In this episode Kerry talks to Gordon Ross, Head of Marketing & Salary Sacrifice at Gofor.  We hear about his career path through B2B marketing, navigating new ways of working and progressing through some highly regarded organisations in this field.

Gordon’s LinkedIn: https://www.linkedin.com/in/gordonross1/

John Niven, O Brother: https://www.amazon.co.uk/Brother-John-Niven/dp/180530058X

The Rest is Politics: https://open.spotify.com/show/1Ysx8g1Iw42gESAtegrFaH

The Rest is Politics US: https://open.spotify.com/show/1OY3nyGYqjIO4aWMW2feLy

Useful LinkedIn AI account:  https://www.linkedin.com/company/how-to-ai-guide/

Hubspot blog: https://blog.hubspot.com/

In this episode, Jamie sits down with Craig Campbell, a well-known name in the SEO industry, to explore the power of networking. Craig shares how he has built a network of successful individuals who have helped him reach new career heights—and how he’s now paying it forward by helping others grow in the digital marketing space.

We dive into why networking is crucial in today’s competitive landscape, how to connect with the right people, and the mindset needed to leverage your network for success.

We’d love to hear your thoughts on this discussion—leave your feedback and share it with your network!

You can find more information on Craig here:

https://www.youtube.com/@CraigcampbellseoUk

https://www.linkedin.com/in/craigcampbell0302/

https://www.craigcampbellseo.com/

In this episode, Kerry talks to Hazel Berryman & Holly Martin about their careers in the whisky industry. We discuss some of the challenges they faced entering into the industry for the first time, the preconceptions we hold of this industry sector and the strides that are being made to make one of Scotland's largest exports a more inclusive place to work. 

We would love to hear your thoughts of this discussion, please leave your feedback and share it with your network. 

Here are some links to the recommendations we discussed: 

Made By Mama's on Spotify: https://open.spotify.com/show/4OZPAPDvYFc0ag51EqPTbN

Psychopedia on Spotify: https://open.spotify.com/show/2LBNRJG9B8vrruJNAuHsxp 

Lin Anderson author: https://booksfromscotland.com/bfs-author/lin-anderson/

Squiggly Careers on Spotify: https://open.spotify.com/show/6t6vYEeYl3Kmdd0AE6v3xj

Julia Chapman book series: https://www.goodreads.com/author/show/17593777.Julie_Caplin 

In this episode of The Scottish Marketing Network Podcast, David Proctor and John Bruce share their journey through the ever-evolving e-commerce industry.

From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into customer journeys and optimising the right e-commerce platforms.

Whether you're a seasoned professional or just starting out in the e-commerce space, this episode is packed with practical advice and actionable tips to help you thrive in today’s competitive market.

Jamie & Ryan talk about digital marketing and strategies for Q4 and the important of following big brand moves with their digital marketing strategies. We cover personal brand, Tik Tok, important dates, remaining authentic and more.  

Dawn Ferguson, Corporate Experience Manager at CVH Spirits tells us of her story from the police force, to the charity sector into various admin and events role, to now leading VIP experiences for one of the most prestigious drinks brands in Scotland. This is a refreshing and interesting story, reminding us that your efforts and determination can and will take you as far as your academical accolades.

Kerry had a great conversation with Dawn and thoroughly enjoyed her fresh approach and confidence when it comes to trying new along your career journey. We hope that this gives our listeners the confidence to go ahead and push themselves out their comfort zone.  

“Work out who your people are, test and learn, and ditch the jargon.”

We would love to hear your comments on this episode and feel free to connect with Dawn on LinkedIn https://www.linkedin.com/in/dawn-ferguson-34849294/

Links

https://www.ourwhiskyfoundation.org/ is a programme for women looking to get into whiskey, Dawn was a mentee within this programme and tell

Dawn recommends we tune into Elizabeth Day https://www.elizabethday.org/podcasts

In this episode Kerry talks to Oli Norman, CEO & Founder of ITISON. We hear about the evolution of this brand spanning 20 years, the changes in the market, in social media and the effect this has on the hospitality industry and D2C brands, as a whole. Oli shares some thought-provoking and insightful insights into his method of brand creation.

Oli recommends we listen to Professor Scott Galloway, Prof G Markets  https://open.spotify.com/show/7syF2ry9j6nqYc656WHBA7?si=1cc1f617294d4893

In this episode Kerry talks to Calum Prentice, Amazon Lead for AFG Media/ Morphsuits.  We hear how Calum has progressed his career in the Amazon space and become specialist in this space. Calum tells us about the benefits of getting Amazon right, but also some of the pitfalls if you’re not using best practice. Amazon is arguably the most powerful selling platform and we wanted to pick up some do’s and don’ts from someone deeply integrated in the space.

You can follow Callum on LinkedIn https://www.linkedin.com/in/calum-prentice/

Here are some of the recommendations Calum shared during the episode:

Serious sellers from Helium 10 - https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq AM/PM from Kevin King - https://open.spotify.com/show/0To9xTXTrBrcExPDB1knVc Winners by Alastair Campbell - https://www.amazon.co.uk/Winners-And-How-They-Succeed/dp/B00YG00Q18/ref=tmm_aud_swatch_0

In this episode Kerry talks to Lizzie Donaldson Founder of Berry and Laurie MacPherson, Career Coach & LinkedIn Mentor about how to get mentoring right. There is a rising demand for support in career development within Scotland’s marketing & business community, Lizzie and Laurie talk to us about what you can expect as a mentor and mentee, how to set yourself up for success, and which type of program might be right for you.

Laurie Macpherson, Career and LinkedIn Mentor.

With a background mentoring teams in retail and travel, Laurie moved into the careers space in 2015 and has supported hundreds of people to plan and take the next steps in their career, including many marketers! She specialises in supporting women at mid and senior level to find roles that are rewarding, whatever that means to them. In addition, she has run mentoring programmes on behalf of Skillfluence and delivered business mentoring as an associate of Connect Three. She is currently running the 4th round of the WiSA mentoring programme for Skillfluence, having matched and supported many successful partnerships over the past three incarnations of the programme.

Lizzie Donaldson, Founder & Director of Berry; Mentoring, Management & Legal Services Company.  

Qualified in 2009 as a Lawyer in Scotland and has practiced employment law since then; moving in-house in 2012 and headed up in-house global employment legal teams in Diageo, Conde Nast and Nokia so has lots of experience of working alongside the Marketing team!  Lizzie is a mentor to many lawyers in her personal network and believes in everyone having access to mentoring opportunities.  She created Berry so that mentoring is done meaningfully in organizations, with membership groups and in diversity programs to help level the playing field.  She consults with the programme coordinator and trains mentors and mentee populations. 

Lizzie’s LinkedIn: https://www.linkedin.com/in/lizzie-donaldson/

Laurie’s LinkedIn: https://www.linkedin.com/in/lauriemac/

This Will Pass To, book recommendation: https://www.amazon.co.uk/This-Too-Will-Pass-Professional/dp/1911246410

The Squiggly Careers podcast: https://open.spotify.com/show/6t6vYEeYl3Kmdd0AE6v3xj?si=8beb40ae896d4d30

Andy brings over a decade of experience, starting at Henderson Loggie in 2016 as a Marketing & Events Administrator and rising to Marketing Manager in 2021. He oversees everything from lead generation and content creation to social media and web design.

Beyond his day job, Andy is involved as a trustee and secretary for the Henderson Loggie Charitable Foundation and plays a hands-on role in the firm's ESG initiative.

Andy talks to Kerry about his ten-year journey in professional services marketing—what relationships, patience and content evolution have taught him, and where he sees the next generation of marketers heading.

Andy’s LinkedIn: https://www.linkedin.com/in/andycampbell-marketing/

Kerry Harrison – AI Educator https://www.linkedin.com/in/contactkerryharrison/y

The Subtle Art of Not Giving A Fuck by Mark Manson https://www.amazon.co.uk/Subtle-Art-Not-Giving/dp/176055877X

Marcus Sheridan - They Ask, You Answer https://amzn.eu/d/7zXCBT9

Mercy is a multi-award-winning marketer and early careers specialist. She is a passionate advocate for representation and access in the creative industries. She’s spoken on the IPA panel about age representation in adland, and hosts The Audacity of We—a Gen Z careers podcast that also runs as a live show. In this episode Kerry talks to Mercy about her recent work around bridging the gap, intergenerational workplace dynamics and the steps forward in DEI in the last 5 years.

You can find Mercy on LinkedIn https://www.linkedin.com/in/mercyabel/overlay/contact-info/ LinkedIn or Instagram Instagram 

Details of Mercy’s workshops: Workshop facilitation offerings 

Email: mercyabel@hotmail.co.uk 

Susan Carruthers is the driving force behind Scotland’s brand-new event, the Scottish Marketing Summit. On Wednesday, 5 November 2025, Susan is bringing together brilliant minds for a day of practical, action-packed marketing insight. Held at the Village Hotel in Glasgow, this summit is all aboutgetting seen, getting heard, and getting paid.  Susan joins Kerry to tell us all about her journey as she adds another marquee event to the Scottish marketing calendar.

Get your tickets for the summit https://www.scottishmarketingsummit.co.uk/2025-summit

Follow Susan https://www.linkedin.com/in/susan-carruthers-104040299/

Book Recommendation https://amzn.eu/d/4pj9zyr

Stephen Emerson is the Scotland editor for Insider Media, a national B2B publication company with publishing and events operations in each region of the UK. Since joining in February, he has helped Insider Media launch a daily newsletter, establish a roundtable programme while also working on the firm’s corporate finance awards. 

He joins us to talk about Insider Media’s Made in Scotland Awards which will be held in Glasgow on September 25. We cover off what makes a nomination stand out, the benefits to your business in getting involved in awards and the impact this will have on your presence in the wider community.

Stephen on LinkedIn: https://www.linkedin.com/in/stephen-emerson-b176a912/

Insider Made in Scotland Awards 2025: https://www.insidermedia.com/event/made-in-scotland-awards-2025

Deep Work by Cal Newport: https://www.amazon.co.uk/Deep-Work-Focused-Success-Distracted/dp/1455586692

Story Shop is an independent PR agency known for creative, earned-first storytelling. They recently won Medium-Sized Agency of the Year at the PRCA Awards for their work with purpose-driven brands. Their client work spans everything from whisky and wellness to education, hospitality, and sport. Their co-founders Scarlett and Gregor join Kerry to share the story of how they built Story Shop, talk about the power of PR, and give a real-life perspective on what it’s like running a business together as a married couple.

Scarlett and Gregor shared some recommendations with us throughout the episode, you can connect with them and find their recommendations via these links:

Story Shop Insta: https://www.instagram.com/wearestoryshop/?hl=en-gb

Scarlett Hollerin: https://www.linkedin.com/in/hillscarlett/

Gregor Hollerin: https://www.linkedin.com/in/gregor-hollerin-a7b1361b/

David C Baker – 2Bobs podcast on Spotify: https://open.spotify.com/show/5g4kMBqrmyhPLZ2OTt1emd?si=05120d98320d4575

Carless People book by Sarah Wynn-Williams: https://www.amazon.co.uk/Careless-People-explosive-memoir-doesnt/dp/

The Nineties book by Chuck Klosterman: https://www.amazon.co.uk/Audible-The-Nineties-A-Book/dp

Dinner with The MacLeans on Spotify: https://open.spotify.com/show/7ckSGCU1QlgHswSSpuxAwK?si=6a637484fdc94679

In this episode Kerry invites Elliot Davis to discuss global brand building. Since graduating from the University of Strathclyde, Elliot's career has taken him all over the world to work with some high-impact brands.  Elliot touches on the nuances of culture in brand building, the importance of values and a human led message, and the part technology plays. He also tells us about his recent publication as he delves into he world of personal brand!

You can follow Elliot on LinkedIn: https://www.linkedin.com/in/thomaselliotdavis/

Read his blog on the broken career ladder, featured in LBB: https://lbbonline.com/news/career-ladder-marketing-advertising-crisis

You can check out Dicks Sporting Good’s “There She Is” campaign on youtube: https://www.youtube.com/watch?v=xXUtbJVzMEQ

Pedigree's "Caramelo" marketing campaign in Brazil aims to change perceptions of mixed-breed dogs and encourage their adoption. 

And pick up The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bs on Amazon: https://www.amazon.co.uk/Ministry-Common-Sense-Eliminate-Bureaucratic/dp/0358272564

Beccy Calderwood has a wealth of experience from her years working in agency, witnessing first-hand how the world of work and culture has evolved over time. She now works as People Development Consultant and has recently launched the workplace wellbeing brand Ground:ed helping organisations shape stronger, healthier workplace cultures. With her background spanning both agency life and people leadership, Beccy offers a unique perspective on what it really takes to build environments where people and businesses thrive.

Beccy's LinkedIn:

https://www.linkedin.com/in/beccycalderwood/

Ground:ed

https://wearegrounded.co.uk/#about

Self Space Therapy

https://theselfspace.com

Beccy's Pod:

https://open.spotify.com/show/1LQiDpPxyr7ZT7h9k7B0JJ?si=ff6975e4cbdf49ee

DoBooks

https://thedobook.co/ 

Craig Edwardson is Head of Digital at BIG Partnership. Craig has over 14 years of agency experience, leading multi-channel digital strategies for some of the UK’s biggest B2B and B2C brands. Craig talks to Kerry about his commercial approach—he’s not just about clicks and impressions, but about aligning digital activity with real business outcomes. From smarter attribution to breaking down the myths of B2B lead generation, Craig brings a wealth of practical insight into how marketing and sales can truly work together.

You can connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-edwardson/

Hi book recommendation: Radical Candor by Kim Scott: https://www.amazon.co.uk/Radical-Candor-Kickass-Without-Humanity/dp/1250103509 

Colette is the founder of Connette, a Glasgow based website design agency that builds bespoke websites and eCommerce stores for businesses across the UK. Connette build websites for businesses with big plans for the future and positions them for business growth. 

In this episode we’re digging into what makes a great website for growth, how design and strategy intersect in the digital world, and what clients really need from their online presence.

You'll find Colette on LinkedIn: https://www.linkedin.com/in/colette-beagan-b23177164/

Connette Website Design Website: https://connettedigital.com/

Colette's book recommendation, Traction: https://amzn.eu/d/0e8fJo8P 

Greg’s career spans agency, client-side and leadership roles, including senior positions at organisations like Hibernian FC and The R&A. He’s the founder of McEwan Marketing Group, where he supports talent to build meaningful partnerships and commercial growth.

In this episode we hear all about talent management, and how Greg supports his clients with their personal brand, as well as some of the work he is doing with University of Edinburgh Sport, and encouraging the talent of tomorrow across Scottish sport.

You'll find Greg on LinkedIn: https://www.linkedin.com/in/greg-mcewan-198b6813/

You can see more on University of Edinburgh sports on their website: https://uoesport.ed.ac.uk/ 

Joel's approach is to offer business owners clarity when they’re fed up with trying everything and getting nowhere. He works with service business owners in the SME space who want a clear path to hitting their objectives. No gimmicks, no hacks — just a proper roadmap that actually works.

In this episode Kerry & Joel discuss his unique approach of giving his prospects the numbers they need to make the best decisions. We talked about social diversity and the shift in the corporate landscape and what we expect marketing agencies to be doing moving forward in order to be successful.

Joel's LinkedIn: https://www.linkedin.com/in/joelstone1/

Joel's marketing calculator: https://codebreak.outgrow.us/knowyournumbers

Alex Hormozi: https://www.acquisition.com/bio-alex

Place Beyond The pines: https://www.imdb.com/title/tt1817273/

Scott is the founder of HawkAye, a drone-led creative studio producing high-impact visual content across sport, live events and brand storytelling. His work blends technical precision with a real feel for culture and atmosphere, not just capturing what something looks like, but what it feels like to be there.

Today we are going to hear more about Scott’s journey, how he has built his community and what we can expect to see from HawkAye in the future. 

Follow HawkAye on Instagram: https://www.instagram.com/hawkayescotland/?hl=en

Scott talks about Daniel Priestley Accelerator program, he has found invaluable: https://danielpriestley.com/dent-accelerators/

You can buy Daniel's book, Key Person of Influence, on Amazon: https://amzn.eu/d/8nV4O38 

Ciaran leads at Superstore Media, a Glasgow-based full-service ad agency offering everything from branding, graphic design and packaging to social media strategy, video/photography, web design and brand identity.

With a strong background across FMCG and multi-disciplinary projects, Ciaran combines a keen creative eye with a strategic mindset. He’s been instrumental in high-impact campaigns, applying design thinking, brand storytelling and production craft to deliver results.

In this episode we are going to find out more about how Superstore Media gets under the skin of client businesses, and why great creative thinking can make all the difference when delivering real commercial value.

You can connect with Ciaran:

Via LinkedIn: https://www.linkedin.com/in/ciaran-keenan-7774b48a/

Superstore Media Website: https://www.superstoremedia.com/

Ciaran's recommendation, The Courage to Be Disliked: https://open.spotify.com/episode/1jvUCkDggbhfCFWNUZIIZj?si=KoRFwLGpQ4KTqboLJoEuDw