The Scalable Freedom Show is stepping into a new chapter. After years of audio-only episodes and the intimacy that comes with that, I’m taking you behind the scenes of a big shift we’re making this year. We’re moving into video podcasting, and in this episode, I share why now, and why it matters.

We talk about the real reason video is worth it, not because it’s trendy, but because it changes discoverability. Audio has been an incredible way to nurture this community and build trust, but video gives the show a new way to reach people who would never find us otherwise. It becomes a gateway into the business, while still keeping the same honest, conversational feel you’re used to.

I also share what’s actually changing and what isn’t. The audio episodes are staying exactly where they are, and you’ll still be able to listen as normal. We’re simply adding the option to watch on YouTube, and I’ll be honest about the learning curve that comes with speaking to the camera. You’ll hear how I’m setting this up behind the scenes with new systems, batch recording in a studio, and building something sustainable for this season of motherhood and business.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more content than ever. It is time to stop people-pleasing and start saying what you really mean.

In this episode, I share why softening your opinions and diluting your message just to keep everyone happy is a thing of the past. I talk about the power of showing up as your true self, even if it means not everyone agrees. When you speak with authenticity and conviction, you attract the right people who genuinely connect with your message.

I also dive into what it really takes to stand out now. It is not just about sharing facts, but about offering your unique take and having the courage to say what others will not. I share a few questions to help you find your voice and encourage you to step into stronger thought leadership this year. 

If you’re ready to stop blending in and start leading with your real voice, this episode will give you the spark you need to make 2026 your boldest year yet.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

You're hitting those consistent 10K to 20K months and the business is humming along, but then a question creeps in: what next? Just because your revenue is steady doesn't mean you've achieved real financial security. Today, I sit down with Elise Aricheta, a certified financial planner who's spent over two decades guiding business owners towards creating true wealth beyond their businesses, to talk about what it actually takes to make your money work as hard as you do.

Elise shares her refreshingly honest take on building real financial security beyond just hitting revenue milestones. We discuss the fundamental need to separate personal and business finances, creating proper systems that support your growth as you scale and the clear roadmap for financial empowerment that starts with emergency funds and protection before moving into strategic investing. Elise also tackles when it's the right time to seek financial guidance and spoiler alert, it's probably earlier than you think.

We dive into managing the income rollercoaster that comes with entrepreneurship and how nailing down your minimum monthly needs changes everything. This conversation is about laying down financial roots that support both your personal and professional aspirations so you're not just accumulating wealth, but crafting a legacy that extends beyond your business revenue.

Key Takeaways: 



• The difference between steady revenue and real financial security 

• Elise's roadmap for building wealth beyond your business 

• How to manage income fluctuations as an entrepreneur 

• When to seek financial guidance and why it matters

Connect with Elise:

Website:https://elisearicheta.com/ 

Instagram:@elisearicheta

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Today's episode is a special one, being the very first of the newly rebranded podcast. I’m so excited to dive a little deeper into the purpose of rebranding to Scalable Freedom, and share a bit of a personal update for where I’m at in 2024. In line with the new direction of the show, I’m also taking you through the REAL way to create freedom as a coach, creative or consultant. 

The biggest problem I hear from people is that while they want to scale their business, they also want to create the freedom to spend time enjoying life. As a business owner, I’m sure you can relate. So, what do you want your next five or ten years to look like? And how do you find the balance to have both growth and freedom? In this episode, I’ll take you through the three key lenses you can use to create scalable, sustainable freedom:

1. Mindset

Asking yourself good questions about what you actually want is so useful. Freedom is a personal and unique thing, and it can look different for everyone. It could involve travelling first class, feeling financially secure or buying that Chanel bag you’ve been dreaming of. Whatever it is, take the time to identify and define what freedom means to you. I promise it will be so much easier to create a business that supports your specific desires once you know what the dream looks like. 

2. Strategy

Do you have the business model right now that truly supports the freedom you want to create? Every business is unique, as are its requirements to deliver exceptional services to your clients. For example, a mastermind model may require a balance between delivery and marketing, while with a consultancy, you’ll spend more time on operations and building out a team. I encourage you to sit down and consider how you could switch gears if necessary, to ensure your everyday actions align with the type of business you want to create.

3. Marketing

Where people tend to go wrong with marketing is buying heavily into trends and not thinking enough about how to create systems that work for them on repeat. Think of your marketing as an engine in your business, where you focus on repurposing content, establishing good processes and delegating tasks to help save you time and energy. Is your marketing taking up more of your time than it should? How could things improve so that not only are you supported, but you’re consistently attracting clients to your business?

Remember, the decisions you make today are going to support that long term freedom in your business for years to come. So join me today and learn all about how you can create a business that builds a reputation, builds a brand and scales itself!

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind 

Website:      

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

A few changes are happening around here and I’m so excited to bring you the next iteration of the podcast, Scalable Freedom. My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.

In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. 

To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies which you can implement in your business right away. If you want to scale your business to multi six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. 

In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds. 

The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It’s absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you. Stay tuned for the next episode. 

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Welcome back to part three of my fertility story. Today, I want to share with you the lighter side of my journey. If you've been following along and felt overwhelmed by the emotions in the previous episodes, fear not! This episode is filled with joy and excitement as I share my first trimester experiences and what it means for me in 2024, both personally and in my business. I am beyond thrilled to bring you along on this incredible journey.

From the moment I found out about the pregnancy, it was like all my joy came back instantly. It has been a journey filled with ups and downs, but one that has brought me immeasurable joy and gratitude.

For many people, pregnancy can feel like a slowdown, a season of things winding down. However, for me, it's an entirely different story. Over the past few years, I've gone through trials and tribulations, facing challenges and setbacks. But with the arrival of 2024, I see a whole new world opening up and I’m thrilled to dive into it.

One of the aspects that excites me the most about 2024 is the deeper level of connection I get to share with you all. I cannot wait to bring you more lifestyle content, taking you behind the scenes, and sharing the ups and downs of this beautiful journey.

It's essential to acknowledge that throughout this journey, I made choices that felt right for me. I chose to navigate the difficulties separately from my business, waiting until I had processed my emotions and felt ready to share. This decision allowed me to find my way through the challenges and now, as I share my story, it feels liberating to be transparent and open about the process.

With years of preparation, I am confident in the structure I have created for my business. My commitment to my clients remains unwavering. I will continue running Swift Inner Circle and Swiftmind Scaled, while prioritising the number of clients I take on.

As a business owner and mentor, I believe deeply in supporting women through significant seasons in their lives. The upcoming season of becoming a mother will not hinder my dedication and passion for my work. It will only deepen my connection to those I serve. My business will continue to thrive, and my clients will receive the utmost support during this period.

LINKS:

Naturopath: Natalie Douglas https://nataliekdouglas.com/ 

Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/ 

Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/ 

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024):

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Welcome back as I continue sharing my extended conception and IVF story. 

Before going further, I want to extend a trigger warning. Throughout this post and the subsequent one, I'll be referencing pregnancy loss, the journey of IVF, mentions of suicide, and an extensive conception journey.

If you haven't already, I urge you to visit part one of this story, where I share the first year and a half of our journey, ending in December 2022. My partner and I had been trying to conceive naturally for over a year followed by three unsuccessful attempts with ovulation induction. 

The truth is, this entire journey, narrated in all its raw, uncut entirety, showcases not a polished tale of success but the expression of an unyielding steadiness of spirit. Despite the despair and feeling like a shell of my former self, the businesswoman in me blazed forth. Business served as my solace and my refuge. Something else to focus on, and give me a greater sense of purpose in the dark times.

This journey, marinated in pain, loss and fierce resilience, is a testament to human grit and the power of hope. In sharing it, I aim not for sympathy but to inspire solidarity. If you are navigating through your storm, know that it's okay to crumble, cry, and grieve.

Stay tuned for my next post where I discuss my first trimester and give insights into the future of my business in 2024. Thank you for witnessing my journey thus far, your support means the world. Until then, keep moving forward and never let the hope within you fade.

LINKS:

Naturopath: Natalie Douglas https://nataliekdouglas.com/ 

Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/ 

Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/ 

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Today I am sharing a story that is profoundly different from the usual entrepreneurial discussions we have here. This one is deeply personal.

Before going further, I want to extend a trigger warning. Throughout this post and the subsequent one, I'll be referencing pregnancy loss, the journey of IVF, mentions of suicide (related to someone else in my life), and an extensive conception journey.

The past two and a half years have been a rollercoaster of emotions, experiences, and realisations guided by my journey towards pregnancy. I've wanted to share this story with you for so long. And now, finally, we're here. We’re pregnant.

My journey, though marked with some of the most challenging moments of my life, has taught me so much about resilience, determination, and hope. It's been a process of healing generational trauma, physical hardships, spiritual discoveries, and emotional extremes. I feel an intense vulnerability unveiling this story, but it feels like the right time.

You don't have to be on an extended conception journey or an IVF route for this story to resonate with you. If you're a person facing a hard time, I hope my story offers you strength, insight, and courage. Especially, if you're running your own business, I hope my story inspires you, just as it has inspired me, despite the hardships.



LINKS:

Naturopath: Natalie Douglas https://nataliekdouglas.com/ 

Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/ 

Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/ 

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

If you haven’t already noticed, I just love this time of year where we get to do wrap-up episodes and reflect on the year that’s been. So today I am here with my best and worst of 2023, where I get a little personal and share the highs and lows of my year.

One of the standout moments of this year was the launch of our mastermind model. At the start of the year, I knew it was time to create a program centred around running a mastermind. The feedback and results from this program have been truly phenomenal, and I couldn't be prouder of the content and the calibre of clients it has attracted. 

Incredibly, the business has also achieved its best revenue year yet. It's an amazing feeling to see the business continue to grow and generate more income while consciously scaling down. We made intentional decisions to focus on what truly mattered, and the results speak for themselves.

Client results have always been a top priority for us, and 2023 was no exception. As a coach, there's nothing more fulfilling than witnessing the growth and success of those I work with. The confidence and clarity I've gained over the years have allowed me to provide exceptional guidance and recommendations, making it a truly joyful experience.

While 2023 brought many successes, it also presented its fair share of challenges. Balancing personal struggles with the demands of a business is hard, but I'm proud of how I've shown up and persevered. While I haven’t been able to share these personal challenges with you yet, I’m excited to finally do so over the next few episodes. 

Making difficult decisions is an unavoidable part of business growth. From closing down our first mastermind program to letting go of valued team members, this year was full of hard choices. Making them was emotionally challenging, yet necessary to keep moving forward.

My aim is that by sharing my own triumphs and struggles, you’ll be encouraged as you look ahead to your business journey in 2024. So, let's celebrate the wins, embrace the lessons and create a future filled with infinite possibilities.

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

It’s that time of year when I start serving you the planning episodes for 2024 - and this is one of them! Today, I'm sharing my 7-part planning process for the year ahead. With 7 years of experience in the industry, I've honed a clear, concise and strategic planning process that ensures success in both personal and business goals. This episode will give you insights into the key areas that need to be addressed and is a must-listen for anyone looking to start the new year with a solid roadmap to success.

The 7-Part Planning Process:

1. Financials and Business Goals:

I can't stress enough how crucial it is to start with a clear revenue goal for the year ahead. By carefully considering your financials, you can align your business goals and ensure that everything else falls into place. Additionally, defining a profit goal and considering any additional business goals will provide a holistic approach to your planning process.

2. Sales Mapping and Launch Calendar:

Next, let's dive into mapping out our sales and launch calendar for 2024. By strategically planning when and how you will sell your offers, you can optimise your business model and ensure maximum profitability. Whether you have a rolling mastermind model or a launch-based model, I'll provide valuable insights into creating a well-structured calendar.

3. Strategy and SWOT Analysis:

In this section, I'll introduce you to the concept of a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). By identifying these key areas of your business, you can make informed decisions about where to focus your efforts and address any obstacles. Let's adapt this analysis to your style, reframing weaknesses as obstacles to overcome and threats as areas to strengthen.

4. Project Plan for the First Six Months:

Taking a more granular approach, I recommend breaking down your projects into six-month increments. By solidifying your project plan for the first half of the year, you can ensure that you and your team are aligned and clear on the tasks, resources, and timelines required for success. This allows for ongoing assessment and adjustment as needed.

Whether you are a solopreneur or running a team, this process will be your best bet to hit the ground running in 2024. So grab a pen and paper and get ready to learn some actionable tips to kickstart your most incredible year yet.

LINKS:

Connect with Ellie: 

Doors are now open for The Mastermind Model. Join here 

Website:       https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:   

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Welcome back to another episode! This is a really fun one that you might come back and listen to multiple times. We’re talking about the specific visualisation tool that I use to manifest everything in life and career. It is the exact tool that I use to create everything across my work, my health and every area of my business. 

I shared this a while back in my broadcast channel on Instagram, and it got so much love and amazing results for people in a short period of time. So as you get ready to plan your 2024, I wanted to step you through the five-part process of creating your own manifestation meditation to open up to your next level of expansion. 

Manifestation loves clarity. To help you really define your goals, I take you through the categories I think about to call in everything I want across the different aspects of life. I also share some questions you can ask yourself so that you really get clear on your aspirations. While I discuss the different concepts and science behind manifestation, I wanted to help you to apply it all practically. So, as my early Christmas gift to you, I’ve recorded a free, ungated video tutorial on recording your own manifestation meditation. Just click the link in the show notes below and it will take you straight there!  

By following the steps that I share, you'll have the tools to gain clarity, rewire your mindset and create a daily ritual that propels you towards your desired goals. It’s time to start manifesting your best life today!

LINKS:

How to record your own manifestation meditation

Previous episode mentioned: Life update Post Launch + How We Manifested Our New Dream Home

Connect with Ellie: 

Doors are now open for The Mastermind Model. Join here 

Website:       https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:   www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

As we approach the end of the year, it's a perfect time to reflect, strategise and set the stage for a successful year ahead. Today, I want to share five unique questions I’ve been personally simmering on as I consider the year that’s been, and map out 2024 in my business. 

Question #1: Which trends will I leverage and which will I not buy into? 

In the past, I've fallen into the trap of wanting to jump on every exciting trend in my business. However, I've learned that simplicity often leads to success. Instead of spreading myself too thin, I ask myself which trends I plan to leverage and which ones I'll skip.

Question #2: What excites me for 2024?

As a manifesting generator, I know I have to lead with what feels exciting and enjoyable. And when something gets me going, it’s a sure sign that it’s truly in alignment for me. I'm currently asking myself how I can incorporate new and exciting things for my clients, such as upgrades or additions to existing programs.

Question #3: How can I shorten the buying cycle?

While I thankfully haven’t had issues with clients’ purchasing decisions this year, I’m looking ahead to preempt it occurring in the coming year. While this year’s trends show that the buying cycle has been lengthened, I want to ensure I keep it as short as possible. I talk through some strategies I’m playing with to achieve this goal. 

Question #4: What conversations do I want to lead in 2024? 

Thought leadership and storytelling are becoming increasingly essential in a world where AI is becoming so widespread. As AI continues to evolve, our humanity and unique perspectives will be what set us apart. I'm pondering what conversations I want to spearhead, and encourage you to also lean into what will differentiate you. 

Question #5: How will I incorporate AI into my business? 

I think next year, we’re going to see AI on steroids! It offers such exciting opportunities for productivity and efficiency, and I’m very keen to explore its potential. I know that I have a lot of learning to do, and so I’m open to experimenting and testing AI in various aspects of our operations. 

While I don't have all the answers to these questions yet, I hope they spark your thinking around planning for the new year. Use this episode as a valuable guide to grow, scale and exceed your revenue goals in 2024. 

LINKS:

Connect with Ellie: 

Doors are now open for The Mastermind Model. Join here 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Today's episode is a bit of a game-changer. I'm going to take you through a start-to-end sales letter for the Mastermind Model. If you’re listening to this episode on its release day, this is your final opportunity to know everything about the program before cart closes tomorrow for the year!

Now, you might be thinking that masterminds aren’t really your style. Don't worry; this episode is for you too. I encourage you to listen in, as I'll not only pitch the Mastermind Model but also show you how to create your own compelling sales letter.

The Mastermind Model is a powerhouse program designed to guide you in creating, selling and delivering a transformative mastermind experience. It's perfect for two types of people: those ready to add a mastermind to their offerings in 2023 or 2024 to scale their business and those already running a mastermind but looking for better results.

So why choose the Mastermind Model? Masterminds are your key to financial growth, premium client experiences and more time freedom. Inside the program, we have three phases to guide you:

1. Crafting Your Mastermind Experience: Learn how to create a unique and standout mastermind.

2. Selling Your Mastermind: Master the art of selling your masterminds consistently.

3. Delivery: Deliver an exceptional mastermind with expert guidance, templates and tech resources.

What You Get

When you join, you gain access to me and my co-pilot, Nivek Harrison, along with a treasure trove of templates, systems and processes. We've got you covered from mindset to tech setups.

Amazing Bonuses

-  Mindset to Start a Mastermind: Get the right mindset with five bonus videos.

- Three-Day Training: A comprehensive training on running a successful mastermind.

- Three Bonus Calls: Including a kickstart Q&A and more.

- 4 Months of Support: Ask questions anytime in our Kajabi portal.

Pricing Options



We offer payment plans in both AUD and USD to suit your needs and I take you through the different pricing and payment options available.

If you're ready to dive in, visit www.ellieswift.com/model to explore the sales page and get started. Remember, you are capable and powerful, and this program is your roadmap to success.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I just got back from a retreat with some incredible seven-figure business owners, and I'm still buzzing from the experience. You'd think we spent the weekend dissecting groundbreaking strategies and the latest marketing tactics, but what truly struck me were the conversations we didn't have. Sometimes what's missing from the conversation tells you more than what's actually being said.

In this episode, I'm sharing three major topics that never came up at this retreat and why that matters for your business. From how these entrepreneurs think about the economy to their approach to strategy and revenue planning, the absence of certain conversations revealed a completely different mindset than what you typically hear in online business spaces.

