Back

Explore every episode of the podcast The SEO Show

Dive into the complete episode list for The SEO Show. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 133

TitlePub. DateDuration
Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 13410 Jul 202500:38:53

Send us a text

This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links.

Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach. 

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 13317 Jun 202500:35:34

Send us a text

Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one.

We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head. 

The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve. 

We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content – think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers.

Zak didn’t hold back on where he thinks SEO is heading. The future seems to favour those who can blend creativity with technical finesse, and those who build genuine, memorable user experiences on their sites. 

For all you SEO warriors out there, the takeaway is clear: diversify your presence, keep your content concise and user-friendly, and always be ready to adapt. Oh, and don’t forget to engage with your audience beyond just the written word.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Mastering the Art of SEO Sales with Steven Khanna - Episode 13209 Jun 202500:44:53

Send us a text

Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach. 

We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.

We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.

For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!

Catch you next time!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Ecom SEO 4 of 4: Creative Link Building Ideas (That Don't Cost) - Episode 13103 Jun 202500:31:47

Send us a text

In the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Ecom SEO 3 of 4: Content + Category & Product Pages (The Real Money Makers) - Episode 13027 May 202500:22:05

Send us a text

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Ecom SEO 2 of 4: Tuning Your Store's Technical SEO Engine - Episode 12919 May 202500:26:08

Send us a text

This episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Ecom SEO 1 of 4: Think Like a Merchant, Audit Like a Detective - Episode 12812 May 202500:26:30

Send us a text

In this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

The $0 Link Building Playbook with Greg Heilers - Episode 12705 May 202500:36:02

Send us a text

Greg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar. 

Yep, you heard that right. Pure white-hat, earned link building.

This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Unsung SEO Hero: Why Branded Links Matter More Than You Think - Episode 12630 Apr 202500:23:42

Send us a text

The importance of brand links is a topic often overlooked by SEO professionals who tend to focus more on building links to money pages. But in this episode we reveal why brand links matter more than you might think and give examples on how to go out and get some good ones!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 12507 Apr 202500:30:44

Send us a text

This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?

On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites still work or not, just because someone on twitter posted a snarky comment!

Connect with Ryan:

https://x.com/RyanJonesSEO
https://www.linkedin.com/in/ryan-g-jones/
https://www.seotesting.com

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 12426 Mar 202500:25:30

Send us a text

Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event. 

We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this episode a listen.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Q&A Week #12 - Episode 12318 Feb 202500:17:56

Send us a text

We're back answering more listener's SEO questions this week. Enjoy!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 12205 Feb 202500:16:42

Send us a text

Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. 

Is it worth it? 

In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

How To Improve User Engagement (It's Becoming Google's "Truth Detector") - Episode 12120 Jan 202500:30:02

Send us a text

AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefully give the big Goog what it needs to see.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

2025 SEO Predictions & Reviewing Our 2024 Hits & Misses - Episode 12007 Jan 202500:40:17

Send us a text

We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Best Practices & Tools Are Killing Creativity - Episode 11902 Dec 202400:26:34

Send us a text

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Whats Your Worst SEO Moment... SEO Spitball - Episode 11819 Nov 202400:21:04

Send us a text

This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Are #1 Rankings Overrated? - Episode 11704 Nov 202400:28:13

Send us a text

Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Niche Navigators: Plumbing - Episode 11621 Oct 202400:38:47

Send us a text

This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

YouTube Time - Episode 11508 Oct 202400:02:57

Send us a text

After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow

3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. 

Let us know your thoughts in the comments, all feedback is gold feedback!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 11430 Sep 202400:35:11

Send us a text

Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit.

With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affiliate SEO types - and that's exactly what's happened. Tune in to learn more.

Read the Forbes article here and read the Reddit article here.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO, Stolen From Social - Episode 11325 Sep 202400:20:50

Send us a text

We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Is Not For Everyone - Episode 11218 Sep 202400:20:53

Send us a text

We're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode covers off when you might not need SEO and what some alternative options might be.


WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

12 x Free Link Building Ideas - Episode 11105 Aug 202400:19:46

Send us a text

Link building is expensive. But it doesn't have to be. Here are 12 free link building ideas you can use that won't break the bank.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Q&A Week #11 - Episode 11015 Jul 202400:21:05

Send us a text

We're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Why Your Competitors Outrank You (Even Though You're "Better") - Episode 10901 Jul 202400:23:03

Send us a text

How annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we've dug into this episode. Stay tuned to the end for a little hack on how to spy on your competitors to find the high authority links to go for.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

How To Keep Your SEO Agency Honest - Episode 10817 Jun 202400:17:52

Send us a text

When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Epic Conversion Rate Optimisation Results (Real World Examples) - Episode 10703 Jun 202400:30:18

Send us a text

We're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about working on your own CRO - don't miss this episode!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Classic Google vs Perplexity, Chat GPT & Meta AI - Episode 10620 May 202400:32:04

Send us a text

We've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to try and find out.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

The Parasite SEO Crackdown Is Here - Episode 10508 May 202400:13:14

Send us a text

After much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Clicks to Cash: Selling Your Digital Business - Episode 10411 Apr 202400:53:05

Send us a text

We're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sale price possible.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Q&A Week #10 - Episode 10302 Apr 202400:24:12

Send us a text

We've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co and click the dots in the menu, then submit an audio recording using the widget - you'll get to hear yourself on the show!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 10227 Mar 202400:40:38

Send us a text

This week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website.

SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is just as (or even more) important.

Greg touches on key conversion design principles as well as common mistakes business owners make with their sites.

Connect with Greg at studio1design.com 

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Armageddon: Navigating Google's Latest Algorithm Overhaul & Penalty Blitz - Episode 10111 Mar 202400:36:44

Send us a text

Google has gone on an all out offensive with a PR blitz, SEO influencer takedown blitz, manual penalty blitz and an algo update all at the same time... with an attack on parasite SEO to come. We dig into this Google Apocalypse to make some sense of it and figure out if it's time to freak out or keep calm.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Cya Later WordPress - Episode 10026 Feb 202400:28:14

Send us a text

We've built a Webflow site and we love it. After a decade of only building WordPress sites for our own business we've made the leap. This episode covers the pros and cons we've found so far with Webflow along with our thoughts on it from an SEO point of view.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

How To Get High Authority Links with Digital P.R - Episode 09912 Feb 202400:44:39

Send us a text

This week we're joined by Gabriela Covay to explain how to get high authority, high DR links using digital P.R tactics. These are those juicy press links typically on DR 80 + sites that the "real brands" of the world get. Building your brand and showing you're a real business is an important part of SEO, and Gabby walks us through her digital P.R process from start to finish.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO... Stolen From Social - Episode 09830 Jan 202400:32:39

Send us a text

We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Case Study Update - Episode 09730 Jan 202400:23:05

Send us a text

We're revealing the domain of our "quick and easy" SEO case study this episode.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Merry Xmas - See You In 2024 - Episode 09518 Dec 202300:04:58

Send us a text

Just a quick one to say Merry Xmas - we'll take a little break and be back in 2024 with a whole lot more SEO.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

2024 SEO Predictions & Reviewing Our 2023 Hits and Misses - Episode 09411 Dec 202300:28:56

Send us a text

We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2024. We also look back to this time last year to see just how well we did with our 2023 predictions.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Case Study Update - Episode 09305 Dec 202300:14:41

Send us a text

People have been asking for it, we're delivering - a quick update on the live SEO case study we're running. Enjoy.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Butler To Bespoke Services With Jonathan Kiekbusch - Episode 09227 Nov 202300:40:05

Send us a text

We're joined by Jonathan Kiekbusch. He built the SEO Butler brand, one you're probably familiar with, before selling it at the end of 2022. Since then he's been building an ecommerce SEO agency. We spoke productised vs bespoke services, leadership, recruitment and team building and more.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

From A.I To Authority with Michal Suski from Surfer - Episode 09120 Nov 202300:45:28

Send us a text

Michal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content.

Check Michal out here:

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Casino SEO Secrets - Episode 09014 Nov 202300:34:05

Send us a text

Kris joined us to talk about the lessons learned from the past decade he has spent working on SEO in the Casino space. Casino affiliates, link building, content creation - we covered it all in this chat.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Day 2 Recap: Chiang Mai SEO Conference - Episode 08910 Nov 202300:14:26

Send us a text

Our thoughts on day two at the Chiang Mai SEO Conference 2023.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Day 1 Recap: Chiang Mai SEO Conference - Episode 08809 Nov 202300:18:59

Send us a text

Our thoughts on day one at the Chiang Mai SEO Conference 2023.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

We're At Chiang Mai SEO Conference 2023 - Episode 08707 Nov 202300:04:59

Send us a text

We've touched down in Chiang Mai, Thailand ahead of the SEO conference later this week. This is just a quick intro to what we have planned this week. Plenty of interesting stuff to come!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

SEO Q&A Week #9 – Episode 08624 Oct 202300:26:49

Send us a text

This week we’re taking 5 more listener questions from the world of SEO.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Taylor Swift Is An SEO? + A Google Update Frenzy - Episode 08517 Oct 202300:20:01

Send us a text

This week we talk about the absolute update frenzy Google has been on over the past couple of months, plus take a look at Taylor Swift's SEO chops.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Introducing Our Live SEO Case Study - Episode 08404 Sep 202300:15:35

Send us a text

We've decided to risk it for the biscuit and do a live SEO build. We're going to take a website from not existing at all through to ranking in Google and driving traffic - hopefully. We're doing the build live and sharing everything as we go. In this episode we're introducing the niche we've picked and why.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

© My Podcast Data · Independent project · Data from Apple & Spotify