Explore every episode of the podcast The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
| Title | Pub. Date | Duration | |
|---|---|---|---|
| You Might Have ADHD, And It Might Be Your Superpower | ft. Skye Waterson | Ep. 464 | 16 Sep 2025 | 00:55:07 | |
In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way. Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463 | 09 Sep 2025 | 00:21:02 | |
Most tradies don’t realise how much their business name is holding them back. ⏱️Timestamps: 00:00 "Business Naming: A Global Guide"
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Your Branding MIght Be The Problem... Not Your Marketing | ft. Crystal Williams | Ep. 455 | 15 Jul 2025 | 00:53:32 | |
In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding. Crystal shares actionable strategies for effective brand marketing, including the importance of consistency and creating a unique brand identity that stands out in a crowded market. Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 2: Structuring your Business to Unlock Growth, Profits and More Family Time | ft. Rob Kropp | Ep. 364 | 18 Jan 2023 | 00:34:36 | |
In the second episode of our "How to structure your trade-business" series, we're excited to have Rob Kropp, founder of Pravar group and business coach, as our guest. He will be sharing his insights on creating a sustainable business structure that unlocks growth, profits and more family time. We'll be discussing how to map out a trade business operational structure that builds a sustainable and scalable 'Business Lifestyle' for trade-based business owners. This episode is a must-listen for anyone looking to take their business to the next level and achieve a better work-life balance. Tune in now to learn the keys to a successful and profitable business structure. Discussion Points:
00:00 Intro 00:30 Welcome back Rob Kropp 02:20 Fundamentals of Business Structure 03:28 Mapping out your operational structure 06:20 Why business owners tend to be the bottleneck in business growth 09:45 The first hat to handover when restructuring 14:00 Making the choice of getting ‘off the tools’ 18:20 Understanding the roles that you need in your business 20:40 The sweet spots you should be aiming for in general terms of structure 24:35 The hardest phase in building a sustainable and scalable ‘Lifestyle Business’ Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a r Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 1: Transition from a technician to a business owner | Ft. Rob Kropp | Ep.363 | 11 Jan 2023 | 00:39:41 | |
Starting a business can be a challenging and overwhelming task, especially for those in the trades industry who are used to working with their hands rather than managing a company. However, with the right approach and structure, the transition from being a technician to a business owner can be a successful and rewarding experience. In this episode of The Site Shed podcast, we're excited to dive into the topic of how a tradesman can transition to a business owner. This is the first episode of our new podcast series "How to Structure your Trade Business" where we'll be discussing the strategies and techniques for building a successful trade business through an effective business structure. Joining us as a guest co-host is Rob Kropp, the Founder of Pravar Group, who specialises in business coaching. Rob brings his experience in business growth and strategy to the table as we explore these topics. During the episode, we'll cover the importance of having a business structure, building your team and strategizing to grow your business.
Discussion Points: 00:00 Episode Intro 00:27 Welcome back Rob Kropp 03:52 The reality of having a structure in your trade-business 04:45 Common mindset of tradesmen turned trade-business owners 07:45 How hiring a team reflects the size of your business 13:30 Why do people get stuck working long hours? 17:12 Importance of optimising your trade-business structure 19:50 Shed to Grow: How Rob helped a client structure their business 21:00 Positions, People, Processes 21:50 Scale Team not Time: Starting with the Organisation Chart to grow your business 25:00 Equipping your team to succeed in their position 29:00 Soft skills to develop to improve your leadership 32:55 Setting your mindset to grow your trade business Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 3: Overcoming Mindset Blocks Around Creating Videos and Being on Camera | ft. Cassie Daniels | Ep. 362 | 28 Dec 2022 | 00:28:11 | |
In this week's episode of The Site Shed podcast, we delve into the topic of "Overcoming Mindset Blocks Around Creating Videos and Being on Camera." If you've ever felt self-conscious about creating videos or being on camera, this episode is for you. Together with Cassie Daniels, Director of Builds by Captive Media, we will be discussing some common mindset blocks that hold people back from creating videos and being on camera, as well as sharing some tips and strategies for overcoming these blocks and building confidence in front of the camera. Whether you are a business owner looking to create promotional videos for your company, or an individual looking to build a personal brand online, this episode will provide valuable insights and practical advice to help you overcome your fears and start creating engaging and effective videos. Tune in to this week's episode to learn more about overcoming mindset blocks around creating videos and being on camera. We hope it will inspire you to take the first step towards creating engaging and effective videos that help you grow your business or personal brand online. Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 2: Simple tips to improve the quality and engagement of your videos | ft. Cassie Daniels | Ep.361 | 21 Dec 2022 | 00:38:32 | |
In this episode, we're going to show you how to make videos that are both simple and engaging – perfect for beginners. We'll start by discussing the basic equipment and editing tools that you need, and then move on to tips for filming better-quality videos. Finally, we'll give you some tips on how you can make them interesting and engaging.
Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 1: 5 step video strategy framework for tradie businesses in 2023 | ft. Cassie Daniels | Ep. 360 | 14 Dec 2022 | 00:43:08 | |
If you're a tradie business, then you know that video is becoming an increasingly important part of marketing. But what's the best way to start using video in your marketing strategy? Check out this five step framework for creating videos that will help your tradie business succeed in 2023!
In this new podcast series called "Marketing Your Trade-Business Using Video in 2023", Cassie Daniels of Builds by Captive Media is going to share with us the 5 step video strategy framework that will help you get there.
Discussion Points:
00:00 Intro 00:20 Welcome to The Site Shed 03:15 Who is Cassie Daniels 07:45 Why do you need a content strategy 09:22 The 5-Step Strategy Framework 11:07 Importance of setting your goal in marketing your business 13:30 What are the challenges that are stopping you from achieving your goals? 14:23 Getting clear with your audience 22:00 Know the message you want to say Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: See omnystudio.com/listener for pri Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 3: How to manage your team | ft. Robb Kropp | Ep. 359 | 07 Dec 2022 | 00:41:27 | |
Are you looking for ways to manage your team more productively?
In this episode, we'll share some tips on how to get the most out of your team, from setting goals and creating a productive work environment, to finding the right balance and improving accountability within your staff. So whether you're a business owner or manager, listen to this episode and learn how to create a winning team!
Discussion Points:
00:00 Introduction 00:35 Welcome back Rob Kropp 03:48 Managing your grand crew 08:07 Understanding the importance of outcome through scorecards 12:30 Importance of labour management 14:36 The frameworks on what balance looks like 17:23 How processes and systems helps manage your team 20:05 Why businesses are not making money 24:38 Importance of measurable milestones in managing your team 26:30 Key management drivers 33:10 Individual and Team Accountability 36:00 Greatest take away from this episode
Resources:
https://www.amazon.com.au/Who-Method-Hiring-Geoff-Smart-ebook/dp/B001EL6RWY
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 2: How to retain your team | ft. Robb Kropp | Ep. 358 | 30 Nov 2022 | 00:30:24 | |
In a world where talent is always in demand, retention becomes just as important to attract the best employees. Retention often reflects your culture and how you lead from day one - it's something that can't be taught or bought with money so instead has been developed through years of hard work on behalf not only yourself but also those who come after them which makes this method more than worth while!
Discussion Points:
00:00 Intro 00:41 Welcome back to the Site Shed 02:45 The importance of retention strategy in your business 06:25 How retention can be a good recruitment tool 08:10 How leadership affects retention 08:50 The secret on retention 12:40 How growth can affect your retention 14:55 Importance of communication to retain your members 16:30 Creating a culture that attracts and retains good people 19:02 The balancing act in your retention strategy 21:15 The benefits of adapting your structure to business growth 23:50 “Never promise something that’s never gonna happen” 25:30 The retention challenge Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Part 1: How to recruit your team | ft. Robb Kropp | Ep. 357 | 24 Nov 2022 | 00:41:20 | |
In order to stay relevant, you need a flexible and nimble recruitment process. Recruiters are constantly being pulled in different directions by the ever-changing landscape of today's job market - so it is critical that your approach remain up with modern trends or risk becoming outdated!
This is Part 1 of our new podcast series called "How to Recruit, Retain and Manage a Productive Team" where Rob Kropp of Pravar Group is joining to talk about recruitment strategies!
Discussion Points: 00:00 Intro
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Are You Outcome-Focused, or Service-Focused? | 17 Nov 2022 | 00:23:23 | |
Being service-focused in your business is good, but being outcome-focused in your business is actually what your client really needs. In the competitive world of trade-based business. You have to make sure that your message is getting across and not just making any noise.
In this episode, we talk about how you can really make your business stand out from its competition. By focusing on what truly matters, like how to fix a problem for customers in need of specific services or solutions - rather than just providing any old thing they might be looking at right now-you'll find yourself becoming an increasingly attractive option because people will know exactly where their needs lie! Discussion Points:
00:00 Intro 00:25 Welcome back to The Site Shed Podcast 03:00 The importance of asking WHY? 06:02 Framing up the conversation to define your win 07:00 Shifting our focus from services to outcome 10:00 Figuring out the actual problem and the final outcome 10:30 Getting better qualification process to get quality leads 12:05 Defining your win to get a measurable outcome 14:21 Prioritising the outcome based on agreed win 15:40 Presenting your business to stand out from your competitors 20:00 Importance of capturing data correctly to provide the best solution Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Using Office Project Management to Streamline Operations - Part 3 of Building a scalable business that doesn't involve you Series | 13 Sep 2022 | 00:42:50 | |
Generally when people try to organise work, it gets part way there, but not enough for everyone to trust it. It then inevitably breaks down & gets retried over and over, each time with people getting more jaded.
In this final episode of our series called Building a Scalable Business that Doesn't Involve You, Justin Smith of Work Management Tools, and I tackled the challenge of what really needs to be done and how high the standard is needed to make Office Project Management actually work & how it can Streamline your Operations.
Discussion Points: 00:00 Introduction 00:54 Welcome back Justin Smith 03:30 What is Office Project Management 08:00 Where do you start in Office Management 08:30 Key signs of an effective office management 09:00 Example of inefficiency and duplication of task in an office 11:18 The advantage of having clarity in your business process 13:07 The negative perception of project management 14:00 Understanding the capacity and workload and being realistic about it 18:20 Adopting technology to improve your office management 19:00 Introducing ClickUp 21:10 How do we get there steps for an efficient Office Project Management 25:04 Reporting Dashboard feature in ClickUp 27:40 Promoting accountability with ClickUp 30:34 Creating a sense of trust within your organisation 31:10 Bringing layers of transparency across deliverables
Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| AI For Tradies in 2025: How To Streamline Quotes & Save Up On Costs | ft. Roland Ligtenberg | Ep. 454 | 08 Jul 2025 | 00:46:10 | |
In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empowering “standing jobs” (like plumbers, HVAC, and electricians) to cut down on admin work and focus more on growth. 🎥Watch the video version here: https://youtu.be/-XXVEhxU-vc Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Making Yourself Redundant in Your Business - Part 2 of Building a Scalable Business That Doesn't Involve You Podcast Series | 07 Sep 2022 | 00:39:42 | |
Removing yourself from the day-to-day business can be quite scary, but with the right tools and knowledge from the experts there’s no need to fear!
This episode is the second part of our new podcast series called “Building a scalable business that doesn't involve you”. Here, we talk about:
Watch to the end of the episode for an awesome surprise from Justin for our Site Shed listeners!
Discussion Points:
00:00 Introduction 00:28 Welcome back Justin Smith 01:15 How to make your business run without you 04:04 Empowering team members with your business system 05:35 Making yourself redundant in your business using checklists and SOPs 06:48 Clarifying tasks through building systems and workflows 08:57 Identifying people who can do & are good at each thing in your business 09:55 3 Ways of taking work off your plate 12:05 Forecasting growth in your business 15:30 How ClickUp works 16:00 Advantage of having documents in your business system 19:35 Dot points - Easiest way to simplify your SOP 21:05 How SOPs are done in Matt’s business 25:03 Creating the SOP for your business process 29:50 Different approach to documentation and hiring 30:26 Why small businesses should not hire expert 35:02 Identifying the tasks that you should NOT be doing Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Where to Start with Business Systems - Part 1 of Building a Scalable Business That Doesn't Involve You Podcast Series | 31 Aug 2022 | 00:51:02 | |
The frustrating reality of running a business is that it often doesn’t just require one person to get all the parts working together. It requires help from another individual or individuals who are best at what they do in order for things to run smoothly and without frustration—especially when shit gets messy!
This episode is the first of our new podcast series called “Building a scalable business that doesn't involve you”. Here, we talk about:
Watch to the end of the episode for an awesome surprise from Justin for our Site Shed listeners! Discussion Points:
00:00 Intro 00:44 Welcome Justin Smith 02:53 3 Parts of the podcast series 04:58 How Justin started working with Work Management Tools 08:27 How management tools work 10:30 Why use work management tools 14:33 Getting started with business systems and work management 16:57 The basics of effective work management 22:29 How to identify & work with processes - and why doing so is important 24:00 Onboarding staff with task management tool 25:50 Process improvement with task management tool 30:08 Importance of Checklists 32:37 Setting clear expectations with task management tools 33:28 Recommendation on getting your own task management tool for your business 37:58 Minimising management work so you don’t have to enforce things 40:47 Know the process before putting in the tool 41:35 Identifying where you can remove yourself in your business process 46:35 ClickUp Training Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Driving construction costs down using technology | 23 Aug 2022 | 00:54:08 | |
Drone technology is making construction more efficient and cost-effective. They allow managers to survey job sites, track progress of projects on an ongoing basis while also saving time for planning purposes by providing real-time data that would have been previously impossible with traditional methods like driving around aimlessly looking at buildings or leaving guards in between waves where they're not needed anymore because there is no more work being done nearby - all thanks to these flying robots!
