The Shinah Show - Details, episodes & analysis

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The Shinah Show

Shinah Chang

Business

Frequency: 1 episode/11d. Total Eps: 134

How exactly does someone with zero business or artistic training launch and grow a $900k business and build a life full of creativity and freedom? That’s exactly what The Shinah Show explores. Every week, I (Shinah Chang, a former corporate lawyer turned wildly successful calligrapher and calligraphy teacher) share a lesson that I learned along my journey. Maybe you feel like you’re stuck in a life that doesn’t light you up inside. Maybe you’re craving more creativity, but you don’t think you’re “artistic” or “talented” enough to really go after it. Here’s some good news: you are NOT stuck. You CAN break out of unfulfilling routines and get more creative joy in your life! And I want to support you in your own journey to unleash your creativity and true self-expression.

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https://crookedcalligraphy.lpages.co/register/
142 shares
http://www.freecalligraphyworkshop.com
36 shares
https://theshinahshow.com
35 shares

https://www.instagram.com/crookedcalligraphy
189 shares

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Score global : 83%

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Calligraphy Biz In Korea (With Lisa MacIntyre)

Season 1 · Episode 132

Wednesday, March 12, 2025 • Duration 31:22

What if you wanted to start a calligraphy business… but you lived in the “wrong” place? Like a country where nobody speaks English (the one and only language you speak)??

That’s exactly what happened to Lisa MacIntyre, who has lived in a small town in Korea for the past 20 years. She found our MC201 course and, despite not being able to find ANY supplies, pursued her dream of learning calligraphy & creating her own unique style (wait until you hear about the tool her husband made out of a paintbrush and a pineapple can 🤯).

In this episode of The Shinah Show, Lisa shares how she turned her lifelong curiosity about calligraphy into a real, paying business — even in a “suboptimal” location. From getting paid commissions to landing a feature in a national Korean newspaper, Lisa’s story proves how passion and creativity can truly fuel your dreams. Plus, she’s using her calligraphy skills to inspire ESL students and bring beautiful lettering into local festivals and classrooms in her small Korean town.

Join me as Lisa and I discuss:

Why a lack of “ideal” circumstances shouldn’t hold you back from what you really want to do
How to incorporate calligraphy into niches where it’s never existed
Lisa’s real motivation behind her creativity & learning a new skillset (and its NOT money!)

If you’ve ever doubted your abilities or blamed your circumstances for not going after your dreams, this episode is for you!

And if you're ready to pursue your own unique calligraphy style, our Modern Calligraphy 201 course opens for enrollment March 25th, 2025! Want to check out a preview of our course & access free lessons all March long? Register for Style Month right HERE!

Lisa's Website: lovelyletters-bylisa.com
Lisa's Instagram: @lovelyletters.bylisa

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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Digital Calligraphy Essentials (Vectorizing, Revenue Streams & Pricing)

Season 1 · Episode 131

Wednesday, March 5, 2025 • Duration 37:26

When a single corporate client paid me over $10K for one project — and $6K of that was digital calligraphy — I knew I had to pull back the curtain on this game-changing skill!

While I would describe myself as a pen-and-paper calligrapher, digitized calligraphy has become a necessary add-on to most of my commissions. Of course, most of my clients initially contact me seeking handmade original pieces – but whether they want to duplicate my work numerous times, use it on their website for branding, or frankly I myself don’t want to write the SAME PHRASE thousands of times, I need to be able to generate a digitized version of my work (and save SO MUCH TIME in the process!).

So how do I go about doing that? Good question! In this episode of The Shinah Show, I’m breaking down:

The “tech side” of calligraphy, how to digitize your work, and what tools you need to do it
The vast number of projects you can create with digital calligraphy (and how it can open up soooo many more revenue streams for you)
How I’ve priced my digital work over the years, and what key factors should dictate what you charge for your work

If you have ever wondered if learning how to digitize your calligraphy is worth adding to your skillset, I hope this episode will show you how many doors this talent will open for you!

Interested in learning how to add style to your calligraphy and capture corporate clients? I’m hosting “Style Month” all March long! Join me for tons of freebies & weekly live lessons RIGHT HERE!

Timestamps:
4:30 — What counts as digital calligraphy?
7:15 — The two stages of digitizing your calligraphy (raster vs. vector files)
16:51 — How digital calligraphy can boost your revenue
23:35 — My digital calligraphy work: From $90 logos to $6000 corporate projects
29:10 — Pricing digital calligraphy: Why usage matters

FREE WORKSHOP:

"No Ones Buying My Calligraphy!" (What To Do Instead Of Giving Up)

Season 1 · Episode 130

Wednesday, February 26, 2025 • Duration 27:17

You’ve FINALLY booked a spot at your local craft fair to sell your calligraphy. You pay the deposit, create your inventory, follow all the tips to set up the *perfect* booth, and… *crickets*. 🦗

Hundreds of people walk by, only TWO stop to peruse—and suddenly your brain goes, “This will NEVER work. I’m not cut out for this. No one’s interested in calligraphy!” Sound familiar?

Yep, we’ve all been there. It’s called “catastrophizing” – in other words, you’re jumping to the worst possible conclusion. And this is EXACTLY what one of my students, who this exact scenario happened to, did. She emailed me wondering how she could be doing all the RIGHT things and getting NO results.

So, what advice did I offer her? I asked her, “What if it’s not you, but rather the result of factors beyond your control?”. While you can be doing ALL the things, sometimes the cards just aren’t in your favor; you’re in the wrong place, at the wrong time – and that sucks. But it’s no reason to give up!

On this episode of The Shinah Show, I’m sharing with you:

Why a slow start sometimes has NOTHING to do with you, and everything to do with your environment
How to pull yourself out of the catastrophizing mentality and keep going rather than throwing in the towel
My own experience with slow starts & the process I use for looking at the whole picture and determining where to go from there

Owning a business is such a learning and growing experience – and we’re all going to have growing pains. Don’t let those slight derailments keep you sidelined and scared to push forward💪

Shinah Show Episode 29 - ”Selling at Craft Fairs: Essential Advice”

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

How To Get Over Criticism (And Sell Your Calligraphy Anyways)

Season 1 · Episode 129

Wednesday, February 19, 2025 • Duration 21:55

If you’ve ever feared someone criticizing you for selling your creative product, listen up!

If you’re new here – welcome! My name is Shinah, and I unabashedly sell premium level curse-word laced calligraphy courses on a very public scale – and over the past 8 years, I’ve gotten a lot of shit for that.

But if you’re not new, you know those neigh sayers have just fueled me to become more outspoken. And in this week's episode, I’m going to teach you how to reframe your thinking so you can go from cringing at negative comments and worrying about putting yourself out there (like I used to!), to confidently running a million-dollar creative business too!

Here’s what you’ll learn this week:
✔️ The hidden beliefs behind negative comments (hint: they’re not really about you)
✔️ How to reframe your mindset about criticism so it empowers you instead of stopping you
✔️ Why selling your art isn’t “icky” or “wrong” (and why women especially need to hear this)

I’m here to show you the real meanings behind the harsh words people say – because no one should have the power to tear you down (especially when their own insecurities are really the issue). Let’s dive in!

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

How to Manage Time in Your Art Biz

Season 1 · Episode 128

Wednesday, February 12, 2025 • Duration 28:04

🎧 Are You Actually Growing Your Business—Or Just Keeping Busy?

If your to-do list looks more like a laundry list, and you’re constantly posting on
Instagram, answering emails, and juggling customer inquiries—but somehow, your
big goals keep getting pushed aside—this episode is for you.

Today, we’re breaking down the difference between working in your business vs. working on it. In the past 10 years of owning my own business, I’ve realized that those little dopamine hits (like wasting time on 40-minute Reels 🙃) might feel like they are moving you forward, but aren't always doing so. Sometimes it’s the boring things (like reviewing my expenses and auditing my software that’s been on my to-do list for MONTHS) that are the crucial factors in growing your business.

In this episode, you’ll learn:

✔️ The four key “time buckets” you should be using in your biz (you’ll be shocked at where you really spend your time)
✔️ How cleaning up the backend of your business and doing little things – like creating saved email responses —can save you HOURS
✔️ Why you need to routinely build time into your schedule to wear your “CEO Hat”, so you can hone in on the overall picture of your business and get done what you really need to

⏳ It’s time to stop spinning your wheels and start running your business with intention. Let’s dive in!

👉 Want personalized guidance? I have a few business coaching spots open—check out shinahchang.com to learn more!

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

How to feel in control of your art biz

Season 1 · Episode 127

Wednesday, February 5, 2025 • Duration 29:48

Feel Like Your Biz is Running You? Here’s How to Take Back Control

You’re working your butt off, posting on IG, trying all the things… but the sales? Meh. 😩 It feels like your business has a mind of its own, and you’re just scrambling to keep up.

I finally started feeling in control (and paying myself consistently!) when I did one thing: tracking my numbers. Not just finances, but time spent, conversion rates, and what’s actually working.

In this episode, I break down:
🔹 The real reason you’re not making enough sales (hint: it’s not just “I need more followers”)
🔹 The key numbers you can start tracking NOW - for your website, craft fairs, even in-person workshops
🔹 How my big January launch really went—and what the data is telling me to change next time

If you want more predictability (and fewer “WTF am I doing?” moments), start here.

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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BONUS: Student Updates You'll Love

Season 1 · Episode 126

Monday, January 27, 2025 • Duration 24:46

The Pro Calligrapher Bundle - open for enrollment through Tues, Jan 28, 2025!

Five short stories from students who signed up for our calligraphy courses 2 - 5 years ago. How they’re doing (you won't believe some of them!) and what actions they've taken to continue to growing their businesses.

Because an investment in our courses (and your creative & business skill)... is an investment that pays off for life.

"If you keeping waiting for your circumstances to be ideal before taking action... then you'll always just keep waiting. It's crazy that I could've started YEARS ago." - Shivani, Pro Calligrapher Bundle student

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

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What it Really Takes to go Full-Time with Calligraphy

Season 1 · Episode 125

Wednesday, January 22, 2025 • Duration 33:25

The most HONEST student conversation I’ve ever had

Ever dreamed of leaving your job (where you feel seriously unappreciated) to build a business that truly lights you up? Sher did just that. She enrolled in our Pro Calligrapher Bundle with one goal in mind: to quit teaching and become a full-time creative. But -cough- calligraphy is definitely NOT a get rich quick scheme, so the road has been full of challenges.

In this episode, we take an unflinching look at her 2.5-year journey:

What DIDN’T work (and where she lost money)
The specific resources and strategies that finally helped her find her footing
How she’s now charging premium rates (and getting YES from clients!)

This is a raw, real look at what it takes to build a life for yourself that’s outside the norm. Spoiler: It’s HARD but so worth it.

FOLLOW SHER: https://www.instagram.com/sp_ekriti

--
✍️ Our Pro Calligrapher Bundle is open for enrollment RIGHT NOW!!✍️

A complete education in calligraphy and business… for less than the price of a single college course. Doors close Tuesday, January 28, 2025.

Stop playing small. Invest in your creative business dreams 👉 👉 HERE!

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

From Hobbyist to Paid Professional

Season 1 · Episode 124

Wednesday, January 15, 2025 • Duration 36:27

Ever wondered if your creative hobby could become something more?

Megan did too—she’s loved calligraphy since childhood but never in her wildest dreams imagined getting paid for it. After leaving her overwhelming teaching job, struggling to raise her first child, and trying a mom blog (that never really felt like her…) she finally took a leap last year that changed everything.

In this interview episode, Megan shares:

How she’s growing her business as an introverted person living in a camper trailer on her grandmother’s Oregon farm
The simple, natural strategy she uses to get jobs in her small community
How she was able to make back the investment in our Modern Calligraphy 201 course in just six months… twice over

Megan’s journey began with the January 2024 Challenge. Now, she feels like a completely different person—and she's only just getting started.

FOLLOW MEGAN:

https://www.instagram.com/mod.calligraphy
----

✨ Feeling inspired? ✨

FREE CALLIGRAPHY CHALLENGE: It’s not too late to jump in Join HERE so you don’t miss the free lessons, daily prizes, and tactical business tips.

“SIX MONTHS TO PRO CALLIGRAPHER” LIVE TRAINING: 📌 Sign up at crookedcalligraphy.com/sixmonths

Tues, Jan 21 @ 4 PM pacific/ 7pm eastern -OR-
Wed, Jan 22 @ 6 PM pacific/ 9pm eastern

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram:

You ONE YEAR From Now

Season 1 · Episode 123

Wednesday, January 8, 2025 • Duration 20:08

Have you ever tried to start something new, only to be paralyzed by the fear of failure and crippled with anxiety about adding one more thing to your plate?

You are far from alone. Part of that fear & anxiety comes from a lack of confidence – in yourself, your knowledge, and your ability to succeed. And while society has deemed it necessary to have confidence when beginning a new venture, I think it’s total bullshit.

Join me on this episode of The Shinah Show as I share the story of one of my students having the COURAGE (not the confidence) to go from feeling like a complete imposter, to a “just go for it” mentality – all in ONE YEAR’S time! We’ll dive into:

Confidence vs. Courage – and why courage trumps confidence when starting a new venture every time
How to build up your courage & fuel your drive to continue
Why the daily grind of life can cause us to underestimate what can be done in a year’s time
How to feel the fear, but do it anyway and use the community around you advantageously

I hope this inspires you to GO FOR IT in 2025 so this time next year, you can be your happiest and best self!

Need a little courage to begin your calligraphy journey? Our “Newbie to Pro Calligrapher” Challenge is starting January 13th, 2025! Join us for 5 days of free worksheets, daily live lessons with me, a supportive community of fellow creatives, and some amazing prizes! And this year for the first time ever, one lucky participant will win the Grand Prize - A FREE Pro Calligrapher Course Bundle (worth $997!!). Sign up HERE!

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

The Shinah Show - Details, episodes & analysis

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The Shinah Show - Details, episodes & analysis

Podcast details

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Spotify

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