The Scottish Marketing Network Podcast – Details, episodes & analysis

Eli is a HubSpot Certified Trainer, a published author (her book Marketing Matters brings together her digital marketing and life coaching thinking) and she has spoken at international forums on data-driven marketing.

Eli joins us to share her views on the relationship between systems and people, exploring what human-centric, systems-driven leadership looks like in practice.

Eli's LinkedIn https://www.linkedin.com/in/elizheleva

Uspeh Website https://uspeh.co.uk/

Tony Robins Unshakeable https://amzn.eu/d/0dm75gx2

Dr John Gottman and Dr Julie Schwartz Gottman Fight Right https://amzn.eu/d/0iexx5Ci

Gene Kim The Phoenix Project https://amzn.eu/d/080RYlsT

Dawn Ferguson, Corporate Experience Manager at CVH Spirits tells us of her story from the police force, to the charity sector into various admin and events role, to now leading VIP experiences for one of the most prestigious drinks brands in Scotland. This is a refreshing and interesting story, reminding us that your efforts and determination can and will take you as far as your academical accolades.

Kerry had a great conversation with Dawn and thoroughly enjoyed her fresh approach and confidence when it comes to trying new along your career journey. We hope that this gives our listeners the confidence to go ahead and push themselves out their comfort zone.  

“Work out who your people are, test and learn, and ditch the jargon.”

We would love to hear your comments on this episode and feel free to connect with Dawn on LinkedIn https://www.linkedin.com/in/dawn-ferguson-34849294/

Links

https://www.ourwhiskyfoundation.org/ is a programme for women looking to get into whiskey, Dawn was a mentee within this programme and tell

Dawn recommends we tune into Elizabeth Day https://www.elizabethday.org/podcasts

Colette is the founder of Connette, a Glasgow based website design agency that builds bespoke websites and eCommerce stores for businesses across the UK. Connette build websites for businesses with big plans for the future and positions them for business growth. 

In this episode we’re digging into what makes a great website for growth, how design and strategy intersect in the digital world, and what clients really need from their online presence.

You'll find Colette on LinkedIn: https://www.linkedin.com/in/colette-beagan-b23177164/

Connette Website Design Website: https://connettedigital.com/

Colette's book recommendation, Traction: https://amzn.eu/d/0e8fJo8P 

Mercy is a multi-award-winning marketer and early careers specialist. She is a passionate advocate for representation and access in the creative industries. She’s spoken on the IPA panel about age representation in adland, and hosts The Audacity of We—a Gen Z careers podcast that also runs as a live show. In this episode Kerry talks to Mercy about her recent work around bridging the gap, intergenerational workplace dynamics and the steps forward in DEI in the last 5 years.

You can find Mercy on LinkedIn https://www.linkedin.com/in/mercyabel/overlay/contact-info/ LinkedIn or Instagram Instagram 

Details of Mercy’s workshops: Workshop facilitation offerings 

Email: mercyabel@hotmail.co.uk 

Story Shop is an independent PR agency known for creative, earned-first storytelling. They recently won Medium-Sized Agency of the Year at the PRCA Awards for their work with purpose-driven brands. Their client work spans everything from whisky and wellness to education, hospitality, and sport. Their co-founders Scarlett and Gregor join Kerry to share the story of how they built Story Shop, talk about the power of PR, and give a real-life perspective on what it’s like running a business together as a married couple.

Scarlett and Gregor shared some recommendations with us throughout the episode, you can connect with them and find their recommendations via these links:

Story Shop Insta: https://www.instagram.com/wearestoryshop/?hl=en-gb

Scarlett Hollerin: https://www.linkedin.com/in/hillscarlett/

Gregor Hollerin: https://www.linkedin.com/in/gregor-hollerin-a7b1361b/

David C Baker – 2Bobs podcast on Spotify: https://open.spotify.com/show/5g4kMBqrmyhPLZ2OTt1emd?si=05120d98320d4575

Carless People book by Sarah Wynn-Williams: https://www.amazon.co.uk/Careless-People-explosive-memoir-doesnt/dp/

The Nineties book by Chuck Klosterman: https://www.amazon.co.uk/Audible-The-Nineties-A-Book/dp

Dinner with The MacLeans on Spotify: https://open.spotify.com/show/7ckSGCU1QlgHswSSpuxAwK?si=6a637484fdc94679

Beccy Calderwood has a wealth of experience from her years working in agency, witnessing first-hand how the world of work and culture has evolved over time. She now works as People Development Consultant and has recently launched the workplace wellbeing brand Ground:ed helping organisations shape stronger, healthier workplace cultures. With her background spanning both agency life and people leadership, Beccy offers a unique perspective on what it really takes to build environments where people and businesses thrive.

Beccy's LinkedIn:

https://www.linkedin.com/in/beccycalderwood/

Ground:ed

https://wearegrounded.co.uk/#about

Self Space Therapy

https://theselfspace.com

Beccy's Pod:

https://open.spotify.com/show/1LQiDpPxyr7ZT7h9k7B0JJ?si=ff6975e4cbdf49ee

DoBooks

https://thedobook.co/ 

In this episode Kerry talks to Gordon Ross, Head of Marketing & Salary Sacrifice at Gofor.  We hear about his career path through B2B marketing, navigating new ways of working and progressing through some highly regarded organisations in this field.

Gordon’s LinkedIn: https://www.linkedin.com/in/gordonross1/

John Niven, O Brother: https://www.amazon.co.uk/Brother-John-Niven/dp/180530058X

The Rest is Politics: https://open.spotify.com/show/1Ysx8g1Iw42gESAtegrFaH

The Rest is Politics US: https://open.spotify.com/show/1OY3nyGYqjIO4aWMW2feLy

Useful LinkedIn AI account:  https://www.linkedin.com/company/how-to-ai-guide/

Hubspot blog: https://blog.hubspot.com/

In this episode Kerry talks to Oli Norman, CEO & Founder of ITISON. We hear about the evolution of this brand spanning 20 years, the changes in the market, in social media and the effect this has on the hospitality industry and D2C brands, as a whole. Oli shares some thought-provoking and insightful insights into his method of brand creation.

Oli recommends we listen to Professor Scott Galloway, Prof G Markets  https://open.spotify.com/show/7syF2ry9j6nqYc656WHBA7?si=1cc1f617294d4893

Greg’s career spans agency, client-side and leadership roles, including senior positions at organisations like Hibernian FC and The R&A. He’s the founder of McEwan Marketing Group, where he supports talent to build meaningful partnerships and commercial growth.

In this episode we hear all about talent management, and how Greg supports his clients with their personal brand, as well as some of the work he is doing with University of Edinburgh Sport, and encouraging the talent of tomorrow across Scottish sport.

You'll find Greg on LinkedIn: https://www.linkedin.com/in/greg-mcewan-198b6813/

You can see more on University of Edinburgh sports on their website: https://uoesport.ed.ac.uk/ 

In this episode, Jamie sits down with Craig Campbell, a well-known name in the SEO industry, to explore the power of networking. Craig shares how he has built a network of successful individuals who have helped him reach new career heights—and how he’s now paying it forward by helping others grow in the digital marketing space.

We dive into why networking is crucial in today’s competitive landscape, how to connect with the right people, and the mindset needed to leverage your network for success.

We’d love to hear your thoughts on this discussion—leave your feedback and share it with your network!

You can find more information on Craig here:

https://www.youtube.com/@CraigcampbellseoUk

https://www.linkedin.com/in/craigcampbell0302/

https://www.craigcampbellseo.com/