'Nothing was ever accomplished in uncomfortable underwear' - a quote I, and many others, wholeheartedly agree with. And it comes from the founder of Stripe and Stare, a brand dedicated to righting this!

Katie has grown this business from her kitchen table, sampling products and testing them at a small scale up to the multi million pound company it is today, that names Fearne Cotton and Oprah (yes, THE Oprah) amongst its fans.

But it's been a rollercoaster. From serious debt to the highs of customers investing in the brand, growing the business and team... and as you'll hear, it's clear that Katie really is just getting started.

Inspiration and inspirational people are all around us... but we don't always see them, do we? Perhaps we are too bogged down in the day to day to notice? Or maybe some of us just can't see it when it's standing in front of us? 

On a recent trip to Edinburgh, I met an amazing chap called Charlie. Dressed in a cloak, he gave a group tour with a Harry Potter theme, and I- as well as the rest of the crowd - were completely captivated by not just his delivery, but his passion, his knowledge, how genuinely excited he was about everything he had to share. 

A lot of the time, we see people shouting about why they're brilliant, but I personally prefer to see people show their greatness through action, not their own 'reviews'!

This got me thinking- inspired by Charlie - about what makes people inspirational? Exceptional? How we can spot, nurture and support them, and how we can examine our own behaviour and adjust to inspire others, just like Charlie- and many others- do for me.

The world of PR is constantly evolving. Not all that long ago, it was all about press releases and building relationships with traditional media, whereas now it's this alongside social media, influencers, events, content creation and a lot more. To survive, let alone thrive, agencies need to adapt, and Bloxham PR, lead by founder Kaylie Bloxham, is one that has pivoted, adapted and grown in a constantly evolving climate.

On today's episode, Kaylie talks about the Bloxham journey, growing a team, highs and lows, juggling motherhood and business, events, long term relationships and also shares some brilliant tips for brands dipping their toes into the world of PR.

The term influencer gets used a LOT, but do you know what one really is? What defines an influencer? Does the term get attributed to people with a certain following? And are you one?

When it comes to being an influencer, how do we make a difference for good? What are good and less than good ways to use our influence online and beyond?

I'd love your thoughts on this one...

In 2022, Ashleigh Wicheard won the Markel Magnolia Cup. This fabulous charity horse race not only raised funds for a great cause- The Brilliant Breakfast, as part of The Prince's Trust, but it also brought representation, inclusivity and more into the spotlight. And a lot of the credit for this has to go to Ashleigh Wicheard, my guest on this episode of the Small & Supercharged Podcast.

We discuss what winning the Magnolia Cup meant, why taking the knee was so powerful, diversity in equestrianism, being open to uncomfortable conversations and how we can all be allies for important issues that we might never experience ourselves, but really matter.

Tune in, learn, enjoy and do give Ashleigh a follow- she's @missblackequestrian over on Instagram and shares some great content around racing, diversity, representation and so much more. 

Christmas really is coming. We're probably just days away from hearing Mariah or Slade on the radio... and yet some brands are very badly prepared for Christmas. But don't worry, I'm here to help!

Christmas is a big time of year for many retailers with profit made over the next few months carrying them over into Winter, and yet, there's the tenancy to be a bit last minute about it all, isn't there?

On this episode of the podcast I share six things you can do right now to help your business grow and thrive during the festive season. I hope you find it useful... it's a good one!

If you haven't heard about The National Equine Show, you are in for a treat! Today I am joined by event director, Liz Ormesher, to talk all about this new show. From amazing guests to skills, shopping and sustainability, Liz talks us through the plans for this shiny new event that will be hitting the NEC in March 2023.

Although The National Equine Show is new in our space, we also talk about Raccoon Media Group, the company responsible for the show, and their heritage in creating incredible events in the outdoor and wellbeing space.

And one last thing, if you hurry up, you can bag yourself a ticket FOR FREE! The show has allocated a certain number of tickets to give away, and although they are fast approaching that number (a lot more have been allocated since recording), you can still grab yourself one!

The media is full of negative news- there's no denying that- but even with all that's going on, today, I want to urge you to not skimp on investing in yourself. More than that, I want to encourage you to invest in yourself more than ever. Don't worry- I haven't completely lost my mind, there are LOADS of ways you can invest in yourself for free, and there are loads of them in this podcast! Enjoy.

What do liver lacerations, curtains and waxed cotton have in common? Yes, it's Odette Insoll, the founder, creator and superstar behind Nouvelle Habit!

Odette's business started due to a need she'd identified as a rider who didn't like the cold and suffered with chilblains. Via many prototypes (made from curtains!), the amazing Moorland Riding Skirt that we know and love was born.

But now, Odette has launched additional skirts including a walking/shooting skirt that is simply perfect for dog walkers and those who love the great outdoors too!

Odette talks to us about the journey she went on from near death experience to creating stunning bespoke riding and walking skirts for so many people. There were a lot of twists, turns, and a global pandemic along the way!

Tune in, enjoy, and definitely go and check out Odette's website for lots of ideas and inspiration too.

The news has been full of doom and gloom of late- from the challenging costs of diesel and petrol alongside rising costs of food and more of now, to increased pressure, price rises and even scarcity of fuel, food and lots more to come. But is it all doom and gloom? No... I don't think it is.

I'm not here to tell you that things aren't going to change, but hopefully this podcast will provide you with some steps you can take to help your business over the next few months. I also look at the evidence around how some businesses grow and thrive during recessions- so while sweeping generalisations about doom and gloom are dramatic and create good headlines, the evidence doesn't support this... and it's worth having a look at that too. 

I hope you find this one useful... I think you will.

The second Summer of Safety podcast with the British Equestrian Trade Association is here, and today we're chatting all about safety (obviously!), standards, fitting and lots more too.

On this episode, I caught up with Claire Williams, Executive Director of BETA, to chat all about the standards that apply to riding hats and body protectors. We also chat about the importance of a good fit and why buying online can make hat and body protector fitting a challenge.

The British Equestrian Trade Association's second Summer of Safety is in full swing. With lots of fabulous lives, content, competitions and information, I took the chance to catch up with Claire Williams, Executive Director of BETA, to chat about the campaign in its second year, new information, and the Accident & Equipment Reporting Form. This brilliant form launched late last year and has been catching incredible data for the equestrian trade ever since. By reporting injuries and accidents, we as equestrians have the chance to help influence safety decisions and design of the future, just by sharing what happens to us when we're with our horses!

Find out more about BETA's passion for safety, the form, and so much more on this episode of the podcast.

Reels have been in the social media news a lot of late, and whilst many people like watching them, creating them can be a bit of a time consuming chore.

And yet, if you try and shun these short-form video snippets, the chances are that you'll be losing out on reach and getting your message and content out to the people you really want to see it.

So what can you do? On today's podcast, I talk you through some really simple, fast Reels ideas that anyone can do in moments. I promise.

Are they going to be as good as the incredibly timed masterpieces we see on the accounts of influencers whose job it is to create content? They'll be different to these, and that's fine too. But through using the tools inside the app and changing your thoughts from 'no, I don't want to' to 'how can I make this work for me?', you have a much (much) greater chance of Reel success and Instagram growth.

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch?

The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy.

By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one. 

...and on today's episode, we're learning all about it...

Oh, this is one of the most requested podcasts, so I am delighted to be able to bring you a podcast all about labelling your sponsored/gifted/affiliate linked content. 

I do understand that it can be really confusing, but I always refer people to the guide available on the ASA's (Advertising Standards Authority) website that helps talk people through it all. So I reached out to the people over at the ASA and I'm really thrilled to say that they have listened to this podcast and have said they're happy with the content. Why did I do this? Because it's so important to me that everything is as accurate as it can be. I want you to listen, learn, check out all the free resources and no longer be confused about what to label your content (when you need to, of course).

This is a podcast for influencers- yes- but it's a podcast for anyone who has ambitions to be an influencer, who receives free products or payments (but maybe doesn't see themselves as an influencer), and also brands. Yes, brands, I'm talking to you. It's really important you know how this works too. 

We need to be doing a better job of labelling content correctly. I see so, so many examples of incorrect and misleading ads. We need to do better. 

You might know Ruth Chappell as the lady behind Dressage Anywhere, but she is a lady of many talents, and her previous life in publishing has helped me a HUGE amount over the last few months. As promised on last week's episode, she's on the podcast talking all about it!

Ruth used to work in publishing full time and has brought all her skills to the project of getting my book into the world! In this episode, we take a deeper dive into the book process- really useful if you're thinking of writing your own book, because as I said last week, the writing might be the easy bit for you too!

In addition to Ruth and the part she played in the book's 'birth', we also talk about Emily Cole's designer wizardry and wonky spines, and Jane Badger's amazing knowledge and very kind hand-holding with the end bit of the process! 

Small & Supercharged: Small steps to supercharge your brand on a budget THE BOOK, is available now. And I'm going to tell you all about how it came to be.

No, this isn't a story of writing in quiet, tranquil surroundings, it's rather more real than that! Writing the book was the easy bit (although most of it was written on evenings and weekends around work!), but getting the book from Word document to printed book... not easy at all!

I've had people ask me how the book came into existence, and I wanted to share a bit of it from my side. On the day the book should have been released (but the Amazon fairies released it a few days early... more about that next week!), I wanted to talk to you about the process.

I also wanted to and do want to thank all of you for all your support. Your kind comments on social media, your pictures of the book in your hands, screenshots of your orders- they're everything. And all your support has meant that the book made it to the no 1 spot in public relations. Which I am beyond delighted about! 

Equitas is more than a brand, it's a movement, created to empower, support and help women thrive and grow in the equine industry.

Equitas is run by four fabulous people- Sarah Elebert (who's a Small & Supercharged Podcast veteran, Masterminder, all round good egg, new mum, coach and eventer), Sarah Campbell, Michael O'Flynn and Shane McCarthy. I had the pleasure of speaking to Shane and Sarah Elebert all about the idea behind Equitas, the vision for the future, and the HUGE amount of support this movement has had since it launched a few short weeks ago.

To support and empower, Equitas distributes amazing content from contributors from all over the UK. It's a really exciting movement to follow. And here we find out all about it!

Do you pin? You might pin on Facebook, but did you know that you can also pin on Instagram too?

This fairly new addition to Instagram's functionality means that content creators like you can pin three posts of their choice to the top of their Instagram profile.

Why is this a good thing? Is it useful? Is it the best thing since sliced bread? Or maybe not?! I'm on the fence at the time of recording, so I chat through the pros and cons of pinning on Instagram. What do you think?

Natasha Baker OBE is well known for her riding prowess, having brought home medals on her debut appearance at any Paralympics in London 2012, something added to at Rio and Tokyo. But do you know how Natasha started riding? How her attitude and focus allowed her to get to where she is today? Or why she wouldn't hold Sir Lee Pearson's medal(!)? 

On this episode of the Small & Supercharged Podcast, Natasha shares her journey from where her passion with horses started to going down the centre line in London. We also talk about sponsors and support, social media, ableism and disability, and Natasha shares some really great insight and tips around this, based on experiences she's had.

This is an incredibly uplifting listen- Natasha's bubbly personality and enthusiasm is infectious. Enjoy!

It can be incredibly overwhelming to work out where you should be on social media. There's Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, YouTube, Pinterest, Clubhouse and more emerging all the time. But where should you start? How can you decide? That's what we're talking about today.

On this episode, I go through how to assess the platforms, think about your audience, work through content styles, and compare these elements and more to create an order for where you need to focus.

When you feel you should be everywhere (or maybe you are!), it can have a negative impact on you being able to make a real impression anywhere. It's important to grow, look at new markets and grow your social media presence, but if you're so overwhelmed you don't know where to start and aren't dedicating enough time to anywhere to give you the maximum chance of success, you need to revisit and realign your strategy. And this podcast should help.

The Dodson & Horrell Bolesworth International Horse Show is just two weeks away, so what better time to catch up with Nina Barbour to talk about all things Bolesworth.

Nina shares how Bolesworth came to be, from her grandfather's passion for dairy farming through to the International showjumping spectacular that is fast approaching. Nina also talks about her passion for showjumping and how being a competitor herself helps her keep her finger on the pulse, the riders competing, the attractions available to ensure that Bolesworth provides something for all the family, and so much more.

We also chat about safety- something that is very close to Nina's heart and a cause she's passionate to champion to help keep grooms and riders a whole lot safer. We speak about how BETA's Safety Hub is also part of this.

As you may or may not know, I'm a #SheMeansBusiness Accredited Trainer. This is a programme run by Meta and powered by Enterprise Nation in the UK and Ireland, and I'm delighted to be able to share this training as a podcast to help you get more creative and build your brand through Facebook, Instagram... and beyond!

On this podcast, I'm going to share tips and tricks around building your brand through social media with lots of branding points to help your brand identify stay as cohesive online as it is offline. We'll also look at your brand's values, its purpose, and the connection between customer, creative and copy.

To round off, we'll look at advertising vs. organic content alongside the mix of engaging, exciting and educational posts it's good for a brand to share across its social media platforms.

For more information on #SheMeansBusiness, see https://www.enterprisenation.com/campaigns/she-means-business/

Rachael aka Ray the Goth has grown a sizeable social media following on both Instagram (22.7k) and YouTube (16.1k). Despite some amazing brand partnerships, opportunities and friendships, it hasn't all been plain sailing for Ray. She's had numerous negative comments regarding her weight, her horse's condition, and had World Horse Welfare called to her horse after some trolls took exception to her, and lots more too.

Needless to say the accusations were baseless, but it still left a very sour taste that meant Ray made some changes (such as location tags) to her content.

Ray shares the highs, the lows, the opportunities, and some great tips for people looking to grow a genuine, authentic following and find the right people for them.

Rebecca Honeywell-Ward started Honeywell Bakes as a way to help juggle the demands of children, stay creative, tap into a trend, and the need to earn money years ago. From the kitchen table, her business was born, and quickly scaled to premises when the house became filled with boxes for the company's delicious bakes. 

But the journey hasn't been easy. From saying no to a huge company because of its terms to the changing landscape of social media, a global pandemic, massive price increases and so much more, the company has been met by many challenges... and has solved these along the way, without compromising the values at its core.

On this episode, Rebecca shares everything Honeywell Bakes- very inspiring, very honest, and really interesting.

I'm a *bit* passionate about this one.

If you're looking to grow a brand or a business in any sphere, in 2022, social media is an essential part of the marketing mix. And that applies to riders too.

With social media, you have access to billions of people, fans and followers, brands who might want to sponsor you, maybe even owners who would like to work with you and invest in you, TV opportunities... quite literally anything you could want. And yet, so many riders leave so much on the table here.

The days of sponsoring a rider based solely on results is fading fast (for most, it's already long gone), but the good news is that riders have SO much at their fingertips that they can utilise with minimal effort and time (honestly), that they actually have more opportunities- whether that be for sponsorships, affiliations, owners and anything else- than ever before!

In this episode of the podcast, I share a few thoughts on all the above.

Lou Gillings, Liz Daniels and Liz Somerville, aka EquiTeam, join me on today's podcast to chat all about confidence, growing an online membership group for riders, in person events to extend the positive work the camps do, and how it all started (Lou got blamed!).

The ladies chat through the idea behind EquiTeam and how the in person camps started, but also how the positivity, fun and community built in person up in Scotland is now available online through the new EquiTeam online membership.

We share the highs and lows of the journey so far, and the amazing things that can be achieved when you have the right people around you. Which is something members of EquiTeam online community, and the ladies themselves, definitely have.

We all know that testimonials, reviews and endorsements are important to what we do - whether we're a product based business, a service provider, or an influencer... but how do you ask for testimonials? Or more precisely, how do you ask for testimonials without feeling really uncomfortable? This podcast should help.

It's important to think about what we gain- as consumers or interested parties- from testimonials. It's that extra information. It's more than simply what a product or service does. It can both repel and attract people. But that's what we want. We want testimonials to give people extra information to make informed decisions. It's not arrogant or self centred to do this- it's very much part of how everything works. It's word of mouth in the written form. And that's pretty important.

Sue Williams is an incredible animal trainer... not just a dog trainer, president of the Guild of Dog Trainers, a professional behaviour consultant, TV star and more, she's also trained a record breaking llama and a display pig too!

During covid, Sue started doing work online- something that she'd previously shied away from, but something that was the only option with restrictions. In addition to online consultations, Sue also developed an online training platform called Pawesome, to create an online training community for people wanting to train their dogs.

In addition to chatting about all of the above, Sue chats about some of her incredible training stories, the work she does, covid puppies, and so much more too. 

Sue has been a huge help to me personally in finding our puppy Indy and is a real wealth of knowledge on all things dog. She's incredible.

Can you believe that it's the 200th episode of the Small & Supercharged Podcast?! Since it launched, it's won an award, had close on 200k downloads, hosted a number of incredible guests telling amazing stories, and shared some tips, tricks and knowledge connected to promoting brands and businesses better, and I've loved every moment.

In this episode of the Small & Supercharged Podcast, I share some of the key things I've learnt some 200 episodes in. It's definitely been a journey! Here's to the next 200!

Bronte Clare Mitchell started Femme Magazine at a time when print magazines were seeing significant drops in circulation. But with a very clear focus to provide something a bit different, Bronte created Femme Magazine and the surrounding community, which continues to grow and thrive.

In this episode of the podcast, Bronte chats about starting a female focused rural magazine and her desire to share stories from readers and business founders alike, through to brand collaborations and York Fashion Week- helping to show how country clothing can work incredibly well in less rural settings.

You'll hear lots of mentions of brands you know and love too! Enjoy!

Are press releases dead? It's a question I get asked a fair amount, and while the short answer is no, the longer answer is more a 'no... as long as...'. That's the thing- the world has changed from the days of being able to write a press release, send it out, and then feel happy that you'd done big things in helping get your amazing new product out there. Now, you have the option to do a whole lot more with that press release... and that means it can be used for so much more than was originally intended.

On this episode of the podcast, I explore why the humble press release is very much alive and kicking, and how to make it (and the process of building your press list, etc) work really well for you.

Foxy Equestrian started life thanks to a fur pom pom that the founder, Sophie Sacco, created at her dining room table! Having a passion for horses her whole life, working with horses was an obvious step, but creating a whole brand... maybe not! From a humble pom pom created from an old fur coat to a full collection of bespoke base layers, hat silks, leggings and more, Sophie talks us through the whole business, her love of challenges and desire to create really exceptional unique products for her customers. She also talks about how you do Badminton and Windsor with a broken leg and ailing lorry... it's definitely a good listen!

How do you decide who to have as a brand ambassador for your brand? And if you're an influencer, how do you pitch to a brand when it comes to working with them?

On this episode of the podcast, I share five essential questions I would ask connected to anything brand ambassador. Not only are these questions useful, but they allow the influencer to really sell themselves and share what's special about them. Equally, these questions also allows brands to find out all about the influencer, and start to think about how they could, potentially, be incorporated into a  marketing plan.

What questions do you ask? What did I miss? Let me know...

The podcast shares all the background behind the huge giveaway that is set to span the summer, some of the incredible prizes and great brands involved, how you can win, and lots more. We also chat about Equilibrium Products' work around horse happiness and safety- the research, the testing, and how the brand really is incredibly passionate about all things equine.

Don't worry, I won't be telling you how to vote and I won't be discussing policies here... but I was slightly surprised to see Rishi pop up amongst the hilarious dog and cake making videos that usually seem to invade my TikTok feed. He was talking about one of his policy announcements, dispelling myths... and doing it in a very clever way that was native to the platform, was designed in line with what works well for the platform, and yet didn't undermine professionalism.

Of course, the Conservatives are not the only party you'll find over on the app best known for lip synching and trending dances, Labour also has an account- more posts, a lot more varied, and with a very different strategy but still designed with the platform in mind.

You might think this is madness, but this is a brilliant example of why it's SO important to know the segments of your audience, know where they hang out, and then meet people where they are- an absolute fundamental part of any marketing campaign.

So, what do you think? Is TikTok the place for politics? Have you seen either of the accounts I'm talking about? They're definitely worth a look- not necessarily what they're saying, but how they're saying it, why they're there, and how they're tailoring the content to fit the eyeballs it'll find. It's going to be very interesting to see how this evolves...

But simply cross-posting might not get the best results, as when you post the same content, to different platforms without any adjustment for the platform, it doesn't appear to be native. And if you want people to engage in what you're saying AND you want the functionality such as tags, etc to work, you need to do a bit of work too! 

On this episode of the podcast, I share seven easy content tweaks to make it work better on all the platforms you want to post to. I hope you find it helpful!

DVR Equestrian started life as a kickstarter campaign and has since produced incredible, technical clothes made sustainably, as founder Danielle Reynolds explains.

Danielle designs all the clothing herself- she started making them too- and is a real authority on sustainability, recycled materials, and how we can make better choices at the same time as expecting high performance in our equestrian products.

In addition to this, Danielle shares some of the things that makes DVR different, including a repair service (I know!), allowing people shop by value, and so much more. She also shares some non-equestrian switches that are pretty marvellous too!

Collaborations are a great way to promote your brand and grow your audience, and there are LOADS of ways that you can collaborate with brands, whether you are one or if you're an influencer. 

In this episode of the podcast, I chat through five ways to collaborate with brands, to ensure everyone benefits and you achieve your goal for the collaboration- whatever that is.

Making money while you sleep aka passive income isn't just a dream, in fact, many people can use their skills and knowledge to provide education and services in automated ways, as Lucy Griffiths, online entrepreneur and author of Make Money While You Sleep explains.

But Lucy didn't just decide to launch into the online world on a whim, and it was actually some pretty harrowing events and a traumatic birth that led her to a complete career change, from globe-trotting journalist to online course creator. 

This is a really brilliant interview and shows the journey Lucy has taken to get to where she is- using her experiences to shape her next step and not letting health challenges stop her, but more cause a pivot in how she spreads her message. She also used a particular event she was told about as a foundation to want to do more good, which I find particularly inspiring.

Do be warned though- this podcast is labelled as explicit for good reason and I would advise you to skip the first four minutes or so if you're triggered by acts of violence against women or if you're around young/sensitive people as an incident is described in graphic detail. 

Membership groups have continued to grow in popularity over recent years, and it's easy to see why. In addition to getting valuable training, the right memberships can also provide members with supportive communities, opportunities, and the possibility of business (and maybe even life) enhancing connections too.

But not all memberships are created equal. Having run the Small & Supercharged Membership group for a few years now, and seen many others in action, I have packed this episode with tips to help you find the right membership group for you- that is, if you're interested in them at all. 

And, of course, if you'd like to find out more about the Small & Supercharged Mastermind group, you can do that here https://www.rheafreemanpr.co.uk/small-supercharged-mastermind/

Aztec Diamond is a young brand that has made a huge impact on the equestrian industry since it launched in 2014, thanks to founder, Jordan McCabe, and her team.

Jordan talks about growing her brand and how it has evolved to the provide riders with quality essentials in very wearable colours. We also chat about the really innovative side of what Aztec Diamond does in creating products that are very different to what's available when they hit the market.

Of course, no journey is without its bumps, and Jordan shares these too.

From the striking show stands to advent calendars, working with influencers to listening and developing around customer feedback, it's a really great listen.

What does success look like to you? Is it all about the money, or is it about something else? In this episode of the Small & Supercharged Podcast, I talk about finding out what matters to you, not letting someone else's definition of success dictate your actions, and that all important profit vs. turnover discussion. 

This podcast isn't saying it's right or wrong to have big money goals, far from it. It's more about looking at those numbers to make sure it's a true number not a vanity metric, not comparing yourself to someone's else's definition of success, and making sure that what you do makes you happy. However that looks. 

What do you take for granted in your equestrian life? Being able to see your horse when you like? Being able to get off your horse whenever you like? Or how about in normal life? Being able to cope with loud noises or even read at speed when needed? Probably all of these and more. But that isn't the case for everyone. As Zoe Squirrell, International Para Rider explains on today's episode.

Zoe was born prematurely and suffered a brain haemorrhage that caused the disabilities she has today. She found riding as a form of therapy, rode at school as part of her PE GCSE, and then went on to start her para rider journey with some amazing horses.

Of course, there have been many ups and downs, including huge trips to ride, lame horses, taking a break, and doing amazing things at National Championships.

Zoe shares her journey, the trials and tribulations she has faced, and also the importance of accessibility. 

Tune in, enjoy, and learn. Zoe is incredibly inspiring and passionate about education. 

When you say 'no', how does it make you feel? For many of us, saying no to opportunities, to work, can fill us with fear from all sorts of angles, and can make what should be a 'no', a resounding 'yes!'. But is that a good thing? I don't think it is.

Of course, the reason you want to say no has a huge bearing on this, but if you're saying yes because you feel you should, then this one is for you.

We all have 24 hours in a day, and it's important we use our time well. Not just for work, but for all the other bits that make life brilliant for us. Each time we say 'yes' to something, we're saying 'no' to something else, because part of our time for the day, week or month has been eaten. Which makes it all the more important that our ability to say no really is as good as it can be, so we leave space for the game-changing amazing stuff, politely decline the things that don't light us up, and push forward towards our goals.

Wow- that two letter word really does have a lot of power, doesn't it?!

It's been a while since I recorded an interview with someone in person, but on today's episode I'm joined by my video and podcast editor (who's also my husband, but you'll probably get quite quickly!), Laurence Freeman.

We all know that the popularity of video continues to surge on social media- but how can we take better videos? How can what we capture make editing easier and faster? And does sound really matter if we're looking at the moving pictures?!

On this episode, Laurence shares the knowledge he's gathered from editing videos for me and many other brands over the years, as well as some great tips to make your videos better, and make them a whole lot easier to edit- whether you do it yourself or someone else does!

Video is here, and it's growing... you can't avoid it any longer!

Marina Gibson has just released her first book- Cast Catch Release- but the journey to get to where she is now has been anything but smooth.

The story begins when she was a child and her family spent a lot of time fishing. Although she wasn't all that interested at the time, over the years her interest grew and became a huge passion that helped her in her darkest times and has now become a career through the Northern Fishing School and many more enterprises too. 

But to get here wasn't easy. Marina has overcome prejudice, preconceptions, painful personal circumstances, judgements and so much more to develop her businesses, welcome more people into the world of fishing, support those suffering with cancer, and share great work in salmon conservation.

Marina is hugely inspiring- not just because of what she's done in the fishing world, but how her work has helped to make fishing more accessible to so many more people... she's a real trailblazer and I think you're going to love this episode.

I don't know about you, but I feel like 2021 has been a long learning experience, do you feel like that? It's taught me a lot- and I'm very grateful for it- and I wanted to share these points in the first podcast of 2022.

From what three months of homeschooling taught me (more than what a vertices is!) to simple pleasures, the things that really matter to asking for what you want. I've been schooled. And I'm ready to take all this learning forward into 2022. Whatever that has in store...

But it isn't just about me, I would love to know what 2021 taught you- the good, the bad and the ugly. Comment over on my Instagram post all about this podcast- I'm @rheafreemanpr over there!

Ohhh- this is a bit different, but I am excited to share this with you! Today, I'm talking you through how to create an Instagram promotion in five easy steps- and the training is provided by me (obviously!) but using one of the amazing #SheMeansBusiness trainings that are provided by Facebook themselves. As a #SheMeansBusiness accredited trainer, I provide lots of training through my groups, workshops, and Enterprise Nation, and this one translates well to podcast.

On this podcast, I'm going to share, step-by-step, how to promote a post on Instagram. This can be great for high performing posts that you want to reach more people, with a call to action that you want (so you might want people to visit your website or message you, for example), at a budget and duration to suit you. 

For more information on #SheMeansBusiness, see https://www.enterprisenation.com/campaigns/she-means-business/

It's our final Podmas of 2021, and we're ending with the fabulous Jacks Watts from Perrinpit Farm.

Jacks shares how she started providing beef boxes from the farm's own cattle during lockdown, and how her business has grown from there. This year, not only has Perrinpit Farm been able to provide British meat to a growing number of people in the local area and beyond, but the farm's meat also won TWO Great Taste Awards in 2021!

This episode of Podmas was recorded Live in the Small & Supercharged Group.

Intro music- "Jingle bells" by scottholmesmusic.com