The Sassy Solopreneur – Details, episodes &amp; analysis

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[Real Receipts] How Kaleena Doubled Her Food Blog Traffic Without Chasing Keywords

Wednesday, November 12, 2025 • Duration 36:27

Welcome back to Part 2 of Real Receipts, a mini series featuring food bloggers growing through the niche-aligned, audience-first strategy I love to teach and use myself. In this episode, I’m chatting with Kaleena from Kaleena's Kitchen. When we first worked together, she was deep in keyword-chasing mode, letting tools basically run her content calendar. Since then, she’s done a complete mindset shift, planning content around her refined niche, and her traffic has doubled as a result. Tune in to see what it looks like to grow slow, steady, and sustainably!

Links Mentioned In This Episode

→ Kaleena's Kitchen

→ IG: @kaleenas.kitchen

→ Journey By Mediavine

Additional Resources:

→ Get On The Coaching Waitlist

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[AFB Experiment] Why AI Isn’t the Problem With Your Food Blog

Wednesday, June 11, 2025 • Duration 12:16

You keep hearing that AI is ruining blogging… but what if that’s not actually the problem? Welcome to Part 1 of The AFB Experiment: AI-Powered [Human-Led] Food Blogging—a mini-series where I’m pulling back the curtain on how I use AI in my food blog business without losing my voice, my values, or my mind. In this episode, we’re talking fears around AI, the rise of fake food blogs, and the one thing too many food bloggers are forgetting when it comes to growing in 2025. Tune in now!

Links & Resources:

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Writing Blog Posts in 2025: What Every Food Blogger Needs to Hear

Wednesday, May 28, 2025 • Duration 16:42

In this episode of The Sassy Solopreneur, Jamie’s coming in hot with the real talk food bloggers need to hear about writing blog posts in 2025. If you’re still clinging to outdated templates or stuffing every post with filler, this is your wake-up call. Hit play and find out what to stop doing and what to do instead, if you actually want blog growth this year.

Mentioned In This Episode:

3 Things That Might Be Holding Your Food Blog Back - Podcast episode from April 2024 that's still relevant today!

The Food Blog Writing Strategy – Write smarter blog posts without relying on templates or overthinking SEO.

Links & Resources:

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Thinking Beyond Content: Your Blog Posts Are Doing More Than You Think

Wednesday, March 19, 2025 • Duration 08:57

In this episode of The Sassy Solopreneur, Jamie challenges food bloggers to think beyond just blog posts and instead start seeing them as powerful business assets. She breaks down why your content is doing more than you think and how shifting your mindset can help you maximize growth and profitability. If you’ve ever felt like you’re just checking blog posts off a to-do list, this episode will motivate you to change the way you think about your blog posts.

Links & Resources:

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Syncing Your Food Blog Tasks With Your Cycle To Boost Productivity

Wednesday, March 12, 2025 • Duration 11:32

In this episode of The Sassy Solopreneur, we're talking about the ultimate productivity hack! Jamie breaks down how food bloggers can sync their blogging tasks with their cycle to work smarter, not harder. From low-energy days to high-energy phases, she spills the tea on maximizing productivity depending on where you are in your cycle (and if you don't have a cycle, there's another way to adapt your workflow). Tune in to learn how to make your cycle your secret business superpower!

Links & Resources:

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Why You Need To Refresh Your Food Blog's Content Strategy Every Year

Wednesday, March 5, 2025 • Duration 09:24

In this episode of The Sassy Solopreneur, Jamie shares why refreshing your food blog’s content strategy every year is key to long-term growth. What worked last year may not be what you need this year, and fine-tuning your focus can uncover major growth opportunities. Tune in to hear how a simple strategy refresh can help you build momentum and stay ahead of the curve!

Links & Resources:

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5 Things Food Bloggers Must Unlearn in 2025 for SEO

Wednesday, February 19, 2025 • Duration 18:35

In this episode of The Sassy Solopreneur Podcast, Jamie breaks down the 5 outdated blogging habits food bloggers need to unlearn in 2025 for SEO. She’s sharing what’s out—and what to do instead—to stay ahead of Google’s ever-changing algorithm. Tune in for a spicy, no-BS take on what actually works in blogging this year!

Links & Resources:

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The Most Underrated Food Blog SEO Strategy & How to Leverage It

Wednesday, February 12, 2025 • Duration 13:48

In this episode of The Sassy Solopreneur, Jamie dives into one of the most underrated yet powerful SEO strategies—internal linking. She breaks down why most food bloggers overlook it, the biggest mistakes to avoid, and how to optimize internal links for better rankings, more page views, and stronger topical authority. If your blog traffic is stuck, this is the strategy you need. Tune in now!

Links & Resources:

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4 Things I Wish Someone Had Told Me About Entrepreneurship

Wednesday, February 5, 2025 • Duration 20:58

In this episode of The Sassy Solopreneur, Jamie shares 4 hard-hitting lessons she wishes someone had told her before diving into entrepreneurship. From tax bills to imposter syndrome, mistakes that aren’t really failures, and how making more money changes your circle—she’s keeping it real about what it actually takes to build a successful business. If you’re an entrepreneur, a food photographer, or a creative, don't miss this episode!

Links & Resources: