oct 2024
00:08:12
Sometimes life throws unexpected changes our way, and how we respond can make all the difference. In this quick episode, I share how I turned a canceled trip into an opportunity to find balance between self-care and business. In the past I’ve fallen into this "all or nothing" trap where I put too much pressure on myself and my time, it always leaves you disappointed.
In this episode I am walking you through how I’ve pivoted to balance in unexpected free time and realistic expectations that energize, not drain.
Topics Covered:
How I shifted my mindset around canceled plans.
Avoiding the "all or nothing" mentality when free time opens up.
Choosing one task each day for self-care, work, and family.
Setting realistic, energizing expectations for yourself and your team.
The importance of feeling good about what you accomplish.
Next time you have unexpected free time, give this balance approach a try!
Hear from innovative small business experts paving the way for Canadian Small Business owners at the Canadian Small Business Summit! Find all the information you need here!
Dreaming For The Future of Purpose and Sustainability in Small Business
10 Oct 2024
00:17:14
In this episode of Small Business School, I’m reflecting on a family trip to visit my Grandparents that sparked a lot of thoughts about purpose and sustainability for me.
Leaving me with the question, how can we shape our businesses for long term, sustainable success, and a better future?
Topics Covered:
The significance of having purpose beyond retirement and how it keeps us engaged.
Reflections on the durability of older products versus today’s disposable culture.
The impact of consumerism post-World War II and the shift towards sustainability.
The role of women in business and the importance of giving back to communities.
Hope for a future where we prioritize sustainability and community over mere profit.
Join me as I navigate these thoughts and envision a more purposeful and sustainable future for business and life!
Hear from innovative small business experts paving the way for Canadian Small Businesses at the Canadian Small Business Summit!
The Power of People: Scaling Your Business from Smart HR Strategies with Larissa Currah
09 Oct 2024
00:27:55
In this episode of Small Business School, we dive into the essential role of HR in scaling your business with Larissa Currah. Larissa is the Founder of LC People Consulting, which supports organizations with independent HR Consulting and Fractional HR Services. She has over a decade of HR experience working with organizations to support their growth and scale. Her expertise in leveraging people data to inform strategic needs enable organizations to make the right financial contributions to produce high performing and engaged teams!
Tune in to learn how to invest in HR strategically and the key indicators that it's time to bring in a HR professional to your business.
Topics Covered:
How early investment in HR helped a tech company scale rapidly.
Key indicators that signal it’s time to bring in HR support, including turnover rates and team feedback.
The pros and cons of fractional HR versus an internal HR team, and how to decide what’s right for your business.
The importance of understanding your long-term vision and how it affects your HR needs and hiring strategy.
The differences between recruiters and HR generalists, and how each plays a role in your company's growth.
Tips on how to choose a recruitment agency and avoid common pitfalls in the hiring process.
HR isn’t just about solving problems—it's about laying a strong foundation for long-term success. If you’re serious about scaling, aligning your HR strategy with your business goals is a game changer. Connect with Larissa on LinkedIn to learn more about building a thriving team!
Knowing Your Numbers and Doing Something About Them.
08 Oct 2024
00:17:37
Today on Small Business School I’m bringing you a spontaneous recording from the car, but a super powerful chat that I am confident every single business owner needs to nail, understanding your numbers.
In this quick episode I am going to break down how knowing your financials is key to running a profitable business, while giving you some actionable steps to create your own financial roadmap!
Topics covered:
The importance of knowing your numbers and what that really means for your business.
How a one-page business plan or blueprint can simplify your path to success.
Understanding the three main profit levers: revenue, cost of sales, and overhead.
How accounting ties into your overall strategy and doesn’t operate in a silo.
The critical role of testing and tracking your actions to ensure growth.
The mission of your business relies on profit, so get clear, get strategic, and start making those numbers work for you!
In today's quick episode, we're diving into how you can harness the power of your small team to drive business success. As small business owners, our close-knit teams are one of our greatest advantages, but we need to show them how they fit into the big picture. I’ll be sharing insights on how to guide your team and turn decision-making into a win for everyone involved!
Topics covered:
Why it's crucial to teach your team how small businesses work.
The two main pillars of business success: attracting customers and delivering services.
How each decision impacts the business financially, and why your team needs to know this.
The balance between over-delivering to customers and maintaining profitability.
Why educating your team on their impact leads to stronger, more engaged employees.
It's all about making your team feel empowered and aligned with your vision!
Unlocking the Road to Seven Figures with Shelagh Cummins
02 Oct 2024
00:35:39
Welcome back to Small Business School! Today’s episode features the powerhouse Shelagh Cummins, founder The Road to Seven, empowering high-achieving women entrepreneurs through strategic financing, coaching, and training. A sought-after business growth strategist and TEDx speaker, Shelagh specializes in helping the top 12% of women who grow their businesses beyond six figures and the exceptional 2% who scale past the million-dollar mark. Through her Scale Roadmap, Shelagh equips her clients with the processes, people, and profits needed to achieve the time, money, and impact they envisioned!
If you’ve ever felt stuck or underestimated in your business journey, this episode is packed with insights you won’t want to miss!
Topics Covered:
Shelagh’s transition from being a classroom teacher to becoming a top business growth strategist, detailing her journey of learning through various ventures and how it led to The Road to Seven.
Shelagh’s experiences with investments, both the successes and the costly lessons learned.
The common pitfalls entrepreneurs face when calculating business costs.
Why investing in personal development is crucial for long-term success.
The creation of Shelagh’s own lending fund, focusing on women entrepreneurs, and how it’s transforming lives with a blend of capital and mentorship.
Advice for women entrepreneurs on believing in their vision, overcoming obstacles, and finding the right systems to succeed.
Connect with Shelagh and come to her session during The Canadian Small Business Summit!
Resetting Your Business Mindset: From Complication to Opportunity
01 Oct 2024
00:12:08
Welcome back to Small Business School Podcast! Today, we're getting real about a topic that's been on my mind after chatting with several entrepreneurs. Why does business feel so complicated nowadays? Whether you're running a small shop or a multi-million dollar enterprise, it can feel like you're juggling so many things beyond your core business.
Let’s explore how to shift our mindset from complexity to opportunity!
Topics covered:
The shift from simple businesses to multifaceted operations.
How to embrace the opportunities available today instead of focusing on the complications.
The importance of knowing your customer intimately to navigate decisions and opportunities.
Developing confidence in making business decisions and not letting small things shake you.
The role of technology, including AI, in simplifying operations and accelerating learning.
This episode is all about reshaping how we view the challenges of modern business. It’s not more complicated, but it’s different—filled with opportunities to make smarter choices and grow!
Reflecting on Trailblazer Live: Event Highlights and Takeaways
26 Sep 2024
00:25:52
Hey Small Business School, in this episode, I debrief an incredible event I attended—Trailblazer Live, hosted by Selina Gray. I wanted to share my key takeaways from the inspiring speakers, some lessons learned, and my insights into hosting your own successful events. Whether you're thinking about attending or hosting an event I think these lessons can help you grow both personally and professionally!
Topics covered:
How Selena Gray built a community that rallied behind her event.
The importance of reflecting on your money stories and how they impact your business growth.
Understanding the balance between the masculine and feminine energies in business.
The power of tenacity and follow-up in marketing.
Practical strategies for hosting events on a budget while still delivering great value.
Don't miss the opportunity to connect with the incredible people I mentioned, find them with the links below!
Mastering Copywriting: The Key to Standing Out in a Noisy Market with Alex Cattoni
25 Sep 2024
00:39:21
Hey Small Business School family! I’m so pumped for my guest on today’s episode, Alex Cattoni! Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire. Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting. Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024! Whether you're running an online business or a brick-and-mortar store, the ability to connect through your messaging is crucial. Let’s dive into this powerful conversation together!
Topics Covered:
The power of words in moving people to take action and why copywriting is essential for any business.
How the modern marketing landscape has shifted and the role copywriting plays in building connections.
The difference between aspirational marketing and fear-mongering, and how to use empathy to connect with your audience.
