Explore every episode of the podcast The School Marketing & Enrollment Podcast

Welcome to the very first episode of the School Marketing & Enrollment Podcast. In this short solo opener, Simon shares what the show is all about: raising the customer service bar in school marketing and enrollment in the US through real examples from people inside schools and practical solutions from experts who serve them.

• What “great customer service” looks like in a school marketing & enrollment context
• Three common ways schools unintentionally lose trust with families
• Three practical fixes you can try this week to improve the family experience
• What to expect from future episodes (spoiler: it won’t just be Simon)

Discover the ins and outs of independent boarding schools, from marketing strategies to student selection with expert Dr Jeffrey Quebec. Whether you're a school administrator, parent, or student, gain insights into building authentic relationships and making informed decisions in education.

Main Topics Covered:

• The importance of authentic school marketing and student involvement
• How schools personalize communication using technology
• Strategies for building trust and rapport with prospective families
• Jeff’s insights on the impact of campus visits and tour experiences
• The role of social media and AI in school branding in 2026
• Key considerations for parents and students exploring boarding school options
• Jeff’s podcast journey and his mission to promote hidden gem schools

Links:

https://quebec-consulting.com

https://whyboardingschool.com/podcast/

In this episode Howard Stribbell shares insights from his book 'The Loneliest Seat,' exploring the emotional and practical challenges of school leadership, how to navigate loneliness, responsibility, and personal well-being in educational leadership.

Get your copy today!

www.amazon.com/LONELIEST-SEAT-Truths-Authentic-Leadership

In this episode, Steve Birdsall shares insights from his 20-year journey at McDonogh school, discussing enrollment strategies, personal growth, and the evolving role of technology in education. Discover how personal touches and innovative practices enhance the admissions experience.

Join us as Sue Cranford, Assistant Head of School for Enrollment at Eagle Hill School, shares her unique journey into education, her passion for supporting students with diverse learning profiles and how her personal experiences with her daughters shaped her professional path. We step into the nuances of school enrollment, networking within educational communities, and the heartfelt stories behind her career.

In the episode:

• Sue's background and how her daughters' diagnoses of dyslexia influenced her career choice
• A detailed look at a typical day in her role as Assistant Head for Enrollment
• The history and significance of Eagle Hill School's founding in 1776
• The impact of strong teacher-student relationships on student inspiration and confidence
• How the school community fosters trust and connection among parents
• The enrollment cycle in the US and the unique busy summer period for admissions
• Differences between educational consultants and agents, and how they support families
• Networking strategies among school professionals and the importance of authentic relationships
• Insights into how schools collaborate rather than compete in niche markets
• Personal anecdotes about her daughters’ careers and the importance of a supportive educational environment

www.eaglehill.scool