Explore every episode of the podcast The Six Sells Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Understanding Why People Buy with Rowena Humby on The Six Sells Podcast | 23 Oct 2026 | 00:45:08 | |
In this episode of The Six Sells Podcast, Fern Potter spoke to Rowena Humby about ‘Understanding Why People Buy’. Rowena is the CEO and Co-Founder of Starcount, a consumer behaviour science business with a market-leading customer data platform which enables brands to upload their 1st party data and match it with the best of 3rd party data. She is also Trustee of the foundation that runs The Female Lead, a not-for-profit organisation dedicated to creating and promoting positive role models in schools and universities for future generations. Topics discussed include: • Uncovering “the why behind the buy” • How spending, search and location data can reveal clues about people’s motivations • How brands can use these insights and identifying the gap between research that explores people’s motivations and the audience data used to deliver advertising • Understanding what drives customers, then making that understanding usable in campaigns • Drilling down to the commercial opportunity and identifying where a brand can grow • Campaign results in the context of the wider market • Why human judgement matters as AI becomes more involved in business decisions • Understanding women as consumers, founders and leaders • Harnessing women’s experiences to inform how businesses build products and use technology • Remembering that customer choices contain clues about motivation. Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| Creative effectiveness with Barney Worfolk-Smith on The Six Sells Podcast | 16 Oct 2026 | 00:43:12 | |
In this episode of The Six Sells Podcast, Fern Potter speaks with Barney Worfolk-Smith, Co-founder and Chief Growth Officer of DAIVID, about creative effectiveness in the age of generative AI. With AI making it possible to produce thousands of advertising assets, how can brands identify which creative will perform best and where to invest their media budgets? Barney explains how DAIVID uses AI-powered creative intelligence to predict advertising effectiveness by measuring attention, emotional response and brand recall. Here are some of the topics discussed: * How generative AI is changing advertising production and creative effectiveness. * Why emotional response is so important to advertising performance. * How AI can predict which advertising creative deserves media investment. * What DAIVID's research with Boots and Billion Dollar Boy reveals about creative effectiveness across different platforms. * Why human creativity remains essential to long-term brand-building. * How creative intelligence and media planning can work together to improve advertising performance. * The risks of allowing advertising platforms to create, distribute and measure their own ads. About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.Email hello@sixsells.co.uk for more information.#TheSixSellsPodcast #CreativeEffectiveness #Advertising #GenerativeAI #Adtech | |||
| Answer Engine Optimisation (AEO) with Yommi Alake on The Six Sells Podcast | 13 Oct 2026 | 01:08:31 | |
In this episode of The Six Sells Podcast, Mike Nicholson is joined by Yommi Alake from Allwyn, operator of The National Lottery, to discuss the future of search marketing, AI visibility, app marketing and practical AI automation.Yommi explains why even household-name brands need paid search and organic SEO, how marketers can reach customers searching for products rather than brands, and why relevance is fundamental to successful search campaigns.The conversation explores Answer Engine Optimisation (AEO), also known as Generative Engine Optimisation (GEO), and what businesses can do to improve their chances of being cited by ChatGPT, Perplexity, Claude and Google's AI Overviews.Yommi also shares his perspective on how AI is changing search traffic, why SEO fundamentals still matter, and how blog content, FAQs, structured data and YouTube videos can support AI search visibility.Mike shares how Six Sells has approached AEO and why LLMs have become the company's biggest source of new business enquiries.The discussion then moves into mobile app marketing at The National Lottery, including Apple Search Ads, customer acquisition, conversion and the responsibilities involved in marketing regulated products.Finally, Mike and Yommi explore agentic AI, the difference between AI tools and AI agents, and how businesses can automate repetitive workflows to save time.Topics discussed include:- Why established brands still need paid search and SEO- How ChatGPT and AI Overviews are changing search behaviour- SEO vs AEO vs GEO: what's different and what stays the same?- How to track AI citations and competitor visibility- Why FAQs, evergreen blog posts and YouTube matter for AI search- Measuring AI referral traffic and LLM-generated leads- Apple Search Ads and mobile app acquisition- Responsible marketing and advertising restrictions at The National Lottery- AI agents, MCP connections and workflow automation- Measuring AI ROI through time saved and error rates- The challenges of AI token pricing and usage limitsKey questions answered:How do you optimise your website for ChatGPT and AI search engines?Is traditional SEO still relevant in the age of AI?How can brands get cited in AI-generated answers?Can AI agents automate marketing reporting and CRM tasks?How should businesses measure the ROI of agentic AI?If you work in marketing, digital advertising, SEO, adtech or AI, this conversation offers practical perspectives on adapting to changing search behaviour and making AI useful within your business.What is The Six Sells Podcast?The Six Sells Podcast is for people working in marketing, media, advertising, adtech and technology. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.Website: https://www.sixsells.co.ukContact: hello@sixsells.co.uk | |||
| Agentic Advertising With Ben Williams on the Six Sells Podcast | 02 Oct 2026 | 01:15:00 | |
In this episode of The Six Sells Podcast, Mike Nicholson and Fern Potter spoke to Ben Williams about ‘Agentic Advertising’. Ben is the MD and Founder of Kiln which sets out to solve mission-critical commercial, technology, and operational problems for media and advertising companies worldwide. Widely seen as the OG of agentic advertising Ben has 25+ years in commercial and product roles spanning start-ups to international enterprises. Topics discussed include: • Ben’s approach to agentic projects and AI briefs • Transparency of ad spend • The concept of human + tech = the deal • The brand agent, the sale agent and creating storefronts • Pre-bid and off the shelf • Testing and learning • Hold companies and independents • New audiences opening up including creators • Thinking about where the eyeballs are • The digital to AI hop • Trust, governance and confidence within the process and the people • Collaborating and growing opportunity • Ben’s views on who is driving agentic advertising forward • Changing the shape of the lumascape Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| Tom Ridges on the Six Sells Podcast | 24 Sep 2026 | 00:38:06 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Ridges about ‘Herd Mentality’. Tom is the CEO and Founder of Herdify, a behavioural science and network science company helping brands and charities grow by finding where real-world influence is already happening. His work is about reframing marketing away from channels, dashboards and simple audience definitions, and back toward trust, social influence, connectedness and real human behaviour. Topics discussed include:
Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| Responsible AI With Samraj Matharu on the Six Sells Podcast | 17 Sep 2026 | 00:58:08 | |
In this episode of The Six Sells Podcast, Mike Nicholson and Fern Potter spoke to Samraj Matharu about ‘Responsible AI’. Samraj is the Founder at The AI Lyceum which brings together a community of global practitioners and experts from technology, media, policy, healthcare, and academia to focus on ‘wisdom over intelligence’. Topics discussed include: • Samraj’s views on the importance on thinking ‘properly’ and ‘deeply’ with origins in ancient philosophy and its relevance to AI • The relevance and importance of human judgment and using AI as an assistant and an accelerant, not a replacement • Testing and learning to give clients a measurement on success and the psychological safety of growing in increments • 2026 as the year to test and fail cheaply • Thinking deeply about philosophy and acting on it • The danger of humans relying too much on AI and the importance of building an infrastructure that helps future generations • Defining what good thinking actually is • Memory, context and training data • Personalised medical agents and the case for self analysis based on context • Trust and AI and the growth in this mindset • Tonality, ethics, consumer trust and responsibility • How to build ethics, morals and principles as a standard • The nuances in content when building a non-biased platform • SEO strategy and ethical output • Samraj’s view on who is doing ethics well in AI and agentic frameworks • How brand safety will change in an AI world • The challenge of translating the principles and values of the business into tech rules • Deterministic and probabilistic outcomes and setting parameters for the agents to operate within • The difference between algorithms and agents and protecting your brand and the consumer • The echo chamber within LLM’s and the risk of bias and ‘people pleasing’ • The fingerprints in human writing, linguistic forensics and LLM’s • The importance of transparency of the code and intellectual context • Having consistent human judgement embedded in the process • Moving away from actions towards what is really relevant for the consumer • Samraj’s ambitions for the next year Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| 'Client-Side Media' with Daniel Glynn on the Six Sells Podcast | 10 Sep 2026 | 00:48:09 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Daniel Glynn, who is Head of Media Buying at Heineken, about ‘Client-Side Media’. Dan is the perfect person to give us insights into both his agency and client side experiences following his years at MediaCom working across leading brands including Centrica, Coca Cola, Tesco, GSK and CRUK. His work for Heineken began back in 2023 as Programmatic Lead and he is highly skilled in digital transformation, delivering commercial targets and achieving great campaign results for his clients. Topics discussed include: • Dan’s views on the differences on working on the agency and client sides • Why it’s important to speak to new people, have the discovery phase and look to innovate whilst looking at the best tech in the industry • How capabilities are constantly changing, making it even more important to be as bold and brave as possible with activations • Using AI, segmenting, and different data points to minimise brand overlap and evaluating to make sure that you don’t just ‘blend in’ • The power of the Open Web and showing premium credentials for brands • How we can build an efficient cross channel plan utilising our different partners whilst using past results to inform our decision making • The importance of creating a connected eco-system and collaboration • Why journalism, semantics and a free society are so important alongside brand safety • Why attention is the touchpoint that we should be looking at within the media industry and its value as a health metric to catch the eye • How building a holistic media plan can tap into the right moments and create standout • Nudge versus nurture, and how understanding the difference gives you a balance of effectiveness and efficiency • How LinkedIn helps Dan to get know a wider network, reach out to clients and help others in the industry • Actively looking for new partners to revolutionise the brand’s offering • Why having a personalised touch is important to make sure that genuine writing and conversations are still happening in an AI world • The importance of intent and what is happening behind the screen and partnerships that help with context • Why brand awareness is key and the value in finding the moments of undivided attention • The campaign that Dan is most proud of and the uplift in sales that followed Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| Lucy, James, and Kenya on The Six Sells Podcast | 02 Sep 2026 | 00:38:21 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby, James Latham and Kenya Peters about UN//Scene, the industry event created to give fresh thinking and new voices a platform, while making events more affordable, inclusive and useful for the people attending. Topics discussed include:
UN//Scene takes place on 17 September at Conway Hall. Viewers of The Six Sells Podcast can get 10% off tickets. Simply enter the code SIXSELLS10 when you check out here: https://www.unscenefestival.co.uk/2026-tickets Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai | |||
| Relationships with Stephanie Parry on The Six Sells Podcast | 29 Jul 2026 | 00:47:56 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish. Here are some of the topics we discussed in this episode:
About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai | |||
| Media Moments With Sam Eads on The Six Sells Podcast | 22 Jul 2026 | 00:43:28 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline. Sam has an outstanding record of increasing revenue and achieving sustainable profit growth by identifying and capitalising on opportunities to develop existing business and win new business. His impressive portfolio includes senior sales roles at Sojern and Vidoomy, Group Head of Radio and Digital Audio at Bauer Media, and Head of Advertising and Partnerships at First News. Here are some of the topics we discussed in this episode.
About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai | |||
| Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast | 16 Jul 2026 | 00:52:24 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy. Here are some of the topics discussed:
About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai | |||
| How to Scale AI with Aurelia Noel on The Six Sells Podcast | 08 Jul 2026 | 01:02:46 | |
In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments. Her impressive portfolio includes Global Digital Partner of Digital Transformation at Carat, Head of Marketing Europe at Urban Outfitters and senior roles at Premier Inn, amazon, Digital River and Dell. Here are some of the topics we discussed in this episode.
About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai | |||
| Women in Trading with Duri Mehmet on The Six Sells Podcast | 01 Jul 2026 | 00:22:06 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles. Here are some of the topics we discussed in this episode.
About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai | |||
| Kindness in Media with Jo Blake on The Six Sells Podcast | 23 Jun 2026 | 00:36:09 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media. Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of the Year 2026 for mentoring. Here are some of the topics we discussed in this episode. The agility of indy agencies The importance of curiosity and a ‘can-do’ attitude The two types of kindness : truth and championing and showing up on a personal level Having ‘proper’ conversations and having empathy. Pockets of kindness depending on your management team Being firm but fair The re-emergence of swearing and the aggressive boss Mentoring and the Women in Trading group The power of mentoring and transferring life experiences Bringing a different way of doing things About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Seeing is NOT believing - Six Sells Shorts | 17 Jun 2026 | 00:07:33 | |
Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s) Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass. As Gen AI increases the volume of fake content available, we're simultaneously entering a crisis of trust. Trusted, verified brands therefore become more vital than ever. About Six Sells: Six Sells is an executive visibility agency that works with CEOs and senior leaders within media and advertising businesses, turning thought leadership content and digital connections into commercial conversations. Press enquiries: hello@sixsells.co.uk. | |||
| Adtech Recruitment with Kim Dando on The Six Sells Podcast | 15 Jun 2026 | 00:27:17 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track record of developing individuals and teams across UK, EMEA and North America. Here are some of the topics we discussed in this episode. The future of the industry and ad tech graduate recruitment AI and CV’s Leaning on relationships and network connections to find employment The importance of personalising your CV for each role Keeping LinkedIn updated when you apply for a position Importance of shared connections and professionalism on LinkedIn Being visible on social media platforms Advice for Cannes attendees Value in recruitment and networking at Cannes Looking at adjacent sectors in your job search About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Ads in LLMs with Andrea Tortella on The Six Sells Podcast | 10 Jun 2026 | 00:40:18 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode. Ads in ChatGPT and long tail LLMs The new window into the internet and early day learnings Conversational advertising - talking to the ads and the brands Moving from static to dynamic How to set up the ads and results Branded ‘chats’ and new sponsored experiences How the media is transacted and specific targeting Evolving measurement algorithms and pixels CTR’s and response rates The middle funnel conversations and redirecting conversations Sponsored prompts and nudging user decisions Adapting to user consumption and demand Making the ad format generative New protocols and emerging solutions to making media buying simpler Advertising at the speed of thought, news and culture Conversational data and improved media buying Brand safety, contextualising and driving innovation The relevance of the entry point to the brand What the future holds About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast | 03 Jun 2026 | 00:32:46 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including Samsung, O2, Hasbro, Pepsico and most recently Global Head of Media at Just Eat Takeaway.com. He has now founded his own marketing consultancy business called Craft and Calculus. Here are some of the topics we discussed in this episode. Influencing consumers to change their behaviour Proving that marketing has an impact on the sale The importance of jargon free language and logical flow Marketing effectiveness roadmaps The idea behind Craft & Calculus - the magic and craft behind marketing Where marketing effectiveness sits in the media mix Getting the finance team onboard! The Holy Trinity of MMM’s, attribution and incrementality The changing role of the client/agency relationship and the power of partnerships Building a best-in-class marketing measurement system The importance of data and metrics Advice for ad tech companies to get a foot in the door The core principles of marketing effectiveness Standing on the shoulders of giants : looking at performance and brand Getting the people-side right Tracking and understanding what your investments are doing About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast | 26 May 2026 | 00:29:30 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Account Manager and impressing with her strategic in-depth digital expertise. Her interesting portfolio also includes 3+ years at Mediacom working with planning and buying. Here are some of the topics we discussed in this episode. Getting rid of the jargon within measurement Understanding Era 1 - deterministic and linear Era 2 - multi touch and cross channel The nuances of Era 3 - modelled and predictive measurement Governance of privacy Changes in user behaviour and fragmented attention Increase of AI and zero click journeys Attribution and the total system level The media multiplier effect Moving away from direct response to a broader mix of channels The signals to fill the gap Contextual targeting and changing mindsets The challenges facing marketers as the changes take place The importance of first party data and modelling The key takeouts of the 3rd Era Display, conversions and view through Building brand saliency and exposure Authenticity and trust Google Analytics and reporting Will there be a 4th Era? About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Digital Out of Home with Tom Barbour on The Six Sells Podcast | 20 May 2026 | 00:27:38 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentoring at Outvertising. Here are some of the topics discussed: The three key benefits of dOOH How L’Oreal and Arsenal harnessed dOOH DOOH as a primer and core part of the media mix Measuring the effectiveness of dOOH and the advancements being made Audience data, search intent and profiling Matching search uplift and historical data Measuring till sales to give an ROI on campaigns The retail media space Harvesting device IDs and programmatic The best idea for an dOOH creative that hasn’t yet been done The ‘no click’ search and how it affects publishers within ‘breaking news’ Using dOOH as an extension to a sales strategy About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| B2B Marketing with Luc Benyon on The Six Sells Podcast | 23 Apr 2026 | 00:50:58 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luc Benyon, who is the Marketing Director at Adsquare. Luc has over a decade's experience in the AdTech space delivering GTM, ABM, Product Marketing, PR, and Content Marketing programmes. His extensive portfolio includes marketing leadership roles at Nexxen, Watching That, video intelligence, MCH Global and Aberfeldy alongside creative work at D&AD and mentoring at the Brixton Finishing School. Here are some of the topics we discussed in this episode. The first 90 days in a role and the helicopter view Challenging perceptions and bringing fresh perspectives Working ‘on’ the business other than ‘in’ the business Driving revenue and linking the top and bottom of the funnel The factors that contribute to the sale Marketing as the multiplier effect and how this can be optimised Splam - AI generated spam and cold emails Output marketing scores The importance of values and authenticity Understanding the impact you are making Measurement and identifying the metrics that help decision making Time saving integrations Standing out from your competitors and being synonymous with what you do Advice to those entering the industry Creativity, craft and storytelling Knowing when to use AI and when not to The power of niche and specialist knowledge About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| The Programmatic Landscape with Luca Filardo on The Six Sells Podcast | 14 Apr 2026 | 00:36:43 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luca Filardo, who is the Chief Revenue Officer at Adlook. Luca’s impressive career spans business intelligence, digital marketing, operations and business development within companies including Adlook, Index Exchange, Re.Birth Distribution, AudienceScience and Softlab S.p.A. Here are some of the topics we discussed in this episode. Meaningful outcomes and marking your own homework Optimising and media metrics Planning, buying and measurement The accessibility of the Open Web How the investment in AI widens the audience How independent open web publishers can deliver meaningful business outcomes The importance of a unified view How publishers can improve views on their site Direct relationships with publishers and advertisers AI and natural language at the briefing stage Challenging how spend supports the outcome Brand advertising and ROI Reporting on exposures and optimal frequency Free press and fuelling democracy Providing the tools for marketers Walled gardens, the Open Web and supporting publishers Real time insights and optimising in real time Moving forward as an industry Parity within the landscape Simplifying the Open Web and making it more accessible About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Gen Z Marketing with Chris Platt on The Six Sells Podcast | 09 Apr 2026 | 00:36:38 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Chris Platt who is the Founder and CEO of Dig In. Chris has spent a decade analysing youth behaviour and has built the UK's largest first-party youth database. He helps brands navigate the chaos of digital marketing with attention solutions that deliver global campaigns to 500,000 university students each year. Here are some of the topics we discussed in this episode. Delivering samples to students and studying their behaviours Gen Z and the independent shopping opportunity Lifestage marketing and brands Selling before brand allegiance is fixed How a brand conversation can be an ice-breaker Authenticity and how the mood changes with the Gen Z market How Gen Z’s filter and discriminate effectively with advertising choices The digital hangover Gen Z’s and multi screening How social media excavates our time and attention The reactive algorithm and trust Physical world marketing and how it sticks The definitive shared need and reaching them at this point The ABC1 household and spheres of influence Driving ongoing purchase behaviour User generated content and creating an online buzz The first move advantage About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| AI In Marketing with Rob Webster on The Six Sells Podcast | 07 Apr 2026 | 00:45:48 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Rob Webster, Founder and CEO of TAU Marketing Solutions. Rob’s impressive portfolio includes CSO at Kindred and Crimtan, Global VP of Strategy at CvE plus strategic roles at Plug Media, InfoSum, Sub2 and Mediacom. Here are some of the topics we discussed in this episode. The top three questions that marketers are asking AI right now Machine learning and LLM’s Predictions are the points Having a framework and what data you are trying to extract Custom GPT’s and seeing what’s possible The pros and cons of each LLM Leaning into new techniques Risk profiles The importance of coding The changing role of the engineer Vetting the final output Bringing ideation to life within the hour Using AI to spark ideas Trust and reliability The human level loop and fallibility The small company advantage Transforming spaces The big company ‘moat’ Engaging and talking and finding what works for you Recognising your own value in the system About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Sustainability with Niki Chana on The Six Sells Podcast | 30 Mar 2026 | 00:33:06 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Niki Chana who has 15+ years of experience in the digital industry leading impactful brand initiatives and executing digital strategies on a global scale. Currently Programmatic Strategy Director at SBS her impressive career includes roles at Playground xyz, Eyeota, Verizon, Dentsu, Freewheel, Sizmek, Sky and Associated Newspapers. Niki is also a member of MEFA and a founding board member of The Women In Programmatic Network, where she continues to volunteer. Here are some of the topics we discussed in this episode. Smart phones, dumb planet The over reliance on AI and turning a blind eye to the environmental cost The hidden carbon cost that AI has on the planet What actually happens to the data and how is it stored? Collectively coming together as an industry to reduce wastage and inefficiencies Fragmented content and organising the space Being transparent with brands The importance of responsibility and making sustainability profitable Government schemes to reach Ad Net Zero by 2030 and meeting in the middle Education and understanding your outgoings More than a box ticking initiative The digital ecosystem and the individual response Using AI for good Where we are and where we are going Reaching audiences and multiple devices efficiently Up-skilling staff to understand the programmes and what works for your business Making our industry more sustainable and the importance of research and curation About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| Content Marketing With Gary Gumbleton on The Six Sells Podcast | 26 Mar 2026 | 00:39:34 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Gary Gumbleton, who is the Head of Group Content at Ocean Holidays Group. Gary describes himself as a storyteller and he is a man of many hats (!) with a career that includes Creative Director at Reflect Digital and Frontside, Content Director and Head of Social at Capital Content, Head of Sales and Marketing at iTicket a nine year stint at Vodafone, as well as running his own agency. He is also a men’s health advocate, using his voice to help others. Here are some of the topics we discussed in this episode. Running your own agency and the mental health toll The emotional versus the rational side of marketing Commercial storytelling and guiding the viewer through the funnel Tactical content driven by data backed creatives Podcasting and individual shorts The importance of YouTube, Spotify and organic social media The rise of the online talk show The content planning process Social first and the second screen Drill down into attention and what works for you Creating feeds based on content concepts The power of video The importance of vertical dramas and the mirror strategy Blogs are for bots Creating content that the viewer wants to watch Making the assets to reach the AI audience How AI can help and hinder About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Positioning With Paul Evans on The Six Sells Podcast | 24 Mar 2026 | 00:39:48 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Paul Evans, who is the Founder and Chief Positioning Engineer at V2RSION. Paul has a distinguished 20+ years leading marketing at companies including Vodafone and Microsoft as well as advising growth leaders across the tech and media industries. Here are some of the topics we discussed in this episode. Positioning as a marathon and a sprint Responding to internal and external signals Where positioning sits and what it really delivers The context of why you are chosen above and beyond your competition The difference between positioning and messaging and the contextual component The solution and the value that you create What people can learn about positioning The business capability and the importance of language Identifying what good positioning looks like Why indecision or no decision signals weak positioning Great positioning drives great go to market The positioning process The ‘bridge point’ Aligning and educating the team The AI audience and the long tail Positioning and the no click search future Generative and Answer Engine Optimisation and driving discovery Clarity of context of why you should be chosen About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| AI and it's impact on adtech with Ian Whittaker on The Six Sells Podcast | 23 Mar 2026 | 00:36:32 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ian Whittaker who is the MD and Owner of Liberty Sky Advisors. With over 20 years’ experience as an equities analyst covering global media, digital, and technology, Ian is recognised for his pattern recognition across cycles — identifying how shifts in technology, regulation, geopolitics, and capital markets translate into strategic risk, valuation outcomes, and long-term competitive advantage. Double winner of the City AM Analyst of the Year Award he brings a financial markets mindset to industry decision-making, and an industry practitioner’s realism to financial and boardroom discussions. Here are some of the topics we discussed in this episode. Open AI and the ongoing narrative The SME advertising market The innovation of ad tech and the small company advantage Scale and knowledge within larger companies Ad tech and process Redesigning everything you thought before The potential consolidation of LLMs Locking into the AI ecosystem Transformation in media and tech due to AI Potential apocalypse for traditional media The attention economy The ideological battle of all audiences being equal Looking under the iceberg and changing perceptions Moving towards a results driven world The foundations being laid for transformation The spend on technology and the results that it produces The ‘grey swan’ and the ripple effect About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. | |||
| CTV with Cadi Jones on The Six Sells Podcast | 16 Mar 2026 | 00:37:56 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Cadi Jones who is the SVP Emea at Index Exchange. Cadi is also an ambassador for AdTech Connect and her experience includes MD at Pixability, CCO at Qmee, Commercial Director at Beeswax, Commercial Innovation Director at Clear Channel, Head of Partnerships at Bloom and 7 years at Yahoo! Here are some of the topics we discussed in this episode. Pitching CTV to the media buyer Combining the power of CTV with digital advertising and targeting The early challenges of VOD and the comparison to CTV Who brands are trying to reach Targeting and CTV The partnerships with DSP’s CTV and measurement - bridging linear and digital thinking Brands leaning into MMM assessment and applying geographical, regional hold-outs The impact on sales CTV as part of retail media strategies The evolution of local TV advertising Rapid disruption and how AI is impacting the industry Driving outcomes, adoption and performance Standards within CTV and making things possible Avoiding repetition within CTV Live events and programmatic advertising What’s next for CTV About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Retail