Explore every episode of the podcast The Shine Online Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Post 3x/Week Without Filming Every Time: My 2025 Repurposing Strategy | 04 Aug 2025 | 00:16:02 | |
Want to post consistently without spending hours filming new content every week? In this episode, I’m sharing the exact repurposing workflow I use for myself and my clients to create 3+ strategic posts from just ONE video. What you’ll learn:
EPISODE RESOURCES: Cast Your Reelies Vote: https://linktr.ee/shinewithnatasha Watch this episode on YouTube: https://yt.openinapp.co/3postplan Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85
CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ | |||
| Thinking of Starting a YouTube Channel? Here's 7 Things I Wish I Knew Sooner (So You Don’t Make My Mistakes) | 16 Jul 2025 | 00:17:24 | |
So you’re thinking about starting a YouTube channel… or maybe you’ve already started and you’re wondering if you're doing it "right." In this episode, I’m sharing 7 things I really wish I knew sooner — lessons that would’ve saved me a lot of time, stress, and missed opportunities when I was starting from zero. We’ll talk about:
Whether you're a brand-new creator or pivoting into long-form content, you’ll leave this episode with a clear strategy to grow faster and smarter.
EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/youtubefromzero
CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ | |||
| Post More, Stress Less: The 3-Step Video Content Organization System (Simple Video Systems Series Part 2) | 05 Feb 2025 | 00:18:01 | |
Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Ever feel like your video content is all over the place? Struggling to find your best footage or stay consistent with posting? The key to effortless content creation isn’t just creativity—it’s organization! In the second episode of the Simple Video Systems series, I’m breaking down a simple 3-step system to help you organize your video content so you can post more consistently and stress less. From keeping track of footage to managing content ideas, this system will save you time, eliminate content clutter, and make creating videos easier than ever! What You’ll Learn:
This system works whether you’re creating for TikTok, Reels, Shorts, YouTube, or any other platform. If you’re tired of scrambling to find the right footage or struggling to stay consistent, this episode will help you set up an easy-to-maintain system that keeps your content accessible and ready to post! EPISODE RESOURCES: Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems Watch the full episode on YouTube: https://yt.openinapp.co/organizevideocontent CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ | |||
| 12. TikTok For Converting Leads Into Dream Clients With Michelle Wintersteen | 06 May 2020 | 00:40:48 | |
Michelle, owner of MKW Creative Co., is a creative brand designer who works with entrepreneurs and small businesses that want to really define the meaning of their brand. Michelle has helped hundreds of small business owners create visually compelling brands that are inspired from traveling to over 50 countries. On the side, Michelle hosts an online Facebook community called “Kiss My Aesthetic” that brings together creative people from all over the world to talk about branding, marketing, entrepreneurship and travel. Not only is she an incredible designer, but if you want to know the ins and outs of TikTok, Michelle is your girl! I have been trying out TikTok recently and Michelle’s tips and tricks have been a huge help so I knew I needed to bring her on the podcast to share with you all as well. We chat about the evolution of her going from designing to dipping into TikTok education, how she downloaded the app as a dare and discovered she could actually use it to get clients, putting yourself in the expert category on TikTok, using trends to leverage your brand, and as a bonus we talk a little about branding as well. FREE Tasha's Toolbox and Strategy Kit Connect with Michelle on Instagram CONNECT WITH NATASHA | |||
| 11: The Truth Behind Finding Joy In Your Business with Natty Valencia | 22 Apr 2020 | 00:34:33 | |
Natty Valencia is a Canadian artist, songwriter and producer. In pursuit of a more holistic and creative life, Natty moved to the island of Bali where she's spent the last couple of years discovering her voice, style and story. She is also a certified hypnotherapist & NLP practitioner, and her musical work has been featured in Buzzfeed, Elite Daily and Seventeen. Natty has also been recognized by the National Eating Disorder Association for using her voice to spread the message of empowerment for young girls' self esteem. Natty and I connected online, but we are truly kindred spirits and our relationship goes so much deeper than the Facebook group we met in. I am so inspired by her energy and thankful to have her in my life. Every so often, Natty and I have a meeting to connect with each other and catch up on life and business, which often turn into incredibly inspiring and fun conversations. This podcast episode is a little sneak peek into one of our chats! We talk about coping with life while in limbo, staying stuck in an old dream, the importance of hobbies, Natty’s self-care toolkit, why writing is so important, and finding joy in your business. I know you’re going to love this one! FREE Tasha's Toolbox and Strategy Kit Connect with Natty on Instagram CONNECT WITH NATASHA | |||
| BONUS: My Entrepreneurship Journey | 15 Apr 2020 | 00:26:06 | |
Since starting my own business at the age of 21, my journey to building Sol Studio has been full of ups and downs, twists and turns, and everything in between. I hope you'll be inspired as I share how an abruptly ended internship gave me the push I needed, the ways I bootstrapped my business, sacrifices I had to make along the way, how I learned when to say yes and when to say no, my mental health lessons, and ultimately how I’ve gotten to where I am today. FREE Tasha's Toolbox and Strategy Kit CONNECT WITH ME | |||
| 10: The One Shift That Will Transform Your Business with Tiffany Lanier | 08 Apr 2020 | 00:49:46 | |
Tiffany Lanier is a leading millennial voice in personal growth, conscious leadership, and meaningful work. She is an Inspirational Keynote Speaker, Clarity Strategist and Founder of The Morning Shift Co, a personal growth and well-being company dedicated to helping us intentionally hold space to enhance the way we live, lead, and work. I was so inspired by my conversation with Tiffany and I know you will be too. When I first read Tiffany’s story I was so drawn to how strong she is and what amazing wisdom she has to share with fellow female entrepreneurs. In today’s episode Tiffany shares her “accidental” start to entrepreneurship and it’s a story that will inspire so many. We also chat about her first pregnancy, postpartum depression, how a virtual morning show she started ultimately helped her heal, how she uses what she’s learned with her clients, why she thinks rest is underestimated and so much more! FREE Tasha's Toolbox and Strategy Kit Connect with Tiffany CONNECT WITH NATASHA | |||
| 09: Branding Quickies Panel with Peggy, Debbie, and Cassandra | 25 Mar 2020 | 00:34:18 | |
I have three amazing guests on the podcast today for a fun panel all about the book we contributed to, Branding Quickies: A Collection from 20 Women Killing it in the Branding Game. Peggy Bree is the Founder and Creative Lead at BLANK ROOM. From Toronto, she is currently a Part-Time Digital Nomad, a driven Side Hustler, and a huge supporter of the "Collaboration over Competition" movement. Debbie Arcangeles is a remote entrepreneur and host of The Offbeat Life. A podcast where she interviews individuals who are location independent and digital nomads. She is an expert at turning hobbies into profitable businesses and monetizing podcasts. Debbie is also the founder of Howtocreateapodcast.com, an all in one resource for learning how to start and take your podcast from hobby to profitable business. Cassandra Le is the founder and creator of The Quirky Pineapple Studio (TQP Studio), a communications and content marketing studio for impact-driven businesses. TQP Studio helps impact-driven businesses increase their visibility by sharing their message and mission through storytelling and strategic content to reach more clients and build communities of engaged supporters! It was so much fun getting to be a part to this amazing book full of wisdom about branding your business with 19 other female entrepreneurs. Peggy brings the questions for the discussion today as we talk about writing our pieces for the book and share a few more pieces of wisdom. We chat about how to own the fact that we are creatives, but also want to make money; the importance of having multiple streams of income; niching down; why we love Instagram: lessons learned along the way; and so much more! FREE Tasha's Toolbox and Strategy Kit Connect with Peggy, Debbie, and Cassandra CONNECT WITH NATASHA | |||
| 08: Authentically Grow Your Instagram and Build Influence Online with Kahlea Nicole | 11 Mar 2020 | 00:53:32 | |
Kahlea Nicole is an Influencer Coach, the founder of Gal Getaway, and a major goofball with a serious taco obsession! Four years after deciding to launch a blog her freshman year of college, she has become a full time entrepreneur that has hosted 15 events for over 500 women, worked with 100+ brands on varying partnership campaigns and coached over 50 women on how to monetize their digital influence through brand partnerships. I admire Kahlea so much for how she approaches creating her content and staying true to herself. You’re going to love our conversation today where we chat about how she was always told she was “too much”, ways to prioritize your day, finding your purpose outside of productivity, setting boundaries in your business, and a ton more! You’ll leave this conversation feeling confident and ready to grow your influence online. FREE Tasha's Toolbox and Strategy Kit Connect with Kahlea on Instagram CONNECT WITH NATASHA | |||
| BONUS: Explaining The Instagram Algorithm & How It ACTUALLY Works In 2020 | 04 Mar 2020 | 00:20:17 | |
In this solo episode I’m giving you the lowdown on what the Instagram algorithm looks like for 2020 and how it affects you, as a brand, trying to grow your Instagram. The algorithm is always changing and evolving; learning and getting smarter. I really took my time to research everything you need to know and am sharing it with you today. You’re definitely going to want to take notes on this one! CONNECT WITH ME | |||
| 07: Manage Your Business Finances Like A Boss with Megan Naasz | 26 Feb 2020 | 00:40:19 | |
Megan Naasz is a CPA who helps entrepreneurs ditch the overwhelm around money, build confidence and learn how to pay themselves more through 1:1 and group coaching programs. Megan helped me get my money stuff together! I came to her after having a very bad CPA/bookkeeping experience and she changed everything around for me! Today’s episode is going to leave you feeling empowered to manage your money in a successful way without it being scary or anxiety ridden. Even though it may seem like everyone has their money stuff together, it’s really not true. You don’t have to be embarrassed about where you are and getting your money in order can actually be a fun process. Megan shares with us how to make bookkeeping easier, when you should jump in with an LLC, tips for which accounts you should open, how to have a successful tax season, and so much more! FREE Tasha's Toolbox and Strategy Kit Connect with Megan on Facebook CONNECT WITH NATASHA | |||
| Valentine's Day Bonus: Q&A on Instagram Stories | 14 Feb 2020 | 00:18:35 | |
Instagram Stories are my jam! I think they’re the single most important part of your Instagram strategy. With at least half of all Instagram users on Stories (that’s 500 million people!), it’s a huge feature for building your business. In my new course, Shine on Insta Stories, I’m spilling all my tips, tricks and secrets for showing up on Stories. So many of you have DMed me and said you want to use Stories more, but there’s always something holding you back. In this episode, I’m answering some of your biggest questions about how to show up on Stories and not feel completely overwhelmed. CONNECT WITH NATASHA | |||
| 06: Sync Your Business to Your Cycle With Berri | 12 Feb 2020 | 00:38:28 | |
Berri is a period coach & PMS nutritionist that teaches women how to have pain free periods and optimize life in flo. Calling all female entrepreneurs…nothing is TMI in this one as we’re talking all about periods! You’re going to love how Berri drops so much knowledge to help us get in sync with our flo. Berri and I chat about when to be internally or externally focused, how to control your workload before it gets chaotic, the potentially harmful effects of birth control, PMS nutrition, and ultimately how to honor your cycle and your body each week of the month. My NEW Shine on Stories course Connect with Berri on Instagram or her website CONNECT WITH ME | |||
| The Secret to Aesthetic Video Edits for TikTok, Reels, & Shorts (Simple Video Systems Series Part 1) | 29 Jan 2025 | 00:19:06 | |
Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Ever feel like your video content just doesn’t measure up, or wonder how others make their TikTok, Reels, and Shorts so visually cohesive and on-brand? The secret lies in creating a video mood board—your ultimate system for aesthetic, branded edits! In this first episode of the Simple Video Systems series, I’ll walk you through exactly how to create a video mood board that acts as your go-to guide for editing. Say goodbye to overthinking and wasted time, and hello to effortless, stunning content that reflects your brand’s unique vibe. What You’ll Learn:
This episode will teach you how to create scroll-stopping content by organizing your visuals and edits into a cohesive, time-saving system. Whether you’re filming for TikTok, Reels, or Shorts, this step-by-step guide will help you elevate your video content and stay on-brand every time. Let's dive in!
EPISODE RESOURCES: Grab your Video Mood Board Workbook: https://shinewithnatasha.myflodesk.com/simple-systems CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ | |||
| 05: Navigating Entrepreneurship, Mental Health, and Rest with Karsen Murray | 29 Jan 2020 | 00:55:15 | |
Karsen is bipolar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine. Karsen and I started out as Instagram friends and then became in real life friends from the first time we met – we got deep with each other quickly and we’ve been friends ever since! You’re going to love my conversation with Karsen as she shares about when and how she was diagnosed with bipolar disorder and how her diagnosis has played into her role as an entrepreneur. We also chat about how she started her business, Hype Gal; how to really find what you love vs. doing everything; the practices she uses to create rest and margin in her life; how being cute in your email subject lines is a no-no, and so much more!! FREE Tasha's Toolbox and Strategy Kit Connect with Karsen on Instagram @hypegal.co CONNECT WITH NATASHA | |||
| 04: Balancing Female Friendships as an Entrepreneur with Danielle Bayard Jackson | 15 Jan 2020 | 00:33:19 | |
Danielle Bayard Jackson is a publicist, author, and certified women's coach. As a multi-passionate woman, she balances several roles with one objective: to help women be SEEN. At her PR agency. STRIDE Media Group, she helps female entrepreneurs connect with media outlets. As a friendship coach at The GIVE IT A REST Movement, she helps millennial women connect with other women for companionship and support. Danielle is one of the people I look up to the most because she juggles so many things and she’s amazing at all of them. I really think you’re going to appreciate all the expertise she has to offer in today’s episode. She and I chat about networking as an introvert and extrovert, how to lead with the most important stuff when introducing yourself, combatting loneliness as entrepreneurs, understanding that friendship is not natural and it takes work, and so much more. FREE Tasha's Toolbox and Strategy Kit Connect with Danielle on Instagram @girlgiveitarest or on her website CONNECT WITH NATASHA | |||
| 03: Business Besties Spill Our Biggest Lessons with Sarah Williams | 01 Jan 2020 | 00:32:46 | |
Bravery and boldness beats planning and strategy every time. Sarah Williams is the owner of Rebel Office, an online resource and community platform for ambitious, female entrepreneurs embracing the laptop lifestyle and using their businesses as a platform to design their dream life. Sarah's made it her mission to help online entrepreneurs beat the stats, overcome what's holding them back and achieve their wildest dreams. Sarah is my business bestie and the one I turn to when I need support. She and I met in a group program that took a face plant about halfway through which forced us to have to rely on each other. We’ve been each other’s coaches, best friends, and worked in each other’s businesses at times. Today we’re welcoming you to sit in on a conversation about some of the biggest lessons we’ve learned along the way – the good, the bad and the ugly. We share how we determine what to charge for our services, the ways to attract the right people, how saying no is empowering, where to put your energy to have the most growth in your business, and lots more! FREE Tasha's Toolbox and Strategy Kit Connect with Sarah on Instagram @sarahwilliams207 and @rebeloffice CONNECT WITH NATASHA | |||
| 02: How To Bring Your Purpose To Life Through Entrepreneurship with Quinn Tempest | 01 Jan 2020 | 00:52:26 | |
We don’t find our purpose, we create it. Quinn Tempest is an entrepreneur and brand strategist based in Phoenix, Arizona. She helps entrepreneurs and small business owners uncover their unique purpose and bring it to life in everything they do in their business - both online and off. She is the founder of Create Your Purpose℠, a philosophy, mindset, and a membership community made up of like-minded entrepreneurs dedicated to living their lives and building their businesses on purpose and with purpose. Her expertise is in branding and holistic digital marketing strategy, and she’s a highly-rated speaker and workshop leader at conferences and organizations around the country. Quinn has been such a huge part of my business and I’m so excited to have her on the show today. She’s my mentor, has influenced much my growth and I’m incredibly blessed to be a part of her community. We chat about how Quinn always dreamed of being an actress, her first job after acting that led her to becoming an entrepreneur, how a year long yoga training helped her reset and recharge, all the steps she took to create the business she has now, some of her best tips for Instagram and email marketing, and so so much more! FREE Tasha's Toolbox and Strategy Kit Connect with Quinn on Instagram @quinn.tempest CONNECT WITH NATASHA | |||
| 01: Showing Up As Your Best on Stories and Lives with Avery Yaktus | 01 Jan 2020 | 00:30:46 | |
Video is where social media is going and showing up for stories and lives is going to set your business apart! Avery Yaktus is a business coach that helps female entrepreneurs launch and scale their business on social media with her 3 step accelerator framework. I loved my conversation today with Avery talking all things stories and lives. Avery holds nothing back in this episode packed with helpful tips, tricks and advice. We chat about strategies for showing up in stories, using stories to have a successful launch, is there such thing as being too vulnerable?, how to show up when you don’t feel like it, owning your mess ups and so much more!! FREE Tasha's Toolbox and Strategy Kit Connect with Avery on Instagram @avery.yaktus CONNECT WITH NATASHA | |||
| Trailer | 13 Dec 2019 | 00:02:18 | |
Natasha, founder of Sol Studio Marketing and host of The Shine Online Podcast, welcomes you into the conversation with some of today’s brightest entrepreneurs. Listen in as they share their real, honest journeys as business owners as well as their best tips and advice. You’ll leave feeling empowered to run your business in the way that feels right to you. Let’s shine together. | |||
| Video content is changing... what's working on social media for business in 2025 | 08 Jan 2025 | 00:19:40 | |
Video content is changing, and in 2025, success on social media for business means adapting to new strategies. In this episode, I'm breaking down what’s working for my clients and me.
Discover why hyper-specific content tailored to your ideal audience is the key to standing out, and why platforms like LinkedIn and YouTube are the rising stars of the social media marketing world. Say goodbye to wide-net strategies like trending audios and clickbait, and learn how to focus on authentic connection and value-driven content.
Whether it’s longer short-form videos, unexpected hooks, or storytelling techniques, this video is packed with actionable tips to help you crush your video content strategy and grow your online business in 2025.
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| Is ManyChat Still Relevant in 2025? Pros, Cons, and Tips for DM Automation | 11 Dec 2024 | 00:15:48 | |
Is ManyChat still relevant in 2025?
In this episode, I break down the pros and cons of Instagram DM automation, how ManyChat works, and whether it's still relevant for your 2025 strategy. I'll be sharing client examples, my personal approach, and tips to make the most of ManyChat without sacrificing authentic engagement.
If you're curious about boosting your 2025 social media strategy with DM automation, this episode is for you!
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| How to Convert Your Social Media Followers into Customers and Clients in 2025 | 04 Dec 2024 | 00:15:55 | |
Struggling to turn your social media followers into paying customers and clients? In this video, I’m revealing four powerful strategies to help you convert those quiet social media lurkers into engaged leads and sales, all while staying authentic to your brand.
If you’ve ever wondered why some businesses consistently have people lining up to buy while others struggle, these strategies will change the game for you.
Here’s what we’ll cover:
Whether you’re a business owner, content creator, or marketer, these proven methods can work independently—or together for maximum impact. Let's dive in!
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| How to Start an Email List from Scratch: Choosing a Platform, Email Ideas & Templates | 20 Nov 2024 | 00:10:08 | |
Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50
Ready to build an email list from scratch? In this video, I’m breaking down the essentials of starting your email list! From choosing the best platform for your needs to brainstorming email content ideas and using ready-made templates, I’ll guide you through every step. Whether you’re just getting started or need a refresh, you’ll learn how to set up your email list to attract and convert subscribers to buyers from day one.
EPISODE RESOURCES: CONNECT WITH NATASHA: | |||
| How to Grow an Email List & Drive Sales Using Flodesk + Social Media Video Content | 31 Oct 2024 | 00:18:10 | |
Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50
Want to grow an engaged email list that drives results? In today’s episode, I'm sharing my step-by-step approach to using video content to build your email list and increase conversions. We’ll cover how to create simple, effective opt-ins, craft calls to action that actually work, and promote your email list seamlessly across social platforms. Keep listening to learn how to treat your email list as its own offer and keep subscribers engaged from the start. Plus, grab my free Flowdesk template to get started right away!
EPISODE RESOURCES:
CONNECT WITH NATASHA:
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| How Many Social Media Accounts Does Your Business Really Need? | 23 Oct 2024 | 00:12:25 | |
Should you turn your personal social media account into your main business account, or is it better to keep them separate? This is one of the most common questions I get as a video content strategist who has been in the social media landscape for years.
In today's episode, I’m sharing my framework to help you decide the best setup for your business, whether you're a creator, a small business owner, or running a brand bigger than you. You’ll learn why having one brand account can streamline your content creation, how to manage multiple accounts without the overwhelm, and when keeping things separate makes sense.
If you're ready to simplify your social media approach and avoid burnout, this episode is for you!
CONNECT WITH NATASHA: | |||
| How Cycle Syncing Transformed My Business (And Life!) | 16 Oct 2024 | 00:14:03 | |
Cycle syncing has completely transformed the way I run my business, and today I'm sharing exactly how! I've been aligning my business and life with my menstrual cycle for over 5 years now, and I'm telling you, the transformation has been INCREDIBLE. In this episode, I'm pulling back the curtain and sharing EVERYTHING about how I've used cycle syncing to revolutionize my business (and honestly, my whole life). If you've ever felt like you're fighting against your body's natural rhythms or struggling with inconsistent energy levels, this episode is for YOU! Here's what we're diving into:
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| Ultimate Video Podcast Guide: Upgrade Your Podcast to Video in 2024 | 04 Sep 2024 | 00:15:50 | |
Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Video podcasting has taken the internet by storm (and for good reason)! According to a study conducted by Spotify, the number of video podcast monthly active users has grown by 40% year-over-year globally. That's why today's episode is all about how to start a video podcast on YouTube in 2024. Whether you already have a podcast, or are looking to start one from scratch, this episode is breaking down the equipment you need for your podcast setup (without breaking the bank), how to record high quality audio and video, as well as tips and strategies for marketing your video podcast. You'll learn:
What are you waiting for?! Upgrade your podcast to video in 2024 with this beginner-friendly Video Podcast Guide. Let's dive in! EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| The Truth About Consistency: I Hit 10K on YouTube Without Posting Weekly | 25 Jun 2025 | 00:15:47 | |
Consistency. Everyone says it’s the key to growing on social media—but what if you’re not posting every week? What if your content calendar is… chaotic at best? In this episode, I’m pulling back the curtain on my own YouTube journey—how I hit 10,000 subscribers despite being inconsistent with uploads. But more importantly, we’re digging into what consistency actually means, why creators struggle with it, and how you can stay consistent without burning out or chasing every trend. You’ll Learn:
Whether you're a content creator, business owner, or someone trying to finally stick to your content plan, this episode is packed with real talk, practical tips, and mindset shifts to help you show up in a way that’s sustainable and strategic.
EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/consistencyonsocial
CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ | |||
| Creating Video Content for Multiple Offers: A Step-by-Step Guide | 21 Aug 2024 | 00:09:04 | |
Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ So you have multiple offers and ideal clients... and you're wondering how to create video content for all of them – that's exactly what we're diving into in this week's episode. In this episode, I'm breaking down a step-by-step approach to creating a versatile video content strategy for marketing multiple offers to different ideal client types – and no, the answer isn't trying to promote all your offers at once. You'll learn:
Stop feeling scattered and start creating intentional video content that speaks directly to your ideal customers. If you want to learn how to make your video content work smarter, not harder – this episode is for you!
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| Monetizing Your Influence as a Creator: Steal My Blueprint for Consistent Brand Partnerships | 14 Aug 2024 | 00:16:51 | |
Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ As a creator, navigating the world of brand partnerships can be overwhelming. After years of growing my personal brand and transitioning into a season of self-management, I’ve developed a system that has helped me consistently secure brand deals. This isn’t about quick wins—it's about building meaningful, long-term relationships with brands that align with your vision and audience. I’ll dive into:
I’ll also reflect on some mistakes I’ve made, and how I’ve refined my process to focus on quality over quantity. Whether you’re managing your brand solo or just want to get smarter about your creator business, this episode is packed with practical advice and lessons learned from my own experiences. Let's dive in!
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| Trending Events on Social Media: When to Post and When to Hold Back | 07 Aug 2024 | 00:17:05 | |
Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode. Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise. We'll dive into:
Regardless of whether you're a social media manager, personal brand, or CEO, it’s important to understand the complexity of how social media is affected by pop culture, news, and politics.
EPISODE RESOURCES: Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ== The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/
CONNECT WITH NATASHA: | |||
| Normalizing Guilt-Free Social Media Breaks: How to Return Energized and Maintain Momentum | 31 Jul 2024 | 00:19:47 | |
Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ And it's about time we as business owners begin to normalize taking breaks from social media.
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| Future-Proof Your Marketing with THIS Proven Long-Form Content Strategy | 17 Jun 2024 | 00:19:46 | |
I am FULLY in my long-form content era, and I feel like every business should be creating long-form content right now.
In today's episode, we're diving into my long-form content strategy case study style. We'll be going into my podcast and YouTube long-form content strategy, the results I've seen so far, my entire workflow and how I approach my long-form content, and some tips you can hopefully steal for yourself if I can convince you to go all in with long-form content. Let's dive in!
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| The Ultimate Guide to Video Length: Maximize Engagement on Every Social Media Platform | 05 Jun 2024 | 00:21:11 | |
Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.
In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize engagement on EVERY social media platform.
If you're struggling to find the perfect video length for Instagram, Facebook, YouTube, TikTok, and more - look no further! This episode is filled with actionable tips and advice that will give you insight into how short clips can captivate your audience on TikTok, while longer videos can enhance your YouTube presence. Grab a warm beverage because the tea is piping hot!
EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| Rinse and Repeat Video Creation That Gets You Results WITHOUT the Burnout | Join the 3-Day Video Confidence Challenge | 23 Apr 2024 | 00:11:24 | |
Want to easily create a month of videos in 3 days that drive community engagement? Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge. As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!
Sign up for the free challenge for quick video exercises and daily tasks to help you leverage the power of video marketing without burnout. (no trends or quick hacks required). https://www.videoconfidencechallenge.com/
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp
If you've already signed up for the challenge in years past, you will want to sign up again as it's been completely revamped with new content. This challenge is 100% self-paced and evergreen so you can complete it on your own time.
CONNECT WITH NATASHA: | |||
| DOUBLE Your Social Media Engagement With These 3 Video Hooks | 10 Apr 2024 | 00:08:52 | |
How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales. That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook. We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be sharing with you how you can apply these hooks to each of the 3 different types of original video content (talking videos, quote videos, and storytelling videos).
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| Cut Your Video Content Creation Time IN HALF With 3 Proven Low-Lift Strategies | 03 Apr 2024 | 00:10:11 | |
Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies! EPISODE RESOURCES:
CONNECT WITH NATASHA: | |||
| The Faceless Instagram Account Trend is a SCAM! Here's Why. | 25 Mar 2024 | 00:08:48 | |
Hot take: the faceless Instagram account trend is a SCAM. If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion). Keep listening to find out why.
EPISODE RESOURCES: CONNECT WITH NATASHA: | |||
| Instagram Carousels Aren’t Dead (You’re Just Using Them Wrong) | 28 May 2025 | 00:20:41 | |
Think Instagram carousels are outdated? Think again. In this video, I’m breaking down why carousels are making a serious comeback on Instagram — and how most people are using them wrong. If you’ve been relying solely on Reels or feel burnt out by short-form video, this is your sign to bring carousels back into your strategy the right way. You’ll learn:
Whether you're a coach, service provider, or content creator — this is your crash course on how to make carousels work with your video content, not against it.
EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/reelsvscarousels
CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ | |||
| Exposing My Social Media Strategy for 2024 | 13 Mar 2024 | 00:16:22 | |
Today I'm exposing my social media strategy for 2024!
EPISODE RESOURCES:
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| 111. Launching Soon? Don't Forget These 3 Things! | Video Sales School | 01 Nov 2023 | 00:14:25 | |
This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing. As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in! EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to Episodes 1 -3 of the Video Sales School Series: Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw | |||
| 102. Using Threads to Build Community and Support Your Current Content Strategy | 26 Jul 2023 | 00:18:15 | |
Is Threads a game-changer, or just another app adding to the noise in the social media world? In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio. If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app. EPISODE RESOURCES: Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw | |||
| 99. How to Post Non-Business Content on Social Media This Summer Without Compromising Your Strategy | 05 Jul 2023 | 00:12:48 | |
If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business. But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible. Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target. EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw | |||
| 98. Unlocking 10K Monthly Podcast Downloads: How I Grew My Podcast With Mostly Organic Growth | 28 Jun 2023 | 00:29:28 | |
Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program. Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode! EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw | |||
| 91. Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics | 10 May 2023 | 00:10:34 | |
Here's a hot take - your IG Grid doesn't need to be aesthetic or perfect. While having a Grid that is organized and consistent is important, a piece that I often see people forgetting about is the overall profile experience. People often focus so much on the content that they're creating without realizing that their profile experience is just as important - if not MORE important - and it could also be why you're struggling with slow growth, low engagement, and low sales. Keep on listening to learn more about how to create the ultimate profile experience for your target audience using my proven methodologies from my core program the Video Content Camp. I'm going to be diving into what your profile experience is, how to audit your current profile experience, and actionable steps you can take to maximize your profile experience so you can begin to see an increase in growth, engagement, and sales in your business. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://www.youtube.com/watch?v=ZGIx5lgC5O4 YOUTUBE VIDEOS MENTIONED: Strategic Ways to Use Grid Pinning: https://www.youtube.com/watch?v=tC0UHK_HH6w CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw | |||
| 83. Have the Audacity to Show Up! She Landed Her Biggest Podcast Interview AND Created a More Diverse Stage | 22 Mar 2023 | 00:38:03 | |
How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be heard. Sonia Thompson, the founder of the Inclusive Marketing podcast, and an inclusive marketing strategist, consultant, and educator, walks us through the IG Live and DM that sparked a bigger conversation on the lack of diversity and representation in conference panel lineups - and ultimately led to her landing her biggest podcast interview yet, and created a more diverse stage. CONNECT WITH SONIA: https://inclusivemarketing.co/category/podcast/ https://www.soniaethompson.com/about-sonia-thompson/ https://www.instagram.com/soniaethompson/ EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw | |||
| 71. Be a Creator, Not an Influencer: Using Social Media as a Business Owner | 14 Dec 2022 | 00:12:24 | |
Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why? Because they’re prioritizing the wrong things. Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers. You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence. WORK WITH NATASHA: Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw | |||
| 65. When to Pause in Business with Karsen Murray | 03 Aug 2022 | 00:57:17 | |
Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine. In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we’ll also talk about knowing when it’s time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we’ll let you in on what we're going to be doing during our pause. Keep listening for more! CONNECT WITH KARSEN: On Instagram: @karsenmurray Website: https://karsenmurray.com/ CONNECT WITH ME: | |||
| 64. 3 Steps To Legally Protect Your Business | 27 Jul 2022 | 00:39:21 | |
Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship.She is also the founder of Coaches & Company, a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Crème de la Crème, a Verified Online Business Registry & Searchable Directory with the goal of making it easier to find & collaborate with vetted, qualified, & professional service providers in business. In this episode, Yasmine will tell us a bit more about her business, her entrepreneurial journey, and how the pandemic has affected this. Besides this, we’ll chat about the legal aspects of starting a business and the nuances of infringement and intellectual property. Last but not least, we’ll discuss the things you need to think about when scaling your business. Keep listening to hear more from Yasmine! CONNECT WITH YASMINE: On Instagram: @yasminesalemhamdan & @coachesandcompany Website: https://www.coachesandcompany.com/ CONNECT WITH ME: | |||