Send us a text

When David Lomelí's blossoming career as a tenor was cut short by severe health issues, he didn't leave opera—he transformed how it works from behind the scenes. This conversation takes us through his remarkable journey from a naturally gifted singer in Mexico to becoming one of opera's most influential casting directors and artistic leaders.

Lomelí brings remarkable candor to his discussion of opera's business realities. Having seen the industry from both sides of the curtain, he reveals how financial pressures increasingly drive artistic decisions, with programming often shaped more by donor interests than artistic vision (in the bigger houses). His insider perspective on casting illuminates the delicate balance between artistic integrity and economic survival that defines the contemporary opera scene.

As a self-described "specialist shopper" of vocal talent who now consults for multiple major companies, Lomelí takes us into the nerve center of opera production. He shares the challenges of assembling the perfect cast when dealing with complex scheduling, budget limitations, and the competing visions of conductors, directors, and administrators. His stories from the "room where it happens" offer rare insights into how artistic decisions are actually made.

Perhaps most compelling is Lomelí's passionate advocacy for industry-wide transformation. He makes a compelling case for opera to revolutionize its approach to media, marketing, and audience engagement—proposing an "Olympic Committee of Opera" that could unite companies worldwide under collective promotion and corporate sponsorship. His vision for opera's future embraces technological innovation and transparency while honoring the extraordinary artistry that makes this form so powerful.

Whether you're a performer seeking to understand the casting process, an arts administrator grappling with financial challenges, or simply a lover of opera curious about its inner workings, this conversation will transform how you see the art form. Listen now and join the movement to reimagine opera for a new generation.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

The digital landscape has transformed how artists connect with audiences, but what strategies actually work in today's crowded online space? Michael Morreale, digital content producer and arts consultant with experience spanning brands like CBC, Toronto Symphony Orchestra, and beyond, offers a refreshingly practical approach to arts marketing.

"Our job isn't to pitch stories to media outlets anymore. Our job is to tell our own story," Michael explains, cutting through the noise to what really matters. Drawing from his experience creating content that reached 16 million Canadians during Canada's sesquicentennial celebration, he shares actionable advice that works for organizations of any size.

The conversation explores how to build an effective digital strategy by first understanding your audience deeply. Michael reveals insights about audience research: "Look at your Google Analytics to see what people are searching to land on your website. Sometimes it's things like 'where do I find parking nearby?' This isn't what you may think of first when creating content, but if you're answering the questions your audience has, you'll develop that relationship."

Rather than chasing every social platform, Michael advocates for strategic focus, particularly highlighting LinkedIn's untapped potential for arts organizations. "LinkedIn has evolved beyond what we knew a few years ago," he notes, explaining how individual voices often outperform organizational accounts on the platform.

For artists struggling with content creation, the episode offers practical frameworks to simplify the process, including creating content categories and consistent posting schedules. Perhaps most valuable is Michael's closing advice: "There's no hack to solving these problems, but consistency is the best way to start." If you're looking to elevate your digital presence without getting overwhelmed, this conversation provides the roadmap you need.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

In this episode, Elizabeth Bowman sits down with Joel Ivany, the visionary Artistic Director of Edmonton Opera and Director of Opera at the Banff Centre for Arts and Creativity. Joel shares his passion for community outreach and engagement, focusing on how opera can continue to resonate with new audiences.

They explore the evolving landscape of audience retention, emphasizing how surveys and feedback can help transform casual attendees into lifelong opera enthusiasts. Could Augmented Reality play a role in making opera more accessible? Joel and Elizabeth imagine iconic opera scenes brought to life in unexpected places—picture experiencing a live aria in a remote village, all through AR.

The conversation also delves into the balance between opera’s rich, centuries-old traditions and the technological innovations that could shape its future. Moments of rest and reflection, Joel believes, can spark groundbreaking ideas that challenge the way we experience and connect with art.

Mentioned in this podcast: Opera Canada's The Opera Glasses Podcast can be listened to here https://operaglasses.buzzsprout.com/

The Augmented Reality Example talked about was made by Darabase https://www.linkedin.com/posts/darabase_ar-spatialweb-outofhome-activity-7276916102150991872-9yko

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Sarah Slean, a 4-time JUNO and 2-time GEMINI-nominated performer, composer, poet, and modern renaissance woman, joins host Elizabeth Bowman in The Scene Room to share her inspiring artistic journey. From early piano lessons to arranging her own string compositions, Sarah's story is one of resilience, boundless creativity, and defying convention.

In this episode, Sarah opens up about resisting the commercialization of art, championing inclusivity, and advocating for music as a universal language accessible to everyone—regardless of social or financial barriers.

Listeners will hear Sarah’s personal insights on navigating the ever-changing music industry. From signing her first record deal at 20 to adapting to the digital age and the rise of streaming platforms, she reflects on the invaluable support of mentors and the challenges of sustaining a career amidst industry mergers and shifts.

Sarah also shares her passion for orchestral music, discussing creative inspirations, overcoming writer’s block, and the importance of fostering community through art. Her journey highlights the power of personal connections and grassroots efforts to build a lasting audience, underscoring the vital role of art in both personal and societal transformation.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Imagine doubling your audience size and quadrupling your donor base in today's challenging arts landscape. That's exactly what Aubrey Bergauer accomplished at the California Symphony by applying business principles to arts administration — and now she's sharing her playbook with us. Her bestselling book, Run It Like a Business, packs all these insights into one powerful guide!

Aubrey's journey into arts administration began at the age of 16 when she realized there were careers beyond performance in the orchestra world. Twenty years later, she's revolutionizing how arts organizations approach audience development through data-driven strategies that yield remarkable results.

The conversation illuminates why classical music organizations must pivot toward audience-centric approaches. With declining arts education creating knowledge gaps, Aubrey explains that we can no longer assume audiences understand programming terminology or composer backgrounds. Rather than expecting potential attendees to educate themselves, successful organizations proactively provide context and entry points.

Perhaps most revealing is Aubrey's insight that arts organizations don't have a new audience problem — they have a retention problem. When up to 90% of first-time attendees never return, the focus must shift to creating meaningful experiences that convert first-timers into regulars. Equally important is giving special attention to first-year subscribers, whose renewal rates typically lag significantly behind long-term subscribers.

Vertical integration emerges as another powerful strategy, with adult education representing a particularly promising opportunity. By offering education programs, organizations can generate new revenue while simultaneously deepening audience engagement and creating more invested patrons who are likely to become donors.

For digital content, Aubrey recommends against seeing streaming as a substitute for live performance. Instead, she advocates using digital "appetizers" that stimulate interest and drive in-person attendance - what she calls "digital content driving analog purchases."

Whether you're a marketer, fundraiser, or arts leader, Aubrey's practical strategies offer a roadmap for sustainability and growth in today's challenging landscape. Her message is clear: combine artistic excellence with sound business practices, and arts organizations can not only survive but thrive.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

What happens when arts marketers get caught in a loop of generic language like "spellbinding performances" and "timeless classics"? Cate Pisaroni, founder of Lenny's Studio and representative for artists like Joyce DiDonato, Ailyn Pérez, Christian Van Horn, Quinn Kelsey, Stephen Costello, Evan Rogister and many more offers a refreshingly honest take on where arts marketing falls short – and how we can take it to the next level.

Cate brings a wealth of experience to this conversation, sharing how meaningful content emerges when marketers step outside of their silos and immerse themselves in the artistic process. "I feel sometimes the repertoire is so vast and there's so much amazing music... we all benefit from being part of the process and learning more about them," she explains. This philosophy drives her approach to helping classical artists connect authentically with audiences.

The discussion reveals Cate's innovative marketing strategies, including the creation of the Liedstadt Festival, a festival she co-founded alongside tenor Julian Prégardien and musician-project designer Kian Jazdi. Liedstadt is a celebration of song that launched without a marketing budget, yet it managed to flood Hamburg with 56 concerts across 15 venues in a single day. By bringing performances to non-traditional spaces like bars, hospitals, and libraries, they removed barriers of intimidation and drew in younger audiences eager to experience classical music in accessible 20-minute segments.

Beyond event marketing, Cate shares insights on what makes compelling visual communication, from concert posters that capture the spirit of a performance through thoughtful imagery and typography, to social media strategies that balance curation with spontaneity. Her advice on influencer collaborations emphasizes genuine connection over transactional relationships, while her thoughts on community engagement challenge organizations to reimagine how audiences experience performances.

Whether you're a marketer, artist, or arts administrator, Cate's candid perspective offers practical wisdom for creating more authentic, engaging connections with audiences. Her parting advice? "Trust your intuition more, because it's one of the things that is underestimated."

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Join us as we sit down with Alex Sarian, bestselling author of The Audacity of Relevance and President and CEO of Calgary's Arts Commons. Sarian’s innovative approach to cultural leadership has not only transformed Calgary’s Arts Commons but also unlocked over $500 million in funding, reshaping cultural leadership across Canada. This marks the largest cultural infrastructure project in Canadian history.

In this episode, Sarian shares how he leads Arts Commons with a focus on community engagement and a service-oriented leadership model. Learn how his visionary approach has aligned Arts Commons’ success with Calgary’s civic ambitions, reducing government dependency through a social enterprise model.

Sarian also challenges conventional thinking on audience development, arguing that programming relevance must come before ticket price adjustments to truly build value. He reveals how arts organizations can achieve both relevance and financial sustainability by focusing on the needs of their communities.

Throughout the conversation, one key question emerges as central to Sarian’s success: “What does the world need right now that we are uniquely positioned to do?” Discover how this guiding principle has transformed fundraising, programming, and the cultural landscape at Arts Commons.

*Correction: Lizzie says in the video introduction that Sarian is a New York Times bestselling author — while we think he should be, he's a nationally bestselling author. So, here she is manifesting...so, go buy his book!

photo credit: Jeremy Fokkens

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

With over 25 years of experience, Alexander Brose shares his unique leadership journey. He highlights the invaluable year spent shadowing his predecessor, Peter Simon. This opportunity gave him rare insights and a wealth of institutional knowledge, laying the foundation to lead the Royal Conservatory of Music through its next phase of growth.

We dive into the rich history of The Royal Conservatory of Music and its crucial role in promoting music education across Canada and beyond. As public school music programs face budget cuts, Brose emphasizes the importance of expanding access to music education. He underscores innovative initiatives like Smart Start, which engages children in music from infancy, demonstrating the profound impact of early exposure to music on child development.

This episode offers a thoughtful exploration of music’s transformative power and its essential role in personal and societal development. Tune in for an inspiring conversation about how music connects, educates, and bridges cultures.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

In this episode, we sit down with Michael Dobbin, founding director of Quiet Revolution Pictures (Canada) and Peardrop Productions (UK), and founder of JustWatchMe.TV, a platform dedicated to elevating independent films. Michael shares insights on how the platform supports filmmakers by providing visibility and helping them navigate production financing—especially in the often-overlooked realm of Canadian cinema.

We also explore live screening capabilities, where audiences can host their own community-driven viewings, encouraging deeper engagement with stories that resonate. As technological advances shift the focus back to storytelling, parallels between the film industry and the performing arts become clear—both are finding new ways to connect with audiences in a digital age.

Tune in to discover how JustWatchMe.TV is redefining the streaming landscape and how the lines between film and live performance continue to blur, offering new opportunities for creators and audiences alike.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Join us for a conversation with the co-founder of 8VA Music Consultancy, Patricia Price. She shares her journey to becoming an industry leader in classical music marketing and PR. 

We also explore the evolving role of digital media in arts PR, the balance between traditional and digital platforms. Patricia shares insights on building a compelling artistic narrative and how blending business skills with creativity leads to long-term success.

Additionally, She highlights her work with artists like Sandbox Percussion, Andy Akiho, and Graeme Steele Johnson, emphasizing the power of thoughtful communication strategy. We look ahead to how technologies like AI and data analysis are shaping arts marketing, and how they work alongside the irreplaceable human element in sharing great art.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

 Chris Lorway, the visionary President and CEO of Banff Centre for Arts and Creativity, is in The Scene Room this week. He discusses his leadership approach—empowering teams, fostering trust, and building a culture of collaboration and excellence with a shared vision and core values.

Chris shares his commitment to nurturing local talent, his interest in Banff Centre’s role and commitment to Indigenous Reconciliation, and his passion for multidisciplinary programming. He also reflects on the transformative experiences available at the Centre and why this position ultimately drew him back to Canada.

Against the stunning backdrop of Banff’s natural beauty, Chris reveals how the outdoors inspires artistic expression and deepens community engagement. Join us for an inspiring conversation that weaves together innovation, heritage, and a bold vision for a future where art and community flourish side by side.

This episode was recorded on February 3, 2025. To stream the video version of this episode, please visit  https://youtu.be/jPpED1UEHYQ OR The Scene Room's Facebook page: https://www.facebook.com/watch/61563953652615/1166248235074214 

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Unlock the secrets of captivating new audiences with Ben Hoffman, CEO of Square Productions. He is a change force in classical music marketing. Discover how his innovative strategies are revolutionizing the way symphony orchestras connect with younger, unfamiliar audiences by breaking free from the constraints of traditional imagery and embracing modern advertising techniques. We explore the vital transition from the iconic maestro with a baton to visuals and narratives that resonate with today's diverse audience base.

Join us as we delve into the vibrant world of cultural relevance, where symphony orchestras strive to maintain their buzzworthiness amidst a dynamic media landscape. Learn about the impact of strategic community outreach, technology partnerships, and showcasing authentic joy and passion in promotional materials. Ben's insights reveal how heartfelt arts marketing can distinguish classical music in a crowded market, emphasizing emotional resonance at every touchpoint. This episode is a compelling exploration of how a deep connection to the arts can create transformative experiences for all audiences. Listen in for a hopeful vision of the future of classical music marketing and the ongoing conversation about its powerful impact.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Christian Van Horn joins us for a refreshingly candid conversation about the evolving opera landscape and the challenges emerging artists face today. The renowned bass-baritone, currently performing at Paris Opera (as Philippe II in Verdi's Don Carlos), shares how traditional career trajectories have dramatically lengthened, with young artists often remaining in training programs well into their late thirties – a stark contrast to his own path.

"We are the media now," he asserts, explaining how his successful podcast (CVH Podcast) unexpectedly transformed not just his connection with audiences but his entire approach to performing. "It gave me power to be me," he reveals, describing how the confidence to be authentic on his podcast translated directly to greater artistic freedom on stage.

Our discussion ventures into provocative territory regarding talent development, with Christian offering a compelling perspective on what truly matters beyond technical proficiency. While acknowledging the solid foundation young singers receive, he argues passionately that emotional connection is what separates great singers from truly exceptional artists: "I didn't give the award to the most technically sound singers. I gave the awards to the ones that made me feel something."

The conversation also explores innovation in concert formats, the role of physical fitness in performance longevity, and the pursuit of authenticity in an industry often dominated by external criticism. Christian's insights offer a masterclass in career resilience and artistic integrity for performers at any stage. Whether you're an aspiring opera singer, established performer, or simply curious about the inner workings of classical music, this episode delivers wisdom that transcends the opera world.

Have you experienced the power of embracing authenticity in your own creative work? Share your thoughts and join the conversation.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

The transformative potential of artificial intelligence in arts management takes center stage in this forward-thinking conversation with Ben Dietschi, Senior Consultant at the DeVos Institute of Arts and Nonprofit Management. Drawing from his extensive experience as the former Executive Director of SoundStreams and his current project developing AI training programs for arts administrators and organizations, Dietschi offers a compelling vision of how cultural organizations can adapt to an increasingly digital landscape.

The discussion opens with Dietschi's personal journey into arts administration, sparked by a profound moment during a high school band performance when he witnessed the emotional power of music to transform an audience. This formative experience shaped his career trajectory and his commitment to helping arts organizations maximize their impact through effective business structures.

At the heart of our conversation lies what Dietschi terms a potential "relevancy crisis" facing arts institutions. As digital entertainment options become increasingly sophisticated, accessible, and often free, cultural organizations must reconsider their value proposition. Dietschi challenges arts leaders to think boldly about creating experiences that will resonate with future generations while remaining authentic to their artistic missions.

The podcast explores several cutting-edge concepts including venture philanthropy, which creates a middle ground between traditional donations and profit-seeking investments. Most significantly, Dietschi shares insights from his current work leading an AI lab for arts organizations, where studies suggest potential productivity gains of around 40% across various administrative functions - a game-changing prospect for an industry that has historically struggled with efficiency constraints.

While acknowledging ethical concerns around AI, particularly regarding copyright and artistic integrity, Dietschi advocates for a pragmatic approach that integrates these powerful tools within organizations' missions rather than resisting technological change. His balanced perspective encourages thoughtful adoption while respecting organizational values and the creative community.

Whether you're an arts administrator, board member, or simply interested in the intersection of technology and culture, this episode offers valuable insights into how traditional institutions can embrace innovation while preserving their core artistic values. Subscribe to The Scene Room for more conversations that explore the evolving landscape of arts management and cultural leadership.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Barry Shiffman challenges the doom-and-gloom narrative surrounding classical music by spotlighting the remarkable growth of chamber music across North America. Drawing from his roles as Executive Director of the Banff International String Quartet Competition, and Associate Dean and Director of Chamber Music at the Glenn Gould School and Dean of the Taylor Performance Academy for Young Artists at Toronto’s Royal Conservatory of Music, and Artistic Director of Classical Music & Rockport Chamber Music Festival, Shiffman shares stories of thriving festivals, purpose-built venues, and passionate audiences redefining the art form’s future.

From Rockport Music’s evolution—from volunteer-run gallery concerts to a year-round presenter with its own performance center—to similar transformations in La Jolla and Parry Sound, this episode reveals how grassroots enthusiasm has sparked major investment in chamber music.

Shiffman ties this growth to the art form’s unique intimacy: the direct connection between performers and audience, the communal experience, and the personal resonance audiences are craving today. At Banff, this intimacy creates an immersive, high-stakes environment where audiences become advocates and every quartet leaves with meaningful career momentum.

For aspiring musicians, Shiffman emphasizes that exceptional listening—both musical and interpersonal—is key to unlocking the “flow state” that defines great ensemble work and, ultimately, quartet success.

Whether you’re a chamber music devotee or simply curious about where classical music is thriving, this episode reveals a flourishing art form that brings people together through shared experiences, deep artistry, and a powerful sense of belonging.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

When Jennifer Rowley steps onto the stage, audiences witness the culmination of meticulous preparation, physical discipline, and an authentic artistic presence that extends far beyond the footlights. But what happens behind the scenes? How does a world-class soprano navigate today's complex performing arts landscape?

Jennifer's approach to her craft breaks conventional boundaries. Rather than maintaining an untouchable "diva" image, she's built vibrant communities across social platforms where she personally engages with every comment and message. "I like being the approachable diva," she explains, revealing how this digital connection translates to meaningful in-person relationships with audiences. Her strategic analysis of which content resonates most—different for her Facebook versus Instagram followers—has allowed her to double her online presence in just months while maintaining her distinctive artistic voice.

The conversation shifts when Jennifer shares her transformative fitness journey following a debilitating foot injury that affected her singing. After surgery and rehabilitation, she discovered how strength training revolutionized her vocal performance: "I became stronger in my singing, stronger in my heart, stronger in my conviction." Her passionate advocacy for physical conditioning challenges outdated notions about singers avoiding core exercise, instead highlighting how core strength and cardiovascular health directly enhance vocal stamina and performance quality. "Lift heavy, sing heavy," her teacher says—wisdom Jennifer now embodies both physically and artistically.

Her Aria Bootcamp program applies this same holistic, preparation-focused approach to developing young artists. Created after observing inadequate audition preparation during her time as a competition judge, the program produces remarkable results—approximately 80% of participants secure young artist positions or jobs. Jennifer's philosophy is clear: "You have to be the most prepared person in the room at any time." From pre-screening videos to live audition techniques, her comprehensive training gives singers every tool needed to succeed in an increasingly competitive field. How might your artistic journey transform with this level of intentional preparation and holistic development?

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

What makes a great music institution? Is it world-class facilities, exceptional faculty, or something more intangible? Matthew Loden, Dean of the Shepherd School of Music at Rice University, brings perspective from both sides of the music world—as a former professional violinist and as a seasoned arts administrator who's led major organizations including the Philadelphia and Toronto Symphony Orchestras.

Loden's journey reveals what originally sparked his passion for arts leadership. "I found that I could enjoy the creative aspects of building something in the same kind of way I enjoy sitting in a big orchestra doing Mahler 3," he reflects. This revelation led him through increasingly complex challenges, from managing the Aspen Music Festival to helping navigate the Philadelphia Orchestra through Chapter 11 bankruptcy.

Now overseeing Rice's prestigious music program during its 50th anniversary, Loden emphasizes what makes the Shepherd School distinctive: its intentionally small size (just 275 students), extraordinary facilities including the new Brockman Hall for Opera, and its unique position within a top research university. Rather than chasing growth, the school focuses on excellence within a carefully defined framework.

Included in the Shepherd's School's outreach initiatives is the school's partnership with the Concert Truck, which brings classical performances directly to communities throughout Houston—including the annual Rodeo and Livestock Show. This immersive experience teaches students to communicate effectively while breaking down barriers between classical music and new audiences. As Loden describes watching cowboys in Fort Worth encountering chamber music, you can feel his excitement about classical music's potential to transcend cultural boundaries.

When discussing what today's musicians need, Loden offers wisdom that extends beyond music: disciplined curiosity, resilience in the face of failure, and intellectual humility. His thoughts on artificial intelligence in music are particularly nuanced, acknowledging both legitimate concerns and exciting possibilities while asserting that the human soul behind a performance remains irreplaceable.

Have you experienced a transformative musical moment, either as performer or listener? Share your story and join our exploration of how classical music continues to evolve and inspire in unexpected places.

*photo credit: Bedoya Fitlow

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

Ever wondered what drives the International Opera Awards? British entrepreneur Harry Hyman takes us behind the curtain of the Awards, revealing how a passion project has transformed into a pivotal force in the opera world.

The awards serve a triumvirate of purposes - distributing roughly $100,000 annually in bursaries to emerging talents, celebrating excellence across all facets of opera production, and perhaps most crucially, dismantling the elitist stereotypes that keep potential audiences away. "People from a younger generation might be put off by the notion that opera is only for extremely wealthy people, that it's very long and can be very dull," Hyman explains, highlighting the awards' mission to change these perceptions.

What began as a London-based ceremony has blossomed into a truly global celebration, with previous ceremonies hosted in Madrid, Warsaw, and Munich. The 2025 awards will unfold at Athens' Stavros Niarchos Foundation Opera House on November 13th, with nominations open until August 31st. Last year saw over 16,000 nominations flooding in across 24 categories, each carefully evaluated by a distinguished jury of opera experts.

The real magic happens in the careers launched and elevated through these recognitions. Previous Young Singer winners like Ermonela Jaho and Aigul Akhmetshina have rocketed to international acclaim, while bursary recipients gain priceless exposure performing before the opera world's luminaries. As one judge aptly dubbed them, these aren't the Oscars but the "Toscas of opera" - a fitting tribute to an art form that, as Hyman reminds us, speaks to our most fundamental emotions: "lust, envy, love, seduction, deception."

Ready to nominate your opera heroes? Visit operaawards.org and become part of this remarkable celebration of an art form that continues to evolve while honoring its rich traditions.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.

Send us a text

The arts sector has seen a steady decline in audience attendance over the past four decades. Yet many organizations continue relying on traditional marketing strategies that speak primarily to insiders—those already familiar with their art forms—rather than reaching new, curious audiences.

Ruth Hartt is challenging this paradigm with a forward-thinking, audience-first approach to arts marketing. With a unique background as both a professional opera singer and a business innovation expert, she introduces Harvard Business School professor Clayton Christensen’s influential “jobs to be done” framework—a groundbreaking theory of consumer behavior—as a powerful tool for audience growth.

Instead of targeting demographics or promoting artistic features, Ruth urges arts leaders to understand what people are really seeking—stress relief, connection, inspiration—and position the arts as a way to meet those needs. It’s not about diluting artistic excellence; it’s about creating relevant, resonant entry points for a broader public.

With examples like the Peabody Essex Museum’s “Escape the Algorithm” campaign, Ruth shows how this shift in perspective opens the door to entirely new audience segments. She also tackles common resistance to the idea of “customers,” arguing that it’s not about commercialization—it’s about making the transformative power of art accessible and relatable.

Whether you’re an artist, marketer, administrator, or advocate, this conversation is a practical and inspiring guide to reimagining arts marketing and revitalizing cultural participation.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!

Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.

Visit TheSceneRoom.com for more information.