Media with Alice Anson on The Six Sells Podcast | 11 Mar 2026 | 00:33:56 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Alice Anson, who is the Director of Digital Media at Nectar360. Alice is also an IAB UK board member and her impressive experience includes Head of Digital Partnerships at Eurostar, negotiating global contracts at The Body Shop, trading and marketing at lastminute.com and direct management at Amazon. Here are some of the topics we discussed in this episode. Within retail media, which word is the most important? Retail or media? Advertising in the aisle Retail media networks and walled gardens Delving into the data and building an IP Balancing the needs of the shopper and the advertiser The right message at the right time with the customer at the heart Managing stakeholder expectations Targeting the right consumer with your brand Above the line campaigns within retail media Connected stores and bringing screens and apps together to infuse data cues How data powers the store experience The power aisle Modelling customers and purchasing decisions How AI is integrated into the retail media network Audience building and media planning Unlocking measurement and the ambition for real time programmatically serviced results The weather and responding to real time cues Transparency and standards within measurement About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| AI and the Future of Work with Tomas Forsbäck on The Six Sells Podcast | 09 Mar 2026 | 00:40:20 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tomas Forsbäck, who is the CEO and Founder of ReadPeak. ReadPeak have helped over 1,000 brands to make native advertising a strategic part of their marketing through their innovative platform. Described as a ‘rock star founder’ by his peers Tomas is an entrepreneur who has set himself a mission to prove that with the right technology native advertising can beat social media platforms in conversion rates. Here are some of the topics we discussed in this episode. Advantages of startups adopting new AI ad tech Strategic and tactical AI approaches Fitting into the new AI world to look at how your business needs to evolve Thinking about what an AI driven market will look like in 5 years time The importance of coding with AI How your education will change to adapt to this skills shift Coders as architects and their new emerging job roles The explosion of apps in a noisy marketplace Planning for a future that is vastly unpredictable The Open Web, publishers and advertising Changing models - what needs to change in an AI world What social media have done really well in marketing The reach and frequency argument Attentive reach and frequency and outcomes The importance of the ad experience and integrated placements Going beyond the impression based model Native content blending in to stand out The impact of audible books and the impact of A/B testing About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 125 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Women In Leadership with Carly Activille on The Six Sells Podcast | 04 Mar 2026 | 00:44:26 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Carly Activille, who has over 20 years of advertising experience working across digital, print, magazines, newspaper, demand gen, programmatic, podcasts, and events. Carly’s background spans the Daily Mail, Express, ReachLocal, Publications UK, Dennis, Future and now Audience Q where she is the Managing Director. A proud member of MEFA, she describes herself as data driven and an omnichannel enthusiast! Here are some of the topics we discussed in this episode. Starting out in regional press How personal circumstances can affect career progression Challenges and how they shape women in the workplace Talking about IVF and the grief of baby loss Being a voice and support for others The importance of protected leave Enabling leaders to have difficult conversations Nurturing leaders and championing your team Mutual respect, safe spaces and team culture Mentorship and lifting others up Harnessing lived experience to answer questions Believing in yourself and keep doing what you’re doing Being visible and putting yourself forward LinkedIn, events and podcasts Never questioning your value Find the places that know your worth Growth, encouraging and championing your team About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Media Sustainability with Ollie Deane on The Six Sells Podcast | 03 Mar 2026 | 00:33:12 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ollie Deane, former Director of Commercial Outdoor and DAX at Global, Agency Group Head at Clear Channel and now Co-Founder of The GoodNet - winner of Campaign’s Start Up of the Year 2025 Award. Here are some of the topics we discussed in this episode. Understanding the UN definition of sustainability Sustainability as a transformational challenge The opportunity and the challenge Meaningful progress within sustainability Sustainability as a business driver Sustainability as a driver for performance The three C’s - content, carbon and corporate The metrics to put in place to reach your bigger goals Chasing progress over perfection Brands and responsible manifestos Programmatic, carbon and wasted energy Curation within the industry and the levers that can be pulled Licensing data and activating media About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Rory Sutherland's marketing tip on The Six Sells Podcast (shorts) | 27 Feb 2026 | 00:01:04 | |
At MAD//Fest North in 2026, Rory Sutherland shared a top marketing tip with Mike Nicholson. Here it is in just over one minute. | |||
| Why People Buy With Dean Harris on The Six Sells Podcast | 26 Feb 2026 | 00:48:32 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Dean Harris, Head of Co-Op Media Network, accountable for commercial strategy, proposition development, marketing, operations. Innovation and team leadership. Here are some of the topics we discussed in this episode. The decision behind creating a retail media network Separating the proposition away from supermarket grocery retail media towards convenience retail media The big punch of a small shop Treating the network as a brand The importance of positioning Challenging the status quo about small baskets Trust and the importance of people Events that signal credibility Easy to buy, easy to serve and easy to sell Sharing the proposition, the evidence, creating curiosity and having the conversation. The importance of relationships Varied purchase cycles and the serendipity of B2B
The importance of being visible on LinkedIn with your personal brand Familiarity, trust and credibility The convenience environment and the shopping mindset Brand equity, loyalty, trial and non negotiables The mission based approach About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Strategic Thinking with Lucy Verby on The Six Sells Podcast | 18 Feb 2026 | 00:47:58 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby who has 20+ years of experience in the agency sector heading up strategy at PHD, Dentsu and Carat before founding her strategic consultancy We Are Masterplan - teaching everything from critical thinking, to pattern recognition and tailoring approaches to both customers and clients. Lucy is also the Founder and Chair of UN//SCENE a creative and marketing festival designed to platform fresh thinking and new voices. Here are some of the topics we discussed in this episode. The whisper becomes a shout - the transition to running a company and the reformation of priorities The powerful, the powerless and the pointless - the importance of shaping and reclaiming the media narrative Defining strategy and lining up behind a definition that works The optimal path to your goals within your resources Articulating your strategic platform and avoiding word salads Shifting mindsets and getting from point A to point B The importance of teaching strategy and reflecting consumer mindsets The myth that only certain people are good at strategy and avoiding gatekeeping Unlocking the potential of your whole team The process and the practice of strategy Strategy as a team sport and taking the pressure off Finding the opportunities to drive growth and uncover what is useful Critical thinking and pattern recognition What growth looks like and differentiation in the marketplace Accepting and absorbing AI and the importance of critical thinking About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Creative Advertising with Patrick Collister on The Six Sells Podcast | 17 Feb 2026 | 00:56:17 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to advertising royalty Patrick Collister, Custodian of The Caples Awards, creative guru, ad trainer, honorary Fellow of the IPA and author extraordinaire about his distinguished career. Here are some of the topics discussed: Writing the ‘Accrington Stanley, Who Are They?’ Milk ad and the story behind it Hiring planners to test a hypothesis and test patterns within data to drive insights Getting signoff from everyone including Ian Rush, to Liverpool FC to Margaret Thatcher The proudest ads of Patrick’s career from ‘The Water in Majorca’ to Heinz Baked Beans Making ads memorable and the difference between the 80’s and today Left brain advertising and the importance of featuring relatable characters and people The process of writing a TV ad The ingredients of the perfect ad and the three P’s - people, plot, place Importance of creativity and change About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| CTV with Steve Filler on The Six Sells Podcast | 16 Feb 2026 | 00:32:19 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Steve Filler, whose roles span brand, display, video, CTV, interactive creative, branded content, publishers, programmatic and SAAS sales, with a real strength in crafting and delivering sales strategies that cut through the clutter. Currently Country manager UK at the ShowHeroes Group he thrives on building best in class commercial teams. Here are some of the topics discussed: Scale within CTV and uptake in interest Buying and the key teams involved in the process Growth in retail media The role of video in campaigns Targeting the right ad to the right person The importance of unified platforms and contextual segmenting AI in the marketplace - the positive and the negative Acceleration of AI generated content and the importance of brand safety Users reaction to AI and the need for genuine human experiences The growth of CTV and the players within the space Innovation and investment in research into ad effectiveness and user experience More education within the CTV space and the opportunities that are available Measuring advertising success About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Invisible Disabilities With Gemma Legg on the Six Sells Podcast | 12 Feb 2026 | 00:42:21 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Gemma Legg. Gemma has 22+ years in global sales and marketing including The Telegraph and Google and has now launched her own company Leggacy-Inc helping organisations achieve a truly inclusive culture where everyone can thrive. Here are some of the topics discussed: Understanding and recognising bi-polar and autism. The grief of a diagnosis and how it affects families. Creating a circle and protecting yourself. Being a chameleon and masking. Risk taking, catastrophising and manic episodes. Psychological safe spaces and DEI. Accommodations and inclusivity. The launch of Leggacy and creating impact. Breaking down the stigma of a diagnosis and celebrating the differences. About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| AI in Media with James Harris on The Six Sells Podcast | 05 Feb 2026 | 00:51:12 | |
AI in Media with James Harris, VP of Planning & Strategy WPP, on The Six Sells Podcast. | |||
| Marketing Effectiveness with Phil Jackson on The Six Sells Podcast | 27 Jan 2026 | 00:41:52 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Phil Jackson who has 10+ years experience within the media sales, agency and client side of the industry; including roles at GSK, Havas, Mindshare and now as Global Digital Marketing Effectiveness Innovation Director at Haleon. Here are some of the topics they discussed in this episode: Defining marketing effectiveness and efficiency. How do brand decide if they hire marketing effectiveness as a function? How the marketing effectiveness team interacts with other marketing and media functions. Attention and media quality data and driving incremental business performance. Cost efficiently using attention data to achieve successful outcomes. Importance of tapping into the short, long, tactical and brand-level measurements. Listening and learning from trends in marketplaces and being ready when the trend explodes. Contextual advertising and measuring effectively to attribute outcomes. Seasonality and the planning cycle and learning plan. Importance of measuring robustly, case studies and post campaign analysis to achieve global learnings. About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business | |||
| Diverse Media with Ross Sergeant on The Six Sells Podcast | 27 Jan 2026 | 00:43:18 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ross Sergeant who has scaled high growth brands like Peroni, Asahi. and now The National Lottery as Global Media Director at Allwyn. Here are some of the topics we discussed in this episode. Defining diverse media plans and why programming choices, partnerships and nuances are key. Regionality, accent, idiosyncrasies and language within content and category entry points. How media selection has changed over the years and understanding the bias. The decision to separate creative and media agencies. The importance of the entrepreneurial mindset and the benefits of acting like a startup. The 70:20:10 mindset of tried and tested, mirroring what others have done, and big valuable tests. Briefing the industry and being open and transparent with agencies to discover more. Defining quality media and where these parameters lie including the quality of the viewership. Understanding the nuances of category bias, regionality, stereotyping and using data to understand insights. The ideal make-up of a future thinking, diverse media agency that could accurately plan for all the cultures that they are buying for. Putting the checks and balances in place to constantly interrogate media buying decisions. About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Video Advertising with Nick Flood on The Six Sells Podcast | 22 Jan 2026 | 00:26:05 | |
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Nick Flood, who has spent 23 years working in media.Nick started at Haymarket before moving to Dennis Publishing, then delving into private equity backed data businesses before landing at Future Publishing, Kindred, and now Shinka where he is Senior Vice President of Product and Go-To-Market. Here are some of the topics they discussed in this episode:
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| Retail Media with Alex Knapman on The Six Sells Podcast | 19 Jan 2026 | 00:35:50 | |
In this episode of The Six Sells Podcast I spoke to Alex Knapman, who has a wealth of experience in retail media working at brands including Asda, Ocado, and currently at SG Retail and Halfords. Here are some of the topics we discussed in this episode. With retail media, is the most important word retail or is it media? Sofa to store media reaches audiences wherever they are - why are more retailers not harnessing the opportunities in this space? How the CMO can prove the ROI of their brand investments using retail media strategies. The relevancy flywheel - how do retailers find a balance between revenue and customer experience? The top three challenges and opportunities for 2026. About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. | |||
| Attention intelligence with Ben Dimond on The Six Sells Podcast | 18 Dec 2025 | 00:43:44 | |
In this episode of The Six Sells Podcast, Mike Nicholson welcomed Ben Dimond from Lumen Research into the studio to talk about how attention intelligence leads to significant increases in media effectiveness. | |||
| Influencer Marketing with Julie Chadwick on The Six Sells Podcast | 10 Dec 2025 | 00:23:40 | |
In this episode of The Six Sells Podcast, Julie Chadwick, MD of Dentsu Influence, talked to Mike Nicholson at Six Sells about the creator economy and influencer marketing. Here are some of the topics we discussed: People Command More Attention Than Brands: The Dentsu/Lumen study confirmed that content from individuals/creators, who are essentially familiar people , attracts and holds attention more effectively than standard branded content. Familiarity Drives Deeper Engagement: The biggest attention is generated by people that the audience trusts and are familiar with. For instance, product-centric creators (reviewers) are considered "incredible at holding attention and driving consideration" because of this trust. Storytelling Maximises Attention: Long-form storytellers using personality-based content, often highly familiar to their audience, "absolutely smashes everything out of the park" in terms of the high levels of attention they command. Authenticity is Non-Negotiable: The brand's presence must be authentic and seamlessly integrated to be effective, as simply adding a logo "doesn't work" because it immediately looks like an ad and is ignored. Strategic Purpose is Key: Brands must define a "very specific tactic" or job for the influencer content, rather than working with creators simply to fill a media plan. About Six Sells: Six Sells is a B2B executive communications agency for leaders working in the media and advertising industry. We help you get closer to your ideal clients, more often, through ghostwriting thought-leadership content for your executives., and boosting that content directly into the right newsfeeds. www.sixsells.co.uk | |||
| Pete Markey on The Six Sells Podcast | 10 Oct 2025 | 00:43:44 | |
In this episode of The Six Sells Podcast, Mike Nicholson welcomes Pete Markey into the studio. We discussed what his first 90 days as a CMO looks like, Answer Engine Optimisation, Brand building, AI's role in creativity and much more. | |||
| Maria Cadbury on The Six Sells Podcast | 02 Oct 2025 | 00:22:53 | |
In this episode of The Six Sells Podcast, Maria Cadbury, CRO, at Wult spoke to Mike Nicholson about data compliance. Maria explains how data compliance has become the new brand safety issue in adtech, with publishers, SSPs, DSPs, agencies and even advertisers all potentially liable for fines. You’ll learn how dark patterns, cookie consent theatre, and supply chain blind spots can put campaigns at risk - and how compliance scanning can protect both performance and reputation. #datacompliance #media #adtech | |||
| Shazia Ginai on The Six Sells Podcast | 24 Sep 2025 | 00:36:15 | |
In this episode of The Six Sells Podcast, Shazia Ginai from Lumen Research joins Mike Nicholson in the studio to talk about how attention, when measured and understood properly, drives meaningful outcomes for brands through the interplay of media, creative, and human behaviour. Shazia also talked about: Why marketers should revisit whether their metrics are giving them the right answers. Storytelling as a driver of attention, memory, and action. Balancing media and creative effectiveness as a “marriage made in heaven.” The roles of media formats as “furnishers” or “light switches” in the brand rooms in your brain (this analogy alone is worth tuning in for). All previous episodes of The Six Sells Podcast can be found at www.sixsells.co.uk/blog | |||
| Alex Powell on The Six Sells Podcast | 05 Sep 2025 | 00:08:59 | |
In this episode, Mike Nicholson talks to Alex Powell, CEO, at Pixels.ai about the power of vertical video on the open web. #marketing #media #advertising #adtech | |||