The Six-Figure Doula: For career birth workers building sustainable, high-income businesses – Details, episodes & analysis

Your doula Instagram bio is the front lawn of your online home. And right now? A lot of birth workers are wondering why no one’s knocking when the lawn’s looking a little… patchy.

In this episode, I'm diving into how to transform that tiny little square of text at the top of your profile into a full-blown client magnet.

I’ll walk you through the 5 simple steps to turn your bio from “meh” to magnetic, so that when a mama is scrolling at 2AM searching for support, you’re the one she finds.

You’ll learn:
 🌿 How to research like a detective (not a copycat) so your ideal clients can actually find you
🩵 The #1 most searchable part of your bio, and how to use it strategically
🔥 Why your face (not your logo) is what actually converts
💡 The simple, no-fluff formula for a clear and emotional bio that stops the scroll
💬 How to write a call to action that gets clicks, not crickets

If you’re ready to stop blending in, get seen by the right pregnant and postpartum mothers, and have your Instagram bio work while you’re at a birth, with your kids, or sleeping, this episode’s your birthy blueprint.

And bonus? I’m offering a few free Magnetic IG Bio Makeovers this week to help you nail it even faster.

🎧 Listen now, grab your notes, and let’s make your online presence look as powerful as the work you do in birth spaces.

👉 DM me the word AUDIT on Instagram or check the link in the show notes to snag your free audit before spots fill.

AND!!!! The WAITLIST just dropped for my newest Social Media Mastery program for Doulas. Be the first to know when it goes live (and snag the VIP early-bird bonuses) and join here.

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

If you’ve ever felt like you had to quiet your voice, shrink your personality, or follow the “rules” of birth work just to be taken seriously, this conversation with HeHe of Tranquility By Hehe, The Birth Lounge, is your permission slip to do the opposite.

HeHe and I go deep on what it really means to build a career rooted in authenticity, not approval. From her early days navigating the birth world to creating a movement centered around autonomy, education, and alignment, HeHe’s story is a masterclass in staying true to your mission, even when it ruffles feathers.

We also talk about the power of alignment in doula-client relationships: how to know when the fit is right (and when it’s not), why your energy matters more than your credentials, and how showing up as your real self attracts the clients you’re meant to serve.

And of course, HeHe shares about her current pregnancy journey, how it’s deepened her perspective as both a birth worker and a soon-to-be mom, and what this next chapter is teaching her about trust, surrender, and self-leadership.

This one’s heartfelt, unfiltered, and packed with wisdom for anyone building a life, business, or birth practice rooted in realness.

Check out HeHe's Ambassador program here!
Follow HeHe on IG!

Leave a rating and review for Loudmouth Lisa on Apple podcast or Spotify to enter to win a 90 minute Sales Sisterhood Strategy Call with Lisa, a $297 value.

Screenshot your review and send it to @thelisavee on Instagram or upload it here.

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

Money objections come up in every business—especially birth work. But here’s the truth doula: objections are not the end of the conversation. They’re invitations to lead.

In this episode, I share a breakthrough coaching moment with one of my postpartum doulas that reframed how she responds to “It’s not in the budget right now.”

You’ll walk away with:

• A fresh perspective on what’s really happening when pregnant and postpartum mothers hesitate.
• Emotional insight into the fears, guilt, and shame often hiding behind money talk.
• A powerful yet gentle framework you can use on your very next doula consult.
• Permission to stop backing off—and start leading with confidence and compassion.

✨ Want to practice this with me in real-time?

Join my free masterclass: Book 3 Dream Clients in 30 Days: The Doula Success Roadmap.

Multiple dates to choose from → REGISTER NOW!

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

Are you tired of posting doula content that only gets likes from other birth workers instead of inquiries from pregnant and postpartum clients? 

You’re showing up, posting, and trying to stay consistent—but the only people hyping you up in the comments are other doulas. And let’s be real: doulas don’t pay your bills.

In this episode, I’m breaking down how to create doula content that actually converts followers into clients. 

We’ll talk about why posting carousels on the stages of labor isn’t enough, how to shift from textbook teaching to emotional connection, and how to use content pillars so you never have to wonder what to post again.

You’ll learn:

• Why likes and support from peers don’t equal paying clients
• The exact types of content that attract pregnant women and new moms who are ready to hire you
• How to share your values, process, and client transformations so mothers see themselves in your care
• Why storytelling and myth-busting posts make you the go-to doula in your area
• How to confidently invite clients to book with you (without feeling pushy)

If you’re putting in the effort but still not booking clients, there’s a disconnect—and we’re going to fix it. Because doula marketing is about more than visibility. It’s about connection, conviction, and conversion.

🎯 Ready to turn your doula content into a client-booking machine? Join my free live masterclass:

 👉 Book 3 Dream Clients in 30 Days: The Doula Success Roadmap

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

I’m breaking down the 3 biggest mistakes doulas make in consults—

1) The chit-chat trap

2) The people-pleaser pitch

3) The info-dump spiral

...and how to fix each of them fast. 

You’ll walk away knowing how to lead with confidence, sell with heart, and guide potential clients into saying yes without ever feeling salesy.

Your consult isn’t just small talk—it’s the sales moment of your business. 

And if you’re winging it? You’re leaving money (and impact) on the table.

🔥 Want to master this for real? Join my free live masterclass, Book 3 Dream Clients in 30 Days: The Doula Success Roadmap. Pick your date and save your seat at thelisavee.com/freeclass

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

You’re showing up. You’re posting every day. You’ve got the passion, the energy, the captions, the reels… and yet...your calendar is still wide open.

Sound familiar?

Here’s the hard truth: consistency without clarity just makes you the unpaid educator of Instagram. Your content might inspire, but if it’s not starting conversations, it’s not converting.

In this episode, I’m pulling back the curtain on the 3 silent booking killers that keep doulas stuck:

• Inspiration without invitation (posting pretty content that doesn’t invite a response)
• Talking to everyone instead of your one (blending in instead of standing out)
• Hiding your sales process like it’s a secret (confusing clients into doing nothing)

We’ll talk about how to fix each of these mistakes, how to use your content to spark genuine conversations, and why those conversations are the gold standard when it comes to booking clients.

If you’ve been posting consistently and still wondering why no one is saying yes, this episode is your wake-up call, and your roadmap to turning posts into DMs, DMs into consults, and consults into paying clients.

And if your consultations feel like the missing link, grab my life-changing doula resource: 3 Must-Ask Questions To Book Yourself Out 

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

You know that gut-punch feeling when a consult feels like magic — she’s nodding, laughing, vibing with you — and then… silence. 

No text, no email, just crickets.

If you’ve ever replayed a consult in your head like a crime scene, wondering if you said something wrong or if it was “the price,” this episode is for you.

We’re breaking down why ghosting after a consult hurts so much for doulas (hint: it’s personal, not just business), how to reframe silence so it doesn’t wreck your confidence, and the simple shift that makes following up feel natural instead of desperate.

Because here’s the truth: the real magic of follow-up starts way before the consult ever happens. 

And when you learn how to do it with curiosity and care, it turns ghosting into genuine connection — and connection into clients.

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

The truth? You can have the best offer, the slickest brand, and a killer Instagram feed, but without real relationships, your birth business will feel like pushing a boulder uphill.

In this episode I’m joined by Sally Hayes, founder of Matrikas, to talk about the power of connection in business and birth work, and why competition is the fastest way to burn yourself out.

Sally’s story is a masterclass in building a movement by:

 🤝 Networking without the ick—and turning colleagues into collaborators 

🙌 Lifting as you climb—bringing other women with you instead of guarding the ladder 

💬 Honoring the mentors who believed in you before you believed in yourself 

🌎 Creating impact that ripples far beyond your immediate circle 

💡 Shifting from “me” to “we”—and watching your influence (and client list) explode

We’ll dive into how Sally built Matrikas into a global network by leaning on relationships, celebrating the gifts of other women, and refusing to see anyone as “competition.”

If you’ve ever felt isolated in your business… if you’ve been side-eyeing other birth workers instead of introducing yourself… or if you’re craving a circle of women who pull you higher—this episode will show you exactly what’s possible when you stop going it alone.

Because the real strategy? It’s not algorithms. It’s sisterhood.

🎧 Listen in, then go call that doula, coach, or colleague you’ve been meaning to connect with, you never know what movement you might start together.

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

You’re posting. You’re showing up with heart. You know your support changes lives.

So why aren’t the mamas watching you on Instagram actually hiring you?

Here’s the uncomfortable truth most doulas don’t want to hear:
 It’s not your content.
 It’s not your heart.
 It’s that you’re not actually asking for the sale.

This episode is your gentle (but firm) doula kick in the birthy booty to stop dancing around your offers and start confidently inviting clients in. We’re diving deep into:

– The 3 biggest content mistakes keeping your dream clients stuck in lurker-land
 – How to lead like a pro (without sounding pushy or weird)
 – The simple phrases you need to practice out loud today to finally close the gap between “I love your vibe” and “Where do I sign?”

Plus—if you’re listening in real time—I’ve got a 🔥 live workshop coming up where we’ll practice it together. I’ll drop all the details at the end.

Your voice matters. Your offer is powerful. Let’s make sure your people know how to say yes.

🎧 Tap play now and let’s make it happen.

🚨 Registration is officially open for my live workshop: Pitch Without the Ick 🎤🔥

Learn how to sell your doula services without sounding salesy, fake, or like a bundle of nerves. We’re getting into consult scripts, mindset shifts, and how to confidently ask for the sale—live, interactive, and spicy AF.

DM me BOOKED on IG @thelisavee to save your seat
Let’s turn those consults into clients!

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula

Have you ever wondered why that consult felt amazing… but still didn’t lead to a yes?

Here’s the truth most doulas never hear:
 You’re not losing the sale at the end of the call.
 You’re losing it in the first two minutes.

In this episode, we’re cracking open the real reason your doula consultations might be falling flat—before you even get to your pricing, your packages, or your process.

Because while you’re asking, “Sooo… tell me about your pregnancy?”
 She’s already deciding whether she trusts you—or whether she’s bouncing.

Here’s what we’re covering:

• Why the first few minutes of a consult determine the outcome of the entire conversation
• The 3-question warm-up script that sets you up as the confident guide (without sounding like a robot)
• What most birthworkers get wrong when opening a sales call—and how to fix it today
• How to shift from small talk to leadership in a way that feels natural, not pushy
• Why most doulas accidentally make the call feel like therapy (and how to create safety without spiraling into her life story)

This is the consult warm-up strategy that’ll change your entire doula sales game.

🎯 If you’re serious about learning how to get doula clients, stop winging your calls—and start showing up like the expert you already are.

🎁 Before you go:
Download my free guide: The 5 Silent Sales Killers Lurking in Your Doula Biz (And How to Fix 'Em Fast)

This is the missing link between “I love your energy” and “I’m ready to hire you.”
 📲 Grab it now at www.thelisavee.com/killers

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month. 

⬇️ START HERE ⬇️

FREE Assessment: Doula Revenue Bottleneck Analysis
FREE video guide: Book Out Your Doula Calendar With These 3 Questions
Learn more about Six Figure Doula