Starting niche and how it can help you gain traction quickly.
The role of AI in content creation and the importance of using it as a tool rather than a crutch.
Simplifying your business offerings for better audience understanding and impact.
An overview of PosseFest and what attendees can expect from this empowering marketing event.
To learn more about Alex and her upcoming event, PosseFest, check out https://possefest.com/!
Business Builders (Pt.35) Breaking the Feast or Famine Cycle
16 Sep 2025
00:13:15
In this Business Builders workshop, I’m digging into one of the biggest struggles small business owners face: the constant ups and downs of the feast or famine cycle. If you’ve ever had a month full of sales and then felt crickets the next, you’re not alone. In this episode, I walk through why this cycle happens, the stress it creates, and how you can finally step out of it by building more predictability into your business.
Key topics covered:
Why the feast or famine cycle shows up (and why it keeps us stuck in stress mode).
The difference between reactive and proactive business building.
How to plan revenue ahead instead of scrambling month-to-month.
Three proven paths to create stability: recurring/retainer offers, rebooking systems, and consistent lead generation.
Why predictable revenue doesn’t mean boring—it actually creates more freedom and intentional growth.
Challenge
Pick one of the three paths to predictable revenue:
Create a recurring/retainer offer
Build a rebooking or renewal system
Plan a consistent lead generation habit
Choose the one that will have the biggest impact for you this quarter and commit to taking one action step this week to move it forward.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Hey Small Business School! In this episode, I am discussing the importance of being intentional when choosing what events to attend. I could be at an event every day of the week and never get the chance to implement any of the great stuff I am taking away.
That’s why in this solo episode I am walking you through how I choose what events to invest my time and money in and how I maximize my return on these networking and connection opportunities!
Topics Covered:
The importance of assessing events based on the value they bring, whether it's learning new skills, expanding your network, or getting inspired.
How to navigate the tricky balance of supporting friends' events while being strategic about your investments.
The significance of being in the right room, whether it's to learn from those ahead of you or to pour into others who are a few steps behind.
The pros and cons of local meetups and how to decide if they're the right fit for your business goals.
Why every decision should be intentional to ensure your business serves both your customers and your lifestyle goals.
Remember, your time, energy, and money are precious resources in business. Be intentional about where you invest them!
Want more learnings like this to scale your small business?
Right-Sizing Your Investment in Mission, Vision, and Values
19 Sep 2024
00:14:36
Welcome back to Small Business School! Today on the podcast I want to share my insights on when and how to invest the right amount of time and resources into the foundational elements of a mission, vision and values. These statements should genuinely serve your business growth and not be wasted words on the website. Let's get into it!
Topics Covered:
When you're just starting out, focus on your mission, but keep it simple.
Why you should never develop your mission, vision, and values in isolation.
Engage your team in the process to ensure they live by these principles.
Why as your team grows you should prioritize defining your values.
Don’t get bogged down in overthinking these elements early on. Invest the appropriate amount of time and energy based on where your business is in its journey.
I hope this episode helps you find the right balance in building a strong foundation for your business as well as a clear vision!
Until next time, share this with a friend and keep growing!
Clarity in Business: The Key to Growing and Thriving with Andrea Reindl
18 Sep 2024
00:35:06
Welcome to Small Business School! In today’s episode I am joined by Andrea Reindl! Andrea is on a mission to simplify complicated jargon that over promises and instead pave a path for people with big ideas and the teams that support them to be able to bring their visions to life. She does this by creating a plan, adding timelines and budgets, and making it real. Andrea and her team at Legacy Creative love to take chaos and tame it into common-sense business practices that are end-user-focused and rich in quality experiences! I am so excited to dive deep into the world of brand development with Andrea and discuss how clarity can transform a brand from ordinary to extraordinary!
Topics Covered:
The importance of simplifying complex ideas for clear brand communication.
Why consistency in messaging is crucial for brand recognition.
The three pillars of great branding: clarity, making it real, and growing it.
The law of gestation in business and why giving your brand time to grow is essential.
Why networking and direct referrals are often underestimated but are a major source of business.
How clarity in your purpose and instructions leads to better performance from your team.
The power of niching down to serve your ideal client and why it attracts the right audience.
Tune in and discover how to bring your brand to life with purpose and intention! Want to learn more? Connect with Andrea and check out her free resources!
Sticking with the Problem: The Key to Lasting Success.
17 Sep 2024
00:14:02
In this episode of Small Business School, we're diving into one of the biggest hurdles I see for entrepreneurs today. It is our tendency to abandon strategies too quickly. We all want to go further, faster to achieve more, but the real secret to success lies in sticking with the problem and constantly refining our approach. Let's break it down together!
Topics Covered:
The urge for instant success and the importance of not switching strategies too quickly.
It's not just about having great ideas; it's about seeing them through and refining them along the way.
Sticking with strategies, whether it's networking, marketing, or financial planning, success requires time, effort, and consistency.
Resisting the urge to jump ship at the first sign of discomfort.
How by sticking with and refining your strategies, you set the foundation for a business that can scale and thrive beyond the initial startup phase.
Lasting success doesn’t come from constantly chasing the next big thing, it comes from the dedication to solve problems and make strategies work. Stick with it, refine it, and watch your business grow!
Share what you learned with a friend and chat soon!
On today's episode of the Small Business School, I reflect on my own past experience of investing time and money into launching a course and one of the most costly business lessons I learned in my early entrepreneurship days. We’re keeping it real today, whether you're a service provider or a product-based business owner, this one's for you!
Topics Covered:
How the course landscape has changed, and why launching a course is a different skill set from running your current business.
Right-sizing your investment, prepare to learn through trial and error. Your first attempt might not be perfect, and that’s okay.
Before selling a course, focus on creating a strong, engaged community that values what you offer.
Show up in small groups, make connections, and genuinely care about people’s businesses to grow your network.
Ensure your course truly meets a need and provides value for people.
Take your time to launch, build your community, and when you’re ready, your course will have a solid foundation to succeed!
If you found value in this episode, share it with a friend or someone you met at a networking event. Let's build stronger businesses together!
Identity and Fulfillment in Business with Sydney Ryker
11 Sep 2024
00:28:57
Welcome to Small Business School! In this incredible episode I chat with Sydney Ryker, an inspiring entrepreneur, business owner, and transformational speaker. She has been the driving force behind a health company with over 7,000 active customers and multiple 8-figure global sales organizations, speaking on dozens of stages worldwide. Sydney empowers individuals through her "Identity Deconstruction" method, guiding them to shed societal conditioning and rediscover their true selves.
Together we discuss Sydney's incredible journey and how she discovered that true fulfillment goes beyond financial success. We dive deep into her ‘Identity Deconstruction” method and how it empowers individuals to reconnect with their true selves, fostering confidence and alignment in both life and business!
Topics Covered:
Sydney’s journey from sleeping on a mattress to leading eight-figure global sales organizations.
The concept of identity deconstruction and its role in shedding societal conditioning.
How true confidence and alignment emerge when we move beyond the ego and societal expectations.
The importance of taking a step back to gain perspective and prevent burnout in business.
Embracing a feminine approach in business to align with our natural design and avoid burnout.
Sydney is so full of wisdom and offers such a fresh perspective on building a fulfilling business and life. Want to learn more from her? Connect with her below!
The Business Growth Black Hole: A Call for Better Government Support
10 Sep 2024
00:16:41
In today's episode on Small Business School we're diving into a hot topic that might ruffle some feathers but needs to be discussed. There are massive gaps in the support for growing businesses! While there's plenty of government support and advice for startups, there's a concerning lack of guidance as businesses progress beyond the initial stages. Let’s talk about what’s missing and how I want us to bridge the gap!
Topics Covered:
While well-intentioned, many government initiatives for businesses focus on startups but leave growing businesses struggling for guidance and support.
Lack of financial literacy is a major reason businesses fail, yet there's still little emphasis on teaching business owners how to manage their finances effectively.
Why mentorship from experienced business owners who have navigated various challenges is crucial for scaling businesses.
The misconception that more funding is the answer, but without the right financial education and strategic planning, businesses are unlikely to succeed even with additional funds.
A call for better business support with more robust education and strategic funding initiatives tailored for growth stages.
I feel like we are always prompting the start of businesses, and not the growth of healthy businesses. We need a shift in how we support small businesses, focusing on sustainability rather than just getting started!
What do you think? Reach out to me, I’d love to know what your experience with government support has been like!
Hey Small Business School! Today, I’m diving into a listener's question about what’s often overlooked in business and can be tough to fix. There are some key areas that came to mind and can make or break your success if not handled thoughtfully from the start. Let’s break them down!
Topics Covered:
Don’t let optimism or ego lead you into expensive lease agreements. Be realistic about what your business truly needs and consider flexible options that won’t strain your finances.
Failing to invest in yourself as a leader can lead to poor team culture, high turnover, and significant costs.
Spending too much on branding and websites early on can drain resources.
Focus instead on building relationships and gaining visibility through cost-effective means.
Setting your prices too low can be a costly mistake. Understand your costs and the value you provide to ensure your pricing supports profitability and growth.
Without a deep understanding of your expenses and pricing, you risk running a business that’s not sustainable.
Hope this episode helps you navigate these common challenges in the early stages of business. Have more questions about this? Reach out to me on Instagram, I’d love to connect!
Crafting Wealth and Breaking Industry Norms with Daniela and Sarah from DDM Group
04 Sep 2024
00:35:19
Welcome back to Small Business School! Today, we're diving into the world of wealth preservation with Daniela DeGasperis and Sarah Helmer from DDM Group. DDM is a Wealth Preservation Consultancy. By understanding the big picture of their clients’ situations, they craft tailored strategies and solutions using our innovative proprietary frameworks to help achieve client’s unique goals. Daniela is the Founder of DDM Group and Sarah is the VP of Communication, together with the rest of the DDM Group they are passionate about connecting people with the ideas, information, and introductions they need to take control of their financial futures!
Tune into our conversation to hear how they’re breaking down financial barriers and offering bespoke strategies that empower entrepreneurs and business owners to build lasting wealth!
Topics Covered:
Daniela's personal story and the inspiration behind starting DDM Group.
How DDM Group stands out by prioritizing client relationships and personalized strategies.
Sarah's transition from legal to financial services and her passion for financial literacy.
Insights on how DDM Group helps clients at various stages of their financial journey, even before they have significant assets.
The importance of open, judgment-free discussions about finances and the unique approach they bring to their clients.
DDM’s in-depth process for understanding clients' financial situations, goals, and the nuances of their portfolios to provide the best advice.
Strategies for small business owners to plan for retirement, including using innovative methods like tax-free personal pensions and effective asset management.
Want to take control of your financial future? Reach out to the DDM group!
In today’s episode of Small Business School we’re tackling a common challenge: why so many business owners shy away from their numbers. It’s time to shift our perspective and start seeing numbers not as a judgment but as a tool for growth. Let’s dive into how you can make the most out of your financial information!
Topics Covered:
Numbers Aren’t a Scorecard. Many of us view financial numbers as a pass/fail test, but they should be seen as tools to help us refine and improve.
Instead of fearing numbers, see them as a resource for making better decisions.
Approach your financial data like a scientist with a hypothesis. Test your strategies, make adjustments based on the results, and iterate to find what works best for your business.
When you stop seeing numbers as a scorecard, you empower yourself to make informed, less reactive decisions. This shift reduces stress and enhances your strategic thinking.
With the right mindset, you can use your numbers to make smart investments and drive growth.
Embrace the numbers as a tool for growth and watch how it transforms your approach to business. Here’s to making the numbers work for you, not against you!
Today’s episode is a little different than our usual conversations on Small Business School—but it’s one I think every business owner needs to hear. I’m joined by Debbie Stanley, a seasoned expert in estate administration and the founder of ETP Canada. We dive into a topic that so many people avoid: what happens when we don’t plan ahead for life’s inevitable events. Whether it’s navigating the role of executor, understanding probate, or thinking about the future of your business, this conversation is full of insights that will help you feel more prepared and confident.
Key topics covered:
The role of an executor and why it can be so overwhelming without guidance
The truth about probate, what it actually means, and why it takes so long
Special challenges small business owners face if they pass away without a plan
How a tech audit and succession planning can protect your business long-term
Simple, practical first steps to start preparing without feeling overwhelmed
This episode is your reminder that planning ahead isn’t about fear—it’s about giving yourself, your family, and your business peace of mind for the future.
Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.
Welcome back to Small Business School! Today’s episode dives into a powerful lesson: treating your business like a business. It’s not just about crunching numbers and enforcing policies—it’s about shifting your mindset to create a legacy. Let’s break down why this mindset shift is crucial and how it can transform your business!
Topics Covered:
Start viewing your business as an entity separate from yourself. This means understanding that it's not just about you but about creating a lasting legacy.
Don’t undervalue yourself or your role. Pay yourself based on the value you bring to the business, not just personal needs. This helps in maintaining financial health and setting the right standards.
When you treat the business like a business, you empower your team to make decisions and learn from mistakes.
Stepping back lets you see how different parts of your business interact and identify opportunities. This broader view helps in making informed decisions and spotting areas for improvement.
Shifting your mindset and implementing these changes might take time, but it’s worth it. Trust in the process and the benefits will follow as you see your business flourish beyond its current limits.
Your business isn’t just about you, it is about creating a lasting legacy. You can balance your passion while ensuring sustainability and growth. Here’s to making that shift and watching your business thrive!
Achieving Success Through Better Systems with Ildi Arlette
28 Aug 2024
00:36:50
In this episode of Small Business School I’m excited to be diving deep with Ildi Arlette! IIdi helps medspa and wellness clinics become in-demand, profitable businesses with a positive "everyone sells" culture that keep the team and clinic growing. She is known for bringing business and leadership know-how to your clinic. Together we explore the key elements that make a med spa successful and how leadership and culture play a crucial role.
This episode is so valuable for any business owner looking to implement better systems and create positive change in their business!
Topics Covered:
How Ildi transitioned her passion for customer service into the wellness industry.
The impact of leadership and team dynamics on business success, and how these can be the biggest barriers or biggest catalysts.
Why creating a positive culture is essential for long-term success and how it directly influences profitability.
The importance of focusing on existing clients for growth.
The challenge of finding and using your authentic voice in a saturated market and how it can set you apart.
Creating events and offers that feel authentic and manageable, rather than overwhelming.
The power of standard operating procedures (SOPs) in maintaining consistency and empowering your team.
Success doesn’t look the same for everyone—find what works for you, and watch your business thrive! Want to learn more from IIdi? Connect with her through Instagram or on her website!
What You Need to Hire Your First Staff: Contracts, Policies, and Beyond!
27 Aug 2024
00:12:15
Hey Small Business School! Today, we’re tackling a question that I got on Instagram, someone is hiring their first non-family staff member and they want to know what they need in place. Whether you're in Canada or elsewhere, setting up the right framework from the start is crucial. Let’s dive into what you need to make this transition smooth and successful!
Topics Covered:
Start with a solid contract and offer letter. This should include details on hours, compensation, bonuses, and any provided equipment. Consulting with an HR or labor law expert can save you from costly mistakes.
Know the Labor Laws. Each province or region has its own labor laws covering holidays, overtime, and other key aspects. Understanding these laws and including them in your contract is essential to avoid legal pitfalls.
Outline specific rules about work hours, dress code, and use of company e quipment. Providing clear guidelines helps prevent misunderstandings and maintains a positive working relationship.
Start with more structure and gradually offer flexibility as trust is built.
Regular check-ins and performance reviews are key. Make sure there are no surprises—employees should be aware of how they’re doing and what’s expected.
Starting with a strong foundation from the beginning of the onboarding process will set you and your new team member up for success!
Reach out to me on Instagram if you have questions! Good luck, and here’s to your growing team!