This episode will challenge you to think about which conversations you're engaging in and whether they're actually serving the version of you that you're becoming. If you're ready to shift your thinking and surround yourself with the right kind of energy as you scale, this one's for you.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:   www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’m sure you’ve heard plenty of stories about less-than-desirable mastermind experiences. Unfortunately, these poorly delivered masterminds have given our industry a bad rap, and while I'm not one to gossip, I've got a personal story to share that I believe holds some crucial lessons. In this episode, I’m talking about the time I signed up to a terrible mastermind and share with you the valuable lessons I learnt from the experience.

Around two years ago, I decided to join a mastermind that turned out to be the worst financial investment I've ever made - and somehow also NOT the worst. While I had been running my own masterminds for a couple of years, I decided to join another program to gain a fresh perspective and continue improving my own offerings. And boy, did I learn a thing or two!

From basically being ghosted by the person running the mastermind to being incorrectly charged hundreds of dollars, this mastermind came with a significant number of red flags. The overall lack of engagement and support left me feeling invisible and disheartened. I weighed up whether or not to request a refund, but eventually decided to stick with it. And I can honestly say I’m glad I did. 

My experience in this mastermind was far from ideal, but it had a silver lining. It reinforced my belief in the importance of delivering exceptional value and support to my own mastermind participants. It also drove home the significance of effective communication and genuine care for clients. 

After a truly disappointing experience, I was proud of the systems and processes in my own mastermind model and became even more confident in what I had to offer to my valued clients. I take you through the lessons I learnt and encourage you to take them on board for yourself, whether you’re running a mastermind, looking to start one or interested in becoming a participant. 



If you’ve had a bad mastermind experience, I absolutely feel you. However, if we can take our negative experiences and turn them into good, our industry and the lives of those we serve will only become better for it. 

LINKS:

Connect with Ellie: 

Doors are now open for The Mastermind Model. Join here 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’m delighted to introduce you to my incredible guest today, Emma Green, the founder of Your CEO Mentor and an absolute powerhouse in the leadership and coaching space. We’re talking today about Emma’s experience building a million-dollar mastermind arm of her business. Emma's insights into creating, selling, and delivering her mastermind are invaluable, and in this episode, she walks us through the steps that led to her impressive business growth.

After recognising a need to diversify the product suite in her business, Emma found my podcast and quickly signed up for The Mastermind Model. We talk about how this experience impacted the development of her mastermind and the importance of focusing on the outcomes and benefits rather than getting lost in the nuts and bolts of a mastermind program. 

One of the burning questions around masterminds is their profitability. Emma generously discusses the profitability of her mastermind model, breaking down the costs, highlighting the minimal overhead expenses and how a well-structured mastermind can yield a gross margin of over 50%. Emma also projects the potential for her mastermind to become a million-dollar product in the near future.

A key contributor to Emma’s mastermind success is her customer-centric approach. She explains the significance of tailoring the mastermind experience to her clients' needs and creating a seamless transition within her product stack. Her ability to adapt the delivery process based on feedback and evolving client requirements is a testament to her commitment to providing immense value. 

An element that many business owners gloss over is the importance of tailoring a mastermind to your ideal client. And because Emma did this, selling it was a no brainer. Emma shares how minimal sales and marketing efforts were needed because she already had an established client base who trusted her, knowing that anything she delivered would be worth signing up for.

Emma’s journey into a profitable mastermind showcases the transformative power of this business model. Her dedication to delivering value and her focus on the customer experience are key takeaways for anyone looking to venture into the world of masterminds. I know you’re going to get so much value from this conversation. 

LINKS:

Previous episode mentioned:

The Timeline + Income Metrics Of How I Scaled With Masterminds (That I've Never Shared Before)

Connect with Emma and Your CEO Mentor:

Website: https://www.yourceomentor.com/

Podcast:No Bullsh!t Leadership

LinkedIn:

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Today, I’m thrilled to introduce you to Jess Miller and Sam Dhu, the dynamic duo behind the Slow Mastermind. Together, Sam and Jess created a program for the woman who desires richness and riches in her life and business. Unlike most masterminds that either support your heart or your head, Slow is a space where both are held, and one that encourages you to lead bravely for results in a way you never knew were possible. 

In our conversation, we delve into the creation process of the Slow Mastermind, the power of the Slow movement and the impressive results Jess and Sam achieved with their first-time launch.

Jess and Sam are no strangers to the world of business. After walking away from a multi-award-winning seven-figure business, Jess realised that success shouldn't come at the cost of her health, relationships and happiness. She redefined her definition of success, rooted in safety, simplicity and self-trust. Sam, a psychotherapist and advocate for being radically kind and compassionate to oneself, also identified the need for a different approach to business success.

Together, they created a method that challenges the fast-paced, instant gratification mindset prevalent in the industry and offers a more intentional and sustainable approach to business growth. With an extensive creation process, Jess and Sam take us through the steps of working on the foundations of their program, including the deep understanding they gained of their ideal clients through thorough market research. 

Not only did Sam and Jess approach the creation process with intentionality and vulnerability, they played to their strengths, leveraging their unique perspectives and expertise. For instance, while Sam excelled at Instagram and content creation, Jess brought her strategic mindset and writing skills to the table. We hear about how their ability to be deeply honest with each other created a safe space for collaboration and growth.

We hear about their unique approach to selling the mastermind, which included creating their podcast The Slow Down. In these conversations, Jess and Sam were able to share honestly and allowed listeners to get to know who they were and what they were all about. They share how the gentle approach was key in engaging potential customers, and how resisting pressuring people nurtured important connections with their ideal clients. 



Sam and Jess’s unique method to creating masterminds is truly inspiring, and I hope that you’re as encouraged as I was to embrace your own authenticity in creating an offering that resonates with your audience in the most soulful way. 

LINKS:

Connect with Sam and Jess:

Website: theslowmastermind.com/apply

Podcast:https://theslowmastermind.com/theslowdown 

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Today I’m joined by special guest, Pandora Paloma, a brilliant visibility and business mastery coach who uses a unique blend of strategy and spirituality. Drawing on her 20-plus years of experience in communication, Pandora has built her own successful multi six-figure business and is on a mission to help female entrepreneurs create next-level success. In this episode, we dive into how Pandora has leveraged the power of masterminds to transform her business and live a life of abundance.

Starting out in the entrepreneurial space as an intuitive eating and living coach, Pandora sensed a shift in her own path after publishing a book whilst on maternity leave. She sensed that this signalled the end of a chapter for her business, and soon became regularly approached for her business advice. 

This led Pandora to combine her many years’ experience in marketing and strong desire to help women build wealth, and saw her transition into business coaching. With a strong focus on visibility and conscious leadership, Pandora works to bring energetics to the business space and support women to access their own magnetism. 

What makes Pandora's mastermind model remarkable is its simplicity. She breaks down her approach into three distinct masterminds—the Magnetic Business Method, The Expansion Accelerator, and Expand to Seven Figures. These masterminds serve as strategic touchpoints, designed to guide entrepreneurs at different stages of their journeys.

Pandora shares with us her mantra "everything leads to the masterminds", a simple yet powerful principle ensuring a steady baseline of revenue. She shares how this mindset supports her to scale her business up or down, providing her with the the freedom to travel, co-parent and curate her life while serving her clients at various stages.

We talk through the practical strategies Pandora implements in her masterminds, including her approach to adjusting enrollments, using targeted ads and simplifying the conversion process. We learn about how her masterminds are not just about business growth; they are about life transformation, empowerment, and the creation of a more inclusive and diverse business landscape.

So, if you’re looking for guidance on scaling your business while also creating a life of freedom and flexibility, this episode is for you. I know Pandora’s incredible insight will add so much value as you embark on your own entrepreneurial journey to success .

LINKS:

Connect with Pandora:

Instagram: @pandorapaloma

Website: www.pandorapaloma.com 

Masterminds: www.pandorapaloma.com/masterminds 

Connect with Ellie: 

Jo

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

When it comes to the mastermind industry, we see far too many disgruntled purchases or people disappointed in the experience they’ve paid for. They simply aren’t getting the value they hoped for or worse, aren’t even sure what exactly they’re getting when they sign up. 

Today, I'm taking you through the process of creating a best practice mastermind or group program so that you can offer an incredible mastermind experience to your ideal clients. 

Firstly, I delve into the nuances of group programs versus masterminds. Group programs are all about structured learning, with a defined curriculum guiding your clients from start to finish. On the flip side, masterminds encompass that curriculum aspect but go beyond—it's about fostering peer-to-peer relationships and community support, all with your guidance as the facilitator. 

So, what exactly constitutes a best practice mastermind, and how can you create one? It all starts with having a crystal-clear outcome for your ideal clients. You want them to know precisely what they'll achieve by joining your mastermind. I share examples of successful masterminds that boast specific outcomes and demonstrate how clarity in your messaging can attract the right people who align with your program.

To help you get clear on the best way to approach best practice, I start with sharing my tips on what NOT to do - things I have been guilty of doing in the past myself! Emulating someone else’s program or creating a mastermind that’s based on its marketing but has no substance is where we can often go wrong. 

