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Explore every episode of the podcast The SIGRUN Show

Dive into the complete episode list for The SIGRUN Show. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
[Best of] Failed Launch? Here's What You Can Do to Save Your Launch and Improve the Next One20 Dec 202200:38:44

Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn't go your way. 

You might have launched successfully before, or maybe you're just starting out. But that launch you carefully prepared and planned? It's just not taking off. 

I've been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch. 

Whether you're in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you. 



In this Episode of The Sigrun Show:

  • My first real launch – and what I did to turn it around (1:54)
  • Creating a hot list and how to reach out to people (7:04) 
  • Shifting your messaging in the middle of a launch (13:28) 
  • Typical reasons for people not to buy and how to tackle them (16:12)
  • Sharing success stories (18:59)
  • Interview and tag people who already bought (23:20)
  • Introduce bonuses (25:53)
  • Offering discovery calls (31:40)
  • The key points to saving your launch, and how to make it better next time (35:40)



[Recording with image]

 

[Link to transcript]

 

[Link to Apple podcast / stitcher / Google Play]

 

BLOG

5 Ways to Save Your Launch

Are you in the middle of a launch and it's just not going as planned? Don't panic — there are ways you can save your launch. Trust me, I've done it. Having launched for several years, I've learned many valuable lessons, and here, I'm sharing 5 selected strategies on how you can turn around your launch (and improve your next one!). 

If you want to dive deeper and hear ALL my tips and strategies on saving your launch, listen to the podcast episode here. 

 

Talk to people

This is something you ideally do before you go into a launch: Ask people what they want. Survey your audience. What is their biggest challenge? Once you know, you understand how to speak to them and which products to create. 

If you're in a launch and you don't know what's going on in your ideal client's head, figure it out as soon as possible. Reach out and talk to them — via email, Instagram, Messenger, whatever fits you and your audience. Your number one priority should be to understand what's holding them back. 

 

Let your bonuses answer objections

Get clear on the objections of your ideal client and then introduce bonuses in the middle of your launch that address these objections. Objections are opportunities for you to create bonuses that offer your audience help with what keeps them from joining your program. 

 

Let past and current clients share their success stories

Ideally, have a database ready with success stories of your clients you can share during the launch. Make sure to include stories of people with different backgrounds. They will resonate with a broader spectrum of people. 

You can also ask your existing clients to share their experience live in your launch Facebook group. Past or existing clients can be really helpful in your launch — when they share their experience, people who are interested in buying your program see what's possible for them, too. 

 

Ask people who just joined to share why they joined

If a lot of people haven't made up their mind yet and they don't see any action in your group, they might assume no one is buying. Do live interviews with people who just joined your program and ask them why they joined. If you let people share why they bought and what made them sign up, it helps others make the decision. 

Celebrate new clients by tagging them on a welcome post. Showing that people are joining your program boosts conversion. 

 

Offer discovery calls

Discovery calls aren't free breakthrough sessions. They're for people who are still on the fence and need confirmation that this is the right program for them. It's not about pressuring them, it's about assessing if they're a good fit. Introduce these calls towards the end of open cart to give people who are interested a chance to ask their questions and answer their doubts. 

There are many ways you can save a launch that isn't going your way. For more tips, listen to the episode below. 

 

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

 

Leave a Review

I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts. 

If you don't know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us. 

[Best of] My Origin Story: The Path to 8 Figures20 Dec 202201:06:25

This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I'm the one being interviewed. 

My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to. 

My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we're going over a lot I've never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here's my path to 8 figures. 

In this Episode of The Sigrun Show:

  • How not everyone is born a natural entrepreneur (2:36)
  • My starting fears (3:40)
  • My very first business idea (5:05)
  • How I pivoted to the business I have now (9:04) 
  • The throwing-spaghetti-against-the-wall-phase(11:27) 
  • The strategy behind my webinars (14:05)
  • How my business changed once I started working with a coach (16:03)
  • My thoughts on starting an online business today (18:01)
  • The top 2 things that brought my business to where it is today (21:01)
  • How my ascension model works (23:12)
  • My high-level mastermind to bring my clients to 7 figures (28:49)
  • Why I'm no longer scared to raise my rates (31:50)
  • How I handle people who aren't a fit for my programs (34:58)
  • The qualities of my most successful clients (38:34)
  • How I structure my team (41:21)
  • What I do to recharge my energy (44:36)
  • My biggest wish (46:51)
  • The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56)
  • My relationship advice for strong, independent women (58:38)
  • My final message for YOU (1:04:46)

 

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

How to Amplify Your Impact Through Podcasting with Anna Parker-Naples29 Sep 202100:36:28

81% of podcast listeners investigate the host's products or recommendations with intent to purchase. That's more influential than any other medium has ever been!

On top of that, podcasting is still an untapped arena. There aren't as many people podcasting as there are on other channels. Which means there is less much competition. Right now, there are 2.5 million live podcasts worldwide.  And, only around 800,000 of those are consistently contributed to and are of good quality. This in comparison with the 37 million YouTube channels is HUGE!

In this episode of The Sigrun Show podcast queen Anna Parker-Naples and I talk about all things podcasting. She shares her tips and tricks to help you increase your impact, get visible within your niche, amplify your message, and generate more quality leads.

Anna also tells us her inspirational story of how she picked herself up from rock bottom and made the conscious choice to be successful.

In this Episode of The Sigrun Show:

  • The TWO women in red (2:19)
  • Anna's story (4:56)
  • Her introduction to audio work (8:47)
  • How to podcast properly (11:00)
  • Changing your thoughts can change your life (13:00)
  • Paralympic superheroes as Anna's inspiration (18:00)
  • How YOU can amplify your impact through podcasting (20:00)
  • Why is a podcast more powerful than any other medium? (22:00)
  • Podcasts help to build trust with your audience (25:00)
  • Tips and tricks for amplifying your podcast (30:00)
  • Find Anna on her podcast: Entrepreneurs get Visible! (35:39)

Listen to Anna's podcast:

Do you want to work with me? 

I'm looking for action-taking entrepreneurs who are serious about making sales in 2021. 

This opportunity is not for everyone. I'm looking for people who are coachable, ready to take action and committed to achieving their revenue goals. 

If this is you then go to the show notes at sigrun.com/livegroup to apply to the LIVE group coaching program.




How to Build Your Personal Brand on LinkedIn with Dr. Natalia Wiechowski08 Apr 202000:31:26

Have you ever received one of those connection requests on LinkedIn from a person who obviously has no idea what your business is about?

 

I have, many times. 

 

Growing your connections on LinkedIn can really pay off, but your success lies in how you go about doing it. And Natalia Wiechowski, LinkedIn strategist, knows exactly how to avoid making mistakes.  

 

I came across Natalia when I was scrolling through the podcast charts looking for an interesting guest, and her name popped up. I immediately knew she has valuable information to share with you. 

 

Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing. By the time she was 29, she realized that she was living an illusion. "I always thought I'll be happy in my next job, without understanding what happiness really means to me." She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career. 

 

When Natalia was looking for a professional platform through which she could bring traffic to her blog, she discovered LinkedIn. Today, she is known as the LinkedIn marketing unicorn, was invited by Forbes to join their coaches council and has become a LinkedIn learning author, creating online courses for LinkedIn. 

 

So if you want to grow your audience on LinkedIn but don't know how, this interview with Natalia is for you. 

 

On this episode of the Sigrun Show, she reveals the strategy behind growing your connections and the 5 steps to increase your following on LinkedIn, plus she talks about how she manages to run her business in two languages. 

 

If you want to learn how to approach a person you want to connect with on LinkedIn using the right message, this episode will help you.

 

"I needed a platform where people have a brain, where they want to learn and listen to me, not only look at pictures. LinkedIn was it." - Natalia Wiechowski




What you will get out of this episode: 

 

  • Natalia's journey before she became a LinkedIn strategist and personal branding coach (6:14) 
  • What attracts Natalia about the United Arab Emirates (7:58)
  • How Natalia discovered LinkedIn for herself (10:32) 
  • Why Natalia started focusing on personal branding (12:13)
  • The 5 steps to grow your LinkedIn following (15:31)
  • The difference between having a personal page and a company page on LinkedIn (19:40)
  • How posting content consistently is key on LinkedIn (21:25)
  • The strategy behind growing your connections (23:28)
  • How to send out the right message when reaching out (26:08)
  • How Natalia makes her business work in two languages (28:25)



Are you inspired to grow your following on LinkedIn? Let me know what strategy you are using and if Natalia's advice was helpful for you. You can follow and connect with me on Facebook, Twitter, and Instagram



Connect with Natalia Wiechowski:

 



Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Add a Corporate Revenue Stream to Your Business with Jessica Lorimer01 Apr 202000:39:16

Be honest. Doesn't adding an extra revenue stream to your business sound nice, especially in times like these?  

 

Jessica Lorimer can help with that. 

 

She had a successful corporate career, being one of the industry's highest performing sales people, until she was diagnosed with a chronic illness. Her doctor told her she either had to dial back on her working hours or be in a wheelchair by the time she turned 35. 

 

Jessica took this as an opportunity to create her own business, and today is responsible for the huge success of entrepreneurs selling their services to corporate organisations across the globe, adding corporate revenue to their businesses. As Jessica says, "If you want to generate the cash flow to help your online business take off, get a corporate revenue stream. The average UK corporate sale is worth £10K, the average B2C sale is worth £1'500. You can work less hard to generate 5 times the amount."  

 

If you feel more than ever that your business could use an extra revenue stream, then this episode with Jessica is a must-listen. 

 

But adding a corporate revenue stream to your business isn't only about making extra money - it also increases your credibility. Jessica says that even though books have become a huge credibility factor, nowadays everyone can write them. It's different having a corporate revenue stream: "Only qualified people can add a corporate revenue stream because corporations are not going to buy from anybody they don't believe in."

 

On this episode of the Sigrun Show, you will hear all about how to create your own corporate revenue stream, plus an incredible story about one of Jessica's clients who used to sell one-to-one services to women going through menopause and ended up selling to corporate clients instead. 

 

I hugely resonate with Jessica's mission to make female business owners generate big impact and income, and appreciate her straightforwardness. 

 

So whether you want to generate more revenue, gain credibility or try out something that might be outside your comfort zone, this episode will help you.

 

"If you want to generate the cash flow to help your online business take off, get a corporate revenue stream."



What you will get out of this episode: 

 

  • Why Jessica had to leave her corporate career and created her own business (4:42) 
  • How she pivoted her business and finally found her calling (6:50)
  • Why online businesses should sell to corporate organisations at an early stage (9:59) 
  • What having a corporate revenue stream can do for you (10:40)
  • What you can sell to corporates (12:19)
  • The three steps to create your own corporate revenue stream (13:34)
  • How one of Jessica's clients wasn't happy with doing B2C, pivoted and had her first corporate client within six weeks and is now fully booked (21:15)
  • Why corporates don't care about your social media presence, and what they really care about (27:05)
  • How corporates use LinkedIn as a professional networking platform, and you can, too (31:47)



Ready to create your own corporate revenue stream? I would love to hear how you plan to implement Jessica's advice in your own business. You can follow and connect with me on Facebook, Twitter, and Instagram

 

Connect with Jessica Lorimer:

 



Online Turnaround Program

 

The Online Turnaround Program is an intensive group coaching program where you will get the guidance and exact strategies you need to have a thriving online business - in just 10 weeks. When you join, you get the in-depth support you need to market and sell your new recession proof offer and set your business up for long-term success. If you want to start making sales and create cash flow fast, no matter if you need to take your offline business online or you want to grow and secure your existing online business, this program is for you. 

 

Click here to learn more

 

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

What We Can Learn from Million Dollar Businesses with Elaine Pofeldt27 Mar 202000:40:07

Elaine Pofeldt is an independent journalist, online editorial consultant, and speaker specializing in topics related to small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a book that takes a deep dive into how entrepreneurs are achieving seven-figures in revenue without hiring employees. She is also a ghostwriter and senior editor at FORTUNE Small Business. Her work has been featured in multiple media publications, including Fortune Magazine and Forbes. Elaine has also appeared as an expert guest on several leading podcasts and talk radio stations, including the Bob Schmidt Show, Entrepreneur Network Podcast, and MoneyForLunch. 

 

Elaine joins me today to discuss why your business plan is critical for achieving your financial goals and the lessons we can learn from million-dollar entrepreneurs to continue to grow our businesses through an economic crisis. We discuss how many million-dollar business owners are pivoting their business models and doubling down on their marketing, despite the coronavirus pandemic and current economy and why it's critical to double down and continue your networking and marketing efforts. We also discuss the importance of your mindset during times of uncertainty, documenting your processes to increase efficiency, and why it's crucial to keep your customers' needs at the forefront of your marketing efforts.




"There's something all of us can do in these situations if we think creatively and keep panic at bay." - Elaine Pofeldt




In This Episode of The Sigrun Show:

 

  • The importance of creating a solid business plan and how it impacts your success
  • The value of integrating automation and hiring contractors
  • The common mindset among many seven-figure entrepreneurs
  • Why many seven-figure entrepreneurs practice meditation and focus on improving their mindset
  • How many million-dollar entrepreneurs are shifting their business models due to the COVID-19 pandemic and global economic crisis
  • The importance of doubling down on your marketing efforts, despite the novel coronavirus pandemic
  • Developing a payment plan with the companies and contractors you work with
  • The importance of keeping your customer's needs in mind when selling and marketing your services
  • The importance of documenting your processes and creating Standard Operating Procedures to increase efficiency
  • Why it's crucial to take time to reflect and focus on what's important to you



Resources Mentioned:

 



Connect with Elaine Pofeldt:

 

 

  • Tiny Business, Big Money book - coming soon!

 




Turnaround resources 

Here's the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

But the impact will be smaller the more you prepare and do now.

That's why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

 

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Pivot to Recession Proof Your Business25 Mar 202000:34:33

The Coronavirus has taken the world by storm, affecting millions of families and businesses. In these shaky economic times, many business owners have fears and uncertainty about what the future holds for their business, and are faced with making difficult decisions. How can we, as business owners, continue to thrive in an economic recession? What changes can we make to ensure our success and future-proof our business?

 

In today's episode, I share the steps I'm taking to pivot my business and the lessons you can learn from my experience with turnarounds. I share how I prepared my team for the changes I plan to make in my business and the steps we took to give my clients, community, and our team the confidence that we are here for them. I also discuss how to identify where you can save money and cut costs and the importance of evaluating your financial goals. I also share how pivoting your message or offerings can help you recession-proof your business.




"You have to be willing to make decisions without having all the information, because if you make the decision too late - you have lost too much."




In This Episode of The Sigrun Show:

 

  • The similarities between a recession and a company turnaround
  • Why I made the bold decision to cancel the Self-Made Summit
  • The importance of being decisive - even when you don't have all the information
  • Preparing your team for company changes during a recession
  • Determining where to save money and cut costs to weather a recession
  • Evaluating and setting realistic financial goals through a recession
  • How to determine where you need to scale back
  • Overcoming your fears of firing people within your team
  • What it means to 'cut so deep that it bleeds' and why it's critical for entrepreneurs to follow this mantra during an economic crisis
  • The importance of asking for a loan or overdraft - before you need it
  • Pivoting your offers  and reframing your message to ensure they are the perfect fit for your ideal client
  • Overcoming your fear of selling your services during a recession




Turnaround resources 

Here's the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

But the impact will be smaller the more you prepare and do now.

That's why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

 

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Leadership in Crisis with Gisli Olafsson20 Mar 202000:33:29

Gisli Olafsson is a disaster expert, speaker, and advisor on innovation and digital transformation in the social good sector. He is the Chief Technology Officer of One Acre Fund, an African based NGO that is helping small-holder farmers out of extreme poverty. Over the last 25 years, Gisli has responded to disasters across the world, from the earthquake that hit Haiti to the Ebola virus that spread in West Africa, and has worked with organisations like the UN and the World Health Organisation. 

Gisli and I talk about the spread of the Coronavirus and leadership in times of crisis. He shares his experiences as a disaster expert and explains how we can use what we learned from the Ebola epidemic to help us get through the COVID-19 pandemic. Gisli says that many countries weren't prepared well enough for the Coronavirus outbreak and explains how we can respond to the situation and be leaders in this time of crisis.

"You can always be a leader. It's about asking how you can help people in need." - Gisli Olafsson

In This Episode of The Sigrun Show:

  • Gisli's background and experience in handling disasters and crises
  • How behavior change helped to stop the Ebola outbreak in West Africa and how it can also help stop the COVID-19 outbreak
  • Why countries didn't prepare better for the Coronavirus
  • Why the Coronavirus spread so quickly
  • How leaders should respond to this situation and what makes a good leader in times of crisis
  • Why we shouldn't give up and look at opportunities
  • Gisli's book on crisis leadership and response

Connect with Gisli Olafsson:

Turnaround resources 

Here's the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

But the impact will be smaller the more you prepare and do now.

That's why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

PR Challenge with Selena Soo

With everything that is going on you may think that PR is not important right now. But it is actually one of the best things you can work on right now. I am reviewing my PR strategy right now and doubling down on everything in terms of PR. Knowing how to use free PR in a crisis is actually your best bet of becoming known and winning the war for attention. At the end of the day you'll want to become the go-to-expert that everyone remembers. And that's what you can learn in the PR Challenge.

Join the Free PR Challenge

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Coronavirus and Entrepreneurship in Challenging Times with Anne Arvizu18 Mar 202000:51:48

For the past 23 years, Anne Arvizu has been an expert in the pharmaceutical industry. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry. Anne calls herself "part of the police force" of the pharmaceutical industry, gathering, reporting and researching data to train doctors and health care professionals. 

In this episode, Anne explains what the Coronavirus is and highlights the top 2 symptoms you need to look out for. She talks about the impact the Coronavirus has on a global level and how it differs from the regular flu, answering questions like why masks don't fully protect you and why the spread of the virus is so different from country to country. Anne says that contrary to what many believe, the virus does affect younger people too, but that now is no time for fear - fear actually makes you more vulnerable. We discuss why as entrepreneurs, we have to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business. 

"We are in a state of chaos, but we need to choose to be in a place of power and make a new normal, especially as entrepreneurs." - Anne Arvizu

 

In This Episode of The Sigrun Show: 

  • The Coronavirus explained and the symptoms you need to look out for
  • The difference between social distancing and self-isolation
  • The impact the Coronavirus has on a global level
  • The difference between the regular flu and COVID-19
  • The controversy around wearing masks
  • How the spread of the virus depends on the action different governments take
  • How the virus doesn't only affect the elderly
  • Why fear makes us more vulnerable
  • Why it's the perfect time to be an entrepreneur
  • How Anne pivoted her coaching program 
  • How entrepreneurs can take care of themselves in such times

Resources Mentioned:

Connect with Anne Arvizu

Join us for the Turnaround Summit 

I'm running a free virtual summit this Friday, March 20th, on how to deal with the Coronavirus and the recession in your life and business, drawing on my experience as a turnaround CEO and speaking to expert guests who are world leaders in crisis management. Walk away from this event feeling hopeful, energised, and ready to take action.
This is a free no-pitch event open to everybody.

Sign up at sigrun.com/turnaround

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Coronavirus and the Looming Recession11 Mar 202000:14:36

The coronavirus outbreak, the falling stock market, and the looming recession - all these events are filling the news recently. You might be worried about how they can impact you and your online business. The viral outbreak can indeed have economic consequences, but as a business turnaround expert and eternal optimist, I think this downturn opens up a lot of doors for entrepreneurs. As a business owner, how should you handle a downturn? What business opportunities can we expect during this time?

In this episode, I share details about the coronavirus' spread in Iceland. I explain how the outbreak can impact the economy and industries, particularly, airline, hotel, restaurant, and event companies. I describe how everyone can help slow down the spread of the virus, and illustrate how COVID-19 can affect supply chains and consumer electronics. I also highlight how the looming recession and the viral outbreak can open up opportunities for entrepreneurs, especially for business consultants.

"A recession is a time of opportunity if you choose to see it that way. It gives you a chance to be proactive; the key is to make a decision before it's too late." - Sigrun

In This Episode of The Sigrun Show:

  • Why I believe recessions can create opportunities for entrepreneurship
  • The number of coronavirus cases in Iceland and how the virus entered the country
  • What we know about the coronavirus spread in Iceland
  • Why slowing down the virus is paramount and how to help prevent the spread of the coronavirus
  • The impact of the coronavirus outbreak on the economy
  • How CEOs and business owners should handle an economic crisis
  • The coronavirus' effect on recession and supply chain
  • Entrepreneurial opportunities during a downturn
  • Why the coronavirus spread may be a good opportunity for business consultants

Grab your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More. Download it now!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Go From Being an Unknown Expert to a Household Name with Selena Soo06 Mar 202000:25:52

Selena Soo is a marketing strategist, publicity coach, and CEO & Founder of Impacting Millions. While going through a challenging time in her life, Selena discovered her gift of seeing the potential relationships between people and making connections happen. Over the last few years, Selena has translated this gift into a 7-figure business that helps visionaries, experts, and authors connect with millions of people. Selena has worked with over 2,000 students and clients, helping entrepreneurs cultivate relationships with influencers, thought leaders, and their audiences.

Selena explains how to establish yourself as an expert through publicity and marketing. She defines what publicity is and how it's different from advertising.  We talk about how she became passionate about publicity and helping people share their work and the different steps and approaches to publicity. Selena also shares what the right kind of publicity is for entrepreneurs selling online courses.

"Every entrepreneur can get publicity. If you have an important message or an idea, you want to reach people." - Selena Soo

In This Episode of The Sigrun Show:

  • What ignited Selena's passion for publicity and how she started her marketing business
  • The importance of a multi-pronged approach to publicity
  • How Facebook ads are different from publicity
  • The difference between a mass approach vs a niche approach to publicity
  • The right kind of publicity for online courses and businesses
  • Why you need to get clear on what your expert topics are
  • How to overcome the fear of grabbing business opportunities
  • How to do a pitch and get on a podcast as an expert guest

Resources mentioned:

  • Get your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More.
    Download it now! 

Connect with Selena Soo:

Please share, subscribe and review

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The Live Launch Revolution Explained with Kelly Roach04 Mar 202000:32:26

Kelly Roach is a motivational speaker, former NFL cheerleader, and Unstoppable Entrepreneur. Through training, coaching, and consulting, Kelly helps online entrepreneurs elevate and scale their businesses. She shares her wisdom on business strategy through the podcast, Unstoppable Success Radio, and the book, Unstoppable: 9 Principles for Unlimited Success in Business and Life. Having experienced financial challenges in her childhood, Kelly vowed to make a difference in the world and started the Human Family Foundation to raise funds and help crises around the world.

 

Kelly joins me today to share her ideas on live launching a program. She defines what the live launch method is and illustrates how it can benefit an online entrepreneur. She explains how to live launch on Facebook and describes how to ensure a sale after launching. She highlights how a live launch can build a community and relationships around a brand and the different launch models an entrepreneur can use. She also explains why business owners need to do a live launch several times in a row and how long it takes to finally master the live launch method.




"The live launch model allows entrepreneurs to use their intuition to create rapport, relationships, and community." - Kelly Roach 




In This Episode of The Sigrun Show:

  • How Kelly fell in love with business strategy and pivoted to running her own business
  • The reason Kelly changed her business model to use the live launch method
  • How to use Facebook groups to launch a program and why Kelly recommends live launching with no less than 300 people
  • Why many entrepreneurs aren't successful with their live launch attempts
  • The different launching models and the four pillars that you need to teach
  • How a live launch can turn audiences into brand ambassadors for your business
  • The benefits of live launching a program
  • How to sell a course or program after a live launch
  • How long it takes to master the live launch method
  • Why Kelly recommends doing a live launch eight times in a row



Connect with Kelly Roach:



Come to Iceland in 2020 for the Selfmade Summit 2020

 

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

 

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

 

Buy your tickets at www.sigrun.com/selfmadesummit today!



Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Focus on One Thing and Not Break Your Business with Denise Duffield-Thomas26 Feb 202000:40:43

Denise Duffield-Thomas is an author, entrepreneur, and the Money Mindset Mentor for the new wave of female online entrepreneurs. Denise is passionate about changing the world by creating safe spaces for women where they can overcome their money fears and blocks. Her books, Chillpreneur, Lucky Bitch, and Get Rich, Lucky Bitch, reflect this mission to empower women and help them create wealth. Denise's Money Bootcamp course and community has helped over 6,000 students discover and claim their abundance.

Denise and I talk about how avoiding shiny object syndrome to focus on one thing can help you grow your business and how your first "practice businesses" can be a tool to develop your skills as an entrepreneur. She shares her beginnings as an entrepreneur and how she wasn't good at following through on her business ideas. She describes how her business model has changed over the years and how she simplifies her business to avoid stress and burnout. She also highlights the importance of knowing your personality and how it can help you with running your business.

"Be very decisive about your decisions - and unapologetic about it." - Denise Duffield-Thomas

 

In This Episode of The Sigrun Show:

  • How "practice businesses" can help develop your skills as an entrepreneur
  • How Denise became a business coach and found her niche as a money mindset coach
  • How to grow your business without taking out credit cards or business loans
  • What motivates Denise to do business
  • Changes in Denise's business model over the years and how she reduces business stress and burnout
  • Why you need to know your personality when running a business
  • How being decisive has helped Denise grow her business
  • Avoiding business boredom in your business
  • Why Denise does evergreen and launch-based products
  • Denise's thoughts on podcasting for business

Connect with Denise Duffield-Thomas:

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

It's Not Overwhelm, it's Over-Functioning with Sarah Walton22 Sep 202100:26:45

Is being told "you're killing it" really a good thing? Should women carry on being celebrated for over-functioning and working themselves into a state of overwhelm? 

Success coach and business mentor Sarah Walton thinks not. In this episode of The Sigrun Show, Sarah and I talk about how it's up to women to do the internal work and recognize the value they're putting out into the world. And, how this value should not be defined by how much they are doing, or who they are doing it for. 

Sarah also talks about how women are the shock absorbers in society, when something goes wrong - they soak up the blow. She explains that in order for women to switch up this trajectory they need to start supporting each other by normalizing saying "no" more often.

We also discuss how the Myers Briggs test can help you determine if you're more likely to be a people pleaser and put the needs of others before your own. Here is a link to the test.

In this Episode of The Sigrun Show:

  • Sarah's background as a corporate executive (2:52)
  • How being the person that people went to for advice encouraged her to start her coaching business (4:00)
  • Combining a woman's talent, experience, and expertise in a way that they can actually sell it (6:40)
  • It's up to women to do the internal work and recognise the value they're putting out into the world (8:47)
  • The physiological reason why women are more inclined to feel overwhelmed (9:19)
  • The epidemic of over-functioning or high-functioning co-dependence among women
  • Is being told "you're killing it" really a good thing? (13:00)
  • A women's desire to feel needed feeds into their overwhelm (14:36)
  • Women are the shock absorbers, when something goes wrong - they soak up the blow (15:40)
  • Women supporting women is the key to putting a stop to the overwhelm epidemic (16:00)
  • Being busy for the sake of being busy (21:30)
  • Sarah's free worksheet, understanding control and how it affects your life (23:24)

Connect with Sarah Walton

Do you want to discover a powerful method that helps you sell without more marketing? 

I see so many entrepreneurs struggle because they're putting all their time and money into marketing, but they don't make the sales they hoped for. If this is you, I can help. 

Sign up for my free live masterclass on September 28th now.

How to Create Viral Content with Katya Varbanova19 Feb 202000:43:49

Born and raised in Bulgaria, Katya Varbanova went to the UK to study law, but after learning how little lawyers make and how much they worked, Katya decided to pivot into retail banking. She became fascinated with Periscope and went live on the social media platform to share her life as a banker. Three weeks later, her followers went from zero to 1,300. Today, as the founder and CEO of 20K Nation—an exclusive community of entrepreneurs and creators—Katya helps her clients become influencers by growing their social media following through viral content.

In this episode, Katya reveals the secrets of going viral on social media. She explains how she was able to grow her followers quickly when she started using Periscope. We talk about the power of collaborating with other content creators and Katya explains how she struggled with impostor syndrome. She also shares tips and advice on how to grow a following on Instagram and Facebook and highlights the importance of creating an "interest-based" account instead of a personal brand.

"To go viral you have to think beyond your ideal customer." - Katya Varbanova

 

In This Episode of The Sigrun Show:

  • How Katya catapulted from working in Retail Banking to going viral on Periscope
  • The secret to going viral on social media
  • The power of collaboration between content creators
  • Why she decided to monetize her Periscope group
  • The lazy entrepreneur mindset
  • Why she recommends that new content creators focus on social media platforms
  • How to grow your Instagram followers using an interest-based account
  • The reason followers share social media content
  • Why she doesn't put a lot of effort in creating TikTok videos

Connect with Katya Varbanova:

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Love Consciousness in Business with Elena Herdieckerhoff12 Feb 202000:48:57

Elena Herdieckerhoff is an award-winning serial entrepreneur and acclaimed Consciousness Coach. She began her life in entrepreneurship with a career coaching business. Later, after selling a skincare company she founded, Elena found her calling as a business mentor for entrepreneurs with the HSP—or highly sensitive person—personality trait. Her TEDx Talk, 'The Gentle Power of Highly Sensitive People,' has garnered over 2 million views on YouTube and inspired Elena to establish Red Dot Stage, a TEDx Speaker Coaching services for entrepreneurs and thought leaders.

Elena joins me to discuss running and shifting your business direction through "love-consciousness". We talk about her experience with starting her first company and how she transitioned into selling skincare products. She also reveals how love-consciousness impacts our society and underscores how self-love can impact our business and clientele.

In this episode, Elena shared about an upcoming webinar where you can learn how to use love consciousness to build a better business that is more in alignment with you.

This is a brand new training that Elena hasn't shared anywhere else before so don't miss this chance to join her live and learn how you can use love consciousness in life and business.

Sign up for the free webinar: Align Your Business With Love

"If you filter business through the lens of love, you are on your way to shifting things." - Elena Herdieckerhoff

In This Episode of The Sigrun Show:

  • How Elena left her career as a 'headhunter' in HR to start a coaching business
  • The difference between running a service-based and product-based business
  • Why she decided to sell her skincare company
  • How her TEDx Talk, 'The Gentle Power of Highly Sensitive People' pivoted her career to a new direction
  • Why some people use being a Highly Sensitive Person as an excuse
  • How Elena used simple methods to market her new business
  • The definition of love-consciousness and how it impacts society
  • How self-love affects the way we run our businesses and the clients we attract
  • How to market using love-consciousness and intuition

Connect with Elena Herdieckerhoff:

Resources Mentioned:

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Best Conferences for Female Entrepreneurs in 202005 Feb 202000:41:13

As an entrepreneur, attending conferences is a great way to expand your network and learn new skills. In fact, they can literally change your life and business. When I started my business, the first conference I attended was Denise Duffield-Thomas' Money Bootcamp. This event completely transformed my life and business as well as my mindset and perspective around money. Since then, I have attended dozens of conferences, seminars, and workshops around the world and I highly encourage you to attend multiple events each year to expand your network and invest in yourself and your skills.

Today, I explain the benefits of attending conferences and events and how attending multiple events each year has impacted my business. I explain how attending live events and conferences can help you gain inspiration and motivation to start your next big project. I also share 17 of the best business conferences for female entrepreneurs that are taking place around the world this year, including my inaugural Self-Made Summit as well as the SIGRUN LIVE event.

