Explore every episode of the podcast The Shinah Show
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Competition In The Calligraphy World | 04 Sep 2024 | 00:29:05 | |
“I’m still afraid to put myself out there because now there are so many more experienced calligraphers than there were back then.” - Shinah When you’re just starting out, you may think that NO ONE will want to pay you for your calligraphy – but in reality, you are so wrong. Not everyone wants to spend thousands of dollars to address their wedding invitations in calligraphy (but perhaps they ARE willing to spend a few hundred on an up-and-coming calligrapher who has the skills to get the job done). Join me on this episode of “The Shinah Show” as I share real life examples of beginner calligraphers who landed well-paying jobs just by putting themselves out there (and how they did it!). I’m also sharing the fears I hear from students all the time, and how to:
I have met COUNTLESS students who have feared competition & putting themselves out there. But once they did, they never looked back (and were soooo happy they did it!). I hope this episode inspires you to pursue your creative passions and be your truest self. FREE WORKSHOP:
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| Growing A Biz With No Social Media | 28 Aug 2024 | 00:28:50 | |
“I’m no longer afraid to put myself out there... Because of my hearing loss, I’ve always been a little intimidated by new people. But calligraphy has given me a great deal of confidence. And I’m proud of my work.” - Amanda Nicole Borne There’s SO MUCH VALUE in our conversation, including:
Amanda took our calligraphy courses during the pandemic, despite both her and her husband losing their jobs… and she says the investment was “Absolutely worth it. It’s not like taking a trip, where you do it once and then only have the memories. I learned a SKILL that I can use for the rest of my life.” FREE WORKSHOP:
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| Marketing Director to Artist & Calligrapher | 03 Jul 2024 | 00:36:21 | |
“What if it goes RIGHT?!?” Jana Ricci began her company “Fishtail Flourish” after stepping away from a 6-figure career as a Director of Marketing. Finally giving herself permission to do something for herself, she became immersed in my calligraphy courses during COVID - and never looked back. Jana spends a lot of her time in (go figure) the small town of Fishtail, Montana. Tapping into her “posse”, she quickly picked up a job teaching calligraphy and spreading her love of calligraphy within her community. These days she can be found around town hosting classes, networking, and creating commissioned pieces for individuals as well as charity events.
It is so important to hold the belief in yourself that you can succeed FIRST - then everything else will fall into place. I hope this inspires you to do so. Ready to take your creative business to the next level?! My Biz Starter Guide Course is open for enrollment right now through July 7th, 2024!
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| Your Want Muscle | 17 May 2021 | 00:12:55 | |
“Is it easy for you to know what you want?” - Shinah Picture this: you wake up and realize that you have an entire day to yourself. You can do literally anything — you have no responsibilities or obligations. Do you know right away what you would do? Or do you feel lost or anxious just thinking about it? How you answer these questions depends on how strong your ‘want muscle” is. What the heck is a want muscle, you ask? I define the want muscle as the ability to be deeply connected to what you truly desire at any given time, free of outside influences. If you have a strong want muscle, you definitely have some good ideas about what you want! You could probably name a list of things right now if I asked you. You’re probably really decisive and have no trouble being the one to pick a restaurant for a date! On the other hand, if you have a weak want muscle… making decisions is probably a lot more difficult for you. You may even struggle to figure out exactly what it is that you even want! Chances are you’re happy to go along with the crowd, instead of choosing the things that would actually bring you the most joy. My want muscle was so weak that I spent ten years of my life as a lawyer... even though it made me miserable! The want muscle is a concept I learned from a coach of mine, and it totally changed my mindset. Because you know what you can do with muscles? You can build them up and strengthen them. No need for a warm-up, we can start working that muscle right now! All you have to do is hit play! Tune into this episode of The Shinah Show to find out:
Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode! FREE WORKSHOP:
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| Worries About Waste | 10 May 2021 | 00:16:37 | |
“I was just really afraid to waste anything, and it was holding me back from trying a lot of things in my life.” - Shinah Fear of “waste” and letting go of the things that bring you down can prevent you from finding the things that light you up! Fear of wasting something (time, money, effort, etc) is what keeps people in jobs that they hate. It’s what keeps people in bad or even abusive relationships. It’s what keeps people from switching their majors in college, even after they’re totally sure that their first choice was the wrong one. The idea of “waste” is something I’ve struggled with for my entire life. It’s definitely what kept me practicing corporate law even when I KNEW that it made me miserable. I held off on quitting for so long because I’d put ten years into studying law, taking the bar exam, and building my career. I thought that if I quit my job and tried to do something else instead, all of those years would have been a waste. A waste of all that time. A waste of a ton of money. A waste of a huge amount of effort. Letting go of something you’ve spent a lot of time on can feel wrong, or uncomfortable, or even scary. But I’m here to tell you: you’ve gotta do it! Leaving my work as a lawyer ended up being the best possible thing that I could have done. I’m so much happier as a creative entrepreneur than I ever was as a corporate lawyer! I know this is a topic that affects a lot of you as well, because every time I talk about my programs I get messages from people talking about their fear of waste. Your fear of waste may not be keeping you from anything as drastic as switching careers, but I can promise you that it’s holding you back from something that could potentially bring you joy. So let’s dive in and talk about exactly why fear of waste should NOT be the thing that holds you back from creative expression and exploring your interests! Tune into this episode of The Shinah Show to find out:
Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode! FREE WORKSHOP:
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| Don't Find Your Passion! | 03 May 2021 | 00:13:01 | |
“Stop putting such a burden on yourself to find your ‘passion.’ Maybe just go find yourself some passionate practice!” - Shinah In this episode, I’m going to debunk a myth. The myth of passion. Our society has some really strong beliefs about the nature of passion. It’s supposed to be this thing that ties us to our innate purpose in life — think of examples like Mozart or LeBron James. Passion is supposed to be this thing that lives inside us and draws us to our fate — and once we find that destiny, we’re supposed to somehow just excel at it automatically! For the longest time, I felt like there was something wrong with me, because I never seemed to have that passion. In my last episode, I mentioned that I tried a long list of creative pursuits and never really felt passionate about any of them. I tried woodworking, painting, making jewelry… you name it. None of it ever lit me up. And I didn’t discover any hidden, amazing talent. Maybe you feel the same way and don’t really have a creative outlet that sparks your interest. But here’s the thing: I just hadn’t developed mine before I tried calligraphy. And I wasn’t a total pro when I first started, either! So, let’s reframe the thinking about passion: passion is not something you find somewhere. It’s not your soulmate. It’s not out there waiting for you and it’s not your destiny. The truth is that creative passion is something that you cultivate through practice. And in the latest episode of The Shinah Show, I break down the how and why of unlocking it! Tune in to find out:
Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy Facebook: facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw FREE WORKSHOP:
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| Life-Changing Calligraphy | 26 Apr 2021 | 00:13:27 | |
“After I quit law and started exploring creatively on purpose… this felt different to me.” - Shinah Before discovering creativity, I worked as a corporate securities lawyer (which is as boring as it sounds), working incredibly long days. Before quitting law, I was yearning for some sort of creative expression or outlet in my life. I explored many, many different creative things before falling in love with calligraphy and eventually turning it into a super-successful business. So, some of you may be wondering — why calligraphy? That’s exactly what I’m going to explain in this episode of The Shinah Show. To do that, I want to break down the way that I approached creativity during three very different eras in my life: while I was still working as a lawyer, while I was in my ‘discovery phase’ after quitting law, and after I found my calling as a calligrapher and calligraphy teacher. Before I quit law, I tried a long list of things like jewelry-making, watercolor painting, and woodworking, without really finding a level of connection. Let’s just say that I dabbled — I’d try something out, maybe stick with it for a few weeks or months, and then let the supplies gather dust in a closet somewhere. It wasn’t until after I quit law that creativity started to feel more... intentional. It felt like I was exploring on (and with) purpose — and accepting an invitation to myself to learn from my explorations. And that shift in mindset? It was exactly what I needed to open myself up to really discovering the creative pursuit that would light me up! Tune into this episode of The Shinah Show to find out:
Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy Facebook: facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode! FREE WORKSHOP:
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| Almost-Million-Dollar Calligraphy Business | 19 Apr 2021 | 00:22:11 | |
“I was raised to think that there was only one path that I could take… the traditional corporate path.” - Shinah So, how exactly does someone with absolutely zero business or artistic training launch and grow an almost-million-dollar business as a creative entrepreneur? If I hadn’t done it myself, I’d be just as confused as you! In this episode, I dive more deeply into the nitty-gritty details of how I transformed from an unhappy corporate securities lawyer to an unsure wannabe creative entrepreneur to a wildly successful calligraphy artist and teacher who loves what she does. (And since I love breaking things down, we’re going to tackle my story in three parts!) My story starts back in childhood. I grew up with the idea that there was one path I needed to take in order to be successful. You know the one: study hard, get straight As, get into the best school I could, and land a prestigious job and financial stability. As you can probably tell, perfection was a major theme during that period of my life. To be honest, it never even occurred to me that there were other ways to be truly successful. I never really stopped to think about what I actually wanted my life to look like. So, I took that path. I went to Harvard, got my law degree, landed the job… and felt completely miserable. Until I decided to do something about it. The rest of the story? You’ll have to listen to find out! Tune into this episode of The Shinah Show to find out:
Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode! FREE WORKSHOP:
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| Prisoner To Your Identity | 12 Apr 2021 | 00:15:39 | |
“In this episode, I’m going to share with you the one shift in thinking, the one mindset trick that has allowed me to do this — build a hugely successful creative business.” - Shinah Fact: the way that you think of yourself and your capabilities can make or break you as you go after your creative dreams Scary but true! I want to share with you the one major mindset shift that has allowed me to build a hugely successful creative business that lets me live the life I want to live… when I had ZERO experience doing anything like it before. But first, let’s get one thing clear: life doesn’t become perfect once you do something creative for a living. Being an entrepreneur has its own challenges and anxieties, and it’s not a simple 9-5 gig. Being your own boss doesn’t solve all of your problems — it just changes the shape of the problems you face. But... it can also change the way that you think about yourself. I used to think of myself as pessimistic, risk-averse, and SO NOT a businessperson. Now, I think of myself as someone who is constantly growing, learning, and getting stronger. I no longer see failure as a reason to stop trying. I see possibilities and challenges as fun, instead of intimidating. Being an entrepreneur changed the way I think about myself, because it also changed the way I THINK. Taking multiple risks has helped me learn how to take calculated, educated risks. Making sales and building my network has given me new confidence in my entrepreneurial abilities. Point being: the limiting beliefs you experience now may not be true. And if they ARE, they sure don’t have to stay that way! Tune into this episode of The Shinah Show to find out:
Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode! FREE WORKSHOP:
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| Life as a Lawyer v. Calligrapher | 05 Apr 2021 | 00:12:22 | |
“I actually don’t set an alarm in the morning. I just kind of wake up naturally whenever I want to wake up.” - Shinah I’m Shinah, a former corporate securities lawyer turned full-time calligrapher and calligraphy teacher. My entrepreneurial journey could not have surprised anyone more than it surprised me. Look — I practiced the most boring type of law imaginable before launching my business, Crooked Calligraphy, five years ago. I’d never really considered myself creative, or entrepreneurial, or an artist. I wound up studying and practicing law because I thought that’s what I had to do. And once I was officially a lawyer, I thought that was it — I was stuck in this career that didn’t totally fulfill me or light me up… for the rest of my life. I am here to tell you: I was NOT stuck… and neither are YOU. Your brain may be telling you that your dreams are out of reach. That you won’t be able to make money or support yourself by following your passion. That the risk of taking that leap into trying to build your ideal life is way too high. And that’s why I am launching this show. I want to explain how I made the transition, share the lessons I’ve learned along the way, and support you in your own journey to building the creative life that you’ve always wanted. Tune into this episode of The Shinah Show to find out:
Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode! FREE WORKSHOP:
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| Introducing: The Shinah Show! | 25 Mar 2021 | 00:08:09 | |
“I used to feel like I was living my life for other people, and now I’m more true to myself than ever.” - Shinah Hi! I’m Shinah, a former corporate securities lawyer turned wildly successful calligrapher and calligraphy teacher — yes, you read that right. How exactly does someone with zero business or artistic training launch and grow a $900k business and build a life full of creativity and freedom? That’s exactly what this show is going to explore. Every week, I’ll share a lesson that I learned along my journey. I spent a lot of my life believing that there was only one way to be successful (hint: it had nothing to do with creative fulfillment). I studied hard in school, took all the right extracurriculars, got into Harvard, got my law degree, got a job… and felt completely miserable. Starting my own creative business took a lot of trial and error. I needed to learn everything as I went along. I made some mistakes before figuring out where my zones of genius lie. And it was all incredibly worth it! Maybe you feel like you’re stuck in a life that doesn’t light you up inside. Maybe you’re craving more creativity, but you don’t think you’re “artistic” or “talented” enough to really go after it. Here’s some good news: you are NOT stuck. You CAN follow your dreams — and succeed wildly! I’m living proof. And that’s why I decided to launch this show. I want to show people that they CAN break out of the unfulfilling routines and get more creative joy in their lives! I want to break down my transition, step-by-step, from someone who thought she had to live in a box that other people had built for her… to someone who believes she can create WHATEVER life she wants for herself. I want to share the lessons and tips that I learned on my journey. I want to be real and transparent about the struggles I went through and how I overcame them. And I want to support you in your own journey to unleash your creativity and true self-expression. Because life can be amazing. Let’s make it happen! Subscribe now and never miss a single step on this journey. It all starts here. Highlights:
Links: Learn calligraphy with me: www.freecalligraphyworkshop.com Follow me! Instagram: @crookedcalligraphy facebook.com/crookedcalligraphy Show notes can be found at theshinahshow.com Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode! FREE WORKSHOP:
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| Starting My Biz All Over Again | 26 Jun 2024 | 00:41:34 | |
I broke into the calligraphy industry at one of the most ideal times.
Stepping into any industry is difficult – but with the right formula of offerings, marketing and operations, you can easily get your foot in the door, no matter what types of clients you are serving! I have learned SO MUCH over my 8 years as a business owner – and one of the biggest lessons has been to pay it forward. I would have never gotten to where I am today without those who have gone before me sharing the necessary know-how to do so. I hope this episode makes business feel more doable and inspires you to take the leap and go after your dreams! FREE CALLIGRAPHY BIZ SUMMER SCHOOL - My Calligraphy Biz Summer School is still in full swing! I'm teaching 3 weeks of foundational business lessons, resources and mindset reframes, to help you get closer to your calligraphy dreams Register right HERE FOLLOW SHINAH:
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| Is There Room For More Pro Calligraphers?? | 19 Jun 2024 | 00:24:55 | |
So you want to start a calligraphy business – that’s awesome! But wait… are there too many calligraphers out there already that it’s going to be impossible to create your own space and stand out in this industry?
There are SO many ways for you to profit from calligraphy, and so many different pockets of customers out there you probably haven’t thought of that never knew they needed you - you just have to get out there and be brave! Register right HERE FREE WORKSHOP:
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| Busting The "No Time" Myth | 12 Jun 2024 | 00:34:08 | |
Who has ever said, “I’d LOVE to do that – but I have no time!”
I’m excited to show you how you can take control of your time, and finally be able to find activities that light you up. You’ll find yourself eager to get back to them that you’ll magically find more free time throughout your day. FOLLOW SHINAH:
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| Reality of a 10K Calligraphy Job | 04 Jun 2024 | 00:30:10 | |
350 place cards, 110 welcome cards, 40 table cards, and 8 menu templates later… I just completed my first $10k corporate calligraphy job in quite some time - And I am TIRED… Trust me, I don’t say this to brag – I say it to show all of you aspiring creatives and calligraphers that these jobs ACTUALLY exist. It’s not uncommon to find big brands with a company portfolio requiring calligraphy for their signature events (and this client just happens to be one of them). I want to be clear:
But little by little, all those local events, orders received from family, and chances to hone your skillset build up your resume - so you CAN land those high-paying once-in-a-lifetime jobs.
I can’t wait to eventually share ALLLL the things I’ve learned through this extremely high-pressure, but very realistic, corporate calligraphy job (and my best tips to help you land one too!).
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| Making Your First $100 With Calligraphy | 29 May 2024 | 00:33:07 | |
Imagine if listening to this podcast *right now*, could change the entire trajectory of your life??
Doing it messy is STILL doing it – and Magda’s story is such a great example of just that. You don’t have to always need a perfectly laid-out plan – as long as you are open to the possibilities in front of you and the journey ahead of you, I am so incredibly proud of how Magda has put herself out there - and I know her journey is just getting started! Follow Magda on Instagram @magdalenamaria_calligraphy
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| Perfectionism Failed Me | 21 May 2024 | 00:29:02 | |
Growing up as a first-generation Korean-American, I was raised to believe that meeting “perfect” milestones would make me happy. There was never any letter other than an A on my report cards, a number other than 1600 on my SATS (and PSATS), or a university I attended with a ranking less than #1 in the nation (ok, don’t hate me – I promise it’s not all sunshine and rainbows).
I hope this episode speaks to all of you with perfectionist tendencies, and shows you that we ALL need to give ourselves a little more grace, a little less judgement, and a damn chance to rest sometimes. FREE WORKSHOP:
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| Season 3: "Anti-Perfectionism" | 15 May 2024 | 00:35:27 | |
I’m back for Season 3! “I’m realizing that this is my damn business, and I can take it in any direction I want.” - Shinah The theme for this season is ANTI-PERFECTIONISM
In this episode, I catch you up on:
Read the full Manifesto right here 👉 shinahchang.com THANK YOU for being here! I’ve got some exciting episodes planned for the future, and I’m so thankful that I get to be in your earbuds each week =)
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| Making way for something new | 29 Feb 2024 | 00:18:20 | |
I’m taking a little break from the Podcast and here’s why… “This is the scariest thing I’ve ever done and I’m terrified.” - Shinah
In fact, I’ve created a brand-new FREE CALLIGRAPHY STYLE MONTH for March 2024. ✍️ So, if you want free lessons on how to think about style BUILDING BLOCKS, so you can level-up your CONFIDENCE and go after truly dreamy clients… SIGN UP RIGHT HERE.
And I don’t know exactly what it is yet. What I do know is that this new branch of my business will:
👉 I don’t even know what I’m selling yet in this new business, but if you wanna come along for the ride, come follow me on my Personal IG @shinahchang THIRD: Thank you for your support on this journey This podcast means so much to me, I’m so THANKFUL that you’re here, and I hope you’ll continue with me on this weird ride called life. 😉 FREE WORKSHOP:
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| How to Start a Calligraphy Business (Getting Customers) | 20 Feb 2024 | 00:37:26 | |
Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing!
I promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too! Read a Blog version of this Podcast right here!
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| A Message I NEED You To Hear | 21 Aug 2024 | 00:22:44 | |
Life is ALWAYS going to get in the way of your dreams. There I said it. I recently hosted my 'Calligraphy Business Inner Circle', where I gathered with a small group of students for an 8-week intensive to set them on their path towards entrepreneurship.
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| How to Start a Calligraphy Business (Legal & Financial Setup) | 14 Feb 2024 | 00:37:29 | |
I’m de-mystifying the legal & financial steps to officially setup your calligraphy or art business. “I promise, by the end of this episode, this stuff will feel less overwhelming and more DOABLE.” - Shinah If you’ve ever dreamed of making money with your art, but this scary logistical stuff is what’s stopping you, grab a notepad ‘cause we’re getting into the nitty gritty! LEGAL SETUP
FINANCIAL SETUP
Read a BLOG version of this podcast right here.
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| 13 Things You Didn't Know About Me | 08 Feb 2024 | 00:21:08 | |
Betcha didn’t know I was a huge fantasy nerd🤓… and other (maybe) interesting facts
Including:
Hopefully you feel like you know me a little better. If there’s anything that surprised you, or that you can relate to… DM me on Instagram and let me know! (Oh and here’s the brand-new Crooked Calligraphy website that I was obsessively working on today) --
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| How to Make Failure Less Scary | 31 Jan 2024 | 00:23:44 | |
What could you accomplish if you no longer feared failure?
Here’s what I do so that those feelings make me stronger, instead of crushing me:
Because the confidence that comes from being “successful” is a conditional and fragile thing… especially when compared to the quiet POWER of being willing to fail. ---
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| She Made More Money Than Her Husband (From Calligraphy!!) | 24 Jan 2024 | 00:29:39 | |
"I made more money than my husband, for the very first time in my life... with calligraphy!" - Priscilla Basilio, Crooked Calligraphy Student
Priscilla of Priscilla Basilio Design Studio has SUCH an inspiring story to share. ✨ She never imagined she could own a business, let alone grow it to replace her full-time income- and our calligraphy and business courses are what helped her along the way. ✨ Priscilla's IG @priscillabasilliodesignstudio
Modern Calligraphy 101, Modern Calligraphy 201 & our Pro Bundle are open for enrollment until Friday, January 26th at 11:59PM PDT!
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| Your Fear is Not Special | 17 Jan 2024 | 00:19:16 | |
If you’re afraid to follow your creative dreams, I’m going to give you some perspective today that will totally DISARM your fear (and it’s not what you might think). I’ve been encouraging people to go after their creativity in the form of calligraphy for 8 years now. I’ve sold courses that cost $500 or more – and I’ve also heard EVERY excuse under the sun why people don’t want to take that first step on their creative journey.
I hope this episode shows you that your fear is not that special – or unique for that matter. Don't buy its bullshit, and certainly don’t let it keep you from your dreams. There is still time to catch up & join in on the fun - all for FREE! Register HERE! ---
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| $1000 from her first Product Launch! | 10 Jan 2024 | 00:28:30 | |
Genell of @speciallyinked is a BRUSH PEN calligrapher (yes, not all calligraphers use pointed pen!) who started her calligraphy journey as a fun venture - unaware of her savvy marketing skills at the time.
If you’ve ever wanted to start a business but gotten stuck one way or another, you DON’T want to miss this powerful episode! Genell's IG @speciallyinked I’ll be going LIVE each day to teach interactive lessons & give you a solid foundation to begin your calligraphy journey (oh, and there’s also some SWEET prizes we’ll be giving away)! ** There's still time to join! Register HERE! ---
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| How to be More Creative in 2024 | 03 Jan 2024 | 00:28:44 | |
psst... Join our FREE 5-Day Calligraphy Challenge (starts Jan 14, 2024)
Being creative doesn’t have to overwhelm you and your life – you can find a balance all your own! **And if you’re looking for an easy way to bring a little creativity into your life in 2024, join me for my FREE “Newbie to Pro Calligrapher” Challenge January 14th-19th! I’m teaching FREE, simple lessons so you can learn calligraphy in bite sized pieces that keep creativity FUN! I’ll be going LIVE each day to teach interactive lessons & give you a solid foundation to begin your calligraphy journey (oh, and there’s also some SWEET prizes we’ll be giving away)! ** Register NOW so you can be sure to get your supplies before we start! See ya there! ---
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| Year in Review (The Lessons) | 13 Dec 2023 | 00:33:57 | |
Clarity can only come from Action
AND… I’m feeling really optimistic about the future. How? Because I know this year was all about growth. So I wanted to share my biggest lessons, that will be helpful for anyone trying to go after a more true and fulfilling life:
And the one lesson underneath it all…. COMPARISON IS THE ROOT OF ALL UNHAPINESS. I was so shitty to myself this year that I got really familiar with that negative, critical voice. I can recognize it immediately now and it’s ALWAYS triggered by comparing myself to:
Fortunately, we all have the power inside us to recognize that nagging voice of comparison and reframe it. I hope you recognize that power in yourself, even if just a little bit. ---
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| Year in Review (The Numbers!) | 06 Dec 2023 | 00:35:15 | |
I’m officially back from Korea, and settling back into my CEO role as I break down how Crooked Calligraphy has fared in the 10 months since I’ve dismantled & rebuilt it once again!
One thing has become overwhelmingly clear throughout this learning process - there are two ways of looking at EVERYTHING. And my yearn for perfection has sometimes made it difficult for me to see the “glass half full” side of things. After this year though, I’m learning to be a little less critical of myself - and PROUD of what I’ve accomplished! FOLLOW SHINAH:
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| Opening a Calligraphy Boutique in a Small English Town | 28 Nov 2023 | 00:41:35 | |
Dani has always had a life-long love affair with fancy pens and inks. When her mental health started to decline due to fertility issues, she made a promise to herself to focus on the future - going all-in and joining my “Calligraphy Bosses Inner Circle” (which would become the beta version of my “Biz Starter Guide” course!!). I am so happy to share that Dani is now the owner of Rogue Letters & her very own brick-and-mortar calligraphy boutique!
I am SO thankful to Dani for opening up and sharing her raw journey, as well as how much my business course helped turn her dreams into her reality!
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| Do I Regret Entrepreneurship? | 14 Aug 2024 | 00:26:37 | |
In a not-so-distant time ago, I was cowering under my fancy corporate lawyer desk praying no one would find me. I was miserable and dreaded waking up and going to work every day. So I quit, and started working for myself – and then completely burned out and quit that too for a while. So when someone asks me, “Do you regret entrepreneurship?”, that is a VERY good question. It has taken me being employed & self-employed to see that most people tend to think the grass is greener on the other side. But what if I said it’s really all an illusion? Join me in this week's episode of The Shinah Show as I share my real time realizations from each perspective in the areas of:
Whichever path you take, you still might feel as if you’re “missing out”. However, life is full of seasons – and you can change your mind and explore your options at ANY time. Remember, it doesn’t always have to be one or the other - you can find your own balance between the two that works for your life. And if you want to grow and explore the possibilities out there, my BIGGEST free training is right around the corner! My “Newbie To Pro Calligrapher” Challenge starts September 3rd, but registration is open! Join HERE so you don’t miss out on any of the fun (free lessons, live trainings taught by yours truly, and did someone say awesome prizes?!?). See you there!
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| Etsy Pros & Cons | 22 Nov 2023 | 00:33:37 | |
I recently hosted a “Launch Your Profitable Product” Bootcamp, and my students had SO many questions about Etsy. So much so that I added an entire unit to my “Biz Starter Course” walking you through how to sell on Etsy. There are a LOT of strong opinions when it comes to Etsy. And since I have technically sold products on it since 2015, I figured it was time to throw my hat in the ring as well.
And stay tuned till the end for a special preview of our exclusive Cyber Monday deal & why NOW is the best time to join our community (you won’t wanna miss this!) FOLLOW SHINAH:
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| How to Create a $79K Calligraphy Biz | 15 Nov 2023 | 00:27:41 | |
There are two ways to grow revenue“The calligraphers I see thriving often have a mix of revenue streams.” - Shinah
So I answered her honestly… I myself make the vast majority of my money from my calligraphy online courses. But I also wanted to give you some SPECIFIC NUMBERS and clear insight on how to grow revenue in other ways. In this episode, I explain:
… and YOU CAN DOWNLOAD THE $79K SPREADSHEET right here! One of the crucial first steps to starting a business is gaining a FIRM BELIEF in the possibility and opportunities open to you. I hope this strengthens your belief, just a little bit. 💕 ---
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| How Pain leads to Growth (8 Month Update) | 09 Nov 2023 | 00:29:25 | |
GROWTH CAN BE INCREDIBLY HARD“One of the most challenging parts of running a business is that it forces you to confront the parts of you that you’ve been AVOIDING your whole life.” - Shinah This is a deeply personal episode and warning, I get a unabshedly sniffly for the entire second half. I share REAL FINANCIAL NUMBERS from my latest course launch and overall year… and why they are scaring the shit out of me right now. And also, why this year is probably the BIGGEST GROWTH year, emotionally and mentally, that I’ve ever been through. In this week's podcast, I'm walking through:
I’m sharing this because I hope it makes you feel LESS ALONE. Growing a business is so so hard… and if you’re willing to allow the hard… you emerge a softer, fuller, immensely more strong human being. Sending my love and encouragement to you, wherever you are on your business journey. 💕
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| The Fear of Putting Yourself Out There | 01 Nov 2023 | 00:17:33 | |
Let's face it - the real reason most people don't start their own business is because of FEAR.
I promise, you are NOT alone in how you feel. But there are plenty of AMAZING things that can happen on the other side of that fear. Interested in starting your own calligraphy journey?? Register for my FREE workshop "Profitable Calligraphy" HERE and learn how to take the first steps in your calligraphy journey with my PRO CALLIGRAPHER BUNDLE!! FREE WORKSHOP:
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| Calligraphy & Copyright | 25 Oct 2023 | 00:24:18 | |
“Help, Shinah!! Someone wants to pay me to write their wedding song lyrics in calligraphy… is this allowed, or am I going to get in copyright trouble?!?” The Short Answer? You might be violating copyright law, buuuuuut you probably won’t get in trouble for this one job. The Long Answer? It’s complicated. I’ll try and explain it in easy terms (and keep myself from putting on my former lawyer hat too much 🤓) In this week's episode, I’m nerding out on all things copyright & trademark. I’ll share my hopefully plain-English, not-too-boring explanation of both. We’ll discuss:
I’ll also share my own experiences with both & explain exactly how “The Hunger Games” almost shut down one of my first *genius* business ideas- selling scarves and cowls on Etsy (let’s just say I’m happy I found calligraphy amidst my piles of yarn and knitting needles😂). Learn how to go from Beginner to Side Hustle in just 6 Months! Register for free: crookedcalligraphy.com/workshop FREE WORKSHOP:
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| The MYTH Holding you Back from Business | 18 Oct 2023 | 00:29:53 | |
What kind of person do you picture when you hear the word “entrepreneur”??
In this episode, I’m debunking the MYTH that entrepreneurs are “born” with an innate talent for business. In reality, entrepreneurs are MADE- simply through developing skills and an understanding of the industry. Through building a business’ awareness, marketing, & sales I’ll teach you how to change the narrative and realize that entrepreneurship is merely an exchange of value- and not just for the likes of Steve Jobs. Anyone enrolled in my “Biz Starter Guide” can join bootcamp for FREE!!
Learn how to go from Beginner to Side Hustle in just 6 Months! Register for free: crookedcalligraphy.com/workshop SUBSCRIBE: FREE WORKSHOP:
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| The "CUD" Product Formula | 11 Oct 2023 | 00:28:19 | |
What’s the first thing you think of when you hear the word “CUD”?? In today’s episode, I define how to use the “CUD Method” (clear, unique, doable) to select the best product to sell in your business. To be successful, your product needs to be ALL 3 of these things:
I’ll also share with you some of my most successful (and not-so-successful) products to date – as well as some of the best products my students have created to sell! AND if you’ve been dreaming of launching your own business but keep setting it on the backburner, my “Launch Your Profitable Product” Bootcamp is starting October 22nd 2023!
Learn how to go from Beginner to Side Hustle in just 6 Months! Register for free: crookedcalligraphy.com/workshop SUBSCRIBE: FREE WORKSHOP:
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| Hobby v. Business Mindset - How to Sell More | 05 Oct 2023 | 00:26:03 | |
How many of you have ever begin an Instagram caption with “I loved creating _______!” Yeah, we’ve all been there. As creators, making things is what we LOVE to do! YOU’RE always going to love what you’re making… but are other people? As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oftentimes we need to put ourselves in THEIR shoes and say, “What would someone buying my product want to hear?”. In this episode, I’m breaking down the hobby (“I”) mindset versus the business (“they”) mindset, and how it truly effects your bottom line. We’ll learn:
These few small shifts can be implemented immediately and have you increasing your revenue stream TODAY! And if you’re ready to finally buckle down and DO THIS – My “Launch Your Profitable Product” Bootcamp is coming oh-so-soon! Join the waitlist so you can be the FIRST to hear all the launch details! FREE WORKSHOP:
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| How to Set Prices | 27 Sep 2023 | 00:27:20 | |
If you have ever tried to price a good for sale that you created, or you have but feel like you can’t quite hit the sweet spot- this episode is for you! I find SO MANY of my students wondering “How the hell do I price my products??” I totally get it- thumbing through the pages of Etsy researching competitors prices can have you feeling a little, well, lost. You see those rock bottom prices and think to yourself “How are these people making ANY money off their products?” OR you find yourself unsure if you are ‘good’ enough to charge what you think will actually make you a small profit.
This episode will hopefully leave you with a solid basis and underlying knowledge of how to price your products competitively. And if you’re ready to deep-dive into how to price your products and get real interactive help – it’s coming!! I’m putting together an entire pricing program, complete with a live round of “pricing boot camp” that I’ll be unveiling in the coming weeks!
Learn how to go from Beginner to Side Hustle in just 6 Months! Register for free: crookedcalligraphy.com/workshop
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| Launch Strategy & A Vulnerable Share | 21 Sep 2023 | 00:34:07 | |
What NOT to do when launching a course.“Looking back, there are some definite reasons why this launch under-performed.” - Shinah Today, I’m getting both STRATEGIC and quite VULNERABLE. I’m looking at my latest launch of my Intermediate Calligraphy Course and analyzing why:
Sometimes, business is just hard. So I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone. Mentioned in this episode: The Modern Creative Podcast -- New “Profitable Calligraphy” 1-Hr WorkshopLearn how to go from Beginner to Side Hustle in just 6 Months! Register for free: crookedcalligraphy.com/workshop
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| Surprising Calligraphy Jobs | 07 Aug 2024 | 00:26:07 | |
Not many people realize calligraphy goes WAYYYY beyond weddings – and is growing exponentially in almost every place possible.
In a world that is busy making technological advances every second, so many people are looking for ways to slow down and return to the simple ways of the past – and calligraphy fits the bill for just that. I hope this episode opens your eyes as to just some of cool the places calligraphy can take you (and make you money!). FREE WORKSHOP:
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| BONUS: "The Dom Perignon Effect" | 15 Sep 2023 | 00:19:13 | |
Getting & Keeping High-Paying Corporate clients“Working with big brands is a different beast - they have certain standards and expectations when hiring a professional.” - Shinah This BONUS EPISODE is a snippet from a live training I did recently called “Confident Calligraphy Style (Stop Copying & Start Attracting High-Paying Clients” ….psst… I’m teaching it again live this Saturday, Sept 16, 2023. Register for free here! I’m sharing the juiciest part of the training, where I talk about “The Dom Perignon Effect”:
One thing you absolutely need? Confident calligraphy, with a flexible range of styles (or the ability to create them on the fly… 😎 ) My Modern Calligraphy 201 INTERMEDIATE COURSE is open for enrollment through this Sunday, September 17, 2023! FREE WORKSHOP:
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| Hyper-local calligraphy business | 14 Sep 2023 | 00:27:57 | |
Building a business in your hometown “You don’t need a huge instagram audience or email list…you can grow a thriving business rooted in the physical PLACE and community you’re in.”- Shinah And those communities aren’t huge. In fact, two of them are in pretty RURAL areas. Listen in to find out how they’re doing it. (I also give you the lowdown on the Burning Man Mudpocalypse that I just escaped from - p.s. it was amazing) Here are the three inspiring business owners I’m telling you about today:
Your business doesn’t have to be huge and online-famous in order to be fulfilling (and bring in life-changing income.) I hope this gives you a look at how wide the opportunities are when you finally let yourself believe that it might be possible for you ;) My Modern Calligraphy 201 INTERMEDIATE COURSE is open for enrollment through this Sunday, September 17, 2023!
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| Business 101: Phase 3 | 06 Sep 2023 | 00:39:38 | |
I’m back with the LAST episode in my “Business 101” Series! Very few people get to the “mastering” phase- because it doesn’t just require working on your business, but rather yourself. This phase is not for the faint of heart❤️(you WILL have to get your face out there, be comfortable with rejection, and be prepared to make some hard decisions!). Confidence is KEY in this phase! Even if you don’t think you’ll ever get there, this episode gives you a roadmap to help navigate your business down the road, see the bigger picture, & develop your overall plan for your business going forward! I’m hosting 2 LIVE webinars unlike any I’ve ever hosted- Tuesday, September 12th 2023 at 5pm PST & Saturday, September 16th 2023 at 11am PST- and they're FREE!! During my webinar “Confident Calligraphy Style (Stop Copying & Start Attracting High-Paying Clients)” I’ll be teaching you:
Want to attend?? Head HERE to register for either Tuesday 9/12/23 or Saturday 9/16/23! ✨This is all leading up to opening the doors to my Modern Calligraphy Style Course, as well as my other Signature Courses & Biz Starter Guide later this month!✨
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| Business 101: Phase 2 | 30 Aug 2023 | 00:36:34 | |
We’re onto phase 2 this week of Business 101- Refining! So you’ve explored and gotten your business off the ground- bravo!! You’ve found some customers, created a few product offerings, and have the framework established to build your business… now what?? In this week’s episode, we dive into phase 2 of my 3-part Business 101 series- refining! We’ll discuss what it looks and feels like to start honing in on the important tasks and trusting your decision-making capabilities more. I break down your 3 “buckets” and what they should be holding during this phase, including:
Join me as we put on our big girl pants and start to get serious about building a strong foundation for your business so you can start making that money and turning your side hustle into a full time career! Ready to start building your OWN calligraphy business?? I’m going to be hosting TWO live workshops to teach you how to develop your own unique calligraphy style to set yourself apart and gain clientele. Tune in next week for all the fun details- and to learn how to MASTER your business in phase 3! Wanna learn calligraphy and how you can turn it into a money-making business??
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| Business 101: Phase 1 | 23 Aug 2023 | 00:33:42 | |
Have you ever tried to start a business, but became paralyzed at the OVERHWHELMING list of to-do’s?? Trust me, I’ve been there. In the 8 years I’ve spent building Crooked Calligraphy, I’ve realized there are 3 distinct stages of building a business- exploring, refining, and mastering. Join me in this episode as I guide you through the 1st stage- EXPLORING!
In part 1 of this 3-part series, I explain how to master the art of dividing your time and efforts into 3 ‘buckets’ to help you get your business off the ground:
I also let you in on a few of the things that SHOULDN’T be taking up your time (newsflash- that catchy logo isn’t nearly as important as SELLING your products!). And don’t forget to join me next week to learn about stages 2 (PLUS be the first to hear all the details of the launch of my Signature Style & Business Courses in just a few weeks!!). FOLLOW SHINAH:
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| Instagram for Artists in 2023 | 15 Aug 2023 | 00:40:11 | |
Instagram is NOT what it was in 2015- YOU ARE NOT ALONE IN THINKING THAT! In the 8 years I’ve been using the platform to grow my business, IG has gone from static photo-only posts, to high-quality reels using trending audio, lightning fast transitions, and catchy hooks. When it comes to growth on Instagram, I’ve experienced it ALL. Stepping back, I have realized that finding a solid, specific goal of what you want to get out of the platform is the BEST way to use Instagram to your advantage- without burning out in the process. Join me in this episode to discuss: - Instagram in 2015 vs. 2023 and my timeline of growth - How creators have changed the way they use the platform and how to use the algorithm to your advantage (because whether we love it or hate it, it’s here to stay!) - What is working for me and my 2-fold strategy to gain new followers, as well as keep the ones I have - Simple, concrete content ideas to jump start your Instagram growth and keep up with the trends (I promise I’m not going to tell you to just use trending audio!) Personally, I feel one way Instagram has changed for the better is allowing small business owners and creatives to connect to each other easily. I am so thankful to hear from other creators and know I am not alone in my struggles. I hope this episode allows some of you to do the same, and inspires you to reach out to others in your field 💕 Wanna learn calligraphy and how you can turn it into a money-making business?? FOLLOW SHINAH:
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| Rebuilding After Burnout (Six-Month Update) | 09 Aug 2023 | 00:30:54 | |
Is my business feeling more joyful these days?“If you look at the numbers, I’m FAILING hard. But, there are so many ways in which I’m wildly succeeding…” - Shinah It’s time for a deeply personal and vulnerable evaluation of how I’m doing on my year-long RADICAL BUSINESS EXPERIMENT. You know, the one where I declared that I would be running my business differently this year? (Less shoulds, more messing about). Tune in to hear:
💕 BUSINESS SUCCESS IS ABOUT SO MUCH MORE THAN MONEY! I’m here to tell you you’re doing so much better than you think you are. Get 1-on-1 business mentoring from me: crookedcalligraphy.com/bizcoaching FOLLOW SHINAH:
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