I share with you the best possible ways to create or evolve a mastermind experience so that your clients get the most out of your offering and keep them coming back for more. I also take you through the "Five C's" that I teach in the mastermind model and break down each one so you can get clear on what a best practice mastermind experience truly comprises.

I also share the details of my upcoming FREE masterclass, Sold Out Masterminds, so be sure to click on the link below and secure your spot! The secrets I share have not only helped me sell out my masterminds every time but have also enabled me to build a business I'm truly passionate about. This really is possible for you, too! 

Happy listening!

LINKS:

Sold Out Masterminds masterclass

Connect with Ellie: 

Join the Waitlist for The Mastermind Model here 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Faceboo

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’ve got a juicy episode for you today as I take you through the timeline and income metrics of how I scaled my business with masterminds over the last few years. Transitioning from a one-to-one business model to doubling down on masterminds has not only allowed me to grow my business in a remarkable way but it’s also freed up so much time and energy in my life. If you’ve been considering a shift in your business to a mastermind model, you’re going to find a lot of value here today.   

When I first went full-time in my business with a one-to-one coaching model, I was working tirelessly, feeling like I had no financial freedom to bring in additional support. I knew I needed to change something to scale my business and create more opportunities for growth because I wanted more freedom, both in terms of time and finances and I wanted to serve my clients better. That's when masterminds entered the picture.

In this episode, I talk about one of the core principles I've always adhered to, which is placing my clients at the centre of my business decisions. This client-centric approach led me to create a scalable model that not only served my interests but also enhanced my client experience, ultimately leading to sustainable growth. I firmly believe that this is the only way to successfully scale your business.

Then I dive into the details of my revenue from 2019 through to this year. I share all the figures and break down exactly how doubling down on masterminds grew my income exponentially. My journey is a testament to the incredible potential of masterminds in scaling a business and I am a big believer in maintaining a client-focused approach while continuously refining your business model. I hope this episode inspires you to consider how you might be able to scale your business with a “less is more” approach while enhancing your client experience at the same time.

LINKS:

Connect with Ellie: 

Join the Waitlist for The Mastermind Model here 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:   www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I know that many entrepreneurs are in pursuit of the time and financial freedom a flourishing business can bring. But how do you build something that allows you the space to live a life you truly desire? 

In today’s episode, I take you through the key areas of business that I spend time on, and the ones I definitely DON’T, as a CEO of a mastermind business. 

Becoming mindful of where you spend your time is crucial. As we work to generate more freedom in our business, we first need to have an understanding of what it is we truly need to give our attention to, and the areas in which we should be spending less time. Not only will this be the best way to support you in retaining clients, but it will give you the tools to ensure your business continues to operate successfully year on year. 

Today I take you through the four key areas in my business that help me to continue delivering the highest-quality support to my clients: 

1. Module content creation
2. Hands-on coaching
3. Bespoke strategy development
4. Product refinement and feedback

I elaborate on each of these four points and the reasons I prioritise them over everything else to do with my business. As a CEO, knowing your strengths and where your responsibilities truly lie are crucial to maintain the high level of service you provide to your clients, as well as your team. 

Getting bogged down in areas of your business where your attention doesn’t belong is not only a catalyst for burnout, but can give your team a sense that you don’t fully believe in their capabilities. I run through the three areas where I purposefully don’t spend my time, and where I allow trust to flow throughout my business instead:

1. Administration within the masterminds
2. Micromanaging my support coaches
3. Worrying about the client experience 

Now, it’s not to say that I don’t think deeply and strategise about the above areas in my business. It’s that having the right structures, systems and processes in place to begin with means I can let go of the things which shouldn’t beg for my attention as CEO. 

Finding the right balance in where to invest your time and where to let go is a process, but I promise that once you find it, you’ll never look back! I hope that this episode really supports you to build the systems that will not only sustain your business, but help you shine on as you lead others on the path to success. 

Enjoy!

LINKS:

Connect with Ellie: 

Join the Waitlist for The Mastermind Model here 

Website:      https://www.ellieswift.com/

Instagram:   

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’ve got a fun episode for you today with a slightly different format which I hope you’ll love. In celebration of my birthday week, I’m sharing with you 34 things I know about being a CEO at 34 years of age. 

The golden nuggets in this episode come from a combination of mindset, marketing and strategy lessons and tools that I've learned along the way as I've built my business. Having made multiple millions in my business at this point, these are some of the powerful insights I’ve discovered through leading a team, coaching hundreds of women and succeeding and falling down along the way. 

From the importance of setting boundaries and cultivating strong relationships to making money no matter how you feel, I know that this episode is going to speak to you no matter where you’re at in your business journey.  

All of these pieces of wisdom relate to my personal journey as a CEO, and I hope there will be inspiration here for you as you listen. I encourage you to absorb this episode into your heart and really receive it like a love letter from me to you. 



This episode is one you might want to come back to on days when you need a reminder that you get to go after your dreams and that although business can be hard, you've got this. 

LINKS:

Connect with Ellie: 

Join the Waitlist for The Mastermind Model here 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

As a business owner and coach, there is a lot of problem-solving to be done throughout my work day. Whether it’s helping my clients navigate unexpected situations in their business or maintaining the wellbeing of my own team, I’m generally offering a lot of support. So today I wanted to share the three very specific mindsets I swear by as I move through my day with confidence and success as a CEO. 

When it comes to facing unplanned challenges or navigating tricky situations, it’s natural for us to operate out of reactivity. We tend to catastrophise things, which can cause negative energy to transfer to our clients or team and cause unnecessary stress. 

I take you through each of the three mindsets I’ve adopted to help minimise panic and stress, to maintain health within my business and to operate as the best possible version of myself as a leader:

• Neutrality: This mindset revolves around the idea that nothing is ever a problem, and there’s nothing that can’t be fixed. Instead of becoming reactive when faced with challenges, neutrality allows me to approach them as opportunities to find solutions. This allows me to slow down, stay calm, prioritise and make rational decisions in an objective manner. When we stay neutral, it not only benefits our own nervous system, but creates a ripple effect on those in our proximity. 

• Simplicity: Now, I'll admit that I’m definitely not a natural when it comes to keeping things simple. However, it's a mindset I've cultivated over time, and simplifying my business model and strategies has been an absolute game-changer. By focusing on clear goals, eliminating distractions and streamlining processes, we create more opportunity to scale, to see revenue to grow and enhance our clients’ experience with us. 

• Self-Responsibility: I firmly believe that as a CEO, I'm responsible for everything that happens within my company. This mindset extends to all my actions and decisions, and while it sounds like this might add a whole lot of pressure, it in fact does quite the opposite. By knowing what I AM responsible for, I’ve become aware of what I am NOT. This means taking on less of my clients' issues, their decisions, and even the responsibilities of my own team members. Not only does this release me from taking on board others’ stress, it empowers my team and clients to take ownership of their own actions.

I hope this episode gives you some valuable insight into how I operate in my business, and that it empowers you to adopt your own strategies that will see your business move forward sustainably and with success. 



Enjoy!

LINKS:

Connect with Ellie: 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Grou

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I'm thrilled to introduce you to today’s wonderful guest, Suzie Agelopoulos, an expert in the Airbnb business and wealth expansion. In our conversation, we delve into Suzie’s journey from working as a waitress to becoming a seven-figure entrepreneur in less than five years. We discuss changing belief systems around money, growing your wealth and how to manifest the life of your dreams.  

Suzie’s story is an incredibly inspiring one, where she went from making less than $60K a year in hospitality to building a six-figure Airbnb business in under two years. She talks about the low point in her life at age 34, triggered by feeling unfulfilled in her work, and the path she took to upturning her life to find her true calling. 

Quitting her waitressing job and embarking on a time of travel and soul-searching, Suzie had a chance encounter with a couple who were funding their own travels through a successful Airbnb rental. Their advice sparked her interest in the business model, which was fairly unheard of a decade ago. Suzie’s intuition drew her to spring into action and list her own rented apartment on the platform, which was an instant and surprising success. 

Suzie quickly replaced her income with her new business venture, and today she shares how her beliefs around money soon began to change. We discuss how our upbringing can often influence the way we think about our finances, and Suzie talks about eventually trusting her own inner knowing over the nay-saying advice of her family. We discuss rejecting our own limiting self-beliefs in order to unlock the potential that lies within each of us. 

Suzie’s success with her first Airbnb venture eventually led her to create multiple income streams, which now sees her living a life of limitless possibilities and financial freedom. She attributes her incredible accomplishments to the power of manifestation, and her consistent practice of calling her desires into being. We discuss the role astrology plays in both our lives, and how approaching it through a playful lens brings so much joy and inspiration to our business endeavours. 

The transformation Suzie has experienced in her business and personal life is such an awe-inspiring testament to the power of intuition, unwavering belief and the practice of manifestation. If you’re looking to break free from your own limitations and embrace new possibilities for your life and business, then you won’t want to miss this episode!

Enjoy!

LINKS:

CHANI astrology app

Personal branding and marketing summit

Connect with Suzie:

Website: https://suzieagelopoulos.com/ 

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

You're not stuck because your strategy is wrong. You're stuck because you can't stop looking at what everyone else is doing. I was at a business retreat last week with some incredible seven and eight-figure entrepreneurs, and this theme kept coming up in our conversations: how do we actually stay distraction-free in this hyper-connected world? In this episode, I'm sharing what came out of those conversations and why it might be exactly what you need to hear as we head into Q4.

I dive into why keeping up with the Joneses is honestly the biggest thing sabotaging our business growth, especially for those of us in the coaching and consulting space. That constant stream of everyone else's strategies and successes triggers fear, doubt and inadequacy that stops us from executing on what we already know works. I share the practical boundaries and systems I've put in place to manage this, including the specific tools I use to stay offline and how I've become really intentional about when and how I consume content. Plus, I share some brilliant approaches from other entrepreneurs who've cracked this code.



We also talk about why letting your data guide your decisions, rather than the latest trend on your feed, is absolutely crucial for Q4 success. When you're not constantly second-guessing yourself based on what someone else is doing, you have so much more mental bandwidth for the work that actually moves the needle. This conversation will help you think about what boundaries you need to create a distraction-free environment that lets your strategies actually flourish in this final quarter.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Decision making in business is crucial. As leaders, it’s so important for us to be able to make decisions not only for ourselves but also for our team and our clients in order to create a sense of trust. When we are strong in our decision making, we cultivate more safety for those around us, knowing that we are committed and back ourselves in our decisions. 

I recently announced my decision to close down Swift Mind. Little did I know that it would spark so much curiosity about my decision making process! I was blown away by the questions and feedback from our amazing community so this episode is dedicated to those questions, diving deep into my decision making strategy, and sharing insights on the psychology behind it all.

In this episode, I talk about the thin line between feeling stuck and embracing the liminal space. Feeling stuck holds us back, while the liminal space invites us to stay open to what's next without forcing decisions. By identifying where you stand, you can take the right steps to move forward consciously. I also talk about decision parking and how this practical strategy helps to get me out of overwhelm when I’m faced with multiple decisions. 

Another thing that really helps me in my decision making process is asking myself three questions to determine what is right for me and bringing awareness to my motivation. I share those questions with you today and examples of what this looks like in the context of my decision to close Swift Mind and also some examples from my clients. 

I dive deeper into understanding what serves your highest self, the difference between making decisions out of love versus fear and knowing the way in which you feel what is authentic for you. 

It’s so valuable to understand that we aren't always meant to have every single answer about our lives at any given moment. Sometimes it’s about learning to navigate the unknown and trusting that the universe is working with us. Whether you're facing a crossroads, juggling multiple choices, or simply wondering how to find your way in the unknown, I know you’re going to get so much value from this conversation today. 

LINKS:

Connect with Ellie: 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Today I’m joined by the incredible Jill Stanton, creator of Millionaire Girls Club, to chat all about finding alignment, knowing your unique design and the key to creating sustainability in your online business. 

As co-creator of the hugely successful coaching platform Screw The Nine To Five, Jill was very much someone I looked up to when I was starting my own business. Her accomplishments as a leader in the early days of the online coaching world were incredibly inspiring, and she continues to impress with her numerous achievements in her current coaching business. 

With Millionaire Girls Club, Jill curates and hosts lavish retreats for women entrepreneurs, who are making over one million and look to surround themselves with others who match their energy and ambition for life. 

We hear about Jill’s decision to transition out of the business she founded with her husband and embark on the journey of building a platform that supports passionate, growth-minded women to achieve their dreams. 

While the idea for Millionaire Girls Club hit her like lightning, Jill’s path to bringing it into reality wasn’t a smooth one. She shares how damaging relationships and encounters with women in the past had her doubting whether she was the one to execute the vision. Jill initially shied away from following through with her dream, shrouded in fear around showing up and holding space for powerful women. 

However, when she could no longer ignore the call of her vision, Jill stepped out in faith and took action to bring it to life. She shares how the first retreat she hosted opened her up to effortless healing and an instant alignment in her being. We discuss the importance of finding true connection to ourselves in our work, and how our strengths will be catered to when we find that true alignment. 

Jill shares her insight on the changing online coaching landscape, and the key to staying on your game in order to rise above the noise. We discuss the idea of being agile in order to continue showing up and succeeding during the hardships we inevitably face in business. 

We discuss the daunting process of making decisions that are in line with our values, even when it fails to make sense to others or causes them upset. Jill shares her own experiences of closing down programs in her former business, and how staying true to her own intuition helped her push through the guilt. 

Our conversation is incredibly enlightening for anyone wanting to learn the key to expansion in business, cultivating the resilience to keep pushing forward and leading in a way that is aligned with their true self. 

Enjoy!

LINKS:

Connect with Jill: 

Instagram: @themillionairegirlsclub

Website: https://www.m

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this episode, I’m making a big announcement that holds mixed feelings for me. While I'm confident in the decision I’ve made for my business, it's one that is bittersweet and may come as a surprise. Today I’m sharing why I’ve decided to close one of my masterminds for the foreseeable future. 

This decision definitely wasn’t planned for this year, and while it felt like a big (and not to mention crazy) move, I knew as soon as the idea crossed my mind that there was no turning back. I’ve always been incredibly decisive and known to follow my intuition, and it was no different this time around. 

I share my reasoning behind closing down this specific mastermind, which centres around creating space to expand my teaching within the business. I also talk about how reducing the number of masterminds I oversee allows me to engage more deeply with each coaching client. 

Making this decision wasn’t easy, and there were of course a few tears when it came to first saying it out loud. However, I run through the different pros and cons that helped me follow through on my conclusion, and talk about taking risks to allow further growth and support the longevity of my business. 

I explain the restructure and renaming of my other mastermind programs, and if you’ve been hoping to work with me, I encourage you to sign up to the waitlist for my final coaching spots. Otherwise, you can DM me on Instagram to find out more about what I’ve discussed in this episode. 

I operate as a teacher and coach who is very much in the arena, and I hope that as I lead by example, you’ll be reminded that you too get to choose what you do with your business in any given season. 



Closing out one era isn’t the end; it’s all about paving the way for a new and better one ahead. So here’s to embracing change, doing things your way and continuing to shine on!

LINKS:

Swiftmind Scaled Waitlist

Check out The Launch Files here!

Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:   www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I'm excited to take you behind the scenes today to chat about how I've set up my seasons of business in 2023. I love sharing these types of episodes with you because I know how much I enjoy listening to behind-the-scenes insights from other entrepreneurs. It's fascinating to see how we all live, work, and plan in our businesses. So, get ready for some valuable tips on planning strategically and finding that perfect balance between growth and rest.

I've found that dividing my year into three distinct seasons works wonders for avoiding burnout and staying focused on my goals. In this episode, I go into detail about these three seasons which centre around growth and launch, delivery and rest. 

My growth and launch season is when I'm all about bringing new clients into the business. During this period, I'm fueled by creativity and have somewhat of a push energy to really push the needle forward. I share exactly what this looks like in my business in terms of when I structure these seasons and how they flow really well with my Mastermind model. 

Following these launch periods, I shift gears to prioritise client support and delivery. This period is somewhat of a maintenance mode, ensuring that my clients are supported in the best way possible. I talk about how this period is during the winter months for me, enabling me to really nestle into those cosy vibes. 

Throughout the year, I place a lot of importance on rest and rejuvenation, which means that I schedule proper holiday periods where I'm completely off calls to recharge and disconnect. I also have rest pockets during my call-free weeks where I can avoid Zoom fatigue and give myself that extra downtime. This is such an important piece in terms of understanding what I need to avoid burnout and really be able to give my best to my clients. 

In this conversation, I also share how I anchor my Masterminds during certain parts of the year and strategically create space to be able to flow with my energy and creativity around other launches. I also talk about constantly looking three to six months ahead to create a sustainable business strategy.

I hope you find this episode really helpful and that it provides you with a structure that you could take into your own business in a way that supports you. 

LINKS:

Check out The Launch Files here!

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

If there's anything that piques my interest, it's the buzz and excitement surrounding a standout brand. Being someone with a deep-seated passion for marketing, I can't help but dive into the strategies that businesses employ to make a splash. And believe me, the recent Barbie movie campaign has been one thrilling ride to observe!

In this episode, I’m drawing back the curtain on the spectacular marketing strategies employed in this campaign. And, I'm shining a light on how you can seamlessly apply these learnings to your own brand. You'll get the inside scoop on harnessing the power of pre-sale, creating enthralling content, forming cross-collaborations, and ensuring inclusivity is at the heart of your marketing efforts.

One stellar strategy the Barbie marketers have absolutely perfected is the pre-sale phase. They meticulously focused on touch points that appealed to their ideal client, knowing well that successful sales often start long before the product hits the shelves. The potency of pre-sale engagement isn't something to overlook!

But that's not all. Barbie marketers had an in-depth understanding of their target audience and knew exactly how to resonate with them. They used memes to hilarious effect throughout their campaign. Drawing from this success, I encourage you to explore how you can incorporate light-hearted, engaging content in your marketing blueprint.

And let's not forget the clever use of influencer marketing in the Barbie campaign. While it's true that not everyone has the budget for big influencer partnerships, there’s immense value in establishing mutually beneficial relationships with non-competing brands that cater to a similar audience as yours.

What truly set the Barbie campaign apart, however, was its brilliant embodiment of inclusivity. The excitement they stirred up resonated with a diverse audience and conveyed a powerful sense of acceptance and belonging. It serves as a beautiful reminder to consistently reflect on how inclusive our own brands are.

I truly hope you enjoy this blend of fun and strategic exploration in today's episode. Here's to unearthing valuable insights that you can incorporate into your own marketing endeavours! Happy listening!

LINKS:

Check out The Launch Files here!

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:   

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’m taking you behind the scenes today to unpack some of the crucial elements that led to my recent $145k launch of The Mastermind Model. It might come as a surprise that I still use a traditional launch method in my business and in this episode, I share why I believe this works so well and take you through key aspects of my methodology for a successful online launch. 

With rapid changes occurring in the online space, a natural response is to think you need to burn everything down to the ground and start again. But the real solution is to double down on the things that are most important. 

Today I’m taking you through the various phases of my online launch, being ideation, pre-pre-launch, pre-launch, early bird, and full cart open period. Although this process might seem conventional, it provides a grounding framework that has yielded results time and time again. You don’t have to reinvent the wheel! By taking a systematic approach, you’re able to demonstrate your credibility, expertise and authority to build trust with your audience, which means more sales. 

In this economic landscape, people are more discerning about their buying decisions, which is why it’s absolutely essential to get your messaging right. The 'pre pre-launch' phase of my launch strategy highlights the importance of this. During this phase, I communicate across my socials and entire content to speak to the problem that I'm addressing in my upcoming offer. When it comes to a successful launch, focusing on the right problem and effectively communicating that to your audience is far more crucial than just increasing your visibility.

The surprising element of my $145k product launch lies not in groundbreaking innovation but in the refinement and strategic application of traditional methods. I emphasise the importance of understanding what works, tweaking where necessary, and having a process that guides you through from ideation to cart closed. 

LINKS:

Previous episode mentioned:

Here's How I Live Launch Without The Stress

Check out The Launch Files here!

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:   

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’m continuing our theme of all things launching today and in this episode, I’m sharing 3 pre-launch secrets that you can use to supercharge your next launch. As always, I’m keeping it really practical so that you can come away from this episode with tangible strategies to implement straight away. 

First and foremost, I want to emphasise the importance of the pre-launch phase. This is the period before cart open where you focus on speaking to the problem that your ideal client most has and seeding value where you solve micro problems for your community. In this episode, I talk about how to guide your audience through this important pre-launch phase in order to set the scene for an easeful launch. 

In today's online space, it's crucial to provide valuable content for free - not just the “what” but the “how”. By offering content that helps your audience solve a problem, you demonstrate your expertise, authority, credibility, and trustworthiness as an expert in your field. I talk about how giving away valuable content not only builds your authority but also attracts potential clients who are more likely to invest in your paid offerings.

Building relationships with your audience is crucial during the pre-launch period. Engage with your community, have conversations, and invite them to participate in your free offerings. By nurturing these relationships early on, you create a warm audience that is more receptive to your paid offerings. 

It’s also so important to focus on the right messaging during the pre-launch phase. This ensures that your content resonates with your audience and addresses their specific needs. By tailoring your messaging to the problem your program solves, you create a clear and compelling path for your audience to follow. This clarity increases the chances of conversion and creates a seamless transition from the pre-launch to the launch phase.

Stay tuned toward the end of the episode where I introduce my new program, "The Launch Files," which is something I’m super excited to share with you. Make sure you take notes on this one as there is so much value for you here today. Happy launching!

LINKS:

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Live launching is a powerful strategy that has the potential to bring in substantial client revenue, as well as create a wildly successful outcome for your launch. However, it can also be a source of stress and overwhelm, if not approached in the right way for you. In this episode, I share with you my approach to live launching that creates sustainability and avoids unnecessary stress.

Firstly, I talk about what I don't do when it comes to live launching. Following the traditional live launch methodology of short, intense periods can be really dysregulating. This is especially true for those of us with priorities like parenting and attempting a healthy work-life balance. I run through the longer launch period that I personally opt for and how it gives me more time to connect with my audience, provide value and make sales without feeling rushed or overwhelmed.



In addition to the longer launch period, I also follow a three-phased approach to selling my programs, and break it down to explain how I:

1. Pre-sell outside of cart open periods
2. Sell to existing clients prior to the public
3. Sell to new clients through the official cart open period

We’re living in a time of uncertainty, and people tend to need more time to make purchasing decisions. I encourage you not to be put off by this, but rather embrace the extended launch period. You’ll find that clients can engage with your content, ask questions and overcome any hesitations they may have with investing in you.

At the end of the day, launching is not a one-size-fits-all process. It’s crucial that you find an approach that feels authentic and aligned with your values. This will create the sustainability that is vital for not only the long-term success of your business, but will ultimately lead to better outcomes for your launch. 

It’s time to let go of what doesn’t serve you and do things on your own terms. So join me today to learn the steps you can take towards a better launch experience for both you and your clients, and get the results you truly desire. 

LINKS:

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Today I’m sharing four magic questions to ask yourself during your next launch, or any time you’re selling so that you can connect more authentically with your audience, understand their needs on a deeper level and ultimately, generate more sales and fill up your programs. 

In this episode, I’m taking you beyond the standard data analysis and going a layer deeper to explore the qualitative, the anecdotal, and the conversations you're having with potential clients. Asking these questions will give you a wealth of information, putting you at a massive advantage the next time you launch or sell anything.

Join me as I take you through these four questions, explaining why each one is so crucial to understanding your client base better and making sure your offers are exactly what your audience needs. We'll explore why people are buying, when they're making the purchase, and the questions they're asking about your offer. You'll learn how to use this information to tweak your messaging, highlight the strengths of your program, and generate more sales. 

Whether you're in the thick of a launch or preparing for your next one, this episode is jam packed with insights that will help you uplevel your sales process and your entire offer suite. Let's turn that launch dread into launch excitement together!

LINKS:

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In a time where there are more people in the online space than ever before, the biggest thing making a difference for people who are creating epic success is that they’re messaging themselves really clearly. And while strategy is vital, mindset is just as important. 

In this episode, I share with you the key mindset secrets that will help you write the kind of client-attracting copy that makes people want to work with you.

I often see people regurgitating online what they hear others speaking on. And while I do recommend speaking to things that are topical so that you’re a part of the conversation, I also believe it should be done in your own unique voice. 

The key to this is first getting sold on yourself. Once you believe that your offer is the best, it carries through in absolutely everything you do. That kind of conviction shows people they can trust you, and that you’re someone safe for them to invest in. 

I talk about the importance of embracing your uniqueness and recognising the skills and expertise that makes you stand out. I encourage you to ask yourself questions to help you get clear on your own value. Why am I the person my clients need to work with? What do I specifically have to offer? 

When you focus on how you’re able to serve your clients, you’ll understand what you want people to know about you. This helps you create the kind of unwavering messaging that attracts people aligned with you and your vision. 

Creating powerful copy that truly conveys who are you are and what you offer can be a daunting task. However, once you discover your core values and recognise your own distinct strengths, this task can become an effortless way to promote what you do. 

I hope today’s episode really supports you in finding your own unique voice and in turn, creating the messaging that will attract your ideal clients to your business.

LINKS:

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Do conversion events still work for selling high-ticket offers? This question has come up twice in my membership this week alone, so I know it's weighing on a lot of minds right now. With ad costs climbing, attention spans shrinking and everyone jumping on the low-ticket funnel bandwagon, it's natural to wonder if conversion events like masterclasses, workshops or challenges are still worth your time. 

In this episode, I'm busting the myth that live events are dead and sharing why they're still one of the most effective methods for selling high-ticket offers when executed properly. We’ll break down the three key reasons conversion events remain powerful for high-ticket sales: proximity and energy, the ability to collapse the decision gap and creating genuine urgency through live experiences rather than manufactured scarcity. 



I share practical strategies for creating conversion events that work today, including focusing on micro transformations, building belief and conviction and leading with certainty. If you're planning a high-ticket conversion event or wondering whether they're still worth incorporating into your marketing strategy, I know this episode will give you just the clarity and direction you need!

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Creating a successful business that generates a consistent income is a dream for many business owners, but one that requires a lot of hard work, commitment and strategy. Today I’m taking you behind the scenes in my business to look at the ins and outs of how I create consistent $100K cash months.

I believe that success does not have to look a certain way, and having a 7 figure business won’t suit everyone in terms of what they want in life. However, for those looking to achieve this level of success, I share the mindset of generating consistent monthly revenue in my own business. I talk through expenses, profit distribution and the different strategies I adopt to achieve my goals and create the life that I desire. 

I discuss the importance of big picture consistency, and how being organised, having a plan and showing up for your business as a leader is key in seeing the results you’re aiming for. 

Having the type of business that generates a 100K-a-month income means that we must learn how to hold the responsibility that comes with it. Understanding the privilege of serving others and how we are required to level up means we’re able to follow through on what we commit to delivering.

