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Explore every episode of the podcast The SEO Mad Scientist

Dive into the complete episode list for The SEO Mad Scientist. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Can We Influence AIO Snippets Using Structured, Information-Gain Optimized Content?22 Dec 202500:20:45

In this episode, Sophie sits down with Lucy -Jane Love, Marketing Director at Banyan Risk Group and Rowan Security, to talk about what it takes to successfully market in highly regulated, “not-so-sexy” industries—from risk management and security to finance and investment. Lucy discusses how to make content engaging, the types of LinkedIn posts that consistently perform best, and why she uses AI more for research and talking points than for writing. They also dig into platform strategy (why LinkedIn is the current home base, and why Lucy’s eyeing TikTok next), how her team manages quality control and fact-checking, and her best advice for anyone creating content for industries where customers aren’t exactly “excited” to buy. In this interview, you’ll learn:

  • How to create engaging content inside strict compliance boundaries
  • What types of posts perform best on LinkedIn for niche industries
  • Where AI fits (and doesn’t fit) in regulated content workflows
  • How to plan quarterly themes while staying reactive to real-world events
  • A practical framework for finding angles when your niche feels “boring”

Connect with Lucy: www.banyanriskgroup.com

www.rowan-security.com www.lucylove.co.uk https://www.linkedin.com/in/lucy-jayne-love-a1a68aa8/

00:01 – Learn Niche & Restricted Content Marketing

00:29 – Explore Lucy’s Path in Risk Management Marketing

01:34 – Overcome Challenges in Regulated Industries

02:52 – Craft Compliant, Engaging Content

03:56 – Apply AI to Research & Insights

05:21 – Streamline Marketing Research with AI Tools

06:10 – Execute Strategy & Ensure Quality Control

07:05 – Plan Ahead While Reacting to Trends

08:26 – Manage Social vs Long-Form Content Efficiently

09:06 – Verify Accuracy with In-House Reviews

09:59 – Turn Client Insights into Safe Case Studies

11:10 – Reach High Net Worth Audiences on LinkedIn

12:25 – Start Video Content in Niche Markets

13:33 – Boost Engagement with LinkedIn Posts

15:04 – Maximize Reach with Cross-Platform Publishing

16:07 – Build Marketing from Scratch Successfully

16:58 – Discover Angles for “Unsexy” Niches

18:52 – Optimize Team Structure & Outsourcing

19:51 – Connect with Lucy & Learn from Her Work

20:30 – Apply Key Takeaways for Marketing Growth

Testing Google Stacks & Cloud Stacks: See the Impact on Local Rankings09 Nov 202400:13:36

 In this episode, we dive into our latest SEO experiment testing the power of Google Stacks and Cloud Stacks to enhance local SEO rankings. For a month, we optimized a series of interlinked Google and cloud-hosted properties, all designed to boost visibility for a towing company in Tallahassee. From Google Drive, Docs, and Maps to cloud platforms like AWS and Firebase, we crafted a web of connections aimed at reinforcing location and service-specific keywords. We’ll unpack the strategy, the setup, and the results—especially how these stacks impacted long-tail keywords and local search visibility. Tune in to discover how stacking can level up local rankings and help dominate niche markets!

How to Get Better Results with Comprehensive SEO Strategies: The SEO Mad Scientist Episode 1112 Jul 202400:11:36

🔬 Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/


🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/


Products Discussed...

Custom Signals: https://web20ranker.com/custom-link-building/


Welcome to the SEO Mad Scientist podcast, where we dive deep into testing SEO theories so you don't have to!


In this episode, Mike dives into our latest test to uncover "How effective is landing page optimization for your GBP listings?" Discover how we set up our test website, analyze GeoGrid data, and see the impact of on-page optimization on local SEO rankings. Mike also explores the role of AI-generated content, the correlation between brand terms and rankings, and the influence of small business-related keywords.


00:00 Introduction and Lack of Major Updates

01:28 The Importance of Single Variable Tests

03:18 The Impact of On-Page and Listing Optimization

06:03 The Value of Proper Optimization and Branding for Listings

08:21 The Effectiveness of Custom Signals

11:06 The Changing Landscape of SEO

Enhance Local SEO w/ AI Content, On-Page SEO & Competitor Insights: The SEO Mad Scientist Episode 1019 Jun 202400:20:35

Highlights From Episode 10 - The SEO Mad Scientist:

  • The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance.
  • A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and the importance of content structure and headings.
  • The findings emphasize actionable insights and tips, including optimizing content beyond competitor metrics, understanding the importance of organic and local SEO alignment, and the impact of on-page updates on search engine visibility.

Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

On-page SEO: https://web20ranker.com/perfect-on-page-seo/

SEO Discussion: Mike Milas

0:00 Test introduction 

01:00 Impact of AI-generated content tests

02:20 Effects of keyword-targeted content 

03:40 Increasing competitor parity metrics

04:42 Heading changes on SEO rankings

06:58 Ranking impact of changing the domain

10:45 Organic rankings impact on local rankings

14:07 Considerations for Competitor Parity

How On-Page SEO Impacts Local Rankings & Listing Impact on Organic Rank: SEO Mad Scientist Episode 906 Jun 202400:20:58

Highlights From Episode 9 - The SEO Mad Scientist:

  • Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.
  • He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results.
  • Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance.

Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

On-page SEO: https://web20ranker.com/perfect-on-page-seo/

SEO Discussion: Mike Milas

0:00 Introduction

02:25 Initial test site setup

03:37 Local impact of on-page optimization 

05:36 Performance after 1st major content update

09:28 Integration of semantic triples to enhance content relevance

11:35 Correlation with brand terms

15:31 Ranking effects of H2 and H3 usage

17:10 Keyword performance over time

Correlation Between Rankings, Keywords, Citations & Custom Signals: The SEO Mad Scientist Episode 808 May 202400:25:23

Highlights From Episode 8 - The SEO Mad Scientist:

  • The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting website visibility. 
  • They explore the crucial correlation between on-page content and off-page signals, emphasizing the importance of aligning these elements for improved SEO performance. 
  • The discussion on soundproofing services within the context of insulation provides valuable insights into the nuanced relationship between keywords, services offered, and search engine rankings.

🔬 Read the Full Custom Signals Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Custom signals: https://web20ranker.com/custom-link-building/

SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor

0:00 Mike Introduction

01:52 Custom Signals results recap

04:49 Optimization & keyword rankings analysis 

05:38 Correlation between on-page & off-page

09:48 How citations are impacting rankings

12:31 How website kw references push rankings

16:39 Nuanced difference of keywords

23:06 Impact of Onsite and Offsite SEO

How On-Page SEO Impacts Local Rankings: The SEO Mad Scientist Episode 701 May 202400:23:32

Highlights From Episode 7 - The SEO Mad Scientist:

  • The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test.
  • They revealed the significant impact of keyword-rich headings on local rankings and map rankings.
  • Additionally, they explored actionable strategies for optimizing website content and maximizing SEO effectiveness.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

On-Page SEO Service: https://web20ranker.com/perfect-on-page-seo/

SEO Discussion: Mike Milas + Lasha Letiia

0:00 Lasha Introduction (SEO Manager)

01:00 On-Page SEO Test 

03:00 Initial Test Results

05:20 Headings Impact Rankings?

09:26 On-Page Changes & Ranking Correlation

14:19 Adjustments to Content

18:15 Exploration of PPC Keywords

20:19 Client Accessibility & On-Site Optimization

22:22 What’s Next in Testing

What's Ranking in Local - Branding, Signals, PBNs & Map Embeds?: The SEO Mad Scientist Episode 604 Apr 202400:44:46

Highlights From Episode 6 - The SEO Mad Scientist:

  • As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.
  • They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.
  • Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Custom signals: https://web20ranker.com/custom-link-building/

PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

Niche Citations: https://web20ranker.com/niche-directory-citations/

SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor

0:00 Introduction

00:48 Signals Test Update

07:33 Testing Signals Locally

14:17 Branding and Ranking Correlation

11:06 Tracking keywords & call sources

17:45 Inner Pages and Rankings Correlation

22:13 What’s in our SEO testing library

26:13 PBN and Map Embed Updates

32:33 Impact of Google Updates

37:40 Citation Impact on Local Rankings

42:27 Ranking Organically v in Maps

44:00 Conclusion

SEO Test Results for Pushing Local Rankings: The SEO Mad Scientist Episode 527 Mar 202400:48:05

Highlights From Episode 5 - The SEO Mad Scientist:

  • Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility.
  • They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings.
  • They discussed exclusive findings from various SEO tests, including a GMB map embed test, providing listeners with valuable insights into the effectiveness of different strategies and techniques.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products discussed:

PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

PBN Links: https://web20ranker.com/product/order-budget-network-links/

On-page SEO Service: https://web20ranker.com/perfect-on-page-seo/

SEO Discussion Mike Milas + Alex C. Barr

0:00 Introduction

04:16 Exploration of on-page optimization strategies

08:56 Influence of YouTube Videos and Google Earth on ranking

12:06 Impact of Structured Lists and Headings on SEO

16:03 The Role of Long-Tail Keywords and Citations on rankings

22:04 GMB Map Embed Test

27:30 Impact of PBN Links and Map Embeds

30:43 Testing the Influence of Anchor Text Links

36:14 Testing Backlink Impact on Local Rankings

40:00 The Value of SEO Compared to Paid Advertising

45:00 The Importance of Testing and Taking Data

SEO Test Updates from Our New SEO Testing Library: The SEO Mad Scientist Episode 420 Mar 202400:43:10

Highlights From Episode 4 - The SEO Mad Scientist:

  • In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.
  • They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.
  • They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Custom Signals: https://web20ranker.com/custom-link-building/

Geo Networks: https://web20ranker.com/product/order-geo-networks/

SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia:

0:00 Introduction

01:14 Launch of our testing library

01:50 Recap of the YouTube test and initial observations of ranking movements

06:07 Service Area Business vs. Non-Service Area Business

07:29 Impact of link building strategies on local rankings

11:51 Recap of recent GBP map embed test results

14:09 Similarities between CTR and link building impacts

16:03 GBP suspension due to engagement manipulation.

18:33 Getting instant verification using Google Guide accounts

22:06 Custom signals test results

24:01 Importance of Relevant Content in your website

27:02 Updates on the tests we did on Geo, Niche, and Brand Networks

31:35 Testing On-Page Optimization

42:34 Conclusion

Can You Improve Rankings with Mini Networks? The SEO Mad Scientist Episode 313 Mar 202400:21:02

Highlights From Episode 3 - The SEO Mad Scientist:

  • In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies.
  • They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer.
  • Tune in to discover actionable strategies for leveraging mini networks to achieve significant improvements in keyword rankings and overall search engine visibility.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products discussed:

Mini Networks: https://web20ranker.com/mini-networks/

PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

SEO Discussion Mike Milas + Alex C. Barr:

00:00 Introduction

00:50 What are Mini Networks?

04:02 Benefits of Mini Networks

06:03 Testing Mini Networks

08:13 Results of the Test

10:32 Effectiveness of Brand Networks

12:54 Building and Leveraging Mini Networks

13:13 Mini Networks vs. PBN Map Embeds

19:04 How to Get Mini Networks

20:39 Conclusion

Push Rankings w/ YT Geo Tags, Driving Directions, & Maps Links: SEO Mad Scientist Podcast Episode 228 Feb 202400:32:33

Highlights From Episode 2 - The SEO Mad Scientist:

  • In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies.
  • They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance.
  • Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outlining guidelines for sustainable success in digital marketing.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Brand Links: https://web20ranker.com/brand-authority-links/

Mini Networks: https://web20ranker.com/mini-networks/

SEO Discussion with Mike Milas + Sophie Allen + Alex C. Barr

00:00 Introduction

02:33 New testing library launching soon

03:57 Google changes metadata practices

10:22 Location tags, driving directions & links in YouTube videos

18:07 Geo-relevance and Google Earth links

20:43 Testing brand links and mini networks

21:16 Ranking impact of SAB vs physical address

26:27 Ethics of buying reviews and negative SEO

34:34 Conclusion and farewell

Press Tests & YouTube Signals for Stronger Local Rankings: The SEO Mad Scientist Episode 121 Feb 202400:36:12

Highlights From 1 Episode - The SEO Mad Scientist:

  • As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results.
  • They highlighted updates to the dashboard and tools, aiming for seamless integration for user convenience.
  • They stressed the importance of strategic testing, sharing insights from press release and YouTube video ranking tests. Understanding interlinking and anchor text, they emphasized, is crucial for effective SEO.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Press Releases: https://web20ranker.com/web-2-0-press-release-service/

SEO Discussion with Mike Milas + Sophie Allen:

00:00 Introduction

02:20 Updates on Dashboard and Tools

04:45 Press Test Review

14:45 Testing YouTube Videos for Local Rankings

19:18 Observations So Far

25:11 Interlinking and Anchor Text Test

31:15 Importance of Granular Testing

35:37 Conclusion

Shifting to SEO Testing Focus + New Schema & Proximity Test: SEO Vault Episode 22507 Feb 202400:45:26

Highlights From The Episode:

  • Mike, Sophie, and Alex delve into various SEO tests we have conducted, including:
  • Local proximity test
  • YouTube strategy for local rankings
  • Anchor text of local for geographical relevance
  • They also discuss advanced techniques such as:
  • Domain authority stacking
  • Entity stacking
  • Use of terms like link wheels and broken link wheels.
  • They show the importance of defining terms in SEO and the relevance of different contexts.

SEO Discussion:

0:00 Introduction

03:08 Cross linking and Google stacking tests in the Local Proximity Test

09:29 Testing the Anchor Text of Local for Geographical Relevance

13:14 Discussion on Correlation vs Causation

23:41 Schema Markup and Topical Relevance

31:59 Difference between white label and arbitrage

35:05 Importance of relevance and context in SEO

44:14 Upcoming tests and video recaps

45:06 Closing remarks

AI’s Role in the Future + New Tools & Trainings for 2024: SEO Vault Episode 22431 Jan 202400:49:17

Highlights From The Episode:

  • Mark, Mike, and Sophie dive into the latest AP program and dashboard updates, unveiling tier discounts and signup notifications.
  • Explore the impact of AI on search and Google's future moves, while tackling the smart home privacy debate.
  • Question Google's tech trajectory and embrace the importance of taking shots and learning from failure.

SEO Discussion:

00:00 Introduction

02:08 Tiered discounts coming back to APP

06:15 Upcoming Valentine's Day Sale 

09:32 Better campaign recommendations with our new tool

17:35 Training plan updates for 2024

21:04 Google’s AI-powered Chrome update

28:55 The Role of AI in Reviews and Local Search

32:18 Smart Home Automation with AI & Privacy 

40:41 Google's successes and failures in recent years

45:47 Closing Remarks

Recent SEO News:


How AI Integrations Impact You + SERP Changes & Content v Links SEO Test: SEO Vault Episode 22324 Jan 202400:44:57

Highlights From The Episode:

  • Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset.
  • Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results.
  • Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry.

SEO Discussion:

0:00 Introduction

01:10 Mindset in SEO

04:14 Dashboard developments with the Algomatic & Free APP Level

10:01 Content and On-Page vs. Links SEO Test

14:02 Click to Call Button Redesign in Search Results

18:09 Google Testing Snippets for Product Listings and Local Images

19:50 How AI in Search Impacts You

33:31 Rabbit AI Device

40:07 Future Implications of AI Integration

Recent SEO News:

Better Understand SEO Campaigns w/ Algorithm Annotations & Robust Data Views: SEO Vault Episode 22217 Jan 202400:39:17

In episode 222, Mike and Sophie discuss real life uses for custom GPTs, the importance of data visualization and the benefits data views bring to SEO analysis.. Web 20 Ranker (Nate) is continuing to build out new features to the dashboard with a big update on the horizon - overlaying algo updates, product purchases, and custom annotations over Google Search Console data.

Mike then discusses his recent deep dive into our Custom Signals test, the impact of citations on local rankings, and interesting insights we plan to test in the future.

They also explore the new free APP level launching soon, which will be the centralized location for tools and resources. Finally, they touch on AI advancements and the exciting year of SEO tests ahead.

Google Notes Testing Updates, Robust Data Integration & Major Volatility: SEO Vault Episode 22110 Jan 202400:44:03

Highlights From The Episode:

  • In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in finding high-volume note sites for further exploration.
  • They introduced AlgoMatic, our backlink analysis tool in testing, set to revolutionize SEO by simplifying the reverse engineering of competitors' linking strategies.
  • They highlighted Google's shift to longer search snippets, urging marketers to adapt for increased visibility in search results.

SEO Discussion with Sophie:

0:00 Introduction

0:44 Annual SEO Testing Report

01:21 Launch of testing library

05:20 Data integration & campaign analytics dashboard

10:50 Q1 webby on February 26th

13:50 User-generated content with Google Notes

16:00 Content types in Google Notes

20:23 Google Notes test update

22:19 Longer SERP snippets being tested

24:32 Social links in GBP listings

26:25 SERP volatility over New Year’s Eve

34:52 Robust backlink analysis tool coming soon

42:49 Conclusion

Recent SEO News:


Local Engagement Signals & Quick Holiday Updates: SEO Vault Episode 22028 Dec 202300:23:29

Highlights From The Episode:

  • In this episode, Mike and Sophie spill the beans on our exciting new service – Local Engagement Signals. Discover how this game-changing addition can enhance your campaigns and make a lasting impact on local search results.
  • Mike Milas shares insights into the upcoming 2024 tests, including single variable on-page factors, advanced schema and markup experiments, and the power of premium citations.
  • Mike and Sophie delve into recent SERP volatility, share observations on open and closing signals on Google My Business, and explore how these changes might impact your SEO efforts.

SEO Discussion with Sophie:

0:00 Introduction

04:31 Save up on SEO in the daily deals during our year-end sale

06:35 Introduction to our new service - local engagement signals

12:03 Learn about content optimization in Mark’s upcoming webinar

13:33 SEO testing on on-page factors, e.g meta descriptions, images, image metadata, schema on single variable levels

18:39 SERPs volatility in Google after spam attack 

23:49 Closing remarks

Recent SEO News:


New AI Trainings, Press SEO Tests & Other Updates: The SEO Vault Episode 21921 Dec 202300:47:36

Highlights From The Episode:

  • In this episode, the team introduces Mike's revolutionary AI training designed to boost productivity. They also unveil a handy social media tool for seamless content generation and scheduling.
  • The discussion covers topics like the impact of press on rankings, the launch of an SEO testing library featuring mad scientist tests, and significant updates to Monthly GBP and Managed SEO campaigns.

SEO Discussion with Mark and Sophie:

0:00 Introduction

2:28 Year End SEO Sale

03:15 Increase Productivity & Efficiency with Mike’s new AI training

07:31 Social media tool for content generation and scheduling.

10:03 Google Analytics and Search Console dashboard integrations

16:15 Impact of press on rankings - brand recognition and authority.

21:13 SEO testing library launching with all mad scientist tests

25:04 Webinar on content optimization and the potential patent implications

34:34 Google Review update and Google algorithm changes 

35:50 Major updates to our Monthly GBP and Managed SEO campaigns

Recent SEO News:

Rank Higher Using Entities & Schema with Simon Cornelius: SEO Vault episode 21813 Dec 202301:00:46

Highlights From The Episode:

  • In this episode, we're joined by the brilliant Simon Cornelius, who unravels the first key highlight – the power of entities and schema. Simon takes us on a journey, revealing how these tools can become your SEO secret sauce, helping Google truly understand the essence of your website.
  • Dive deep with hosts Mark and Mike as they showcase the seamless integration of a cutting-edge dashboard with Google Analytics and Search Console.
  • The adventure continues as Simon guides us through connecting entities in Google's vast Knowledge Graph. Pro tips on reinforcing relationships between entities ensure you're armed with the knowledge to dominate the SEO landscape.

SEO Discussion with Mark & Simon:

0:00 Introduction

01:44 Integration of our new dashboard w/ Google Analytics & Google Search Console

07:45 Entities and schema

12:39 Simplifying concepts to rank higher

23:27 Connecting Entities in Google's Knowledge Graph 

29:09 How to connect entities in the Knowledge Graph with schema.zone

40:29 Reinforce the relationship of entities in the knowledge graph

57:50 Where to find Simon

Recent SEO News:

Press & SERP Notes SEO Tests + Product Improvements & More: SEO Vault Episode 21706 Dec 202300:27:46

Highlights From The Episode:

  • Explore the secrets behind the recent enhancements to our SEO products, promising not just an ascent in rankings but a complete paradigm shift. We also go through our recent SEO tests and the incorporation of Google Notes in SERPs.
  • Exploring the power of Premium X (formerly Twitter), the hosts discussed how it goes beyond a standard social account, offering ad credits and valuable features to boost business exposure.
  • Mike spills the beans on how AI extends beyond words, offering a sneak peek into the transformative potential of AI for images.

SEO Discussion with Mark & Sophie:

0:00 Introduction

01:04 Improvements to our SEO products 

05:39 Press SEO test conclusions 

06:28 Google Notes - what we’re testing 

09:37 Unstructured citations with Notes

13:44 Benefits of Premium X (formerly Twitter)

15:18 Increasing exposure: Business Twitter accounts with ad credits

19:55 The future of the AI world & OpenAI

22:50 How Mike is pushing AI models

25:11 Handy AI image uses

Recent SEO News:


Google Notes Live & Indexing + Crawler Changes & Power Of Press: SEO Vault Episode 21629 Nov 202300:26:57

Highlights From The Episode:

  • In this episode, Mark and Mike unveil the power of Google Notes. Discover how these notes are not only making waves in the SERPs but are also getting indexed, unlocking new possibilities for elevating your website’s visibility and engagement.
  • They break down the recent changes in Google’s Site Crawler, providing valuable insights into the shifts that might impact your SEO strategy.
  • They discuss a recent PR SEO Mad Scientist test showcasing the influence of press services in AI Generative Results. Find out how AP News and Yahoo Finance PRs are taking the lead in the world of AI-driven SEO.

SEO Discussion With Mark:

0:00 Introduction

01:26 St. Jude’s Donation from Black Friday sale

02:32 Create Data-Driven Content with Mark’s new training

04:49 SEO Testing Library on the way

06:45 The power of press services in AI Generative Results

09:48 Google Notes Update: showing in SERPs (& indexing)

11:41 Changes in Google’s Site Crawler

16:15 Google’s Use of Big Data for Predictions

23:14 Revolutionizing your agency’s content creation with our AI content tool

25:04 Closing Remarks

Recent SEO News:


Crucial Components of Campaigns SEOs Often Overlook & Google Notes in SERPs: SEO Vault Episode 21522 Nov 202301:06:54

Highlights From The Episode:

  • Mark, Mike, and Sophie announce our Black Friday sale and promotion, including a grand prize named "A Thousand Moments with Mark."
  • They provide insights into upcoming changes in the Web 2.0 Ranker dashboard, transforming it into a comprehensive experience with high-level integrations and additional features.
  • The episode concludes with a discussion on the weaponization of DMCA notices, highlighting a case involving Lex Lumina PLLC.

SEO Discussion with Mark and Sophie:

Recent SEO News:

Ranking Impact of Press Releases SEO Test, How to Find Authority Press & More: SEO Vault Episode 21415 Nov 202300:51:57

Highlights From The Episode:

  • The hosts delve deep into the intricacies of a press release strategy that not only boosted rankings but fundamentally transformed website traffic.
  • Join the conversation as the hosts discuss Mark's expert tips on crafting content that goes beyond engagement. Learn how to claim digital dominance and elevate your content strategy to stand out in the crowded digital landscape.
  • The hosts explore the impact of our new AI content tool, on accessibility and usability, providing a game-changing tool for your digital arsenal.

SEO Discussion with Mark and Sophie:

0:00 Introduction to the SEO Vault

01:18 Details on the updates on our Press Release Services

03:18 SEO testing using our updated press services

10:25 Mark’s new upcoming training on content planning training and its uniqueness

16:50 The dynamics of free and paid content

21:17 How to unlock the free content tool for the Agency Partnership Program (APP) program

38:47 The progress and features of the revamped Link Rec tool

42:56 The early bird offer of our upcoming Black Friday Sale

45:02 The November core update and its volatility.

50:20 Noting instances where authoritative sites don't provide helpful content.

51:55 Conclusion

Recent SEO News:


AI Writing v. Human Content + Custom Signals SEO Test Update: SEO Vault Episode 21308 Nov 202301:12:57

Highlights From The Episode

  • Mark, Mike and Sophie delved into AI content tools, AI-generated rap, and the role of AI in different marketing strategies.
  • They open up about client acquisition, SEO testing updates, and the latest SEO trends. Gain invaluable insights into transparent client engagement and effective SEO strategies.

SEO Discussion with Mark and Sophie

0:00 Introduction to the SEO Vault

02:21 How to Unlock the NEW Tools Suite from Web 2.0 Ranker

07:07 Relaunching our Agency Partnership Program

18:23 Agency Accelerator with Mark (+ More BF Deals)

30:32 The importance of product positioning and sales systems

31:56 Impact of Custom Signal building: SEO Mad Scientist test update

40:23 Using GPT-4 and open-source LLMs

42:00 Increase efficiency with custom instructions in ChatGPT

45:32 Writing styles and the balance between storytelling and matter-of-fact content

55:36 Role of AI in different types of marketing

57:28 November core update (& other recent updates)

01:05:53 How AI will impact structured data and data-driven answers (Google's helpful content update)

01:09:17 AI's role in data-driven versus experiential content

How To Best Leverage AI Content In All Aspects of Your Agency: SEO Vault Episode 21201 Nov 202300:46:57

Highlights From The Episode:

  • Mark and Mike explored how AI is revolutionizing marketing, with a focus on creating captivating content and eye-catching images using tools like Web 20 AI content tool.
  • The hosts dissected the intricate world of SEO, covering core algorithm updates, the importance of CTR testing, and the complexities of international SEO.
  • Mark and Mike offered a glimpse into the future of AI in design and marketing, highlighting AI's role in copywriting, the power of enthusiasm in sales, and the blending lines between AI and human-generated content.

SEO Discussion with Mark:

0:00 Introduction

01:17 Meet the Web 20 AI Content Tool build for agencies

06:07 Dashboard and Core Algorithm Update

12:58 CTR Testing and Content-Length

24:29 Strategies to best use AI for content and emails

25:53 Internationalization and multilingual sites

27:25 Challenges in the SEO industry

35:47 Creating AI-enhanced content

40:31 The use of AI, particularly DALL-E, for creating images and graphics for various purposes

43:06 Future of AI in design and marketing

Recent SEO News

Are SEO Tools Price Gouging? + Relevancy v Links SEO Test, AI Images & More - SEO Vault Episode 21125 Oct 202300:54:53

Highlights From The Episode:

  • Mike and Mark delved into the transformative potential of AI-powered content creation, highlighting its ability to save time and generate high-quality, audience-focused content.
  • The conversation turned to the intriguing world of AI-generated art, where Mike and Mark discussed its impact on artistic expression and creativity.
  • The hosts provided insights into topical relevance testing, revealing its results and how it can help target audiences with precision.

SEO Discussion with Mark:

0:00 Introduction

0:42 Halloween sale details

3:04 Details about our new AI content tool

9:21 Rebranding and Changing AI Landscape

10:37 The importance of value-added features in AI tools

12:36 Topical relevance testing and its results

20:22 Ahrefs and their pricing model

29:06 Conversations about legacy accounts, pricing changes, and the importance of treating legacy customers with care

31:12 AI in image creation

47:20 Thoughts on the value of AI-generated art and its impact on artistic expression

Recent SEO News

Uncover Success Secrets In Branding, SEO Testing, And Podcasting With SEO Vault 21018 Oct 202300:51:17

Highlights From The Episode:

  • Mark, Mike, and Sophie take you on an exciting journey through the realms of SEO, branding, and podcasting.
  • The trio emphasized the importance of transparency in SEO practices, illustrating how it can build trust with clients, attract more business, and nurture lasting client relationships.

SEO Discussion With Mark Luckenbaugh & Sophie Allen

0:00 Introduction

01:49 Halloween sale discussion

03:52 Q4 Webinar Recap

07:04 Discussion on the impact of digital brand building on rankings.

13:09 SEO Mad Scientist Update: Ongoing topical relevance testing for content.

16:15 Content Generation tools

18:35 New PR tests and the effectiveness of press releases for SEO.

34:30 Emphasis on the importance of SEO testing for insights into effective strategies.

35:35 Discussion on the benefits of transparent SEO practices for building client trust.

36:12 Importance of effective sales strategies and providing clients with clear roadmaps.

36:43 Challenges in maintaining client relationships, including changing account managers.

49: 47 Failing Forward in SEO

Recent SEO News


Unlocking The Power Of AI: Revolutionizing Content Creation And Strategies In SEO Vault 20911 Oct 202300:58:43

In this episode of the SEO vault, we dive deep into the world of AI-powered content creation with Mike, Mark, and Sophie. Join us as we discuss the impact of AI content tools, their potential in SEO, and their role in affiliate marketing. Discover how AI-generated content is changing the game and explore the ethical considerations surrounding its use. Plus, stay tuned for a fascinating discussion on the rise of deepfake audio technology.

If you're curious about the future of content creation and the influence of AI content tools, this episode is a must-watch! Don't miss out on the insights and predictions from industry professionals.

How to Streamline Content Creation & Leverage AI for SEO with AI Content Tools: SEO Vault 20804 Oct 202300:50:39

In this insightful podcast episode, join us for a deep dive into the world of AI content tools and their game-changing impact on SEO. Our experts Mark, Mike, and Nate discuss everything from the rarity of major Google updates to the evolution of AI content tools beyond mere novelty. They reveal how these tools can revolutionize your content strategy, streamline content creation, and supercharge your SEO campaigns.


Discover why a comprehensive content plan is crucial, and how AI can help you generate diverse content types, from blog posts to press releases, efficiently. The conversation also touches on the pricing pitfalls of some AI tools and the need for fairness in this dynamic space.


If you're an SEO enthusiast, content creator, or marketing professional, this podcast episode is a must-listen

Harness the Power of AI & Revolutionize Customer Support with AI Chatbots: The SEO Vault Episode 20713 Sep 202300:33:10

Welcome to Episode 207 of The SEO Vault! In this episode, Mike Milas teams up with Nate Fischer to dive deep into the world of AI chatbots and how they're reshaping the business landscape.

Unlock the full potential of AI chatbots in this episode - we walk through the game-changing innovations and tools that can take your business to the next level.

Mike and Nate kick things off by highlighting the versatility of AI chatbots. From improving customer support to supercharging lead generation and appointment scheduling, these bots can do it all. But here's the kicker – they're not just for tech giants. Discover how even local businesses like roofers and plumbers can harness the power of AI to their advantage.

Nate Fischer, a seasoned software developer, provides valuable insights into the intricate world of content vectorization. You'll learn how to turn written content into actionable knowledge that your AI chatbots can use effectively. Plus, find out why context matters when it comes to delivering the right answers to user queries.

Get an exclusive sneak peek into Lindabot, the revolutionary AI chatbot Nate has worked on. Lindabot isn't your average chatbot; it's a powerhouse that can handle lead qualification, appointment scheduling, and more. With Lindabot by your side, you'll experience a new level of efficiency and customer engagement.

The SEO Vault Episode 206: Mastering the Sprint Model with Ryan Stewart06 Sep 202300:43:20

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Mike Milas and Ryan Stewart (special guest)

Highlights From The Episode:

  • We had a special guest, Ryan Stewart, the CEO of WEBRIS and the mastermind behind the SEO Blueprint Training book, as well as the owner of Ryan Stewart Consulting.
  • Mike and Ryan discussed three foundational sprints that are essential to getting results for clients and ensuring they keep coming back for more valuable content.
  • They talked about delivering value to their clients, rather than offering everything under the sun for a whole year.

SEO Discussion with the Guest

0:58 How Ryan got started with SEO.

05:33 The focus shifted to the importance of client-centric SEO, exploring how this approach differs from traditional strategies.

13:18 Unlocking the Value of the Sprint Model: Agency Structure

16:28 Client Expectations and Goldman Sachs Sales Process: Conversion Insights

21:40 How a new agency can start niching down.

24:37 Adapting to Changing Search Behaviors: Social Media and More

27:21 The Importance of Offering Quick ROI: Client-Centric Approach

Recent SEO News

Join us weekly for the latest SEO news and Q&A session with Mike, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 205: Cracking the Code - Google's Algorithm Updates Decoded with Marie Ysais30 Aug 202300:40:08

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Mike Milas, Mark Luckenbaugh, and Marie Ysais (special guest).

Highlights From The Episode:

  • We had a special guest, Marie Ysais, from SEO Algo Secrets. Discover the secrets behind the algorithm changes and how they've evolved over time.
  • Mike, Mark, and Marie decode the mysteries of SEO deficiencies and the intricate workings of Google's black box algorithm. From on-page factors to off-page elements, we're breaking down how even the smallest details can impact rankings and site performance.
  • Marie shares her thoughts on AI content, its evolving role in SEO, and Google's perspective on it. From topically relevant entities to the ever-changing landscape of search engine rankings, this episode is packed with insights that could reshape your SEO strategies.

Web 2.0 Ranker Weekly Update

0:38 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • The SEO Mad Scientist SEO Testing Library V2 will be rolling out, which will make it easier to navigate tests and have more information at your fingertips.

SEO Discussion with the Guest

5:26 Discover how Marie's SEO journey started and why she's hooked on decoding Google's updates.

10:25 Unveil the mysteries behind SEO deficiencies and how Google's black box algorithm keeps us on edge.

14:15 Explore the evolution of SEO from backlinks to white hat strategies, including the importance of staying attentive to all elements.

23:45 Delve into the world of manual penalties and algorithmic changes, revealing the industry's summer chaos.

28:30 Unlock the power of topically relevant entities and their impact on site rankings.

32:00 Marie’s take on AI content

Recent SEO News:

Join us weekly for the latest SEO news and Q&A session with Mike, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 204: Damon Burton's SEO Strategy Anchored in Quality Problem-Solving Content22 Aug 202300:31:05

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Damon Burton, a special guest.

Highlights From The Episode:

  • We had a special guest Damon Burton, a prominent figure in the SEO industry. With a journey that began as a freelancer and evolved into an entrepreneur, Damon shares his insights into the power of quality content in SEO that he used to outrank two billion-dollar businesses on their branded queries.
  • Victor engages in a dynamic conversation with Damon Burton, diving deep into the world of problem-solving content. Discover how Damon's approach to addressing audience pain points through intentional content creation has been the cornerstone of his success.
  • Victor and Damon dive into the allure of storytelling in building brand loyalty and crafting resonant content. The conversation also highlights the meticulous attention Damon's team pays to detail, and how this approach sets them apart in the realm of SEO.

SEO Discussion

0:46 How Damon got started with SEO. He started with two accounts that were in automotive retail and electronics manufacturing.

4:23 How he outranked two billion-dollar businesses, i.e. The Bachelor and SEMA show, on their branded queries.

10:15 How he and his team provide a value proposition to their clients by having quality content.

14:31 How to choose and pay SEO writers

21:47 Damon’s process for writing his book “Outrank”. You can get a free version of this book at https://www.freeseobook.com.

28:58 Damon’s final takeaway on content marketing.

Web 2.0 Ranker Weekly Update

26:31 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • The Labor Day SEO sale starts next week.
  • Mad scientist CTR manipulation tests have now been concluded
  • There are updates to the Local SEO course 3.0.

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 203: Rocking New Site Success and Building Site Authority with Bryan King15 Aug 202300:44:33

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Bryan King, a special guest.

Highlights From The Episode:

  • We were joined by a special guest, Bryan King, the project manager for services at the SMB Team. He shared strategies for maximizing content effectiveness on new sites and building site authority through savvy content approaches.
  • Exciting updates were unveiled by Victor, including a revamped free SEO pricing calculator bundle and mind-bending mad scientist tests underway for Google's new search generative experience.
  • Bryan and Victor also shared the freshest SEO news, including the game-changing ChatGPT New Web Crawler - GPTBot and the intriguing trend of disappearing reviews.

SEO Discussion with the Guest

1:28 How he got started with SEO

9:50 How to maximize the effectiveness of available content for a new site. How to build the authority of your site using content.

16:35 Getting site authority on a limited budget.

21:47 How to pick out topics for content for your site using silos.

28:25 What’s one thing that people mess up with SEO?

Web 2.0 Ranker Weekly Update

30:58 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • The FREE SEO Pricing Calculator Bundle is live. Completely revamped and updated, our bundle includes three downloads to help make pricing SEO easier and faster than ever before. Multiple resources will have you intelligently building cost models and efficiently pricing with calculator tools customized to your agency and SEO pricing model.
  • New Mad Scientist tests: We’re testing the new Google Search Generative Experience.

35:14 Recent SEO News

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 202: Exploring Content Marketing and Business Valuation with Greg Elfrink08 Aug 202300:39:47

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Greg Elfrink, a special guest.

Highlights From The Episode:

  • We were joined by a special guest, Greg Elfrink, the head of marketing at Empire Flippers. He shared his inspiring journey, starting from working on an oil rig to venturing into affiliate marketing and freelance writing. He emphasizes the power of content marketing as a crucial strategy.
  • Victor and Greg delved into the topic of accurately valuing your business, providing resources and tips to ensure a proper evaluation. Additionally, they shared strategies for achieving quick wins for new clients, helping agencies make a positive impact early on in their partnerships.
  • They discussed effective strategies to scale operations, reach new markets, and handle increased demand for services while maintaining quality and customer satisfaction.

Web 2.0 Ranker Weekly Update

1:45 Brand updates, deals, promotions, and news.

SEO Discussion with the Guest

2:40 How he started with his marketing journey; starting with working in an oil rig, getting into affiliate marketing, and freelance writing.

10:47 Effective client acquisition methods without cold calling

17:18 Where to learn about internet marketing on podcasts

20:12 How to grow your SEO agency

27:18 Resources on how to value your business correctly

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 201: Unraveling SEO's Client Retention and Local SEO Reporting with Roger Bryan31 Jul 202300:50:34

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Roger Bryan, special guest.

Highlights From The Episode:

  • We hosted a special guest with Roger Bryan, the owner of Raising Millionaires. He shared his inspiring journey from the Marines to becoming involved in SEO, particularly working for a non-profit organization.
  • Victor discussed the introduction of our New Pricing Calculator bundle.
  • Victor and Roger covered Google's categorization of reviews based on the type of reviewer, highlighting the importance of understanding how reviews impact search rankings. They also discussed the potential of generating quality content with the use of AI, shedding light on how artificial intelligence can be harnessed to enhance SEO strategies.

Discussion with the Guest

1:01 Introduction: Where his journey began

10:42 How to position your offer for SEOs and maintain client retention

17:46 New projects Roger’s working on financial security for your children. Raising Millionaires e-book here.

26:06 Investment opportunities for SEOs

Web 2.0 Ranker Weekly Update

30:51 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • The new Pricing Calculator bundle is live.
  • It includes an updated calculator with customized pricing metrics for 4k+ GBP categories, a cost modeling tool, & roi-based calculator.

33:15 Recent SEO News

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 200: Mastering SEO Holistically with Alex C. Barr for Client Success26 Jul 202300:53:22

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Alex C. Barr.

Highlights From The Episode:

  • We hosted a special guest, Alex C. Barr from GrowthFoundry. He discusses providing the best services for SEO clients through a holistic approach while focusing on high-value aspects that work best.
  • Victor and Alex discussed recent SEO news, including Google's clarification on AI-generated content reception, the introduction of new content types for GBP to boost SERP rankings, updated URL structure guidelines, and a confirmed algorithm update expected this summer.

Web 2.0 Ranker Weekly Update

1:04 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • CTR Tests ongoing with Manipulation for increasing GBP Ranks
  • NEW BLOG: Smarter Local SEO Pricing (with 4,000+ GBP Categories)

1:36 Q&A with the guest

31:26 Recent SEO News

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 199: Unleashing the Power of Press Releases for SEO Domination20 Jul 202300:41:36

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Emily Chaffee.

Highlights From The Episode:

  • We had the pleasure of hosting a special guest, Emily Chaffee, our esteemed press department manager. Emily shared valuable insights into our press release process, the latest updates on various press products, and effective press strategies to boost search engine rankings.
  • Victor and Emily talked about our new CTR Tests with Manipulation, a cutting-edge technique designed to elevate GBP.
  • They explored how addressing confidence issues can impact the display of your site name, the importance of not disavowing backlinks if they were not purchased, and Google’s advice against frequent changes to redirects whenever possible.

1:30 Q&A with the guest

Web 2.0 Ranker Weekly Update

25:24 Brand updates, deals, promotions, and news.

Recent SEO News

30:44 Catch up on the latest industry and algorithm updates.

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 198: Cracking the Code of Anchor Text Ratios for SEO Success12 Jul 202300:53:29

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Igor Lebich.

Highlights From The Episode:

  • We had a special guest, Igor Lebich, our managed links department manager. He talked about his background in SEO of how he started out building affiliate sites in the music industry, then came to work in the managed links department at Web 2.0 Ranker.
  • Victor and Igor gave tips on how to improve your link-building strategy and how Web 2.0 Ranker does this competitor analysis for clients. They announced that the grand prize winners for the 4th of July Sale have been chosen and emails sent out.
  • They discussed some comments from Google, including No Ranking Factor Compensates For Missing Relevance and It Doesn't Matter If You Use Blog Folders For URLs & We're Not Wrong. They added that Google Business Profiles has dropped call tracking features.

2:25 Q&A with the guest

 

Web 2.0 Ranker Weekly Update

16:18 Brand updates, deals, promotions, and news.

Recent SEO News

29:47 Catch up on the latest industry and algorithm updates.

SEO Q&A

45:35 I have a keyword "pros + target kw + city" that was used as an anchor. It represents 70% of my backlinks anchors or about 300 backlinks. My competitor's anchor text ratio is 80% branded or naked anchors. I'm sitting in positions 10-20 for money keywords. I would like to boost the rankings of this old site.

Does using exact match anchors, even more, will affect negatively the rankings? and what would you do in my position?

Thanks in advance for all your replies.

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 197: Demystifying Link Building Myths - Power of Branded Anchor Text04 Jul 202300:44:56

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Mike Milas.

Highlights From The Episode:

  • Victor and Michael shared updates on a Fourth of July sale and a mastermind event, as well as an upcoming webby focusing on accelerating SEO wins.
  • They also discussed the importance of using branded anchor text in link building and how service pages should prioritize relevant information rather than keyword-specific anchor text.
  • They also touched on topics such as AI-generated content, the end of support for sitemap pings by Google, and the potential impact of low-level DR0 links on site rankings, offering defense strategies.

Web 2.0 Ranker Weekly Update

1:24 Brand updates, deals, promotions, and news.

Recent SEO News

23:45 Catch up on the latest industry and algorithm updates.

SEO Q&A

31:21 We have a site where we are seeing more and more low-level (DR 0) links showing up. Mostly these links are to photos on the site. It's definitely having an effect on our site rankings.

Is this some sort of new competitor attack? And if so, any suggestions on how to defend against it? I don't want to go disavow all these sites because I'm sure it will leave a huge hole in Google's graph, which would cause even more damage. Not sure how to handle this one...

35:50 How important is it to have accurate NAP on my website and other places where I build links?

Our previous guy did some link-building after that we changed our location. So now I can’t find him to edit them.

What’s the solution?

38:18 Linkbuilding: Do you use only one single link per post or do you use multiple links?

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 196: Mastering Holistic SEO - Content, Outreach, and Backlink Strategies28 Jun 202300:59:51

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Bohdan Krasuly.

Highlights From The Episode:

  • Bohdan's SEO journey: He started from his local SEO ventures in his home country to expand into the competitive US market. Through his own projects and client work, he honed his skills and eventually joined Web20Ranker, where he now manages the custom signals and link-building department.
  • The hosts discussed the importance of using custom signals and backlinks to improve website rankings. They emphasized the need for a holistic approach, including quality content, outreach opportunities, and a mix of different backlink strategies.
  • Victor and Bohdan discuss the importance of not solely relying on AI tools for SEO and the need to understand how they work. They also touch on the topic of Google prompting users to upgrade to performance max for Google Ads accounts. Victor and Bohdan discussed various topics including the use of Google's Performance Max for ad campaigns and the importance of relevant content on web pages for SEO ranking.

SEO Discussion

2:19 Q&A with the guest

Attracting High-Quality Backlinks

Recent SEO News

46:03 Catch up on the latest industry and algorithm updates.

Web 2.0 Ranker Weekly Update

53:33 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • 4th of July sale coming up on Thursday, June 29th till Wednesday, July 5th
  • This year we’re changing up the prizes… top spenders will unlock access to a private IN-PERSON mastermind with Mark, Nate, and Victor
  • Q3 Webby will be on Monday, July 10th - Victor will discuss how to accelerate your SEO wins.

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 195: Demystifying Maps, Supercharging Blogs, and AI-Generated Site Structures21 Jun 202301:03:11

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez, Mike Milas, and Vjosa Hajdini.

Highlights From The Episode:

  • Vjosa's SEO Background: Vjosa shares her experience in the SEO industry, starting almost a decade ago in content marketing and later joining Web20 Ranker. She implemented triage processes and reporting while working closely with clients as a liaison.
  • The hosts emphasized improving SEO processes, understanding AI and search engines, and the impact of reviews on local SEO.
  • The hosts discussed tracking leads, utilizing review platforms, the future of AI in review processing, and announced a Fourth of July sale by Web20 Ranker.
  • Michael and Victor shared updates on the Web 2.0 Ranker brand, including a quarterly webinar, local SEO course, and Bing Chat's image recognition testing. They also explored AI's potential in generating videos, games, and NPCs, and briefly mentioned concerns about competitor abuse of Google's search quality feedback form.

1:20 Q&A with the Guest.

Web 2.0 Ranker Weekly Update

27:10 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • 4th of July sale coming up in 1 week
  • This year we’re changing up the prizes… top spenders will unlock access to a private IN-PERSON mastermind with Mark, Nate, and Victor
  • Q3 Webby will be on Monday, July 10th - Victor will discuss how to accelerate your SEO wins.
  • We launched the Local SEO 3.0 course last week.
  • New blog about AI & Local SEO from Lasha.

Recent SEO News

33:53 Catch up on the latest industry and algorithm updates.

SEO Q&A

49:44 I'm having trouble trying to rank the landing pages on a client's website for "keyword in city". The towns I'm targeting are all very small with sometimes 0 competition for that keyword.

  • a lot of pages never even got indexed
  • some previously indexed pages are now starting to get de-indexed
  • the content was manually written (no AI content)
  • URL structure: website.com/locations/city-name

Does the "build a landing page for each location" approach still work in local SEO like it used to for new sites or was there a change that I am unaware of?

I have a couple of old sites with that URL structure that I have successfully ranked with this approach and that are still ranking well, but I haven't built a new site like that in a while.

Any feedback is appreciated.

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch the recording on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss the recording every Wednesday on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 194: Unleashing the Power of AI in SEO Management14 Jun 202300:57:27

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Victor Perez and Lasha Hetiia.

Highlights From The Episode:

  • Lasha and Victor discussed Lasha's experience in various roles in SEO and his addiction to AI tools like Chat GPT and ACO. Lasha also wrote an article about how AI can revolutionize Google Business Profile management by automating processes, analyzing data, and generating content.
  • We discussed recent fluctuations in Google rankings and the addition of long-form videos to Google business profiles. Lasha did not see any unusual drops in rankings and Victor noted that the official guidelines still state that videos should be up to 30 seconds long.
  • We also discussed various SEO topics, including the importance of adding videos to websites and the impact of TLDs on SEO. We talked about Google Bard's new update that allows for more precise local results by using location data.

Web 2.0 Ranker Weekly Update

1:30 Brand updates, deals, promotions, and news.

Recent SEO News

20:03 Catch up on the latest industry and algorithm updates.

 Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 193: Supercharging Sales & Client Acquisition with AI-Powered Prospecting02 Jun 202300:56:58

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Mike Milas and Victor Perez.

Highlights From The Episode:

SEO Discussion

1:33 How to get new clients and prospecting using AI.

Web 2.0 Ranker Weekly Update

1:33 Brand updates, deals, promotions, and news.

Recent SEO News

40:51 Catch up on the latest industry and algorithm updates.

SEO Q&A

49:50 How do we go about creating bulk pages in hundreds for services page and then have those pages use Elementor or any builder's design templates that we've created? So all we have to do is go in and replace section texts? If that's not possible or time-wasting, is there any other better alternative method? Is this possible?

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 192: Exploring the New Era of ChatGPT 4 and AI’s Expanded Horizons26 May 202301:01:58

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Mike Milas and Victor Perez.

Highlights From The Episode:

Web 2.0 Ranker Weekly Update

1:27 Brand updates, deals, promotions, and news.

SEO Discussion

4:43 Further uses of AI outside of content.

16:35 How to use different plugins for multilanguage SEO.

Recent SEO News

34:57 Catch up on the latest industry and algorithm updates.

“Google Says”

SEO Q&A

48:17 Should we stop putting our services as products?

59:54 Recently, I completed an SEO course. Now, I want to know how to get clients out of market place.

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 191: Mastering SEO with Multi-Language Site Structures19 May 202300:59:20

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Mike Milas and Victor Perez.

Highlights From The Episode:

Web 2.0 Ranker Weekly Update

1:46 Brand updates, deals, promotions, and news.

SEO Discussion

2:50 Multi-language site structure: plugins

Recent SEO News

23:37 Catch up on the latest industry and algorithm updates.

"Google Says"

SEO Q&A

10:00 What are your thoughts on PSEO?

16:14 I'm particularly having challenges in finding the right keywords and topical authority. How is it different here?

46:17 My page is indexed by Google and other pages are not yet, but the problem is that my home page appears with site: operator but its not appear when searching by its name. I already submitted the sitemap on the console and the page is not blocked by robots.txt or noindex tags.

I don't know the issue and what will be the solution if any expert can guide me I will be thankful.

47:30 On location pages, do you link to the GBP for the business or to the address of the business?

50:11 If a local website has multiple location pages for the small cities it serves but only one GBP, is it best to link the GBP to the website homepage or location page of the city the GBP is located in?

GBP covers multiple cities/counties.

56:18 What about a QR code linking to a map listing on the location?

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 190: Stay Ahead in AI-Era Google Search & Safeguard Clients' SERP Wins12 May 202300:47:22

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Mike Milas and Victor Perez.

Highlights From The Episode:

Web 2.0 Ranker Weekly Update

Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • Lots of big changes, but nothing to report.

Recent SEO News

22:20 Catch up on the latest industry and algorithm updates.

"Google Says"

SEO Q&A

6:53 Can you guys talk about EAT and ways to establish it for both client sites and lead gen sites?

14:54 What do you have to say about Bard?

17:01 What’s the best way to get backlinks and high-authority articles, such as Hubspot blogs?

Join us weekly for the latest SEO news and Q&A session with Victor, with his panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

The SEO Vault Episode 189: Why Disavowing Links Based on Third-Party Metrics Is a Terrible Idea05 May 202300:56:22

Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!

This Week's Podcast features Mike Milas, Mark Luckenbaugh and Victor Perez.

Highlights From The Episode:

Web 2.0 Ranker Weekly Update

2:23 Brand updates, deals, promotions, and news.

  • Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
  • Mark and Nate have taken over ownership of Web 2.0 Ranker.
  • Victor Perez is the new Web 2.0 Ranker chief brand ambassador.
  • We are sending out updated qualifying notifications for the Agency Partnership Program. The current codes will expire on August 1st, and we will launch the new APP system, which will enable you to track your spending in real time.
  • The Q2 Webby replay is available for download.
  • We’ll be revamping the SEO Mad Scientist tests soon.

Recent SEO News

21:14 Catch up on the latest industry and algorithm updates.

"Google Says"

"SEOs Say"

SEO Q&A

50:46 Do you still recommend using GSA to a money site?

Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

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