"When you see a conference that speaks to you, then make it a priority to go there." - Sigrun

In This Episode of The Sigrun Show:

  • The benefits of attending conferences, workshops, and seminars
  • How Nathalie Lussier's Off the Charts conference inspired me to start hosting live events for my business
  • Why you should consider attending the Social Media Marketing World conference this year
  • How the Alt Summit helps influencers and female entrepreneurs start and grow their communities
  • How Andrew's & Pete's conference, Atomicon can help you improve your content creation and content marketing strategy
  • How attending the Unfair Advantage conference can help you get clear on your message and learn more about PR and media
  • What you can expect when attending the Selfmade Summit
  • What you will learn from attending Podcast Movement in August
  • What to expect from the inaugural Impacting Millions Live event
  • My experiences with attending the Nordic Business Forum conference
  • Who should attend the next SIGRUN LIVE event and how to claim your tickets
  • Why you should consider attending Amy Porterfield's Entrepreneur Experience conference and what you can expect to learn
  • Why I highly recommend new entrepreneurs to attend the YouPreneur Summit by Chris Ducker

Resources Mentioned:

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Creating an Online Health Revolution with Janna Scharfenberg29 Jan 202000:33:44

Dr. Janna Scharfenberg is a practicing holistic doctor who is on a mission to teach health experts the ancient tradition of holistic medicine and how they can be applied to modern health practices. She is passionate about making the world a better, healthier place by empowering the healthcare community with holistic tools, techniques, and strategies that will provide better health care and happier, healthier patients. Janna is a bestselling author of two holistic health books, including Ayurveda for Life, a comprehensive guide on the millennia-old science and art of Ayurveda.

 

Janna joins me today to share her passion for creating a healthier world by educating others on the benefits of holistic practices like Ayurveda. She explains the concept of the health revolution and her mission to help health experts and coaches teach and implement holistic health practices in their lives as well as their patients'. She explains why she believes improving your health starts with evaluating your mindset and how shifting your mindset around your personal health can impact your results. She also shares her thoughts on today's health 'gadgets' and apps that are designed to help you improve your health as well as why she believes it's critical to provide more education around health and prevention to children at an earlier age.

 

"When it comes to really changing something, you need that mind-shift for yourself." - Janna Scharfenberg

 

In This Episode of The Sigrun Show:

  • Janna's journey into practicing holistic medicine and how her career evolved over the years
  • Her mission to help health experts understand the health revolution concept
  • Why getting healthy is more than simply choosing between diet and exercise routines 
  • The process Janna uses to help her clients create lasting, sustainable health results
  • Why  she believes the first step to improving your health is to evaluate your mindset
  • The type of clients that benefit the most from her online health program
  • The three key criteria involved in Janna's online health program
  • What Janna wishes - and predicts - for the future of the health revolution
  • Why she believes it's critical to provide more health education and prevention to children at a younger age
  • Her opinion on the health 'gadgets' and technology currently available in today's digital society
  • Using daily walks as a tool for meditation and recharging your energy
  • Her vision for her business and the health revolution for the next five years



Connect with Dr. Janna Scharfenberg:




Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

 

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

 

Buy your tickets at www.sigrun.com/selfmadesummit today!

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Converting Instagram Followers to Customers with Tyler J. McCall22 Jan 202000:44:40

When he's not binge-watching reality TV shows or buying everything in Target's Dollar Spot, Tyler J. McCall is busy teaching online entrepreneurs how to grow their businesses through Instagram. He is an Instagram and social media marketer, strategist, and Real Housewives fan. He draws from his marketing experience of over ten years - in both businesses and non-profit organizations such as the YMCA - to teach his students how to grow and cultivate an Instagram community through genuine connections and intentional conversations.

 

In this episode, Tyler shares his ideas on connecting with Instagram followers to convert them into customers. He explains how his experiences of working with nonprofits helped him understand how to use Instagram genuinely and intentionally. He reveals the reason he always recommends his clients approach their Instagram audience with a "people-always" mentality. He also illustrates how to use your Instagram Stories and feed to build a connection.



"You need to connect with your followers that goes beyond monetizing that relationship." - Tyler J. McCall




In This Episode of The Sigrun Show:

 

  • What working at YMCA taught Tyler about using Instagram for business
  • Why Tyler's connection with his Instagram followers makes him a better marketing affiliate
  • How to get your Instagram followers to buy your products
  • Approaching your Instagram audience with a "people-always" mentality
  • Get clear on who you want to follow you on Instagram
  • How consistency can grow your business on Instagram
  • Leveraging Instagram Stories
  • How to get more people to follow you on Instagram through proactive follower growth
  • Why you should avoid sending cold direct messages
  • Ways to leverage other Instagram users' audience to build your own
  • Why you should create Instagram content that isn't just about your product or service
  • How to spark and sustain conversations on Instagram



Connect with Tyler J. McCall:

 



Come to Iceland in 2020 for the Selfmade Summit 2020

 

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

 

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

 

Buy your tickets at www.sigrun.com/selfmadesummit today!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!



2019 Year in Review Roundup From SOMBA and Mastermind Members15 Jan 202000:15:03

I'm very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2019. I asked them to share their 'Year in Review' posts within our community and in turn, I want to share these with you. Below you will find a roundup of their inspiring achievements this past year.

Lifestyle coach Michaela Schächner created an online course during SOMBA Kickstart and with her upsell, made back the money she invested after only three months, becoming one of three women who got awarded for their success. Read her full review in German.

Personal stylist Ingrid Angehrn Dewulf decided to invest in herself and signed up for SOMBA. After having worked with her clients one-on-one, she developed her first online course. SOMBA gave her the community she needed to exchange ideas, advice and support. She ended up working with 1030 women in 2019. Read her full review in zGerman.

Life coach Daniela Persike moved back to Germany after six years in Barcelona, learned how to deal with stress, worked on her mindset and drew strength from the SOMBA community. Read her full review in German.

Michelle Petit decided that 2019 was going to be the year in which she put herself out there and started her online business in interior design. SOMBA helped her overcome her negative beliefs and follow a new dream: Quitting her corporate job and fully living of her online business. Read her full review in English.

During SOMBA Summer School, content coach Judith Peters made her online course about sending out the best newsletters and had 200 sign ups. It was such a success that she went on to use the course to complete her signature program. Read her full review in German.

2019 was a year of masterminding for hypnotherapist and art life coach Jenne Ragazzo-Chase. She learned to become more visible, to invest in herself and even became a SOMBA mentor! Read her full review in English.

Personal brand specialist Anne Retter became a SOMBA mentor, ran her first VIP group coaching program and created a new program that combines masterminding and coworking. She came second out of 400 participants for an award celebrating self-employment and small businesses. Read her full review in German.

First official SOMBA coach Anke Beeren doubled her revenue as mastermind mentor in 2019, took part in three SOMBA launches as affiliate and sold out three of her own group programs. Read her full review in German.

Lucy Eckley, personal brand story expert, announced in front of 450 people that she will start her own podcast by March 2020. She ran her first group workshop and online course with over 20 active participants. Read her full review in English.

Transformation coach Viola Heller ran two online courses, wrote her first blog post and learned how to come out of her comfort zone. She found a new home and took up her old passion: dancing. Read her full review in German.

Style coach Elke Puls helped 25 women find their ideal colours, had 200 participants in her online course, recorded 33 episodes of her podcast and grew her team to four people. Read her full review in German.

In 2019, clarity coach Dolores Andrew-Gavin was searching for her own clarity. SOMBA Summer School helped her to focus and create her best ever online course. Read her full review in English.

Janna Scharfenberg travelled through Europe with her husband and daughter for six months while growing her online business around healthy living. She published her first book in May, ranking on two bestseller lists of Amazon and tripled her revenue – all while expecting her second child. Read her full review in German.

Artist Heather Matthew travelled to Iceland to undertake an artist residency and created her first online course. She got clear on her mission to take creativity to a larger audience and overcame her insecurities. Read her full review in English.

Lena Busch reached six figures helping mothers realize their businesses, retired her husband and recorded 20 episodes for her new podcast. Read her full review in German.

"Mama – be wild!" is Julia Mack-Amanatidis motto, by which she fully lived in 2019. She became a mother for the fourth time, learned all about setting up a newsletter and using social media to promote her mother coaching business in SOMBA Summer School and created her own online course with 78 participants. Read her full review in German.

Content coach Ina Mewes launched her podcast and did a makeover of her website. One of her blog posts ranked on first position on Google. She decided to invest in herself and learn how to say no. Read her full review in German.

Want 2020 to be your year of breakthroughs? Then join SOMBA. The deadline to join is Thursday 10 pm CET.

Music coach Maria Busqué learned how to get more visibility through social media and sold out her three-day retreat for musicians. Read her full review in German.

Business coach Jo Bendle signed up for a 12 month mastermind for the first time and went through a big mind shift. She spoke on two international stages, hosted workshops and VIP days around the world and ran a retreat herself. Read her full review in English.

Eva Peters helps her clients take their business ideas online. She turned her online workshop into a group program and is running it for the 10th time this January. She launched her podcast, started a Facebook group and gave 13 webinars. Read her full review in German.

Dance professor Gudrun Mahlberg made an effort to gain visibility through social media and was found by clients through Instagram and YouTube, got her first VIP client and performed on stage for the first time after 12 years. Read her full review in English.

2019 was all about public speaking for coach and mediator Leyla Okhai. She was a podcast guest on two key podcasts which inspired her to create her own podcast. She also got invited as a guest speaker for ASOS and keynote speaker for the University College London and won two awards. Read her full review in English.

Communication coach Manuela Festl created her first online course and because of the positive feedback, went on to offer a group program. Read her full review in German.

Life coach Gudrun Otten created her first online course with 21 subscribers, became a grandmother to a second grandchild and figured out the perfect name for her podcast and launched it with 17 episodes. Read her full review in German.

Jane Schmidt created an online course, went live on Facebook, held a webinar and got great feedback from her 70 course participants. August became the first month in which she could fully live off her online business as content and SEO coach. Read her full review in German.

Martin Meitza ran his online coaching business while being on a road trip from Dubai to Germany and planning his family's move back to Germany. He grew his email list from 0 to over 600 and created four online courses with over 100 video tutorials. Read her full review in English.

SOMBA Summer School Winner  Lena Küssner went from 0 subscribers to over $10K  in revenue in only 8 weeks. She started selling her coaching packages helping people to brand their business, was able to quit her job and got invited as a speaker for an online summit. Read her full review in German.

Martina Fuchs wrote a pocket guide on expert branding, found inspiration for her passion project and decided to take her business to an international level in 2020. Read her full review in German.

Marketing project leader Angelique Dujic decided to build up her own online coaching business around teambuilding from zero, created her first online course and started blogging. Read her full review in German.

Empowerment coach Olga Homering joined a speaker workshop, overcame her fear of public speaking and spoke to 1000 people from a stage. She contributed chapters to two different books and will publish her own in 2020. Read her full review in German.

Carola Epple decided to take her start-up business online and started offering behavioral therapists virtual reality videos to treat their patients. She launched her first online course during SOMBA Kickstart, held a webinar and got 15 clients. Read her full review in German.

Sunray Dollase helps her clients clean up and organize their lives, developed an online course and helped 94 subscribers to manage their time differently. She published her own bestselling ebook and created a brand new sales page. Read her full review in German.

Web design expert Daniela Retzl launched her ebook, overcame her fear of live videos and got invited as a guest in a podcast. She developed a brand new online course with 90 participants. Read her full review in German.

Tanja Francisco was working as a teacher but didn't feel fulfilled. Through SOMBA Summer School, she started her own online business, created her first online course with 19 participants and realized her lifelong dream of buying a motorcycle. Read her full review in German.

Birgit Nora Schäfer quit her job and suffered the loss of her mother, but kept believing in her dream of accompanying people affected by a heart attack on a psychological level. She found great support in the SOMBA community and turned her online course into 1-1 coaching. Read her full review in German. 

Nutritionist Claudia Nichterl opened up the doors to her own online academy for nutrition and health and immediately sold out her main program, a 12-month course. Today, she says she has finally arrived where she always wanted to be. Read her full review in German.

Journalist and communications coach Christina Teuthorn-Mohr decided to help women realize their dreams online. She found her first one-on-one clients and is planning her first online conference. Read her full review in German.

Iris Seng helps women find their story and use storytelling for their business. She switched from just providing content in her Facebook Lives to doing interviews, had five launches and made five times more revenue compared to the previous year. Read her full review in German.

Agnieszka Gaczkowska learned that taking off with her online crocheting business and having time to spend with her family was due to one important skill she learned in 2019: delegate tasks. She also became a mother for the third time. Read her full review in Polish.

Want 2020 to be your year of breakthroughs? Then join SOMBA. The deadline to join is Thursday 10 pm CET.

A Decade in Review - How you can Change Your Life in 10 Years08 Jan 202000:15:03

A decade in review is supposed to start with the year 2010 but in order to fully explain the changes in my life in the last decade we need to start with the year 2008. 

In 2008 I had moved to London from Iceland to finish my Executive MBA at London Business School. There I attended a life-changing seminar with Tony Robbins called Unleash The Power Within. I sat down on the second day of the seminar next to a man, called Martin, who first became a friend but after meeting again at another Tony Robbins seminar we became more than friends. Instead of becoming the CEO of Nissan in Sweden I took a leap of faith and moved with one suitcase to Switzerland to live with a man that I barely knew. It was not an easy decision and the first months together were difficult as we were getting to know each other. But the more time we spent together the more we fell in love and I started to think, maybe this is the love of my life.

In 2009 after looking for a job for six months in Switzerland where I now lived, I finally found a job and became a managing director at a medical technology company. Everything was new to me, I was still getting used to being in a relationship, living in a little village and now a new job in a field that I knew nothing about. I also had become a stepmother of two little boys, age 3 and 4, and this was a role I never expected to have as I wasn't planning to have children of my own. Turns out that I am a good stepmom, enjoyed the role, and have over the years given my boys guidance on many things that will help them become good grownups. Martin and I loved spending time together, playing golf and traveling.

In 2010 I started to get sick. Pain was not unfamiliar to me, I had sometimes had back pain and headaches, but this was different. I started to get a strong pain in my shoulder. I felt it most strongly after driving for an hour so my conclusion was to drive less. But after a while I also got the pain without driving. The pain started to pop up in my neck, a pinching ear pain and very strong headaches. I started to wonder if this had something to do with my job. My employer got me a special chair but then my table was even higher and I had to hold my hand up to be able to work on the computer. I took a 3-week summer vacation and decided not to touch a computer in the hope the pain would go away. When I got back the pain was even stronger and by November it was so bad that I couldn't work anymore and went on medical leave.

In 2011 I continued being sick and in total my medical leave was 7 months. My employer at the medical technology company fired me for being sick but as luck will have it, I was offered a job the day before I got fired. I was excited about the new job but had to wait to start until I recovered which wasn't until the summer. I became the country manager of an Icelandic software company and my boss was only an hour away, also living in Switzerland. The best thing about the job was that I could work from home, the worst part was that many of my clients were an hour-drive away. The pinching pain in my shoulder always came back after every drive. I enjoyed my new job in many ways as it was a startup but acquiring clients through cold-calling was not my cup of tea. I also started to wonder if it was really worth having a country manager in Switzerland.

In 2012 Martin and I got married after being together for 4 years. The relationship was now tried and tested and I had almost fully recovered from the repetitive strain injury. We invited friends and family from Switzerland, Germany, UK and Iceland and 80 people came to our wedding. It was a beautiful ceremony in an Icelandic independent church with a red-haired priest who said "you may now kiss the groom" followed by celebrations in downtown Reykjavik, Iceland. I had wanted a June wedding because then the sun doesn't go down. A month after the wedding we traveled to Greenland for our honeymoon. It was an unforgettable 5-day experience where we saw beautiful arctic sunset every night, lots of icebergs and wildlife. Just before the honeymoon I had lost my job so I was unemployed again, the second time in two years. I saw this as a clear sign that I should now start my own business.

In 2013 I was looking for the perfect business idea. I did a couple of online courses but they were only a few weeks long and then the support was gone and I was lost. I had hoped by doing these courses I would figure out my business idea but I didn't. I had all kinds of ideas, writing travel books, becoming a professional photographer, setting up an online shop with Icelandic design. None of the ideas sounded great so I was running in circles and overthinking every step. In the end I got so frustrated with my lack of progress that I set myself a deadline of getting my website up and running in 2 days. I did and I published my first blog post "Why 'Start before you are ready' is the only way". What followed were a series of blog posts on how to find your passion and a profitable business idea. By the end of the year I still didn't have a clear business idea but I could feel that it was just around the corner.

In 2014 I finally started my business. It was like in the Alchemist, the business idea had always been there, right in front of me but I just hadn't seen it. Of course I was supposed to be a business coach, after being a successful CEO for 10 years and having an MBA from one of the best business schools in the world. And I wanted to help women overcome their doubts, start to believe in themselves and turn their passion into profits. I put a button on my website for one hour business coaching and on March 26th, 2014, the first person bought. That's when I knew that this would work out although I wasn't sure yet how. In the middle of the year I started with weekly webinars and by the fall I had over 1500 email addresses on my list. I bit the bullet and hired a business coach to get over my fear of selling. And even before we started to work together I had the first breakthrough and sold a six week coaching package. I learned to launch and by the end of the year I had made $72K, there of $55K in the last three months of the year.

In 2015 I started attending conferences and events. My first event was Money Bootcamp with Denise Duffield-Thomas in London where I met a lot of women who I only knew from the internet. Suddenly the world was so small and everything felt so doable, and many of them knew me from my weekly webinars, I was starting to become known.  - As a side note, Denise Duffield-Thomas is a keynote speaker at the Selfmade Summit in Reykjavik, Iceland in June this year! - My second event was a big conference in San Diego called Social Media Marketing World and even without knowing anyone there, I had a great time and made an effort to get to know some of the speakers. - As a side note, the event organiser of Social Media Marketing World Phil Merson is one of my advisors for the Selfmade Summit. In spring I attended Off The Charts by Nathalie Lussier and it was there that a light bulb went off. I was in a room with 300 female online entrepreneurs and I realised that I wanted to create something like this in Europe, a conference and community. In May 2015 I gave my TEDx talk after months of preparations and still today I am proud of my talk and the message. In October I got my first international speaking engagement when I spoke at Lisa Larter's One Day event Money Mindset and Marketing. There another seed was planted, I wanted to do more speaking and definitely have my own event sooner than later. By the end of the year I had doubled my revenue to $164K.

In 2016 I joined my first mastermind that included 3 in-person retreats in US and Canada and I went on my first cruise, an Abraham Hicks cruise in Alaska. I was traveling a lot and mostly alone but I got great support and encouragement from Martin, my husband, super fan and biggest critique. He even started to suggest that I could retire him since I was doing so well in my business. I thought he was joking but he wasn't. The signs were there that his job was not as secure as we thought it was and after 10 years with the same company he lost his job in the fall of 2016. This gave me an extra boost to ramp up the business and have my biggest launch so far, $230K. By the end of the year I had again doubled my revenue, now to $340K.

In 2017 I created SOMBA, Sigrun's Online MBA, a 12-month program for women who want to build a profitable online business based on their passion. I was no longer offering 1-1 coaching, I had replaced all my income with group coaching since two years. Martin joined the business as a COO and this allowed us to spend a lot more time together. We joined a mastermind in California with 4 in-person retreats and even brought the boys with us to one of the retreats. My dad was diagnosed with bone cancer in May 2017 and that was a huge shock to me and my family. I changed my travel plans and managed to stay 50% of the year in Iceland, including 5 weeks summer holiday with the boys, like we do every year. By the end of the year I had tripled my revenue and finally crossed the magical million dollar mark. 

In 2018 I also spent 50% of the year in Iceland, mostly alone, so I could see my parents. After the fast growth of the year before I was struggling with growing pains. I knew I needed to expand my team but I somehow wasn't ready yet. Martin and I were still in the California Mastermind and for the second year in a row we took the boys with us to one of the retreats, this time in San Diego. My dad was feeling a bit better which was a relief, although we know it is a temporary condition. I was running 4 mastermind groups and building out SOMBA while I also started to create a new group coaching program called Momentum. I got the courage to book the venue for my upcoming conference The Selfmade Summit and started to see how my vision of a worldwide impact was coming to life. In November I attended Iconic with Ali Brown and decided on the spot that she would be my next business coach. By the end of the year I had made $1.5M in revenue.

In 2019 I took advantage of the fact that my dad was feeling a lot better and spent only 3 months in Iceland and ramped up my travel. Overall I was 165 days on the road and mostly business trips to the USA, Canada and other European countries. Martin traveled with me on many of the trips but he also always made sure to go regularly back to Switzerland to take care of the boys. I was in two masterminds in 2019. That wasn't the original plan but when my previous business coach offered a special 7 Figure Mastermind I couldn't resist. This was the year where I finally got over my resistance and expanded my team which now counts 10 people in my core team and 20 people in my expanded team. In November, Martin and I, went on an 18-day cruise over the Atlantic ocean as preparation for our dream cruise which will be on our 10 year anniversary. Then we plan to go to Antarctica. By the end of the year I had made $2.2M in revenue

This was a 10 or actually a 12 year review. It is truly amazing what is possible in 10-12 years. In 2008 I wasn't planning to have my own business or change the world but a seed was planted at a Tony Robbins event. There I wrote down a vision of having my own business and making a million dollars plus achieving gender equality.

Today I have my own business, I am making multiple million dollars and I am accelerating gender equality through my work. By helping women start and scale their businesses to six and seven figures I am ensuring that women will become financially independent and create their own wealth. And that's how we truly will achieve gender equality.

"We tend to overestimate what we can do in a week or a month.
But we underestimate what can be achieved in a year or a decade." - Sigrun

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Hire a Virtual Assistant in the Philippines with Jen Lehner01 Jan 202000:38:55

Jen Lehner is an extraordinary woman who founded the Front Row Mastermind - a group that has been labeled as one of the Top 10 Facebook Groups to Join Before Quitting Your Day Job by Fast Company. Her expertise includes digital marketing and systems strategy. She also spends her days as an adjunct professor of Digital Marketing at Cleveland State University. Jen lived in many different places as a child, from North Carolina, Georgia, Texas, Boston, and South Carolina to the Philippines and Africa - and currently enjoys life in Ohio with her husband and three children.

Jen shares how she helps solopreneurs and entrepreneurs avoid the overwhelm of running a business by hiring virtual assistants (VAs) from the Philippines that are a perfect match for their clients. She discusses the hiring system she created when vetting virtual assistants and how to offer more value to your VAs in addition to pay, so they can grow with you and your business. Jen also shares how the front-row mindset impacts your business and the way you lead your team.

"If your VA has a sense of ownership in your business, then you have something so much more than a contractor." - Jen Lehner

In This Episode of The Sigrun Show:

  • What "Front Row" means to Jen and why she chose it as the name for her business and podcast
  • The different mindsets of people who sit in the front row versus the back row
  • What persuaded her to start a local consulting job and how it led her to create online courses for entrepreneurs
  • The problems and apprehensions most entrepreneurs have with hiring a virtual assistant
  • One of Jen's favorite parts in the hiring process
  • A crucial value to instill in your VA and how you can achieve this goal
  • The minimum hourly rate to offer a Filipino VA and why you shouldn't go lower
  • How she determines whether to hire locally or overseas
  • What a "Wish List" means to Jen's business
  • How to determine the status of your VA's employment

Resources Mentioned:

Connect with Jen Lehner:

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

2019, A Year in Review25 Dec 201900:45:29
2019 A Year in Review

My word for 2019 was BOLD and it has definitely been a BOLD year, although completely different from what I anticipated. I expected myself to be more BOLD on the outside - externally and visibly - but instead this year has been more about catching up with the fast growth of the previous two years and having a BOLDER mindset. It all makes sense in hindsight but there were definitely times where I felt as if I was not living up to my word for the year. As I am writing this review, I feel immensely grateful for everything that has happened this year and I can absolutely see how it is helping me to become ready for a new and BOLD decade.

Quick snapshot of 2019

$2.2M in revenue
12 team members
158 travel days
1 new eye

Big Travel Year

2019 was a big travel year and I loved every minute of it! I spent 122 days at home in Switzerland, 83 days at my second home in Iceland and 158 days on the road. What may sound exhausting to some, is exciting to me. I love traveling and it is one of the reasons I wanted to build an online business. I don't want to have a local team or a local office. I want to be able to work whenever and wherever and that's what I am doing - and I love it. 

Below is my travel schedule for the year, month by month. 

January: 
5 days Reykjavik → 20 days Zurich →  4 days Toronto → 3 days Phoenix

February: 
→ 4 days Laguna Beach → 7 days Reykjavik→  3 days Zurich → 7 days Nendaz (Switzerland) →  6 days Zurich

March: 
→ 3 days Amsterdam →  4 days Zurich → 10 days Reykjavik → 4 days Phoenix → 2 days San Diego →  3 days London → 4 days Reykjavik → 1 day Zurich

April: 
2 days Zurich → 12 days Dubai → 2 days Zurich → 1 day Amsterdam → 5 days Alicante → 4 days Zurich → 2 days Ascona → 1 day Zurich → 1 days Phoenix

May: 
2 days Phoenix → 13 days Zurich → 4 days Valencia → 6 days Reykjavik → 6 days Brand (Austria) 

June: 
→ 3 days Chicago → 4 days Zurich → 7 days Nendaz (Switzerland) → 12 days Zurich → 4 days Brand (Austria)

July:
→ 6 days Zurich → 25 days Reykjavik

August:
13 days Reykjavik → 9 days Zurich → 3 days Reykjavik → 6 days South of Iceland → 1 day Reykjavik

September:
1 day Reykjavik →  3 days Phoenix → 25 days New York → 1 day Phoenix

October:
→ 46 days New York → 26 days Zurich

November:
→ 4 days San Diego → 3 days Phoenix → 9 days Los Angeles → 4 days Zurich → 10 days Transatlantic Cruise(Genova, Marseille, Barcelona, Malaga)

December:
8 days Transatlantic cruise (Barbados, Antigua, St. Maarten, Martinique, Guadeloupe) → 5 days Zurich → 2 days Stuttgart → 4 days Zurich → 4 days Alicante → 8 days Reykjavik

The biggest traveling highlight of the year was going on a transatlantic cruise. I had been on a cruise once before when I went on an Abraham Hicks cruise to Alaska in 2016 but Martin, my husband, had never been on a cruise before. Since we are planning to go on a 3-week Antarctica cruise in 2022 to celebrate our 10 year wedding anniversary, Martin wanted to go on a cruise once before to see if he liked it. Turns out that we both loved it, especially the days at sea. On my previous cruise there were 2 separate days at sea but on this transatlantic cruise there were 5 consecutive days at sea. 

There was something magical about crossing the Atlantic, the soft movement of the ship and the endless sea with not a single ship in sight. Martin and I were both able to completely relax and recharge which was so needed after a busy year. We are now even more excited about our dream cruise in 2022 to Antarctica where I'll make my dream of seeing penguins in their natural habitat a reality. 

Growing Pains

Let's rewind back to the end of 2018. I was feeling tired. In August 2018 I started a brand new group coaching and accountability program called SOMBA Momentum and I was also running 4 mastermind groups; 2 Momentum Masterminds, 1 Accelerator Mastermind and 1 VIP Mastermind. The plan was to retire the 2 Momentum Masterminds in favour of the new SOMBA Momentum program but for 4 months I was running 5 group programs instead of ideally only 3. I was running too many programs and I was running out of energy and I realised it. The year was coming to an end so I knew I could pull through but I began to wonder about 2019. 

In October 2018, I started to think about merging two of my higher level masterminds, Accelerator and VIP, into one. I wanted to have more space and time in my calendar to be creative, create more content and finally write a book. Instead of taking a swift decision I went back and forth on whether I should merge Accelerator and VIP into one program or wait and see how many signups I got. To say that I agonized over this is an understatement. Since I was so indecisive on what to do, I also didn't do my best at marketing both programs. And suddenly it was almost Christmas and I realised that I had to make a decision. 

On December 23, after one more sleepless night over this decision, I finally sent an email to those who had signed up for these two programs and announced to them that I was merging the two programs and upgrading all of those who had signed up for Accelerator to VIP. Of course Accelerator members were ecstatic about the change but I didn't feel so good for those who had already signed up for VIP so I gave them an extra bonus too. I felt relieved after the decision like I do after every big decision I make in my business. And then I thought to myself, why didn't I make this decision right away in October?

Besides merging two programs, I also had to take a hard look and see if there was anything that I could stop doing or at least pause for a while. Already in October I had stopped recording new episodes for Sigrun Sparks which is a 90 sec daily audio experience. Still today my team is running the 100 episodes that I created from May to September 2018. In my mind I have just paused the production of new episodes and when the time is right I will start again. 

At the end of December 2018 I didn't have the energy to record any new episodes for my podcast The Sigrun Show so we re-ran older episodes that I felt were good but hadn't received the downloads they deserved - and this turned out to be a good idea. I didn't have to record 10 new episodes and these episodes got a new life. 

The decisions to stop something, merge something or pause something are not easy but  through this experience I believe I am much more willing to make a decision like that and make that decision faster than I was before.

I had more growing pains to go through in 2019. It had been clear since I tripled my revenue from $340K to $1M in 2017 that I needed to grow my team but still hadn't. 

There was something holding me back and I couldn't pinpoint what it was. Was I worried about the investment? Not really but maybe a tiny bit. Was I worried about not finding the right people? Partly yes as I had hired and fired a lot of contractors over the years. Was I worried about the time it takes to train them? A little bit. Was I worried about changing the team dynamic? Somewhat I guess. But overall I didn't have a clear answer on why I wasn't growing my team when we so obviously needed more help to achieve all the goals that I wanted to achieve. 

As I stood in front of my mastermind group in February 2019 explaining to them my vision and listing all my goals for 2019, I realised that the biggest thing holding me back was my resistance to growing my team. 

My mastermind buddies were amazed how far I have grown my business with such a small team but it was crystal clear to everyone in the room that the only way I was going to achieve my goals was to build a bigger team. Then one of my mastermind buddies, who rarely speaks up unless she has something important to say, said: "Sigrun, I think the reason you are not growing your team, is that you want to prove to the world, to women, that you, as a woman, can do it all on your own." Boom! That hit me. 

Yes, I want to prove to myself and prove to other women that they can do it. And my mastermind buddy continued: "Sigrun, you've proven that you can do it, you've already built a million dollar business". Boom! Yes, I have. "Now build a dream team to achieve your vision". She hit the nail on the head and I felt something being released, the resistance was less.

The day before that memorable hot seat I had written and published three job descriptions. We took our time with the hiring, the ad was up for over a month, we got over 300 applications and then my team interviewed potential candidates and we gave them tests to complete. We ended up hiring 4 employees instead of 3, although a few months later we had to let one of them go. 

Overall I added 5 members to my team in 2019, plus I hired an event manager as a contractor and 4 new coaches for my programs. Today I feel no resistance to growing the team, actually I feel the opposite, I am constantly thinking about what role I want to hire next and if I know someone I could hire. I am really enjoying building a dream team.

Living in New York

In February I said to my husband: 
"I would love to live in New York for a month."
"Let's do it", he said.

A few hours later we found the perfect studio apartment in the middle of Manhattan.

The dream of living somewhere else for a month was no longer a dream.

It was going to happen and it happened in September 2019.

We moved to New York for a month without big plans. Interestingly, I got several invitations to events even if I didn't tell anyone that I was going to be in New York. Somehow the Universe sent me people and/or events that happened exactly during the time I was in New York. And of course I took advantage of that. 

The first thing we did was to set up our office space. As luck would have it, there were two tables in our studio and two monitors! We had to get a few things, like a stand for my microphone and keyboards as we had not thought everything through when we packed for the trip. Martin didn't mind going shopping because all the things we needed were in our favourite shop in New York - B&H. I think Martin went there at least 4 times during our stay if not more often.

We quickly established a routine in our new home-for-a-month. Martin would go to Starbucks in the morning and get a Latte Macchiato for himself and a Chai Tea Latte with almond milk for me. We would work in the morning from 9am to 12pm and then go to lunch at one of the many restaurants around our area. 

We would then work in the afternoon from 1pm to 6pm and then go out for dinner. Our studio apartment had a decent kitchen but neither of us like to cook and New York just has so many great restaurants.

The view from the apartment was amazing so I took a picture every morning and every evening. I also used the opportunity to have a photoshoot in New York, right after I arrived. We did one inside the apartment and another one outdoors just before we left New York. 

September turned out to be a great month to go to events and meet people. The first event I went to was Marie Forleo's book launch in New York were I met a few fellow B-Schoolers (I did B-School in 2013) and fans. 

I met up with Jon Briggs who does trailers for people like Mark Schaefer and Gary Vee and he introduced me Steve Cohen, the most connected man in the world and producer for the Altucher Show. Steve then invited me to attend two events with James Altucher, one was were he did stand-up comedy and the second one was with Ryan Holiday where they were discussing his new book. At that event I met Derek Halpern, who sat down at my table. 

And then I was invited to Selena Soo's VIP Networking Dinner with 30 other entrepreneurs and media people. You may or may not know the people I have mentioned. My point isn't the name dropping but the fact that you can meet so many people in New York is amazing. No wonder a lot of entrepreneurs live in New York!

New eye

2019 was the year that I finally had an eye operation. Since 6 years I've known that I have a cataract in my right eye. I didn't see it coming, it happened gradually. I was having all kinds of issues in the right side of my body which were not all explainable so I thought about going to the eye doctor. The eye doctor didn't see anything wrong with my right eye, so I asked him to look again. And then he shouted: You have a cataract! I was in shock. Isn't that something that 70-80 year old people get?

Obviously there are exceptions and I am one of them. The eye doctor wanted to operate right away but I didn't trust him. I believed him when he said I had a cataract but I didn't think operating so fast was a good idea and also not by a local eye doctor that rarely does eye operations. I got a second and a third opinion, both eye doctors agreed with me to wait. This was six years ago.

What nobody told me back then is that you shouldn't wait too long. Earlier this year I had lost all sight on my right. I see a bit of colour but that's it. It is like looking through a white paper bag. Check what you see, it's not much I can tell you. My husband noticed that my right eye had started to wander off and didn't look straight. We even started to see this in pictures of me. It was time to have that eye operation. There were two reasons why I waited so long, one was that the more experienced eye doctors recommended it and second, I wanted the latest and best technology. I had done my research and found out that there is a multifocal lens you can get as a replacement when they move your own lens. And I decided that was what I wanted. I wanted to be able to walk around and use my computer and read a book without glasses.

In July I had an appointment at an eye clinic in Zurich. They did all kinds of test on my right eye but it was very hard to measure anything because my right eye is like a white paper bag where I don't even see what I am supposed to be looking at. The results were devastating, even more shocking than having the cataract in the first place. You cannot have the multifocal lens, the eye doctor said. I was in shock ... and cried when I got outside the eye clinic. I had waited too long… 

But I had been waiting too long to get the right treatment and was not willing to take no for an answer so I asked for a second appointment with the head doctor of the clinic. An appointment was set up for August and I flew especially from Iceland to Switzerland. At the clinic I was first sent to a different doctor who told me all about a test that we had to do to simulate the eye operation. I asked again to see the head doctor and after a bit of back and forth I could finally see her - and she agreed to the multifocal lens that I originally wanted. ⠀⠀⠀⠀⠀⠀⠀

A date for the eye surgery was set - Tuesday October 8, 2019. According to the eye doctors all went well but it took me a few days to recover. Within 2 days I could see 100% with my right eye and it was amazing to be able to read a book and sit at computer without needing glasses. 

A few days later though, my eye sight dropped to 60%, I noticed as we were driving that I couldn't read the motorway signs anymore. The eye doctors had warned me that because my cataract was so strong, that I would most definitely have to have a post-cataract eye laser operation about 3 months after the first operation. 

Instead of waiting 3 months the eye doctors decided to do the second operation only 3 weeks after the first operation to improve my eyesight. The date for the 2nd operation was November 18, 2019. I felt an immediate improvement and in the eye test that I did right afterwards I guessed that my eyesight was at 80%. 

Just before Christmas 2019 I was invited for a final check and my eyesight had improved even more. Now I have 100% eyesight in my right eye! What a relief after everything. I just need to have the left eye operated at some point but probably not until 2021.

Finances

When I read other people's year in review blog posts, I am naturally always curious about their numbers because I am a business coach and I help women make money. It would be weird if I wasn't interested in numbers. This is why I'm including this detailed section with my revenue and costs because I know you're curious, too.

Total Revenue in 2019 was $2M

The 2019 results are a $500K revenue increase from 2018 which is over 30% growth. I started the year aiming to double the revenue from $1.5M in 2018 to $3M in 2019 but already by the end of January I adjusted the projection to $2.5M, so I am pretty happy with our results, especially considering all the issues we had with Facebook ads in all of our launches. The revenue for SOMBA in 2019 was similar to our SOMBA revenue in 2018 and the key growth area was my new group coaching and accountability program, SOMBA Momentum. 

SOMBA revenue was $1.1M in 2019

Although it wasn't our original plan, my team and I did three SOMBA launches in 2019.

The original plan was to do two launches, like in 2018, but in January and June, instead of January and September. Our reasoning was that it would be good to have people start just before we run a 60-day summer challenge inside SOMBA called SOMBA Summer School. But our June launch didn't work out the way we wanted, partly due to Facebook ads and partly due to the heat wave that went over Europe in the week of our launch. That's why we added a September launch and were able to close off with over a $1M in SOMBA revenue.

Our Facebook ad troubles started already in September 2018 when we hit an invisible daily ad spending limit and couldn't spend our ad budget. Despite talking to three Facebook ad experts, none of them could figure out what was happening. 

It was actually Martin, my husband, who knows nothing about Facebook ads that figured out that there was a limit on our daily ad spend. Our Facebook ad manager was sceptical that this was the reason but after checking with Facebook, turns out that Martin was right and Facebook was willing to increase our invisible daily ad spend limit. Unfortunately this was already on our open cart day so it was too late. 

In the three launches in 2019 our Facebook ads issues were around ad disapprovals. We've had to completely change the language of our ad copy and also our landing pages and sales pages to get through the eagle eye of Facebook. Getting a lot of ads disapproved increased costs so overall lead cost went up in all three launches. 

A lot of time was also spent on writing ad copy, much more than in previous years, which is something we have to factor in now. In our latest launch we feel we have finally got the hang of getting our ads approved and currently our Facebook ads are running smoothly - fingers crossed!

Mastermind groups revenue was $1M

In 2019 we ran two group programs; SOMBA Momentum, a group coaching and accountability program, and VIP Mastermind, a true mastermind program. Both are 12 month programs but the sales process is very different. VIP Mastermind starts once a year, in January, Momentum on the other hand starts at any time. Most of our Mastermind group clients come from SOMBA and therefore we don't need to run any ads or launch these two programs. In January 2020 starts a new program, RED CIRCLE, which is for women who are already making $500K or more. 

Other revenue streams were over $100K

Under other revenue streams falls the Selfmade Summit, my biggest and boldest project to date, happening in June 2020 in Reykjavik, Iceland. We soft-launched our super early bird tickets during SIGRUN LIVE in October and they sold out in 48 hrs. 

Net Profit was 10% or $220K

When most online entrepreneurs talk about profit, they actually mean salary, they sometimes even call it take-home-profit. They run their businesses as sole proprietorships and any profit they make is actually their salary. 

I've always run my business as a limited liability company and therefore any profit my company makes is not my salary but a profit that belongs to the company. In some countries it makes sense to pay yourself dividends from your company profit but in Switzerland that doesn't make sense because the tax dividends double. First you pay tax on your company profit before you can pay yourself dividends and then you pay income tax on the dividends. The best way to pay myself is through a salary.

When I talk about profit, I mean company profit, after salary, company taxes, depreciation of company assets and currency losses or gains. And that's a very different profit than the one most online entrepreneurs talk about. I actually don't want a lot of profit in my business, a 5% profit is more than enough for a business that I never plan to sell. 

Instead I want to invest any potential profit into the growth of my business before the end of the year. This investment can be in the form of a new project like a venue for a conference, larger ad budget, expanding my team, creating an investment fund etc. 

Next time you hear someone talk about profit, ask them what kind of profit they are talking about. 

If I would calculate profit like most online entrepreneurs do I could easily have a 50% profit in my business but that would not be smart business- and tax-wise and that's why I don't do it.

Total costs were $1.9M

Employees & contractors $700K
The biggest expense in my business is paying people. This includes me and my husband, all employees, all contractors, and all outsourced tasks. My team now consists of 4 full-time employees, 8 part-time employees/contractors, a 2-people podcasting team, 3 external coaches, and I regularly work with photographers and videographers. In addition we have several tasks that we outsource e.g. transcription services. It gives me great joy to be able to employ people and now that I have gotten over my resistance of growing my team, I love building a dream team and paying good salaries.

I pay myself a six figure salary since 2017. For the first three years of my business I didn't pay myself any salary so I am making up for that now. 

Live Event Cost $120K

Once a year my team and I hold a live event in Zurich, Switzerland called SIGRUN LIVE for our SOMBA students and Mastermind members. This year I invested over six figures to fly in my team for a whole week and create an amazing 2-day event for our community. In 2020, Sigrun Live will be an even bigger investment as we are making it a 3-day event, 2 days for SOMBAs and 1 Mastermind day for Mastermind members. My team is already excited and I hope you are excited, too - get on the waitlist for SOMBA if you are not already a student.

Facebook Ads $200K

When my clients ask me which amount they should invest into Facebook ads, I tell them that investing 10% of the revenue you want to have in your launch is pretty normal. If you want to have a million dollar launch, you need to be willing to invest $100K into paid ads. In 2019 we spent 10% of our total revenue on Facebook ads and that was too much. The reason why we spent so much was that we had a lot of issues with ads in 2019.

Affiliates $200K

We work with affiliates to sell our SOMBA program. All our affiliates are former and current SOMBA students or Mastermind members and know the SOMBA program in and out. Their success stories are the best proof of the effectiveness of the program. Affiliates get a 40% commission for every SOMBA sale.

Coaching $90K

I believe in investing forward. I invest a lot of money in masterminds and coaches every year. In 2019, I invested in two masterminds, one was $40K and the other one $50K. If you want to add $500K to your revenue then you need to be willing to invest $50K in coaching. Besides masterminds I also invest in coaching and consulting when the need arrives.

Travel $150K

Travel is a big part of my life and business. This is one of the reasons I started my business in the first place. I wanted to be able to live in two countries and travel the world. 90% of my travel is for business and therefore my travel costs are probably higher than in most online businesses. 

Both of my masterminds in 2019 were in the US so I did 6 trips there to attend retreats and other events. A part of the travel costs is travel that my team has taken. I have always had a virtual team but 2019 was the first year where I brought my team together and more than once. In February I flew to Toronto to work with my launch manager and in June I flew my launch manager and my new executive assistant to Zurich. Then for my live event in October I flew in team members to Switzerland from the US, Canada, Italy, and the UK. Under travel costs falls also accommodations and meals.

Selfmade Summit

I cannot end a year in review without speaking about the Selfmade Summit. 

The seeds had been set for a while. I knew that one day I would do a conference but I didn't know when or what it would be about. 

October 2018 I started to feel ready. My VIP Mastermind clients were in Iceland with me and I decided to show them Harpa, the Icelandic concert hall. If you haven't heard of Harpa, imagine the Sydney Opera house and then a more modern version with a glass facade at the harbour of Reykjavik. That's Harpa. 

Harpa was built between 2007 and 2011. I originally studied architecture and was fascinated by Harpa from day one. I love how the outer structure of a glass facade changes with the seasons, sunlight and artificial light. It is a building that has been praised in magazines around the world, not just for its looks but also because of its sound.

Harpa was designed as a concert center but equally works as a conference center. It has many multifunctional event spaces plus the main concert hall called Eldborg which translates to fire city. 

When I saw Eldborg for the first time, I had to catch my breath, it was so beautiful and fiercely red. I instantly knew it: this was my event space. So when my VIP Mastermind clients came to Iceland last October I decided to show them my dream event space. I booked us a tour of the building and then we came into the red room called Eldborg. They fell in love just like me and then asked me: Sigrun, when are you going to book it?

"Now," I said. I opened up my laptop and booked the venue.

I put a date on my dream, the rest is just logistics.

The last 12 months have been quite a journey. It's been scary, frustrating, annoying but also so exciting which makes up for everything else. 

I came up with the concept of the conference, decided on a name, worked with three different event consultants to plan the best conference experience, hired an event planner after offers and negotiations from 5 different event agencies, booked speakers and sold out super early bird tickets…. 

My team and I have been busy creating a one-of-a-kind conference. 

And I cannot wait to see you in Iceland June 18-19, 2020.

Tickets are on sale now for The Selfmade Summit in Reykjavik, Iceland.

I wish you a Happy New Year and all the best for 2020.

How to Run a Successful Online Business while Being Chronically Ill with Jenny Shih18 Dec 201900:38:12

Jenny Shih is a strong-willed business coach who loves helping service-based female online entrepreneurs build the business and the lives they want by working 30 hours a week or less. With her training under Martha Beck and Byron Katie partnered with her corporate and project management skills as a virtual assistant, Jenny found her sweet spot and has impacted the lives of over 35,000 women with her expertise in business, strategizing, and management. Even while she recovers from a chronic illness, Jenny has been the household breadwinner for years and has earned multiple six figures while working only a few hours a day.

Today, Jenny shares how she runs a successful online business as the breadwinner of her family despite being chronically sick. She discusses how she left her six-figure corporate job to pursue a highly profitable business that makes her feel excited, alive, and grateful each day. Jenny also shares why she chooses not to share what was going on behind the scenes during her health struggle and what allowed her to continue making creative, awesome things to happen despite her battle with Lyme Disease.

"What is the next thing that feels exciting? What is the next thing that lights me up? Where do I feel a little bit of fire and passion? Follow that thread." - Jenny Shih

In This Episode of The Sigrun Show:

  • Why she believes it was easier to get into online business in 2009 than today
  • Why she quit her career coaching business
  • Why she stopped building her online presence when she was recovering from her illness
  • How she copes with getting better and still keeps the momentum of her business going
  • The non-negotiables that she prioritized to stay on top of her business
  • What to do to hit your top goals and priorities
  • How she keeps a constant six-month waiting list
  • The ripple effect that her business creates and the people who benefit from this effect

Connect with Jenny Shih:

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Pinterest is the Search Engine you are Overlooking with Jennifer Priest15 Sep 202100:34:16

Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a Pinterest strategy? Yes. Having a successful Pinterest strategy can work wonders for any business. Even those that aren't selling something visual.

Whether your product is an online course or a physical product, Pinterest can help drive traffic to your website. You just need to know how to leverage the platform and attract the attention of the right people.

In this episode, Pinterest Guru Jennifer Priest, shares her top tips on  how to develop a Pinterest strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why you should do it too.

Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin.

In this Episode of The Sigrun Show:

  • Why Pinterest? (1:38)
  • Get them in the door by being know for 1 thing (6:38)
  • Tips for a Pinterest newbie (14:20)
  • How Pinterest is like good wine (19:37)
  • The importance of researching before pinning (21:23)
  • Do you need to pinning multiple times a day? (21:35)
  • Avoid inventing pins (25:23)
  • What counts as a good amount of traffic for Pinterest? (30:00) 

Connect with Jennifer Priest

Are you tired of working too much and making too little?

If you're a freelancer or coach with as many clients as you can handle but you can't seem to get out of this overworked trap, I can help. 

I invite you to apply to receive a personalised assessment from one of my expert coaches where they'll help you figure out the steps to take to get out of the trap.

8 Key Lessons from Achieving $2M in Annual Revenue11 Dec 201900:18:16

It took me 6 years to grow a business that makes over $2M in annual revenue. Today I want to share with you my 8 key lessons on how to grow a multiple million dollar business.

Lesson 1

Stop thinking and start doing.

This is lesson is true, no matter if you are just starting out or already making a million dollars. Overthinking can kill any business and we women are prone to overthinking. I see overthinking as a form of procrastination and self-sabotage. 

I wasted about 18 months overthinking my business idea before I was ready to put myself out there and tell people what I do. Of course you need to think things through in life and business and make a plan but then you get to work and take action. I spend 2 days a year planning my multiple million dollar business, that's all it takes.

Still today, I sometimes go into overthinking mode but I don't stay there for long because I realise that I am doing it and I quickly snap myself out of it again. And if I cannot do it alone, I ask for help. And if I feel I am starting to get stuck, I ask for even more help. Key is stop thinking and start doing, at every level.

Lesson 2

Invest forward.

This lesson applies at any stage of your business. If you want to grow then you need to invest. If your business is not growing, it is dying. Investing forward is a sign to your subconscious that you are serious about growing your business. 

I doubted the need to invest in myself. I had already bought 2 online courses in my first year of business and I thought to myself that I first needed to see a return on those courses before I invested more. But I struggled to figure out how to grow my business without more help. I had been a CEO for 10 years and had an MBA and I had to admit to myself that I needed more help. 

My first year in business I invested $5K into a business coach who taught me how to launch. I was a good student and made $55K in 3 months. 10x return in only 90 days! Overall I made $74K in my first year of business.

My second year in business I did not work with a coach or join a mastermind but I had a client who was already making $600K and by being her business coach I learned a lot. Overall I doubled my business and made $164K in my second year of business.

My third year in business I decided to hire my client, the one who was already making $600K. I joined her mastermind for $20K and by the end of the year I had added another $200K to my revenue, a 10x return! Overall I doubled my business and made $340K in my third year of business.

My fourth year in business I was aiming for my first million and decided to join another mastermind. The investment was $25K and by the end of the year I had added $660K to my revenue, a 26x return! Overall I tripled my business and made exactly $1M in my fourth year of business. 

My fifth year in business I wanted to double my revenue and continued in the same mastermind. The investment was $30K and by the end of the year I had added $500K to my revenue, a 16x return. I did not double or triple my business as I had a lot of catching up to do from the fast growth from the previous year. Overall I made $1.5M in my fifth year of business.

My sixth year in business I wanted to work with a new coach but then my previous coach surprised me with a  new 7 figure mastermind so I ended up joining two masterminds which is not something I recommend you do (unless they are very different). Instead of investing $50K I ended up investing $90K into the two masterminds and by the end of the year (now) I've added over $500K to my revenue, a 5.5x return. If I had only been in one mastermind the return would have been over 10x. Overall I will make $2.2M in my sixth year of business.

Return on investment is a concept you need to take into account when you invest into yourself and your business. When I look back at my six years in business there were times where I had a bigger return because I could execute faster and there are times where I had a lower return because I had some catching up to do in my business. Overall I always had a good return on my investments also after the year was over.

So here's my rule of thumb for investing:

Invest 10% of whatever number you are aiming to achieve.

If you want to add $500K to your revenue you need to invest $50K.

That's why RED CIRCLE is a $50K investment.

RED CIRCLE is a brand new program I am offering in 2020.

RED CIRCLE is for women who are already making $500K or more in revenue and wand to cross the million dollar mark in 2020, and add another $500K or more to their revenue next year.

RED CIRCLE is more than a mastermind where you make a million, it's for women on a mission who want to create a movement. 

Book a call with my team about RED CIRCLE.

Lesson 3

Have a mission

This lesson is more important once you make multiple six figures. When you start your business it is about achieving a certain lifestyle, whether it is being able to work from home and take care of your family or to live in two countries. But once you can cover your lifestyle, you need a mission. Building a business just to make more and more money is not a mission. 

In my first 2 business years my biggest goal was to replace my previous income. Once I achieved that my husband suggested that he could retire, since I was on the fast track to replace his income too. I thought he was joking but he wasn't. 

In my third business year the Universe provided and my husband lost his job. I got extremely motivated to replace both our incomes and have a freedom lifestyle together where we could live in two countries and travel together. I started to set a goal of making a million dollars.

In my fourth business year as I was aiming for the million, I realised I had already achieved all our lifestyle goals and this million wasn't about me. It was about my why. I had been clear on my why from the start but I hadn't tied to a money goal until in year 4. I wanted to show women what is possible. I wanted to be a role model for women who want more in life.

In my fifth business year I got even clearer about my mission. I realised that my mission was so big that I couldn't achieve it with online business alone. I needed to create a movement and start with an international conference for female online entrepreneurs who are all self made. The idea for the Selfmade Summit was born.

In my sixth business year I shared my mission with the world and found a much larger resonance that I would have ever expected. Talking about my upcoming conference in Reykjavik, Iceland has opened up doors to more publicity than my business story ever would. People care more when you have a big mission - and it has a positive impact on your business too.

But with a big mission you need the next lesson.

Book a call with my team about VIP.

Lesson 4

Grow a team

This lesson is for any stage of business, even if you feel you are not ready to hire and grow a team.

I hired my first virtual assistant long before I felt I was ready. I was in my first year of business and didn't have consistent income yet. Still, I knew that I had to hire help so that I wouldn't have to do all the repetitive tasks that had emerged in my business. 

In year 2 to 4 I had many virtual assistants come and go but one person stayed on my team the whole time and is still with me today. I wasn't really thinking of building a team but just thinking of outsourcing all the different tasks that needed to get done. 

Outsourcing and hiring a team are two different things. It isn't until you really commit to building a dream team that you can start to feel the true power of having help in your business. This started to happen end of year 5 for me but really became true this year, in year 6 of my business. The earlier you focus on building your dream team the better, I waited almost too long to build my dream team because I thought I could or should do it all on my own. Start today if you haven't already.

Lesson 5

Create a process

This lesson is for any stage of business, even if you are not making any money yet. It's all about taking something you do in your business more than once and create a process for it. When you do something for the first time it is a project, when you do it for the second time it should be a process.

When I did my first webinar in 2014 I had to do a lot of different tasks. The second time I did a webinar I started to write down all the tasks and the order in which they had to be done. By the time I did the third webinar I had a process of 60 steps! My process included everything from coming up with the topic of the webinar to sending out the replay. Today, webinars are easier to do but still I have a process with all the steps.

Creating a process can only be done after you do it once as a project - and successfully. Ideally you do it the first time yourself so that you know all the steps but then you can outsource it to someone else or if possible, automate it. Once you have a process you are going to be faster, you are going to make less mistakes, and you can eventually hire almost anyone to execute your process.

Do give you a few examples of what is a process in my business, here's a short list for you:

  • Hiring and firing
  • Launching
  • Live events
  • Podcasting
  • Retreats
  • Masterminds

Instead of trying to create processes for everything in your business, look at the key areas of your business; your marketing, your sales, your operation, your team and content creation and start with 5 key processes that help you grow your business every single day.

Lesson 6

Network

This lesson is for any stage of business, the networks will change but not the need for networking. Online business is great but nothing replaces meeting people face to face. Networking is the fastest way to more clients and partnerships. 

I was a year into my business when I went to my first live event in London where I met over 200 like-minded women. I was immediately hooked and the same year I went to two more live events in the USA. It was a big investment in terms of time and money but still today I benefit from connecting with the people I met 5 years ago!

Attending live events I have built relationships with people who have become my clients, others became mastermind buddies and yet others have been guests on my podcast. Without meeting those people face to face I would not have built these relationships.

As you and your business grow you want to evaluate what type of networking events you go to, whether they are conferences, seminars or workshops. Today I don't go to the same events that I went to a few years ago as they don't serve me in the same way anymore. 

The Selfmade Summit is for women who want to make good money and change the world at the same time. It's a conference for self made women who want to take their life and business to the next level. The speakers are all self made women who are bold and have done brilliant things - and will share exactly how they did it so that you can do it too.

Tickets for Selfmade Summit go up on January 1, 2020. If you haven't secured your ticket, then get your Early Bird Ticket now

Lesson 7

Vision

This lesson is for any stage of business. Creating a vision is the first thing any entrepreneur should do for their life and business. Without a vision, you have no idea where you will end up. With a vision, you know what you need to do - and more importantly who you need to become.

I've created visions since a was a child. My preferred way to create a vision is to physically be in the place that I want to be once the vision becomes true - if that is at all possible. Then I visualize myself being the person that has already achieved all the things I want to achieve.

Already 11 years old I decided to become an architect, I visualized studying in Germany by actually being in Germany. For the next 9 years all my decisions where focused around this vision. And despite being discouraged by family and boyfriend I made it happen. In my mind I was already there and it was done, I just needed to execute it.

The same goes for the Selfmade Summit. I decided to become the person who holds a conference for 1000 women in Iceland. I decided it as I stood inside the concert hall where the conference will take place. I put a date on my dream, the rest is just logistics.

Have you put a date on your dream?

Lesson 8

Focus

This lesson is for any stage of business. It's so easy to get distracted when you are building an online business but the key to success is to become a focused entrepreneur.

I was all over the place in my first year of business. It wasn't until after I had worked with a coach for 6 weeks that I got clarity and started to focus on one thing. And within weeks I was fully booked with 1-1 clients. Over the years I have added new programs and stopped other ones.

When you are in the first years of your business and don't yet have a strong team to keep you focused then you definitely need outside accountability that helps you stay on track.

That's what we do in the Momentum group coaching program.

Momentum is for women who have started their online business, have an online program and are making some money but are not at six figures yet. This is where many entrepreneurs are prone to get distracted, create too many programs and making too few sales. Momentum solves that.

Book a call with my team about Momentum.

These were my 8 key lessons:

  1. Stop thinking and start doing
  2. Invest forward
  3. Have a mission
  4. Grow a team
  5. Create a process
  6. Network
  7. Vision
  8. Focus

What is your biggest takeaway from my 8 key lesson of building a business that makes $2M in annual revenue?

Let me know by tagging me in your Instastory or Instagram post, using my handle @sigruncom and the hashtag #sigrunshow.

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world. 

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Why You Need To Take a Stand with Your Business with Jenny Fenig04 Dec 201900:45:36

Jenny Fenig is on a mission to help ambitious women cash in on their calling and do less while making more by reclaiming their time, energy, and magic. She is a spiritual business coach for fiercely ambitious women entrepreneurs as well as the author of Get Gutsy and the host of the Get Gutsy podcast. She is passionate about encouraging women to use their platform to take a stand and voice their opinion on issues they are passionate about, from business and entrepreneurship to social injustice and politics.

 

Jenny joins me to discuss why women entrepreneurs need to voice their opinion on issues they believe need to be talked about and how your opinions help you stand out and connect with your audience and ideal clients. She also explains why it's important to lean into your tribe and overcome your fear of sharing your opinion, speaking your mind, and taking a stand as well as how to cope with the backlash you may receive from voicing your opinion.



"When we have our own thing, we can be real about the message that we feel called to deliver." - Jenny Fenig





In This Episode of The Sigrun Show:

  • Jenny's career journey and how trusting her inner voice led her entrepreneurial career
  • How the world of business coaching has evolved
  • Why she believes it's important for coaches to follow their calling and create a community around that calling
  • The importance of having a mission beyond merely building a business
  • Getting comfortable with "ruffling feathers" when taking a stand with your business
  • Jenny's perspective on mixing business and politics
  • Coping with backlash when speaking your opinion and taking a stand
  • Overcoming your fear of taking a stand
  • The importance of building your inner circle
  • Identifying the kind of leader you are and the kind you want to be



Connect with Jenny Fenig:

 

 




Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…in one of the most exceptionally beautiful places in the world. 

 

Early bird tickets are now available for the leading international conference for women entrepreneurs - The Selfmade Summit 2020!

 

Buy your tickets at www.sigrun.com/selfmadesummit today!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Why Facebook Ads Still Work with Liz Melville27 Nov 201900:39:52

Liz Melville is a highly regarded Facebook Ads Specialist who works with industry giants, managing multiple six-figure Facebook advertising budgets every month. Liz also teaches online entrepreneurs - course creators and personal brands - how to effectively create Facebook ad campaigns that will impact their business growth in a way that they get to spend less time working in front of their computers and more time living the life they want.

 

Liz joins me today to share how she realized the power of Facebook ads and why entrepreneurs still need Facebook advertising despite the many different ways to attract an audience. She discusses the challenges of learning and developing a Facebook ad campaign and how investing in Facebook ads can impact your business and your personal life. Liz also shares the best place to start for those who have never tried using Facebook ads and the best and fastest way to get people engaging with your page.



"There is no more targeted network than Facebook." - Liz Melville




In This Episode of The Sigrun Show:

  • The biggest learning curve for Liz when she started learning about Facebook ads.
  • Why your audience may not be engaging with your content
  • Where businesses should start showing their content so they can come up with more effective content
  • When to start an awareness campaign for a launch and the kind of content to create
  • The difference between entrepreneurs who have massive launches and those who are struggling to launch
  • The stage your business should be in to start outsourcing the management of your Facebook ads
  • Why entrepreneurs should learn the basics of Facebook ads, even if they don't like numbers
  • What to do to get your ads approved by Facebook
  • What is word-smithing and why it is relevant when creating your Facebook ads
  • How to stay ahead of the game 




Connect with Liz Melville:

 



Come to Iceland in 2020 for the Selfmade Summit 2020

 

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  

 

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to be Financially Free by 35 with Tom and Ariana Sylvester20 Nov 201900:45:34

Tom and Ariana Sylvester founded Lifestyle Builders out of their desire to help entrepreneurs grow and support their businesses while living their ideal lifestyles. As the couple's family grew, they also grew as entrepreneurs running three different businesses. From their business journey, Tom and Ariana have decoded the key to having a thriving business while spending time with the people who matter. They created a system that made it possible to be financially free and live the lifestyle you want, even before hitting retirement age.

 

Tom and Ariana share how to achieve financial freedom by 35 and their insights and realizations - the things they learned and how they grew - as they dive into their entrepreneurial journey. They discuss how they ended up working together on their current business as their relationship bloomed and they became more than just business partners. Tom and Ariana also share why money comes in easier when you choose to focus not on money but on helping others.

 

"The goal is never about money. The goal is what can you do when you don't have to work for a company." - Tom Sylvester




In This Episode of The Sigrun Show:

  • Why the book writing process was a learning experience for Tom and Ariana
  • The big wake up call that saved their marriage and life together
  • How their entrepreneurial mindset changed from their first business to their third
  • Defining what a 'freedom number' is 
  • The two major lifestyle changes they made to reach financial freedom sooner
  • How to determine which business model is right for you
  • What being retired really means to the couple
  • Why focusing on money or your freedom number does not imply that it's all about the money

 

Resources Mentioned:

 

 



Connect with Tom and Ariana Sylvester:

 

 



Come to Iceland in 2020 for the Selfmade Summit 2020

 

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  

 

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

The Hidden Drivers Affecting Your Results in Business with Debra Maldonado13 Nov 201900:38:47

As the co-founder of Creative Mind Media along with her husband, Debra Maldonado has helped thousands of people around the world discover themselves through their coaching system. Debra is the author of Let Love In: Open Your Heart to Attract Your Ideal Partner and is on a mission to encourage and embolden women to overcome their limitations to find love and live the life they want. She has been featured on ABC News, FOX News, and in Cosmopolitan, and Huffington Post.

 

In this episode, Debra and I talk about what your shadow is and how you can achieve success in life, including in love and business, if you choose to face and accept your shadow. Debra explains the Creative Mind Method she uses in her coaching programs and how it applies Carl Jung's theory in her coaching model to help people move forward. She also shares how to unlock your triggers and reprogram the emotion that triggers you through a quick yet fantastic exercise to identify and deal with the events that trigger you.



"The shadow of success is identifying the hidden drivers that are affecting your results in your business." - Debra Maldonado




In This Episode of The Sigrun Show:

  • How Debra's story came full circle 
  • How her online course Engaged in a Year helped women discover the "love" of their life
  • The difference between the Freudian and Jungiang concepts in psychology
  • What a person's mask and persona are and how they affect their life
  • How women end up sabotaging their success because of their need to please others
  • The characteristics of people who are most likely to trigger you
  • What it takes to be effective women leaders
  • Why people tend to mess up their businesses
  • What happens if people refuse to deal with their shadow
  • What the 'perfect mirror' is and the role that it plays in your growth
  • The importance of being aware of your shadow to prevent it from directing your life



Resources Mentioned:

 

 



Connect with Debra Maldonado:

 

 




Come to Iceland in 2020 for the Selfmade Summit 2020

 

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  

 

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Write Your Book in 40 Hours with Dr. Angela Lauria06 Nov 201900:34:06

As founder of The Author Incubator™, Dr. Angela Lauria has helped nearly 1,000 authors to write, publish, and promote their books. She has written five exceptional books about how to write a book and have your voice heard, as well as business-related topics such as the Make 'Em Beg Series. Angela and her team of 45 people continue to help aspiring authors realize their dreams assisting them through the writing process as well as promotion of their published book.

 

Angela shares the method she developed to write a book the fastest way possible - in about 40 hours or less. We talk about the writing journey that led her to create her company and the ten steps she's identified on how to write a book that matters, how she developed this framework, and how it has impacted her success as a coach.



"Everything that's been given to you - the good stuff, the bad stuff - you can use it right now for transformation." - Angela Lauria




In This Episode of The Sigrun Show:

 

  • Angela's special recipe in her business
  • Why she had to learn how to write books quickly
  • The different specialized roles that make for an effective team
  • How the team came up with their mantra "Sane, Simple, and Systemized"
  • How Angela gets the best employees in the world
  • The framework that made her an instant and more efficient coach
  • The questions authors need to answer before writing their book
  • How to defeat writer's block
  • What made her a genius at frameworks and other people's frameworks

 

Connect with Angela Lauria:

 

 

 




Come to Iceland in 2020 for the Selfmade Summit 2020

 

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  

 

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!



Client for Every Price30 Oct 201900:19:20

One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It's during the pricing process that your lizard brain can really step things up a notch - telling you that you're not good enough to command the rates you want. It's when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services.

Today, I discuss my mantra: Client for Every Price and why it's important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it's crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client.


"There's a client for every price." - Sigrun


In This Episode of The Sigrun Show:

  • Why many female entrepreneurs struggle to set their prices
  • How your prices help you attract the right clients
  • How Dyson built trust with the consumers interested in their 'expensive' curling iron product
  • Why you should set your prices based on the value you deliver
  • Why female entrepreneurs need to understand who their ideal client is when setting their prices

 

Join the 2020 Mastermind Groups Waitlist

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Avoid Burnouts, Increase Productivity with Paula Rizzo23 Oct 201900:34:14

Paula Rizzo spent almost 20 years as a senior television producer in New York working on local news and national news, and another ten as a senior health producer on Fox News Channel. Using her background and experience in the fast-paced life behind the scenes, Paula has written best-selling books that provide tips and tools on how to be a more productive entrepreneur. With the online courses and virtual workshops she developed, Paula helps experts and entrepreneurs create powerful videos that allow them to be heard and stand out from the crowd.

 

Paula shares how to avoid burnout and overwhelm while staying productive at work and at home. She redefines what self-care is and how to do it without waiting for your big break as well as how to set realistic daily goals to accomplish the bigger ones on your milestone list. Paula also shares what her new book is about and how it's going to help entrepreneurs avoid exhaustion and overwhelm.


"It's very much about picking what those boundaries are - what do you say 'yes' to, what do you say 'no' to." - Paula Rizzo


In This Episode of The Sigrun Show:

 

  • Where Paula got the inspiration for the two arms of her business
  • How she realized that being efficient is better than being perfect
  • How Paula's work experience in the news helped her mentality in her new role as an entrepreneur
  • What makes it easy for her to filter the decisions she needs to make so she can be her most productive self
  • Examples of filters she used when deciding which stories to approve for Fox News Channel
  • The dramatic turn in her life that made her realize how much pressure she put on herself 
  • How she reframed her mindset from abundance to scarcity
  • What to do if you think you have too much on your plate and on the brink of burnout
  • How she makes sure she gets things done
  • How to care for yourself without leaving your desk
  • Where to start with scheduling your tasks for maximum productivity
  • A glimpse of her Self-Care Day and how she manages her week 
  • How to refuse your instinct to say "yes" to everything
  • Why women have more difficulty saying "no" to requests
  • How she applies Marie Kondo's "joy" principle to her decision-making 
  • How to identify the source of your stress


Connect with Paula Rizzo:

 

 

 

Join the 2020 Mastermind Groups Waitlist

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds. 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Overcome Your Fears of Video Marketing with Keri Murphy16 Oct 201900:36:40

Keri Murphy helps entrepreneurs make a difference in the world by bringing out their natural gifts and ignite the power of their brand. With over 30 years of on-camera experience and 20 years of entrepreneurial experience, Keri empowers others through speaking, coaching, mentorship, and training programs. Her training program, "IT" Factor, has been featured on CNN, ABC, and FOX. Keri's daughter serves as a constant inspiration to continue to inspire and helps others shine brightly, wherever they are in the world.

 

Keri shares how to overcome your fears of video marketing. She discusses the different types of videos that greatly impact client branding and business revenue and how she retrains her clients' mindset to prepare for their on-camera experience. Keri also shares an outline that helps her clients prepare their video content as well as tips on how to effectively connect with your audience.



"Feel the fear - but get really connected and excited about your purpose, about your passion." - Keri Murphy



In This Episode of The Sigrun Show:

  • Her first national hosting job with the Golf Channel.
  • What to do when you press the record button.
  • Why connecting with your audience works better through video marketing.
  • The different impact a video and a podcast can make to your audience.
  • The kind of connections people and potential clients are looking for today.
  • Why Oprah is the perfect example of overcoming fears.
  • The best way to start your video and hook your audience.
  • How much time you have to capture and keep your viewer.
  • Two vital questions your audience asks as they watch the first few seconds of your video
  • How to be relatable in your videos.
  • The easiest way to start practicing and getting on camera.
  • What a positioning video is and why it results in a 75% conversion of your business.
  • How a personality video drives your brand.
  • Examples of product videos and how often you should have these.
  • How often you should do Facebook Live.
  • How often your audience needs to see you before they buy from you.


Connect with Keri Murphy:

 

 



Join me at the Selfmade Summit 2020

 

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Find a Mastermind Group for 202009 Oct 201900:19:38

Do you ever wonder why some entrepreneurs are more successful than others? Aside from pursuing further learning and improving service or product offerings, another way to reach success is by joining a mastermind group. Being part of a mastermind group that is right for you and engaging with like-minded entrepreneurs who desire the same things you want are a surefire way to achieve the things you desire -- both personal and professional growth and success.

 

Today, I dive into how to choose the right mastermind group in 2020. I share relevant decision-making factors such as the right time to join a group, considerations when choosing a coach, and when you should change coaches if you feel like transferring groups. I also share the new mastermind group that will be available to entrepreneurs who want to take their careers and businesses to a whole new level.



"Being a part of a mastermind group can not just help you grow your business, but also dramatically improve your life." - Sigrun

 

In This Episode of The Sigrun Show:

  • Why most entrepreneurs join mastermind groups today.
  • Factors to consider before joining a particular mastermind group.
  • How much you should be earning before you join a mastermind group.
  • The difference between a mastermind and a group coaching program and how to determine which one is right for you.
  • How to pick the right mastermind group for you.
  • What to do if you're considering joining more than one mastermind group.
  • Why mastermind members are discouraged from guru-hopping.
  • The difference between my VIP Mastermind group and the new Red Circle.
  • Why the most significant personal and professional breakthroughs happen at live retreats.

 

Resources Mentioned:

 

 

 

Join the 2020 Mastermind Groups Waitlist


Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Ask Better Questions to Improve Your Life and Business08 Sep 202100:36:06

We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses.

If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business.

In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.

 

In this Episode of The Sigrun Show:

  • What is a primary question and how to figure out yours (2:00)
  • The question I like and why it's a great question to ask yourself (6:06)
  • How this question led to my buying my dream penthouse apartment (6:24)
  • Another question to ask yourself to improve your life and business (14:25)
  • The life-changing phone call I made when I asked myself this question (15:27)
  • The empowering question that led to my getting an MBA in London (18:15)
  • The question that helped me get to the million dollar mark (22:30)
  • The question to ask when you're stuck or overwhelmed, not sure what to do next (25:47)
  • My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18) 
  • What question to ask when you want to do something new you haven't done before and possibly been procrastinating (28:28)
  • The project I'm most embarrassed about not doing and what I did to finally get started (29:20)
  • Who do you want to be? The vision I created (31:28)
  • The story of my TEDx Talk (32:18)
  • Other examples of questions you can ask yourself (34:46)
Want a lighter business that feels more you and makes you more money?

Then I invite you to apply to receive a personalised assessment from one of my expert coaches.

Go to sigrun.com/scale to apply.

Let's ask better questions to create a better life and business.

How NLP Can Help You Set Boundaries and Facilitate Breakthroughs in Your Business with Jen Casey02 Oct 201900:38:21

Jen Casey is an NLP Certified Master Coach and business strategist who has a passion for helping online coaches and network marketers experience success by shifting the way they perceive themselves, their circumstances, and their business. She created her signature program to equip others to show up and be the bold and effective business leaders they long to be. Jen hosts the Inner Boss Podcast, where she interviews guests who experience great financial rewards doing the things they love.

 

Jen joins me today to share how she uses NLP in setting boundaries for herself and her clients as she paves the way for client breakthroughs. She dives into the significance of shifting people's beliefs and how she does it to get positive and impactful results for her clients. Jen also shares how to save yourself and your team from a lot of frustration during a group coaching and shares a personal, life-changing story she experienced during one of the masterclass programs she attended in the past.




"Whatever you believe to be true and possible for yourself is the outcome that you're going to get." - Jen Casey




In This Episode of The Sigrun Show:

  • Jen's journey from musical theater to network marketing to business coaching.
  • Identifying the right time to transition careers.
  • How successful people have the zest and courage to take crazy amounts of action for the work they do.
  • What inspired her to get NLP certified and how NLP helped her coach her clients better.
  • How your language and the picture in your mind affect the results you get.
  • Looking at entrepreneurs' "overwhelm" problems from a different perspective to make the issue solvable.
  • How to create different meanings to your physiological responses.
  • Why people don't succeed in what they do.
  • How she helps her clients differentiate facts from their beliefs.
  • Distinguishing your responsibility as a coach.
  • How to better serve your clients by creating boundaries and teaching them how to do it.
  • What to do if you feel uncomfortable about setting boundaries for yourself.



Connect with Jen Casey:

 

 




Let's Make 2019 Your Best Year Yet!

 

Are you ready to take your business to the next level? We're now accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis. 

 

Don't put your success on the back burner! Apply today!

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Achieve 35% Conversion on an Upsell with Therese Blom25 Sep 201900:15:51

Therese Blom is a Swedish massage therapist who found a way to be an online entrepreneur while pursuing her passion for healing. In addition to having an online shop where she sells healing items, Therese's client demands paved the way for her to expand her business online even more, which led to the creation of her first courses in 2012. Today, Therese continues to help her clients by offering meditation and intuition classes in the Swedish language and looks forward to developing online courses in English.

 

Therese joins me today to share how she grew her email list by 400% in half a year and how she converted 35% of her audience into paying clients. She dives into how her health condition enabled her to reassess her business and consider other ways of growing it. She also shares how she found a way to convert her offline business, which seemed impossible to do virtually, online. 


"Think about what you want and follow your heart." - Therese Blom




In This Episode of The Sigrun Show:

  • Therese's journey from being a massage therapist to becoming an online entrepreneur.
  • How her paying clients grew in only three months.
  • Why she did not profit from the online courses she created in 2012.
  • How she planned and prepared for her newly launched online courses.
  • How Therese converted 35% of her curious audience into paying clients.
  • How she hit two birds with one stone when she created her Enhancing Intuition course.
  • Why she did not sell her signature program right away.




Build a Wildly Successful Online Business - Join SOMBA!

 

Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

 

If you're ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Get 137 Sign-Ups for Your Brand New Online Course with Juliane Davidshofer23 Sep 201900:24:16

Juliane Davidshofer is a thriving female entrepreneur who empowers women through holistic coaching and mentoring. In her mission to equip women to experience happier and empowered lives, Juliane organizes retreats, runs transformation centers, and created the Wonder Woman program. She is a successful network marketer and nutritional coach who has been self-employed for three decades and has inspired thousands of women across the globe.

 

Juliane joins me today to share how she pursued financial and lifestyle freedom when she decided to be a woman entrepreneur. She explains how she discovered her bigger calling and how this has encouraged her to take the necessary steps to impact more women in different parts of the world. Juliane also shares how she trusted the mastermind group process she was in to maximize her impact and how it led to receiving 137 sign-ups for her brand new online course.


"Even if it's just like a one-woman show, you can duplicate your impact." - Juliane Davidshofer




In This Episode of The Sigrun Show:

  • How Juliane's entrepreneurial journey began and how she knew that she wanted to work independently
  • The people who influenced her to pursue working independently
  • What changed her view about online entrepreneurship
  • Why working online felt like an "escape from prison" for her
  • A significant step she took before launching her online business
  • Juliane's life-changing realizations about planning, creating and running her first online course
  • How she turned complete strangers to superfans
  • How she gained 137 sign-ups for her first online course
  • How her mindset shifted when she experienced the results of trusting SOMBA mastermind the process
  • How launching her online course inspired her to offer 1-to-1 coaching programs 
  • What many women entrepreneurs lack that affects their growth and stability as business owners




Build a Wildly Successful Online Business - Join SOMBA!

 

Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

 

If you're ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Go From Freelancer to an Online Business Owner with Lilli Koisser20 Sep 201900:20:46

Lilli Koisser is a former freelance copywriter turned successful online entrepreneur, coaching business owners and freelancers alike on how to attract their target audience through her unique method: Magnetic Marketing and her online course, "Your Website As A Client Magnet." Lilli educates and equips others on how to draw their dream clients in through search engine optimized web copy. 

 

Lilli joins me today to share how she transformed from being a paid-by-the-hour freelancer to a thriving online entrepreneur. She dives into how she discovered the direction for her business and where she found the courage to take the leap in merging her businesses. Lilli also shares the significance of investing in yourself as well as how her current mentor inspired her to be more and do more. 



"There is no figuring it out yourself anymore." - Lilli Koisser


In This Episode of The Sigrun Show:

  • The factors that urged Lilli to consider building an online business
  • The first significant investment she made for herself
  • How she got 'sucked into' the online marketing world
  • The turning point that led her to realize that she didn't want to carry on as a freelancer
  • How she realized she had something special to offer freelancers and business owners
  • Why Lilli stopped offering free advice, even when she really wanted to help others
  • The moment she had a breakthrough with her online business
  • Why she feels like she can provide more value to more people now
  • How she replaced her copywriting income and how much her income has grown as she runs her own business
  • What her new monthly financial goals are as an entrepreneur
  • How the stages of the SOMBA program inspired her to become a coach
  • How the SOMBA program helped her create her own mastermind group


2X Your Online Business Results in 90 Days!

 

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You'll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

 

So if you're ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

From First Online Course to More 1-1 Coaching Upsells with Claudia Jainz18 Sep 201900:19:27

Claudia Jainz is a professional organizer who helps people create order, declutter, and organize spaces in their homes. Aside from her in-demand online course, Claudia also teaches her clients how to arrange their possessions to make room for what they need in life. While pursuing her passion and helping others, Claudia still works as a digital marketer and looks forward to being a full-time entrepreneur soon.

 

Claudia joins me today to share how her first online course resulted in more one-to-one coaching clients, both online and offline. She shares what prevented her from starting an online business despite having everything set up. Claudia also shares why you owe it to yourself to overcome your fears and limiting beliefs to try to find the courage to put yourself out there.



"Try to forget your fears. Try to forget just for a second that you might not do it right or that you might fail." - Claudia Jainz



In This Episode of The Sigrun Show:

  • What led Claudia to start her first online business.
  • The limiting beliefs and apprehensions that stopped her from kickstarting her online business.
  • How joining SOMBA Summer School helped her put direction to her business.
  • The number of people she had on her email list before she promoted her course this summer.
  • The encouraging feedback she got from her clients regarding the best part of her online course.
  • The unexpected response of her clients to the packages offered after the online course.
  • Where clarity in business comes from.



2X Your Online Business Results in 90 Days!

 

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You'll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

 

So if you're ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

From Zero Subscribers to Over $10K in Online Business Revenue in 8 Weeks with Lena Küssner16 Sep 201900:21:29

Lena Küssner has been in the advertising industry for more than 15 years. After years of working in the corporate world, Lena realized that her passion is to help solopreneurs develop their personal brands. Her educational background in Business Psychology helps in the success of her clients as she creates successful attention-grabbing brands.

 

Lena joins me today to share how she started her online business journey from having zero email subscribers to earning over $10k in revenue within her first 8 weeks and the marketing tools she used to achieve it. She explains the significance of having a few good mentors as role models as you become a role model yourself. She discusses why it's not possible to determine your capability as an entrepreneur if you're still working in a corporate setting or if you're dealings are B2B. She also shares how she transitioned from being a hobbyist or a "good friend who does the job" into a serious and bold online entrepreneur. 




"When you have the right tools and the right community and the right mindset, so much is possible." - Lena Küssner




In This Episode of The Sigrun Show:

 

  • When Lena decided to become a solopreneur.
  • How her working schedule has changed since she switched to a part-time corporate job in July 2019(reduced to 3 working days instead of five)
  • What she craved in business that she didn't find while working full time in the corporate world
  • How she discovered what her calling is in business
  • How she got clients for her business
  • What encouraged her to keep going as an entrepreneur
  • The online marketing tools she used when she started her business
  • How she built her email list from zero to 100 in ten days
  • Where her boldness to offer a higher price range for her first online course came from
  • What a good conversion rate is for online business




2X Your Online Business Results in 90 Days!

 

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You'll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

 

So if you're ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Finding the Right Support to Reach 6 Figures with Merilyn Beretta13 Sep 201900:19:12

Merilyn Wilson Beretta mentors self-made executives and has served as a brand architect and strategic director to several award-winning brands. With over 25 years of business experience, she helps entrepreneurs grow their business by building their brand using foolproof strategies. Currently living in Australia with her teenage son, she is enjoying life as a businesswoman and inspirational mentor.

 

Merilyn joins me today to share why the systems she experienced in the past with different online teachers and programs didn't work for her. She dives into the steps she took to make her first six figures this year and the support she received from the SOMBA community. She explains why she prefers giving personal live support over automation and how she launched her newest program. Merilyn also shares how her mastermind community helped maximize her potential as a natural facilitator and people developer.




"I needed to follow someone who had a personal brand; who was building, and probably had a similar background, to me." - Merilyn




In This Episode of The Sigrun Show:

 

  • How Merilyn's business has evolved over the last six months.
  • Characteristics of the mentor she was looking for.
  • The pressing reason why she needed support from a professional community she can relate with.
  • Why she likes the structure of the SOMBA program.
  • How the SOMBA structure helped and supported her to go straight to launch.
  • How she launched her new program.
  • How she plans to scale her business model.
  • The thing that gives her great joy in her work.
  • The kind of energy that is crucial in your success as an entrepreneur.

2X Your Online Business Results in 90 Days!

 

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You'll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

 

So if you're ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!



The 90-Day Strategy That Can 2x Your Results11 Sep 201900:23:41

New entrepreneurs often ask: "Where should I start?" More seasoned ones think, "How do I scale my business and my team?" Wherever you are in your business journey, there will always be something more significant for you to reach. Whichever goal you decide to pursue, your planning process greatly determines the potential outcome of your business goals.

 

In this episode, I share how online entrepreneurs can 2x their business results in only three months by creating a plan to achieve their goals. I share my planning process and how it helped me retire my husband and achieve my $1M revenue goal in 2017. I explain the importance of reviewing and evaluating your plan to measure your progress. I also explain why you should regularly review your 'why,' your marketing, and your services to ensure you're on track for achieving your annual goals.




"Plans are worthless. But the planning process is key. You need to go through the planning process to make it possible." - Sigrun 




In This Episode of The Sigrun Show:

 

  • How I planned my business to achieve $1M and retire my husband
  • The importance of believing you can achieve your big goals
  • How frequently evaluating your goals and progress can help you stay on track and identify areas that need to be improved
  • Why you should review your 'why' on a yearly basis
  • Getting clear on how you communicate your 'why'
  • The difference between your strategy and your mission
  • Getting clear on your marketing, your services, and your long-term mission
  • Measuring and monitoring your success
  • How to double your revenue in 90 days




2x Your Online Business Results in 90 Days!

 

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2x Your Results Class! You'll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

 

So if you're ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2x Your Results free live training.




Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Accelerate Gender Equality Through Female Entrepreneurship04 Sep 201900:15:48

The roles of women in society have evolved so much. From someone treated as lowly as a slave to being an esteemed billion-dollar entrepreneur, women have unquestionably come a long way to elevate their status and pursue equality between genders. Despite this change, many women still feel inferior, doubtful, and insecure about their ability, capability, and power to make a difference in their corner of the world.

 

Today, I share the recipe for gender equality. I recall stories from my youth that influenced the way I see women in society and that led me to pursue equality between genders through entrepreneurship. I also share the kind of role models we need today if we want a positive change in gender equality to happen in our society.



"Role models are what we really need." - Sigrun




In This Episode of The Sigrun Show:

  • The steps I take to pursue my mission to accelerate gender equality
  • Why young girls don't believe they do things that boys do
  • The root cause of the limiting beliefs in women and how to deal with them
  • The voice that tells young girls and women alike that they can't make their dreams come true
  • Who my biggest role model is and why I admire her
  • Why Iceland ranks first in gender equality and what other nations can learn from our country
  • How entrepreneurship can change the face of gender equality concerning women




Free 5-Day Online Business Course 

Do you want to grow a successful online business for years to come? I'm giving free access to FIVE of my best masterclasses. In 5 short days, you'll learn what you can do to grow your online business - from getting more clients to creating an online program and promoting it with a webinar and Facebook ads. 

So…what are you waiting for? Get exclusive access to my FREE 5-Day Online Business Course today!

 

Join me at the Selfmade Summit 2020

Be the first to grab your tickets to the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Join our wait list to receive super early-bird offers, news, and announcements leading up to the Selfmade Summit 2020 inaugural conference that will change your business - and life - forever.

 

To join the Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

 

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group!




Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How To Live in Alignment and Create a Business You Love with Andee Love28 Aug 201900:28:47

Andee Love redefines business coaching to success by impacting the lives of female entrepreneurs as a spiritual success coach. Helping people has been one of her natural traits and has guided her to the path she took today. Together with her husband, Andee serves others globally as she continues to focus on the impact she creates over the income she makes.

 

Today, Andee explains the approach she uses to coach her clients - by teaching them the meaning of living in alignment. She discusses how her self-discovery path turned into her passion and how to work on getting rid of the limiting beliefs that push your vision away. Andee also shares how she helps others understand the language of their body to impact their thinking and improve their alignment and the results they produce in the business they love.




"Resistance will never bring us what we want. Ever." - Andee Love



In This Episode of The Sigrun Show:

  • How Andee created a lucrative business in three years
  • How passion drove her to keep going until she saw the financial results she wanted
  • The recipe for resistance and the results of not dealing with it in your professional and personal life
  • The process of reprogramming and unlearning things to change your alignment
  • How to get out of the fight or flight energy and into the proactive energy of what to do
  • How to push away the negative emotions and get back to the driver's seat of your life
  • Why some goals seem so far away and how to make them attainable for you
  • The energy every person should cultivate that drives you to take action 
  • When the sales funnel starts for Andee and the energy she brings to her audience
  • The elements that comprise the foundation of her business
  • Why she chooses to focus on impacting the life of one person versus the many in her business
  • What makes her relatable to her audience in times of vulnerability


Connect with Andee Love:

 

 


Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Use Neuroscience to Reprogram Your Brain and Break Through Your Blocks with Jill McAbe01 Sep 202100:36:22

Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It's Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love.

In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals.

Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen. 

We also discuss what she included in her book -  It's Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable. 

In this Episode of The Sigrun Show:

  • How Jill got interested in goals (2:55)
  • Her ability to help organizations set goals but realizing she wasn't achieving her own goals (3:58)
  • How her search for credibility led her to working with one of the top neuroscientists (6:00)
  • What hot goals are and how the amygdala has been misunderstood (6:58)
  • How the amygdala is the action centre of the brain (7:18)
  • Jill's 'stop the bus' moment when it comes to the subconscious (7:50)
  • How the conscious and subconscious parts of our brain have two different languages and how to get them working together (9:02)
  • What she love about working with people in their 50s and 60s (10:20)
  • How being jealous of someone else's business success could be keeping you from reaching your goals and what to do instead (19:09)
  • Why emotional experiences are more acute when we're younger and how we may have internalized hot goals from our childhood (22:22)
  • How to use repetition of things you see and feel to speak to the brain in as many ways as possible (27:27)
  • The approaches in Jill's book that help people develop scalable businesses based on their expertise (31:35)

Connect with Jill McAbe

Are you tired of working too much and making too little? I can help.

If you're a freelancer or coach with as many clients as you can handle but you can't seem to get out of this overworked trap, I can help. 

I invite you to apply to receive a personal assessment from one of my expert coaches where they'll help you figure out the steps to take to get out of the trap. 

Go to sigrun.com/scale to apply.

The Unspoken Fears Around Email and How to Get Past Them with Tarzan Kay21 Aug 201900:49:44

Tarzan Kay is a copywriter and launch strategist specializing in helping freelancers and service providers create fun-to-read course launch copy. She is recognized as the Empress of Email and has taught thousands of entrepreneurs how to "package up their magic" and turn it into a profitable launch. Tarzan holds two Bachelor's degrees and is currently living in Niagara.

 

Tarzan joins me today to share how she became known as the Empress of Email and why she believes many solopreneurs and entrepreneurs feel uncomfortable about emailing their list. She discusses why your overarching strategy is critically important to your success with email marketing and why email is the best marketing tool for launching new products and services. She also shares what entrepreneurs should - and shouldn't - consider when measuring your email metrics, the advantages of having a small subscriber list, and how scrubbing your list impacts your open rate.




"Doing well with email is so much more than just writing great email. That's only one part of it." - Tarzan Kay




In This Episode of The Sigrun Show:

  • How Tarzan got started with writing email copy for clients
  • Why your overarching strategy and goals for your emails are critically important to your success
  • Why email marketing often makes entrepreneurs feel uncomfortable
  • Why it's okay for people to unsubscribe from your list
  • The advantages of having a small subscriber list
  • Why it's critical to scrub your email list and how often you should do it
  • Choosing the right email marketing tool for your business
  • What to consider when measuring your email metrics
  • How your self-worth impacts your decision to send emails regularly
  • Adding fun, authenticity, and personal stories to your email marketing strategy
  • How often you should email your newsletter subscribers
  • Why you should send an email to your list - even if you're not promoting a new piece of content
  • The type of emails you should send before and during a launch
  • Why it's important to send multiple emails in different formats when launching a product or service
  • The importance of developing your own written voice before hiring a copywriter
  • How to increase engagement and get feedback from your email subscribers



Resources Mentioned:



Connect with Tarzan Kay:




Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn't magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

 

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How Quantum Physics Can Transform Your Business with Deberah Bringelson14 Aug 201900:29:35

Deberah Bringelson is a world-renowned Business Growth and Empowerment Expert who helps C-Level executives and business leaders take their lives and businesses to the next level. Deberah has been studying quantum physics for 30 years. She is a global authority in producing massive profit and educates others on how to use quantum physics to positively and tremendously impact their personal, professional, and financial freedom. 

 

Deberah and I talk about how her secret sauce, a.k.a. Quantum Physics, performs wonders in the amazing turn-around experience of businesses that were ready to throw in the towel. She shares the Power of 3 Formula that transforms "dying" companies into seven- and eight-figure businesses. Deberah also goes through a sample exercise you can use to help shift your message to change the outcome of your business and your life.




"When you start moving that energy at a quantum level, things open up so much faster." - Deberah Bringelson




In This Episode of The Sigrun Show:

  • Deberah's entrepreneurial journey, from politics to turn-around expert
  • The Power of 3 Formula and why she believes the third piece is the most significant
  • What the Point of Power is
  • Why you get results that you don't want
  • The first step to changing the outcome in your business and your life
  • How to make the shift to allow positivity in your life
  • How crucial your role and mindset is as a business leader
  • Why companies have Deberah hire people for them
  • The relevance of asking "feel" questions 
  • A daily practice that helps set the outcome of her day



Connect with Deberah Bringelson:

 

 



Join me at Selfmade Summit 2020

Be the first to grab your tickets to the largest international conference for women entrepreneurs - Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to Selfmade Summit 2020, the inaugural conference that will change your business - and life - forever.

 

To join Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

 

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch group!



Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How to Budget for a Live Event of Any Size07 Aug 201900:21:39

The venue, audio,video, speaker gifts, hair and makeup - these are only a few of the many items to add to your budget list when putting together a live event. Many dread the responsibilities of planning a live event, believing the rewards will not balance the cost or thinking it could end up a failure. 

 

In this episode, I talk about  the factors you need to think about when budgeting for live events of different sizes. I share the fears I've had about doing  live events as well as how I got the courage and confidence to overcome my fears. And I explain the key things I learned from managing live events and identify the different event elements according to price range.


"Start small and build up the confidence and courage for bigger events." - Sigrun


In This Episode of The Sigrun Show:

  • How I developed the confidence to put together a five-day event
  • Three crucial questions to ask yourself before budgeting for your event
  • How to budget for hotel room charges, food, and beverages
  • How I'm advertising my upcoming conference in Iceland
  • The benefits of a special ticketing system 
  • The  vital element to look for  with event venue administration
  • Why hiring a photographer for your event is worth the investment
  • How to capture testimonials during your event
  • Why it's important to work  with a professional event agency
  • How to benefit financially even if your event is free
  • My goal for Selfmade Summit 2020  


Resources Mentioned:


Join me at Selfmade Summit 2020

 

Be the first to grab your tickets to the largest international conference for women entrepreneurs - Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to Selfmade Summit 2020, the inaugural conference that will change your business - and life - forever.

 

To join Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

 

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch group!


Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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