I take you through my marketing method, comprised of mindset, marketing and strategy. I believe when implemented everyday in your business, these three key components will drive you to execute the vision for your business and set you on the trajectory of success.

While I absolutely love my business and the life it allows me to lead, I know what’s important to me outside of the work I do. I share my motives around creating financial security in my personal life, and how my outlook on the business has changed from focusing on profit, to striving for sustainability. 



My aim for today’s episode is to be really transparent with you, so that you can hopefully take away some key principles and strategies that will help you achieve whatever goals you have for your own business and life.

LINKS:

Previous episode mentioned: A Current Day In The Life As A 7 Figure Business Owner

Launch secrets: https://ellieswift.com/launchsecretscoming 

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

If you feel any level of pressure to run your business a certain way, I want to encourage you today that you get to do business YOUR way. It’s easy to think we have to outsource everything in order for our business to scale but that’s just not true. Today I’m taking you through 7 things I’ve always done and continue to do right now in my 7 figure business. 

Everything I do in my business is intentional and serves a purpose. In this episode, I share why I continue to take on certain roles in my business instead of outsourcing them and how this impacts the way we do things at Swift Ventures. 

I have an incredible team around me, but the ideation of our programs, business model, curriculum and methods always start with me. I share why I think this is so important and talk about other areas I drive such as thought leadership, my offer suite strategy and being the CEO of my own business. 

Sales is something a lot of people outsource but I’ve chosen to keep this as something that I do in my business because I enjoy it, I’m good at it and it works so well for the business. I also love being the lead coach and how this enables me to do my best work. 

Whatever business model you have, you get to do it in a way that serves both you, your clients and your business. I hope you find this episode interesting and inspiring to know that you have the power to choose the way in which you run your business. You don’t have to do it anyone else’s way. 

LINKS:

Launch secrets: https://ellieswift.com/launchsecretscoming 

Join the waitlist for Swiftmind and 6 Figure Circle here! 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

It’s always really inspiring and motivating to hear how other people map out their days and it can be so useful to hear about the little rituals and habits other entrepreneurs build into their days. So today I’m sharing with you what a day in my life looks like as a seven figure business owner.

In this episode, I share an overview of the season I’m in right now, both in life and business, and how this season flows through to impact my monthly and weekly schedules. I talk about how I prepare for each week on a Sunday and how I set Mondays aside as CEO days for strategy work, curriculum and content creation. I also make sure I have call free days and weeks to make space for rest, other projects and deeper strategy work, which is something I love to focus on. 

I’ve been following this schedule for over a year now and it works incredibly well for me. I love the structure that it brings to my days and weeks and I certainly attribute this structure to the fact that I don’t burn out in my business. 

Join me today as I share what my day looks like from morning to night, and the rituals that help me start each day feeling switched on and ready to do my best work. Even if you’re not a big morning person like me, I hope this episode inspires you to find your own way of doing things that helps you run your business in a sustainable, productive and joyful way. 

LINKS:

Previous episode mentioned:

Life update Post Launch + How We Manifested Our New Dream Home

The 4 Cs I Focus On Every Day In My Business

Launch secrets: https://ellieswift.com/launchsecretscoming 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’ve never met a business owner who has it all together and isn’t navigating something challenging in their personal life. With so much of our lives online, it’s easy to look at other people and think that their lives are easy, but there is always more going on behind the scenes. 

The last two years for me have been the biggest by far, but also the most wonderful in my business. We will all face challenges in life but I want to encourage you today that you can experience a really great business, even while you’re navigating hard things on the personal front. 

Today I’m sharing three things I do during those difficult times that really allow me to show up authentically in my business. I talk about compartmentalising and how I do this in a way to serve me on a personal and professional level. We all have so many components of our lives where we want to be the best we can be, but our success doesn’t have to be universal across all those areas for us to feel successful. I share how this relates to having a CEO mindset and not allowing my feelings to run my business. 

During those challenging seasons, it’s so important to fully lean into your support system. I talk about the ways I allow my life to be supported by those close to me and what this looks like in my business as well. From experience with my clients, I can honestly say that those who allow me to get to know them on a deeper level are the ones who see the best results. 

If you’re going through a season where things are a bit all over the place on the personal front, it doesn’t mean that your business has to fall apart. I encourage you to really lean into the support around you. Make sure you take the time to properly process what’s going on and don’t put pressure on yourself to have it all together in every single area of your life. I hope you find some takeaways in this episode to support you in whatever might be going on in your life today. 

LINKS:

Launch secrets: https://ellieswift.com/launchsecretscoming 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

When it came to sharing with my clients about my recent program launch, one of the main questions that came up was related to the mindset piece. Today I’m excited to share with you the thought process and energetics that contributed to my holding a successful $145K launch, and how you can implement these ideas in your own business journey. 

In this episode, I talk through some of the main mindset challenges that came up for me during this space. Who am I to own this space? Am I making a smart financial decision? Why is no one buying today? 

It’s easy for questions like these to create negative thought spirals, and our inner critics can often wreak havoc during times of doubt. They say we’re not smart enough, not qualified enough or that we aren’t truly the thought leaders we know ourselves to be. 

I talk about the uncertainty I had around creating my new program when it looked like nobody else was entering that specific space. I share what I did to overcome the thought loop that made me question my own ideas, such as:

• Letting the facts and evidence remind me that my idea was founded on innovation, and that I really was equipped to deliver it
• Trusting the data when it came to making a significant financial investment, and backing myself to take the risk
• Taking strategic steps to stay mentally above water during periods of slower sales. 

While it’s easy to feel alone when you’re struggling with negative self-talk, moving through it strategically will give you the kind of entrepreneurial resilience that supports you in bouncing back from set-backs quicker than before.

I share with you how I adopted an abundant mindset when it came to manifesting, and trusted what was going to be true for me. I also share details about my up-and-coming audio program where I dive even deeper into my methods, knowing that it will massively support you in your strategic and creative process. 

I hope today’s episode inspires and encourages you to embrace the energetic process of shedding the mindset of scarcity and calling in the abundance you most desire. 

LINKS:

Launch secrets: https://ellieswift.com/launchsecretscoming 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

There’s a lot of conflicting information in the online space about how to create successful program launches. So as someone who has consistent six and multi six figure launches, I really wanted to share my own perspective on how to see the best possible results when launching a new offering. 

As creative people, it’s important for us to follow our inspiration and work with that creative flow of expression. It's also vital to recognise the value in planning, and I believe the number one reason I see the amazing results that I do comes down to creating a solid plan.

In this episode I run you through my own process of creating a launch, from ideation to execution, and encourage you to implement some practical strategies in your own business.

While the thought of sitting down and formulating a solid strategy can be overwhelming, it’s in fact the approach that will save you the most time and energy in the long run. Today I give you permission to organise to plan your calendar for months ahead, knowing that you are far more likely to bring to life what it is you want if you operate from a place of strategy and organisation. 

I talk about the approach I took in creating a clear launch runway that allowed me to work backwards from the end goal I had in mind.  Having clarity on your overall objective is key, and will support you to consider what steps to take that will lead people to your offering.

Inevitably, there are moments of stress during a launch that make it difficult to create. I run you through my process of mapping out my content arc, and how this supported me to get clear on my messaging and let the creative process naturally unfold. Knowing your overall themes will give you the structure you need to push through creative blocks and find your voice. 

In my view, it’s better to have a plan and change it than to have no plan at all. And to manifest anything in life, you need to be able to both call in and be really clear on what it is you're wanting to create. 

I hope today’s episode really helps you to get clear on the vision you have for your next launch, and knowing that by really thinking ahead, you’ll be giving yourself far more opportunity to create the success you want to see. 

LINKS:

Launch secrets: https://ellieswift.com/launchsecretscoming 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

During the launch of my new mastermind and a coinciding house move, I’m happy to report that I did not burn out. And I say that with an element of surprise, given that burnout is an all too familiar narrative in the online space. However, becoming exhausted and overwhelmed during a launch doesn’t have to be your reality, and today I share how I ran a $145K launch without burning out. 

There’s a common view that launching can lead to a lot of stress and overwhelm, and that we may need months to be able to recover. However with positive changes in processes and ways of being, this doesn’t have to be the case. Today I share with you three key strategies that really supported my wellbeing during my launch and helped me maintain a consistent level of energy. 

I talk about the non-negotiables I prioritised such as sleep and healthy eating, and share the ways I regulated my nervous system in moments of stress. While I discuss the certain people, systems and resources that supported me during this time, I also acknowledge that life looks different for each person, and encourage you to look for ways you can ensure you’re supported in your own unique journey. 

I run through how I planned my days, knowing what works best for me and when my energy is highest. When are you the most focused? What type of work suits you best and at which time of day? It’s important to understand what makes you tick so that whatever the task, you can operate at your very best. 

There’s no superwoman story behind my launch, and it’s not about pushing yourself past the limit in order to succeed. Working out your daily rhythms and creating healthy, practical habits are key to really being able to show up the way you want to. 

So if you've got a launch coming up or a big season of business ahead, I hope this episode gives you some valuable insight and helpful strategies so that you feel supported along the way on all sides.

