Explore every episode of the podcast The Search Session
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Mad Scientist’s Guide to Language Machines | Ramon Eijkemans | 25 May 2026 | 00:55:00 | |
How is SEO changing as search becomes more AI-driven and what does that mean for the future of visibility and strategy? In this episode of The Search Session, Gianluca Fiorelli talks with Ramon Eijkemans, a big-site SEO specialist and SEO automation builder from the Netherlands, about how AI is reshaping search and forcing SEOs to rethink content, structure, and relevance. The discussion goes beyond rankings, exploring how clearer, self-contained content, semantic HTML, and stronger information architecture help both users and AI systems understand pages more effectively. They also look at why SEO increasingly benefits from a more humanistic, context-driven approach, and how SERPs can be interpreted as a kind of market research surface rather than just a ranking list. The conversation further covers the challenges of scaling SERP analysis, the role of sentiment and user context in relevance, and how e-commerce pages can be improved with precise, situation-aware copy without sacrificing UX. This is the 64th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/mad-scientist-guide-to-language-machines Where to find Ramon Eijkemans
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| B2B Brand Visibility and Reputation in the AI Search Era | Viola Eva | 18 May 2026 | 00:59:59 | |
What does it really take for B2B brands to stay visible in the age of AI search? In this episode of The Search Session, Gianluca Fiorelli sits down with Viola Eva to explore how AI platforms like ChatGPT, Gemini, Claude, and Copilot are reshaping brand visibility, content marketing, and SEO strategy. The conversation dives into becoming the source that LLMs trust, why support content and documentation are gaining visibility in AI-generated answers, and how outdated third-party information can distort brand perception. Viola also shares insights from AI search experiments, explains why generic skyscraper content is losing relevance, and breaks down what effective AI-assisted content marketing actually looks like when paired with human expertise. If you're navigating B2B SEO, AI search, and the future of content strategy, this episode delivers practical insights on how brands can adapt and stay discoverable as search continues to evolve. This is the 63rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/b2b-brand-visibility-and-reputation-in-ai-serach Where to find Viola Eva
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Engineering the SEO Ecosystem for the AI Era | Aimee Jurenka | 11 May 2026 | 00:53:43 | |
What does it take to stay visible when AI becomes the new search engine? In this episode of The Search Session, Aimee Jurenka joins Gianluca Fiorelli to break down how SEO is evolving into AI visibility strategy. They explore why brand alignment across every channel matters, how informational content still drives authority, and why topic entities, schema, and internal linking can shape how AI understands a business. Aimee also shares how smaller brands can compete, how AI visibility can be measured, and why human strategy is still essential in an AI-first search world. Watch now to learn how brands can adapt before the next wave of search leaves them behind. This is the 62nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/engineering-seo-ecosystem-for-ai-search-era Where to find Aimee Jurenka
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| The Hidden Complexity of International SEO | Jonathan Moore | 04 May 2026 | 00:52:08 | |
What does it really take to get international SEO right in the age of AI and LLM-driven search? In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO and analytics consultant Jonathan Moore to unpack the real complexity behind global SEO. From the limits of AI in understanding local markets to the hidden challenges of hreflang and scaling across regions, the conversation goes far beyond surface-level tactics. Jonathan shares his perspective on why strategy and market context should come before technical fixes, how his journey from agency to consulting shaped his approach, and why modern SEO increasingly demands multidisciplinary thinking. They also dive into the evolution of SEO tooling—from traditional data workflows to AI-powered systems—and where human judgment still makes the difference. If you’re navigating international SEO or trying to understand how AI is reshaping search, this episode brings clarity, nuance, and a few perspectives you might not have considered. This is the 61st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/hidden-complexity-of-international-seo Where to find Jonathan Moore
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| From SEO to SXO: Rethinking Local Search | Celeste Gonzalez | 27 Apr 2026 | 00:52:16 | |
What does it really take to stay visible in local search as AI reshapes the rules? In this episode of The Search Session, Gianluca Fiorelli sits down with Celeste Gonzalez to unpack how AI is transforming local SEO—from Ask Maps and review sentiment to the growing influence of ChatGPT. The conversation goes beyond rankings, diving into what search experience optimization (SXO) actually means and how user behavior, testing, and UX signals directly impact performance. They explore why consistent business data matters more than ever, how reviews now act as fuel for AI-driven discovery, and why short-form video is becoming a serious player in local visibility. It’s a practical, forward-looking discussion on connecting online and offline experiences, improving conversions, and turning search presence into measurable results. Tune in to understand how modern local search really works—and how to make it work for you. This is the 60th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/sxo-for-local-search Where to find Celeste Gonzales
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| SEO Isn’t Broken. We Just Forgot It’s Marketing | Amanda King | 20 Apr 2026 | 00:47:23 | |
Is SEO really changing in the age of AI, or are we just forgetting what always mattered? In this episode of The Search Session, host Gianluca Fiorelli sits down with Amanda King, a Sydney-based growth consultant and enterprise strategist, to explore how AI and LLM-driven search are reshaping the industry. From the return of keyword obsession to the limits of tracking LLMs, they cut through the noise and refocus on what actually drives impact: strategy, business alignment, and human-first thinking. This conversation challenges shortcuts, highlights the role of technical and operational knowledge in modern marketing, and explains why entity-driven content and real business goals matter more than ever. This is the 59th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/seo-is-marketing Where to find Amanda King
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Mastering SEO Testing in the Era of AI Search | Ryan Jones | 14 Apr 2026 | 00:50:32 | |
What does reliable SEO testing actually look like in an AI-driven search landscape? In this episode of The Search Session, host Gianluca Fiorelli sits down with Ryan Jones to unpack how experimentation, measurement, and strategy are evolving as platforms like ChatGPT and Gemini reshape search. The conversation explores how SEOs can run meaningful tests when traditional metrics are shifting, why small-scale experimentation is more valuable than ever, and how premature reliance on AI-generated content can backfire. Ryan also breaks down the real impact of internal linking, the importance of building strong topical hubs, and why success should ultimately be measured by business outcomes—not just rankings. From navigating visibility in AI Overviews to understanding what truly makes an SEO test reliable, this episode delivers practical, experience-driven insights for anyone looking to stay competitive in modern search. This is the 58th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/running-seo-tests-in-ai-search-era Where to find Ryan Jones
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Beyond the Fix: Technical SEO as a Creative Strategy | Will Kennard | 06 Apr 2026 | 00:48:32 | |
What does technical SEO look like when it stops fixing problems and starts shaping strategy? In this episode of The Search Session, host Gianluca Fiorelli sits down with Will Kennard, a London-based technical SEO consultant, to explore how modern frameworks like Next.js and Nuxt are redefining SEO, why AI should be grounded in real data, and how SEOs can work more effectively with developers. The conversation dives into JavaScript rendering, AI discoverability, and the growing overlap between technical SEO, coding, and product thinking. From startups to enterprise environments, Will shares how SEO strategies evolve with scale—and why the most effective technical SEOs are the ones driving ideas, not just resolving issues. This is the 57th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-seo-as-creative-strategy Where to find Will Kennard
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Making Knowledge Graphs Actionable for Businesses | Beatrice Gamba | 30 Mar 2026 | 00:55:44 | |
What if the secret to making AI actually work for your brand lies in how you structure knowledge itself? In this episode of The Search Session, host Gianluca Fiorelli sits down with Beatrice Gamba, Italian AI-powered digital strategist and innovation leader, for a deep dive into the world of semantics, ontologies, and knowledge graphs — and why they're becoming the backbone of how brands communicate in the age of AI. Beatrice shares how her early exposure to semantic technologies sparked a passion for connecting users with the right information, and how she now helps enterprises turn abstract concepts like ontological cores and structured data into real business decisions. The conversation covers everything from grounding AI in industry regulations and taming hallucinations, to the delicate art of building websites that speak fluently to both humans and machines. If you've ever wondered how raw data becomes meaningful, scalable knowledge — this is the episode for you. This is the 56th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/knowledge-graphs-actionable-for-businesses Where to find Beatrice Gamba
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Rethinking SEO Structure: Entities, Internal Links, and Topic Hubs | Dixon Jones | 23 Mar 2026 | 00:44:04 | |
What does it really take to build authority in an AI-driven search landscape? In this episode of The Search Session, Gianluca Fiorelli sits down with SEO veteran Dixon Jones to unpack how semantic context, entities, and topical authority shape modern search. From the evolution of Majestic’s Topical Trust Flow to tools like InLinks, the conversation dives into how structured data, internal linking, and topic hubs help machines truly understand your brand. They explore the concept of a business’s “entity DNA,” the role of schema as a shared language across the web, and how to identify gaps between what your site says and what AI actually knows about you. The episode also tackles why many brands still miss the mark on building strong topic hubs—and what it takes to establish real credibility before even thinking about launching SEO tools. A sharp, insight-packed discussion for anyone looking to stay relevant as search continues to evolve. This is the 55th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/rethinking-seo-structure-entities-internal-links-topic-hubs Where to find Dixon Jones
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Aligning SEO and PPC with Authentic Brand Authority | Laura I. Abreu | 16 Mar 2026 | 00:47:40 | |
What does it take for brands to stay visible and trusted in a search landscape increasingly shaped by AI, ads, and fragmented user behavior? In this episode of The Search Session, Gianluca Fiorelli sits down with Laura I. Abreu, an SEO and PPC specialist originally from Spain who focuses on lead generation and revenue growth. Together, they explore why modern marketing success relies less on purely technical tactics and more on authentic human connection, smart channel selection, and strong brand reputation. Their conversation dives into the difficulty of measuring AI-driven visibility, the impact of Google’s evolving ad formats on traffic quality, and how businesses should choose the right platforms based on audience behavior and profitability. Laura also explains why simple, raw branded content is outperforming highly polished or AI-generated material, and why marketers need to adapt their tone and strategies to platform-specific user intent. The episode also examines how brands can build a distinctive voice, avoid the pitfalls of overusing AI in content, and protect their online reputation in a world where AI models can surface old or negative information. It’s a practical discussion about what SEO, PPC, and brand strategy look like when authenticity and trust matter more than ever. Enjoy the conversation and discover why the future of search may depend as much on human connection as on algorithms. This is the 54th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/seo-ppc-authentic-brand-authority Where to find Laura I. Abreu
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| SaaS Visibility Beyond Google in the AI Era | Bengü Sarıca Dinçer | 09 Mar 2026 | 00:50:57 | |
Curious how modern SaaS SEO goes beyond traffic and rankings? In this episode of The Search Session, Gianluca Fiorelli sits down with Bengü Sarıca Dinçer to explore strategies that truly drive business impact. From aligning SEO with revenue goals to navigating AI-driven search and uncovering unexpected channels like TikTok, Bengü shares insights on measuring influence, optimizing content for intent, and proving top-of-funnel value with GA4. If you want to see SEO as a strategic driver rather than just a traffic tool, this episode is for you. This is the 53rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/saas-visibility-beyond-google-ai-era Where to find Bengü Sarıca Dinçer
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Future-Proofing SEO: Technical Depth and Strategic Clarity in 2026 | Tory Gray | 02 Mar 2026 | 00:57:00 | |
Is technical SEO still about rankings, or is it becoming something much bigger? In this episode of The Search Session, Gianluca Fiorelli sits down with Tory Gray to explore how enterprise SEO is evolving in an era shaped by AI disruption, limited visibility, and growing client uncertainty. Together, they examine how agencies are shifting from isolated service providers to cross-functional growth partners, collaborating across channels to deliver cohesive, brand-driven strategies. The conversation dives into log file analysis and what bot behavior reveals about crawl patterns, visibility, and performance, as well as the impact of AI-driven search results on top-funnel traffic and goal setting. They also discuss Google’s increasing focus on entity-based search and branded experiences, and what that means for modern organic strategy. Beyond tactics, Tory shares her journey from solo consultancy to agency founder, reflecting on leadership, sales, talent retention, and the responsibility senior SEOs have to mentor the next generation. This is the 52nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-seo-depth-and-strategy Where to find Tory Gray
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Entity Search, Query Fan-Out, and Practical ML for SEO | Lazarina Stoy | 23 Feb 2026 | 01:01:03 | |
What happens when search shifts from keywords to entities - and from rankings to relationships? In this episode of The Search Session, host Gianluca Fiorelli sits down with Lazarina Stoy, marketing consultant and founder of Women in Marketing Bulgaria, to unpack how entity search, semantics, and query fan-out are reshaping modern SEO. They explore why machine learning is often more reliable than generative AI, how unresolved prompt injection limits agentic systems, and where tools like ChatGPT, Claude, and NotebookLM actually fit within professional workflows. The conversation dives into strategic brand positioning in the AI search era, from entity–attribute analysis and competitor comparison to the role of third-party validation in surfacing brands within Google Knowledge Graph and AI-powered results. They also discuss how to explain knowledge graphs to stakeholders, why context now outweighs keywords, and how ML education empowers SEOs to move from experimentation to confident automation. A focused, strategic discussion for SEOs navigating the semantic and AI-driven evolution of search. This is the 51st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/entity-search-ml-seo-lazarina-stoy-interview Where to find Lazarina Stoy
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| The Fragile Web: Technical SEO in the Age of AI | Jamie Indigo | 16 Feb 2026 | 00:56:48 | |
Is technical SEO becoming more powerful—or more fragile—in the age of AI? In this episode of The Search Session, Gianluca Fiorelli sits down with Jamie Indigo for a deeply technical conversation about what’s actually changing as AI reshapes search. Moving beyond the hype, they explore how foundational crawling principles still matter, why undocumented AI systems introduce new layers of complexity, and how technical SEOs may finally gain the strategic visibility they’ve long deserved. The discussion dives into cultural bias in AI and its impact on international SEO, the real mechanics behind model performance and feedback loops, and why JavaScript itself isn’t the problem—execution is. They also examine the breakdown of bot etiquette, the strain AI crawlers are placing on infrastructure, and the broader implications for digital rights and the future of the open web. This is a sharp, unfiltered look at the technical realities behind AI-driven search—and what it takes to stay relevant as the ground keeps shifting. This is the 50th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-seo-in-age-of-ai-search Where to find Jamie Indigo
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Log Files, AI Bots, and the Real Mechanics of AI Search | Metehan Yeşilyurt | 09 Feb 2026 | 00:53:51 | |
What really changes for SEO when search stops being deterministic and starts thinking like an AI? In this episode of The Search Session, Gianluca Fiorelli is joined by Metehan Yeşilyurt, an expert working at the intersection of AI, machine learning, and SEO. Together, they unpack how AI search reshapes visibility, why classic SEO fundamentals still matter in probabilistic systems, and what understanding LLM behavior reveals about optimization today. From Google’s evolving AI experiences to Perplexity’s citation model, visual content, log file analysis, and the growing fight against manipulation, this conversation goes deep into how search is changing—and how SEOs should adapt. This is the 49th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/log-files-ai-bots-and-ai-search-mechanics Where to find Metehan Yeşilyurt
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| What Brand-Led SEO Looks Like Today | Miracle Inameti-Archibong | 02 Feb 2026 | 00:40:17 | |
What happens to SEO when rankings matter less than trust and brand presence? In this episode of The Search Session, Gianluca Fiorelli sits down with Miracle Inameti-Archibong to explore how AI is reshaping SEO far beyond keywords and clicks. The conversation looks at visibility without traffic, brand-led SEO in an AI-powered search landscape, and why trust, relationships, and human context are becoming central to sustainable search performance. From using AI as a daily working ally to rethinking brand voice, technical foundations, and SEO leadership, this episode offers a sharp, people-first perspective on where search is heading next. This is the 47th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/brand-led-seo-in-ai-search-era Where to find Miracle Inameti-Archibong
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Unlearning Old SEO Content Strategies to Improve Brand Visibility | Himani Kankaria | 26 Jan 2026 | 00:51:53 | |
What does it really take to build a scalable agency, grow a brand through content, and stay ahead in an AI-driven search landscape? In this episode of The Search Session, Gianluca Fiorelli sits down with Himani Kankaria, growth marketing strategist and founder of Missive Digital, to unpack her journey from consultancy to agency, the evolution of India’s SEO community, and the strategies shaping modern brand visibility. From fixing broken content models and rethinking SEO writing rules to blending omnichannel marketing with AI and LLM-driven discovery, the conversation offers sharp insights into what drives sustainable growth today—without losing the human edge. This is the 47th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: Where to find Himani Kankaria
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Moving Beyond Old SEO Models in the Age of AI | Kevin Indig | 19 Jan 2026 | 00:58:41 | |
What happens to SEO when search is no longer just about keywords and clicks? In this episode of The Search Session, Gianluca Fiorelli sits down with growth advisor Kevin Indig to unpack how AI is reshaping search, visibility, and the role of SEO itself. From Google vs. ChatGPT to entity-driven SEO, agentic search, and the shift from clicks to influence, this conversation explores what really matters for brands and SEOs in an AI-first world. If you’re thinking about the future of search beyond rankings, this one’s for you. This is the 46th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/beyond-old-seo-models-ai-search Where to find Kevin Indig
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| What Comes Next for News SEO and Publishers | John Shehata | 12 Jan 2026 | 00:47:06 | |
Ever wondered how news SEO is evolving in a world of AI, Google Discover, and creators? In this episode of The Search Session, Gianluca Fiorelli sits down with John Shehata, audience growth consultant and news SEO expert, to explore the shifting landscape of visibility. They dive into why news SEO plays by different rules, how AI Overviews and Google Discover are reshaping discovery, and what publishers need to rethink to stay ahead. From multi-format strategies to empowering journalists as creators, this conversation uncovers the opportunities and risks shaping the future of news SEO in 2026. This is the 45th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/what-comes-next-for-news-seo-and-publishers Where to find John Shehata
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi | 22 Dec 2025 | 00:56:32 | |
Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t? In this episode, Gianluca Fiorelli sits down with Gaetano DiNardi, Growth Advisor for B2B SaaS, to unpack how AI is reshaping user journeys across Google, LLMs, and video platforms. The conversation explores why traditional attribution is breaking down, how high-intent conversions can come from surprisingly low AI-driven traffic, and why YouTube, product-led content, and ungated knowledge are becoming critical in an LLM-indexed world. A sharp, forward-looking discussion on visibility, conversion, and making better decisions as search fragments and evolves. This is the 44th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/saas-growth-discovery-in-ai-search-era Where to find Gaetano DiNardi
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Human-Centered AI: Using Data Without Losing Perspective | Michelle Robbinson | 15 Dec 2025 | 01:01:25 | |
What happens when AI moves fast but marketing fundamentals stay the same? In this episode of The Search Session, Gianluca Fiorelli sits down with Michelle Robbins to unpack why understanding human behavior still sits at the core of effective search and marketing strategies, even in an AI-driven world. They cut through the hype to discuss practical AI adoption, data maturity, shifting expectations of Google and LLMs, and the ethical realities shaping the future of search. A sharp, grounded conversation for anyone navigating AI without losing sight of what really matters. This is the 43rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/human-centered-ai-seo Where to find Michelle Robbins
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Bridging Information Retrieval and SEO Practice | Dawn Anderson | 08 Dec 2025 | 00:54:47 | |
What if everything you think you know about SEO in the AI era is only half the story? In this episode of The Search Session, Gianluca Fiorelli sits down with international SEO consultant, speaker, and trainer Dawn Anderson to unpack the myths, hype, and lasting truths shaping modern search. Together, they explore why concepts like llms.txt, chunking, or BlockRank spark confusion, how SEO and academic IR often talk past each other, and why trends like GEO, AEO, and LLMO are evolutions - not revolutions. Dawn breaks down the timeless foundations of semantics, structure, and user intent, the real value of structured data, and how she uses AI as a powerful yet carefully managed assistant. They also dive into shifting search behaviors, zero-click dynamics, and the emerging promise - and limitations - of agentic search. A sharp, insightful conversation for anyone trying to make sense of where search is truly heading. This is the 42nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/information-retrieval-and-seo Where to find Dawn Anderson
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard | 02 Dec 2025 | 00:54:58 | |
What if the future of ranking comes down to authenticity, reputation, and smart testing? In this episode of The Search Session, Gianluca Fiorelli sits down with Cyrus Shepard—SEO consultant, online marketer, and founder of Zyppy SEO—to decode what Google’s latest updates really mean. Cyrus shares an evidence-based look at the signals that matter now, from the rise of strong brands and genuine experience to the evolving role of AI visibility tools. Together, they explore how testing, tracking, and focused brand building help businesses of any size stay ahead in an increasingly fragmented search landscape. There’s a lot to unpack in this fast, insightful conversation—press play and dive in. This is the 41st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/what-drives-search-visibility Where to find Cyrus Shepard
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Rethinking Measurement: Smarter Data, Attribution, and AI | Arnout Hellemans | 24 Nov 2025 | 00:49:46 | |
What happens when SEO, PPC, analytics, and AI finally speak the same language? In this episode, Gianluca Fiorelli interviews Arnout Hellemans, a consultant known for blending data, advertising, and search strategy into one no-nonsense approach to digital performance. Their conversation dives into smarter measurement, the shifting world of attribution, and how AI is reshaping PPC—both in automation and in the way Google surfaces ads through new AI features. Arnout explains why the most powerful insight often starts with asking the right business question, how first-party and backend data can unlock truly useful dashboards, and why blended profitability metrics beat pixel-perfect attribution every time. They also explore privacy laws, consent challenges, ad monetization in AI Mode, and the practical ways Arnout uses AI to work faster, cleaner, and more creatively. This is the 40th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/rethinking-measurement-smarter-data-attribution-ai Where to find Arnout Hellemans
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Beyond the AI Hype: How SEOs Can Lead Through Change | Sophie Brannon | 17 Nov 2025 | 00:54:03 | |
What happens when real-world SEO meets real-world AI? In this episode, Gianluca Fiorelli sits down with Sophie Brannon, SEO specialist and Co-Founder & Director of StudioHawk US, to explore how AI is transforming search—without the hype and without the fear. Their conversation digs into the shift from buzzwords and big promises to practical adoption, smarter workflows, and meaningful results. Sophie shares how StudioHawk uses AI for content, sentiment insights, and global oversight, while still knowing when human expertise should take the lead. From agentic search to influencing how LLMs talk about brands, this episode brings clear, future-focused vision to a rapidly evolving space. Curious to hear how it all connects? Press play and dive in. This is the 39th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/beyond-ai-search-hype-and-overwhelm Where to find Sophie Brannon
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi | 10 Nov 2025 | 00:57:28 | |
What happens to SEO when search goes beyond the website? In this episode of The Search Session, host Gianluca Fiorelli sits down with Ivano Di Biasi, Italian SEO specialist, software developer, and CEO & co-founder of SEOZoom, to unpack how AI is reshaping the way people search—and how SEOs must evolve with it. Ivano reveals why informational traffic is dropping while transactional intent stays solid, how Google ranks websites and UGC on different paths, and why true visibility now lives across web, video, and social. He explains why branded searches remain the strongest signal of real impact, how keyword clustering defines modern intent, and why AI citations still rely on traditional rankings rather than independent discovery. It’s a deep dive into the future: structured results, citation-driven SERPs, and a search world where AI and classic SEO converge. Tune in for the data, the discoveries, and a clear view of where search is heading next. This is the 38th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/understanding-ai-powered-search Where to find Ivano Di Biasi
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform:
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Staying Grounded in an AI-Driven SEO World | MJ Cachón | 03 Nov 2025 | 00:51:16 | |
What happens when AI Overviews, core updates, and real-world SEO collide? In this episode of The Search Session, host Gianluca Fiorelli sits down with MJ Cachón, the Spanish SEO consultant and strategist known for her work across data-driven search, business strategy, and complex site migrations. From the shifting impact of AI on brands of every size to the lingering misunderstandings around rankings, MJ offers a grounded perspective on what’s changing - and what’s not. She dives into lessons learned from Google core updates, why education still matters, how SEOs and developers can collaborate without friction, and where AI tools can enhance (but never replace) human expertise. A sharp, practical conversation for anyone navigating the evolving search ecosystem. Tune in and get ready for clarity. This is the 37th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/staying-grounded-ai-driven-seo-mj-cachon Where to find MJ Cachón
Where to find Gianluca Fiorelli
🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio | 27 Oct 2025 | 00:53:07 | |
What happens when AI reshapes how people search, feel, and buy online? In this episode of The Search Session, host Gianluca Fiorelli sits down with Italian digital strategy advisor Marco Loguercio to explore the evolution of e-commerce in an AI-driven world. From omnichannel search trends revealed by the Osservatorio Search in Italy to the rising impact of real intent over guesswork, the conversation dives into how data and emotion are merging to redefine the product experience. Marco explains why content must be treated as part of the product itself, how emotional imagery paired with clarity drives conversions, and why the line between online and offline shopping is disappearing. With ChatGPT now integrating checkout through platforms like Etsy and Shopify, the stakes for understanding buyer behavior and controlling first-party data have never been higher. Tune in for a fast-paced conversation packed with insights on aligning search, content, and commerce to meet people where their desire begins. Enjoy! This is the 36th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/e-commerce-in-omnichannel-ai-search Where to find Marco Loguercio
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: /@advancedwebranking | |||
| Leveling Up SEO for the AI Era |Tom Critchlow | 20 Oct 2025 | 00:48:53 | |
What happens when SEO grows up? In this episode of The Search Session, Gianluca Fiorelli sits down with Tom Critchlow to explore the uncomfortable truths of modern SEO - where tactics meet business strategy and brand power drives real impact. They dive into the future of AI answers, the limits of traditional SEO, and why linking out might just save search from becoming a wall of text. Tune in to discover how SEO is evolving beyond the blue links and what it really takes to stay relevant in the age of AI. This is the 35th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/leveling-up-seo-in-ai-era Where to find Tom Critchlow
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald | 13 Oct 2025 | 00:59:38 | |
What happens when old-school SEO meets the AI-powered search era? In this episode of The Search Session, Gianluca Fiorelli sits down with Martin MacDonald to trace SEO’s evolution—from the experimental 2000s to today’s world of LLMs, structured data, and enterprise-scale challenges. Expect insights on how AI reshapes search visibility, why structured data still pays off, and what it really takes to drive impact across millions of pages. Tune in for a sharp, human take on where search is headed next. This is the 34 episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/enterprise-seo-in-age-of-ai-llms Where to find Martin MacDonald
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Building Resonant Brands with AI | Joanna Lord | 06 Oct 2025 | 00:54:14 | |
What happens when AI stops being just a helper and starts reshaping the very core of marketing strategy and brand building? In this episode of The Search Session, Gianluca Fiorelli sits down with Joanna Lord, global brand leader, to explore how AI is transforming organizations, driving growth, and redefining resonance. From productivity gains to bold strategic pivots, Joanna shares a clear, practical lens on the future of marketing and what it means to lead with AI at the center. Tune in for a conversation that’s equal parts insightful and actionable. This is the 33rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/building-resonant-brands-with-ai Where to find Joanna Lord
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick | 29 Sep 2025 | 00:55:37 | |
What does SEO really look like in a world shaped by AI, fragmented search, and constantly evolving user behavior? In this episode of The Search Session, Gianluca Fiorelli is joined by Andy Chadwick, who describes his work as “driving brand visibility across every search platform.” Andy shares a sharp, forward-thinking take on the future of search, exploring ideas like ambient visibility—the need to show up everywhere your audience is searching, not just on Google. He explains why cutting top-of-funnel content is a mistake, how topical authority is built through breadth, depth, and recognition, and why keywords are still the building blocks of content strategy. From content fragmentation strategies that can outpace big players to his concept of “3D search intent,” this conversation is packed with insights that challenge old assumptions and reveal what it really takes to stay visible in today’s search landscape. This is the 32nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/topical-authority-in-multi-platform-search Where to find Andy Chadwick
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| SEO Post-AI: Build Value, Measure Lift | Ian Lurie | 22 Sep 2025 | 00:52:48 | |
What happens when you sit down with a true SEO pioneer who’s spent decades shaping the industry and teaching the next generation? In this episode of The Search Session podcast, host Gianluca Fiorelli welcomes Ian Lurie - strategist, educator at the University of Washington, and self-described nerd with a passion for digging into the details. The conversation explores the evolving mindset of young professionals compared to earlier generations, why chunking optimization reflects the way humans naturally absorb information, and how Ian sees AI not as a shortcut but as a genuine collaborator. He also shares practical insights on the quick technical wins that deliver outsized results, the importance of focusing on business metrics over vanity ones, and why marketers must embrace lift-based measurement as a foundation for long-term success. Packed with sharp perspectives and hands-on advice, this episode offers both a thoughtful look at the past and a clear direction for the future of SEO and marketing performance. This is the 31st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/build-value-measure-lift-ai-seach Where to find Ian Lurie
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| Content That Wins: Smarter Strategy in the AI Era | Shelley Walsh | 10 Sep 2025 | 01:04:24 | |
What does it take to create content that truly stands out in an AI-driven search world? In this episode of The Search Session, Gianluca Fiorelli chats with Shelley Walsh, SEO Content Strategist and industry veteran, about the shift from spammy SERPs to AI, the rise of creative, non-traditional voices in SEO, and why clarity, intent, and audience connection still matter most. Shelley also shares insights from her work at SEJ, where she elevated content into expert-led, evidence-based journalism. A must-listen for anyone serious about content and strategy. This is the 30th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/smarter-content-strategy-in-ai-era Where to find Shelley Walsh
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking | |||
| SEO Meets Community: Blending Growth, AI, and Networking | Yagmur Simsek | 08 Sep 2025 | 00:50:38 | |
What does it take to blend SEO expertise, startup lessons, and community building into one career? In this episode of The Search Session podcast, host Gianluca Fiorelli sits down with Yagmur Simsek, SEO & Content Strategist, conference organizer, and international community connector. Yagmur shares her unique perspective on how AI is shaping search, why startups often stumble when skipping the basics, and how generosity fuels meaningful connections in the industry. From the role of AI Overviews in brand visibility to the balance between automation and human creativity, this conversation offers practical takeaways and thoughtful reflections. Tune in to hear Yagmur’s story and her insights on the future of search, startups, and the power of local communities. This is the 29th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/blending-ai-networking-community-in-seo Where to find Yagmur Simsek
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking | |||
| Branding in the Age of AI and Zero-Click SERPs | Rand Fishkin | 01 Sep 2025 | 00:53:25 | |
What does the future of search really look like in a world of zero-click results, AI overviews, and shifting user attention? In this episode of The Search Session podcast, Gianluca Fiorelli welcomes Rand Fishkin, one of the most recognized voices in the SEO and digital marketing world, for a candid and thought-provoking conversation. Together, they explore why SEO is thriving, how branding has become central to success, and what the rise of zero-click searches means for marketers everywhere. Rand shares his vision of marketing as a story, with Google, OpenAI, and marketers as key players, while also questioning who the true heroes really are. The discussion goes deep into how SEO supports branding—through structured data, Knowledge Graph optimization, and sentiment-driven clustering—and why memorability matters more than awareness alone. They also examine the attention shift, as TikTok, YouTube, and Reddit increasingly dominate user behavior, and search now accounts for less than 10% of online activity. This wide-ranging SEO podcast episode is packed with insights for anyone interested in the future of search, branding strategies, and the evolving role of digital marketing. If you want to understand how zero-click searches, AI, and changing platforms are reshaping the landscape, don’t miss this conversation with Rand Fishkin. This is the 28th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/branding-in-age-of-ai-zero-click-serps Where to find Rand Fishkin
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking | |||
| From People Also Ask to AI Search — Reading the Signals That Matter | Mark Williams-Cook | 25 Aug 2025 | 01:03:47 | |
What does it really take to stay ahead in SEO when AI is reshaping search as we know it? In this episode of The Search Session podcast, host Gianluca Fiorelli sits down with Mark Williams-Cook—SEO expert, digital strategist, and founder of AlsoAsked.com. With years of experience spotting trends before they hit the mainstream, Mark shares how he communicates complex AI-driven search changes with clients, why “SEO is dead” is a myth that refuses to die, and how user intent insights from People Also Ask and query fan-out can unlock smarter content strategies. He also dives into his discoveries about Google’s site quality thresholds, the ongoing importance of user signals and trust data, and why, despite all the noise around AI, technical health, strong content, and coverage remain the foundation of SEO success. Tune in to hear fresh perspectives and timeless reminders that will reshape the way you think about search. This is the 27th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/from-people-also-ask-to-ai-search Where to find Mark Williams-Cook
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking | |||
| Affiliate Marketing in the AI Era: New Tactics, Old Fundamentals | Gareth Hoyle & Rishi Lakhani | 18 Aug 2025 | 00:58:34 | |
Is affiliate marketing still worth it in 2025? In this episode of The Search Session, host Gianluca Fiorelli sits down with Gareth Hoyle and Rishi Lakhani to explore the realities of affiliate marketing—how it works, how it’s evolving, and what these changes mean for marketers. The conversation covers why LLM SEO remains uncertain and why marketers should be cautious about so-called optimization services, the importance of strong brand signals and diverse traffic sources, and the continuing role of links in competitive rankings. They also discuss how affiliates are expanding beyond Google through platforms like Discord, Telegram, and creator partnerships, and how different approaches to visibility—conversions versus impressions—can shape success. Packed with insights and candid opinions, this episode offers a clear-eyed look at affiliate marketing today. This is the 26th episode of: The Search Session YouTube Playlist Here’s what you’ll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/affiliate-marketing-in-ai-search-era Where to find Gareth Hoyle
Where to find Rishi Lakhani
Where to find Gianluca Fiorelli
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: | |||
| International SEO Insights from China | Natalia Witczyk | 11 Aug 2025 | 00:56:48 | |
What happens when an SEO expert takes their skills to one of the most unique digital markets in the world? In this episode of The Search Session, host Gianluca Fiorelli is joined by Natalia Witczyk, an International SEO Consultant who made the bold move to China, navigating a completely different search ecosystem while continuing her global SEO work. The conversation explores Natalia’s experience bridging Chinese and Western SEO markets, the influence of Baidu’s black-hat culture, the contrasting approaches of Chinese and Western brands toward global expansion, and the role of platforms like WeChat in shaping search behavior long before AI. They also discuss the risks posed by Google’s AI translations bypassing local content and languages, and why SEO strategies need to evolve toward UX personalization and human-focused metrics. Packed with valuable insights, practical advice, and real-world stories, this episode offers a unique perspective on the intersection of SEO, AI, and cultural differences in search. This is the 25th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/international-seo-insights-from-china Where to find Natalia Witczyk
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis | 04 Aug 2025 | 01:02:19 | |
Are you using AI in your SEO strategy—or is it using you? In this episode of The Search Session, Gianluca Fiorelli chats with the brilliant Judith Lewis—digital marketing consultant, international conference MC, and certified wine-and-chocolate connoisseur—about how AI is reshaping the search landscape. From shifting visibility in B2B and B2C, to the rise of post-purchase SEO, to the risks of AI hallucinations, this conversation is packed with sharp insights, laughs, and practical advice. Judith shares real talk on using AI to speed up tasks without replacing expertise, and why flexible strategies are key in today’s fast-changing digital world. It’s an inspiring, no-fluff episode you won’t want to miss. This is the 24th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/ai-search-strategy Where to find Judith Lewis
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: | |||
| SEO Beyond the Funnel: From Personalization to Brand Salience in the Age of AI | Jes Scholz | 28 Jul 2025 | 00:52:43 | |
In this episode of The Search Session, Gianluca Fiorelli sits down with Jes Scholz - renowned growth marketing consultant and respected voice in the SEO world - to unpack what truly matters in search today. From the resurgence of excitement in SEO to the impact of AI on how we think and work, Jes shares thoughtful, experience-driven insights on how to adapt without losing sight of the fundamentals. Together, they explore why building brand salience should be at the core of any strategy, how understanding category entry points and intent beats keyword obsession, and why Google Discover deserves a seat at the SEO table. Plus, Jes offers a smart take on avoiding “AI slop” by creating genuinely valuable content. Whether you’re grappling with legacy tactics or navigating AI-driven disruption, this conversation will help you rethink your approach and move forward with purpose. This is the 23rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/building-brand-salience-in-age-of-ai Where to find Jes Scholz
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| Essence Over Form: The Age of Liquid Search | Giorgio Taverniti | 21 Jul 2025 | 00:59:13 | |
In this episode of The Search Session, Gianluca Fiorelli is joined by longtime friend and renowned Italian SEO expert Giorgio Taverniti for a conversation packed with fresh perspectives on the evolving search landscape. Giorgio introduces the concept of liquid search, where Google reshapes and re-renders content dynamically within its own ecosystem, and explores the power of inspirational intent—an often-overlooked driver of user behavior. He also discusses the rise of resolutive intent and how understanding the essence of content is becoming essential in an AI-driven world. From the role of creators and high-value product detail pages to building presence across platforms like YouTube and Google Discover, Giorgio offers actionable insights for modern SEOs. Instead of pushing for a complete overhaul, he encourages a mindset of experimentation: blending structured data with deep, meaningful content to stay relevant. It’s an insightful and inspiring conversation—one that brings both clarity and warmth to where search is headed next. This is the 22nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/the-seo-age-of-liquid-search Where to find Giorgio Taverniti
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| SEO Reloaded: Adapting the Old SEO Rules in the New AI World | Aleyda Solís | 14 Jul 2025 | 00:55:21 | |
Is AI the biggest disruption to SEO—or the start of its next evolution? In this episode of The Search Session, host Gianluca Fiorelli welcomes Aleyda Solís, internationally renowned SEO consultant and speaker, for a deep dive into how AI is reshaping the world of search. Aleyda shares her optimistic and practical take on the future of SEO in an AI-driven landscape—emphasizing that while things are changing fast, there’s no need to panic. SEO isn’t dead; it’s evolving. From chunk-based content strategies to adapting for new interfaces, she explains how to build on what we already know and stay effective in the face of change. Whether you’re just starting out or leading large-scale SEO efforts, this episode offers valuable insights, strategies, and career advice to help you navigate what’s next—with clarity, flexibility, and curiosity. This is the 21st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:https://www.advancedwebranking.com/blog/adapting-old-seo-rules-to-the-new-ai-search Where to find Aleyda Solís
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King | 07 Jul 2025 | 00:51:23 | |
Is traditional SEO enough in the age of AI-powered search? In this episode of The Search Session, Gianluca Fiorelli talks with Mike King—the creator of “relevance engineering”—about how AI is reshaping the way we approach search. From building tools that mimicked AI Overviews back in 2020 to redefining what it means to optimize content today, Mike shares how he and his team at iPullRank have been leading the charge. They dive into how client perceptions around AI have evolved, why visibility now depends on omni media content strategies, and how SEOs must think beyond blog posts to research, white papers, and systems-level thinking. Mike also breaks down the mechanics behind AI Overviews and explores the rise of agentic SEO—modular, automated systems built for the ever-shifting landscape of modern search. As Mike says, we’re no longer just tweaking websites—we’re building engines for discoverability in the era of AI. This is the 20th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
Where to find Mike King
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: | |||
| From “It Depends” to Action: Rethinking SEO in the Age of AI | Chris Green | 30 Jun 2025 | 00:54:52 | |
Is AI changing SEO for better—or just faster? In this episode of The Search Session, Gianluca Fiorelli, sits down with Chris Green, Technical Director and Senior Consultant at Torque, to explore how AI is reshaping search—and why he’s embracing it with curiosity, not fear. Chris shares how the rise of tools like ChatGPT has pushed SEO back to its experimental roots. Instead of chasing hacks, it’s about sharpening our thinking, asking better questions, and staying grounded in the fundamentals: understanding user intent, building authority, and guiding the full search journey. A great talk about smarter workflows, why “It depends” isn't always enough, what Chris looks for in a site audit, and how his background in film theory still influences his SEO approach today. Whether you’re navigating AI shifts or refining your strategy, this episode is packed with thoughtful, practical insights. This is the 19th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/from-it-depends-to-action-in-seo-age-of-ai Where to find Chris Green
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams | 23 Jun 2025 | 00:55:38 | |
Is AI about to reshape the future of online news as we know it? In this episode of The Search Session, Gianluca Fiorelli sits down with Barry Adams—veteran SEO consultant and co-founder of the News & Editorial SEO Summit—for a candid conversation about where news publishing is headed in the age of AI. Barry shares why he believes Google Discover will become an even more vital traffic source for publishers, and why "AI Mode" might be more disruptive than AI Overviews. He also discusses the shrinking landscape of news and why only publishers with a clear editorial direction will stand a chance. If you work in news, content strategy, or SEO, this is a conversation you’ll want to hear. This is the 18th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/news-seo-ai-search Where to find Barry Adams
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| From Fashion to Travel: Lessons in SEO, Brand & Data | Maria White | 16 Jun 2025 | 00:56:52 | |
What does it take to make SEO drive impact in 2025? In this episode of The Search Session, Gianluca Fiorelli sits down with Maria White, UK SEO Lead at TUI, to explore the evolving landscape of search - from fashion to travel. Maria shares how a custom dashboard revealed hidden blockers, why visibility isn't enough, and how cross-channel collaboration is key in a world of hyper-personalized search. They also dive into image SEO, shifting user behavior, and why ChatGPT is changing search—without killing Google. This is the 17th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/lessons-in-seo-brand-and-data Where to find Maria White
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray | 10 Jun 2025 | 00:47:03 | |
Is SEO still about ranking web pages—or is it time to start thinking brand-first? In this episode of The Search Session, host Gianluca Fiorelli is joined by Lily Ray, VP of SEO Strategy & Research at Amsive, to explore how AI Overviews, AI Mode, and LLMs are reshaping the way people interact with search—and what that means for publishers, marketers, and the future of organic visibility. Lily explains why SEO success today extends beyond traffic and clicks, emphasizing the importance of building brand equity across platforms and collaborating across marketing channels. From stakeholder education to long-term loyalty in an AI-first world, this conversation is packed with insights on adapting your strategy in a rapidly evolving search landscape. This is the 16th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/ai-search-for-publishers Where to find Lily Ray
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||
| From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham | 02 Jun 2025 | 00:34:53 | |
How can brands think more like creators—and why does it matter in today’s video-first world? In this episode of The Search Session, Gianluca Fiorelli sits down with Phil Nottingham, founder of Organic Video, to unpack the strategic role of video in digital marketing. From organic distribution and YouTube optimization to the impact of AI tools like Gemini, we explore how video content is evolving—and what that means for marketers. Phil shares insights on balancing authenticity with strategy, adapting to platform trends, and building a long-term video presence that actually works. This is the 15th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:
👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/video-marketing-ai-landscape Where to find Phil Nottingham
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking | |||