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Explore every episode of the podcast The Scalable Freedom Show

Dive into the complete episode list for The Scalable Freedom Show. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
You Don’t Need 50K Followers To Fill A High-Ticket Mastermind (With Sophie Griffiths)02 nov. 202600:35:22

Group programme strategist and Meta ads specialist Sophie Griffiths flew 25 hours to sit down with me in the studio in Western Australia. Pen and paper at the ready: this is a masterclass on filling your group the right way.

— Sophie's journey from British Airways, to redundancy on maternity leave, to becoming a group programme strategist and Meta ads specialist
— How filling a group with ads has changed since the COVID-era "whack an ad out" days
— Why you start with your offer, not your ads, and Sophie's Goldilocks exercise for finding your just-right client
— How trigger points shape your lead magnet, and the three types of lead magnet (mini, middle and maxi)
— The Messaging Bridge: how to nurture leads with proof, process and a signature system
— Why you don't need 50,000 followers or a mega email list to fill a high-ticket mastermind, but you do need to be growing all the time
— Sophie's top three priorities for growing your group, plus her SuperFans Sprint

LINKS:
Connect with Sophie Griffiths on Instagram: https://www.instagram.com/sophiegriffithsco
Sophie's website: https://sophiegriffiths.co
Sophie on LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/
The Lionhearted CEO Podcast: https://sophiegriffiths.co/podcast
SuperFans Sprint: https://sophiegriffiths.co/superfans-sprint

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://www.instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves
Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?
Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Q4 Cash vs. 2027 Revenue: How To Finish The Year Strong Without Sabotaging Q126 oct. 202600:07:44

Thinking about how to create the most cash before the end of the year, with a tired voice in the back of your head? In this short, sharp episode, I'm sharing what to focus on right now so you finish the year strong and set yourself up for 2027.

— Why everyone talks about the end-of-year cash injection but very few people set themselves up for next year
— Why short-term quickie launches (two-week sprints, four-week bootcamps) often lead to self-sabotage in Q1
— How a mastermind-first business lets you see recurring revenue and cash flow months into the future
— The renewal and retention plan to build now, including an early re-sign bonus for clients coming up for annual
— Why I've never done Black Friday deals, and how to use a short burst (like a few special-rate spots) to bring in long-term clients
— The perspective shift for finishing the year strong without adding to your to-do list

Want more support? Comment "revenue" on Instagram to join my free weekly training.

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://www.instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?
Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
4 Ways You’re The Bottleneck In Your Mastermind (And How To Fix It)19 oct. 202600:17:20

Where exactly are you the bottleneck inside your mastermind? Before you add more AI or another team member, here are the four biggest ways I see people holding their mastermind back, plus the questions to sit with so you can start to shift each one.

— Bottleneck #1: you're the only coach, and why handing over delivery doesn't have to mean hiring a full support coach
— Why the best support coach hires complement your skillset instead of copying it
— Bottleneck #2: your delivery lives inside your head, and why every system needs to be documented and shared
— Bottleneck #3: no clear marketing and sales process, and why a scrappy ManyChat-and-DMs-only approach keeps you stuck
— Bottleneck #4: a mastermind you can't take a holiday from, and how we bake two weeks completely off into ours
— How to model the type of business you want your clients to build

Want to scale your mastermind to 20, 50 or even 100+ people? Comment "revenue" on Instagram to join my free weekly training.

LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://www.instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves
Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?
Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
How I Run My Mastermind Hot Seat Calls & Get 90% Attendance12 oct. 202600:22:02

Ever wondered how a mastermind hot seat call actually runs behind the scenes? I'm taking you inside the exact process I use to keep 90%+ attendance on our group hot seat calls, from how I prepare to how I use the room.

— Why our hot seat calls are consistently people's favorite part of the mastermind
— The structure: two 90+ minute calls per month, with hot seat groups of 7–9 people (8 is my sweet spot)
— How I prepare before every call by reviewing client notes, so I'm not holding everyone in my head
— Why I don't try to be in "peak energy," and the 10-minute process I use to meet myself where I'm at
— How I open the call: grounding breaths and a question that sets the tone
— How I run each hot seat: asking "What is your ask?", coaching as a coach, mentor or consultant, then throwing to the room
— Why using your room is key in a mastermind, and how to do it

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://www.instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?
Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Exact Formula Of Mastermind-Selling Content05 oct. 202600:16:59

I just tested an upgraded content framework with my mastermind clients for the last 30 days — the results have been incredible, including multiple mastermind signups attributed directly to organic content. Here's the exact four-part framework behind it.

— The real reason content isn't converting (hint: it's not your lighting, hook, or graphics — it's your thinking)
 — Mirror content: how to make your ideal client feel instantly seen using specific language, not summarised vibes
 — Map content: how a single polarising perspective-shift post generated 28,000 views and a mastermind sign-up for one client
 — Mantle content: why authority isn't bragging, and how to weave your credibility into everything you post
 — Move content: how to actually make the ask once you've built trust
 — A real story from last week — how 1 email and total transparency turned into 5 sales calls and 4 new clients

LINKS
 Free Guide: https://bit.ly/46jaUcd
The Mastermind Model: http://ellieswift.com/tmm2026
The Scalable Freedom Mastermind: https://ellieswift.com/sfm
Instagram: @elliehswift



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Your Q4 Mindset + Energy Upgrade21 sept. 202600:10:13

Heading into Q4? Here's the exact mindset hack I gave a client on a two-minute hot-seat call this week — the one that had her message me hours later saying she felt completely shifted and clear on her next level.

— Why it's so easy to get pulled off course by everyone else's marketing right when you need clarity most
 — How to acclimatise to your Q4 revenue goal by getting specific and normalising the number (the neuroscience behind it)
 — How to identify the person who's already achieved the goal you want, and what needs to shift to close the gap
 — Why "be, do, have" — not the other way around — is the order that actually works
 — A personal example from my own journey to conceive my daughter Sunny, using this same normalisation principle



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I've Reviewed 540 Funnels This Year. Here's The Top 3 Ways To Make Yours Profitable 14 sept. 202600:15:58

At the time of recording, I've reviewed 540 funnels this year — and across all of them, the same handful of mistakes keep showing up. Here are the three biggest patterns I see holding people back from a profitable funnel.

— Why your feelings about your funnel's performance can mislead you, and why you need to track data week-to-week instead of reacting to one bad week or one bad call
 — Why cost per lead isn't the determinant of success — quality of lead is — and how Hormozi's "back-end economics beat front-end tactics" idea changes how you should think about ad spend
 — Why most funnels are leaking in exactly one place, and the three reasons that leak is so hard to spot (optimising what's comfortable, not measuring stage by stage, and chasing new tactics instead of going deeper)
 — What return on ad spend (ROAS) benchmark to aim for, and real examples from clients generating 10x–26x ROAS

Want to fill your mastermind before the end of the year? DM me "revenue" @elliehswift and I'll send you the link to join my free weekly training.



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
6 Books to Read If You Want to Be Wealthy, Well-Known & Fulfilled in 202607 sept. 202600:22:56

I've read almost every major business book out there — here are the six that actually moved the needle for me in 2026, and why I can't stop recommending them.

— Holy Fuck by Amanda Frances — an unexpectedly spiritual read that reconnected me to something I'd lost touch with this year
 — Brain First Business by Amanda Perry — finally explains why standard business advice doesn't stick for a neurodivergent brain
 — The Creative Act by Rick Rubin — a manifesto for creative living (plus the wild LA story that got me rereading it)
 — The Way of Excellence by Brad Stulberg — my most highlighted book of the year, and the one that made me rethink my relationship with outcomes vs process
 — Wealthy and Well-Known by Rory and AJ Vaden — essential if you're building any kind of personal brand
 — Start With Yourself by Emma Grede — a masterclass in what it actually takes to build something big



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
5 Reasons Your Client Isn’t Getting Results - Hint: It’s Not All On You31 août 202600:24:45

If a client isn't getting results in your programme, it's not always on you — and today I'm sharing the exact framework to work out why it's happening, shame-free.

— The two moves that never actually solve an unhappy-client situation (panic-refunding and over-giving until you're burnt out)
 — The five real reasons a client ends up unhappy or under-results: wrong fit at the point of sale, timing and capacity, the implementation gap, expectation mismatch, and a genuine gap in delivery
 — The 50/50 line — what's actually yours to hold as the coach, versus what belongs to your client
 — When you genuinely don't need to have a hard conversation at all, versus when it's time to check in on whether you're the right coach for them
 — How to know when it's time to let a client go, and why you'll never regret it
 — Why watertight contracts and protecting your group's integrity matter more than you think

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
300 Episodes!! From Shine To Freedom - 300 Episodes of Becoming24 août 202600:27:21

We hit 300 episodes!

In this milestone episode, I'm taking you behind the scenes of the last six years — the business wins, the life seasons, and everything it took to build this podcast into what it is today.

— How this podcast started back in August 2020 as Shine Online with Ellie Swift
— Our first $250K launch from just four emails, and the milestones that followed: our first $100K month, our first seven-figure year, and trademarking Scalable Freedom
— The personal seasons running underneath the business ones — buying our first home, IVF, becoming a mum to Sunny, getting married, and now running a business as a mother
— Why long-form content (not AI-generated soundbites) is what actually builds real thought leadership and trust
— Our best-performing episodes ever, including the one with my husband Che that people still message me about
— Why our three-part series on IVF and loss remains the most meaningful thing I've ever shared here
— What the next 300 episodes look like, and my commitment to you going forward

The 3-Part IVG Series:
Part 1: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life-2/
Part 2: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life/
Part 3: https://ellieswift.com/part-3-first-trimester-what-it-means-for-business-in-2024/

LINKS
Free Guide: https://bit.ly/46jaUcd
The Mastermind Model: http://ellieswift.com/tmm2026
The Scalable Freedom Mastermind: https://ellieswift.com/sfm
Instagram: @elliehswift

Keen to work together?
Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Stop Copying $297 Challenges - Do This Instead17 août 202600:14:39

The online space feels wildly confused right now, so I wanted to sit down and dispel a few myths about what actually makes people win in 2026 — based on what I'm seeing every single day coaching 38 clients at a high level, many of them generating six, multi-six, and seven figures from their launches and funnels.

I break down the three things people think are the secret to winning right now — challenges, "yapping," and how an offer is packaged — and why none of them are actually it. Then I share the one word that sums up what I really think makes you win, and exactly how to apply it to your offers, your content, and your selling.

In this episode we cover:
— The 3 things people think make you win online right now (and why they're wrong)
— The one word that actually sums up what makes people win in 2026
— How to apply embodiment to your offers, using real examples from creators I'm watching right now
— Why documentation beats teaching when it comes to content
— Why the "posting from the pool" era of content is over
— How to apply embodiment to your selling and pitches — and why proof points make people 80% more likely to buy

LINKS:
Jessi Jean's Yap Challenge: https://www.instagram.com/jessijeanhome/
Jun Yuh: https://www.instagram.com/jun_yuh/
Amie, Lazy Millionaire (Substack Challenge): https://substack.com/@lazymillionaireofficial
Vix Meldrew: https://www.instagram.com/vixmeldrew/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Everyone Is Talking About Millennial Burnout. Here’s What I Believe About Freedom, Work & Burnout In 202610 août 202600:21:57

Everyone's talking about millennial burnout right now, and I wanted to add my voice to the conversation — not with more fear-mongering, but with what I actually believe about freedom, work, and burnout heading into 2026.

This one's a bit different — it's not a strategy episode, it's a conversation I've been having on repeat with clients and friends lately. I talk about why I think the internet has lied to us about what freedom actually is, the values I optimise my life around, and a moment a few weeks ago where I genuinely asked myself if my business was still what I wanted.

In this episode we cover:
— Why everyone's talking about millennial burnout right now, and the 3 reasons I wanted to weigh in
— Why I believe the internet has lied to us about what freedom actually is
— What Scalable Freedom really means to me (hint: it's not a clear calendar)
— The moment I asked myself if my business was still what I truly wanted
— Why burnout happens when we stop having fun, not just when we work hard
— The 3 values I come back to — mission, family, and building generational wealth
— The questions I want you to sit with if you're feeling tapped out

I'd love to hear from you on this one — DM me on Instagram and tell me what resonated, or what freedom looks like for you.

LINKS:
DM Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
3 Changes My Clients Are Making To Their Content & Messaging To Sell Their Mastermind03 août 202600:15:09

In this solo episode, I'm sharing the three specific changes I'm seeing my most successful clients make to their content and messaging when they're selling a mastermind or high-ticket group programme.

I've been learning a lot from other creators this year, and it's made me realise there's a massive difference between content that performs and content that actually sells a high-ticket offer. I walk you through the Maslow's hierarchy analogy I use to think about the mastermind buyer, and the exact three shifts you need to make if you want your content to position you as the authority who can lead them somewhere.

In this episode we cover:
 — Why a mastermind buyer is a fundamentally different type of buyer (and the Maslow's hierarchy analogy I use to explain it)
 — Change 1: why your content needs depth and context, not just quick tips
 — Change 2: why your content needs to show your personal journey, including the pain points
 — The elevated, nuanced pain points your ideal client is actually lying awake with
 — Change 3: why your content needs to demonstrate leadership and an actual point of view
 — The creators I've been learning from this year, including Jun Yuh and Jessi Jean's Yap Challenge



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Q3 Big Upgrades: The 3 Things I'm Focusing On This Quarter27 juil. 202600:15:26

In this solo episode, I'm taking you inside Q3 — what I'm prioritising, focusing on, and upgrading across my life and business as a seven-figure founder.

I want to start with something I've been sitting with all year: the strange duality of feeling like I've truly got everything I've ever wanted, while also realising that arriving doesn't feel the way you'd expect. I share the concept of the "arrival fallacy," why growth is the antidote to feeling stagnant no matter what season you're in, and the three specific areas I'm focused on this quarter — across health, identity, and business.

In this episode we cover:

— The "arrival fallacy" and why having everything you wanted doesn't feel how you'd expect
 — Why evolutionary theory says we're built to keep growing — and what happens when we stop
 — A real example of messing with something in your business that isn't actually broken
 — Why this isn't about hustle — and what growth looks like in a season that needs more rest
 — The 3 things I'm upgrading this quarter: hormone health, owning the "creator" identity, and a new marketing funnel for the Mastermind Model
 — Why self-identification always comes before the results

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Rethinking Group Coaching: 6 Things We’re Doing Differently in 2026 20 juil. 202600:41:19

In this special joint episode, I'm sitting down with the incredible Vix Meldrew — founder of Volume and an absolute expert in memberships, events and building powerful communities — to talk about exactly how we're both rethinking group coaching in 2026.

We dive into the biggest ways we're shifting how we deliver group programmes, masterminds and memberships this year — from why your clients' time is more precious than ever, to blending memberships and group programmes for better retention, to what it actually means to move from information to transformation as AI changes everything. 

And stick around till the end, because we've got something special to share that we've been teasing the whole way through.

In this episode we cover:

— Why your clients' time is the most finite resource they have — and how to build programmes around that
 — How to create real community and connection without adding more to your calendar
 — Why the "recurring revenue rollercoaster" burns coaches out — and the hybrid model that fixes it
 — Why retention might be the most untapped conversation in online business right now
 — What it actually means to move from teaching information to creating true transformation
 — How AI can help you do deeply personalised, "unscalable" things at scale
 — Why building tools and templates beats adding more content, every time
 — The free live workshop Ellie & Vix have been teasing all episode — AI Unrivalled



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The #1 Thing To Take From Nici Sweaney's $2.5M In 2 Months13 juil. 202600:15:27

In this solo episode, I'm breaking down the ONE thing I truly want you to take away from Nici Sweaney's story — because since we posted those two episodes, I've been having so many conversations where people are taking away the wrong lessons.

Yes, Nici just went from a $1.5 million launch to $2.5 million in the last two months. But if you're sitting there thinking the secret was zero ad spend, or that memberships are the model, or that you need to pivot to AI to win right now — I want to stop you right there.

In this episode we cover:

— Wh $2.5M in 2 months doesn't mean what most people think it means
 — The 3 things I don't want you to hold onto from Nici's story
 — Why Nici not using paid ads makes her a unicorn — not a blueprint
 — Why a membership is not the model for everyone and how Nici actually chose hers
 — Why you absolutely do not need to sell AI to win right now (Jessi Jean's $7M is proof)
 — The ONE real takeaway: one offer, one business model, one marketing strategy
 — Why the 1-1-1 framework creates compounding focus, data and results
 — The question I want every coach and consultant to answer before Q3 and Q4
 — The free revenue calculator tool to help you map it all out

RELATED EPISODES — Nici Sweaney's $1.5M Launch: 
Part 1: https://www.buzzsprout.com/2593652/episodes/19382672
Part 2: https://www.buzzsprout.com/2593652/episodes/19415896



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
How To Become Uncopyable As A High Ticket Coach in 202606 juil. 202600:16:26

In this solo episode, I'm diving into something I've been stress testing behind the scenes for the last six to twelve months inside my work with six, multi-six, seven and eight figure founders — and it's the conversation I keep having on repeat.

How do you become truly uncopyable as a high ticket coach in 2026? Not just different on the surface, but magnetic at a level that no one — not even AI — can replicate. I'm sharing the three specific things that create that, and the work I've been doing with clients to help them find and own their uncopyable edge.

In this episode we cover:

— Why 2026 is a leadership vacuum and what that means for your business right now
— Why AI copying your framework is happening on mass — and what actually protects you
— The trifecta that makes you a true category of one in your niche
— Part 1: Your story — how to extract the pieces that make you inherently different to anyone else in your space
— How I realised I was presenting as just another business coach — and the moment that changed everything
— Part 2: Your positioning statement — the one line that makes people say "she's exactly who I need"
— Why a longer bio makes you less memorable, not more
— Part 3: Your embodied signature framework — and why your clients can feel the difference between lived experience and pieced together knowledge
— Why yapping videos and video podcasts are winning right now and what that means for you
— The free revenue calculator to map out your path to monthly recurring revenue



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The $1.5M Launch Debrief: Messaging, Strategy, Mindset & Every Number | Nici Sweaney Part 2 of 2 29 juin 202600:48:52

In part two of my conversation with Nici Sweaney, we get into the full breakdown of her $1.5 million launch — every number, every decision, every behind-the-scenes moment that made it possible.

This is the episode I've been so excited to share with you. Not because of the result — although it's extraordinary — but because of everything that went into it. The product build, the organic growth strategy, the messaging, the mindset going in, and what it actually felt like to be halfway around the world watching it unfold in real time. This is what scalable freedom actually looks like.

In this episode we cover:

— How Nici rebuilt her entire business from scratch in March before the launch
 — Why she pivoted the masterclass topic just three weeks before going live
 — The product-first philosophy that drove every decision — including shutting the business down for two weeks
 — Growing from 6,000 to 11,000 email subscribers in two weeks with zero ad spend
 — How 5,352 people registered for a free masterclass — when the goal was 1,000
 — The 100% organic launch strategy: what she actually posted and how often
 — The mindset shift that changed everything: downgrading the goal from 100 members to 40
 — The moment Ellie knew it was going to be massive — before Nici had any idea
 — Checking the numbers on the morning of a 3,000-person keynote
 — The phone call to Tom from a hotel taxi line: "We've just made $1 million"
 — Cart close in South America — and the final number that changed everything
 — What a $1.5M launch actually cost to run (the answer will surprise you)
 — A $160K day — made while sleeping in, going to the gym and having champagnes at a speaker dinner
 — What the real transformation of this launch was — and it wasn't the money



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Inside a $1.5 Million Launch: Nici Sweaney's Full Story (AI Her Way) — Part 1 of 2 22 juin 202600:53:30

I am so incredibly excited to introduce you to Nici Sweaney — AI powerhouse and my incredible client. Nici is Australia's Female AI Leader of the Year, was featured on the Forbes Women list, and in June 2023 launched the first round of AI Her Way. Within six months — while still working a full-time job and raising four kids — she'd hit six figures. Today, she's tracking past $2 million a year with no full-time employees and a four-day workweek.

Nici and I started working together six months ago, and during that first six-month period, she went on to have a $1.5 million launch from her membership program. I wanted to bring her onto the podcast to talk you through that entire process — her mindset, the strategy, the messaging, the marketing — and the very real, very human story behind how she got here. 

This is part one of a two-part series, and I know you're going to love it.

We covered:

— How Nici went from earning $33K a year in academia to building a 7-figure AI business
— Why she nearly abandoned the idea before it even started
— The scarcity "yes" trap and what saying yes to the wrong things actually costs you
— Quitting her job on a phone call and what happened immediately after
— The moment she had to choose one business model and fully commit
— Why she chose a coach based on values, not just results
— How she used AI to build her own personal coaching council
— What a coach's real job actually is (hint: it's not what most people think)
— The membership model she almost talked herself out of — and why she's glad she didn't

Join Nici’s FREE MASTERCLASS — How AI Ran Nici's $1.5M Launch: 
https://go.aiherway.com.au/masterclass-june-2026 



LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The 3 Money Beliefs That Have Supported Me to Generate $100K+ Months in My Business15 juin 202600:18:27

In this episode, I'm sharing the three money beliefs that have genuinely supported me to generate $100K+ months inside my business — and honestly, these are conversations I find myself having with clients constantly right now.

Whether you've been feeling the noise of budget changes, market shifts, or collective fear around the economy — this episode is your reset. I want to take you back to what actually drives income in your business, and it's not the market.

We covered:

00:00 Why I recorded this episode (and what triggered it)
 01:32 The free resource I'm sharing at the end — don't skip it
 03:30 Money Belief #1 — My income is set by my beliefs, not the market
 05:00 Why tapping into market fear gives your power away
 05:51 How recessions are fuelled by the fear of recession
 06:41 Radical responsibility and what it actually feels like
 07:41 Money Belief #2 — There is so much money in the world
 08:44 Why more money in the hands of women changes everything
 10:30 The gap between what you say you want and what you actually believe
 11:16 How I had to realign my money beliefs at every stage of growth
 12:32 Money Belief #3 — Scarcity is a story, abundance is a choice
 13:05 The money stories I grew up with and how I broke free from them
 14:46 How to act as though you are already in overflow
 16:14 The $9,990 first course launch that made me feel like the wealthiest person alive
 17:35 Scarcity vs abundance through the lens of a first launch
 18:55 Tuning out the noise and coming back to your centre
 19:16 The free revenue calculator — how to run your numbers

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
6 Takeaways From a 7 & 8-Figure Business Retreat in Malibu (What Nobody's Telling You)08 juin 202600:24:31

In this episode, I'm taking you inside a 7 and 8-figure business retreat I attended in Malibu — inside a $20M house owned by Skrillex — where I walked away with six game-changing takeaways that are reshaping how I think about AI, originality, nervous system health, and community in 2026.

If you've been feeling behind on AI, burnt out from over-caring about your clients' results, or wondering how to stay original in a world full of copy-paste businesses — this episode is exactly what you need to hear.

I covered:
00:00 Why Ellie attended a 7 & 8-figure retreat in Malibu 
00:35 Who hosted the retreat and why Danielle Canty 
04:23 Takeaway 1 — The AI opportunity nobody is talking about 
08:05 Takeaway 2 — The real reason coaches are stressed (Aggie's mic-drop moment) 
10:31 The 50/50 coach-client dynamic that will change how you coach 
11:44 Takeaway 3 — The best biohacking tool isn't what you think 15:52 Takeaway 4 — Your originality has never mattered more 
18:05 The ChatGPT story that proves your framework alone isn't enough 
20:08 The Uncomfortable Code workshop 
20:51 Takeaway 5 — Why workshop funnels are still winning in 2026 
23:43 Takeaway 6 — Community is the ultimate differentiator 
25:57 The in-person retreat CTA + waitlist

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
My Honest 2026 Mid-Year Business Update: What's Working, What's Not & What's Next01 juin 202600:21:55

In this solo episode, I'm taking you behind the scenes of Swift Ventures in 2026 — the wins, the honest shortfalls, what's next for the business, and a personal life update that's closer to my heart than anything else.

If you've ever wanted to sit on the couch with a 7-figure coach and hear exactly what's working, what isn't, and what trade-offs are actually required to build a business and a life you love — this is that episode.



We covered:
00:00 Welcome back — why solo episodes matter 01:06 Word of the year: Leverage and what it really means 
03:53 What's working in 2026 so far 
04:39 $600K in 5 months & 95% mastermind retention 
05:03 The in-person retreat that sold out in 30 minutes 
06:34 Workshop funnels converting at 10–20% 
08:23 Roasting herself — what hasn't worked this year 09:20 The podcast production reality check 
10:13 Visibility on email and Instagram: the honest truth 11:31 The next 90 days inside the business 13:30 The real trade-offs of being a mum and a business owner 
16:36 Sunny update — 23 months and blowing Ellie's mind daily 
18:31 The US road trip to Napa (yes, with a toddler) 
20:09 Post-breastfeeding & finally feeling like herself again 
21:55 A message for anyone walking through the fire right now

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Millennial & Gen X Guide to Visibility with Fi Mims25 mai 202600:29:28

Fi Mims is a seasoned personal branding photographer and business coach who’s passionate about helping women step into their authority and build powerful, profitable businesses. 

You’ll hear practical visibility hacks, insights on building deeper connections both online and in-person, and how Fi transitioned her business by blending personal brand expertise with smart systems.

We covered:

00:00 Defining visibility for clients
04:04 Navigating social media challenges
07:05 Social media mindset and strategies
12:24 Challenges with social media engagement
14:45 Helping clients invest in themselves
18:32 Why we love coaching
20:27 Adapting photography career with age
23:33 Building a supportive team
26:25 Building self-belief in business

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Selling and Delivering A Mastermind For B2C Corporate Women with Janelle Wehsack19 mai 202600:26:49

I sat down with a special guest, Janelle Wehsack, to dive deep into the world of masterminds for corporate women.

We explore the unique dynamics of marketing to corporate professionals, the nuanced challenges women face in group environments, and how to create safe, transformational spaces within masterminds. We unpacked proven strategies for fostering trust, the importance of referrals and confidentiality, and why more women are choosing to invest in mastermind experiences out of their own pockets. Plus, you’ll hear their top tips for anyone wanting to launch or grow group programs for ambitious corporate clients.

00:00 Finding value in masterminds
05:43 Sharing personal stories online
08:26 Ensuring confidentiality in groups
09:36 Opening up about personal struggles
13:18 Using the term mastermind
17:11 Coaching high-performing women
20:53 Importance of follow-up in networking
25:08 Encouraging women to join masterminds


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Future Of Work & Communities with Julie Fedele11 mai 202600:34:52

I sat down with Portfolio Career Mentor and future of work commentator, Julie Fedele, for a grounded conversation about the future of work - especially for women entrepreneurs.

We explore why the traditional doom-and-gloom narrative about the future of work misses the mark, and how technological change and AI are opening up new opportunities for flexible careers and personal agency, without getting stuck in gig economy traps. We spoke to how to monetise your expertise, why your value goes far beyond trading time for money, and the powerful role of personal branding and community in an evolving business landscape.

00:00 Future of flexible work trends
04:14 Future of work and AI impact
08:12 Balancing AI and human presence
13:18 Using new tech for efficiency
16:33 AI and historical parallels
20:06 Understanding personal energy patterns
21:14 Introduction to human design
25:44 Integrating new community roles
29:40 Multiple income streams overview
33:30 Inspiring future of work discussion


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Who Actually Does What Around Here - Mastermind Edition with Nivek Harrison04 mai 202600:29:01

We’re diving into the all-important topic of role clarity within your business - especially when you’re collaborating closely with an Online Business Manager (OBM). Joining me is Nivek Harrison, who has been a driving force in my business as both OBM and co-coach inside our mastermind for the past seven years.

Together, we’re breaking down the exact division of responsibilities and exploring how we seamlessly co-coach to support our clients inside the Scalable Freedom Mastermind. We’ll share our systems, communication strategies, and the boundaries that allow us to work efficiently, move quickly, and deliver exceptional results for our clients.

You’ll learn:
00:00 Clarifying roles for project success
03:32 How we work together on funnels and launches
07:02 Working with a support coach effectively
11:17 Planning projects and setting timelines
12:33 How we organise and assign tasks
20:13 Managing client communications
26:45 Building trust in co-coaches
28:45 Practical advice on role delineation

If you’ve ever wondered how to effectively lead your team or want actionable insights into creating clearer roles in your business, this episode is for you!


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
How to Use Low Ticket Offers to Sell Your Mastermind with Kate Jefferies28 avr. 202600:34:03

I interviewed online business veteran Kate Jefferies, a true expert with two decades of experience in digital entrepreneurship. We dove deep into the strategies behind creating profitable, sustainable businesses - focusing specifically on the dynamic relationship between low ticket offers and high ticket masterminds.

00:00 Introducing Kate Jefferies, and juggling parenthood and business
05:05 Balancing client interactions and personalised support
07:16 Importance of consistent revenue
10:55 Using low ticket offers for leads
14:25 Building authority for low ticket offers
19:05 Changing ad strategies over time
21:53 Ready-to-go customer strategy
24:07 Discussing high-ticket sales strategies
27:14 Using tech to identify buyers
31:20 Choosing and sticking with one strategy
33:07 The challenges of low ticket offers

If you’ve ever wondered how to design offers that not only attract buyers but also guide them naturally toward your most premium programs, this episode is packed with practical advice. Kate pulls back the curtain on her journey to launching a high ticket mastermind, shares what it takes to engineer effective low ticket funnels, and discusses how refining your offers can set the foundation for long-term business success.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
You Don't Need To Do It All - You Need An OBM with Nivek Harrison20 avr. 202600:23:20

I sat down with my Online Business Manager, Nivek Harrison, for an honest and practical conversation about setting up the most effective relationship with an Online Business Manager (OBM), a role that becomes absolutely essential as your business scales to six, multi-six, or even seven figures. We talked about our own seven-year journey together - sharing the lessons we’ve learned, the mistakes we’ve made, and what we would do differently if we were starting our partnership today.

00:00 The importance of a strong integrator role
04:20 The importance of clear job descriptions
06:55 Hiring and collaboration insights
11:10 Onboarding new clients and communication
14:47 Discussing the importance of relationships
17:59 Personal growth over seven years
20:36 The importance of relationships

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
3 Things My OBM Knows That My Coach Doesn’t with Nivek Harrison13 avr. 202600:26:00

I sat down in Melbourne with my longtime Online Business Manager and co-coach, Nivek Harrison, for an intimate, behind-the-scenes conversation that feels more like a candid dinner chat than a formal interview. Together, we revealed what really goes on inside my mastermind-first coaching business - from hilarious calendar overshares to the power of boundaries, trust, and direct communication.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Traditional Mastermind is Dead - Here’s What You Need To Create Instead.06 avr. 202600:08:41

The traditional mastermind model is officially dead - and that’s actually great news for coaches, mentors, and consultants.

Outcome-driven masterminds are the ones that will succeed in 2026 and beyond, and they empower even those without big names or flashy networks to build profitable, impactful businesses that truly serve their clients and get results.
 
What You'll Learn:
00:00 The mastermind model explained
02:32 Is it a mastermind or group program?
04:54 Can a mastermind deliver better results than one-to-one coaching
06:35 How to scale your mastermind offer

The traditional mastermind model is dead, but the modern, curated, strategic mastermind is based on solving a problem for your clients. That's the model that I recommend for coaches and mentors - and the one that creates results in 2026.


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Exactly What I’d Do If I Was Scaling My Mastermind From 5 To 50 People30 mars 202600:08:27

I'm going to take you through exactly what I would do right now if I was scaling my mastermind from five to 50 people this year. I’m talking about the strategies and mindset to adopt if you want to bring more clients into your masterminds or group programs this year.
 
What You'll Learn:
00:00 Being a futurist in business
04:06 The sales system to scale your mastermind
06:27 Why live workshops work in 2026
07:01 Lead magnet & content strategy

Your next step is to create a workshop to sell your mastermind, and set your date in your calendar for next month because speed of implementation is key.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Real Reason You're Exhausted Delivering Your Mastermind (and How to Fix It)23 mars 202600:17:52

Are you secretly wondering if your mastermind business model is what's draining your energy - or if there's a smarter way to scale without burning out? I’m sharing what really causes exhaustion for coaches and consultants, and exactly how you can build a thriving mastermind business model that supports your biggest ambitions AND aligns with your personal life and goals.

What You'll Learn:
00:00 The real reason why you are exhausted delivering your mastermind
01:53 Too many calls? What to do instead
03:05 My 4-week mastermind cycle
09:30 High ticket does not mean always on
11:09 Boundaries, notifications and how we use Slack
13:18 Can your mastermind grow without you?

Take a look at what's feeling heavy, take a look at some of the reasons that I share in this episode, and consider where you can restructure your mastermind so that it’s way more congruent for you within your life, and also as an ongoing, sustainable, high-profit business model.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The No.1 Mistake People Make When Starting Their Mastermind16 mars 202600:06:58

Thinking about transitioning your one-to-one coaching clients into a mastermind, but worried about losing them - or the depth of transformation you provide?

I’m sharing the exact process that’s allowed me to successfully move my clients into masterminds, without sacrificing results or relationships.

What You'll Learn:

00:00 Full with one-to-one clients? Start here
01:22 The video I sent to move 20 of my clients from 1:1 coaching to a mastermind model
02:17 The mindset shifts in transitioning to a mastermind model
04:29 The strategy of moving people into your mastermind
06:12 You lose clients if they think you’ve stopped caring

You don’t lose clients from evolving your offers. You lose them if they don’t feel cared for. When you center their desired outcomes, most clients will gladly evolve with you.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
How to Switch From 1:1 To A Mastermind Without Losing Clients09 mars 202600:05:36

I’m diving into the real reasons so many masterminds never make it past their first year - and how you can avoid those pitfalls. 

I share exactly why designing for scale doesn’t mean you have to offer less, care less, or lose those incredible client outcomes. What it does mean is being smart about containers, rhythms, and the way clients access support - so you don’t burn out, you don’t feel resentful, and you don’t have to break what you’ve built when it’s time to grow.

What You'll Learn:

00:00 The Reason So Many Masterminds Don’t Survive Year One

01:28 What Are You Scaling Towards?

03:40 Building For Scale

04:55 Starting Your First Mastermind? Start Here

I invite you to take a step back with me and think about the revenue and lifestyle you’re truly craving, then build from there so that hitting those goals isn’t just wishful thinking. 


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
How to AI Proof Your Online Coaching Business & Mastermind - Part 203 mars 202600:09:30

In 2026 it’s essential that we focus on what AI can’t replicate - your lived experience, unique industry judgment, and personal brand.

The episode also features a special segment with Dr. Nici Sweaney, a global leader in ethical AI. Nici delivers a future-focused wake-up call and actionable recommendations, emphasising how coaches must relentlessly automate the mundane to free up creative energy, and adopt AI tools for faster, high-impact program delivery.

What You'll Learn:

00:00 How to AI-Proof Your Online Coaching Business & Mastermind

01:27 You’re Never Going to Out-Produce AI

03:03 Selling Masterminds & Coaching Offers From Lived Experience

04:09 Ethical AI with Dr Nici Sweaney

06:39 You Need to Be Adaptive and Innovative

07:40 Using AI to Help Deliver Your Products & Programs

08:38 Your Business is a Repeatable System

2026 and beyond belong to those who adapt, innovate, and lead with what only they can offer. And if you’re listening to this, I know that’s you!


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
How to AI Proof Your Online Coaching Business & Mastermind - Part 124 févr. 202600:14:18

Welcome to a new chapter of The Scalable Freedom Show. In this first episode of Season 2, I address a pressing question for many coaches and consultants: how do we ensure our businesses remain not just relevant, but profitable and resilient as AI continues to reshape our industry? 

Having spent years building a seven-figure mastermind business and supporting hundreds of clients through similar journeys, I want to share the perspectives and strategies that are proving essential in this rapidly evolving landscape.

This episode is also a milestone as it marks our move to a video-first format, a decision I made strategically to reach more coaches - especially women - who can benefit from adopting a mastermind model. Research consistently shows the power of women-led businesses to drive collective progress, and part of my mission is to increase visibility and accessibility of these opportunities.

What You'll Learn:

00:00 Welcome to The Scalable Freedom Show
02:53 How we are going to AI proof our coaching and mastermind businesses
04:02 The mindset around AI for your business
05:09 AI is not going to replace YOU
07:04 Practical examples of leveraging AI 
08:39 How to strategically AI-proof your coaching or mastermind business
11:21 Real human connection & community in the age of AI
13:50 The 5 main strategies to sell out your mastermind in 2026

If you want to position your mastermind or coaching business for sustained growth into 2026 and beyond, this episode is for you.


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Season 1 Finale of The Scalable Freedom Show + BTS January03 févr. 202600:25:16

The Scalable Freedom Show is stepping into a new chapter. After years of audio-only episodes and the intimacy that comes with that, I’m taking you behind the scenes of a big shift we’re making this year. We’re moving into video podcasting, and in this episode, I share why now, and why it matters.

We talk about the real reason video is worth it, not because it’s trendy, but because it changes discoverability. Audio has been an incredible way to nurture this community and build trust, but video gives the show a new way to reach people who would never find us otherwise. It becomes a gateway into the business, while still keeping the same honest, conversational feel you’re used to.


I also share what’s actually changing and what isn’t. The audio episodes are staying exactly where they are, and you’ll still be able to listen as normal. We’re simply adding the option to watch on YouTube, and I’ll be honest about the learning curve that comes with speaking to the camera. You’ll hear how I’m setting this up behind the scenes with new systems, batch recording in a studio, and building something sustainable for this season of motherhood and business.


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
2026: The Year Where the Nice Girl & Nuance Needs to Die13 janv. 202600:12:11

Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more content than ever. It is time to stop people-pleasing and start saying what you really mean.

In this episode, I share why softening your opinions and diluting your message just to keep everyone happy is a thing of the past. I talk about the power of showing up as your true self, even if it means not everyone agrees. When you speak with authenticity and conviction, you attract the right people who genuinely connect with your message.

I also dive into what it really takes to stand out now. It is not just about sharing facts, but about offering your unique take and having the courage to say what others will not. I share a few questions to help you find your voice and encourage you to step into stronger thought leadership this year. 


If you’re ready to stop blending in and start leading with your real voice, this episode will give you the spark you need to make 2026 your boldest year yet.


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The 3 Business Priorities We’re Betting On in 2026 (and Why You Should Too)06 janv. 202600:14:11

2026 is here, and we’re not just making resolutions. We’re making moves. In this episode, I share the three big priorities guiding our business this year and why we’re focusing on execution with real energy and intention. If you want a behind-the-scenes look at what’s shaping our strategy, you’re in the right place.

First, we’re leveling up our content game. After years of playing it safe and being mostly reactive, this is the year for high-quality, attention-grabbing content that balances polish with real, relatable moments. I’m also bringing in extra help to make sure we don’t just keep up, but truly stand out.


We’re also making evergreen funnels effortless and putting a spotlight on in-person magic. That means refining every step of the client journey so it’s easy to buy from us, and creating more opportunities for genuine connection through live events. If you’re thinking about where to focus your own energy in 2026, this episode will give you plenty of inspiration and a peek at what’s ahead for us.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
My Word for 202630 déc. 202500:09:28

As the year winds down, I’ve been reflecting on what I want next year to truly feel like. I’ve landed on one word that will shape everything I do in 2026. After a whirlwind 2025, where staying connected to my intentions was a challenge, I’m entering the new year with a clear and purposeful vision.

In this episode, I share why I’m focusing on making the most of what I already have, both in life and business. It’s not about adding more or pushing harder, but about using my existing resources, relationships and ideas in a way that multiplies their impact and creates more space for growth.


I talk about how I’m shifting from constant hustle to building on a strong foundation, refining our systems and protecting my creative energy. I also share what this looks like day to day, from repurposing content to bringing in more support, all with the goal of making what we have work harder for us. If you’re craving a more intentional and spacious year ahead, this episode is for you.


LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Exact Strategy I'm Taking On My Xmas Break (It's Not What You Think)23 déc. 202500:11:41

Everywhere you look, people are talking about strategic planning and prepping for the new year. My approach this Christmas is the complete opposite. In this episode, I share why shutting down my business for two full weeks and stepping away from emails, Slack, and content creation is the smartest move I make for both my business and my sanity. After ten years in business, I know these breaks are absolutely essential.

I talk about the power of embracing white space and why doing less is sometimes exactly what we need. Between Christmas and New Year, I focus on real downtime. No planning, no batching, just intentional rest and letting my mind wander. I share how this space away from work is when my best ideas surface, inspired by Liz Gilbert’s thoughts on creativity and the magic that comes when we unplug.


I hope this episode encourages you to find what truly replenishes you and reminds you that sometimes, stepping back is the wisest thing you can do for your business and your creativity.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
My Biggest Life (and Business) Challenge in 202516 déc. 202500:23:17

As the year wraps up, I’m pulling back the curtain on what’s really been going on behind the scenes in my life and business. On the outside, life might look like a highlight reel. My daughter Sunny is thriving, my marriage with Che is stronger than ever and our home feels like a sanctuary. But beneath the surface, this year has tested me in ways I never saw coming, and I want to share the real, messy middle with you.

In this episode, I open up about the duality of motherhood and ambition, and how navigating ADHD, sleepless nights and shifting identity made every win feel a little harder earnt. I talk about what it took to let go of the pressure to do it all and how narrowing my focus to what mattered most, my family and keeping the business steady, helped me show up where I was truly needed. I also share how honest conversations with my inner circle have been a lifeline, and why embracing self-awareness became my anchor through the chaos.

If you’ve found yourself in the thick of it this year, you’re not alone. I hope this episode gives you permission to lower the bar when needed, be real about your struggles and find peace in the season you’re in. Here’s to meeting the waves of life and business with grit and grace, heading into 2026 with a little more perspective and a lot more heart.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I Asked My OBM Why She Thinks We’re a ‘Successful’ Business. Her Answers Shocked Me…09 déc. 202500:15:39

I asked my OBM, Nivek Harrison, why she thinks our business is successful, and her answers shocked me. As the festive season rolls in and I'm deep into planning for 2026, I figured it was the perfect time to pause and reflect on what's already working. I've been trying to identify our strengths so we can really leverage them in the new year, and Nivek's perspective gave me three insights that I think will shift how you think about your own business too.

In this episode, I break down the three things Nivek said so quickly, straight off the cuff, as though she'd been sitting on the answers. First, we talk about moving fast with intention and why smart speed is completely different from reckless rush. I share how we know when to hit the gas on ideas that align with our strategy and when to park shiny distractions. Second, we explore decisiveness and why trusting your gut while filtering advice through what feels right for your business changes everything. The secret isn't to overthink or freeze with indecision, but to execute thoughtful actions quickly.



The third insight was about embracing the chaos and handling the many moving parts that come with running a business without making a fuss about it. I share the trick to knowing which issue is the top priority while accepting some messiness along the way, because business, much like life, isn't always tidy. This episode is about sharing what's worked for us so maybe it can help you too as you plan and dream big for the next year.

LINKS

Previous episode mentioned:BTS of my decision making process, taking action and being in the liminal space

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Selling A Mastermind Right Now? Focus On This Type Of Buyer02 déc. 202500:15:31

The reason your mastermind isn't selling has nothing to do with your offer. You're targeting the wrong buyer. As we step into December, I want to share insights on something crucial for anyone selling a mastermind: understanding the right kind of buyer to target. So many people struggle because they're going after the wrong clientele, and it completely undermines their ability to sell effectively.

In this episode, I break down what I call the "high standard buyer" and why the premium buyer is often misrepresented in the online world. I explore the three key characteristics that make high standard buyers different: they make decisions from certainty rather than needing constant reassurance, they're investing in your leadership and vision rather than just outcomes, and they prioritise ROI and identity over emotional gratification. Understanding these distinctions changes how you communicate and market your mastermind entirely.



I also share practical strategies for converting the high standard buyer, including how to develop a tailored authority marketing and content strategy that grabs the attention of those already in your network who are ready to make a move. This isn't about having endless testimonials or being famous. It's about speaking clearly to the results you can achieve and evolving your approach as your ideal client evolves. If you've been struggling to fill your mastermind, this episode will shift how you think about who you're actually selling to.

LINKS

Workshop:5 New Mastermind Clients by Christmas

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
4 Subtle Ways You're Repelling People From Your Mastermind25 nov. 202500:16:50

You're doing all the right things to market your mastermind, but the sign-ups just aren't coming. The problem might not be your offer at all. If you're marketing your mastermind right now, whether it's launching in December or further ahead, this conversation is for you. Through my journey of building a sustainable business model, I've observed certain sneaky pitfalls that can inadvertently discourage potential clients, and today I'm bringing these nuances under the microscope.

In this episode, I break down four subtle ways you might be repelling people from your mastermind without even realising it. From blurry messaging that says everything and nothing all at once, to showing up with the voice of a coach rather than a leader, these patterns can make it harder for the right people to see the value you're bringing. I share what I've learnt about the importance of clear frameworks, confident presence and why leadership needs to take centre stage.



We also dive into the power of authentic thought leadership and why relying too heavily on the wisdom of others can make your message blend into the sea of existing ideas. I explore the tricky tightrope of needing clients without broadcasting desperation, and how shifting from urgency to exclusivity can completely transform your energy and the response you receive. When you address these subtle patterns, you naturally enhance your offering's allure and make it so much easier for the right people to join your mastermind.

LINKS

Workshop:5 New Mastermind Clients by Christmas

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Creating Audacious Wealth in Online Business with Nic Beegee18 nov. 202500:38:56

Building audacious wealth in the online world requires more than just strategy. It demands vision, energy and an unapologetic commitment to authenticity. I'm so excited to introduce you to Nic Beegee, a woman who has completely redefined what's possible in online business. From food stamps and a $5,000 loan at 21 to building a multimillion-dollar media empire, Nic's journey is one of resilience, grit and unwavering belief in herself.

Today, Nic is a sober powerhouse, 14-times published author, founder and CEO of a multimillion-dollar media company, and the visionary behind Auralis, the world's only hardcover publication entirely dedicated to women in business. She's been featured in Forbes and Entrepreneur and is a leading voice in wealth energetics and feminine legacy. In our conversation, we explore how to harness authentic energy in your work, navigate the unknown with confidence and elevate your leadership to attract the clients and opportunities you truly desire.

We dive into Nic's approach to authenticity with intention, discussing how to discern which aspects of your story to publicly highlight and which to keep private in a digital age where oversharing is often confused with authenticity. Nic shares the distinct energetic shift between low-ticket offerings and high-ticket experiences, revealing how she creates spaces where transformation is genuinely felt, not just taught. We also explore what fuels her every day, which isn't a rigid blueprint but the endless potential that the unknown holds.



The conversation turns to the current landscape of online branding and why true leadership and authority shine through authenticity, a currency that simply can't be faked. Nic shares her advice for coaches and mentors looking to move beyond basic content strategies and elevate their leadership through personal mastery and genuine experience. This episode will challenge you to carve out your bold path to wealth and step into the unknown with bravery and authenticity.

Connect with Nic:

Website:https://www.auralismediaco.com/  

Instagram:@nicbeegeeofficial

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Taking Your Business Profits To Generate Real Wealth with Elise Aricheta11 nov. 202500:41:41

You're hitting those consistent 10K to 20K months and the business is humming along, but then a question creeps in: what next? Just because your revenue is steady doesn't mean you've achieved real financial security. Today, I sit down with Elise Aricheta, a certified financial planner who's spent over two decades guiding business owners towards creating true wealth beyond their businesses, to talk about what it actually takes to make your money work as hard as you do.

Elise shares her refreshingly honest take on building real financial security beyond just hitting revenue milestones. We discuss the fundamental need to separate personal and business finances, creating proper systems that support your growth as you scale and the clear roadmap for financial empowerment that starts with emergency funds and protection before moving into strategic investing. Elise also tackles when it's the right time to seek financial guidance and spoiler alert, it's probably earlier than you think.

We dive into managing the income rollercoaster that comes with entrepreneurship and how nailing down your minimum monthly needs changes everything. This conversation is about laying down financial roots that support both your personal and professional aspirations so you're not just accumulating wealth, but crafting a legacy that extends beyond your business revenue.

Key Takeaways: 



• The difference between steady revenue and real financial security 

• Elise's roadmap for building wealth beyond your business 

• How to manage income fluctuations as an entrepreneur 

• When to seek financial guidance and why it matters

Connect with Elise:

Website:https://elisearicheta.com/ 

Instagram:@elisearicheta

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I Spent the Week With Other 7 Figure Business Owners. Here’s 3 Conversations We DIDN’T Have04 nov. 202500:16:28

I just got back from a retreat with some incredible seven-figure business owners, and I'm still buzzing from the experience. You'd think we spent the weekend dissecting groundbreaking strategies and the latest marketing tactics, but what truly struck me were the conversations we didn't have. Sometimes what's missing from the conversation tells you more than what's actually being said.

In this episode, I'm sharing three major topics that never came up at this retreat and why that matters for your business. From how these entrepreneurs think about the economy to their approach to strategy and revenue planning, the absence of certain conversations revealed a completely different mindset than what you typically hear in online business spaces.

This episode will challenge you to think about which conversations you're engaging in and whether they're actually serving the version of you that you're becoming. If you're ready to shift your thinking and surround yourself with the right kind of energy as you scale, this one's for you.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:   www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Only Thing Distracting You from Results This Q428 oct. 202500:09:59

You're not stuck because your strategy is wrong. You're stuck because you can't stop looking at what everyone else is doing. I was at a business retreat last week with some incredible seven and eight-figure entrepreneurs, and this theme kept coming up in our conversations: how do we actually stay distraction-free in this hyper-connected world? In this episode, I'm sharing what came out of those conversations and why it might be exactly what you need to hear as we head into Q4.

I dive into why keeping up with the Joneses is honestly the biggest thing sabotaging our business growth, especially for those of us in the coaching and consulting space. That constant stream of everyone else's strategies and successes triggers fear, doubt and inadequacy that stops us from executing on what we already know works. I share the practical boundaries and systems I've put in place to manage this, including the specific tools I use to stay offline and how I've become really intentional about when and how I consume content. Plus, I share some brilliant approaches from other entrepreneurs who've cracked this code.



We also talk about why letting your data guide your decisions, rather than the latest trend on your feed, is absolutely crucial for Q4 success. When you're not constantly second-guessing yourself based on what someone else is doing, you have so much more mental bandwidth for the work that actually moves the needle. This conversation will help you think about what boundaries you need to create a distraction-free environment that lets your strategies actually flourish in this final quarter.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Does a Conversion Event Still Sell High Ticket?21 oct. 202500:12:37

Do conversion events still work for selling high-ticket offers? This question has come up twice in my membership this week alone, so I know it's weighing on a lot of minds right now. With ad costs climbing, attention spans shrinking and everyone jumping on the low-ticket funnel bandwagon, it's natural to wonder if conversion events like masterclasses, workshops or challenges are still worth your time. 

In this episode, I'm busting the myth that live events are dead and sharing why they're still one of the most effective methods for selling high-ticket offers when executed properly. We’ll break down the three key reasons conversion events remain powerful for high-ticket sales: proximity and energy, the ability to collapse the decision gap and creating genuine urgency through live experiences rather than manufactured scarcity. 



I share practical strategies for creating conversion events that work today, including focusing on micro transformations, building belief and conviction and leading with certainty. If you're planning a high-ticket conversion event or wondering whether they're still worth incorporating into your marketing strategy, I know this episode will give you just the clarity and direction you need!

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

  1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
  2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
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