In this episode, Maria Khokhlova, Co-founder and Chief Product Officer of TraceAir joins us to explain how drone technology has revolutionized the construction industry and the benefits of drones on communication, cost and making sure your work claim is indisputable.
Discussion Points:
00:42 Welcome Maria 02:55 Who is Maria and What is TraceAir 07:20 Measuring depth from aerial perspective with drone technology 10:03 Use of drone technology in large development vs single home development 11:40 Differentiating TraceAir drone against your store-bought drone 16:00 Applications of drone technology in construction 20:45 Promoting transparency in communication with drone technology 25:58 Removing disputes with proof of work done 26:59 Legalities on using drones in construction 30:08 How does mapping with drones work 34:57 Drone technology in 10 years 37:49 Human redundancy with technology 40:30 Drone technology vs. Satellite Technology 43:49 Regulations on using drone technology 46:15 Know more about TraceAir’s value through their website’s blog posts 47:15 TraceAir current target market 47:39 Imperial system of measurement used by TraceAir 50:55 Closing Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Using technology to improve cash flow and customer experience | 17 Aug 2022 | 00:41:49 | |
Using technology to improve cash flow and customer experience is no doubt one of the important things that a tradie must learn to do. In this fast-paced world of technology, tradies sometimes find it hard to catch up.
In this episode, Justin Clegg, CEO and founder of AllSet, joins us to explain how tech innovation can help you establish an excellent customer experience with easy-to-use tools and definitely improve your cash flow.
Discussion Points:
00:34 Welcome Justin Clegg 01:38 Who is AllSet and what they do 02:18 Advantages of using tech on communicating with customers 05:20 Perspective of AllSet on home service providers and how AllSet can help them 07:20 Use of messaging in communicating with customers 11:53 Letting customers choose on how to communicate with your business 13:44 AllSet helping tradies to increase tips 16:47 Helping clients manage their payments through digital technology 20:52 Helping clients get paid on time 25:34 AllSet on pre appointment and post-appointments (feedbacks, referrals) 26:18 Upsell and cross-sell opportunities with AllSet 29:33 The Customer experience should you not automate 32:09 Getting feedback from customers after a job is completed. 38:40 AllSet exclusive discount offer to The Site Shed listeners
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Building A Permanently Profitable Business | 10 Aug 2022 | 00:51:53 | |
Do you feel overwhelmed by the financial situation of your business? Are you a trade-based business owner whose cash in bank position hasn’t improved even when you are flat out? Learn how you can take control of your business’ finances!
Join us as we discuss how to build a permanently profitable tradie business through financial management and more! We cover everything you need to know to make your tradie business thrive.
Our special guest for this episode is Katie Crismale-Marshall of Profit First for Tradies. A certified Profit First Mastery level coach and author of Profit First for Tradies who thoroughly enjoys working with trades business owners for over 10 years with her bookkeeping business Efficient Tradie Bookkeeping to help them build their permanently profitable businesses.
Discussion Points:
00:00 Introduction 00:32 Welcomes Katie Marshall 03:08 Matt shares a brief background about his business with Profit First for Tradies. 09:00 Steps to take to get started on financial management 15:43 Importance of having a bookkeeper in a business 22:06 How Matt manages the financials of his business 24:39 Identifying what you need for your business’ financial situation 25:17 Redflags on businesses that doesn’t have financial management system in place 28:10 How you can use financial literacy in your personal life 29:40 Debunking myth on financial management system 31:58 How to work less and make more money 36:29 Matt’s view on having the right people in your team 41:22 How finance management system can help your personal goals Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Identifying post COVID Opportunities for Tradies and Contractors | 03 Aug 2022 | 00:57:43 | |
Identifying post COVID opportunities for tradies and contractors doesn't need to be hard. It's no secret that the COVID pandemic has had a significant impact on the global economy. It has forced many businesses and people to change the way they live and work. But as the world starts to get back on its feet, there are still some great opportunities for tradies out there who know where to look! Together with our special guest, Brian Keen - a sought-after business expert and author of How To Franchise My Business Simply, we are going to discuss what has happened in the world of tradies since the pandemic hit, and how tradies can take advantage of the changed landscape. Discussion Points: 01:00 Introduction 02:25 Welcome Brian Keen 05:03 What are the opportunities available for tradies and contractors post-COVID 06:10 The trade business journey of Brian Keen 09:01 How the use of marketing and technology created opportunities for tradies despite the pandemic 09:40 Problems other tradies encounter as technology progress with time 13:24 Matt’s thought on considering franchising a business 14:45 How business training helps tradies who wants to start their own business be successful 19:30 The change that impacted the service industry 20:59 The opportunities created for the service businesses during pandemic 21:47 Brian shares experience from 30 years ago 28:19 How media negatively affected trade businesses during pandemic 32:20 Businesses adapting systems and processes through pandemic 38:30 Advice for people trying to start a business 48:27 How creating your own economy can help your focus to grow your business
Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Finding and Retaining All The Staff You Need | 29 Jul 2022 | 01:04:32 | |
If you're a tradie, you know that finding and retaining good staff is essential to your business. But it can be tough - good staff are hard to find, and they're even harder to keep around. So what's the best way to go about it? Tune in to this episode, and we’ll share with you how you can find and keep the best people for the job with the right approach! Discussion Points: 01:00 Streamline your business with 7-Power Contractors Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Creating an Amazing Customer Experience | 19 Jul 2022 | 00:53:27 | |
Have you ever heard the saying, “they’ll come for content, but stay for community”? Well, it’s similar for your customers. They’ll come for a service, or a product, but stay for the experience. It’s the reason why hotels in Vegas go above and beyond. Their experience is defining. For better or worse. You can spend a week in two different hotels, right next to each other, and have a totally different experience. And you’ll ALWAYS return to the one you had a better experience at. Always, regardless of cost. In this podcast, we discuss how you as a tradie/contractor can work to improve your customer experience. There’s room for improvement in all departments and areas of your business. The question is, what are you doing about it? Be sure to leave some comments in relation to your experiences with good and bad customer experiences. We’d love to hear what’s working for you. Discussion Points: 00:18 - Welcome back to the Site Shed podcast! Related Podcasts:
Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| How to reduce your marketing spend and 10 X your conversions | 05 Jul 2022 | 00:40:22 | |
Are you looking for ways to improve your conversions without spending more money on marketing? You must be asking yourself right now about how to reduce your marketing spend and 10x your conversions. You’d probably call BS on me about this, but I’m telling you, it’s absolutely doable. And in today’s episode, I share a few simple tips that can help you get more out of your marketing budget – but at the same time attract more leads and increase your conversion rates 10x more. If you're looking to make real progress in your business, don’t hesitate to watch this episode! Discussion Points: 0:00 - Are you looking for a way to reduce your marketing spend and 10x your conversions? Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank yo Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Finally! The ONE Software for Tradies and Contractors to Replace All Others! | 28 Jun 2022 | 00:25:43 | |
Looking for an all-in-one software for tradies and contractors? Look no further! Finally! Here’s the one software for tradies and contracts to replace all others! This software offers everything you need to manage your tradie business. It's user-friendly and will absolutely save you time and money!
You’ve probably been asked the question, "How are we going to do this?" one too many times. This usually means that there is a need for data collection and/or analysis. But with tons of tools out there, it tends to get confusing, therefore leading to trade business owners just dropping out and moving on.
There’s no excuse! The need for CRM is clear… But what are the right tools you need to help you achieve your desired outcome? It's so important to make an educated decision on which CRM tool is best suited for the needs of your organisation.
Don't miss out on this incredible opportunity - tune in to this podcast today to learn more!
Discussion Points:
0:00 - Are you fed up with running/using so many apps for your business? 2:08 - Welcome back to the Site Shed podcast! 4:21 - The problem about the huge disconnect between your job management tools and your sales & marketing CRM 5:26 - What are the common tools you need to have for your business? 12:03 - Matt’s realisation of the consolidation of tools for one’s business 13:50 - One CRM to do it all for trade businesses?? 14:02 - Showcasing the things/tools that this incredible CRM has to offer… 22:49 - Things you need to watch out for about this CRM
Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Streamlining Workplace Safety: WHS Compliance Tradies and Contractors | ft. Glen Fitzgerald | Ep. 453 | 01 Jul 2025 | 00:29:22 | |
In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency. Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Riding the Wave of Production | 01 Jun 2022 | 00:38:46 | |
Riding the wave of production? What does this actually mean? It’s a general truth that maintaining sales momentum can be difficult, but with the right techniques, you can actually stay ahead of the competition. Production teams are often the backbone of any business. But what if your production team was also responsible for sales? That's precisely where we come in! This podcast will help you transform your team into an effective, efficient & consistently disruptive force that can't be ignored by competitors or customers alike. In this third and last part of our 3-part series with Chris Wolf from Sales Transformation Group, we’ll be covering topics such as how to create a culture of excellence within your business, and also, how to use checklists effectively and efficiently for consistency in business practices from start-to-finish. If you wish to maintain your sales momentum and ride that wave of production, you need to constantly check what needs to shift in your paradigm to bring about change. Tune in as we explore some of the best ways to keep your production levels high and your profits soaring so you can ride the waves of success all the way to the top! Discussion Points: 0:00 - Introduction 2:57 - Identify and improve common service issues with frontline sales professionals and technicians 8:38 - Shifting paradigms from being transactional to being relational 9:31 - Companies need checklists to deliver consistency and encourage accountability 13:34 - The kind of culture you need to breed to promote productivity 14:39 - Your salespeople need to support your technicians 17:50 - How to encourage accountability in your sales team 19:48 - The different types of checklists your technicians need to have 22:26 - What scheduled maintenance is really worth and how important it is 27:06 - How to effectively acquire recurring revenue from your clients 28:40 - The must-haves on your post-job checklist 31:27 - What it really means to be riding the wave of production 33:55 - The secret behind challenging yourself to change About Chris Wolf: Chris Wolf Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Closing Happens Before the Close with Chris Wolf | 24 May 2022 | 00:40:56 | |
Closing actually happens before the close. What does this mean? If you’re a salesperson, you need to understand that a deal is done even before the closing happens. But how would you even know that? Well, that’s what Chris and I talk about in this second part of our three-part series “Success in Sales”. What do you really need to be able to close out and make a sale? Is it about your sales talk? About your product? Well, one thing I can say, it goes way beyond just that. Find out all the answers, tune in and discover what it really means for a close to happen before the close. For those of you who haven’t listened to the first part, head over to http://pixelme.thesiteshed.com/oEG2BX0Z and get all the leads you need! Discussion Points: 0:00 - Introduction 3:55 - How to actually build relationships with potential customers/clients 9:58 - Sometimes, your customers don’t really know what their actual problem is 14:48 - The benefits that come from truly caring for a client’s needs 21:12 - Understanding the different problems of customers is essential for a close 25:28 - Different businesses need different types of web presence 27:32 - Objection handling even before the objection 32:00 - Why you need to educate your customers 33:56 - Takeaways of the day About Chris Wolf: Chris Wolf is an experienced entrepreneur at the Sales Transformation Group, Inc. He is also a subject matter expert and sales coach for all things in the residential construction space. If you’d like to know more about Chris and what they do, head on over to their website, or visit their Facebook page. You can also follow them on Instagram, or send them an email here. Resources: Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| All the Leads You Need with Ryan Groth and Chris Wolf | 20 May 2022 | 01:01:03 | |
Leads are an essential part of anybody’s business, it’s technically the reason why your business is thriving, especially in this day and age where marketing strategies are naturally done online. The question is, how do you get quality leads without exerting too much effort? In today’s episode, we have Ryan Groth and Chris Wolf from Sales Transformation Group to talk to us mainly about these topics:
For every tradie business owner essentially looking for more leads/conversions, this episode is just for you! Tune in to get invaluable insights into getting quality leads without the hassle! Discussion Points: 0:00 - Introduction 2:23 - What Chris Wolf does at Sales Transformation Group 4:29 - About the Sales Transformation Group 10:39 - Creating a multi-pronged attack towards lead generation and conversion 14:37 - Focusing the paradigm of your lead production strategy into lead qualification 18:47 - 3 elements of an effective marketing plan 19:24 - Ground Game: The unglamorous stuff of marketing 27:04 - The crux of putting systems and processes in place for your marketing 29:42 - Digital Game: The most undervalued element of a marketing plan 36:32 - Improving your conversion rate through social media 39:35 - Why storytelling is an effective way to get quality leads 46:21 - Special Ops: The part of marketing that involves everything else About Ryan Groth & Chris Wolf: Ryan Groth is the CEO of the Florida-based Sales Transformation Group, Inc. Over the past decade, he’s helped roofing companies from around the country improve their technological capabilities Ryan is a high performing coach and consultant that also does deep dives into the sales organizations. Chris Wolf is an experienced entrepreneur at the Sales Transformation Group, Inc. He is also a subject matter expert and sales coach for all things in the residential Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Building Wealth Outside of Your Business with Charley Valher | 03 May 2022 | 00:44:09 | |
It’s one thing to be able to create money but an absolutely different story when it comes to growing money. We are all capable of making money but do we even know what it takes to start growing it and building your wealth outside of your business? For Charley Valher, CEO of ValherMedia and owner/host of the Full Stack Business Owner Podcast, it’s taken him years to understand the importance of wealth creation outside your business. And that’s why we have him on the show with us today, to talk about:
This podcast will surely help you if you’re looking to start your wealth creation journey (which you should). So stay tuned for valuable insights into building wealth outside of your business. Discussion Points: 0:00 Introduction 2:28 The reason why Charley started the Full Stack Business Owner 10:12 Why you need to build wealth outside of your business 15:30 Why business owners have a massively unfair advantage in wealth building 19:04 Having the right people on your team for your wealth creation strategy 32:04 It’s on you to lead your business on its way to creating wealth 32:32 What’s the best way to start your wealth creation journey? 35:21 You have the funds to start building wealth but you’re using it somewhere else 36:16 Getting educated in business is crucial for your wealth creation strategy 37:08 You need to treat wealth creation as a business About Charley Valher: Charley Valher is the CEO of VallherMedia — a podcasting company. Charley is also the owner/host of the Full Stack Business Owner podcast, a show dedicated to sharing information, tools, and insights that will help business owners build a sustainable, thriving business that allows them to unlock their money and life goals. Visit their website at Full Stack Business Owner and tune in to the Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| How a Website Alone Generated an Additional $100k in Revenue in Only Three Months | 26 Apr 2022 | 00:18:22 | |
Did you know that in this day and age, your website is a powerful tool you can use to leverage your business? In some cases, it doesn’t even matter what type of marketing strategy you’re implementing, it just often boils down to how your website looks and feels. Today, I talk about three different case studies under Tradie Web Guys wherein we haven’t even started implementing marketing strategies yet just website rebuilds, and we’ve already seen great results thus far. Don’t get me wrong, though! I believe it’s all credits to the systems we have in place that make it easier for us to identify and pinpoint what actually needs to be done to your websites to leverage your business. If you’re watching this episode, then it’s probably a sign that’s telling you to have your strategies aligned and assessed! Just click on this link and get your FREE opportunity assessment right now! Tune in and don’t forget to share this episode with those you think will benefit greatly from this! Discussion Points: 0:00 Introduction 6:05 D-A-P-E-R mechanism: What is it and how can it help leverage your business? 11:00 Opportunity assessment: Why you need to do this for your business 12:30 Understanding how the abovementioned processes have allowed businesses to grow 13:04 How a client in Melbourne generated $100k in revenue through their website alone with NO marketing 13:20 How a company in Perth generated a 763% traffic increase just through rebuilding their website 13:52 Why I suggested for a company to NOT invest in marketing and instead just get their website rebuilt Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Profit Boosting Tips that Tradie Business Owners Should Know | 12 Apr 2022 | 01:05:10 | |
Most trade business owners are caught in the dilemma of growing their business and thinking they need to spend more time working so they could earn more profit. But this is a very common misconception that needs to be addressed.
Today, we are joined by Benson Agbortogo — the creator of the Consistent Profit Tree System and we address this issue that we tend to see in most businesses, causing them to fail. How do you make more profit while spending lesser time working on the business?
Join me and Benson in today’s episode as we practically throw one golden nugget after another. Just press that play button and don’t forget to share this with friends or business partners whom you know will benefit greatly from today’s show. Let’s jump in!
Discussion Points:
0:00 Introduction 8:07 Why 80% of businesses fail within their first 15 years 14:03 The main reason why business owners work more hours than they need to 17:29 The relationship between maximising profit and hiring people 20:46 Understanding your avatar and capturing the leads that matter 28:52 Diving deep into the concept of membership and how to integrate it into your business 36:59 If you want more profit in lesser hours, this is what you need to do! 41:51 Attracting the A players to your team through the scorecard system 44:27 Setting positive habits that allow you to reach your goal 55:14 Solving the most common issue that comes with creating positive habits
About the Guest:
Benson Agbortogo is the creator of the Consistent Profit Tree System. He helps business owners increase their profits while spending less time at work and more time with their families. Benson is passionate about helping kingdom business leaders become more fruitful so they can make more impact and leave a greater legacy.
If you’d like to know more about Benson and his advocacies, go ahead and visit his website — The Consistent Profit Tree, connect with him through LinkedIn, or just send him a direct Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| How To Create Financial Freedom for Home Service Tradies | 05 Apr 2022 | 00:47:58 | |
Creating financial freedom — a phrase so often used but so rarely practiced. You’re probably familiar with situations where people are basically living from paycheck to paycheck. This is a trap that most trade business owners have fallen into, simply because they lack a clearer understanding about business finance. Today’s guest, Jackson Millan — the Wealth Mentor has had a rough life to begin with where both his parents were tradies and things didn’t come easy for them. Jackson figured they must have been doing something wrong. Today, he shares with us some tips that will surely help you scale your business and help you experience financial abundance. We’ve had a value-adding conversation I’m sure you will all learn from so press that play button to get the ball rolling! Discussion Points: 0:00 Introduction 3:52 You’re not the “financial expert 6:23 Solving the most common financial mistake of business owners 10:17 The next step to financial freedom for business owners 16:42 The #1 financial mistake that most business owners commit 17:21 Simplifying the goal-setting process to make goals more achievable 21:20 Steps in simplifying the path towards financial freedom 26:57 Go from trading time-for-money to money-for-time to money-for-money 27:35 Forming an organisational structure can help you achieve your business’s goals better 37:44 What are your next best financial moves? About the Guest: Jackson Millan – The Wealth Mentor helps coaches, consultants, advisers and agency owners scale profitable lifestyle businesses that allow them to create more profit, more free time and more personal wealth. Connect with him through their website, Facebook and Instagram, or just send him an email. Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| How I Sold My Plumbing Business After Nearly 40 Years | 08 Mar 2022 | 01:25:47 | |
For someone to be able to build a business from scratch and sell it after nearly 40 years — that’s like a dream for business owners. The saleability of one’s business is dependent on many factors and one of those is the profitability of the business, although it shouldn’t stop at that. Today’s guest, Lorenzo Poletto was the founder and previous owner of Chiswick Plumbing Pty Ltd. This conversation is one that I’ve been very keen to have because I wanted Lorenzo to shed some light around the dynamics of building a business from scratch and selling it. This podcast is for all trade business owners, whether you’re new to trades or have been in the industry for quite some time. You’ll surely take away lots of valuable insights so don’t miss it and tune in now! Let’s get started! Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 6:19 Lorenzo shares the story of how he got into trades 14:14 Understanding the evolution of one’s role in a business 17:25 Why it’s not a good idea to name your business after yourself 19:10 What you should watch out for about location businesses 20:16 Advice on naming your business 22:33 How Lorenzo started flat rates and upfront pricing 26:26 Managing a team’s growth from 3 to 30 people 27:47 Flat rates changing the financial management side of Lorenzo’s business 29:50 Why you should think about upfront pricing 36:34 If you try to do everything at once, you’ll end up doing nothing 38:02 Is riches in the niches true? 42:04 Being a skilled tradesman does not automatically mean good businessman 43:23 Lorezo on training his people 45:33 The main point of training people in your business 49:03 Taking your team from 3 people to 30 — how does it look like? 53:05 Integrating new programs and systems into your business is a journey 54:25 About coaches and mentors 57:13 What makes a business attractive to potential acquirers? 1:00:18 How did Lorenzo’s se Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Mindset, Drugs, Losing Money and Maintaining Focus: 4 Years in and Going Strong | 15 Feb 2022 | 00:57:49 | |
In growing a business, mindset is a very important attribute, it could either make or break your business. The reason I am saying this, is because we’ve seen numerous trade businesses go sideways and ultimately down the drain because of the wrong mindset. Brendon Bayliss, the Managing Director of the Bayliss Electrical Group is here with us today to talk about the struggles of a budding business and how he overcame them. From mental health problems to hiring problems, and even financial issues. But what allowed him to break through and move forward? To listen to Brendon’s take on these issues plus tips and techniques that will be beneficial to your business, just press that play button and tune in. Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 2:27 How Brendon started the Bayliss Electrical Group in Perth 6:31 Brendon’s transition into his current role 7:55 Growing a team in the business 8:55 Discovering and tapping into opportunities in the midst of a crisis 13:27 Encountering and dealing with cultural issues within the business 16:09 Cultural mindset for your employees or potential employees is not a waste of time 19:42 Keeping your team members accountable for their roles/responsibilities 24:43 About mentors and coaches 27:10 Brendon’s struggles throughout the years and how he overcame them 30:59 Why it’s important to have systems in place for hiring 32:51 Mitigating the issue of hiring: What processes have they put in place? 34:03 Getting help for mental health issues 42:22 Poor mindset will drag culture down 42:52 Good training goes a long way 45:09 Open communication is a sign of good leadership 47:22 Commend your staff publicly and address their mistakes privately 48:22 Brendon juggling work-life balance About the Guest: Brendon Bayliss is the Managing Director of Bayliss Electrical Group — an award-winning Electrical, Data, and Security services provider located in Perth, Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| The Opportunity Matrix - How to Spot Great Opportunities | 08 Feb 2022 | 00:20:09 | |
The only thing ever constant in this world is change, and the same is true for trade businesses. The market just continues to evolve and it will keep evolving. So, you need to either go with the evolution or get left behind and watch your business go down the drain. Today, I felt inclined to do a podcast that would help trade business owners spot great opportunities within their vertical. Most of the time, we find it hard to catch up with new trends that we tend to miss out on opportunities. We need to capitalise on these emerging trends, but how? Let me show you how through this simple framework I’ve put together. You can use this for your business to ascertain whether or not potential opportunities are going to be a hit or a miss. Let’s get into it! Discussion Points:
Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Why Your Marketing Feels “Icky” (And How to Fix It!) | Rai Cornell | 24 Jun 2025 | 00:33:39 | |
In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key takeaways for listeners to implement in their own marketing strategies. You can watch it on 🎥 YouTube: https://youtu.be/9Nro-yhQTxg Timestamp: 00:00 - Introduction to the episode and guest Rai Cornell 📚 Resources:
📓 Read our blog on this podcast here: https://tradie.wiki/452-Why-Your-Marketing-Feels-Icky Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Tradify's Pulse Report Part Three | 01 Feb 2022 | 00:50:39 | |
Ever since we’ve been hit with COVID, mindsets have been changing by the day. People used to be so scared of getting COVID, but nowadays, it’s as if everybody’s just thinking “we’ll be getting it anyway at some point.” And this has affected a lot of businesses in a positive way. Today, we have Michael Steckler, CEO of Tradify to once again deliver the reports of Tradify in comparison with the previous years. What has changed over the years? And what seems to be of utmost importance to trade business owners? We also talk about the benefits your business will reap as you look at simplifying your systems with automated solutions. So what are you waiting for? Join us and get an overall feel of the tradie market for the year 2022! Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 2:26 A recap of Tradify’s report in the wake of COVID 3:21 Tradify’s general sentiment with trade businesses in Australia 6:19 How the longevity of a business affects the facilitation of tests/processes 8:43 Two main issues around sourcing materials for trades businesses 11:24 Why most trades businesses focus on growth and profitability this year 14:07 3 factors that make a big difference in attracting future customers for trades businesses 15:49 Why retention problems are more common in businesses 16:50 Tradify’s recommendations on handling retention problems 20:05 Most trades companies are still spending an inordinate amount of time on admin 22:59 Tradify’s report on hiring 26:54 The dilemma between being an academic and a non-academic in the trades industry 32:31 Good apprentice vs bad apprentice: Identifying the right fit for your company 34:53 Why forecasts are beneficial to your trades business 37:25 Why you probably need to reshape the wheel for your trades business 42:04 You will eventually reap the benefits of simplifying your systems in business About the Guest: Michael Steckler is the CEO of Tradify, a job management software app made especially f Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| It's Time to Own Your S%#t! | 25 Jan 2022 | 00:34:26 | |
Now that we’re well into the year 2022 and you’ve set your goal, what’s next? Most business owners go into information paralysis and end up not doing anything instead. So what is it that you need to do to make sure you’re on the right track? Today, I’ve recorded an episode that will help you achieve your goals by owning up to your situations. Because in order to be successful, you need to take charge of everything that’s happening in your life. Own your s%#t and take control over your life, your goals, and your success with these tips. Start by clicking on that play button! Discussion Points: 0:00 Opportunity Analysis 2:05 Introduction to today’s episode 3:36 The concept around mindset 5:00 What do you need to keep track of your success? 5:48 Fabricating beliefs and making excuses hinders you from owning your situation 9:57 First step to owning your situation 10:58 Tip # 1: Be willing to get help in whatever area you need help with 12:53 Tip # 2: Don’t get hung up on the process 15:11 Tip # 3: Creating positive habits 17:45 Tip # 4: Be accountable to yourself for your goals 19:49 Tip # 5: Be resourceful in looking for ways to reach your goals 26:19 Tip # 6: Application of what you learned is crucial 29:13 Be open to counsel and be open-minded to other ways of doing things Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Creating a Profit & People Plan | 18 Jan 2022 | 00:35:45 | |
Did you know that one of the most crucial factors you need to consider when creating a profit plan is “people”? You’re right! The people you hire are an important asset to the growth of your business.
But do you say yes to every opportunity you get to hire someone? That’s simply not the case! A lot of considerations have to be put in place, hence the people plan.
Welcome to the third part of our three-part series with Craig Minter, where we talk about the careful considerations you have to make before actually bringing a new member into the team.
Let’s dive deep into the possible complexities and challenges that arise from hiring people and how you can address them by establishing the right frameworks.
Discussion Points:
0:00 Opportunity Analysis 1:54 Welcome to the podcast 7:46 Why having a profit & people plan is so significant for every business 11:44 Reviewing the benefit of the profit first system 12:49 The complexity and challenges in the “people part” of the business 15:04 If you don’t have this, your people are guaranteed to fail 16:31 What true leadership is all about 17:52 Reducing the rate of employee turnover in your business 19:18 Having a good recruitment process in place allows you to earn more profit 21:25 Why you need to set up different bank accounts for different purposes each 26:03 Diving deeper into the allocation framework: How does it work? 28:48 When can you say no to bringing in new people to the team? 30:54 The financial & cultural stress that goes with growing your team
About the Guest:
Craig Minter is a Business Strategy and Profitability Coach. He helps business owners accelerate growth and profitability through strategic business coaching. Craig is passionate about empowering other business owners to make decisions with ease and improve their results through strategic business and profitability coaching.
Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Cashflow Forecasting With Profit First | 11 Jan 2022 | 00:37:45 | |
When we say Profit First, what does it mean? How can you optimise your business with it? Will it be contributory to the better management of your resources and, in turn, the growth of your organisation? In this second part of our three-part series, Craig Minter and I talk about the beauty of implementing the Profit First framework to your own business. We also talk about the difference between cashflow forecasting and budgeting. Which one will your business benefit from the most? Our discussion for today is going to be really valuable and filled with tons of lessons, so click that play button and let’s get started! Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 7:20 What is Profit First optimisation? 9:44 Two main things you get from implementing Profit First in your business 14:01 What it essentially means to have different “buckets” for your business? 15:30 The pros of having a detailed understanding of your finances 18:49 The beauty of implementing the Profit First framework in your own business 20:02 Customising tools and understanding data in a way that works for you makes all the difference 23:35 Know your numbers otherwise you’ll only be gambling 24:46 Budgeting vs forecasting: What’s the difference? 32:41 Cashflow forecasting is more valuable and beneficial for a business About the Guest: Craig Minter is a Business Strategy and Profitability Coach. He helps business owners accelerate growth and profitability through strategic business coaching. Craig is passionate about empowering other business owners to make decisions with ease and improve their results through strategic business and profitability coaching. Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Knowing Your Money Archetype | 04 Jan 2022 | 00:47:58 | |
Understanding the financial aspect of your business is one way to manage your finances better. But does it stop there? As we all know, understanding your personality — both strengths and weaknesses — is one effective way to understand yourself better. Same goes with your money archetype. Today, Craig Minter joins us to talk about the eight different money archetypes, their strengths and weaknesses. What sort of archetype are you? Are you the maverick, or the romantic? Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 2:35 Why you need to set up a finance management system for your business 6:06 Our topic for today 8:15 Craig’s business background 12:01 The power that comes in understanding the financial side of your business and your money personality 14:51 Leverage your finances with the right data and the right mindset 17:41 Don’t just understand YOUR money archetype, understand your clients too! 25:06 An overview of each of the eight money archetypes 41:42 There’s power in identifying your money archetype’s strengths and weaknesses About the Guest: Craig Minter is a Business Strategy and Profitability Coach. He helps business owners accelerate growth and profitability through strategic business coaching. Craig is passionate about empowering other business owners to make decisions with ease and improve their results through strategic business and profitability coaching. Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Hitting Your Goals in 2022 | 28 Dec 2021 | 00:26:12 | |
Were you able to hit your goals last year? Has it been as easy as 1-2-3? Well, today, I’m sharing with you a framework that I’ve come up with through my experience over the past years in the trade. Although it is, literally, just steps 1-2-3, I promise you it’s more complex than it appears to be. It’s taken years for us to come up with this framework and it involves a lot of detailed technologies, plus project management tools that helped us achieve our goals last year. Be more efficient in your strategies and applications this year. Hit your goals and make the year 2022 an even better one than 2021! Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 4:20 When is the perfect time? 5:41 The difference between a goal and a wish 6:28 Step 1 in attaining your goals: Strategise 14:07 Step 2: Team buy-in 16:12 Step 3: Accountability 19:18 The importance of having checklists 20:55 Celebrate the milestones Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧 Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| What's Achievable in Only 365 Days | 21 Dec 2021 | 00:30:03 | |
We’re nearing the end of the year 2021 and moving into a new year but what have you done to set your business up for success in the last year? What are your plans moving forward and how can you make sure they are implemented? Today, I give my year-end review on what happened all throughout the year, how I’ve scaled my business and grew my team quickly. I also give my insights on how you can make the next 365 days better for your business by setting your goals, defining your targets, then planning, strategising, and just acting on them. It’s been a wonderful 2021 despite and in spite of the challenges, and we can see that things are slowly starting to go back to some sense of normalcy. Looking forward to even better days, make the next 365 days matter by tuning in to this episode. Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 3:44 Matt’s goal in 2021 6:33 Commit to your goals and just do it 7:21 Set your goals, define your targets, plan, and strategise 10:25 Why the recruitment process is so essential 14:59 Building a team: Here’s where you can start thinking about it 17:06 How can you equip your team for success 22:28 Having team members that want to progress into leadership positions is great for your business Resources:
Books mentioned in this episode:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| What is Edification | 14 Dec 2021 | 00:36:59 | |
When you own a business, you need people. But, when your employees aren’t motivated enough to perform their tasks, your business is in jeopardy. So, how do you empower your employees and keep their fire burning? Today, I am here with Peter Cox, the founder of Leadership Dynamics, TEDx speaker, and a High Performance Leadership Expert. This podcast episode discusses the importance of edification to business owners and how it dramatically benefits one’s business. Learn how to empower and motivate your people in your business. Click that play button now to learn more about edification. Discussion Points: 0:00 Introduction 1:55 Welcome to the podcast 4:13 What is Edification? 7:38 The importance of edification to business owners 13:07 Who you can and can't edify 17:38 Ways on how to edify people 20:55 Who's responsible to edify his business and how to quantify it 24:07 Some obstacles to overcome in edification 31:58 Peter Cox's edification program
About the Guest:
Peter Cox is a TEDx speaker and a High Performance Leadership Expert, Coach and Mentor at Leadership Dynamics. Peter built the Leadership Dynamics process on his 30+ years of business experience, where the goal is to turn managers into learned leaders, and natural leaders into outstanding influencers of people to fuel stellar team performances and business growth. Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| 3 Years Later - Learn About Dave's Multi-million Dollar Fencing Company | 07 Dec 2021 | 00:51:33 | |
3 years ago, I brought one of the active members in the Site Shed community onto the show to talk about how he used creative marketing in his business to make it to the top. Back then, he spiked a lot of interest in the community because of his unique approach to obtaining work and winning trust. Fast forward 3 years later, and David Gatto — the CEO of Future Solutions Fence & Fence Supply is back to share with us how his journey has been over the previous years. Growing his business and turning it into a 3-million dollar company in just a span of 3 years. I know you’re interested to find out how his journey transpired and what he did to grow his business so much in so little time. It’s not to say that the journey was easy but if you’d like to know how David did it, just tune in to this episode. Lots of gold nuggets that’ll be unearthed in the course of our conversation. Discussion Points: 0:00 Opportunity Analysis 1:55 Welcome to the podcast 3:32 Dave shares his backstory 7:27 How Dave got to where he is now 9:45 The nature of Dave’s business 14:42 From running a fencing business to running a successful manufacturing business 17:41 Tackling the issue regarding being a manufacturing & installation business at the same time 19:30 Distribution: Local or International? Wholesale or Retail? 21:03 Focusing on one area allows you to grow and succeed 23:10 The effect on profitability when Dave decided to chop off other aspects of their business 24:11 Discovering a new side business after deciding to chop off other services 25:45 The nitty-gritty of a growing business: recruitment, retention, work culture, and etc. 28:43 Proof that empowering your employees gives your company the advantage to grow faster 33:29 Understanding that a growing business comes with changes 35:05 The importance of processes and delegation 43:38 The future of Future Solutions Fence & Fence Supply About the Guest: David Gatto runs Future Solutions Fence & Fence Supply, a company that special Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Increasing Your Sales Conversions From 63% to 94% in Only 6 Months | 30 Nov 2021 | 00:55:04 | |
Finding leads for your business is challenging. But converting your leads to sales conversions is even more difficult. So, how do you increase your sales conversions without eating up your resources and time? Today, Jason Spaull, the Director of Coastal Asbestos Removal, joins us to highlight the importance of lead conversion, setting goals for your business, ways to improve the quality of your leads, and different strategies on how to stand out in your industry. Know how to handle your business and avoid these costly mistakes. Smash that play button now to learn more about sales conversions. Discussion Points: 0:00 Opportunity Analysis 3:03 Why do most businesses get conversion problems 8:11 Jason's way of building the best business model 10:18 The importance of setting goals into your business 12:29 Understanding your customer's needs and pain points 17:01 Selling yourself, your product, and company to customers 19:28 How Jason deciphered his closing rate 20:34 Why the quality of your leads matter 24:04 Ways to improve the quality of the lead 28:07 Why email automation software is essential 30:28 Strategies on how to stand out from people 33:06 How to be more relatable to your potential clients 36:26 Creating a checklist on your business 42:05 Jason's recommendation on how to increase their sales conversion 47:23 Understanding your role and responsibility in your business 49:47 How Jason keeps his focus and values his work About the Guest: Jason Spaull from Coastal Asbestos Removal is based on the Gold Coast. Jason has built his business on the core value of keeping people safe from asbestos. He started out trying to build the best asbestos business on the Gold Coast and is now building the best people-focused organisation on the Gold Coast. His business culture is the most valuable asset in his business and therefore invests daily to improve it. Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Why You Should Never Rely on Ads for Sustainable Growth | ft. Rai Cornell | 17 Jun 2025 | 00:24:51 | |
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise. Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1w Timestamp: Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Finding Red Flags in Business | 23 Nov 2021 | 00:51:38 | |
Red flags are signs of potential issues in business or wherever. However, most of the time, the red flags are found after the damage has been done. So, how do we reduce the risk of mistakes and point our business in the direction of success? The first crucial step would be to identify the obvious red flags and address them. Today, we have Walter Hill, Jr. — Chairman of the Board and CEO of Icon Blue, Inc. and author of Think Red Flags. He gives us a peek into his experience in business and how he became successful through red-flagging. Avoid irreparable errors, and make sure your business is right on the track it needs to be. Hit that play button and let’s dive in. Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 2:15 Walter shares his success story 10:03 Red-flagging and its benefits in addressing potential issues in your business 12:22 Planning around red flags when starting a new business 18:57 Red-flagging in project management to reduce and avoid irreparable errors 23:09 How designing trajectories for your business produces the same outcome as red-flagging 27:52 How the elements of your business play out in your success 28:46 Matrix vs Process 33:58 Why learning from another person’s experience is still a great way to learn 38:48 How bad business culture became a red flag in Matt’s company 45:09 When to apply the “hire for attitude, not for experience” principle 48:51 The magic formula to success About the Guest: Walter Hill, Jr. has been devouring the fundamentals of business creation since he was 9 years old. He has worked on contracts for Paramount Pictures, CBS, NBC, and Coca-Cola, among others. In his book, Think Red Flags, Walter offers proven techniques and strategies in running a successful business. Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| The 7 Business Levers | 16 Nov 2021 | 00:44:31 | |
Scaling your business to drive sales without the training or experience can easily turn into a disaster, but it’s not at all impossible. One of the key things to consider in your marketing efforts is putting a management framework in place, which includes focusing on:
In this insightful episode, we’re joined by Pete Williams — a renowned marketing strategist and author of the book, Cadence: A Tale of Fast Business Growth. Pete talks about the 7 Business Levers and how you can apply these areas of focus to your business framework so you can see your business scale in no time. Be sure to take note of these straightforward strategies that’ll help you flip that switch for consistent growth and massive success. Let’s dive in! Discussion Points: 0:00 Opportunity Analysis 1:55 Welcome to the podcast 2:11 How his book, Cadence, came to be 4:55 How the principles of the 7 Business Levers can help scale your business 8:54 The 7 Levers Framework 10:56 Why builders end up in the project management space 11:44 Filling the gaps using the framework 14:27 The 7 things that drive profit 20:44 Focus on these areas when you get off the tools 23:59 How to improve profit margin by boosting productivity 33:36 Why corporate checklists promote consistency 36:18 Applying the Peter Principle About the Guest: Pete Williams is a distinguished advisor, Professor of Practice, and author of the multi-awarded book, Cadence: A Tale of Fast Business Growth. He has co-founded a number of businesses including Preneur Group, a consulting firm committed to guiding entrepreneurs through the 7 Levers approach to business growth. Resources:
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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| Rapidly Reinvent Your Marketing | 09 Nov 2021 | 00:55:28 | |
Is your confidence in your marketing strategy weighing you down? Reinventing your marketing strategy is easier to think about than to actually do. From lead magnets to checklists, changing the course of your marketing efforts in no time is not only possible, but it can also help you identify the elements that need your focus, stand out from the crowd, and establish long-term customer relationships. Nils Vesk, author of The Reinvention Sprint, takes innovation to the next level by empowering entrepreneurs to reinvent their business processes, driving sales in the process. He shot to fame when he released his books, “Innovation Archetypes” and “Ideas with Legs.” With 2 decades of designing the framework of innovation, Nils has been sharing his knowledge with the world non-stop. All ears? Get ready to snag the important points of this information-packed discussion. Let’s go! Discussion Points: 0:00 Opportunity Analysis 1:54 Welcome to the podcast 3:54 Nils talks about his book, “The Reinvention Sprint” 4:15 How you can leverage on identifying your ideal customer 5:26 Marketing hack: profiling your trade customers gives you an edge 6:40 Why targeting a general audience won’t produce the same impact and results in trade business marketing 7:31 How to reduce turnover without affecting your profit margins 10:24 The right questions to ask to create the best “people magnet” 12:11 Identifying the pros & cons allows you to see things you should be looking at 15:14 Why you should invest in unique value propositions 19:30 Statistics: Reinventing yourself to set you apart from others 23:02 Standing out from the crowd: do video testimonials help? 20:39 Knowing your customer’s priorities helps you match your services with their values 24:32 Checklists & expectations: build a trusting relationship with your trades customers 30:30 The hidden value in educating customers & what it can do to your marketing strategy 32:17 Building trust using the Nurture and Conversion strategies 38:17 A simple technique that po Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology! 🧰 Want Access To Tools & Training from Industry Leaders? 📲 Stay Connected:
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