Previous episode mentioned: Life update Post Launch + How We Manifested Our New Dream Home

Launch secrets: https://ellieswift.com/launchsecretscoming 

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Some big things have been happening in my world, and today I wanted to check in and talk a little bit about what’s been happening over here. I fill you in on the super successful launch of my new program, The Mastermind Model, and share the wild ride that was manifesting our new dream home. 

Five or six years ago, I was starting this business from the dining room table of our one-bedroom tiny apartment. Today, I’m coming at you from a large office space within an incredible house that’s quite honestly my dream home. I share the process of how my husband and I tapped into all our manifestation tools, and encourage you to see the possibility and potential for amazing opportunities in your own life. 

I talk about getting clarity around what you really want, and how stepping out to put things in motion can facilitate that deep understanding. I also discuss trusting your own intuition when it comes to making a change, and taking action when you feel like something in your life may be misaligned. 

I share the different challenges that came with buying our new home, and the risks we took despite others calling us crazy. 

When it comes to the process of manifesting, things aren’t going to necessarily always work out the way you hope. You may need to take a risk or do something you didn’t expect. But being willing to do the uncomfortable things, knowing that it’s all part of the process, will help you bring to life the things that you’re wanting. 

Whether you’re calling in your dream home or manifesting something in your business, I hope you’re encouraged to take the learnings in this episode and apply them to your own manifestation journey. 

LINKS:

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:  www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’ve been talking on the topic of masterminds recently and with my brand new program, The Mastermind Model, in its final cart open stages, I really wanted to speak to you today about the one difference that creates a profitable mastermind. 

This is a super tangible episode that will leave you with actionable steps you can use in your masterminds immediately, all centred around the idea of prioritising client retention. 

A lot of online business owners feel the pressure of constantly having to attract new clients. In order to gain new clients, you need to spend more time and resources on marketing, selling and making sure your systems and processes are in place to accommodate new clients. 

So in this episode, I’m talking about the benefits of focusing on client retention. This means that your priority is focusing on having repeat signups and extending the life of your existing customers who already know, like and trust you. 

I share some of the reasons why focusing on client retention is the ONE difference that will help you create a profitable mastermind. Prioritising client retention saves time, money and resources and I share exactly how I go about doing this in my business. I also speak about when to have conversations with your clients and understanding the customer journey that you’re taking your clients through. 

I know you’re going to gain so much value from this episode today. Enjoy!

LINKS:

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

My mastermind offerings have changed quite significantly over the years. We are constantly looking for ways to upgrade our masterminds and create a more valuable experience to serve our clients in the most supportive way. 

As a marketing coach, I believe that marketing is the most important thing to build and grow your business, but truly the best marketing is having an incredible product. When you create and know how to deliver an exceptional experience for your clients, you develop incredible credibility in your market. 

In this episode, I’m diving into why the structure in your mastermind matters and how this has impacted my business. I share examples of how we have created a better mastermind experience by upgrading our communication platform and the process around setting 90 day goals for our clients. 

A mastermind is an experience that is designed to help your clients get the best possible results. When you prioritise your clients, you as the business owner will also reap the benefits. 

As someone who truly cares about seeing your clients reach their goals and have amazing success, focusing your energy and attention on creating a great experience is what will truly make your business stand out. 

LINKS:

Connect with Ellie: 

Join me in The Mastermind Model here

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:   www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Self-sabotage is really sneaky. It disguises itself as logical thinking and reasonable caution but when it comes to building a sold-out mastermind, it's often the biggest thing standing between you and the growth you say you want.

I've had this conversation with clients more times than I can count and it’s definitely been something I’ve battled with myself. Brilliant coaches with solid strategies who somehow can't seem to get the sign-ups they want. The culprit? A deeply held belief that more members equals more responsibility, which equals more burden.

Today I want to strip away those layers and show you how to rewire this pattern. Because I've watched clients go from hosting small groups of 5 or 10 to managing thriving communities of 30, 50, or even 100. And they're not drowning. They're thriving.

Here are some practical steps to rewire the pattern:

1. Name the Story: First, bring the hidden narrative to your awareness by acknowledging it. For example, maybe you're telling yourself that more clients mean more burden. Own it and then call it out.
2. Find the Evidence Against It: Seek examples of others who have thrived with larger groups. Use them as your evidence that success with ease is possible.
3. Redefine Holding Space: Understand that more clients doesn’t necessarily mean more hours. Scaling smartly doesn't require doubling your time for double the clients.
4. Build Supportive Systems: As you grow, allow your expenses to support this, perhaps with additional coaches or structured systems, ultimately increasing profitability.

If you're at a crossroads and feeling reluctant to expand because of fears about time and energy, remember this: you don't need to shrink your desires for the sake of feeling safe. We're entering prime season for masterminds right now and it's the perfect time to build the expansive business model you actually want.



Start by acknowledging and rewiring those lingering stories and watch how quickly a sold-out mastermind can manifest when you're not unconsciously blocking it.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        https://www.ellieswift.com/

Instagram:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’ve been having a lot of conversations lately around the topic of how to hold space for groups of people in masterminds. The environment of a group mastermind is so different to that of the private coaching space so today I’m sharing some specific strategies and examples from my business which will help support you in running your own group calls. 

In this episode, I take you through three specific things to keep in mind when running your group mastermind calls. The first is managing your energy and how your role as a coach is to remain impartial. This allows you to look at things from a clear vantage point and support your clients from that place. I share some practical strategies on how to manage your own energy before and after calls so you can hold space from a grounded place. 

I also discuss the importance of knowing your limit on calls and understanding what structure works for you. When you are clear on what your calls look like and you have boundaries around how you run those calls, it's going to be so much easier for you to hold space for everyone. 

A clear structure really supports the group mastermind container and I talk about articulating your structure to your clients repeatedly and consistently so they know exactly how they can show up on calls.

Finally I share with you some exciting details about my brand new body of work, The Mastermind Model, which I’m so thrilled about. Stay tuned to the end of the episode as I dive into what you can expect from this amazing program. 

LINKS:

Connect with Ellie: 

Join me in The Mastermind Model here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Last week I shared with you some of the key successes when it comes to running masterminds and today, I run through some of the biggest mistakes that I often see. I also get personal and share mistakes I’ve made myself when running my first masterminds, and the lessons I’ve learnt along the way. 

It’s such an exciting adventure to create your own mastermind and we want to do the best possible job at creating an incredible experience for our clients. However, we often strive a little too much to over-deliver. Don’t get me wrong - I’m all for delivering immense value to clients in any kind of experience. However, packing too many things into your mastermind is going to leave your clients exhausted and unsure where to spend their time and attention. 

I talk through my own experience with over-delivering and invite you to think about the experience you’re creating. What will help get your client the best results?

As high performers, we often struggle to accept when things go wrong. I personally would beat myself up when things didn’t go to plan. But adopting a mindset of knowing that there are some things you just can’t control will give you the confidence to push through challenges and do your best to improve the things you can control. 

Running a mastermind requires being organised and a certain amount of pre-planning. Does it mean you have to have everything completely mapped out before you start? Absolutely not - I give some practical advice around prepping for your mastermind, and encourage you to begin thinking about the systems and processes you need to set up and run it. 

I know exactly what it feels like to just be a number within a mastermind -  not feeling cared for or really supported as a client. I would never wish for my clients to feel this way, and I know you wouldn’t either. I speak about creating an experience that starts and ends with you caring about the human, and how this will have people coming back to learn from you and continue to invest in you.

I hope the advice in today’s episode will give you so much clarity around what it takes - and what you should avoid - to start the journey of creating your own successful mastermind. 

LINKS:

3 Day Training Mastermind

Connect with Ellie: 

Sign up for the Swiftmind and 6 Figure Circle here! 

Soulful Sales Intensive is now OPEN. Sign up here

Website:        https://www.ellieswift.com/

Instagram:    

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’ve been running masterminds for four years now, and the majority of my work days are spent in mastermind delivery, selling and creation. Having also built a seven figure mastermind model, I wanted to share with you the key successes to running masterminds that I encourage you to implement when creating your own. 

Today is Part 1 of this conversation, where I run through five key steps you can take to achieve the best possible outcome. While there are so many things I could say about creating success in your masterminds, I’ve narrowed it down to the ones I know will really help you create incredible results for both you and your clients. 

The online space continues to expand and evolve, and we’ve seen many shifts in this growing market. As things change, we see that people are really looking at what it means to invest their time and money in the growth of their businesses. 

I explain why focusing on exceptional service delivery is vital in creating something that’s scalable and encourages the client to resign again and again. 

I dive into ideas around:

• Creating a really clear onboarding experience
• Understanding your role as both facilitator and coach
• Know your ascension strategy for your clients
• Considering the 1% difference
• Setting clear boundaries and empowering your clients’ self-responsibility 

My hope is that you feel supported to implement these strategies that I know will help you create a truly amazing experience for both you and your clients. 

LINKS:

3 Day Training Mastermind

Connect with Ellie: 

Sign up for the Swiftmind and 6 Figure Circle here! 

Soulful Sales Intensive is now OPEN. Sign up here

Website:        https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom