The Salty Adjuster – Details, episodes & analysis

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The Salty Adjuster

The Salty Adjuster by CoVerse Communications

Business

Frequency: 1 episode/2d. Total Eps: 51

The Salty Adjuster is a pod about the humans and human stories behind claims: The adjusters deployed away from home eating gas station peanuts in a car at midnight. The homeowners staring at a pile of wet drywall wondering what happens next. The contractor who’s been injured on the job. Hosted anonymously by The Salty Adjuster, a longtime claims professional with deep experience in property and catastrophe losses, the show talks about the part of this industry that usually gets edited out of conference panels and LinkedIn posts: the human part. Email the show: TheSaltyAdjuster@gmail.com

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Data updated on 10/09/2026

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🇨🇦 Canada - Careers
10/09/2026
#100

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https://www.linkedin.com/company/the-salty-adjuster/
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https://www.linkedin.com/in/christopher-luiz/
3 shares
https://www.linkedin.com/in/brettashleymckenzie/
3 shares

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Score global : 68%

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“Connection”: Chris Luiz of Scout InsurTech Shares His Do's and Don't's for Founders, Salespeople, Linkedin, Hate Mail, and More

Season 1 · Episode 29

Wednesday, September 9, 2026 • Duration 37:44

“You don’t have to be an insurance person to be successful in insurance. It certainly helps, but you should acknowledge what you understand and what you don’t understand.” — Chris Luiz

Chris Luiz has seen enough insurtech pitches to know the difference between a founder who has done the homework and one who thinks insurance is an industry just waiting for technology to come save it.

As the founder of Scout Insurtech, Chris has built a community around connecting insurance leaders, founders and emerging technology in a decidedly different way. Scout has no expo floor. You literally cannot pay Chris to put you on stage. And what started with buying insurance people beers has grown into one of the industry’s most talked-about events.

In “this episode,” Chris joins The Salty Adjuster for a wide-ranging conversation packed with advice for anyone building, buying or working with insurance technology.

Founders, take notes. Chris gets into some must-hear do’s and don’ts: know the specific problem you solve, understand where you fit in this enormous industry, be realistic about the carriers you can actually land, surround yourself with people who know what you don’t, and ask a LOT of questions.

He also takes on the current AI frenzy, explains why “we serve all of insurance” is a major red flag, talks about emerging areas of risk he believes deserve more attention and shares why he thinks technology could fundamentally reshape traditional insurance career paths.

And then there’s LinkedIn.

Chris hates reply bots. Like, publicly-threaten-to-eviscerate-them hates reply bots.

Naturally, Salty and Producer Brett relate.

Plus: hate mail, why insurance conferences need fewer sales pitches and better conversations, the future of human relationships in an increasingly automated industry, swearing at your LLM, and which dinosaur Chris would invite to Scout.

It turns out the answer to a lot of what Chris believes about insurance, technology and community comes back to one thing: Real Connection.

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TRAILER: Chris Luiz of Scout InsurTech on Founder/Startup Green and Red Flags

Season 1 · Episode 29

Monday, September 7, 2026 • Duration 04:00

“What part of the industry do you serve? ‘We serve all of it.’ Okay, that’s a pretty aggressive stance. What problem are you focusing on? ‘Oh, we can do anything.’ It’s like, well, you’re literally dead in the water.” — Chris Luiz

If you've listened to any of The Salty Adjuster thus far, you know we love a claimstech founder who has done the work to understand the adjuster ecosystem. We don't so much love when outsiders come in uneducated with tech prescriptions for problems they have never had to face.

Chris Luiz sees a lot of InsurTech startups. As the founder of Scout InsurTech, he’s become one of the industry’s sharpest eyes for spotting which founders understand the insurance market, which ideas have real potential, and which pitches start falling apart as soon as you ask a few questions.

In this trailer for his upcoming episode of The Salty Adjuster, Chris gives us some of his biggest red and green flags.

🚩 “We serve all of insurance.”
🚩 “We can do anything.”
🚩 A target list that is basically the biggest carrier logos in the industry.

Green flag behaviors?

🟢 Founders who know what they don’t know.
🟢 Teams that bring real insurance expertise into the room.
🟢 Startups with a specific problem, market and path to getting their first customers.
🟢 People who ask a lot of questions.

Chris has spent years helping founders navigate insurance, building the Scout community and creating one of the industry’s most talked-about InsurTech events.

"They Got It From Here... Thank You for Managing Your Risk": The Riskfetti Story with Co-Authors and Friends Sandy Avina and Angel Guerra

Season 1 · Episode 28

Thursday, September 3, 2026 • Duration 57:46

What happens when two claims people meet on LinkedIn, become friends and decide risk management desperately needs to be more fun?

You get Riskfetti.

Sandy Avina and Angel Guerra both came up through claims before building careers in risk management, giving them a front-row seat to what happens when the textbook version of insurance collides with actual human beings.

They also discovered they make a pretty damn good team.

Angel is the big-picture, “why don’t we just do it?” half of the partnership. Sandy brings the details, the execution and some of the best comedic timing in insurance. Together, they wrote Riskfetti in six months and built something designed for the people actually doing the work, especially those who suddenly find themselves responsible for risk without a giant department or unlimited resources behind them.

They join Salty and Producer Brett to talk about their claims roots, why risk managers shouldn’t be the “fun police,” the pathway to yes, why insurance has such a hard time educating people and the realities of managing risk that rarely make it into a textbook.

There’s also Nick Fury, Darth Vader, a $2,000 vacuum cleaner, questionable mascot hygiene and perhaps the most convincing argument for starting the thing you keep talking about starting: “We’re on a floating rock hurtling through space. There’s no rules. We can write a book. Who’s gonna stop us?”

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TRAILER: Riskfetti Co-Authors Sandy Avina and Angel C. Guerra

Season 1 · Episode 28

Tuesday, September 1, 2026 • Duration 03:54

Raise your hand if you’ve found your person in insurance. The one who makes you better at the work, makes the hard days funnier and somewhere along the way became a dear friend.

Salty and Producer Brett built The Salty Adjuster on that kind of partnership, so we know it when we see it.

And Sandy Avina and Angel Guerra have it.

Between them, Sandy and Angel bring decades of experience across workers’ compensation, claims and risk management. Sandy is the Riskfluencer, known for making insurance make sense with humor, pop culture and the occasional question about whether Darth Vader is overpaying to insure the Death Star. Angel has built and led complex claims and risk programs and has made a career out of bringing strategy, structure and humanity to some very messy problems.

Now they’ve taken all of that experience, friendship and personality and poured it into Riskfetti: Risk Management for the Rest of Us, their new book designed to make risk management useful, understandable and maybe even fun.

In this trailer, we get into the partnership behind the book, finding your people in this industry and Sandy’s reminder that, at the end of the day, we’re all basically hurtling through space on a rock trying to figure this thing out.

Insurance gets weird. Find good people to hurtle through space with. This episode drops Wednesday 9/2.

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"The Rise of a Midwest Nomad": Meg McKeen of Bound & Determined on The Messy In-Between

Season 1 · Episode 27

Monday, August 31, 2026 • Duration 51:50

“The shiny object syndrome is very real when you’re on your own.”

Meg McKeen has a folder in her Google Drive full of ideas. Some became real things. Some were completely built and ready to go before quietly dying. Some might come back someday.

That feels about right for someone who has spent the last eight years figuring out what she actually wants her career, business and life to look like.

Meg, founder of Adjunct Advisors and host of Bound & Determined, joins The Salty Adjuster for a conversation about choosing freedom, building confidence by actually using it, and accepting that there isn’t always a clear path from idea to success.

She talks about selling her house and taking her life on the road, turning a podcast she originally gave herself permission to quit after eight episodes into a 100-plus-episode show and live event series, and why bringing women together in coffee shops, bookstores and art galleries feels more like her kind of insurance event.

The conversation also gets into sobriety and insurance’s deeply ingrained drinking culture, why Meg intentionally creates alcohol-free spaces, and what it might take to make industry events feel safer and more inclusive for the next generation.

Plus: airport tofu, networking hikes, the dream of mailbox money, Salty’s questionable caterpillar-to-butterfly metaphor, a proposed insurance podcast roadshow and the eternal truth that 7 a.m. conference sessions should probably be illegal.

Because for all the freedom Meg has created, she’s refreshingly open about the Fridays she’s wanted to quit and the Mondays she came back anyway.

TRAILER: Meg McKeen on Freedom, Boundaries, and the "Messy In-Between"

Season 1 · Episode 27

Saturday, August 29, 2026 • Duration 02:37

“It’s messy in the in-between, to put it mildly.”

Meg McKeen knows the highlight reel is rarely the whole story.

Eight years ago, she stepped away from a traditional corporate career and started building something of her own. Since then, that has grown into a business, a podcast, a community and, eventually, a life on the road.

But there have also been SOS calls to old managers asking, “Are you hiring?” Fridays when she’s slammed the laptop shut and declared herself done. And Mondays when she got right back to it.

In this trailer for next week’s The Salty Adjuster, Meg talks about the tradeoffs behind the freedom she’s built and asks a question that stuck with us: “What is my freedom worth?”

Our episode with Bound & Determined host Meg McKeen is coming Monday. Be sure to subscribe and follow so you don't miss the drop.

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“Let There Be Tech”: The InsurTech America Innovation Challenge Is Open, and Stacey Brown Has the Details

Season 1 · Episode 26

Thursday, August 27, 2026 • Duration 40:58

What happens when an insurance pitch competition becomes a road to the Startup World Cup?

Stacey Brown, founder of InsurTech America, joins Salty to talk about the 2026 Innovation Challenge, where startups, innovators and students are competing for $30,000 in awards, carrier exposure, mentorship and, for one winner, the opportunity to represent InsurTech America at the Startup World Cup in San Francisco.

Stacey takes us inside what judges are actually looking for, why he expects AI to show up in the vast majority of this year's submissions, and what it takes to stand out when every pitch starts sounding the same. He also explains why the Challenge is making room for students and why building the next generation of insurance talent matters to him.

But this is The Salty Adjuster, so naturally the conversation eventually turns to the other thing Stacey (and Producer Brett, and Salty) take extremely seriously: music. The trio compare concert stories, debate the art of the perfect conference walk-up song and discover they may have finally found someone who puts as much thought and time into a playlist as Salty does.

Let there be tech. Let there be rock. And let the Innovation Challenge begin.

Submit your entry HERE: Insurtech America

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TRAILER: The InsurTech America Innovation Challenge Could Be Your Ticket to the Startup World Cup

Season 1 · Episode 26

Monday, August 24, 2026 • Duration 04:10

“One winner from our contest will have the opportunity to go on and represent us, and represent InsurTech America, in the Startup World Cup.”

What if your insurtech idea could take you from Hartford to the Startup World Cup?

InsurTech America founder Stacey Brown joins The Salty Adjuster to make the case for entering the 2026 Innovation Challenge, where startups and innovators will compete for $30,000 in awards, industry exposure, mentorship and a chance to advance to the Startup World Cup in San Francisco. Submissions are open NOW here: Insurtech America

And this isn't your average pitch competition. The Startup World Cup brings together qualifiers from around the globe for a massive final competition featuring leading VCs, tech founders and judges from Shark Tank.

Think Shark Tank meets the World Cup, with insurance as the qualifier.

Hear Stacey explain what's at stake in this special preview. The full episode drops soon.

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Earth, Wind, Fire & The People at the Heart of Adjusting: Buster the Adjuster on All of It

Season 1 · Episode 26

Friday, August 21, 2026 • Duration 44:08

“If an adjuster’s thinking about metrics instead of serving the customer, don’t you think that the customer can feel that? They can feel that.”

Buster the Adjuster spent years adjusting mixes before he ever adjusted a claim. Then one claim changed the entire course of his life.

When a storm sent six feet of water into his basement studio, destroying recordings, equipment and keepsakes, the adjuster who showed up noticed something in Buster that he hadn’t seen in himself yet: a musician knows how to listen. Maybe that same ear belonged in claims.

Buster’s initial response? “The insurance industry does not need a Buster.”

Turns out, it absolutely did.

In Episode 26, Buster joins Salty and Producer Brett to talk about the claim-inspired path that led him from professional musician to claims adjuster, why policies are a lot like sheet music, what adjusters lose when their work becomes too focused on production metrics, and why the most complicated part of a claim is often the human being living through it.

We also talk Earth, Wind & Fire, flooded guitars, desert-island album picks, Dino from The Flintstones, important Dairy Queen endorsement discourse and the beginnings of what we can only hope becomes the Buster/Salty brand partnership.

Sometimes life changes the arrangement without asking permission. You just have to adjust accordingly.

"Ocean Breathes Salty": Ocean Underwriting Plays The Salty Adjuster’s First-Ever Game Show

Season 1 · Episode 26

Friday, August 21, 2026 • Duration 45:27

The Salty Adjuster has officially entered its international era, its game show era, it's video episode era, and its "recording through a tornado" era (Taylor Swift could never). And through it all, the team at Sydney's Ocean Underwriting met every challenge head on.

Welcome to our first-ever insurance game show. Inspired by their company's stellar Instagram marketing creativity, we invited Elizabeth Pace, Alexandra Merida and Seb Allison to compete in OCEAN’S ELEVEN: five rounds, questionable scoring, absolutely no prizes and one biased Salty host who insisted he somehow had seven points.

And because apparently our production needed a little Wizard of Oz energy, an actual tornado warning hit Salty mid-recording. He disappeared. He called back in from his mobile. The show went on as it must. Which was appropriate, because Elizabeth revealed she’s a massive musical theater nerd, Seb introduced us to the office tradition of “Garyoke,” and the whole thing occasionally felt less like an insurance podcast and more like a show that should have had an overture and an intermission.

Between AI slop, American insurance jingles, Australian translations, Nerds Gummy Clusters and dinosaurs, there’s also a real conversation here about why Ocean’s culture works. Their people genuinely seem to like each other, they know how to make complicated insurance approachable, and they’ve figured out how to have a personality without sacrificing professionalism.

The lights stayed on. The tornado missed Salty (phew!). And somehow, we finished the show.

Ocean Breathes Salty, indeed (that's Modest Mouse, for you kiddos in the audience). We hope you enjoy whatever it is, and we salute our favorite Australian insurance folks ever, the team at Ocean Underwriting, for being such good sports.

The Salty Adjuster – Details, episodes & analysis

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The Salty Adjuster – Details, episodes & analysis

Podcast details

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Apple Podcasts

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